Inspirational Sales Video Must Watch by Grant Cardone

joining us right now is the star of turnaround King international sales expert girls and wait we're done that's for grant cardone grant cardone is an entrepreneur and author I sell juicers I don't want to save my way to wealth I don't want to contract in order to become bigger I want to expand and spin you'd have to decide hey I'm gonna turn this around and quit making excuses quit being distracted this management is about to lose everything their last hope this man grant cardone expert money maker business school but can he save this business it appears to me that they're not sold on their own products and keep a family from falling apart turnaround king premieres Sunday June 19th starting at 9:00 on National Geographic go back and restore that childlike quality you have to really get what you want you know I should get what out you should get what you want people should have what they want there's no shortage of money there's no shortage of love there's no shortage of the things people want and so if you can sell and persuade if you can first to sell yourself in a video there's not a short maybe I could have what I want now I have to so thank you for spending the next few minutes with me how's everybody doing good so what I want to talk to you today about is like how do you get to that next level my whole life whether I was doing well or doing very poorly which I have I've always wanted to know how do I get to that next place okay how do I get myself individually is an individual to that next place how do I get my business to the next place how do I get other people to the next place so when Alex says that he stole my guy it's true he did and I admire him for being a predator today what I want to talk to you about is how to dominate not compete the truth is the fact that Alex could take one of my guys doesn't make him a bad guy it makes my system weak I shouldn't resent him because he grabs somebody out of my organization who Rauf for him would you agree shame on me for having not having the holes of the Lynx tight enough of my organization that this guy wouldn't leave me it's not his fault it's not Alex well it's my fault so look in my life I mean what I'm going to give you for the next 50 or 60 minutes look if you want to get rich you want to be really successful when I say rich I'm not talking about money I'm talking about a rich life freedom time with family choices get to do what you want you get to move where you want go where you want do what you want I've lived in Los Angeles California for ten years I was in La Jolla California for twelve years before that I left Texas zero percent state income tax to move to California was willing to pay the 10.3 I was found with the 10.3 now they want to take it to 13 and I told Jerry Brown if you raise it to 13 I'm leaving I'm gonna pick up my family i'ma pick up my business why because I'm free I'm free I get to roll baby I get to do what I want go where I want that's why I'm doing business for myself I'm not trapped I'm not a slave you're not going to handcuff me so I'm gonna go where it's friendly where people are supportive where it's good for me and my business in my family and the people that work with me and where it's good for me and I would expect it that's why you got is for yourself right look if you want to be in business for yourself and free you must learn to dominate you cannot compete okay how many were trained this competition is a healthy thing that message was not being delivered to entrepreneurs that message was being delivered to consumers there was somebody saying look the more more oil companies we have the better because it's good for the customer right the more technology companies we have is not just Microsoft the better for the customer and intermittent inventions and you know improvements and products comes from competition but if you're the one playing the game you want to dominate the field would you agree let's say I'm playing a football game or a basketball game or a baseball game I want to be on offense the whole time right if I owned banks I'd want to own every bank I'd want the New World Order I'd want to dominate planet Earth okay how many of your room have an iphone how many in the room have a phone that looks like let me see where's money I never let go of my phone ever you know why because this phone is a prospecting tool this prompt own is a way for me to stay in communication with millions of people this is not a phone anymore right when Steve Jobs got into the business of printing phones do you know what his company told him Stevie don't do it do not do it stay with your iPods bro leave the phone alone okay he's like I'm gonna make a phone so sexy y'all know this story I'm gonna make a phone so sexy though people will want to lick the buttons off the phone how many of you have an Apple product an iPhone how many of you have licked your phone okay most of you in a room bought that phone in the last five years you bought it through the single worst contraction in the history of the United States and you spent 500 bucks on it plus the hundred and a quarter you spend every month right you got about two thousand dollars wrapped up in a phone and you haven't even considered what you paid for that phone and you don't use it you don't use it properly and if you don't have a piece of technology like this it's impossible for you to dominate impossible if you this is called a smartphone if you don't have a smartphone what kind of phone do you have that would be a dumb phone right Debbie I got a dumb phone I got one of the old blackberries all I can do is email with it do you want it you want this thing to do everything you want this thing I want to be everywhere all at the same time that's freedom okay so look I want to talk to you about domination not competition and I don't want to talk about you dominating other people physically I want to talk about dominating space by using things like Twitter and Facebook and LinkedIn and Google+ and blogging and becoming an expert in your field to where when somebody thinks about your business your picture comes up if that's not happening you are going to blame the marketplace the marketplace will will deliver pain to the people that compete why because they're all competing and then there's this one guy way out in the lead he doesn't compete right that's where you want to be that's how you have to think now okay you're in a new economy how many believe this this economy the one you're in right now is extremely fragile filled with tremendous amounts of uncertainty how many agree with that okay how many agree also come 2013 when this election gets handled whether it's mitt or whether it's mr. Barack Obama whoever it is okay how many believe they got their hands full we haven't even solved the debt problem yet okay you think this thing couldn't roll over again I'm here to tell you it can and you know who's gonna who's going to feel the pain the people that compete who will cherish that moment but the people that dominate space why because people that dominate like contractions people that are extremely well versed well trained you know if I'm training for a ball game right I'm the best trained team I like a muddy field I like it wet I like there I like ice on the field would you agree because mother my competition is not as well-trained I want to dominate space I actually look for opportunities of contraction trust me folks in your life you're going to see another contraction more severe severe than the one you saw in 2007 more severe is that scare you scares me it scares me enough to say hey buddy you got a better get busy I was 51 years old when Lehman's collapsed okay let me see is that right knows 49 years old when Lehman's collapse I had never written a book in my life it was on Thursday afternoon Lehman's it had been made clear that Bear Stearns and Lehman s were done okay on that day I'm sorry I started writing a book by Sunday I was finished with this book I wrote the chapters between Thursday and Saturday okay on Sunday I started writing the book in three hours it was finished this book is about on that day I wrote all people on planet Earth became salespeople when Lehman's collapsed because money wasn't available anymore who did well how many people just got wiped out of real estate The Pretenders did write the guy that was at Pizza Hut and now I got in the mortgage business he can't make 700 grand any more Kenny truth is he never deserved the 700 C the marketplace will always discipline people that aren't prepared success loves preparation it loves it it admires it it just flows money back to it success loves preparation and the marketplace will discipline those that are just stuck in the pack so today I'm not going to talk to you about dominating your market or even dominating your competition but I want to start thinking about how are you dominating yourself like what do you think the number one thing that most of us have our attention on every day and one of the things that one of the things that makes these conferences so beautiful is you get pulled out of some of that noise out there would you agree who do you think your number one competition number one problem in real estate today is yourself okay who else who else could it be so again absolutely the people around you anytime I have production stall in any of my companies the first thing I look at I don't look for talent I look to get rid of people first thing I do every time who can I get rid of I'm looking for somebody to freaking kill I need to get rid of somebody you know why because I push with so much force into my universe into my business is whether it's buying real estate apartments whether it's it's pushing rents up whether it's doing my seminar business my book business I pushed so hard that if I'm not getting results all the time somebody has to be pushing back somebody in my organization actually has to have the intention conscious or unconscious to hold me up the first thing I'm gonna do is start get rid of people okay who is it who is it I'm looking for the I'm looking for the the cancer in my organization you know you talk about people dying from disease look people die from negativity every day they just got to wait 80 years to make it official how many of you know negative people how many the room have been negative before you have been negative you know why because the number one dominating force on planet Earth is the media it's the media the media 800 TV channel spew negativity on to the American public in every other country on planet Earth they they just puke it on you oh but I watch Fox good they puke it Fox and they do it MSNBC it's just you're in agreement with the puke I got some conservative puke I got some liberal puke right and you got Stossel in the middle he's like okay I'm I'm just a independent puker the puke is puke would you agree just because you got used to it all I liked O'Reilly puke I liked Hannity's puke I use every one of the news channels if you'll see me on TV doing news one day okay i don't i don't watch news i make news see the shift you see the slight shift don't watch the news decide when you leave here today to make the news right you don't read the newspaper you write newspaper articles you don't read books ya read them but learn to write them and you know that you don't need to take for it you don't need to spend a lifetime right in the book this was three hours okay we still 40,000 copies that is one book and it was self-published has never ever ever been in a bookstore a guy writes me says then you got misspelled words all in that book I'm like yeah yeah what so what where are they 123 128 134 165 120 I'm not yeah yeah and bad grammar too I'm like yeah what's your point dude I don't what's your point man why you keep telling me that he's right cuz man you got misspelled worked in a book it's a best-seller okay so we did a best-written okay you know what I'm not now just work just so any nobody under you to think that that's a cuss word the word look it up in the dictionary means a complainer a wine or an excuse maker I wear a little ban on my pin here on my wrist here it's a little black band and it says champions dominate and on the other side don't be a little yeah that's right because I don't need it I need to get rid of the whiners the excuse makers oh my god is the market it's the market oh my god the prices hello inventory okay now much go there's too much inventory now too little inventory you human beings have so many excuses it's unbelievable you know why because you watch the news too much because you've agreed to receive news not make news so when Lehman's collapsed I watched twenty five years of hard work either either dissipate and I've done everything right everything okay conservative never used high leverage I put sometimes I'll put 40 percent or 50 percent down on the deal everything cash flows from day one I didn't do any of the stuff all the problem makers did all the over leverage the Dedinje all the builders that have never been disclosed it really created this problem it wasn't the banks it was the builders bringing product to the banks born 115 percent building product that couldn't be sold yet making up actual buyers for the product okay I didn't do anything wrong yet was I caught up in it all my assets gets frozen I got a bank that I owe 42 million dollars to the bank goes under new bank comes in they don't know me they're like hey let's go right because my loans maturing values had gone down and I'm sitting with my wife's aunt oh my god I got four businesses and they're all on stall engines died what does this mean grant my wife's an actress okay what does this mean I said baby this is the biggest opportunity of our lifetime it's the biggest it's the monster okay now here's the problem with it you're going to 40% lip then you've seen me before okay you're not going to see me much because I'm going to go out into the marketplace right now and I am gonna literally cover up this is my moment to expand into the marketplace while everybody was doing what was everybody doing for three years all of them retracted okay this is my moment to cook to dominate not compete so that's really what I want to tell you about today I want you to walk out thinking man how do i dominate not other people how do I start dominating my own self my own time if you know what day it is you're not busy enough okay oh man I can't wait till Friday do not only what what there isn't right now you should know it's Monday you should be busy you should be but grant sunday is the Lord's Day it's the day we take off you need to reread that whole deal God created the universes in six days and took a break okay everybody's stuck on the Sunday okay you forgot about the party did before that I know people taking Saturdays and Sundays up and they didn't create anything all week true or not true look I hear about the unemployment numbers every day I said I sure wish they talked about all the people that are employed that don't deserve a job because there's millions of those still in the marketplace and the next time we get another contraction those people are going to get fit delivered pain that's what the marketplace does man it basically disciplines anybody that refuses to discipline themselves it is the correction so look here's the deal I might be wrong in what I say okay I might be wrong in the things I do in my life and the business that I started my families told me not to start every business that I've been involved in every one of them every one of them was a risk everyone on my hand to take a chance I remember my mom used to tell me I wouldn't do that if I were you I wouldn't do that if I were you I wouldn't do that if I were you I'm like mommy you wouldn't do anything well you wouldn't do anything except be the mother a great mother to five children my mother was an entrepreneur she didn't have my dreams just because she's my mom doesn't mean she dreams like me would you agree okay my mom was wrong about everything she told me not to do love my mom to death okay unbelievable friend of mine she was wrong I needed to do those things okay Steve Jobs needed to build this phone would you agree did he help a lot of people did he make some money while he was doing it 119 billion dollars in five years in the bank cash I'm not talking out probably I'm talking about in the end done in the bank sitting there okay brings a great product to the marketplace domination or competition total domination coca-cola competition or domination total domination okay Exxon total domination you see what I'm saying you want to be in a dominating point okay so what we got to do is we got to get you thinking we got to get you thinking like the dominators think how do they act how does Warren Buffett act what does Warren Buffett do with his time all the time those are the people I study today I don't study the people that I went to school with the teachers I went to school with I don't even study my own family members okay I'm looking for people that are way up here that I could say hey what are they doing cuz they're doing it right my dad dad we was 52 years old my dad worked his whole life to provide for five kids and his wife and he did his job and then he died that's not the program I want to get on is that the program you want to be on my dad died his drink he bought his dream house nine months before he died he leads to ten-year-old boys one of me I'm a twin two ten-year-old boys never got to enjoy us I never got to enjoy him why cuz he works so hard with no concept of freedom he was he had a good job he made some money but he is basically imprisoned in his thinking that work is hard it is it's difficult to compete would you agree Real Estate's difficult how many agree is difficult and when he gets good what happens everybody comes into it right and then you're like what's this guy doing it okay what's this guy doing right now so I look to surround myself with people that can dominate people that are certain okay people that know what they're doing people that are in control so when I say I'll be uncertain I might be wrong I might be wrong about it would you agree like I'm leaving California I might be wrong but I'm certain in my wrongness somebody said how do you know how do you know you're gonna like Miami look I'm going I've already made a decision I'm going to Miami I'm moving to Miami like Miami once you go try it out no need to try it out I'm committed of course I need a realtor okay no offense but it's a dumb question why would you ask me do I need a realtor do you think I don't need a realtor no I got the Internet I mean really really see those are the things you're asking out of an old economy you got to change some of your kids you got to think different Austin Texas I don't own anything in Austin one year ago last October I'm in in exchange out of California I find a piece of property on the internet it's called nominally no apartments in Round Rock Texas anybody know that property property's been on the market for ten months it's 242 units it cash flows right now it's great property ten years old I call this guy the king of Austin commercial real estate Charles Grant Cardone from Los Angeles California I want to buy Round Rock yeah sure this guy's the king he's a legend okay but you see all legends have this cycle where they legend and then they lose interest and they keep coasting as legends and then what happens the they're not running the game anymore they're not they don't want to dominate they're resting on yesterday's laurels they're not reading anymore they're not studying anymore they're not coming to conferences anymore right they're not in the game anymore they're not preparing anymore I'm listening to the phone call okay because I think everything I think is in terms of domination everything every phone call them on every email I'm looking all the time for that moment where I can seize an opportunity like like like Alex did was stealing some of my people okay okay a true American he is I like that about you Dave okay see that's a guy I can trust that's the kind of guy I'd want to be in partnership with not somebody I wouldn't trust why cuz he's aggressive dude he's the winner that's why you came I don't I don't want to be around people hey you rest in you've been working so hard my god man when you gonna take a vacation I mean get a little break you know my assistant said you need to get some rest I'm gonna get to hotel when you read I into Orlando tonight I'm gonna get your tail I'm like hey man I don't need a hotel I asked you for a hotel don't be still hey you don't know if I'm tired or not you're tired you go get some rest I'm fine how many of you knot it you never if you ever seen anybody die from work I want to see your hand you ever seen that happen ain't gonna happen to you people are dying every day they don't get burnout you don't get burnout you lose your purpose you lose your purpose you lose your meaning when I'm tired I look at my purpose what's my purpose okay what's my purpose oh my games not big enough my games not big enough my games not big enough I'm not interested anymore right so here I am limits collapse it folds up I got real estate tied up okay I start blowing these books out every six months I'm writing a book and then I start spending back in the marketplace with real estate I started looking for opportunities in real estate I call this Charles two-car got up I'm like hey that 242 units in Round Rock I wanna buy this what he tells me I've never sold anything to anybody in California I said we'll do we're gonna go in we're gonna go ahead and break that up for you okay you're not going to be able to say that you guys are too difficult to work with I'm like dude I'm the easiest clothes you will ever get in your life what am i doing right now he's like look the seller wants full price product products been on the market place for ten months I don't tell Charles that's been on the market for ten I don't tell Charles it's over Bryce this is what I tell Charles I'm gonna buy it I'm gonna close in 30 days I'm going there tomorrow I'll be there tomorrow I'm gonna plane tomorrow would you at least drive over there and meet me okay it's 2,000 miles for me and it's probably 18 miles for you I'm gonna pay full price for our Charlie okay it's gonna be the easiest deal you ever did in your whole freakin life okay I guarantee I'll get a loan or I'll pay cash for it which you would you meet me tomorrow please what am i doing right now huh I'm selling him I'm not this ain't begging this is begging Charles please please Jose please Joe Charlie Charlie Charlie please please Charles I'm selling Charlie right now what a buyer has to sell to get a loan I gotta sell the bank you guys aren't in real estate you're businesspeople and every business person has to sell you show me one business that doesn't have to sell the day Steve Jobs died they called him everything inventor genius world changer being the universe they called him all these things not one tweet and there was hundreds of thousands of tweets not one tweet said Steve Jobs master sales person but that's what he was why cuz in America we have this disdain for selling we have a hate a dislike you don't even put it on your business cards do you oh I can't put that on there now now I'll call myself anything but a salesperson right you tell me somebody that's not a salesperson what do you think what happened if you go to India you go to Mexico or you go to China and I walk in a room and say I am a master salesperson I know everything about a sale I know as much about selling as a neurosurgeon knows about the brain I know when somebody says budget it's over our budget I actually know that that means they'll go over their budget you don't know that you don't know that you don't understand what somebody says they have a budget if you really break that down you'd understand that they're actually saying above from everybody except you and that's why I put a budget in place I'm trying to control my urge to purchase so when somebody says to me but it's more money than we planned on oh I'm with you sound right there it won't be the first time all right you're right let's do it the products too much money do you hear that objection you knew that before you called me and you still made the phone call let's go see you today okay I'm selling a piece of real estate in and I'll come back to the Round Rock story my house is being sold in Hollywood every realtor in town told me it was too much money every ruler is too much money they said I was an idiot they said I was stupid they said he's insane okay the person that's going to buy my house is going to be a billionaire it doesn't matter a million dollars here a million dollars there it doesn't matter right does he overpay for everything I got this more thirty nine billion dollars does he overpay for stuff huh what do you think every day so why shouldn't he overpay for my house what's the difference man come on bro it's just money let's roll but but selling my real estate in Hollywood doing the doing during a tough market I have to keep the realtor sold you got to stay certain how do you know it's overpriced Alex was showing you numbers today you were wrong but for the last 30 years right Miami you can't buy anything in Miami they said they had ten years of condo stock in Miami dude they got two months a condo stuff stock or less okay if you look at the prices in Miami they are straight up and vertical it's the hottest real estate market in the country you got people from Argentina Brazil coming in you got people from Russia and Europe and France saying this is cheap this is steel see people in the neighborhood never changed the market you know why because they're looking in the rearview mirror how many of you drive a car next time you get in your car I want you to pay attention to the windshield okay it's that big the rearview mirror is about that big I could take my rearview mirrors amp jerk I'm out of my car because I have all my attention up in front of me the other thing is I go extremely fast so I don't have people on the side of me oh I'd rather the ticket I want to get there quick I value my time do you right so this choice of car guys like oh my god you you're gonna come out here you really a bar have you looked over step did I'll pay the full price I'll do the deal and what I realized was Charles Sekar was the wrong broker to list this property he was doing this to everybody he wasn't doing it just to me okay I bought the property paid full price closed on a Thursday put it back on the market to fall on Thursday for eighteen point six million dollars closed in three months for eighteen point three and I paid 16 this happened six months ago in Austin Texas tough tough market to buy a product in would you agree multifamily product be quality lot of institutions could look at that kind of product it's big enough okay look you got to get in the game to dominate the game you got to look for every opportunity how many believe you're missing opportunities right now they're coming past you they're there there you got it you got to get in the game you can't be in a newspaper you can't be on TV you can't be watching Anderson Cooper and his little tight t-shirt and he comes out and thinks it's big news I'm like dude everybody new come on bro okay biggest problems biggest problems okay number one biggest problem is uncertainty it's not competition it's not the banks it's not leverage it's not competition it is uncertainty you're uncertain if you're uncertain I'm uncertain would you agree you get uncertain I don't know if I should do it or not number two obscurity I don't know who you are if you don't know who I am and that's what I told Alex I said let's do the video I think we did the video did we yeah we did the video okay people have to know who they're doing business with if I'm obscure and you don't know me okay you're Lehman's collapse nobody knows me so I write a book I write this book come out with it six months later write a book on closing a deal okay we publish that book we talk about it this book comes out if you're not first you're last I'm talking about it this is in one year three books okay if you're not first you're last is a book about how to literally get people to not forget you okay that becomes a New York Times bestseller and then I come out with a 10x rule this out sells every other business book in in airports now why am i right in books there's no money in books folks why would I write four books the average American reads one book a year why would I write books so again notoriety I'm trying I'm trying to cover up space these are losers I lose money selling books okay Oh that'd be great yeah this is chaired by the way give Jarrod a big hand okay Jarrod help me win some money last night playing blackjack we dominated okay these people dominate what look around this look around this place can we get you something to drink uh can I get you cigarettes why are they doing that they know what you're leaving a table can they get you insurance hmm I got some insurance for that 16 dude look if they offer it to you in this town don't take it why am I doing this because I want readers to know me the average American reads one book a year the top CEOs in America read book on five books a month 60 plus books a year okay you want to be in the game read I buy books I'm not I don't care about the 30 bucks the book costs you know what I'm looking for I'm looking for $1,000,000 every book open I'm looking for a million bucks okay I quit looking for $10 I did that when I was a kid I'm looking for millions now I'm looking for a million dollars how many believe this is much work to work for $10 as it is for a million it's the same amount of work man same amount of rejection same amount up hill it's the same amount of okay so you just changed the target okay if you were homeless and I was going to coach you out of homeless the first thing I would tell you is not to change your clothes not change your location just change your ask the ask do I know can you give me a hundred how about a hundred man just a hundred man how many believe he'd be better off at the end of the day if he was asking for 100 rather than a quarter just to change the amount you asking for do you see what I'm saying you know when I go into an organization I want to do the easy stuff not the hard stuff I don't want to change your guy's clothes his location and everything I just want to change one little thing so today I'm telling talking to you about man change what you're reading every day change what you're reading change the influence of your getting a guy gets this book we heard this last night he's on the audio version of this book he goes from 30,000 a month in income to 80,000 a month in income in one month he's been on a program for four days okay he's like oh my god man I scored the first the fourth day I was on the program he starts listening to again everywhere he goes he's listening to this audio program all of a sudden it changes the way he's thinking about how much action he has to take it takes 10 times the amount of activity phone calls emails it takes 10 times just 2 per burst through noise would you agree you're trying to get people's attention because you're in obscurity with them hey could you meet me tonight he's thinking about picking up his daughter tonight you're an obscurity he doesn't know who you are yet so if you want to get successful a couple things you got to do you got to get certain how many of you agree with that okay that doesn't mean at this conference this weekend that means when you leave here man what can I cover myself up so that I'm certain number two how do I get out of obscurity how do I get people to know me you everybody here should write a book everybody in this room should write a book you should be writing blogs you should be tweeting every day okay twitter twitter in facebook these are not new things these are prospecting tools these are tools that cost nothing and for those of you in the room have have kind of like just said I don't have time for social media I got a business to run anybody ever heard anybody say that I don't have time for Twitter I'm running a business into the ground okay just just just to crash some old beliefs okay just so you see what this this does I'm gonna take a picture these people over here okay and just tell me anybody got a second hand on their watch tell me how long this takes a watch okay sorry let's see how long that type ten seconds two hundred and twenty three thousand people will see that tweet I don't have time for Twitter no you-you-you you're competing and not dominating you're not using the tools available to you they're free Facebook and Twitter or your friends LinkedIn is your friend you need to understand them you can't delegate this okay you don't turn this over one of your people your office there's not a person in my office they can come to me and knows more Facebook Twitter Linkedin communicating because I could have a social media person who doesn't know how to communicate would you agree he knows all this fancy stuff about Twitter but he didn't know how to market on it you know how to get a 10 on it you want to get attention you've got to get out of obscurity with people the third problem you have is they're not thinking about you when they go to pull the trigger yeah I knew you were in real estate how many had this situation they didn't you to list your house because they forgot about you oh my god I forgot how many had that experience you failed on number three they weren't thinking about you when when they were ready to pull the trigger and number four because you lack persistence it's very difficult to be persistent particularly if you're living in it in a in a thinking that I'm going to try once I'm gonna try twice I'm a threat three times and that's it it's going to take way more than three times would you agree my wife watched me call one man fifteen times in three days without a return phone call she's like how many times you gonna call him I'm a calm until till we talk my god I'm like it worked on you it worked on you I meet this where you ever seen a helluva guy with a beautiful you ever seen that you know how did how did he do that that is impossible how many seen that before okay I met my wife the first night I moved to Los Angeles I met her I knew immediately I'm like that's my wife right there I'm gonna marry her she's gonna have my children guarantee you I know for sure I called my mom hey I met my wife tonight you've been out with her not she don't want anything to do with me okay what's my job now I got a cellar I don't need to date her I got a cellar I called her twice a month for 13 months without a return phone call if you ask my wife ask her the story if you ever meet her great chick 13 months man twice a month not one return phone call okay her friends are like grant you gotta quit calling her man this is like bordering on stalking I'm like it's not stalking if it works if it works is it stalking no it's marriage okay I need to stay interested see this is what people did they set a target you remember when you were a kid and you set targets or a big giant had nothing to do with reason they were giant right and then you had some difficulty getting to it and somebody said what did your goals are unrealistic you need to drop your goals down and add 40 years and end up with nothing certainly not couldn't grew it with your potential how many believe you have more potential than you're going for right now - this way up here it's it's beyond what you're going for so you want to set it here I want to set my targets up here I never lower a target never ever that's my target I'll fail on my target my whole lifetime I might fail on that target but I won't let it let it go so when I when I first started buying real estate I used to write this down I own ten apart it's owned 10 plus departments it's all I buy his apartment owned 10 plus apartments Owen templates apartments I own 10 plus apartments first deal I ever bought was 38 units ok about 38 I want a hundred apartments I just changed my number I 100 miss next deal about was 40 next deal about 70 next deal I bought was 250 uhm let's go I got to stay interested I got to keep my targets up here I got to keep changing that target so I'm you did I'm not talking about talk success money accumulation and about keeping interested in my potential it is my duty it's my obligation it's my responsibility and I would say to you this is I guess you can hear the problem oh I just want to be sure you guys know okay I would say to you that it's your duty your obligation and your responsibility to fulfill your potential and that that's actually what success is success is not money success is I'm gonna get this chick to marry me right I'm gonna get I'm gonna get her attention what was my problem uncertainty okay let me X that off dude I'm certain she's the right one okay she is the one okay good now how do I get ever to security with her thank you how do I get Elena okay how do I get Elena to know me excellent job give this man a big hand okay a big hand come on man let's go yeah you got to practice in Dulce Azzam okay that was good that was good I was good if you if you do that with him what do you think the customer when a customer calls guy calls me on the phone hey man can you handle do you have any short sales uh sir did somebody tell you to ask for me do you know powerful that line is you know powerful that opening line is you have no short sale inventory nothing zero it's been going for 90 days you got anything this this being short so anything up the bank did somebody tell you to ask for me would you just say to him ah your guy right you didn't say you had any product you said I'm your guy I can help you you think if we had a bankruptcy two years ago did somebody tell you to ask for me enthusiasm wish you enthusiasm at oh yeah it's in your living room you watching Jennifer Lopez on American Idol that's where it say that you left it right there oh she was so good do what are you doing man what are you doing you know what most people are gonna spend more time in their life working than any other single thing and not being successful man work is good is unbelievable particularly when you're winning right me having to work for my wife is good for me right or wrong okay she don't want to go out with me so I'll lower my target let me go get an 8 okay that didn't work let me get a 6 whatever that is right okay let me get a 4 all right I'll just go to a strip joint that's why most guys no offense ladies but that's one girl didn't have girl they want because they take shortcut use too many quick options when you be you got to be totally committed everybody agree you got to be completely uncertain you want a million dollars you want two million dollars you want five million dollars how much money do you want how much success do you want how much notoriety do you want you want a New York Times bestseller why can't you have everything open I'm 65 so what man Colonel Colonel Harland Sanders made all his money after he was 65 years old he wasted the first 64 years okay I got a little girl little girl I have this baby we have two babies right now both of them born at my house we don't go to hospitals I go to the doctor my wife's pregnant is she really pregnant my god I'm so excited I know I did that grant what hospital y'all going to do we going to a hospital she's sick she's pregnant why would I bring her to a place with sick people that's just dumb grandma you got to bring her to hospital no I don't you got to come to the house to help me I didn't go to hospital have sex with her I didn't start a dairy and go finish it there baby grant you don't know anything about having children I did I don't know anything about most things I did the first time but you know what I'm certain we ain't going to hospital it's not complicated she's young enough she's in good shape I got a decent head on my shoulders don't show me what to do we're gonna do it the house I am NOT going to have the single most important single moment of my life robbed by hospital because I get a third row seat and I get to hug a vending machine the whole time because they kick me back to the curb and say get back there buddy were the professionals I want to be involved see what I'm telling you everything in life the phone calls the phone calls whatever you're doing dude what is happening get involved in your business or you will be disciplined again and it's going to be ugly and it's going to be painful for a lot of people a guy says you know granted here you talk about money lot a lot and you know I just want to tell you money won't make you happy I said yeah what's your point dude your point is you ain't got any money that's why you're given this dumb advice cuz being broke won't make you happy either okay I tried the experiment I went on the experiment how many been on the broke experiment were you happy were you like oh my god this is good look if you took five million dollars out of the marketplace and you made five million dollars from Planet Earth would anybody know an event took place would anybody know anything happened would you do good things for that money good how many believe that work for five million is going to be the same work for fifty thousand same process same involvement look you're occupied either way okay so if you're not sure of your value if you think you're worth 80 grand you're worth 80 grand would you agree if you think you're worth 150 grand you'll probably worth 150 if you think you whatever you think you're worth if you're not sure of your own value your own goals and what you want the world will never reward you of what you want your value and your goals never it won't happen can't happen I got to remind myself every day what is my value in the marketplace what are my goals in the marketplace what am i worth in the marketplace okay what do I deserve in the market I deserve those 242 units I deserve to make money on those 242 use I deserve to sell this house and make a profit I deserve to be able to move to Miami I deserve this woman I deserve these two kids I deserve to have my kids learn to swim rather than putting a fence around my pool because I don't want a fence around my pool I hate the fence just teach them how to swim man dominate the kid put the kid in the pool every day okay she's three days old I'm dunking her in the pool every day try this try this try this try this okay she's not crying the moms crying the baby's like hey is cool dude I've been in water for nine months whatever right my daughter is one year oh I can throw in the pool walk away at one year all can walk away she could swim the entire length of the pool it three she can swim it underwater I know I got we got friends that are eight years old they get around the pool and everybody's freaked out the point is what dominate whatever you want you got to commit all the way in and think in terms of domination not a spectator you don't want to be a spectator folks spectators pay players get paid believe you look at the word up believe this isn't a web subjection area okay you probably have one of those if you don't have one at your house you can certainly google it it's going to say this to have confidence in the truth the existence or the reliability of something although without absolute proof how many believe the real estate market is getting better okay how many believe it could get worse good hey that's right and when it gets worse what are you going to believe I'm gonna believe hey dude there's still value there you got good there's still value there okay I mean how many how many of you have shown somebody a house before they didn't pull the trigger and and they regretted it you know what shame on you why didn't you shut that deal down I don't want to pressure anybody if you won't pressure a client that you like it's because you don't believe in you the product okay or the company that you represent period if you will not pressure somebody to do the right thing it's something you don't believe in look at the word what it believed means to have confidence in the truth what is the truth this is a good deal and you need to do it your pressure me grant I sure in now sign right there let's do this it's the right thing why he looks at me and says what oh my god this guy's so certain are you sure it's the right thing guarantee it's the right thing lean on the pin let's do it and you're thinking to yourself I couldn't do that right now dude I wasn't taught how to do this I spent 17 years in school they don't teach you this you have to train this muscle okay if one of your children was crossing the street and you knew it was a bad thing would you pressure them not to exactly why spreche you're a bad thing it makes diamonds but I know so many people in business I don't want to pressure anybody do you need to pressure yourself you need to cook yourself you need a necessity level way up here look the middle class in America is failing folks it's failing you know why because it doesn't push itself hard enough it operates on a premise based on just enough I'm going to make enough vacation enough save enough just enough Oh forgot to plan on Lehman's Oh forgot to plan on foreclosures Oh forgot the plan on LIBOR oops forgot the plan on the internet bust and that's why the middle class is failing the middle class is that failing because of politics okay the middle class is failing because the middle class is using the wrong formula a formula that worked forty years ago might not work in the US economy today right maybe Monday Tuesday Wednesday Thursday Friday that five day job maybe that gigs over and maybe it's seven days now maybe it's a seven day pitch now I don't know I know in my life at seven days I'll never ever have my freedom taken from me again so it's not money I'm trying to accumulate it's market share I'm trying to accumulate I'm trying to accumulate market share so when things soften again who's left the strongest player in the market so although without absolute proof that one is right in doing so only if one believes in something can one act purposefully okay that means I need to be every day selling myself selling myself I'm gonna write a New York Times best selling book okay I'm going to speak to tens of thousands of people I'm gonna help millions of people on planet earth I'm literally reminding myself every day when I wake up in the morning I write my goals down when I go to bed at night I write my goals down it's the first thing and the last thing I do every day I've been doing that for 25 years push me I'm dominating myself in my own thinking success formula okay here are four steps that I learned when I was 51 years old I'm like oh man there it is baby that's it that's it that's what you've been doing that's what all the successful people been doing here are four steps you must take to create the next level of success in your life number one you must get attention hey see that's what I mean you got to get attention if you got a screen to get it get it okay the moment you start hey you listening to me see the moment you start doing that you're going to start getting criticism when you hit that right ban that right tone level of attention okay well you're really getting attention you're going to get criticism somebody's gonna say do you need to quiet down bro you need to bring it down a notch brah right but you freaking do we hey this is a party let's not talk business now go chill I'm getting criticism is that good or bad the Kardashians love it right the Kardashians have worked this formula perfectly monster attention no product there's no product uh is that a product that ain't a product man look at that look at that look at that over and over a loo dad look at that huh okay look at that look at that okay and she gets criticism she they didn't start banking until they got the haters they had to get haters wherever they got criticism they actually kept throwing wood on the fire to actually grit get something bigger than criticism which was hate which was I hate those people that's what promoted them it wasn't the promotion that promote them it was the disgust for them okay and until they moved into this four step which is admiration see most people stop here you get a little criticism and you shut it down I'm calling you back too much okay I won't do that again you should call him back more you send an email back hey quit sending me emails no you should double up okay you should stay with the cycle until you close the cycle folks why because you believe you believe it's the right thing to do belief is not something some esoteric thing belief is some action you take all the time in the marketplace you say hey I'm doing the right thing for you you just don't know it your confidence okay you got to build it until you're invincible that's why you come to this that's why you read books that's why you bury yourself in audio programs the Internet is a very dangerous place today because you can look at anything what do these people have in common okay there's Michael Jordan Warren Buffett Steve Jobs Oprah a Navy SEAL and my mother okay you know what they had in common this greatness has in common immersion they're immersed they're immersed completely in their environment number two they're dedicated completely dedicated three they have a total total commitment my mother was as committed as Warren Buffett is do you know a Warren Buffett spends most of his time doing reading most of his time during the day is spent reading and their duty driven all those people are Duty driven okay whether it was my mom Oprah Steve Jobs Warren Buffett at some point it was no longer for money it was duty it's my obligation it's some some sense of I have to do this so what do you hear me say to you today what do you hear me say immerse yourself okay you have to immerse yourself right now with reading the right reading audio programs video find YouTube channels that are good for you to where you can watch YouTube like we started dropping videos on YouTube maybe 24 months ago we dropped about 900 videos on YouTube that's what got me my TV show people saw me on YouTube the UK found YouTube videos two weeks ago do we love what you're doing on YouTube man can you come out to the UK and do a TV show why I'm breaking through obscurity anybody can do this folks anybody can do this this is not about a college degree this is about mass of amounts of action to get attention for yourself your brand your company your products your ideas your dreams then this is what I would tell you to do okay and I'm a closeout here number one I would immerse yourself with books audio video daily okay you hit all three of those well I'm reading something listening to something and watching something these are completely different ways to learn number two you want to test your abilities actually if you have employees how many of you have employees you need to test their abilities just because somebody is good at what they do doesn't mean they have an ability you want to test their abilities with assignments tests and drills look the economy needs people like me and you drive in the marketplace its entrepreneurs and businesses that build economies would you agree it's me and you not governments governments do not build economies people build economies entrepreneurs people with ideas people that are driven you people like Alex are the ones that make the economy and frankly folks it's your duty as an American to get out into the marketplace and be a role model and recreate this economy Thank You meryt very much

Channel: Grant Cardone

Views: 2,367,572

Keywords: How To Be Happy, food for thoughts, automotive sales training, training, WHY MOST PEOPLE ARE NOT SUCCESSFUL, grant, grant cardone, motivational speaker, business coaching, business, money, public speaking, inspiration, how to start a successful, wealth, how to create a brand, cardone, self help, strategies, cardone university, motivation coaching, miami, tai lopez, sales training, cardone on demand, personal development, automotive, success, yt:cc=on, entrepreneur, motivation

Id: DnKJDlaPI2c

Length: 56min 44sec (3404 seconds)

Published: Thu Aug 22 2013