Finding MOTIVATION and CLARITY in your life | Rob Dyrdek

the more you begin to master you the more that ideal version of you begins to evolve to that I think at some point it becomes fully optimized the fully optimized version of yourself is who you will catch up with oh my gosh that better think about how optimized you are as a man today versus when they were born I had evolved to a place where being super efficient and using my energy for what I'm only passionate about and having clear goals and vision for life is the foundation that I started with for the family by simply pursuing that sort of core aspect of what gives you energy the most and then Bill designing a life around that is why I've been able to achieve the level of success that I have welcome back to max out I'm at my let and I'm so excited to bring you the program today the man to my left is literally one of the most interesting men in the world and at least for me I can tell you that for today it's been something I've been looking forward to for a long time to pick this big brain of his you probably recognize his face and most of you know his name this is rob dyrdek and this is a guy who at 16 years old dropped out of high school he founded a professional skateboarding Lee he's been a professional skateboarder he's got 21 Guinness World Records he's a media stud he's a rock star in the entrepreneurial space he's a branding master but most importantly for me this is a guy who's a tremendous husband and a great father and we're gonna pick his brain about how he's accomplished all of those things here today so thank you for being here brother thanks for having me I you know I've seen it in video now to experience what it's actually like to be here live it's it's so much more beautiful and remarkable than I could ever imagine thank you man I appreciate that so let's be honest man you've had a pretty interesting life so far I have to say I've lived a lot of lifetime's already do you feel that way I do yeah what do you mean when you say that look you you want to be a professional athlete you have this obsession and pursued and you achieve that like then you take that and now like I want to I want to expand this and be they take this into television and then you go and live this entire television life all these different businesses and different things you go from athlete to stunt guy at a business guy at a father to husband you know so each one of those is a is a pretty pretty significant chunk of life that's completely different than I am today I want to figure out how you did that and I know the audience does too because they see this guy on TV obviously I think arguably you're the face of MTV you know from by the way was interesting about that too is for multiple generations - yeah Here I am at my age you're the face and then my kids you're still the face for them and so the careers just been unbelievable and I'm fascinated by you because when I saw you on TV I kind of this picture of who you were which i think is probably accurate to some extent but then there's these multiple layers of you like there are all people yeah and so what I try to do on the show is get to other layers and so let's just start out how does it dude who drops out of high school at 16 okay so there's a lot of people watching this who you know don't have advanced degrees but want to go win in their life or maybe they're a parent they got a child who's struggling in school did you drop out because things weren't going well in school did you drop out because of the whole skateboarding thing I'm just curious yeah look you know I'm I dropped out because I just was a professional skateboarder right like and I you know one year in my junior year I got straight A's for the semester just to show them like look like it's not even hard for me it's not even a matter of if I need to do it this is my dream this is my passion I achieved it I'm now a professional skateboarder there's no you know in that year in between that year I had went to my first pro contest in Muenster Germany and got fourth place in the world championships and all my signature product had launched that year and you know I was like I don't need to go to school it's just not in my path I'm not gonna go to college I'm not gonna I'm going to move to California and be a professional skateboarder and so even though I don't fully remember this my mom tells me the story of going in and then all trying to tell me I have to go to school at like principals counselors everyone all one room and I just like convinced sold everybody on like and they were like you know what he probably doesn't we should probably let him go you're already marketing and clozapine yeah and so you know it was really the beginning of of just let him he's going to pursue whatever he's gonna do on his own and and you got to just sort of let him do it and that's sort of the process that that that allowed me to get out of school and I still had to go and take a night class so I got enough credits to get a diploma yes there a difference - yeah I think that with the diploma is like you still had enough credits to get your graduate where would be like a I believe like a not a formidable or a complete formal diploma yeah so so how do you get there how do you get from your you're sixteen you drop out how do you were you making enough money the time that you could move to California or what happened here's the thing uh in December of 1991 I sold one board and got a check for $2 you know and I needed that $2 you know because that was all the money I made that month and I actually broke that up into quarters and went and bought a bunch of sodas that were at a quarter dr. pepper machine but Wow you know I think you know even in that era I would track all my finances right I would say back then when I was 16 I'm a bra gotta treat myself as a business and you know I want you know I would got $400 check one month and a 600 and then it was all scattered than that one devastating December where it was like $2 and and in the spring you know the company was was growing was ultimately like hey if you moved to California right now will guarantee you a thousand dollars a month thousand a month and I was like I hit the lottery like it was just like me and a buddy of mine who was it was also about the term Pro like jumped in our Honda Civics and shot across the country to begin our professional skateboarding career in San Diego that's crazy man so you get there I'm just curious as this is happening I did I listen to this is because I look at you I think some people give you is the TV guy I look at you as the entrepreneur guy yeah and what's awesome about you is there's so many different marketplaces out there that see different versions of you some of you see the athlete yeah some of them see the the branding guy with whether by the way the multiple brands you built from alcohol to apparel to you know the the food business that you and I are a part of now all these multiple brands and then there's obviously the TV show there's the producer there's there's just all these layers to you did you see all this like you're 18 did you were you already kind of like a business savvy guy or were you a skater professional skater dude no I mean I was business I was raised by entrepreneurs right you got to understand even the company that I turned pro for guys that I knew since I was 12 that moved back from California who started the Alien Workshop the company I turned pro with with my entrepreneur mentor who lived in Dayton Ohio at the time they all formed that company together and then there was a couple other guys with them that started other multiple companies that I was a part of this is all that I watched at 14 15 so in my mind this is just what I was supposed to do so even though I treated myself as a business and you know was watching my finances and all this stuff I started my first soup-to-nuts built my first like pure brand at 18 right where as soon as I got the California I did a partnership with a big manufacturing and distribution company and started Orion trucks I was reading a book at the time called the Orion prophecy you know super into conspiracies and aliens and I was in my teens and like I was like mate like we should name it Orion I hand drew the logo was like the star with an O around it I put together you know five of them literally the most accomplished top level pros in the world which then went and got two guys apiece and Orion Trucks when it came out was the literally the the dream team of skateboarding that I had built for this accessory and I did all of that for a point five percent of sales so you you have that kind of going like you got this entrepreneurial fever you got the skateboarding thing going and then there's like kind of this time I just want everyone to hear this because as an entrepreneur and as a man as a person I should say there's just false starts in life like you get going and then you don't you make progress and then you regress and then I don't think you're ever prepared for every moment like you weren't prepared for the 0.5 you didn't know to negotiate the right percentage any of those things but right around 24 there's another kind of like defining time for you at least one of them doesn't doesn't your team come to you go hey look we think you're kind of toast now so what tell them about that look in that gap now I've found huge success right now I've helped launch the DC footwear brand and and moved to California and now become a superstar in skateboarding and all this stuff's going and and but it wasn't fulfilling me right oddly enough like the pressure of being in the streets and being a pro skateboarder just wasn't like like my angst to want to do bigger things in business and do other things besides skateboarding became incredibly problematic I was launching all these different businesses that I didn't know anything about the industry's record labels and and retail stores and all this stuff with this newfound money that I had helped develop by creating DC Shoes and all the royalty money I was making it this time getting hammered on life lessons with taxes you know when you first make big money starting all types of dummy companies all over the country trying to like get my money in different places and Nevada Corpse and what I equate it to this I lost my way and a long losing my way I lost the belief in myself right and when you're have had success your whole life where you were a young kid you played soccer you became a top soccer player you decided to pick up karate you become an amazing Taekwondo fighter you pick up skateboarding you pass straight to professionalism but your everything first companies everything you do you're do it like so when you grow up with a deep self belief and everything you do works thus building this deep foundation that anything you put your mind to you can achieve it's a much more dramatic loss when that drifts from you right because belief becomes a part of your identity which is connected to your ability to achieve which since that's what you've been doing your whole life you don't know any other way so when that dips from you it's a much more painful more dramatic thing I think a lot of you know big athletes like when we're the ones that were chosen ones from from junior high all the way and they get into their third or fourth year in the league and get hurt or like now you don't even understand how to like manage your identity because it's had this trajectory for so long for so right and it was compounded when VC basically told me they thought my best years were behind me and that this would be the last contract you know and I think that was then I can I can say it in hindsight and telling the story so many different times of like really knowing like now it was like you lost the belief in yourself and at the time I sought out a I was looking for a hypnotherapist right like he just hypnotized me to be a better skateboarder right I was like hunting all these things right and I found dr. George Pratt at La Jolla Scripps and what he did was this technique that was he wrote a book called hyper success and he basically did this hypnotherapy to just give your inner self your subconscious the belief that it was meant to have great success and whether it was the moment in time it was like being at the pit whatever it was but at that sort of twenty four years like it was that moment of like no you've got to take control of of all of this and from that point on I told them at the time I said you know I don't and at the end of this contract I'll be a completely different person and I've rededicated my life to like skateboarding and and you know took off all the way back to like top ten in the world again and then like all the signature products and all the filming and image and brand and everything just exploded basically from that point straight into television you know four or five years later a man is they usually when I interview somebody you know they've accomplished something in their sport and we talk about that or they've a call for something in business and we talk about that the complexity of what you've done I wonder and it probably even good things you don't always just step back and go wow right but the complexity of and how many times you've remade yourself because that lesson at 24 that lesson at 16 I think there was another lesson when you're preparing yourself we're gonna talk about later for finding someone like Brianna that whole thing see I had this really weird thing happened I'll tell you when Max was six years old I was at this carwash and there's a really nice guy see there all the time on Saturday the old guy turns out he's about my age now but at the time he was old to me and just a tan I since he says to me goes hey enjoy the six year old because when he turned seven the six year olds gone forever and when he turned seven when he turns eight the seven year olds gone forever and you got little kids you know man they just keep becoming these different versions of themselves yeah and I remember saying back to the guy without trying to be disrespectful I said Beckham I said so when did that stop for you yeah and he just stared at me kind of blankly and he goes I don't know and I said you should figure that out and what I respect about you is that you have not settled the eighteen year old version wasn't the same at 24 the 24 year old man doesn't even resemble the 43 year old or the 44 year old or the 24 year old righteous it shifts all the time I respect that about you so that happens and then you go on from there we can't document your whole life to that right because I think I've heard you say before about how you're you're in pursuit of the vision of of you know something to the effect of you're pursuing the vision of the man yeah that uux you expect yourself to become right something to that effect and I I I would say when I finally shifted to that that I in that pursuit of that individual I also knew that that individual was slowly changing with the experience that I was having pursuing it right yeah and it's not that it it's this you're pursuing something that's not attainable it's with experience and knowledge and understanding of yourself because you're on the journey just to master you that the more you begin to master you the more that ideal version of you begins to evolve too so you're in this sort of relentless pursuit that's clear that I think at some point it becomes fully optimized they're fully optimized version of yourself as who you will catch up with like that won't forever be elusive and my gosh that's right and I think as because we're so similar in that sort of idea it the moment I realized that no this growth is actually one of your key attributes like embrace it and and enjoy what you're able to achieve but know that that's not part of your makeup like the relentless of pursuit is actually your makeup oh my gosh and that changed it allows me to not very difficult to look back and reflect because I mean I just enjoy the pursuit so much you know me to I've had I've had you heard you say about this too you make me feel really good because although we're a little bit different personality wise you're probably the most similar person to me that I've met maybe ever and just that it's even hard to describe but we're both just so obsessed with this pursuit of growth and change and experiences in life and one things I struggle with is my memory yeah and and I know you don't know a lot right I know like the gift in the curse it's a gift and a curse I think I think maybe one of the gifts of it is I don't remember all my failure so just hold me back and I keep telling all these old stories but I really do have a hard time remembering things in fact when I get interviewed the great gift for me when I'm interviewed is it forces some recall of memories I didn't have before you have that too right I think that is I don't know just talking it out thinking about it right with somebody else that experiences it I think it's more gift and curse now it comes back to haunt you when you're trying to like remember the details except like on certain things and it jams you up a little air it jams me up at this state is I'm taking in and learning so much at a high level and then it pushes out stuff that I could really use again when I want to use it for another situation if you will especially in business but I also it's also made me super conscious of stuff that I really want to know that I'm want to remember and never forget that I tell myself that as I get there right meaning when a major moment happens you have the engagement getting wedding children like a moment which shone like Isle I when I really even just recently taking the helicopter to cattle to celebrate my three-year anniversary link I kept telling myself as if we're flying over the city and look at the ocean like don't like just feel this like slate remember this look at this remember this so it's like I have to practice that and those lock in right yes that's why you guys if I started to try to list for you the amount of moments that he can't remember but also that have been amazing in his life some of you you just would literally it is what he said earlier it's many many many many many many many lives right so I want to touch on some of them where there's lessons but I just I'm gonna spend most of my time in your brain and in your heart so but you go all the way from must be honest you go from robbing vague you got ridiculousness right you got all of the moments that happened on all of these shows to write fantasy factory like all of these different things it's just it's it's bananas and so I'm keeping my fantasy factor was basically a moment generator you know what I mean for getting attacked by a shark to jockey and a horse for a raise to like flipping a car for a Super Bowl commercial breaking a world record jump on a car backwards like getting towed into a giant wave and almost dying like all these crazy crazy crazy highlight reel that no human being on the planet Earth has correct right is did you just hear what he said by the way just just slow that down just read okay a mauled by a tiger but act by a shark you kissed a bear on the lips of history there right imagine an easier one what so but that wanted to stay on I just for a second cuz like those are once-in-a-lifetime moments you've had over and over and over again right so stay on that just meanwhile kicking ass in business meanwhile founding a skateboarding it's just it's like mint you make me feel small which is awesome right so and keep in mind too yet they are fully intertwined what do you mean I'm negotiating a do a five-year like multi-million dollar mega deal with Nike right before it like I got to hang up the phone and break a world record for jumping a car ramp to ramp 98 backwards right for a giant Chevy integration deal that Chevy's going to do a deal for being a part of our league while launching a complete new company it's like you're taking phone calls in between this sort of chaos and sort of all aspects of your life that was that was a six or seven year run of doing all this insanity while doing all of your business and normal stuff inside it so that's maxing out these different areas the pun is intended right but like so there are people out here who use the complexity of their lives as an excuse not to succeed in any one of them right so oh god I'm a dad and I've got my business and I got my you know soccer league or whatever it is how did you do that so if you would say here's one of the reasons how I can compartmentalize and win in different areas what would be one of the keys just sheer Drive and and relentless pursuit of success another problem with that was is here you are you know someone that can do anything you you end up you have the ability to do anything so you end up doing everything then you end up kind of standing for nothing right so you end up meaning so much to so many different people you you're not even sure what you stand for like all right is your passion business do you want to do stunts are you a TV guy like do you want to be the Commissioner of your league do you like skate what like what is like I had to stop and realize that because my hope was if I just kept doing all this stuff one of them would show me the way right so and as someone that's so driven and whose gift is execution in the moment you decide to do something you're gonna do it I'm gonna do a cartoon in a toy line like okay I got a cartoon on Nickelodeon in a toy line in Walmart I got attacked by a shark to launch it I'm gonna do a new television show I got this I read an article with Vinny davon I'm gonna do this clip video show that's gonna be the biggest thing I read it like like you end up doing all of these things and you basically behind that there's 20 of them that aren't working that you're putting that same energy of running into the wall with right and and furthermore it's not leading anywhere since you're hoping one will Herman what your future is right and I stopped in in yes I would looked at myself as this highly conditioned stress athlete where you could you could put yourself under the deepest pressure and and you know take on 50 or 60 things at a time and operate smooth and happy and but it wasn't until I looked deep within myself and decided what type of life do you actually want it's easier to do when you're sort of in the midst of failure totally but you did it in the midst of six only and so this is what it does right it when I finally transition to the the next level right whether or the fully designed version right which I'm on my way I have to say I'm exactly two and 1/2 years into then I'll speak about it and it'll be what I'm known for and what we talk about right because since I'm in the middle of transitioning in it when you look at at my body of work it is like so all over the place you don't even it's so hard to like land on what it is because the stunt aspect is really interesting you know I mean and being a professional athlete and then like oh you jump up and and now now you're doing all these businesses we're partners together and this super innovative amazing brand like like oh but then oh you're still shooting nine episodes the television a week you don't mean in like you're still you know entering your 12th 13th and 14th season on on ridiculousness putting you at ten years and twenty five seasons and five hundred episodes of television on MTV like it's hard to put down like what does he really what would he be known for when really you would know me primarily for MTV if you know business or you've had a conversation and you're like okay this guy is like doing then yeah but my goal is to be known for the life that I created the life that I lived in and the way that I systematized it and built it that ultimately people could replicate in their own lives on the future but yeah the example is gonna be bananas I actually admire the diversity of your success um it makes a lot of fun I mean it's a brother come on I mean and I'll tell you another moment to man when I after I got attacked by that short yeah cuz I'm like this is so dumb this isn't even this isn't gonna be good like why am I doing this that's every stunt every stuff is like this isn't even that this is so dumb and afterwards like no one in the world but I remember swimming up off of the looking down on the on that boat and stopping as I was swimming up and there's like 50 sharks swimming around telling myself just look in and soak this into your mind because you will never be back right you know in and I had that to go along with the great photo of that length shark on my arm you know I mean leg but that for all the achievers though and for me like I just want you to know something you take you mention it but I gotta be honest with you it's one things you're supposed to say to me I don't think I personally and I'm gonna achieve her and I enjoy my life and I you know people come to me for advice on how to live better but I think I could do a better job of telling myself hey man stop yeah what you said the flight to Catalina the shark thing like stop I think achievers have to do that what's going stop appreciate this moment for a second man it's not coming back again you know and I do your ire time about your kids at their ages and you know it made me think that I appreciate all those moments when they were to when they were infants when they were three when they were eight and ten and I didn't you know and I wish I could go back in those moments I think about it too though you think about how optimized you are as a man today versus when they were born true right and the lucky thing for me is I had evolved to a place where being super efficient and using my energy for I'm only passionate about and having clear goals and vision for life is the foundation that I started with for the family so I've never missed a pediatrician appointment I I've rarely I've never missed waking them up very rarely when I'm gone or putting them to bed right and that's by design that's by moving out of fantasy factory in downtown and living in Hollywood to a home in Beverly Hills an office in Beverly Hills and being super close as you're developing this life and creating a plan for my how I use my time and my schedule you know I mean I everything is systematized around full balance I take my first meeting at 11:00 a.m. my last one at 5:00 it never changes I don't compromise my schedule in my time with my family and wife in my pursuit right I've fitted inside it you know whoa so say something about that so we're gonna I want to get into this life thing now cuz i love the word about optimizing your life since the second we talked the first time we talked was gonna be five minutes was turned into a really long phone call we actually together talked about these things yeah like these very topics or what you and I discussed and we first connected now of all those stunts you had though I'm just curious because it leads to life we're gonna go into life stuff now so you had to deal with the the the tiger chases you down and wallowing you bet to me even for me I don't know why that's even scarier than the shark thing for me seeing that sucker run after you dude like they're trained I don't give up sharks in the ocean aren't but you just bite my neck and they kept saying put it down pull it down because I was the it I'm gonna make like I'm like is this guy supposed to be doing this like they're a millimeter away from some artery like theirs is come on man that's the scariest thing of all that was jockey and a horse for a race like that was the scariest of all of them because the car stuff you're in a cage good like you're covered in the mesh here trained tiger like when you're on the back of a horse going 40 miles an hour like if you when you can barely if you get shot off that thing you're basically in it like a car wreck with no car right leg that was the scariest you think hearing what we're saying to each other right now like you know it was scarier than getting bit by a shark it wasn't the time was right north but then for me it feels good to be able to say it it's like I don't think about it so often but then just even talking about comparing them and thinking about it and the fact that I own that as a highlight it makes me happy yeah and it's also like a minute look being on TV all that long for some people would be scary staying at the top that long can be scary you know not wanting to fall off the the totem pole you've climbed up the flagpole all those things but one has you know one of the Sun she did because I think like at least for me it would cause me to do a little reflection so of all of them you did the one that captured my heart the most was the one where Laird drags you on I think it's layered on on the sea do into riding the wave yeah okay and so you ride this wave and you crash and you thought you were gonna die yeah of all of them is that the one that you were the most sure you were gonna die in the middle of I'm calm it's the only time in my life that I was dying so tell me about what happened there did you I'm you know the trickiest thing about it too is like it was pouring rain and I swear the moment I stepped in the water to do it it stopped raining in a rainbow went right over it right and I'm like what what like it was freaky enough we were like what is going on like it was just this freaky sort of moment in time so it like already had this like weird tone and if you can imagine like and then like some of the local Hawaiian guys were like asked where I was doing getting towed in and they were like oh it's real Sharky out there right so I'm yeah so after the shark thing you're like this is this is way after it doesn't when you're doing like you know getting a Bahamas reef shark with a metal thing like it's super controlled when you're laying on your back in the deep ocean and all you can think of is like shark coming up the underneath to get you I didn't even I wasn't worried about what was gonna happen in that wave I just wanted to get up so that I don't attack by a shark right and if you can imagine this you know I've grind it he's their handrail and flipped a car ramp to ramp and and done all these crazy stunts and you face them you face the danger on getting towed into a giant wave it's behind you so like you like I'd never surfed before it's literally the only time I'd ever surfed in my life you had never served never surfed before and it was like the first wave I ever surfed was like 18 feet right yeah so it's the most peaceful amazing like you know cuz you can't see it and like you're in and then it's like a house crashes on you and you don't like you can feel something coming you can start to hear it and then just do I am and now you're in like this fight everything in you to just get to the surface right so you know it's really weird management of emotions and experiences as it as it's related to when you get in to kill mode for it stunts right because you have to shift into a mindset of like where you basically you get to a deeply complex matters and you understand that that for this moment in time you have to put everything you have into making sure that that you do everything for this to work it's a different different level of mindset right because you're it's a it's it's your life is on the line for this moment and it's so so much easier when you're facing it and you go you know and in this one so as I did it and fought back up and then I want to get out of the water I want to get back up you know all this it wasn't as bad right so it was like it was like okay it got up pretty good that didn't you know I still water you know I got spun around but it wasn't too bad okay let's let's try to get a bigger one right like so you get into that zone and now the problem was I got a bigger one and one right behind it so not only did I get annihilated but then as I was like trying to find the surface another one came down and now I'm so deep and have no idea where the surface is and you know believe it or not this is a viciously vivid memory just out of death like I like eyes open spinning it was just all white and I just remember kept trying to push to what I thought was the surface and I kept going nowhere and the light kept changing and I kept trying to find what I think was the surface and it all kept looking the same regardless of where I went and I was could not no more breath no more breath no more breath like as far as you can hold as far as you can hold as far as you can hold as fart you can't if you can't you can't you can't you keep and right as I like had to like pass out to take the breath like I popped right up and and then he come flying and he was so freaked out right because it's all fun and games you're Laird Hamilton you're gnarly you literally don't even have the gene like they'd even be scared of like water you're like literally Aquaman so you're like of course you could do it Rob like he just looks at me as like you're a stunt guy you can do this stuff easy he thought I died for sure and he just we are don't even ripped me out of that threw me on the back we are done like he was so freaked out you know and you know of course we made that whole episode we wrote that episode around testing your man level yeah and we had decided I had reached it and that's banana the joke was like man you don't you don't want to get to the edge your man level because you really you really lose some layers your man level if Larry's got to give you mouth-to-mouth oh but yeah that that people rewound that and they were listening to your description what it was like during that time some people feel like their life's in that place right now man like they're just everything what's the same they can't get out of it they can't get out and really what you eventually is you just kind of surrendered right and then ya got you popped up yeah I uh that's my favorite story by the way of all the stunts is to think that you that was the one where you thought you were dead I mean that's it's insane I want to ask you a couple things you said because I think that they're worthy of covering you said earlier about your habits and routine and new rituals and I've heard you talk about how that actually creates freedom for you people usually think the reverse they're like hey if I have all these rituals and habits and I've got no real freedom in my life you you would say that that's completely opposite right yeah well look I'm more I'm people call it habits rituals are rituals I think it's systems right the more systematized the less you have to think of the more freedom you have to think about other things like like when you're optimized you know you know you feel the best when you're the best version of yourself so the more like it is a machine and systematized for you to do it and it's based around you it's based around what are the things that ultimately help you and you can you can actually do you know and I would quite met meditation to it good everybody will tell you meditation is is great meditation for me is impossible goodness you get quiet yourself you can't quiet myself I'll never be able to get there it is it is you know even if it's great for the mindset like but I knew that eventually I needed to write and I eventually found a meditation machine right so what it now allows me to do is meditate every single day at 5:00 in the morning but I couldn't do it if I was just gonna sit there and try to quiet but when I jump into my soma dome which is basically like a giant egg with like lights and and sound and guided meditation it now has become an essential part of my life because I needed to find a something like that because that's what I needed to actually apply that to out your system the right way and so you know for me if you can imagine you're up in the morning 5:00 in the morning irregardless of how you feel you're gonna feel a lot of different ways when you wake up and I go into that machine from mindset only it is like I just think about everything I want to achieve and how it looks when it happens and every single layer and level and you pop out of that thing and you are you're just in a different energy of all the people had on the show you've maxed out the most areas and so I know people are listening so what how does this person think like this is the guy that is on ridiculous this was the robbing big guy this is the you know and now you're like man I remember we had a mutual friend I won't say what it wasn't very well known dude this is a long time ago too and your show was on in the background I was at his house and like this dude's hilarious and the guy checked me he goes just so you know he's not just hilarious this dude's special this dude's like a freak he's like a super super successful guy as a business kind of mine yeah right then I started to research I'm like oh my god now having the conversation I like I get it you know I understand why let's talk about Briana for a second though yeah so you said something man that's just like blew me away because I think it's true in business it's true in family it's true in fitness and everything you said that you were kind of one kind of a dude living a certain way and that you knew that you needed to become a certain version of you in order to attract the spouse the mate the life partner that you wanted in your life and I think that's true like in business right to become that person - so tell them about how you did that and what you were thinking you know I I would I would almost equate it the same way that I was saying earlier where I was just doing all of this like different stuff thinking that one was gonna show me the way I would think that I I was thinking like eventually I would find the right woman that would make the right man that you know lay claim the right right you know anyone like that sort of idea and I I just knew that at the same time of sort of this this revolution of mindset of like no you need to start to be the person that you want to be and I think that ultimately it allowed me to create the narrative and in the storyline of like this if the perfect woman for me should love the way that I am not wish that I could change to be the way they wish I was if you will right and to me I tried to be to create that in all aspects of life so when I did finally found her because God brought her right to me you know I'm saying I was like ma'am it was like like I did a year of like really in this like deep mindset kept telling every one of my friends you have got the you have got to be like this if you want to find great love you've got to prepare yourself for great love which I mean I was like preaching it and they would sit so when she showed up there like it worked it wasn't like it wasn't like Oh Rob like he's a I preached it so loud and so pure to like every single one of them on how they need to act and if you really wanted to and it was it was I kid you not every single one of my friends I had preached it so much that when like I I would introduce her as it happened you know can you believe like I and the trickiest thing about it is you know you there's all these expectations and thoughts and excitement that comes into like thinking you met the one right now let reality set in right oh it's this and imagine now the opposite is the reality of your love and life is actually ten times better than you could have ever envisioned when you laid out the most perfect scenario you're such a good guy too you know the other thing you won't say about yourself but everybody that knows you that knows me it's just the first thing they don't tell me is about your brilliance or your success it's not the first thing that I say it's just such a good man he cares about people so much and that's why this is so real and which is ultimately you want that and I mean like you also like like you want that to be part of your reputation and ultimately why people respect you yeah I mean I want to be respected for like being like the man the father the husband the family like someone working I want like to be respected for the way that I live life and the type of person I am as opposed to what I simply achieved yeah yeah I think you are I think you're becoming that and I'm proud of you and we're just hitting this we do it I want you to do one thing for me though I want them to know this about you I think all people should be I think people matter things don't right I have that philosophy and I think you're amazing like creating moments and I want time I like shark attacks and jockey and a horse or anything I'm time I like life moments like you're conscious of creating moments so within this structure of your life which you are like in your business is your very systematize your very you need that yeah you want that yet you have this complete freedom to have all these magic moments so like just real quick I'm gonna go through a couple with you that I just know about like your first date with Brianna wasn't even normal didn't you like go rescue puppies or something on a first date like is that right or yeah look so look I mean you think just for granted that's not a normal first date look no you don't know that wasn't it wasn't intended to be that way it was you know just just taking a shot right yeah and we had we had we met via DM on Twitter right the modern way that love forms and she was posting about like these like you know big thing that had been going on is like this kennel was getting you there euthanizing all the dogs in Bakersfield and so you know I was texting her and you know asking her and you know would you like to hang out this is this weekend you know what do you have in mind do and so I I was thinking it was in Ontario or somewhere close I'll say let's go rescue these puppies we can drive out there and I'm like it's like six hours away but I still you want to know what second we take a helicopter to Bakersfield rescue these puppies you know I mean just being all like you know slick funny so funny and like a half hour later she was like sure I know she was like perfect I don't like what I'm like that was kind of a joke and I gotta can somebody get me a helicopter guy and we never spoke on the phone anything like you know first time we met was like you know like picked her up and drove straight to the airport and jump in a helicopter and got to know each other by flying to Bakersfield ready some puppies and look and I was so deep and now we're in a moment okay now we're in a moment and throughout that flight I was like not even a question this is who I meant to marry and spend the rest of my life so it's instant for me so I'm like since this is so instantaneous I'm like we got to get a puppy to remember this by but it's still like first date like you still want to try to get this puppy into this helicopter right now like like the fact that we did not actually rescue a puppy that day so you did not get a puppy that day now but then like you repeat this like these moments like in by the way there's dudes with no law I can't afford a helicopter just do something special man yeah just find a way to make a moment make a memory right take a walk you know do something look I went yeah I'm you just another helicopter right on your anniversary though yeah much sketchier one that she was not happy with that if when we get in this tiny it where I was like I didn't even like think about the first one we was such a long trip it was a more sizable manageable one you get in this like somebody's backyard copter we will take over there but look again it's let's go have fun yeah like I and my success is not predicated on trying to achieve some sort of financial milestone that I can do anything other than live an amazing life and being able to surprise her with a helicopter trip to Catalina you know having the kids taken care of and like she doesn't know what it is and then like oh then this super unique adventure where we land on the top of a mountain I don't if you ever been there but you got to land at an airport in the sky 1,600 feet they took a 40-minute drive down and sketchy road to get to the town super weird and driving by bison because they did a movie in the 20s left all these bison over there it just this is Catalina right yeah yeah it's like have you ever been to the okay helicopter over look I've never been that even know what it was but for us that should be what life's about yeah it's like go on go experience just a 12-hour adventure you got I mean we left it for came back at 8:00 the next morning had to take our daughter to the pediatrician I to go do meetings all day right leg basic you know how you navigate these spaces and it's such a fun great experience and I think not only do I set the precedent for it you know in our life and I'm you know whether it's like every every occasion I try to put that level in you know what every morning to it every morning with your little ones you're in McCann I want to add those experiences long-term for the kids too yeah I mean like so that there are moments that they can look back and and that you know their dad is you know I'm not a normal dad yeah you know I'm a little bit nutty you know and in that how that ultimate you know I'm pretty disciplined and militant with with the children from a structure standpoint which does include full-fledged full-scale singing every single morning at like the highest level dancing sometimes I'll make him just like dance before he gets out of bed you know like and hit him with the positive reinforcement of like been drilling in his head over and over he's happy I'm happy I'm happy strong strong smart smart healthy healthy and just self-belief way of just you can do anything because you believe in you say I believe in me I believe in me right it's it's amazing it's let's give this them this beautiful house of love and gentleness and then just try to believe them to have belief in themselves and and help nourish that because at the end of the day it's the only way you ever do anything right yeah it's like even when people call it experience experiences just gaining knowledge to believe that you can go achieve something at a higher level right and and you're only your pursuit why are you staying lanes that you fully understand because you believe you can do it because you understand it well enough right and when you take that step out to learn something new you you have to be sitting there with with some doubt on whether or not you could do it because you've never done it before you don't have a foundation of belief but if your life is about taking risks and you believe that you can figure anything out along the way you take that leap into that new thing in a system of how you create belief to make sure that you can irregardless of whatever that may be that's a make people watch the two of the more successful entrepreneurs under the age of 50 in a room together and then like you know what do you do with your families he gets up every morning and sings with his I dance with my daughter every morning I show her a move in the 90s every morning I don't do that and you do your sings with your kids in mine with my son as you're a leader you're a gladiator you're the greatest of all time he's been hearing that since he was a little boy my daughter is that she's a superstar and she can do anything hugs not drugs I do these things everyone there's you know here at the age where they roll their eyes now right but the fact is we both do these things where we do this wacky crap with our kids and but what I want to talk about there's so much so I'm gonna go longer if you're okay all right so you you also have been successful because you do this for other people too and so there's this great story I think there's so many lessons in about the Deaf couple mmm that I want everyone to hear this story because what you did with it is one year trying to help people and then you repurposed a mess and made it an unbelievable change for your own family and so the lesson before he tells you the story what you listening for the right stuff is one it's hard what he wanted to do that sometimes they're shocking events that take place but then the most important thing is you repurpose this mess and did one of the most spectacular things you could ever do for your own family through it so tell them this man's you're digging deep right yeah and so you know it super fans right stalker lover right everything that I would do this this this def couple would show up to right and I you know I've always been a big fan of embracing stalkers right we're like you can break stalkers yeah that's just like you you humanize like when you when you're just a normal person like a stalker put you on like a pedestal until they talk to you they're like what this is just like a normal person now these guys were just so sweet right just like greatest couple and and I you know had a public birthday party at a club and of course he shows up and I know these guys don't have that much money he presents me with a with a yacht-master Rolex and I'm like dude I'm not you you have heart your vote you know I'm like dude I am NOT take I wouldn't even take this from one of my friends unless they were super rich right right right but no no like take this go give this to somebody right like go take this back like spending he says I'm not gonna take this then he handed me a note saying will you help us get engaged right and and so I thought you know there there's such a great couple all this stuff so and there's such huge fans so I wrote the whole episode around them coming to the fantasy factory and then I got ordained as a minister and was gonna do the entire thing and went through the whole thing surprised her put her on the zip line sent her down on the bottom you know I learned sign language I was like you know love you know whatever it is and she literally said no and I was like I was like like I mean none of us anticipated that we're like why would he allow this to happen if there was even a shadow of death and she was like absolutely no like and we're like what and then it was like in look we had almost hidden behind like the world's biggest skateboard with like confetti and all this stuff and then finally he was like please for TV and she was like okay yes and then like we like like shot it and it was like okay and so you know there we have it it's over right so and you can call this an incredible moment I still feel a little bit guilty about my driving someone's death but my sister had been dating her boyfriend for a while and it was pretty serious and I called my mom and said you think that they would be willing to get married on TV like she's like oh they said they were just gonna go too you know I asked him have they talked about getting married you know we would date oh they're just gonna go down to the courthouse so I thought it was like a thing so I called her I said totally crazy idea here but if you guys are down to get married in the next three months I'll pay for everything and do everything and we'll do a show and she and she's like you know I felt I felt guilty after I talked to my moms oh my god can't be like manipulating what if they've you know whatever so it ends up they never even spoke about marriage the first time they talked about it was like Rob just called and said you don't do if we want to get married in the next three months you would pay for everything so I called him I'm like like and so she calls me he's like oh I've never even we've never even talked about it and when I said it to him he just walked out of the room right and I'm like oh my god here like what I'm drinking like ruining people's lives trying to make TV I called him said look man I'm not like I don't want to like mess with your life this is your life but like on some real man if you want to go we'll make you an amazing wedding if you want to do this and they committed to doing it and I imagine we're talking about moments I don't even even as you were even as you were like bringing up I'm like what's he talking about like and this is you became a minister you built a basically a giant Church in your fantasy factory brought everyone in your family and fully presided over a wedding to marry your sister on your television show you know I mean which is so very deep in the back of the memories like and as I'm even saying in and now I'm thinking about myself like walking down the aisle with like them singing and like my parents crying and like it at like actually doing it is is a remarkable thing and think about it too is like I have one sister I only have one sibling so it's like for it to not only be such a anime for our family but then them having my nephew and and all of this and me feeling guilty of like manipulating like their reality ultimately ended up being this incredible thing that we as a family have forever and for my parents you know now we have this you know both of us have kids and it's like this great for all holidays how incredible it is to be together and have all these kids but again another memory taking me down memory lane but there's all these lessons there's a lesson of the first year trying to do a good thing for this couple then you repurpose the mess then you do this thing for your sister if they end up in a home that you get for them to and they end up with their family there you're being humble about that and then the other part of it is on top of that is that you've built this great platform so that you can do great things for your family there's all these ancillary benefits to becoming successful yeah that people forget about so and look and when it comes to that I am to me it's taking care of my family yet like on all levels right like and when you find success like that's really is one of the greatest things that you can do right and I don't talk about it like very often but it's it's really I know what piece they have because of it you right and it's like it's not that much for me to put them in a position to where they don't ever have to stress ever again and I know how much of a release that is and how what that can potentially do to their health long-term their just mindset long-term their self-worth long-term you know so there's all these benefits to becoming successful that you don't think about when you're becoming successful yeah the bottom line and you're doing that all right we don't talk about success because we're running out of time yeah you and have invested in a lot of businesses that have worked and you've started a lot of it Rob and I are partners in a business called outstanding foods that we're both excited about right and how do you evaluate a business I curate the individual first and then the idea right like the idea has to have some unique value proposition for a clearly targeted consumer and all of that has to ultimately triangulate to decide whether or not it goes through my system to [Music] systematically build it into a successful business that can be sustainable and profitable right like I I just love creating ideas with other individuals as opposed to investing myself right and and long term you know my legacy I want to be is the hundred fifty to a hundred building businesses that I helped create launch and drive to an exit or to profitable sustainability and that's the the dyrdek factory carried machine yeah a machine so we call it the dyrdek machine so let's notice you guys you said something earlier about these doer dyers can I read your quote on there said I think this is telling he says doer dyers are the ones who have the fortitude work ethic grit determination and unwavering self belief to turn their passions into reality they see it plan it believe it then do it and you talked a lot about belief how important is belief do you think just like in life and in business I mean it's everything it's everything because you know now I've said this before where I feel like you only quit when you lose belief because when you don't you just keep like adjusting and moving and moving around and what can you do and even in business it is so essential because you're gonna start with a plan but that's not gonna be the plan you end up doing it just doesn't work out that way now there's gonna be tons of little things that you adjust along the way but it has to still believe in the first milestone you're trying to hit right and in really you know business you know people you've all I know you've seen the you know successes like this you know people think it's this but it's really like this but really it's ten of those things and it's the chaos in between each one right like because the milestones are real and the end goal is right it's just how you get to those milestones is what changes and and to me you don't want to get into you when you build a business with someone especially if you have built a business you know that there is so many layers deep you could never plan for you could never even like talk through or ever think about you have to deal with them as they happen and it's only people I've I really you know I have six sort of core values of the doer dire need to think relentlessly consistent was the most important you build trust and everyone around you when you're super consistent you you're executing at a high level but I I'm really leaning into like perpetually optimizing where you're always getting better and seeing seeing how things can be better is is really one of the most important attributes to finding success in a business because you everything is changing constantly and you have to constantly even when it's working be looking at how could it be working better or else you're going to get left behind right and so to me all of that against a great idea great unit economics high-growth industry and opportunity and all this all this different stuff does not work if there's not a single individual that's filling in all the holes as as the entire process is happening in in ultimately that work requires somebody that that believes in the vision and believes in themselves to execute it irregardless of how heavy it may get at times right because we have been referring to it as the valley of death right I did I kept three businesses when I launched the machine in 2016 and I've launched 18 builds right and in that two and a half years and there's this pure constant almost every single one of these businesses whether it's protein outstanding foods alcohol luxury accessories jewelry like whatever the the biz is all of them needed around the same amount of capital in the valley of death to survive right so it costs a little bit of money to come up and test an idea get your Minimum Viable Product but then that first year and a half where you find the customer and can find sales and really it is the most treacherous waters and it is where they all die right and so to me what I'm what I'm what I'm learning above all is make sure you got enough capital in the valley of death I equate it to you know I would I've launched a couple businesses with lean capital going into the valley and death and it's like Rob with like two water bottles like let's go we got this trust me I know it's straight shot and we're over here dying right versus like you know it's someone like outstanding foods and bill he's got he's so squeezing out like three or four umbrellas like he's got he's pulling up like a full water tank behind him you know I mean it's the the difference but every single one of these businesses experiencing the same sort of chaos that it takes to get something off the ground and it's this beautiful thing for me right now I don't I don't I don't want to go through that fire because I enjoy being a guide I like to say I'm your Sherpa through the valley of death yeah right but I because I I want to be there for you and help create this but it's still on you to get us to the to the to the green lands right so but it's I enjoy being there with them and guiding them through experience and and being a part of it and that's the the life's mastery and the clarity of like of how I even look at business as a whole I had to realize like I operated a lot of businesses and I had to like when I when I really did a deep dive on what types of businesses do I want to do and what experience what do I love doing the most in business I had to realize like you actually hate operating it like you love creating it but as it gets going you don't want to have you just want to like advise it and be a part of it and really sometimes you just want it to go on without you you just like being there in the beginning when it's so exciting and I had to basically build a business that does that and the beauty of that is it gives you all the reward of being the co-founder you get to shape the idea and come up with the name and be there on what it is then you get to see the product for the first time and then when you like start getting sales it's like I like it is the the most thrilling and exciting part of business that I want to be my life's mastery but I will be judged by the liquid dollars that I create I will be judged by the IRR right and into me I want to look at the amount of capital I invest what is my return over what time the people that come along with me that invested long with me what is their return over what time because at the end of the day I want all my business friends I want our success in outstanding foods to be equated to a single return number that you're like dang we did 87 percent IRR over the last five years like I want that to be my marker for other entrepreneurs and business people of what that success is and then it is a goal I keep a billion dollar bill in my wallet right and it is I would like to create a billion dollars in liquidity by creating fifty to a hundred businesses that when they exit I make ten to twenty million dollars off of that is a clear clear as day path to creating a billion dollars in liquidity right were you from me you're just me right and so like that you know it allows me now to have principles of when I go into a business Yeah right so now it's like okay I need to own this certain amount of it I need to know that in order to get it off the ground I can create the minimal Viable Product from between a hundred and three hundred thousand I always want to finance that myself because then I want to be the co-founder get co-founding shares finance that so now I have a huge equity position then make sure it's capitalized the right way and in the seed stage and if I participate in that again I'm gaining that much more equity but make sure it has the proper capital to get to growth capital to create a return right so this now and then every business that I do I want it to be able to have two years of runway by raising 1.5 million to 2 million dollars and the burn cannot be 75 thousand to 150 thousand a month to get the sustainability within 18 months god that tightens a box up real quick right and then I have founders that want to build the cell at a clear number we start in the end on what that number will be and doesn't mean you got to do it there but at least everybody now is fully aligned with what the return potential of the opportunity is because even though I love creating and being a part of it it's still I want to be judged by it by the scorecard of the return yeah it's interesting when I watch you there's two things that energize you like complete shift in you yeah family and this topic right here it's not and I'm not it's not the other things in your life I don't see passion in front of the camera behind the camera all that yeah you're a literally a different dude when you shift into family mode in this mode right here like to me now we're in the go zone for you that's what it feels like right now you can feel it yeah you could feel it might get all fired up well that was a masters I'm just like that was that was a master class in how to be an entrepreneur how to invest in a business by the way also how you should be pitching your business and what savvy investors are looking for if they're gonna capitalize you and so and it's also knowing you're going to it's like there's not 800 different types of businesses you know the type the amount of capital and said you're not gonna put 50 million dollars into one and I love that right there and it I want that when you and I talked yeah and just so you know he's so I wouldn't call it persuasive I believe so much in what he's saying that after about 15 minute phone call in one of these businesses I made the decision that I wanted to be involved with you because I believe so deeply in what your machine is creating and what these principles and systems are and in you know and that includes you so we're running out of time my brother like I don't know how long we've been going I don't really care because like there's so much in here but I was actually a basic question now because I kind of get it I got it I got this massive heart in front of me that's what I see I see this guy with this massive heart heart of a champion and I mean that hokey either like this dude just wins I'm winning when I'm 16 I'm winning when I'm 18 I may fall down when I'm 20 for flu but I'm gonna win again they're gonna break my make myself again I'm gonna win in TV I'm gonna pitch shows I'm gonna be the talent on the show I'm gonna have these experiences I'm gonna start businesses I'm gonna start a family I'm just gonna win right and like that's good that's what I love right that's what I love and it's like and I still don't feel like I've refined it and now I'm going to show you to optimize your life right so that's my version yeah but if someone's is to ask you I'm just curious it's a hard question man but like someone said why are you successful yeah like just why are you successful like how the hell are you this way like do you know yet do you have give you touched on some of it why are you successful to the extent that you have been so far but in look I think there's a couple things right I think of the foundation of what I was built on right and and I think a lot of people find Drive in early trauma and and life circumstances and things that kind of built build the engine right and and I think is is for me the engine was built off of finding early success and a foundation it's very different right so you're it embeds in your core that this is how you're meant to do and then ultimately the effort and everything that you put into your life is based off of mastering you and I wasn't in denial of I got caught early on and people saying like when's enough enough right like when is like like you know like why do you got to do all this stuff like what is in and by not listening to that but but taking it as like what are what can you do to just be happiest right and my pursuit was simply energy I started like what are the things that you actually love to do and give you the most energy that energy shift when I got into that like that's real like because that's really what I love to do right that energy shift with the family because it's like it is like those two pieces are really what the future of my existence is and what it is and and I think by simply pursuing that sort of core aspect of what gives you energy the most and then build designing a life around that is why I've been able to achieve the level of success that I have and it's also there's some luck in there man I you know I mean like I am NOT I work really hard constantly learn and super grateful but but man if I didn't like you know how planet Earth was built in the chaos of this solar system like there's only one in here that's that's nice and protected that's got oxygen that's making liquid water right in the the the Goldilocks zone right like I still think there's a ton of that for me that I have never I think I probably like took for granted and 2324 that led to that zone and and now I just never have and it's it's the idea that you know the harder you work and the more prepared and the more your mindset is leaning into you deserve to be successful and you will be successful things really start to happen for you that are hard to explain you know but again it goes back to belief I will and I deserve you know and and when you it's how I feel it my core yeah I don't like like I'm that unwavering self belief is like really like there's highs and lows with the pursuit but the pursuit is clear and gets clearer every day and and although it's not clear how exactly it's gonna happen no doubt of me that it's going to happen you know man I don't want this to end because it's so good for me it confirms things about me and I I think that your answers are so deep they're so profound I just consider you unbelievably interesting and we think I probably admire the most about you is you're so self-aware the people I like the most are really self-aware like there's it's really interesting you have this unbelievable balance just want to acknowledge this in you you're this unbelievable balance of real confidence and no ego yeah it's it's an ego in there yeah there's a confidence well I don't know I mean I I feel like I'm rooting for you you know the guy's a big ego kind of guy I don't know like I feel like I root for you and I know the audience felt this way too I feel like we haven't finished everything I want and so we're gonna continue this I have an idea for a round table with you and me and a couple other people but really grateful for our new friendship ya know cuz because you inspire me yeah look and I'm grateful to be here this is inspiring location it takes it's like like I said getting dorrance counties I going to Mars yeah but it was well worth the trip and I knew be a great conversation and and ultimately I do think there's so much of us that's a line from and in a and a personal lifelong optimization that we will be sharing stories of growth together for the rest of our lives I believe that too ma'am I really believe that thank you so much today brother thank you enjoy it so much hey everybody I tell you that on this program I'm gonna bring you people who have maxed out certain areas of their lives I probably never brought you somebody who's maxed out more areas of their life than today and I hope you've enjoyed if you have please spread the word about the program make sure you subscribe if you listen to this on iTunes subscribe to the YouTube channel leave some comments and also remember every day on Instagram I run the two-minute drill cuz I want to engage with our community and on every single day when I make a post within the first two minutes of my main feed if you just make a comment within the first two minutes hashtag max that we pick a daily winner you get max outt gear I wearing a max outt hound I am max outt gear my book signed ready sometimes a coaching call with me some of my guests and so please make sure you do that if you missed the first two minute just make a comment every day we pick a winner of the week or just comments on everything so make sure you do that I hope you enjoyed today's program god bless you and max outt

Channel: Ed Mylett

Views: 155,703

Rating: 4.9236279 out of 5

Keywords: rob and big, dyrdek, mtv, ridiculousness, dc hoes, skateboarding, adams, amazon, andre, andy, athlete, best, bilyeu, book, bowl, boxer, cardone, class, creed, daily, ed, education, elite, face, finance, financial, football, fownders, freedom, frisella, gerard, girl, gold, good, grant, hollis, howes, kicking, luis, maxout, meadlist, medalist, money, motivation, motivational, myett, mylett, nfl, podcast, punter, rachel, read, reads, robbins, seller, speaker, speech, steve, super, times, tom, tony, top, video, ward, wash, weatherford, wfg, york, your

Id: wOFnqM3fXhg

Length: 75min 25sec (4525 seconds)

Published: Thu Oct 11 2018