Ethan Klein - Steve-O's Wild Ride! Ep #34

ladies and gentlemen here is something that you have never heard me say this is by far the juiciest podcast we have recorded to date it almost no it didn't almost it totally made me like uncomfortable it was so juicy and there may be certain parties that want to reach out and get on the podcast to respond that is all i'm saying let's get into this crazy stuff ladies and gentlemen ethan klein yeah hello dude hey i don't know if you've ever met my co-host scott randolph how's it going i haven't met scott but i've been talking to embrace before the show good conversation about your rv uh sewer system being full i don't know if you call it a sewer system that might be it's called it's a tank of urine a black black tick correct and coming from off camera who you won't see but that's a pisser because he is good looking the gorgeous paul briskey what's up ethan how are you i see him are you oh yeah i'm in the chat oh how about that that's quite a chance i see him good looking speaking of seeing have you ever seen such a [ __ ] crisp and beautiful picture on a zoom call never before in my life i i'm gonna answer that affirmatively yes i feel like you set me up you want me to say no yeah but you have definitely never because dude i got on a zoom call the other day a pretty random one with the world famous photographer atiba and all of a sudden i'm like wait wait hold on a second t but dude what the [ __ ] going on i like he says i plugged in my dslr to zoom so you've got this unbelievable great picture like i'm like dude the world is all on zoom calls nobody knows that you can plug in a professional camera to a zoom call it's probably why their stocks rising so much just because they're epic i don't know but uh yeah zoom has definitely got a quarter actually you know what i'm saying i'm sorry i can't i cannot tell why i have seen better i called i had a i had a zoom call with the president of shopify and i was floored by the quality and he told me the same thing he said i'm using a dslr mirrorless and that's the first time i learned you could do that and i am sad to tell you this is only the second best picture i've seen what were you doing on the call with the shopify dude we love talking about merch oh he was uh he wanted to you're just talking shop you know a couple big wigs yeah you got all those products behind you i see the shirts lined up and the paint this is our we have a teddy fresh our whole uh years line plan this is on this side you can't see but it goes every month december january or february this is march april dude that is the way that's the way you do it he says that's january that's straightforward they're putting out all new products every month every month you're doing that yeah we have monthly drops wow you have teddyfresh.com his son is named theodore nice yeah it's not related though because that makes us look weird but it's not related she's using your kid teddy fresh was before theodore oh so theodore's maybe named after the merch yeah well he's not but it looks like he is and it's kind of embarrassing are they limited drops these monthly jobs that's my question great question paul thanks dude are they are they what limited some people know that like supreme like you gotta buy it now or you'll never be able to get it again yeah it's all new stuff we occasionally if there's a style that hits really hard we'll restock it but for the most part it's you know it's lim it's limited because i think the creative process you know you want to keep creating and uh people like to see new stuff so the monthly new drops are um are fun and exciting how many how many units do you drop like per shirt oh we're getting into it it depends it depends it depends okay this is like a shark tank question yeah exactly what's your mark what's you know it's so cool the way that i met ethan i i uh one night i forget one video led to another video i went down a youtube rabbit hole i'm like what's this [ __ ] h3h3 [ __ ] i love it man it's like the [ __ ] internet police busting kooks for faking pranks and stuff and i'm like dude this is great so then i just went ahead and i got on twitter and i was like yo i just i tweeted i just became a huge fan of h3h3 yoe then what's up and like in in short order ethan hit me back i was like man this is the way to like you know network and meet cool celebrity friends yeah yeah i had never done that before i don't think so then he hit me back we exchanged cell numbers we got together i remember the first time that we met in person i drove out to his house and uh and and we were talking about youtube and all the fake pranks was a topic of conversation and i was like man there were these two guys who were very established youtubers who who helped collaborate with me to launch my channel you know like i'm gonna film with them on their channel they're gonna drive to my channel it's gonna be great and and so we're figuring out what are we gonna film i don't go film a prank you know and they're going to think well what's the prank gonna be and they're like oh man we can just fake it and i was like what yeah it's like what yeah exactly like i'm like dude i said you guys don't [ __ ] understand if i fake one [ __ ] thing ever then all of the things i've ever done in my career come into question there's absolutely no way would ever [ __ ] fake were they we can't say any names i think that like anybody could look at at how i launched my channel i mean and plus it was a [ __ ] vitality okay yeah he's admitted he has since admitted that some of his pranks were fake so there's okay yeah well it was a really big topic on youtube was all these dudes started faking their pranks and um everybody knew it but it's funny because vitaly always held like on the original pre you seen his crazy coke-filled uh grant that that was like oh my god it was pretty great yeah he says like and he's like like five other videos i've ever made were fake yeah it's one of my favorite videos ever dude it's oh he name drops to you he goes uh wrote me a letter and he says that he loves me and he was like so none of y'all [ __ ] [ __ ] can say [ __ ] i i do i do remember that what it was was like he had just gotten in the ring with the ball and the ball broke his jaw oh yeah that's right and i and i was like what and i i remember i'd tell you it's pretty good yeah i tensioned him i was like dude with the [ __ ] bull dude i was like battalion you're the real deal so he takes he takes a fake bowl he i i i think that's what it was i texted him yo you're the real deal because he got in the [ __ ] with the bull yeah and then he says you see stevo says i'm the real deal like as if it was a comment about his pranks being real yeah yeah yeah that's awesome yeah was that you that called out that one dude that was like going up to random chicks and like it's been like yeah you want to make out dude prank convince yeah yeah yeah yeah prank invasion i have a long and colorful history with prank invasion uh he's a great one he he did famously mommy make out day on vintage i loved that video god i loved that video so much then there was the the legendary joey salads i think what's most incredible about about ethan here is that he'll just eviscerate destroy these these youtubers but then like turn around and have him on his podcast and they're growing down yeah that's a pretty impressive talent to be able to essentially destroy somebody's livelihood and then have a laid-back conversation with them on your podcast well i hope i'm not destroying their livelihood but i know what you mean they're not like friendly videos but i agree i mean i like meeting people the person that they are because you know ultimately they're just dudes for the most part like most of these guys i met are really good normal dudes vitaly you know he he's an exception obviously he just beat the [ __ ] out of some random woman and he's in jail and [ __ ] and floyd's crazy oh [ __ ] yeah didn't he but like for the most part he's an outlier yeah he should be he should be he beat the [ __ ] out of her dude you didn't see that on tv i saw that but i didn't know how real it was oh my god no it was real he beat up he beat up a woman allegedly he allegedly beat up a woman like really and he's got you think that the the one cook field like uh calling out the fake pranks video or whatever it was was gnarly he's got the most legendary mug shot of all time why what is it oh my god he got down oh dude it's just yeah he he he allegedly you know the stories he went into a roid rage and he started beating the [ __ ] out of a random woman so she got like decimated he's [ __ ] jacked too like he can do some damage yeah he's like but anyway most people everyone but vitali why is my siri keep going off what is this sorry these are last things i've reached that point of uncomfortable where we're talking negatively i mean i think okay but it wasn't i was about to talk positively yeah okay good so i was gonna say with the exception of a tally everybody just said he's going to come kill me now yeah he's going to be fresh out of jail he's going to stab you everybody else who's come through which is most of the pranksters we've talked about end up being really sweet we have good rapport and we have great conversations you know so so um joey salt is a really nice guy like i text with him he's [ __ ] dumb as hell but i say that to him he's like the dumbest person man yeah but he's super sweet and he wouldn't take offense to that there's definitely uh a correlation like between stupidity and sweetness like a puppy dumb people can be really lovely i think there's it's more common the dumber the nicer right that's probably true yeah it's like almost like a child like demeanor i'll tell you intelligence is a [ __ ] liability i used to say this all the time you know like uh history what do we know about history the [ __ ] [ __ ] repeats itself it's all bad news and it's definitely gonna repeat itself so the more you know the more bad news you know the more [ __ ] the intelligence gets you nowhere except it makes you miserable ignorance is bliss it really is no it really is you know and they say they say that the more intelligent people are more prone to depression they do say that yeah i don't know who they are and i don't know where they said it i think they tried that once are uh tend to be smarter mm-hmm um so so i met up with ethan and it was great like we had to wait a real good laugh we're you know i remember this i believe that that was 2017 when uh ethan and i hooked up we had a little bromance going we made a youtube video i haven't particularly thought it was so funny smash the like button we got into this whole thing kind of smashed that like button so hard and yeah being desperate for likes like uh yeah i couldn't quite understand the whole thing you know i felt like i still feel like i'm a youtuber but kind of looking at youtube from a little bit of a of a side perspective but um we made a youtube video which got demonetized where we made like a ball a fake ball sack which was actually filled with blood and i pulled it out of my jeans and like with the scissors cut off the balls i got all these bloods going it was like it was pretty evidently fake it was super fake but youtube doesn't [ __ ] around with that kind of stuff and well i'm happy to say i don't i don't know of any other mainstream youtube video where someone gets castrated like that yeah groundbreaking right and i think it was yeah whatever and now the video that that was in was like one it was like a pretty serious topic it was uh the family of five or whatever like this daddy the kid was flinching at the person yelling oh that [ __ ] was awful yeah daddy of five did can you give us an update on what happened with the the daddy of five folks now i did say that certain parties could be on the podcast to respond but daddy of five is not one of those parties i'm not interested in having them on okay but what i am interested in is telling you guys from my heart how much i appreciate you and how much i appreciate the sponsors of this show i mean particularly manscaped who actually encourages me to tell you that they are going to make your hole look great and they're not even beating around the bush they're beating it down that's the bush around your butthole that's the bush around your balls and they like that i talked that way okay and now we got the holiday season here and so what's going on guess what manscaped is claiming the most wished for gift by men yeah what is it it is the ultimate package the ultimate hygiene bundle the performance package from manscaped it's going to give you everything you need to stay on top of your grooming except maybe the eyebrows okay that's wax and i'm not talking about it but i am talking about manscaped it is time to hurry up and get these gifts shipped so get on over to manscaped.com stevo that's going to get you 20 off your order and free shipping come on dude get the gifts get it for yourself stay on top of it the ultimate performance hygiene package for men okay one last time 20 off your order and free shipping go to manscaped.com stevo now let's hear what happened to this family oh yeah you know what um he made i think he made a new channel called hold on he made a new channel i think he's back on youtube and it's called it's called daddy on his own because i swear to god i swear to god hold on daddy five new channel daddy 05 were there not criminal charges brought against them yeah no they got they got totally uh he lo i i think he lost his kids some of his kids and god i don't remember but yeah he he definitely got in trouble with the law see i'm seeing daddy the martin boys looks like he changed the channel name he's back the martin boys yeah that was it i if i recall correctly it was the mom who was more abusive they were both shitty people and that that was just one of the you know youtube goes through these peaks of and valleys of uh tremendous fads and that was one of the weirder ones was abusing your kids for youtube views which was one of the more interesting fads i've witnessed on youtube and i'm glad we were there to comment on it did he get in trouble because you commented on it like did you expose that i wasn't the only one i was far from the only one philly d was the one that was really going in on him and he and they had like beef it was pretty really dude yeah philip defranco was kind of the spearhead of that movement yeah you're in the community yeah dude um so like if your videos have essentially like taken on you know like to you're like the internet police you're busting people for being shitty people and and doing wrong things like if that's had a detrimental effect on the subjects of your videos probably the higher end of the detrimental effect would be daddy of five so i participated in probably the most destructive h3h3 videos as that's safe to say the most destructive yeah what's the most destructive well you know let's see i mean yeah the family was broken up but again i don't i don't know that we can take credit right credit but we could certainly we can but again this guy was really abusive and it was a terrible situation so so you know what about the most what's the most damage i've ever done hmm well i got in a lot i got in a like two year long lawsuit with the guy did you win that yeah i won which one was that or can you talk about it that last year i could talk about it cool because well he wanted to settle after two years and getting his ass kicked in court and i mean we spent like a quarter million bucks uh lawsuits are such a [ __ ] nightmare but right huh after beating his ass in court he goes he goes okay i'll drop the lawsuit if you agree not to talk about me in public and we're like [ __ ] you dude i'm gonna there's no way that i'm gonna go through this and not talk about you because we were threatening to counter sue him for attorney fees uh which had about i i think about like a 60 to 70 percent chance of succeeding like he didn't have any money in england if you if you win your lawsuit it's automatic you're the other person has to pay your that's why nobody [ __ ] sues anybody in england that's not true oh in england in england oh wow in england you automatically have to pay your [ __ ] the other that's crazy how do you know that because my dad [ __ ] lived in england like i understand this to be true if you're gonna sue somebody in england you better have your [ __ ] ducks in a row because if you lose then then you have to pay their [ __ ] legal fees i like that well i think that's i think that's really smart because there's so much frivolous lawsuits and there's no repercussions for wasting so much time and you know the process of recovering your funds is a whole nother lawsuit that's going to cost you another hundred thousand dollars right and be super tedious and take months and months of time you know um it that seems to have been resolved fairly recently right because i i seem to think the last time you brought that up you said it was still ongoing is that right no it ended it ended a couple or three two or three years ago but anyway he said but i said we're not we're not going to agree not to talk about it i want i'm going to be able to say whatever i want about it or or we'll continue the lawsuit and so he his lawyer convinced him to to drop it so wow he dropped the case and i can talk about him but the whole case was just such [ __ ] like the guy just to give some context so i don't seem like a total [ __ ] like we made a reaction video to this guy and he said yo you have to pay me eight thousand dollars or i'm gonna sue you and we're like well you know [ __ ] you eight thousand oh it's fair use it's it's fair use you know what i mean it's like it it's legal what i'm doing it's transformative and so he sues us for copyright infringement um and it was just a really brutal vindict he throughout the whole process he was like okay you need to promote me apologize publicly and pay me ten thousand dollars it was always like this escalating ridiculous requests to humiliate us and and like he had done this to other creators so this is a guy who whenever he's made fun of because he made really goofy silly kind of videos and our video about him wasn't really that bad to be honest it was pretty light-hearted and fun but uh he was super vindictive and he thought he could easily just come and come and stomp on us and and silence our free speech and our fair and our right to legal fair use and so ultimately he sued us for copyright infringement and um over the course of like two years was just the most miserable brutal part you know two years of my life but but you know we won we run we won resoundingly and now the lawsuit is actually um is a case file you can go to fairuse.gov and it's one of the landmark fair use cases and the only one by the way on youtube where a creator has won a precedent a strong president for fair use so it was a really important actual legal case super cool i remember when i found out about fair use dude my head exploded i was like oh my god because i was just in the midst of putting together a comedy special where i was going to use footage to illustrate the stand-up comedy act what's the what's the comedy special it's called gnarly and where can they get that it's available at stevo.com right and i've seen it it's very good thank you man thank you so much i thought that i was gonna have to [ __ ] like license every clip from like mtv comedy center you know like and and they're like i find out no it's fair use dude and so somebody hooked me up with the clearance attorney who reviewed it and made an opinion letter and with that uh legal support um you know i was able to get insurance for it so if we ever get in trouble can we be like to the judge can we be like you know i'd like to refer to the h3h3 versus the youtube community guidelines case and that like yeah it's illegal it's a legal question so if there was a fair use elite court battle like when when they were writing up papers and all the documents with super tedious long-winded legal arguments they were they're always citing different presidential cases and so now ours is in that lexicon it's pretty happy and it's a really important one that a lot of people will cite for anyone listening who doesn't know what is fair use like what exactly are we talking about so fairies is a legal doc doctrine in the united states specifically each country has their own version of fair use that says that you can use someone else's content that they own for criticism commentary newsworthy uh stuff that that's valuable to the public discord so that you know it's a really important doctrine because it means you don't need someone's permission to criticize them or if there's information like in stevo's case that has historical relevance or information that's that contributes to the public discourse you don't need to license that information or or they can or not even license but they could just say no you can't use it so it's a very important legal doctrine that basically uh you know helps bolster freedom of speech and and creativity and art yeah like for example if i'm going to provide insight and a new perspective that's factually correct and informative and beneficial to the public about the the intricacies of how mike tyson broke my [ __ ] nose so dramatically badly it's damn right you're going to see mike tyson break my nose and who wouldn't want to see that at stevo.com yeah i mean the most important thing about uh fair use is that it's transformative so yeah they can't they they determine is this competing with the original art in its in its native marketplace so if it's siphoning off like that that's one of the strongest indicators and so they go well are you just are people just watching your video as a substitute for the original well then that's not fair use you know you're just stealing business making fun of his video are not watching it as a substitute for his video they would never watch his video because they don't they don't find it entertaining in the very nature of my video can i make a video analyzing you analyzing somebody else that's all fair use right yeah yeah yeah you know like it depends obviously you know has age 38 we could make a video saying hey in this case we love ethan but we think that he might have gone a little bit too hard on this person so let's look at what he did let's provide i would love that video too you could theoretically uh make that video sure yeah but like you know if it's just you watching the video silently for for the entirety of it and then you're like so that concludes my video that's not fair use right that's just uh reproduction and distribution exactly stevo right that's pretty good so uh okay now when we began our bromance and i believe it was 2017 um i remember i think that you were just getting ready to start the podcast but you had not started the h3 podcast yet and uh and and i was doing stand-up and i was like yeah man i love doing stand-up comedy man it's really i've kind of figured out my own approach and you were like dude i think the podcast is gonna kill it you should be doing the podcast you started the podcast and you were trying to get me you were encouraging me to do a podcast while i was encouraging you to do stand up right i remember yeah did you ever uh give it a shot did you no i'm not interested because it's a for it's a whole new discipline um that i just i'm not i'm not prepared i'm not good at and it's just i like what i'm doing and you know i just and also like who i i mean i don't know that i'm that funny to be up on the stage just doing schtick you know i mean uh i think that you would i think that you would find your way with uh the touring it's it's a little bit of a grind where you're always traveling you're always a day kind of very unattractive the traveling and stuff you know if you want to make it as a stand-up comedian you gotta hit the road a lot pretty much yeah i mean i love it and i've always been kind of a nomadic like you know always wanted to be a rock star and the idea if i'm on tour it was always really sexy to me you know uh but um and it's fine but now the podcast just changed everything for you right is that fair to say yeah the podcast was really great for us because it gave us stability um like you know with the h3 production videos it was always kind of uh you never knew where your next meal was coming you never knew where your next great video was coming from because you were kind of always just reacting to what was in the world sometimes the world just wasn't that interesting right and so the podcast gave us a way to you know pitch a tent and and just have knowing that we're gonna be doing something every week every week so that was really good and the other really great thing that came out of the podcast was the collaborative nature of like we've hired this whole crew that we love and we work with and has really enriched my life and my creative uh expression i really like working with them which is something i never did based on h3 how many people well on the podcast we've got uh zach ian dan and a.b so there's four guys who are like cast members crew members and uh it's really fun you know it's it's fresh it's fun it's different and i feel like i really needed to be doing something different because i was getting kind of burned out wait which guy which guy on your podcast was it that was really gushing about how he just couldn't believe how much he enjoyed my comedy special which is called gnarly at stevo.com i mean he that [ __ ] blew his mind what did he say he do you remember right he's like dude well i don't know if you're kidding or not but zach did do that he really did we're just shamelessly promoting yeah i know you're promoting but zach did really love it thank you what did he love which part exactly i'm not zach unfortunately now uh to give perspective on this because i feel like i really have like you know firsthand experience with this because when when you and i met we're hanging out we made this video the fact that the the fake ball sack coming out of my jeans with all the fake blood the fact that that video got demonetized really affected you you were like [ __ ] there was this d and then and then at that same sort of moment in youtube there was what was called adpocalypse is that right like where they found like super like hateful content like associated with certain brands and then the brands were like yo youtube you just put my uh you just put my coca-cola ad on like some kind of isis they put it on isis videos are they really yeah and then all of a sudden all of a sudden like youtube youtube put it on terrorist propaganda videos and coke was like dude i don't even know if it was cooked but but you know just said it was yeah it was it was like pepsi coke it was how does isis have a youtube channel like they have a lot of subs it was kind of a w like looking back pre-adpocalypse youtube was a pretty wild place isis had a youtube channel and they had vid and ads on it dude it was called isis right coca-cola was directly funding terrorism through this dude was there a youtube channel called isis i don't [ __ ] know no it was called like uh you know what if i even joke i'm gonna come out like an [ __ ] but it wasn't called isis so youtube can kind of over correct you know like youtube takes the the stance of like all right if it's even remotely in question it's demonetized sure very broad strokes and at that time i remember ethan as well as like a whole bunch of youtubers like really like feeling the squeeze you know it was like wait a second oh yeah you know like back then our we were making like 100 of our income was from youtube revenue which is really dumb you're like it's really not well diversified but we didn't we were just like happy with it you know our adsense was good and we were happy with it and so all of a sudden the adpocalypse comes about and i would say 90 of our income disappeared in you know one day wow so which is kind of insane because we let's say we're making like a hundred thousand dollars a month in that sense we're stoked on it's good money and then also we're making and then all of a sudden we're making ten thousand which is a lot of money but like you have employees you have a house that you're renting with the assumption that you're making a hundred thousand dollars a month and ten thousand dollars a month isn't enough to pay the [ __ ] bills that you have when you go when you lose that much income so it was a big uh kind of a panicky situation for us how long did it turn out correct turn turn he's trying to the podcast that was the crash why the podcast was the correction honestly they're still correcting it but but it's gotten much better obviously back then it was just like everybody's just yellow yellow yellow yellow unless you're making like uh minecraft content for kids you know that makes me really interested to to ask you about about adsense because in my view like like with this podcast channel on youtube right with the podcasts i think we started out and i was like [ __ ] that because we've got sponsors that pay for ad reads so i don't want the the companies that are paying me to read an ad to like to go check the podcast and then it starts off with all this adsense youtube videos i feel like if i was the sponsor i'd be pissed about that be like what the [ __ ] are these ads doing on the podcast i paid for being a part of so yeah they don't care though we started out we started out with no ads no ads at all but then but then the views like went down and i thought oh [ __ ] this is a problem because now youtube is not has no incentive because the ads are turned off youtube isn't going to promote the video like because there's nothing in it for youtube so i thought [ __ ] we got to turn the ads back on just to get so there's a balance between alienating the viewer with ads and alienating youtube with not right where where do you find that sweet spot as far as i can tell what youtube says and from my empirical uh experience is that ads don't affect viewership so sometimes it can seem like it but it i don't think there's any connection between turning ads off and lower viewership although sometimes you know it's hard to tell because sometimes you see that correlation but um you put as many [ __ ] ads as you want nobody cares really wow man because out of like love and respect for my viewers i've disabled every mid role i i will not have unskippable ads only skippable no [ __ ] banners [Laughter] you know back in the day they had like 30 second unskippable ads they they could they stop that they do like seven second unskippable ads down and they're they're pretty palatable honestly um i feel like every youtuber in the beginning i used to do that back in the day because i was like i just i want my art you know you think but people people it's just commonplace right everybody accepts that there's ads on youtube and more than that people want to support you they want you to make money right if they like your content because they're watching ads everywhere else on youtube they honestly don't even notice that you don't have ads they don't even notice right i mean that's great because it's worth it to me to pay 9.99 a month to not have any [ __ ] ads yeah i don't know i i don't remember i do that too i i have youtube premium i think it's a great service because you get the music too so it's it's really a nice service but um but people don't notice and now our our adsense on the podcast and our podcast highlights channel is is quite a substantial amount of money so i definitely wouldn't turn those off all right man i'm i appreciate that input i was i was looking to ask that question and by the way i think this podcast is wildly [ __ ] entertaining i love it i really think this is a good podcast man thank you for for uh this opportunity ethan um you're welcome thank you for inviting me you said something interesting you were like man back then it was only adsense revenue and i i'm it seems so obvious that to have a gigantic social media following whether it's on youtube or any other platforms or all of them put together that the following in and of itself is kind of like having a store with a lot of traffic coming through but if you don't have anything on the shelf then you're not selling anything who cares how much foot traffic you're getting you gotta have something on the shelf and i remember when we met i was asking you about your how you do your merch and i seem to recall that you were like oh well we've got this one-stop shop they print the shirts they you know like cut me a check of a licensing type thing yeah and i was telling you back then i was like oh dude you should talk to scott because scott kind of puts it together himself where like all we have a just a fulfillment center but they're not you know yeah it seems like you're doing that now right did you make the shift from doing that on some other platform to like selling your own [ __ ] how do you fulfill your orders yeah so well now teddy fresh we have over 20 employees and we have a building we basically we do everything ourselves we have a design department a production department we have a fulfillment service so we have a fulfillment service here in la that does our fulfillment they're really good i wouldn't want to do it myself honestly because maybe you save a little bit of money but like these guys who do the fulfillment are really good at it and the logistics of of storing and shipping and doing all that [ __ ] is like a monster so i leave that part to the pros but yeah we have a design team and we have a production team we have all these ven i mean it's a full-fledged fashion company at this point when you say production teams so you they're doing all the silk screening they're actually printing the shirts in your no what that means is that we have a production team who so the production team basically is manages like the tech pack the technical packs that we send to our uh manufacturers so the design team makes a design and they hand it off to the production team who specs it out into a production a tech pack pack is right behind you right sorry to cut you off this isn't a tech pack but this this is just our line sheet but a tech back is a very technical where it says like how big all the buttons are and how big the hems are and how thick the what kind of heavy the fabric is and every single possible detail so you send those to the manufacturers uh and so they know you know the more detail the better and they send they they make it to spec they send you a sample and then from there the production team works with the manufacturers you get a sample sample sample you keep tweaking it making it perfect so that's kind of what the production team does is working directly with the manufacturer what's your best seller shirts or beanies by our hoodies by far are our best sellers for sure beanies do good but um hoodies are just really in style right now i think too so it's kind of a fad you've considerably stepped up your merch game dude that's great i remember asking david dobrik i was like david dobrik like i just watched your [ __ ] my mansion video like they're [ __ ] giving away all these cars where where do you get all your [ __ ] money and he goes like uh he's like he says merch i remember i was like is it adsense is it says he says he says it's merch is my his main revenue stream and uh yeah that's yeah yeah yeah for sure you know david dobrik's super popular that guy that guy has got he's got a lot of revenue streams at this point but back when i met him a few years ago he kind of was one of the first people i saw that was really doing the merch [ __ ] like crazy and him and logan paul the jake brothers were kind of the first people to uh show everybody what was possible in the merch department you know was that right after adpocalypse that they started going so hard with the merch or were they already doing that i think they were already doing oh nice and i was just so focused on content i i really wasn't business-minded i was just like really enjoying making videos and growing the channel and all this but once on apocalypse hit you know we had to really [ __ ] figure it out but it was good it was good in the end because we made the podcast which is super stable we have ads uh and you know and then we made teddy fresh which has been a labor of love honestly since the beginning but it started to become our main uh uh income source for sure over the past year and you've been just utterly [ __ ] pandemic proof uh because every single revenue stream you have is unaffected by coronavirus is that right that's right we've been really fortunate in that sense we've moved the podcast into our basement we have a podcast studio the same one you remember we moved into our basement we gutted that whole place and uh teddy fresh all of our employees are working from home for the most part because we just don't want to risk anyone get infected but our business hasn't dipped at all the teddy fresh because in fact you could even argue it's gone up because people are not going to malls they're not going shopping but they still want to buy [ __ ] they're still getting money not i mean there's a lot of people that have good jobs who are working from home and they're not spending as much money as they used to going out to movies going to malls going on vacation so they're buying [ __ ] online so we've been really really fortunate that our businesses haven't been now when you say that you moved the podcast into the basement is that the basement at your house and did i see something did i do i remember seeing like a headline like like ethan's got a 9 million dollar house was that is your house 9 million bucks spoiler alert he corrects me it's 9.1 million dollars i can't even imagine living in a house worth 9.1 million dollars but who cares because look at that 9.1 million dollar chunk of puss in my bed yeah and it is with great joy that i tell you about the sponsor for this little bit it's hellotishie.com the bidet that you use to blast all the poop off your butthole after a sloppy dump right it's like cleaning your ass with a pressure cleaner and i just love it so much check it out last night i blasted my ass and then i felt so good so satisfied with the dump i just took that i went ahead and forgot to flush yeah so my girl she she just takes a picture of my poop she says thanks for flushing dude i'm like you know what sorry i just felt so satisfied after my poop because when you're using hello tushy you know you get just a full poop and then you'd blast your butt you twist the knob and it is so satisfying you grab some toilet paper mostly just to dry off your [ __ ] you know and to enjoy the satisfaction of seeing that there's no poop on that paper i'm telling you i shouldn't say this but i will hello tishi is my favorite product that we have ever promoted on this podcast that's how much i love it and i know you're going to love it just as much so you need to go to hellotushy.com stevo that's going to get you 10 off your order plus free shipping one more time 10 off your order and free shipping if you go to hellotushy.com stevo now let's hear about this obnoxious house well stevo was actually 9.1 but really yeah we have a nine million dollar house wow what is a nine million dollar house feel like it feels like i'm [ __ ] rich bro good for you i mean look yeah congrats [ __ ] uh yeah it's in the basement of our house we have this whole big like recreation area in the basement that we've converted to a full-on production area we have three sets down there i mean it's crazy look i mean you know three years ago we we we were not even worth a million dollars probably and so yeah it's we've had a really good past couple years and uh yes stevo i am very [ __ ] rich dude congratulations brother i've been trying to figure this out for a long [ __ ] time because i have a strong ass work ethic okay i've never been [ __ ] lazy i i do not ever stop i am just [ __ ] the most hustling ass constantly [ __ ] working and i seem to work a lot [ __ ] harder than my income reflects well we need some people that are like famous on youtube and facebook and they're like you know like yeah i made like a hundred thousand dollars this facebook video you're like what you made a hundred thousand dollars on one video like facebook money is insane i'm not getting any facebook money i [ __ ] hate facebook i hate mark zuckerberg i hate everything those [ __ ] do but somehow and it's all the pranksters and all the really shitty weird content that is killing it on facebook making like insane insane money joey salads has like a video on facebook that made like 100 one video made a hundred thousand dollars joey [ __ ] salads so crazy he's a goofy guy but he's he's pretty good looking up i remember right huh yeah yeah but he's also industrial like he's a hustler yeah sivo it's not about it's not about the it's not always about the amount of work right it's about the uh quality work work smart not quality i don't i don't know the quality of your work sucks bro no but you know what i mean like like you you know efficiency what i'm dying to know is like dude have you ever done any videos and and maybe you have but you know those dudes that like pull up in a ferrari next to a hot chick and they're just like a gold digger prank that are those real no no because i've seen other people do it too and they just like the point and the girls are like me oh they're fake yeah they're all they have to be right and those guys are 1 billion fake the cars are rented and i specif i specifically hate the gold digger pranks because there's so many people that believe it and it's just so so tight weirdos in the world because they watch gold digger pranks and think the world is actually like good thank god it's not like that i mean i believed it because i'm like you know cause you're dumb that's [Music] no they're not it's not real you can rest you can rest easy they're all fake 100 of them i don't think there's been a single real gold digger prank i think that that's probably about right yeah so how long have you been married now been married let's see i got married 10 10 12 was our marriage date so over so over eight years we've been married how long were you guys together before you started farting in front of each other that's that's jumping to the conclusion that they're farting in front of are you farting in front of each other yeah we [ __ ] we should with the door open at what point in the relationship does that start right away or say this question no not definitely not right away i would say well we were together for five years before we got married let me think here when did the farting be i started farting freely with lux about a year in and she only just started farting freely and dude she's tearing them all over the place really i'm telling you probably a few years i would say probably a few years yeah i love it man i absolutely love it when my girl farts really and then i i i i haven't had like uh one where that it like kicks you in the nose yeah like if i even smelled it like i wasn't even sure that i was smelling it like uh so she's good at keeping me away from from the real like uh deadly ones yeah i remember in the uh at one point your relationship like you would fart but you'd be like like why you farted but now you're just like yeah you used to used to cough to cover up your farts now with coronavirus you fart to cover up your cops that's a good one take that on the road that's a good thing it's not you know does that work people really cough to cover their farts like that's not a real thing is it i don't know i heard you do it like you could definitely still hear the fart and it just draws more attention to it because you're fake coughing it's like what yeah so the podcast like your podcast is [ __ ] massive right like do you have more uh more of an audience on the youtube version of it or on the audio only version like youtube more youtube and that's that's cumulative because in audio it lives on spotify itunes like uh all these different little outlets yeah it's on all those places but the youtube views is way more because it's like a video based podcast and i think that's the biggest reason why i think it's uh i think we only get like 25 or maybe at most fifty percent on i don't know yeah twenty-five percent of the total views from from from the audio only okay so so uh the now the podcast is [ __ ] massive i mean you're like you're rich as [ __ ] but uh yeah do i need to say that again there's there's uh you know like you're it's a behemoth podcast but is the the strongest revenue stream for you the podcast the merch the youtube adsense youtube adsense like uh well there's i guess three branches of earning there's like the ads you get from the podcast all right with sponsors which is which is um the most which is more than the adsense right and then there's the adsense but they're both really great uh sources of income and then there's teddy fresh which is a separate like you know we promote it through the podcast so they're symbiotic in that way but uh but yeah so those are kind of three independent sources of income because the ads can come and go the adsense can come and go but they're not related to each other and then teddy fresh lives totally independently but what was your question which one's more yeah like uh the priority of the revenue streams like like the pie chart one two three like what's up i would say i would say right now it's like 50 [Music] teddy fresh 25 percent adds 25 percent adsense um okay and there's a dude [ __ ] you what are we doing wrong ethan i'm sorry but i have to go pee again steve's making us drink liquids and so like you guys don't have to pee i i will you i can't dance keep going to the bathroom can we talk about what doing are you gonna go in the rv is he going in the rv there's a bathroom in the rv and it's very top secret i gotta say thank you for being so candid do you find that like where uh like like where you're pretty transparent you're open about how successful you've been does that just bring on a wave of haters well you know everything is public like so yeah i'm i don't know i try to be transparent and i think it's important to be transparent and open i'm not going to pretend like i'm poor we were poor for a long long time or we weren't making a lot of money but you know when when um when [ __ ] uh what's the name of this uh variety has this offshoot called dirt and these guys you know we tried so hard not because not because we wanted to uh mask our wealth but because we don't want people to know where we live because the reason we moved originally is because people kept coming to our house and [ __ ] with us and swatting us calling the police and saying there was a murder at her house so the swat team shows up and helicopters show up that happened to us several times jeez that's one thing i'm glad that i'm not like rich or popular enough to have to deal with like i don't want anyone [ __ ] knowing where we live and i don't want anyone [ __ ] coming to the house and like i'm a really nice guy and oh yeah except if you [ __ ] show up at my house like yeah yeah yeah yeah of course and so that was the reason we moved so we got a we got a trust we did everything right to try to uh hide the uh new address but like a day after we moved in and this happened to several of my other friends there's this [ __ ] website where they somehow they have to illegally obtain it either they've got someone who works in city hall or they're paying off the realtors who are involved i don't know there's a lot of different ways they can get this information but they put out the address they put out the pictures they put out the price and you know it's fair use and it's like it shows up on everybody's news feed you know what i mean and um so there's really no [ __ ] hiding it so yeah it's fine though i don't mind being transparent i'm happy to be transparent you know i want people to know what what the i'm not trying to hide anything and i think it's good that people know what's going on in my life i'm not you know yeah do you have a bowling alley in your house i wish i did no it's not that big it's not the white house you've done you've done that a great number of your posts on instagram recently have been of you in drag have people been calling you uh have they been criticizing you saying that's somehow insensitive to to anything no i don't think they were i think people are not offended i think they're just annoyed with me i i like that i like that whole day like how we started and what it's like now like there's a whole series yeah i really enjoyed that well the back story was on our podcast i started this uh i do a weekly episode with trisha paytas called frenemies and it's super fun and it's doing super well and everybody loves it and and so during we had like a halloween month where every week we dressed up and i was just going all out like when i did uncle fester i shaved my head and eyebrows that's what it was i was like what happened to you dude it was awesome it was so much fun and um so there was a lot of drag so obviously for some reason there was just a lot of drag but it was fun and people really there were some people got really mad and i thought that was great i thought that was totally fine [ __ ] hey man well they go the comments would be like you're not funny dude you've fallen off and i'd be like all right i you know i don't know what what can i do for you dude yeah your podcast with trisha is another example of like because you were initially sort of making fun of her and like uh she said doctors throw photos or something and now you guys are our friends or frenemies at least and you have a podcast together it's almost like when you get in a fight with someone at a bar but then they like they pick you up and you shake each other's hand you share a drink like there's sort of some gentlemanliness to uh your approach to these things thank you for saying that i hope so i i definitely can think that i i can definitely come off like really offen offensive at first but you know with trisha i think she's even a little different because a lot of people trisha is very controversial figure but there's so much she has so many good qualities too like she's super funny she's super witty she's got this enormous personality and um every podcast we did together after our initial drama was just so much fun and people responded so strongly to it because she's just this such a wonderful character and that's why we made the podcast together and now i do hold her to be uh definitely a friend of mine for sure at the very least she's a really good friend of mine and i love uh everything we've been doing together which is just it's like this totally unlikely couple but for some reason we have this really fun chemistry together and um give yourself some credit too because the common denominator is all these people that you've eviscerated like you just have a lovely rapport with on your podcast like uh it's not just this this girl that you're talking about there's been a bunch you know were you like that in high school like you just wreck people [ __ ] and they just want to be friends with you [Laughter] no no i wasn't i wasn't uh i wasn't very confrontational or anything like that in high school i was a normal dude i think for the most part i was a gamer nice what were everquest you ever heard of that [ __ ] i was playing water polo oh i played water polo in high school did you you grew up around here right in la i grew up in ventura ventura so it's very close to l.a so how's ela that's that that's how you say right ela not gila yeah no you said it perfectly she's great she's doing awesome you know she's she's the creative director the ceo of teddy fresh so she's got her hands full she's busy all the time we had so much fun man like when i met you guys it was just it was just a good old-fashioned blast yeah she's working a lot you know we've got our son who's a year and a half almost plans for another what's that another kid plans for another kid oh yeah yeah we're trying we're we're always trying to [ __ ] have kids i'm i am literally always trying to put a baby in her i did nice we've got the uh ovulation kit we are always testing the ovulation you know and i don't know i try to save this i try to save my nut up you know how it is sure dude i i got a vasectomy but i still trying to save my nut up how does that work when you get a vasectomy you're still not right correct yeah the you've got the goo but not the swimmers is it the same does it look different yeah it's the same looking goo feels the same yeah how interesting yeah yeah no no change in flavor yeah that's a that's kind of a legit question though isn't it like i mean yeah it's absolutely legit well [ __ ] hey man dude i uh i just congratulations on on all your success is there anything that you want to promote of course your podcast steve o'nearly special yeah i'm here to promote stevo on stevo.com no not really you know you know hd podcast teddy fresh you know what time it is yeah i mean dude calm i i have to tell you that for for the touring that i did went from just grinding away on the road and then after every single show doing a meet and greet with the entire audience that one of the most frequent things i get is like oh man dude i loved you on age three or you know what's ethan like you know like it's uh really oh that's nice your uh your impact on on culture is uh is is evident it's it's real it's uh it's impressive man so whatever well you know that podcast we did together was was uh it was a force i mean that that's one of our most popular podcasts even now it still gets like on a weekly basis it's in like our top 10 most viewed that was a that was a legendary episode man that podcast bought him his house [Music] thank you i remember at that time i totally spilled the beans to ethan on his podcast about how i was going to get duct taped to the side of a truck and driven down the highway all the way to [ __ ] vegas wow yeah it turned out to be kendra yeah you know and i did that for the opening sequence of gnarly which is a multimedia comedy special on stevo.com did you say where you can get it from yeah okay but yeah dude did you did you really go duct tape the whole way i i did go all the way to vegas but what we did was we mounted a uh a box to the truck over me so that we could get through with impunity you know like without uh being pulled over and busted once we got to the city before barstow we took the box off so i was just out in the wind like uh wait you were covered by a box i'm confused yeah i made it to get out of la you're you were duct taped but covered on it by a bomb yeah i was duct taped to the truck i was duct taped to the truck but then they screwed uh like a coffin looking plywood structure all over me when when we were in colorado there's a point where you see in the in the opening sequence where you know we're in the snow and it was so cold that night that or that it's so cold that morning that we had to take steve down right away because he was shivering and turning blue and yeah loss of consciousness i remember you going into the bath just like oh but i feel like the amount i have to say the amount of suffering you went through for that bit i didn't really convey in the special that's why people should buy it and support yeah yeah right because it was just a bunch of cuts and when i saw it i was like oh he probably got down and went back up in colorado in colorado i had to we filmed it on two days there was the la to vegas and i was taped to it the entire time and then there was the the colorado day where it was up for shot in segments so did you ever what did you do when you had to pee i was wearing a diaper oh you just you just did you ever did you [ __ ] the diaper no [ __ ] no but i did plenty of peeing well it's crazy that you didn't [ __ ] the diaper because we put x-lax in your eggs that morning you didn't even mean it yeah he was too charged up he was too excited yeah i didn't [ __ ] care did you do anything to pass the time or were you just kind of excited to be on the car when the box was mounted on the inside of the box i had my [ __ ] ipad up here i had my phone it was just like a little office and i was getting [ __ ] done doing emails and [ __ ] yeah big time facetiming people showing them where they're at yeah dot com slash sale where do we get teddy fresh teddy fresh teddyfresh.com baby all right well everybody support they put a lot of money in that [ __ ] house and uh we need a little we need a little something to keep the house come on guys let's keep the roof up and put a bowling alley in there come subs yeah i'm trying to build on a bowling alley yeah i wonder you guys yeah it's it's really interesting man and uh and [ __ ] nate dude i love you ethan thank you for doing this with me love you stevo thank you guys very nice chatting with all you guys likewise and um appreciate you all very much keep up keep doing your thing and god bless you god bless you ethan man could that have been any juicier maybe but if it was someone might be going to jail dude i loved that love ethan and i love you for hanging out until the very end man the very end dude i feel like i should give you guys something special for hanging out to the very end i'll tell you about the mug shot glass all right i've said enough thank you for watching

Channel: Steve-O's Wild Ride! - Podcast

Views: 280,668

Keywords:

Id: H-eOxc4lRuY

Length: 63min 18sec (3798 seconds)

Published: Thu Dec 03 2020

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