Rob Dyrdek - Steve-O's Wild Ride! Ep #35

hey everybody and welcome to a very special wild ride with stevo what can i say we're on a roll big stars on the show and this episode we're giving you a little glimpse into what happens before the show starts yeah dude check it out yo what up yeah dude [ __ ] right on [ __ ] time like a bro so killer man hey i keep the schedule man i'm a professional hell yeah dude where are you at man are you where are you in like a rv that's right dude we [ __ ] we do it we do it in an rv oh yeah what color do we want to give you give me some red man oh my god i got you man messed up bandana man i'm uh concealing some there we go all right dude let's not waste anybody's time over here we'll dive right in you ready all right okay this is how we do it ladies and gentlemen rob durdick yeah dude thank you for having me dude thank you for joining us i don't know if you've ever met my co-host scott randolph how's it going and upfront good to meet you good to meet you up front in the rv we've got paul briskey hey rob how are you yo what's up paul what's going on i roll with hot dudes man what can i say i would expect nothing less hell yeah dude so dude thank you so much for doing this uh hey can i bring up a sub the subject of breaking your ankle real quick sure like i just want you to know that ken block tried to get me to like stand on a ladder and let him slide through and have me like like jump off and and i got there and i'm like i [ __ ] like i'm not [ __ ] breaking an ankle over this [ __ ] yeah and like i [ __ ] he was so bummed had the whole thing set up and i wouldn't do it yeah and then fast forward where you [ __ ] grab a board and are [ __ ] gonna boneless through a [ __ ] car like and it still it still blows my mind that you did so many clean clean ones and then got the wonky fall one that got it but i i i it reminds me of why i'm glad i also never did it for sure dude for people who maybe don't know what rob is talking about my idea was to uh stand on a wooden out house i was thinking [ __ ] full eight feet tall and i think initially it was just i was gonna be on the outhouse and uh and our boy danny wade drove a car crashing through it with me on the roof and it would just drop me to the ground i did it with just sitting on it at one point [ __ ] fell down i was like dude [ __ ] that i got this dude i'm gonna [ __ ] jump a skateboard off the boat while the car crashes through the port-a-potty did it a bunch of times we went through like three or four port-a-potties and then uh we were down to the last one and i was like [ __ ] i don't give a [ __ ] i'm gonna [ __ ] stick this landing i'm gonna and i wasn't even on the board but i thought i was and i just fought to [ __ ] stick the landing and all i did was just shatter my ankle oh man it's still hard for me to even just just any time you see that foot just l-shaped yes it's like it's the worst thing to see you know i think that like generally people have a pretty easy time looking at their own injuries but more difficult time looking at like really gruesome injuries of others or i might have that wrong but i'm saying that i'm skateboard injuries are tougher for me because it's like way more in like like where things could happen to me like something that that's in my line of fire that's more spooky to me to look at than something that's just kind of even though full scarred level bone breaks we don't put them on ridiculousness right like like even if you do shatter something you can't tell right like because it's like any time you see that snap it's just it's just a little a little bit too it loses it's fun right right you know for all the pro skateboarders and and uh action sports stars that we've had on here we've generally made a point to ask about their uh their their surgeries they're like have you have you just where like where are you is between tony hawk and danny way well look here's the thing about danny west he loves surgery okay danny way [ __ ] just goes under local anesthesia and talks through the [ __ ] surgery with the doctors you know what i mean like to him he's like oh i got injured again let's do surgery it's a [ __ ] entirely different experience you know i only i only had in my entire career and this is through 20 years of professional skateboarding and uh all the years of fantasy factory and doing all the crazy stunts the only thing i ever had surgery on was to remove a bone spur in my ankle like never only broke one arm and broke a couple fingers but never once had any significant injuries by the grace of god yeah in that entire you know 25-year run yeah you and tony hawk man that's great dude look man i still look tony will slam like every year year and a half in some crazy way you know and every like he you know he just did one recently where he like knocked himself out like trying some some trick on like the vertex like and as the as i get older and he gets older and i see these [ __ ] these once in a blue moon mega slams they they hurt even worse when i see him yeah i did i did this double wall ride with tony not long ago we pushed two ramps up against the wall with one landing ramp he had the bigger one so simultaneously we did the wall he wall ride over my wall ride that makes sense and uh [ __ ] dude he slammed so hard on that one dude i was like i killed tony maybe that's the one that i saw i was blown away that you were able to wall ride so easily what thanks because running up onto like running up full vertical wall it's still you know it's still real dude you know i pride myself oh [ __ ] i never hit the the the [ __ ] time out whatever dude i got this cool clock to time our [ __ ] you're just talking about it too i know yeah when tony slammed dude you know he was [ __ ] up when you're just tapping your foot on the ground his foot starts twitching he's not getting up dude is the worst um but yeah dude so you said 25 years i mean i i so you started when you're old sixteen turned pro when i was sixteen so again but i kind of blended that pro career into um like you know the tv side you know what i mean where i and i started selling so much more product and skating less but you know was had more and more skate [ __ ] because of the tv profile sure and and uh my very first sponsor was xyz clothing and i like one of your first sponsors was xyz skate supply which was the same thing right yeah that was before they tried that was when it was like tommy and danny's like side hustle skate shot yeah garage and i think like your era like i want to say that was pretty close to the face catching on fire yeah right like sure like right after that zone and you just connected with the tommy tommy's like almost like a jeff tremaine almost right you know like he's just he's the together smart guy but almost like the institutor too and yeah and like and i knew like that sort of world um is where it all started because even when i started coming out to california from ohio i would go and stay in carlsbad and that's really how i got to to know danny and those guys back then but danny was so much different back then you know what i mean like back then like you couldn't even talk to him you know what i mean like he would [ __ ] walk into the like man i remember i was already on dc for like like and had like two signature shoes and he had barely even started talking to me back then for as he evolved and had kids and became one of my really good friends like but back then then it was like super danny like megalomaniac crazy danny and that and that especially in the xyz era but weren't you there in 1997 when he first uh set the higher record like uh he jumped out of the helicopter every single one of them right so i got to go [ __ ] i went uh you know to hard rock to jump off the guitar i went to china to jump the great wall i was there for the very first high air i was i look we went [ __ ] we had a lunch in a cafeteria and he mentioned something about a helicopter and i said well i don't understand what you're saying though he's like no i'm not we're going to jump off the helicopter into the ramp and i'm like what the [ __ ] like yeah and then next thing you know lunch is over and [ __ ] everybody's like and he's [ __ ] hanging off the edge of the [ __ ] helicopter to jump in it's like i've always been mind blown because i feel like him him laird and travis pastrana all have this like weird malfunctioned where they don't fear doesn't they don't connect with fear they connect with execution so like they're not like they're only thinking about god how amazing would it be to jump off this helicopter versus like and and only thinking about execution where anytime i've ever done anything dangerous it's like all i'm thinking about is like [ __ ] what the [ __ ] am i doing why am i doing this [ __ ] all right let's just [ __ ] get it done right like oh yeah of course we've been talking about tommy who started xyz which was which was uh integral in our early careers and tommy says that back in the day when you were uh part of the xyz skate supply thing he says dude back then derdick was a daryl they're just drunk and smoking weed and [ __ ] and uh and then it wasn't until uh he you went to this uh dr pratt dr pratt who was a a hypnotist that hypnotist is something else man rob credits this person with making him a business assassin and i gotta tell you what and who i credit for making me a fitness assassin it's called whoop right this fitness tracker i wear on my right wrist it connects with this app which gives me helpful information like i'm working on 97 recovery right now what does that mean it means i better get on my bicycle and do some kind of serious workout even though i'm recovering from a couple injuries like two plates in my shoulder and this thing that happened to my hip look i'm a mess okay but my whoop bands telling me it's time to work out because i have strong recovery man and that's what this is all about dude this thing tells you when you sleep how much you sleep what kind of sleep you get how much your body recovers how much strain you should be taking on and then when you do take on strain man i go surfing i don't know how to put anything in the app it's like oh yeah you went surfing boom it logs my activity i get on my bicycle it knows you went cycling it tells me how my workout went keeps me motivated to keep going and that's why at the back end of my 40s i'm looking good feeling good and i want you to look better and feel better yourself so you're gonna go to woop.com use the promo code stevo you get 15 off at checkout once again for your woop membership you're going to get 15 off if you go to woop.com and use the promo code stevo yeah dude i would probably put it in you know i got so much success early right turned pro quickly you know got everything we're moved to cali dc happened all this stuff and but i also just partied so much right like not not like you know you know deep heavy uh stevo level days right but like you know i was i was burning away the career but what i ultimately burned away with that was like self-belief right like i i i really then ended up like questioning myself and like could i even still be pro and and do i even have what is my life going to be like what if i'm not a pro skateboarder anymore right which was hammered by ken block saying uh you know when i was 24 that like we think your best years are behind you and we're gonna give you one more uh uh two-year contract uh before you retire right so it was just like i just partied my way into [ __ ] being retired and i went to george pratt on this idea of he wrote this book hyper success and he was a hypnotist and this is back in the phone book days i was just looking through the [ __ ] phone book because there was no [ __ ] internet of like oh clinical psychologist like hypnotist right i'm like oh this is at la jolla scripps this is legit and and he the first test he did on me was like you don't believe you were meant your subconscious doesn't believe you are meant to be successful and then lo and behold we did a handful of sessions and and i never i've never taken a step backwards never again in my life right and maybe i was ready maybe i that was my moment in time like and i was ready to like find and regroup but i had since you know took all my friends there i take my wife there i just celebrated my fifth year uh wedding anniversary and did a full wedding in eohi he did the ceremony yeah i mean like that's you know all these years later i still look at him as this sort of you know at least integral piece of just you know being this this this conduit that took me to this entirely other level dude epic man do you keep going back to refresh with him like or you're still rocking off that initial you know i don't all all like you know i said um you know i saw him not that long glass i just want to like verify that my subconscious believes i'm going to be a billionaire uh and he's like you know does some like mad he's like stop you already know that anyway you know for me i also have done so much deep work on my subconscious and basically clearing out so much aspect that i live in this like super super sharp presence with like super clear long term goals so i ended up in sort of this like this state where i don't really question much and sort of attract all of the things that i need to perpetuate me towards those long-term goals so it worked where'd you get the sense enough to look for a hypnotist like when ken block told you you know you're going to retire like what made you go through the phone book and be like i think a hypnotist is what i need right now i don't that's a really [ __ ] very valid and straightforward normal question right like what the [ __ ] why and when you say it to me i'm like well god damn it what was the strategy i know i'm [ __ ] up i need someone to hypnotize me to not [ __ ] up you know i don't know he said some daryl [ __ ] i went through him i went to him the test to stop biting my nails and it worked for a week and then i haven't been able to stop biting my nails the last 20 years so i don't know what the answer is two different stories two different stories so going back to then you know you see you see dr pratt and uh then like your your what year was it you saw dr pratt you think well [ __ ] if i was 25 so that was 20 21 years ago right so or maybe 24 so 22 years ago so you know like late 90s right 97 98 took a huge right because then you know i had hip-hop labels and you know stay i was doing all types of businesses and all types of stuff and it also i've refocused on my state career only and then like you know when i told ken block in that meeting i said look in two years i will be a completely different person and at the end of that two years i was like top 10 in the world in every single contest like i grinded the 20 stair handrail for the mtv commercial like i had just like literally it rededicated my life to skateboarding and then like completely like re-engineered re re completely invigorated my career then i would only sign two-year deals right and i said because every two years i'm gonna be even bigger and better and that led to then robin big then only a two-year deal and then fantasy factory only a two-year deal like i i did all of that until i finally signed a 10-year deal and then they went out of business yeah yeah so now my like this is just i love that you say that because i'm replacing where you saw dr pratt in 1998 and then two years after that you said and then you had it together that's your 2000 year 2000 was uh when i worked in the circus but right before i worked in the circus i went out to uh [ __ ] tampa the tampa pro contest and i went out there on some harebrained idea i'm going to set myself on fire in the middle of the street course which i totally did and while i was there [ __ ] if that whole pro contest this is the most prestigious biggest profile skateboard contest put on by skaters in the world the biggest event of the year and rob durden you dominated that for the whole [ __ ] time they were just like first place qualifier [ __ ] just killing it all over the place man like you i've never seen anybody dominate a contest the way you dominated that tamper pro and i mean it's all anybody was talking about [ __ ] badass and look and and tampa's like you know you know it's this dirty schaefer and the homies and the shitty dirty [ __ ] it's [ __ ] saw the pros start throwing the [ __ ] skateboards and the product into the muddy moat to watch all the [ __ ] little kids wrestle in the mud to get the [ __ ] product it just never met like it always was what mattered the most and totally you know like even though it had the lowest prize money and like at least it was still like the [ __ ] thing that mattered the most because even even we shot a robin big episode and it was a battle of me and steve barra uh for five g's on who could do the building i hadn't entered a contest in you know probably six or seven years when we shot that right what was that over who could do what it was whoever placed it was a five thousand dollar bet of whoever placed higher okay and then uh in that episode and what i did is i watched the amateur contest i watched their runs over and over and i would go to the park and just try my run based off of what until my body would break down then i would go home i just did it i hadn't skated a contest in literally six or seven years and then just did that same run all the way through and got like sixth place it was like you know after not being at it for all those years and it's like it's like the highlight of my skateboard career you know what i mean just being able to like make the top 10 after all the years of not even skating why yeah please steve bear is a dangerous guy to play that game with because he's the dude who just never skated at all and then put down his board and kick flip 50 50 the round rail like he's an anomaly where it's like what the [ __ ] dude the dude just speaks too rarely yeah bear is epic man um so that's it i remember that so much being there in person at the tampa pro contest and i remember also you emerging with like this persona almost in skateboarding of i called you the puff daddy of skateboarding you know and like and to qualify that statement like you know skateboarders weren't were like hashers you know it was like oh we're gnarly we're thrashers you know there was there was no such thing that i was really aware of in skateboarding of like a skateboarder like flossing you know i mean sure tony hawk had in the end you know they showed his lexus and his nice house and stuff but that wasn't there wasn't like uh it just wasn't a vibe of skateboarding you were the first one to do like yo i'm posing with the on the cover with the [ __ ] luxury [ __ ] mercedes and the the crazy exotic animal and you know like like you were flossing and that was like that was almost your like niche on it and then you know the way that you describe rob and big came out of this whole thing i think there's a pretty important piece missing there which is the first dc video it came out in 2003 and you had this absolutely [ __ ] genius like sort of a gimmick for your part where you said dude [ __ ] skateboarding [ __ ] security getting getting nailed by foot trying to deal with security i'm so sick of dealing with security i got security to deal with security and that was that was how big came into the picture and it was such a [ __ ] genius thing it was such an excellent part that whole dc video was so magnificent and of course that served as the proof of concept for what would be the robin big show right like that i mean yeah did you basically just show them that as a in your pitch like here's what it is it was um you know first of all in the flossing thing just to just to make a note because it was boy you want to ruffle some [ __ ] feathers you start flossing and skateboarding right and it was like and now it's the norm now everyone it was like it set the stage for you know this young generation that like like you know they all are cars and watches and everything but that was like some f what the [ __ ] is going on here level [ __ ] and it peaked with the big brother [ __ ] cover of [ __ ] putting the bends on on the cover now of course i bought ken block's bands i bought you know i mean i still the feeling of driving that thing out of his house when i got was the first like mega nice car that i ever got i'm like oh i bought like his iced out rolex like it was like i got them to make iced out i went to the jeweler and made an iced out dc ring and was like we need to make these for everybody like this like flossy run uh that became sort of this en entire thing is this after pratt or what totally after prayer oh yeah because this was like part of like you're reinventing yourself yeah like you and to me i i i met this this this this kid who had a billboard on sunset who picked me up in a 600 uh um s-class benz that had a fax machine in it and i was like goddamn this [ __ ] guy this guy must be the the richest guy i've ever met like and he was just like like this 19 year old hustler right who like he just it it affected me in the way of this power of perception right where like you can create this persona uh that goes way beyond like who you are as a business person or athlete or so i thought in my as i as i developed that whole thing you know um it just got really over the top really fast especially as it related to like me and colin and and sort of like ev and kareem and everybody that really embraced like flossing to like a whole different there was so much pressure on me on the dc video everybody was so gnarly and i just knew that like [ __ ] man i just i'm never gonna be able to film a part to sit next to all these guys like they're all filming the [ __ ] gnarliest parts like you know i i like to say i've made the most money per trick landed in the history of skateboarding how many bail photos i've had and how the limited amount of [ __ ] footage i've actually generated but like i conceptually as i was like trying to think like oh my god it would be funny to come up with a skit and then when it was like just the idea of i'm gonna bring a security guard to deal with security guards just just connected so quickly and then even when we we we just went to like a security agency in san diego we're like we're just looking for like a really lovable like big cool they're like oh we got the perfect guy wow that's how you met big yeah it was like literally didn't weren't friends at all was like a straight like casted from a security agency in the day we met to shoot it it was just like instant like oh we you know we just instantly were in it and like already like improving and doing the most ridiculous stuff um that set the stage but it was really like look me and him would man i broke my arm one year and in that era before before tv and all that [ __ ] i mean because he rolled with big zeus and big bam bam right so he had like this trio of mega men and then we would roll together so we would roll to vegas and all put on suits and [ __ ] they would be like it would just be us three and everybody was like convinced i was like some sort of like super wealthy billionaire you know like you know when we were pitching the show i was telling them a story of how we went to vegas and there was a roy jones jr fight and i was like [ __ ] it like just let's just try to get in so i walked up with all three of them i said excuse me ma'am i don't have the ticket but i'm going to pass if you don't mind it's like oh go right ahead right you don't just have to take it from rob durdick that there are certain things you can do which will get you special treatment you can take it from me and my friends at manscapes that if you groom your balls and your body properly it's safe to say you might get special 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walk all the way down to like four seats from the [ __ ] ring i said man if you don't mind we're gonna sit right here she said oh go go right ahead and we just [ __ ] watched the roy jones junior fight all four of us yeah and chicks kept coming up to me like hey can i give him my number and it's like just just because it was like one little dude surrounded by these three giant guys how we sort of positioned and tried to to drive the show as like hey the um the odd couple you know even when i took the show to pitch it in it was like i took in the song people let me tell you about my best friend but they wouldn't buy that show right it was when mtv was stealing like we need scripts and you know and even jeff wasn't really connected to being able to ultimately write scripts in that type of production and they ended up buying the show rob deardex rules to success and rule number one was always surround yourself with good people that was the pilot and this was a big black was like the person you surround yourself with right i was so whack and we shot the pilot it was [ __ ] except for when i go off script and we were we were going the script and then we we started freestyling a little bit about where he said he could outrun me if we were in prison he could catch me i'm like you ain't [ __ ] catching me first of all and then it turned into you couldn't even [ __ ] like you couldn't beat me in a foot race and then it's like let's [ __ ] go right then it turned that freestyle moment became sort of the anchor of like okay we'll let these guys get off like stop forcing them to be in a script and let them go and then shane nickerson came over because he was a story editor from the the jessica simpson show and then he pieced it together and was like you need to just let these guys be themselves and then it circled all the way back to rob and big for the pilot you know so you didn't so you didn't have to make a pilot for the rob durdix rules of success you know we shot it and then midway through and all the pickups they reshaped it into robin big right and it was originally robin big black and the network wouldn't let it be big black and it was like a black woman that was running the network at the time and like you know we had to call her and she was like absolutely not and and in the beginning like when we would hear rob and big you know it you know would be like if if jackass what call what's called jackay yeah it's like i guess i guess right you know like the because we only knew it like he was big black he wasn't big right so it was like super strange for us in the beginning where it was like rather big sounds so weird and so that if if i'm right robin big came out was it 2007 maybe 2006. it was like right at the end of 2006 so right in 2007 right and so that's when your [ __ ] starts really popping off yeah well look you want to know what i also did is i saw what was happening to all of bam's products oh yeah right yeah so bands pro so i was like god damn it man so i did a deal with dc renegotiated for a higher royalty i restructured my uh board deal with alien workshop to be like give me five dollars a board and give me 2 000 a month instead of two dollars a board and uh five thousand a month like restructure with them started uh rogue status with travis barker uh did did position myself to have all of these sort of opportunities if it worked that then i would be able to capitalize on it based off of what i saw what was happening with ban and then boom it just exploded overnight you know i mean yeah bam set the the precedent right there when you've already got the revenue stream from the pro skateboarding and then you attach a rocket ship to it with the mainstream tv show then uh you're off to the races um and it's crazy that the industry standard for royalties to the pro skateboarders two bucks a board that's [ __ ] what does the board cost normally a board costs 17 well 17 to make to sell or whatever 35 is 30 now maybe like 40 50 i don't know it's been so long wow worst thing i ever did was buy a skateboard company oh yeah you know what look i bought that i spent four million when i bought that company and i bought a workshop yeah and i bought dna distribution it was such a nightmare of like just like the the skateboarding loves misery like nobody wants anything to like be bit like just insanity that i ended up giving the company back to the original founders and then having it i bought a bunker which i still own to this day in dayton ohio on a full military grade bunker on six acres of land and i let them put the company back into that and just was like all right i'm out like and that was like my last skate business before i sold street league last year was like the final final time final time of me as a capitalist and someone that [ __ ] loves creating venture and making money of trying to instill that spirit into skateboarding which it's not meant to be you know what i mean and from flossing [ __ ] in 2003 to [ __ ] start you know everything i did was how do we make skateboarding mega and it was literally not ever meant to be man so uh well i got a question you you have this entrepreneurial mind but it sounds like you were kind of thinking that way before the hypnotism right you were saying you had like a hip-hop label and different things you were doing that's pre-hypnotism oh yeah yeah i started i was raised by entrepreneur wolves right like all the all the people like you know the guys that started the alien workshop i've known since they were 13 since i was 13 jimmy george in dayton ohio he's one of the original founding partners he built all these these different companies i worked i skated for his skate shop and and saw him build all these companies when i moved to california i built my first company orion trucks with costing and guy and green that's still going strong right yeah like i look i was reading the book the orion prophecies back then it was about you know all these [ __ ] messaging coming from the [ __ ] orion prophecies and i hand drew the logo and me and kareem and um uh costing were the original partners in it with tracker which was also like a pretty big deal of like you know all the venture norcal guys were so pissed at me that i would do a company with tracker uh and and that was the first company that i had built from idea stage to market when i was 17 right wow and then i went on i was building company after company with that shoe money all types of stuff but i didn't i was i didn't understand business because i was someone that quit high school at 16 and didn't have a family or that understood like business i was just around entrepreneurs so i figured [ __ ] i'm gonna do this too you know right i think the answer to paul's question might be yes rob was starting a lot of businesses before the hypnotists but a number of the businesses were losing money right so it was good yeah what that's how you learned though i spent many years of businesses i don't think i really figured out how to be the the type of business assassin that i am today you know not even you know five six years ago you know i mean deep deep into my late 30s into my 40s you know right um so you go from from robin big then he got the fantasy factory and the fan what was what was the do you still have the fantasy factor is that no no no and you know for that that whole thing was ultimately i was so sick of [ __ ] shooting tv in my house yeah and was so [ __ ] sick of people coming to my house all the time you know and and and it being in that zone but what i what i realized is god i just made so much money from this platform and you know they wanted me to do a four season of robin big but at that point me and him were like beefing so hard uh you know mainly on this idea that we felt kind of bound to each other and lost our sort of identities right like and and neither of us wanted to do the show anymore but they had offered me at that time to give you context 125 000 an episode to either do uh another season of robin big or do my own show and i'm i was like [ __ ] i don't want to do my own show and but then i realized man quit being a [ __ ] [ __ ] man like you just go uh do another show so i wrote the concept of i called it fantasy life but then i then i realized like no i need to be like a get a building and become like willy wonka and i'm gonna call that [ __ ] the fantasy factory but i would only do it if they also gave me my integration rights so i could sell the platform um when i did it so then i was able to do deals with my chevy and microsoft and use the actual platform to sell the advertising on which really blew everything up to like an even crazier level wow let me take you back to the you said they offered 125 000 an episode how much of that is talent fee versus producer fee because says at that time 25 of it was producer right like because back then you know like producer was still for me at least in that standpoint before i built super jacket producer was more what they gave us as talent you know what i'm saying like where they would just because what did what did you get at the peak of wild boys oh my god we had the same from the whole [ __ ] time pontius and i each got 15 grand an episode right so it's like like think how nuts that was like and it was like damn [ __ ] it i'm gonna do and i was like [ __ ] it like i spent 750 g's to build out the fantasy factory and then midway through that season they were like this [ __ ] sucks we're not even gonna air this [ __ ] and i'm like god damn it what the [ __ ] like and what was the rent for the promise what's up what was the rent like 30 grand a month 30 35 grand a month just to like have that place you know what i mean and then i [ __ ] you know spent i built i it was [ __ ] balls to the wall no like i built the place completely out [ __ ] skate park full concrete [ __ ] skatepark in a building you know what i mean like uh super over the top but they it was only they tried to make it robin big with my cousin drama rather than integrating all the people that were in the business side of my business my manager and and and sort of my my lawyer and artists and everyone involved in my companies and when i went back and looked at some of the cuts the very first cuts where it integrated all of them like we re-pitched the show of like this is a group not just me and my cousin we gotta quit trying to make robin big and that's when it became um what it became but that's now now i'm doing [ __ ] stunts right because i was never a stunt guy i'm a business guy but i wrote a bowl in robin big and started to open up the juice a little bit right and then in that first episode uh tremaine i was making a joke about getting attacked by a shark and tremaine was like oh i got a place that'll do it in the bahamas and so next thing you know i'm [ __ ] in a chain suit in the [ __ ] 60 feet under [ __ ] water with a [ __ ] piece of tuna on my arm thinking like do i really want to [ __ ] lose function over my arm this isn't even funny yeah i feel like you got to be careful what you say around jeff tremaine is that true was that the blue it was kind of like the blue cove or the blue lagoon or whatever yeah yeah yeah yeah yeah what is that yeah yeah we went through them yeah it said it's so funny yeah it's sharks man sharks have been my thing and you're right they're not even [ __ ] funny hey but diving look even did you hey did you ever die with the great whites in guadalupe not guadalupe we did it in south africa south africa yeah and now did you did you jump on the back or was that ponies it was both of us we didn't jump on the back because if you jump on the shark that would have been like uh cruelty to animals so what we did was we jumped next to it we jumped we landed right in between the shark and the cage and then climbed the cage very quickly yeah so how many seasons did you do fantasy factory i did eight designs even in that zone like in and i did the final season and then i they i ended up doing this mega deal with ridiculousness and they're like the only reason only way we'll do it is if you do another season of fantasy factory so now i did the [ __ ] final final season you know what i'm saying i don't know i'm sure are you are you filming a jackass somehow are you even allowed to talk about it uh but i'm i'm not sure it feels that way to you now you might love this [ __ ] but that [ __ ] final season when i was [ __ ] doing stuff like it was like oh my god i'm here again like it was like on some like get the [ __ ] out of here and the final the final thing i did is i jumped uh a monster truck 43 uh 40 feet through an exploding rv at monster jam in anaheim and then uh got out and stood on top of that truck in front of all those [ __ ] people like my final scene ever and then that night my girlfriend at the time's dad was there and i asked him for her hand in marriage and then that was basically like the transition point of like all right i'm this this era is officially [ __ ] over i will never do a stunt again i'm ready to be a dad you know yeah right and that's why i feel so honored to have you on this [ __ ] podcast with us because really since then you've become a pretty elusive guy man right like you're not like uh really out you're not doing the interviews and out in the like right yeah i mean i stopped doing it all together you know what i mean like i do some business stuff here and there but you know and they forced me to do press um one time you know i had to do like a radio tour or something you know what i mean because look i you know for me you know blessing that i get to shoot so much ridiculousness and and what a what a instrumental part of like my business careers i was able to build and sell the production company connected to it you know i shoot you know 168 episodes a year i'm shooting 250 a year for the next two years before i double peace sign moonwalk out of here but you would have no idea right i heard this [ __ ] so much you know [ __ ] maybe he shoots 30 of a year maybe he's 40 who [ __ ] knows they just rerun them all the time so it's insane it's the biggest show on mtv and hands down by far right but you want to know but but why why we're able to make it so successful is since i owned the production i was able to negotiate the unit economics of the cost of the show with the head of the network to be able to make it super profitable for both of us to where i could get them to order 168 at a time instead of ordering 30 at a time right or eight at a time like wild boys eight right oh my god like they wanted me to do a business show and i [ __ ] like i when i think about shooting like like a season order of [ __ ] like 10 episodes i can't even [ __ ] it's like what am i doing i can't i don't want to [ __ ] bother doing it try to figure out another [ __ ] show that like nobody wants to see me doing a business show on [ __ ] mtv and i just bailed you know man it's epic now as i understand it because i remember having a business meeting with some [ __ ] guy that was like talking about facebook monitoring everybody who's in there with the social media oh we're gonna [ __ ] make you this amount of money with that yeah they're just all it just seems shady to me every [ __ ] time and i'm like you know i've i've worked so hard like having a genuine authentic [ __ ] line of communication with my fans that if i start [ __ ] farming it out to people who aren't me it's just gonna spoil everything you know like i just won't do it and i've turned down like i think insane amounts of money just like favoring my integrity for giving people what comes straight from me which i deemed to be quality [ __ ] that i made you know but i had one i had a meeting with one of these people and they were like oh dude you don't get it dude rob durdick he [ __ ] took his ridiculousness thing and then added in a new layer where anybody can try to submit their video to be on ridiculousness and what they do is they upload their video to rob durdik's [ __ ] little platform thing and in uploading the video they click right here like i gave rob durdick the rights to this video in order for it so that he's like this is a whole other like area of business that rob durdick has like aside from the show is that he just owns all this [ __ ] video content like is is that right that's correct behind hustling you because it's a business right like it's not a we have giant teams of people that are that are sourcing that and then going getting the rights like it's it's not as simple as like i'm sitting back [ __ ] right right right for sure and when you do that is it it's not like an exclusive thing right it's like i have the non-exclusive right or to the yeah yeah non-exclusive it's just really managing it it gives us a lot of leverage on what it is um and then we're just building this sort of deep library of content you know yeah but again like even that aspect that was you know when i i sold super jacket that included that and part of that deal is they bought street leg at the same time right so so really all those companies i built all those companies just to be sold and they all uh have since been acquired is it uh okay to ask what you sold street league for and before we before we even get there to let people know what it is this is like like the like the gold standard of skateboarding competition right you got the x games you got the dude tour and you got the sls skateboarding yeah and really the vision was like how do we make you know that was you know if tampa was the chorus then it was you know 25 000 first prize our our first prize was 150 grand and we were pouring concrete [ __ ] um skate plazas in arenas with lighting packages and [ __ ] jumbotrons you know trying to fill arenas to turn skateboarding into the nba yeah um and it never got the audience um of the scale of the crossover like a ufc got right where to me it was like just a matter of time before it it dips into that zone uh and never caught quite at that scale so we didn't really sell it for anything significant um compared to the production company right i just more or less roll them in but you know when it's all said and done it could be there's an earn out connected to it um but but hopefully it lands in like 150 million range at the very end you know what i mean something in that sort of zone uh is sort of the goal but every time i build a company i build every company with the intent of trying to sell it between uh 75 and 150 um and we've been able to do it five times right in the first first a few years of using this system of of creating it some some smaller some didn't work out some happened really fast but it's really just getting better and better at being able to do that is my life's mastery at this point [ __ ] hey dude can i get dr pratt's number what the [ __ ] hey we're gonna [ __ ] those nails aren't gonna be business and you're [ __ ] getting rich all right i love you we're trying our asses off over here man i think that you kind of uh you hit it on the head when you said you know talking about filming jackass like maybe you like that [ __ ] i'm like yeah yeah but i'm trying my ass off to like get to be to work smarter to you know build things like we just uh got our first warehouse you know to set up our own fulfillment center so that we can let the third party fulfillment center [ __ ] off and uh you know like if we can run smoothly with with just my merch operation then you know hallelujah because now we can start taking on other clients and really expand and get in this fulfillment game and i think that that represents like the first initiative that really takes away from just attention whoring you know because i've been a [ __ ] professional attention [ __ ] for my whole career and uh and and then to try to become a businessman in a way that's sort of savvy as this is yeah and look and and i'll tell you what it boils down to is the the life that you want to live it's the lifestyle right it's like you got to put a target on here's here's what it costs to live the life that i want to live and then how do i create a sustainable way to produce that income that gives me peace right um you know because it doesn't matter how much money i have i still keep my expenses within the range of the money i make from the buildings i've invested in right it's a tax-free cash-on-cash dividend like i don't even account for like tv business anything i look at my life through that and then i i build up a comfortable lifestyle through that passive income um as part of sort of a plan that's what i needed to kind of have that peace so i can still have all the energy to achieve these big things without ever risking the way that i live or compromising that more that peace that comes along with success if you will you know and i think if you once you land on on exactly what that is and then you hunt to find the fulfillment center that produces the support of that that anything else you want to do is gravy yeah then you'll find especially when it's not related to you having to [ __ ] right go hurt yourself right and that's what i love even so much about the uh the the buildings that i invest in is because it's it has nothing to do with anything that i do right so it's like it's totally separate right so it's like i could stop everything and i live this way for the rest of my life right like that sort of peace of mind that comes with it that has nothing to do with my talent or my time right yeah or or your your reputation or your you as a commodity in the entertainment industry you know you don't have to be depressed to promote it yeah look i mean look i stopped doing brand deals you know i that's like like when dc went out i never did another shoe deal i never did another energy drink deal i never what i was able to walk away from uh you know five six years ago was also like needing to be an endorser right so it's like now i don't [ __ ] gotta go to photos i literally live the most balanced extraordinary life of like where i do whatever i want and based off of what gives me energy right versus the idea of like damn i gotta go [ __ ] do a monster energy [ __ ] 7-eleven photo shoot i got a [ __ ] you know you know some [ __ ] i got to go to a [ __ ] zoomies for a [ __ ] signing i mean like that [ __ ] like was like you know and even in that era i got this crazy offer from airwalk right and uh this big uh licensing group owned air walk and it was like man i stood on the edge because it was so much money and then i was like god damn it rob like you're gonna like you've already cleaned yourself up of like doing like stuff that bastardizes skateboarding and you're gonna [ __ ] go right try to [ __ ] go make a business deal with air walk like you [ __ ] can't do it that was like the big turning point of where i i never did another personal endorsement deal again and now everything that i ever showcase is just all [ __ ] that i companies i started right that i just promote like things that i built rather than doing any type of endorsement work you know because that [ __ ] just wore me out yeah yeah dude [ __ ] man we're making progress dude because i just found so much of the last 10 years scott and i the [ __ ] on tour [ __ ] with the comedy clubs and it's like ah this grind of groundhog's day over and over constantly traveling to go do this thing you know and i love it at the same time it's [ __ ] it's a grind man it's not working smart but it's not just that it's like you got to wake up at 5 00 a.m for the press after we land at two and then you get to take a nap before we do shows yeah that night of 600 people yeah it's rough dude it's it's rough i launched when i launched street league right i'm not only did i finance and build this baby my dream to create the nba skateboarding but dc and monster under it in the beginning right so i would have to [ __ ] go into the towns where we would have the um where the event was seattle las vegas forever i have to spend 10 days there doing like every single news station every single radio show go to every single skate shop every single [ __ ] zoomies every [ __ ] 7-eleven you [ __ ] like yeah so i i that like was like like i mean that twist so i feel you on that it's way different than just showing up and performing where it's just like the chaos yeah people don't know the behind the scenes i mean meanwhile you just made three million while you did this podcast and we're over here yeah yeah you know just grinding we're still grinding there we're just no wonder he's my [ __ ] dude oh my god dude what [ __ ] like is there anything that you're even trying to promote like can we can we uh yeah yeah do you have any more world records coming up or what not look those are all done you know what i mean i you know i tried when i got all those like 25 records in a day all i wanted was a record for the most records in a day because i'm like [ __ ] nobody's going to beat that right and they wouldn't give me that um but no those are just i hold on to those near and dear to my heart um and then you know really you know i launched a a comfort footwear brand this week with john buscemi called lusso cloud i have a nootropic superfood that i launched with their footwear we're trying to get footwear going with uh customized slip-ons vans won't do it we got like uh we got a built from scratch company that's super cheap but we we want like a reputable like [ __ ] this this company makes it like uh can you can we get in the business of customized slip-ons i don't believe this company would make sense for that i think they're uh yeah i'm not i'm not saying there's not a an opportunity there but to us let me tell you how i look at it differently right is i looked at uggs i looked at birkenstocks and i looked at crocs together they are three billion dollars in revenue and the idea ultimately is is there an opportunity to take market share by creating a modern cooler version of that and john buscemi who's like a giant footwear designer and cultural like streetwear icon like had the vision for what it could be to create that then we went out and built it from scratch right with the intent of driving it to you know 50 million in revenue and try to sell it for a couple hundred million right like that's the that's the the the way of kind of of looking at it versus like how do you make the slip-on that becomes like how do you design it in a way that's unique to you and your only version that's sold through your merch and your zone so you can go out and get it outsourced for six dollars and then you can sell it for 25 and and get people to wear it all the time because you made it a little bit different than what the market's offering you know what i mean what's your unique value proposition steve-o well dude it's uh the the shoes we've got this image of me [ __ ] duct taped to a wall so i'm actually duct taped to the shoe okay okay okay it looks dope as [ __ ] you want to invest in this company it's like for some reason my mind flashed to him getting kicked in the bare balls by knoxville and then it just i just pictured like him getting kicked in the bare balls with himself taped to his shoe it's like immediately just went like flash through my mind and i'm still scarred i'm still scarred by the showing me your bucket list of skydive beats okay i'm still scarred right in the center oh you gotta check it out dude thank god i did that on tv i i wanted to ask you uh i i've had the honor of being on ridiculousness two separate times uh who's been on it the most times has anybody been on three games probably probably like hi brendan schaub's probably been on the most um you know as far as like deep deep deep like multiple multiple but some people been on two or three times but nobody like like deeply significant so i'm due for a return mm-hmm yeah i feel like we should just have you on like every you know whatever you want it's always whenever you're in the neighborhood hey how many submissions do you get a day on the on your website for the videos well that's what i'm saying we don't take submissions right so like we can't like so the there's a team of people that just basically follows everything happening on the internet and then sources to who posted it then goes and gets the source footage right because there's there's the what i was saying about that and i'll tell you what i i you know when it comes to that weird [ __ ] internet facebook hustle [ __ ] yeah everybody's making all the money you do it shaq's making 500 grand a month right whatever the [ __ ] yeah like i've never i never did one never they i always felt the same way that it's just like god it's just like you're you're it's and it only seems to last like a year you know what i mean six months whatever it is like and but that's what i was only saying there's only a half truth in that where we don't take the submission right it sounds like you invite people into invitation only we you're invited no we gotta go find them they they post it anywhere we [ __ ] gotta like get all the way to this you invite them to upload to your little platform and click i give you the rights and oh no oh no i don't know we send you an email and you send us the footage you know what i'm saying we send you a contract you send us the footage so we have the raw raw footage all right that's cool man how's the uh this pig out this um vegan pork rinds business yeah so so uh pig out's one of our shining stars of our portfolio uh just closed a round of um 9 million raised at nearly 100 million valuation um you know the beauty of of uh this particular build was it's just 25 year uh one of the chefs from the impossible burger and like that guy capitalist right yeah and and they just make incredible tasting snacks that happen to be plant-based right and and it's really that idea of like they're innovating in plant-based and when they brought it to me originally um you know because almost everything i do is from the idea stage it you know their concept was fresh soul you know and i was like man [ __ ] that like you guys are so innovative like you're making you're you're you invented a pigless bacon chip you have a piglet pork rind like it needs to be more aggressive like everything in this space is all soft it's hampton creek and everything's all soft and and i was like need to call it like vegeta you know and then then he came and hit me he's like what do you think about pig out and i was like oh [ __ ] i don't that's so [ __ ] aggressive uh and then i'm like damn and then it's like okay and then we could be outstanding foods and it could be pig out then chicken out then stakeout uh and all those things and and then um you know that launch it was difficult to launch with the piglets bacon chip because it was just a one-of-one never been done before and then when we pivoted into the piglets pork rind uh it exploded right and then we just launched takeout which is like a puff that has all the nutrients of an entire meal and like a basically a delicious snack that's like literally eating a balanced meal and a snack again later goodbye like it's super innovative amazing tasting and hopefully you know that that one will get who knows at what level that gets acquired at but or we potentially might go public with that one which is you know a whole different ball game that movie ted where they like try to sneak into tom brady's room to get his super sperm like i felt like they should have been sneaking into your room to get your super sperm down man what the [ __ ] you on bucket list let me say it again that i i understand that that uh you've kind of just [ __ ] done away with being the face of [ __ ] you know like sure you show up and record ridiculousness but other than that i get the sense that you're a very elusive private guy and uh man it just means the [ __ ] world to me that we got to do this with you man it's like i even think of it like what does durdik get out of this he's not really permanent it's just like we got to hang he's going to send us a bill later i just made 200 grand these layers are going to get it out of us but look i for me i just love i know in this format it just gives me a chance to you know we know each other but not we've never had a conversation uh and i i i know how much i'd enjoy just a great conversation uh and that's ultimately what what i get out of it you know what i'm saying just a chance to connect with you after knowing you for so many years i think that's fair to say man like we've always been orbiting around each other we've definitely had a a history together but yeah this is our first time just like sitting to bro down for an hour and i [ __ ] really appreciate it brother yeah and if there's anything else we can draw like your instagram your [ __ ] facebook like just [ __ ] everybody hop on the dirty train if you're not already on it because if you're not you're blowing it yeah eat that pig out [ __ ] i bought a bag of pig out at whole foods walked out of there just [ __ ] scarfing it down i was like go dirty [ __ ] yes tasty tasty i'm on board addictively delicious as we like to say yeah so yeah man we'll let you get back to your day and and uh congrats on your family the [ __ ] just being a family guy like living the life dude [ __ ] just setting it up dude like you're inspiring dude and and uh yeah i'm way behind dude but i'm [ __ ] hustling to catch up yeah we gotta go yeah let's go get hypnotized hey go to pratt but build a plan to get there you know what i mean start at the end what do i want it to look like in the end then map all those steps out and go get there you know what i mean yeah before you start win sound bite we're gonna take that right there i [ __ ] love it man hey congrats on everything dude and thank you for this all right be good yeah later dude aside from the fact that talking to rob durdick makes me feel really unsuccessful that was great huh and man i love you guys who stick around to the very end you know it you know i love you and you want to talk about a stocking stuffer dude we got our hot sauce on amazon and you know this this close to the holidays that like you better be ordering amazon prime i mean i don't know i'm sure everyone else gets it there but amazon prime come on get yourself a bottle of stevo's hot sauce for your butthole at amazon yeah dude it would mean a lot to us because we're trying to like show amazon that we're the real deal so help us out and i love you thank you so much

Channel: Steve-O's Wild Ride! - Podcast

Views: 1,272,192

Keywords:

Id: XJfSLyKbSOs

Length: 68min 49sec (4129 seconds)

Published: Thu Dec 10 2020

Reddit Comments

[u/njpunkmusic]

I hope Steveo asks him why his dumbass Rediculous show is on 22 hours a day. Its absolutely insane. Everything you turn the channel on its that show. Do people actually enjoy it that much? I've never even watched a full episode. I'd rather reruns of Jackass, Viva La Vam, Unholy, Wild Boys, past Challenge and Real World series. Fuck give me something. Even pimp my ride.

[u/Hueybluebelt]

That was a great interview. Robby diesel really has his hands in everything.