This video will change your mind about Grant Cardone

you've done some amazing stuff especially in the last year with this show called undercover billionaire before i talk about the show i want to give some people some nuggets and and ask you what are what are three things that you believe rich people do differently than poor people uh rich people do not value money the way poor people do they they they invest money they don't spend it you know the best the best spending is still worse than the best and the the worst investment like you could make a bad investment that would still be better than a smart spend really so what's that what's a smart spend what's a smart spend versus a bank i mean i don't really know anything that's a smart spin but you know you spend money when you spend money you don't get an investment back and when you invest money at least you got a possibility i mean the very at the very least you get a tax write-off so if i spend money on a belt um i can't write it off i can only wear it and if i invest money in a grant cardone belt and wear it on stage and it flops as a product and nobody ever buys it it's at least a write-off it was at least a promotion so a bad investment is still better than a smart spin so wealthy people don't spend money they invest money uh number two they also know that money money is not required i think a lot of us if we grew up poor we believe it takes money to make money our parents told us that uh maybe a grandparent or the neighbor or somebody said that to us because that was their how they justified not having their breakthrough and getting trapped they're like oh my the reason i didn't get out and we we know every we know everybody's got an excuse in their lifetime everybody uses them at some point in their lifetime to trap themselves uh this idea that it takes money to make money is not true it's a myth it's it's it's the number one reason why i did the show the discovery show to debunk that on tv that i didn't need any money at all uh they they offered me a hundred bucks i'm like just keep it like no no we got to give it to you it's part of the show and i'm like i don't need the hundred they're like no but you gotta take the hundred as part of the show so uh the third thing i would say about wealthy people is they're i mean different people have different ways they invest but they tend to be more focused on the long-term appreciation of an asset rather than give me money this second and and i think to get there they're not stuck in this get-rich-quick thing it's a delayed gratification yeah they're more like yeah i'd rather have wealth tomorrow than rich today um and they do have a distinction between the rich and the wealthy the you know the super wealthy are looking to create wealth beyond their own means and needs like they're not thinking about their kids their boat their plane i know people think that but that's not actually true they're actually thinking about how do i create wealth for a lot of people amazon's got a million employees yeah now most of them only earn minimum wage but there's some people at the upper level of amazon that are making fortunes yeah and i'm curious you wanted to debunk this myth of that it takes money to make money which is something i heard a lot growing up and a lot of people think well unless i i can't make it because i can't invest it until i have it so what were the lessons you learned uh you know starting from essentially zero having no money no context no uh relationships no uh opportunities in a town that you went to for this show what did you realize were the keys to actually making money even if you didn't have any well as you see the show you see that i actually never make any money right so uh the two girls they they actually they follow three of us and the two girls went out and got a job in the first week and and i'm not saying that's right or wrong or my way is more better or worse but but they are strategies okay they're different strategies i was not there to get a job or to earn money i was there looking for one thing opportunity i never spent time looking for money ever the entire uh 90 days okay i'm not looking for money i was actually looking for contracts through the contacts i wasn't looking for money because i knew the evaluation of the company in the last um segment an evaluator will come in and determine what my company's worth my new company right that i created and at that point i just need to validate to him dude my company's worth this based on that the entire 90 days i never touched the first hundred they gave me and this was to prove to people dude you do not need money like it's just it's not true you need money you do need contacts you need people you need people you need people you need the right people though the right people that are already in play okay just because a guy's got money i remember a billionaire friend of mine uh you know he could buy a jet and i said hey bob should i buy a jet he said you should i shouldn't meaning grant should because and he's way wealthier than i am he could about 40 of them he's like i don't have a place to go on mine you have a you could use yours every day so you've got to find somebody that's in place somebody that not just has money but somebody that wants to do more with their money so you'll notice in the first uh 10 days i don't spend a hun any money i don't spend money on shelter not on food and not on water nothing then what i do is i end up accumulating assets and it's unfortunate that the viewer doesn't see this within five days i have two vehicles one was given to me by the discovery and the other one was a forty thousand dollar jeep that i basically used uh from ryan this guy i met and told him i'm gonna sell your jeep i'm gonna drive it around town and put 10 miles a day on it and i'm going to sell it well that's a 43 000 asset uh my truck was worth four grand i still had my hundred dollars i lived in a 46 000 rv that i was trying to sell so yeah uh and what what's the other thing i did and i picked up ten thousand dollars to do in a 15 partnership in the equity of the upside of this guy's company so literally in 10 days i was accumulating contacts that could get me equity and the important part of that story is man go get you some equity you know jay-z talks about this you're getting you know so many of you young brothers are getting in advance while i'm picking up the equity oh yeah they're trying to get the the get rich quick let me give you the money give it to me now where the publisher's getting the long-term residual income for decades off of you kevin hart look at what kevin hart did with this with his show right he owns that show he owns the ticket sales he was willing to promote it not just be a comedian where richard pryor showed up and got his check told his jokes uh kevin hart says yeah i'm gonna show up i'm gonna tell my jokes but i'm to own i'm going to own the entire platform the equity so how do you get someone to give you 10 000 when you have nothing to give them a return or what is it that you're selling them uh a greater promise in return so what i did was i pitched this guy i said look he's a business owner he wants traffic in his company every every business owner wants traffic every entrepreneur wants traffic to their website and i said look i'm gonna drive traffic to your store he owned a mattress store big margins and i said i'm gonna i'm gonna make sure you have the biggest weekend that you've ever been here and uh i said if you give me six thousand dollars i'll take the six grand to the store in fact you don't give me the money just call it in and approve it i didn't want to touch his money i never asked anybody for any money and i said i'm going to go run a promotion for you i'm going to put together the banners the logos i'm going to stand out in the street i'm going to drive the traffic to your place what do you want grant lewis what do you want louis uh i did that more than once by the way what do you want you did because my name was lewis right yeah yeah yeah and i said dude i don't want anything he tried to give me money to do this i don't want your money i just want the opportunity i want to prove myself because what i really wanted from him was i wanted him to front the bill at the print shop so that he could put me in play well i went and ran the whole promotion that weekend i said if you if you send them if you just authorize the spend i'll conduct the promo i'll run it and do it we did 91 000 worth of mattress sales we did 15 000 that weekend and then another 65 000 over the next three weeks and he's like dude you're a star now he's like hey what do you want for what you did for me this weekend that was the best weekend we've ever had and i'm like i don't want anything except to be your partner so you wanted equity i want to be your partner dude and i said i want 15 of the upside of your company i said what's fair he's like 15 everything above what i'm doing now i'll give you 15 he he's the one that made the offer i said that's awesome wow and then that's when i said hey can you give me an advance of 10 000 on the 15 people think that i asked for 10 grand i actually didn't get 10 000. i got an advance on a partnership which is even better wow that's fascinating so you never really you never asked for money you said give me equity with everything give me equity and then once i got the equity agreement on the upside uh most people are willing to give you this because it's more than they've already made they're already making a certain amount they've never crossed past that probably in years so they're like okay if you can help me 10x it i'll give you a 15 i don't want a piece of what you're already doing that's not fair that's an unfair deal i mean you know people are like i need to ask for more yeah but you don't want to ask me look stupid like you can't ask somebody to give you something of a company they already have also it's interesting because they again they didn't show this and i look forward to kind of breaking this thing down we're going to actually i'm going to create a whole platform where i go in and break the show up and show people what they didn't see when i left vegas to fly to pueblo the production company said hey what's your first move first move i'm going to the bank to drop off the hundred second thing i'm going to the gym to meet people third thing is i'm going to find a business for sale and i'm going to see if the guy that owns the company can give me a place to sleep those three things happened exactly the way i predicted before i got to puebla before i even knew i was going to pueblo i mean it happened just every one of them and then discovery came to me at four days and said bro you got to slow down i said what do you mean we don't have a tv show if you keep winning right if you if you make it happen in two weeks what are we gonna do i'm like okay come out here and watch me throw up okay come on come out here and watch i'm sick i was sick from altitude sickness i'm like what what you guys gotta cover how hard this is for me i'm terrified i'm cold my back hurts i don't have a good place to sleep i'm pissing in a bottle and then they cut all that out of the show so so um the point of that story is quit go in for some dead benjamins and start getting you some equity okay hundred dollar bills are dead they're from the past equity is the future and you're better off with the future if you believe in yourself than you are with the dead benjamin what are some some things people should be looking for in terms of the right people or the right uh products or companies to say okay and how to position and package themselves to make a partnership equity deal what should they be looking for and how can they position and package the way you did yeah so like in pueblo there's a hundred and twelve thousand people that live there the average household income there's twenty four thousand dollars a year household income like it's it's one of the most beat up economically beat up cities in america they they were at eight percent unemployment when the country was at three when covent hit it went to 22. wow like just ridiculous right so now when i'm in a problem environment like that you have to do the math so i'm like okay there's 100 112 000 people there i i can't meet them all and i don't want to meet them all i only have 90 days so then i said okay who's got the money in this town the businesses have the money in the town this is the unfair advantage i have in this show is that i did not go there to start a new business i went there to find a business that was already banking a lot of people think did you have that intention before 100 i said i there's no way i'm going to start a new business there's 34 million businesses in america america does not need a new business and it's so hard to launch and create momentum especially if you don't even with your audience it's hard to launch it is so ridiculous it is so stupid what people are doing today i'm going to start a new beauty salon i'm going to start a new masseuse place i'm going to start a new cosmetologist's house i'm going to start a new you got a new idea nobody needs it like if if you were an alien looking down at the united states of america and saying okay what is there too much of restaurants bars and businesses there's too many of them and then and then somebody some kid pops up paul pops up and says i'm going to start a new business and the guy from outside the plan is looking down there saying well that's stupid why don't you just go two-thirds of all the businesses in america break even or lose money so what i'm hearing you say grant is a lot of people have the dream of wanting to start and launch a business but what i'm hearing you say is it's probably a lot smarter to go find a failing business or a business that's breaking even jump in add value and see if you can 10x that dude that's that's how you get on planes that's how you you know you go to the hospital you need emergency care you don't build a hospital you just go to the hospital you want food you go to whole foods you want gas you go to the gas station it's no different in business it's called a going concern for a reason find a going concern that's got a brand go in that's what i did i just went in and added value once i added value actually we end up splitting off another business out of that so so out of that relationship your first question was hey who are you looking for i'm looking for contacts that can actually become contracts i'm looking for specific relationships they have to have money they have to have credibility they have to have credit lines that's the only people i was looking for in pueblo out of 112 000 people are there 50 of them i need to meet 50 people that have money credit and credibility how did you feel uh because i saw in you know the first episode that you got rejected a few times how did you feel from someone who is getting yeses a lot and building their business so fast to go into a place where people just say nah i don't believe in you or ah you don't seem credible or how did you take it in security wise internally well what what again pieces you don't hear is i was in this meeting and this guy starts flexing on me and he literally like i had to sit there and and listen to his well i did 30 i raised 30 million dollars and i bought all this and i put this together and i'm the king and la la la and i'm sitting there thinking to myself dude i'd like to just draw i'd like you want to see a flex right now you know the same day i had written a check for like 45 million dollars and i'm i'm having to bite my tongue like he doesn't know i could be his investor by the way there was a great lesson in that like i was nobody shaved head old truck no name no social media following and this guy treated me just like that like i'm a nobody and you never know who you're talking to or who their friends with or who their family is that could support you potentially totally like the same day this guy's flexing on me about how he raised 30 million and he's the king of pueblo and blah blah blah i mean like what i had in my checking account that day is grant cardone i i just wanted to pop it out on him shut up dog treat everybody like you you never know who you're dealing with you know and just because they're they're having a bad day you one you don't know who you're dealing with and you and number two more importantly you don't know who they're going to become yeah they may not have money yet but in in 10 years they might have a brand or audience or something that could support you every accredited investor was an unaccredited investor at one time every whale was a minnow i mean you've been doing sales for what four decades now yeah you've been selling from cars to real estate to everything in between you know 11 best-selling books you've been you've been a selling machine how did it feel to go in uh without being able to use any of that and go back to kind of the basics of like okay i'm a brand new car salesman just trying to figure out how to do this thing how did you have the confidence or the courage to go in blind and try to build these relationships because i had the commitment you know i was committed to the i was committed to the the outcome i always say man commitment comes with with time and money the thing that you do extremely well is you're a master enroller grant and i believe that we're either enrolling people in our vision or we're unenrolling them in our vision every moment every day with our content our posts our interactions and we could be unenrolling people in our brand from one conversation or one thing that we we do to piss someone off where did you learn the skill of enrollment of getting people to buy into you and your vision i think what i do is and i talk about this in seller be sold i've been a sales guy for a long time and i i just learned early on and i was terrible at sales 17 years old 18 19 part-time part-time sales guy was i was awful when i finally realized that sales was the only job i could get at 25 years old i'm just like dude i just got to tell people the truth because i can't do all these tricks the nlp the and look if it works for you good whatever but the mirroring the matching they ask a question you ask a question the hot potato i've heard all these strategies and i'm like dude i just can't do it i'm just going to be me hey guys i'm i'm moving from la i'm out of work i'm looking for opportunity i'm trying to move my family here my name's louis curtis 2008 beat me up i got to get my family out of la real estate's impossible i can't buy it there it's out priced out of the market and i'm here in pueblo because i think there's opportunity here and that's all i'm looking for no handouts no help i don't i got an old truck with me i got no money i left my kids with you got to have your story so people enroll but you also have to be talking to the right audience i only spent time with people that were able capable qualified i spent no time i was in a meeting once in pueblo i walked into the meeting assessed the situation and bounced i said guys i'm done i'm out of here boom and i walked out and and my partner at that time you'll see it later in the later shows he's like what just happened i'm like there's nothing here bro there's no money here there's no there's no opportunity here and i'm on a clock i couldn't tell him on i'm on the clock i couldn't tell i couldn't tell anybody so i had these little secrets going on so you know how do you enroll people it's like you got to get enrolled you know my my in my personal integrity and ethics is why i can sell so hard and because i believe in my product i believe in my investment vehicle i believe in my company i don't trick people screw people like 35 years i've been in business there's not one person in 35 years that says i owe them money there's people that try to get stuff from me using lawyers and [ __ ] but there's nobody that can say i ever financially damaged them in any way not a penny and so that that that allows me to go back into the world and push it allows me to sell tickets for big prices you know when i spend seven million dollars to to rent mandalay bay dude i can sell anybody a 20 000 ticket like i spent you know somebody complained about my ticket price i'm like dude like i spent 7 million on this event you spent 20 grand you got the best deal how did you learn to have courage in your in yourself when you were you know doing drugs and uh you know uh i think you're an alcoholic i think in the past when you're a teenager maybe not a full-on alcoholic no it's a drug problem it wasn't an alcohol problem drugs and just uh you know kind of a deadbeat for thank you off and off many years how did you learn to kind of build confidence though so that you could be inspired in yourself to push bigger to ask for more how did you do that well well first i quit using drugs i mean the the the order everybody wants to get better and have confidence but the first thing you got to do is you got to quit doing whatever's destroying your destroying your self-esteem you know i'd like to believe that i could look in the mirror and tell myself i'm great and and then i'd feel it but if you're destroying yourself the other 23 hours and 56 minutes the self-talk isn't going to matter so i had to quit doing damage to myself i hated myself the worst part of my drug addiction was how no it wasn't what just what the drugs were doing to me in in the hangovers and the lost time and it was the personal personal deprivation and degrade that i was doing to myself and how many times i tried to quit i would louis every morning for 10 years i i said today's the last day i'm never going to use again 15 minutes 10 years 10 years uh nine years and and nine years and like six months so what was the deciding factor that actually made you quit i finally went you know i had to go some some place i had to change my environment so i went to a treatment center in minneapolis during the winter time late late february i was 25 years old and spent 28 days there in an environment where nobody had drugs i didn't have access to drugs and people were starting to talk about okay how did you get here they ended up putting me on drugs in the treatment center and i'm like i don't want the drugs dude they're like oh no you needed to detox to get off i'm like this this was 30 years ago like they've really ramped that program up now it's the legal legal drug dealer now is the treatment center but but the environment gave me at least i was able to look around and see the damage drugs were causing these other people men and women of all ages and then that really solidified okay i'm stopping but i needed i needed a day one day not to use drugs because i had been using drugs every day for nine years nine and a half years wow and so i needed the first day once i got the first day i'm like [ __ ] i can put together two days then my head started clearing up a little bit 28 days later i go home to lake charles louisiana and that's when the rebuilding really took place and and i had to replace all that drug time which was a bunch of hours every day this is what made me the beast like this the savage that i am today you had to put that time to good use yeah i had so much free time right not being high not doing drugs with not being looking for injury looking for drugs finding drugs losing drugs like you losing the drugs yeah find them buy them lying to people hiding from people uh you know it was terrible it was terrible i did that for nine and a half years it was awful so it's the worst part of my life it's the darkest worst part of my life and so i had to crawl out and and then i replaced literally when i was 25 years old i started every day with a meeting and i ended every day with a meeting i'd go to a narcotics anonymous meeting or some kind of 12-step program for i'll bet you i did that for 15 or 16 years so you were all in committed i'm going to a meeting in the morning and at night i'm either i'm going there to help myself and i'm going to help somebody else every day wow 15 years yeah and then and then um that was my form of helping people i'm like i might help other people that have this problem that really kept me from going back and then in the mean when i wasn't at a meeting i was studying sales for the first five when i got out of the treatment center between 25 and 30 years old all i did every day was study sales do sales or i was in a meeting that's impressive i would drive 25 minutes to work and i would listen to sales tapes i listened to this one set of sales tapes i had and i would learn how to how to how i would learn the game like i would learn how to talk to people communicate and it was really communication skills it wasn't so much sales it was more logic how to make sense of a purchase or an investment and then at lunch sometimes at lunch i'd go to a meeting what was the in those early tapes is there anything you remember that you still use today that that seems to work consistently on this the science or secret of selling that that's very simple maybe for someone to do but maybe they just don't have the courage or confidence of the reps to do it what happened the first when i really started learning from the in the beginning what what you learn is you're learning from the master you know and and so i'm i'm duplicating and emulating then at some point you cross over and you become the master and and if if you're a guy like me i'm always looking to improve everything i'm looking for another little tweak another little twist you and i did that with the podcast i'm looking for that that next thing all the time how to make something just a little better a little faster and so at some point i kept studying this guy until i i was able in the beginning i didn't challenge anything i used i duplicated i got let me tell the script that i that i learned let me use exactly what he's telling me to do do it i whatever whatever i heard i'm i'm gonna be like i'm gonna make that work that's gonna be my stable datum and once i could re once i could trust that then i could build on top of it i never yeah butted anything i got a better way in the beginning dude until i got the results over and over consistent results then i started then i started teaching it to other people then i started learning angles and then then then i basically created my own style and my own i actually almost threw away what i had learned and created this new thing called information assisted selling information assisted selling where i started leading with what people wanted rather than this guy kind of hid it was the old school hide it don't you avoid the price bring it up later and that's why i really started accelerating everything giving people the information up front allowing you to understand how much this watcher ring was or car was before you even asked about it i'd tell you it's 58 000. right away so you wouldn't wait to the very end you'd say yeah look look if you're if you're shopping for a car or a watch or a ring or a coaching program whatever it is you probably want to know how much it is i know i would this this particular product is 58 000 it would require about you know 2500 down your payments would be about 550 a month um let's be sure you're on the right product you see i've already i got the the value proposition the money i got you thinking about money right now i want you thinking about money so that when i show the product you can start making sense of it because i can't convince you that it's worth it you have to convince you yeah okay i can build value but you the buyer is the buyer i can't be the buyer i can only help the buyer make sense of it is there a certain amount of steps in this selling system that you have uh yeah it's like like five like like tell them what your intention are my intention is to get you to to be to be a service to you to do business with you okay so right up front if i'm if i'm looking to buy real estate i'm doing it let's say i'm doing a pi i'm doing a web a webinar and it's a coaching class because you and i are in that space yeah you've heard me many times open the event with hey my intention is to get all of you to be my customer tonight we have a 1900 program our 9 000 program we're going to offer it to you tonight for 9.97 it's sitting over there at the website right now if you want to go click it get it but my intention is to make every one of you a customer tonight the most you can spend with me is 9.97 tonight okay or you spend nothing at all and then what i'm gonna do is spend the next three days or three hours or 30 minutes talking about this program but i let everybody know right from the get-go now russell russell does it different you know he's going to wait till the end so that's step one is be clear with your attention about what's my intention okay second is what do i have to offer three i need to qualify the lead is the lead even qualified to do anything with me otherwise i need to have the money yeah i need to balance you do you tell people hey just go ahead and get off this training right now if you're if your intention is not to be a customer or do you allow them to kind of no you can you can listen if you want to you can keep listening if you want to is you know you can watch for free if you choose to but let's say i'm selling a guy watch i mean i'm going to tell them it's 58 000 we do have a payment plan payments could be as low as 300 bucks a month um but let me ask you a question have you ever bought a 58 000 watch no what kind of watch do you have i got a seiko great how much was it 200 right now he's telling me hey maybe move him in into some different inventory i might be on the wrong product mm-hmm okay so that's step three i think yeah and then and then it's going to be i'm going to explain my product be sure it fits his needs okay and then i'm going to trial close him and say hey come on inside let's let's make this work let me make you a customer let me get you a watch let me get you a car let me get you a coaching program let me get you started and then i'm gonna close the deal you say trial close is that what you said yeah i'm gonna test it i'm gonna try to move that i'm gonna try to move the buyer hey go to the go to the table right for those of you who are ready go check out page go to the checkout page go to the landing page right and then hopefully i'll close the deal and then and then i move into follow-up so it's it's it's not really a sales process it's really a customer experience and what have you learned about you've done so many massive uh deals over the last three or four years in real estate what have you learned about negotiations and and the power of negotiating uh to get exactly what you want in these bigger you know mega multi-million dollar deals that you're doing it's uh it gets pretty intense man like the negotiation process oh yeah but massive egos like you got a lot of people involved you got very intelligent people involved everybody's got money you know it's like the whale and the great the great the the the great white and the killer whales there and the humpbacks there and dude it's a feeding frenzy like like you know everybody's got bulk everybody's got muscle everybody's got power everybody's got money and and you know it's uh but so what have you what have you learned about the art of negotiation during you know these bigger deals for yourself how to navigate those you know most these deals are lost over face they're not even lost over money they're lost over somebody losing face i'm doing a deal right now you mean ego or mean like uh what do you mean i i can't if i give you any more i lose face okay got you so i'm negotiating a deal right now and i said look if i give this guy exactly what he wants right now he still will not do it and they're like why is that because he's going to lose face so it's it's it's people have to win it's almost never about just the money it's how do i win not just financially but how do i win and feel good about this transaction because i've done transactions before where i uh supposedly won in the moment and everybody felt terrible so it's not a win unless everyone wins dude everybody needs to win everybody needs to win something like everybody needs to feel like good about the transaction i'd rather pay a little more and make sure you feel good then i pay a little less and you feel bad because i can't do another deal with you now and i'm trying to do more deals and then everybody's got everybody's got a motivation everyone has a motivation every buyer has a motivation every seller has a motivation most of the time it has nothing to do with the money you you have to find the motivation how do you do that quickly for yourself are you asking certain questions to figure out what that is are you just listening to their you know without asking them what's your motivation how do you i could i could ask that other than money what what you know why what do you need what's your motivation i could ask them straight up asking asking those kind of direct questions are very powerful hey why would you pick me as a buyer there's so many other people that could buy this asset like that's one i used in the real estate game these are 100 million dollar projects some of which you're invested in yeah so i'm like hey guys like jp morgan's trying to buy this blackstone's trying to buy this grant cardone's trying to buy this and two other groups that have more assets than i have i'm the little guy on the list why me why would you pick me well we probably won't see that's me qualifying you know we're probably gonna give it to we're probably gonna give it to the guy that just sold uh the new york mets i just lost a deal to that guy so there was no number there was nothing i could have done no number i could have done that would have gotten that deal so what does that do for you when you have that information does it just allow you to move on quicker to the next opportunity yeah okay well i'll keep my you know i'll keep my i stay in real estate it's called staying by the board i'm waiting for a rebound maybe he blows maybe the guy leaves and i'm there waiting for the waiting for the rebound i'm just waiting for a ball to fall in my hands right and so um so i wait i'll wait until he closes but but it lets me know hey go add something else that's that 10x mentality okay don't depend on this one thing you know if you're disappointed if i'm disappointed it's because i'm relying on too few of things if i resent my customer it is because i have too few too few customers yeah so everybody the beauty salon the restaurant the bar the bar owner um the consultant we've all had the experience of resenting our customers starting not to like them and it's because we become dependent upon them we have too few if we're resenting our customer what is that saying about us that we're not building our brand that we're not growing that we're not selling enough yeah you didn't go you didn't you didn't build the top of your funnel out enough because this this part of it's easy even though you hate them they never pay you money this is the kind of stuff that goes on they don't pay me enough they always complain they never use the product no matter what i do for them they [ __ ] and complain okay they're never happy blah blah blah right well the truth is those are indications that you didn't build your your customer base wide enough because you now resent them your resentment is an indication that you rely on them too much and every time they complain to you it reminds you that i'm too reliant on too little and and we've all done it we all do it i've done it uh right now i'm doing it in my real estate i told my guy ryan the other day i said we're depending on this one guy too much and he's like why do you say that because i'm starting to resent him so what's the first thing we should do what are the what's the action steps after that when we resent our customers you gotta you gotta understand it's not about them it's about you has nothing to do with them you need to go wide you need to go get more customers if you resent facebook if you if if facebook pisses you off it is because you are too reliant on facebook you gotta get other platforms you gotta build other leads and other places there's a ton of social media sites don't rely on one exactly and so for me resentment is always an indication of something about me what happens if you resent a family member if you resent your kids you're not gonna say oh i'm gonna go find new kids yeah no but but i don't know i mean i don't resent my kids so you know yeah i might maybe i'm doing some stuff with my kids i don't have that particular issue but maybe maybe i'm doing some stuff with my kids that somebody else should be doing right so maybe you know i remember when elena when we first had sabrina i said elena you cannot be with sabrina every hour of every of the day and and i'm like i don't want that we need to get a nanny so that you're not resenting that your entire life and i know this is hard for women to hear but no no woman no no no man or woman should spend all their time with a kid like how can that be entertaining like i i love my kids i don't want to be with them all the time never have wanted to be with them all the time i want to be with them more now when they're growing up than i did when they were three months old like like oh you're so cute you're so cute until you're not and so and so you know if you're sending your kids maybe it's because you are not willing to spend money on a nanny or thinking of new strategies just like in your business what's a new strategy to increase your customers to increase the job with the funnel to bring people in yeah yeah you know a lot of people will say this even still today i know you've talked about this a lot that uh that money won't make you happy do you think most people with money are happy people that have above their means that have an abundance of finances in their bank that can buy any thing go anywhere at any time do you think most of them are happy and how do you build wealth and stay happy at the same time well number one is i don't think you know money will not make you happy like if you're not happy you're not happy so i don't even know where this concept came from the the connection between the two you know i go to the gym i think i'm gonna build muscle i go to the water fountain i think i'm gonna quench a thirst i go to a football game i think i'm gonna be entertained i get money i never think about okay i'm gonna get 10 million bucks and i'm gonna suddenly be happy i never i never even think about it like that i'm gonna get 10 million and then i'm gonna invest it and i'm gonna pick up 30 million on the next swing and i'm gonna take 30 million and convert that to 90 million i'm going to take that and convert it into 270 and i'm going to get to you know blah blah blah right and then what am i going to do with it but dude i'm never thinking about it it's going to make me happy we just we just gave uh in december uh 25 million dollars to irrevocable trust that will fund a charity for the next 25 years wow another 8 million dollars to charity in cash in in december like that didn't make me happy either but it sure made them happy for a moment yeah for a moment and they're like wow man that's awesome you know they all celebrate and everything made me feel good i don't know that it made me happy what do you do to cultivate happiness on a daily basis for yourself beyond the money yeah so happiness for me comes from doing personally yeah yeah it comes from accomplishing things like i experience my happiness when when i accomplish something i'm proud of so when we do a conference and i walk away and i'm thrilled at the event we put on the quality the lights you know that feels good you know when the people around me are happy when i look around when i'm proud of who i'm being and doing every day you know that makes me happy seeing my kids my kids are i'm so proud of my kids they're such a you know a validation that i'm a good guy when i can't see the good guy in me i can look at sabrina and scarlet say hey dude you got to be a good guy to produce those because i got good kids yeah i saw the speech uh i think she was sabrina's was like 11 or 10 or 11 again when she did a speech on stage i was like this girl's a better speaker than me now at 37 as a 10 year old 11 year old and the confidence and the poise i was like that's a that's a skill right there you must have been very proud watching her on stage oh my god just like her dancing down the aisle you know that that videos i'm so proud of that video she wrote her own speech practiced her own speech uh threw away her index cards in the middle of it wrote her own jokes wrote her own jokes uh you know practiced and knew how to use the teleprompter i mean and the same thing for my eight-year-old like they did that and and so i'm really proud of that elena's done a great job with them they've done communication courses for kids that really help them have that confidence and social presence so that makes me so happy bro there's nothing that makes me happier than that my my friendship with you the how it's grown and developed um that makes me happy but money money man you know being on my plane dude sometimes being on my plane nobody else is on it just me i get giddy like like like those are moments where i'm like dang i love this plane so much get you know finishing the pueblo project yeah made me really happy and proud but dude i wasn't happy while i was doing it right but finishing hard things makes you happy totally but it was that was the hardest hardest thing i've ever done in my life probably the best and worst experience i've ever had in my lifetime was a undercover billionaire the thing that inspires me about you there's a lot of things that inspire me about you and and you rub a lot of people the wrong way and you get a lot of negative criticism online a lot more positive than negative but you definitely rub a lot of people the wrong way you say things that can be offensive at times you frustrate people you offend people all these things i've known you for 12 years i know you behind the scenes i know you know a lot more about who you are than some of the content you put out there but one of the things that inspires me about you is your ability to reinvent after 50 and i think there's a lot of people when they hit 40 or 50 they think of okay well my best years are behind me i had my opportunity in my 20s and 30s to build something there's no way i'll be able to build something now in my 50s and beyond whereas you kind of said i'm 50 now is the time to build what is the the mindset you would share with anyone who's 40 50 or 60 and be above who hasn't accomplished what they want yet what would you say to them based on what you've learned after 50. you know i used to tell myself i would never have anything to contribute to the world until i was 50. because i'm very immature i've always been described as a rough diamond like like rough around the edges abrasive not much of a filter you know i i am i mean i know everything that people say negative about me for every one thing every the public has i i know i know every one of them there's nothing anybody ever says about me that surprises me i mean yeah i know that like you guys don't think i know that i live with me every day late i did actually did not think i would have anything to contribute worthwhile until i was 50 years old and uh that was about the time the economic uh collapse was the great recession and i was so lost in that financially i didn't understand i was actually being farmed right there i was being matured i was being prepared for what whatever's going on in my life right now really the the creation of grant cardone has happened in the last 10 or 12 years not not before that the grant cardone people know today is being being developed right now and i would just tell people that are older like dude you're going to have more energy later unless you don't you're going to have more genius later unless you refuse to you're going to have the ability to influence more unless you refuse to influence and age has got nothing to do with the game like nobody really knows my age like i was 50 years old when i was in pueblo i told everybody i'm 50 years old my name's louis curtis i have two kids beautiful two kids i got a wife named ava uh i had made up names for the kids i had to make up all that story and we live in l.a and i hate it because if i told people i was me in miami if anybody went and searched it and started doing you know images like people do all that stuff today i know so um i would just tell people man you look i look at people that are 80 years old i'm like dude i got 20 years left you know how much damage i could do in 20 years i know guys are in great shape uh dolly parton i mean she's still hammering she never did nine to five she made some money on a song called nine to five you know but she's been doing five to nine for for years so i just think people can get better if they want to or they can get worse you're either gonna decay or you're to reboot yourself over and over again the 2008-2009 was tough for you just like it was for a lot of people what was the lesson you learned then that prepared you for 2020 that you when the recession hit you said okay i know exactly what to do based on that pain in 2008. yeah well i was so disappointed with myself then like i had not put my family in a position to to flourish and prosper because of suppression you know the tide goes out you don't have a boat shame on you right and i didn't have a boat dude i mean i had i looked good i looked good until it happened you had a suit you had the car i thought i was good i thought i was good but i was too small small small always gets hurt and that that was my big wake-up call in 2008. i didn't have enough assets i didn't have enough money i my business was too small my customer base was too small i was too relying on too few verticals this was the creation of 10x i blamed no one in 2008 9 and 10. i was like okay i'm in i got myself in [ __ ] this is not about the mortgage crisis it's not about the builders it's not about the strippers they got 17 loans this is about me i was in this polish i was in this fear i was i let my family and myself down nothing was happening to me and the most important thing is i was not in a position to take advantage of it that's the thing that pissed me off we bought more assets this year than we bought the year before we raised more money this year than the year before it um you know when when when lehman collapsed in 2008 i had 50 million dollars worth of debt i told elaine i said the next time the [ __ ] hits the fan i might have a billion dollars worth of debt i know i told i said i'm gonna have a half a billion dollars worth of debt we had a 1.2 billion dollars worth of debt when covid hit and so people understand what does that mean you want debt man you want debt who gets who keeps getting bailed out only your mommy and daddy think that you should have all your debt paid off the big boys want debt they want lots of it government has debt california's california can never ever pay all its debts that why that's why it keeps shutting down california because they're trying to get money from the federal government to bail them out what's the difference between good debt and bad debt because i think when people might hear this somebody say okay open up a bunch of credit cards and spend it on whatever you want we're back to that first question about spending versus investing right so consumer debt is terrible debt suicide debt that's that's credit card debt lamborghini buying the lamborghini on debt uh like if you're going to buy a lamborghini at lease it for 24 months if you can't afford the 24 months you can't afford the lambo debt for clothes christmas gifts i mean it's stupid it's stupid to borrow money for for for this santa claus for your kids i know i know people are going to hate that message that's why so many people dislike you know they did you just don't like that it's stupid to go in debt if you want to do it and uh and for for fun or for whatever then that's okay but you mean you're not investing in a potential greater future no now if i if i borrow money for santa claus that's one thing if i borrow money for to to invest to to buy to invest in in a piece of real estate for my kids i mean i know which one's going to work yeah if you just follow the tax write-offs you'll know the right thing to do i can't write off santa i can write off the real estate right so um yeah bad debt is anything that i have to then pay the interest rate on good debt is i made an investment in my consumer or my tenant is going to pay my debt that's powerful so you're trying to you're trying to get more debt you probably have more debt with me than you even know like like because of the investments you've made with me you have debt you have good debt you just don't really know it your accountant does though because because we're sending them the k1 at the end of the year that's why when we send you a check you don't pay income on that check that's nice very nice so you you look at your return but you know whatever i paid you last year but that is non-taxable income to you because of the debt that we have because of the debt yeah exactly on the asset exactly so what's your goal for for a year from now how much debt do you want to have oh yeah uh god damn i'd love to double that dude i gotta double that to get where i'm going we we have 2.3 trillion dollars with the whether uh 2.3 billion sorry not true see the 10x thing starts getting harder and harder right so yeah 2.3 billion worth of assets yeah i mean i'd like to hit six by the end of this year i don't think i don't think it's possible but that'd be freaking awesome so if it was possible what would need to happen i would need to buy a portfolio i have to change the way i'm doing things i got to quit buying one deal at a time and i got to buy a portfolio or i got to go buy a company i got to go eat somebody that's got you know 9 000 units i have 9 000 so if i went and grabbed somebody's portfolio so you just need to find someone who's got 9 000 units or you need to what was the other option buy portfolios that seems pretty possible so yeah but you see that clarity right there you helping me with that clarity shows me who i need to talk to yeah i mean who are do you know three people do you know three people in your mind who's got 9 000 units or who has a bigger portfolios that you could oh yeah oh yeah i got a list of 100 guys that have bigger portfolios than i do what would it take from you to get to six billion in the next six months not 12 months what would it take from you i just couldn't close the deals that fast i mean some things physically take more time okay i mean you know at least that's what i'm thinking right now but look if i got it done this year that would be massive it would be like you're talking about what i've done in 25 years being done in one year hey you did the same thing on youtube last year you know 13 years of content you got more views in one year on youtube yeah you're right it's all relative man you're right you're right dude that's why look i do these podcasts at the school of greatness because every time i do one i end up better off i don't know what you do to me while we do these but every time i come out i'm bigger well i hear you say it's not possible to do it this year to get to 6 billion from 2.4 but then i said well if it was possible you said well i just need to find more portfolios or acquire someone who's got 9 thousand units and then yeah and then and then you'll drop it in there you'll drop in the good question okay and then i'll start i'll start working on it and then you guys you guys think i can do it or not do it just follow maybe a year from now we'll do another we should do what we should do we should do a million dollar bet on it maybe if you had that the pressure the top all those things maybe you would create i don't know man that's pretty hard i mean i'm just i'm running up against my blocks you did this last time though last two times you ran up against blocks but then you blew past them you you dude you're playing the c bro one thing about you one thing nobody can say that i don't like i use information i use experiences i leverage everything like i can i'm gonna con i consume and i multiply i don't just consume and too many people just consume and never use so what do you mean by that they're just they're consuming information but they're never applying it yeah you you you're either a consumer a producer or an investor and and i'm all three i consume it i produce on it and then i invest in it and i'm greedy too by the way i'm greedy about my own my own self-improvement yeah i'm greedy and i am i am i am very highly interested in my personal self-improvement because i know that's where it all starts i have to i have to make me the most important thing in my life because other people can't get better if i don't what are the three things you'd like to improve over the next year personally you know i would love to improve my communication skills clubhouse is like the amount of eloquence the amount of people there that are able to see other people's viewpoints has been fascinating to me so number one i'd like to become a better communicator number two and i think i already am just from being on clubhouse like clubhouse has been an incredible gift to me yeah it's been fun it's been fun to be in those rooms with you yeah and so i've learned a lot about how to talk how to listen uh that i didn't know because of the two-way communication you don't get that from from facebook and instagram yeah i don't get it from dropping a video on youtube number two is the collaboration i want to collaborate with more people uh number three third thing i want to do uh you know i mean i need to work on my relationships my personal relationships uh could be a better husband definitely a better husband i've been go i've been running really fast the the the show was i think the show caused a lot of friction between me and elena really um yeah because i was i was in this thing bro like i was in hell and she was giving me pep talks i'm like hey dude i don't need a pep talk right now like you don't understand it's 15 degrees i'm dying out here okay and she's like you can do it you can do it i'm like yeah okay click like you don't get it like like it was it put a lot of stress on us and then we were apart so we learned how to be a part and like so so that's got to get i mean just between me and you that's got to get i don't i don't this doesn't have to make the podcast but uh i i got some work to do on that just uh to be sure frank and honest relationships are hard man you know you know after how many years you've been married 15 15 or 16 yeah 15 16. yeah you've been together for over 15 years what do you say is the uh the this is an important question and we're going to get to the end here soon but i think this is huge how do you navigate building financial wealth and creating a healthy marriage or partnership in a relationship at the same time because i feel money is the biggest thing that breaks up or causes stress or with relationships how do you manage both yeah it's just you know for me like we don't have money i mean i i shouldn't say that everybody has money problems there's different problems i just just realized when i was saying that i'm like oh yeah i have money problems too they're just it's a flip side of the problem so it's not really a problem with money dude it's decision making every day i'm doing stuff that's like you know there's some things only you're always by yourself there's some things in life that no matter how much love you have or how close your partner is you're still by yourself in that moment i can talk about it i can share it we can hug it out it's i'm still left with the burden of that decision you know what i'm saying and and am i doing the right thing like there's a lot of things that i'm involved in that that right now that maybe elena doesn't even want me to do it that way and she's like you know and i'm like no i have to do it this way like everyone is against me doing it that way except me like like a business thing or like a personal thing or you don't share if you don't want to but yeah yeah yeah like like a number of those things yeah you know like when covet happened we shut i shut her department down everybody was against that except me i was all by myself in that decision people like no let's just like cut back salaries a little bit it'll keep people keep everybody i'm like no we're gonna we're gonna eliminate that department you guys need to think about this overnight this is gonna be the worst this is going to be the worst contraction in my lifetime i'll talk to you guys tomorrow we walked out of the meeting everyone was against it how many people did you have to like 40 42 a whole a whole department now looking back almost a year later was that a in your mind was that a great decision and was it is your team seeing or it was a good decision or was it it was definitely it was a mistake it was definitely a mistake really yeah so so it was a mistake and your team told you not to do it yep but i would do it again i would do the same thing again why because who would have thought the u.s government would print seven trillion dollars cash we printed more money in 2020 that we printed one fifth 20 21 of all the currency u.s dollars in circulation were printed in 2020. who would think that had that not been done dude we would be we would be in a we would be in a situation right now that would be unfathomable for everybody so i did the right thing it just so happens the government came in and you know floated everybody uh america thinks they're good they're not um i did the right thing because for two reasons but it was unpopular right and i and i got supposedly i got destroyed on the internet which i didn't i got lifted up actually but because all hate makes you great so um uh but but what it did do in our company was the people that were left here 140 employees were left here dude everybody understood this is a serious situation got to step up and that's why we ended up with the best year we've ever had wow because everybody's like oh [ __ ] now i just happened to be the first per probably the first company in america that laid off people we laid off 40 people we have since uh we're since back before 2020 was over i think we were full employment again i don't have that department though i don't have that department i still don't have that department and and that's where we made the mistake because i want that company that company that division is really important to me but when you finish watching undercover billionaire you'll you'll you'll see something else happen okay there you go well this is inspiring man uh always good stuff i want to make sure people can watch undercover billionaire the whole season's out right now i mean it's not all out yet but you'll see it week by week on discovery or you can watch the back episodes on discovery plus uh fubo uh fubu tv roku all that stuff um you can probably go online and watch back episodes depending on when you're listening to this or watching this make sure to follow grant everywhere youtube uh podcast instagram click green clubbing with me me and grant are going hard on clubhouse so he's grant cardone i'm lewis howes over there you'll probably join us in some in some rooms if you if you're on clubhouse you'll probably see both of us in rooms interacting this is inspiring man there's so many things i would love to talk about but i think it'll just set it up for another great interview in in next year so any final any final uh thoughts or wisdom you'd like to share no dude i love you you know you know how i feel about you and and i i've loved how our you know when people ask me who my friends are you're one of those people that i call a friend and count as a friend and i know i know people talk a lot of smack about me and and i know in the beginning i don't think you stood up for me in the beginning but i know you do now because you understand me yeah and and my bad in the past for this is what i was saying about learning from clubhouse is like i'm learning to communicate better any you know negativity that i've collected over the past i was responsible for because i just i was a poor communicator but my intentions are good my heart's good i want to help people and um money matters and and and so does success everybody deserves bunches of it everybody can have it and so when discovery discovery offered to do this thing for me like dude this is a the american people are going to see grant cardone in a different light because now i'm not teaching or preaching now you just get to watch you just get to roll along with me watch these other two chicks watch me see what we both come up with all three of us see what we create and pick your style but i promise you when people see the last week and see what i create they're gonna be like [ __ ] i didn't like him but i need to i need to learn those moves right right so and and you know i'm not grant cardone in the show i i'm an everyday guy with no money no credit no banks no solutions but i'm just focused the whole time i'm like a hungry dog on the back of a meat truck i just won't let go and i figure out without them helping me i figure out how to prove the american dream is alive and well without money and without credit with just some hustle well make sure you guys go watch that undercover billionaire uh it's gonna inspire you definitely gonna watch the whole season also if you want to uh learn more from grant in our last interview he shares his three truths i'm not gonna share them here you're gonna have to go listen in the previous episode and also his definition of greatness i'll link that up in the show notes but grant i acknowledge you man for constantly reinventing i mean to be at the level you are financially and to put yourself in the 90 days of hell i acknowledge you for taking on the challenge uh it's it's not something i would want to do so just putting yourself out there in uncomfortable ways consistently is inspiring and it's what's allowing you to continue to grow so i appreciate you man thanks for all that you do thank you brother and we'll talk soon brother love you brother [Music]

Channel: Grant Cardone

Views: 136,979

Rating: 4.9101224 out of 5

Keywords: grantcardone, grant cardone, 10x, money, finance, business, sales, motivation, yt:cc=on, WeAre10X, 10XNation, 10XStrong, 10XLife, 10XEverything, school of greatness, Lewis Howes, podcast, podcasting, the best podcast, top podcast, undercover billionaire, how to become rich, how to become wealthy, wealth, money advice, how to become a millionaire, how to get rich, started from the bottom, marketing, marketing advice, the worlds greatest marketer

Id: 1XE6RZo2KQE

Length: 64min 4sec (3844 seconds)

Published: Wed Oct 20 2021