Rob Dyrdek on Building a Media Empire with Lewis Howes

welcome everyone back to the school of greatness we have the legend from Ohio rob dyrdek hi oh man just two guys two guys out in Beverly Hills now from Ohio yeah I want to before I get you to share your bio because I have an intro that I already did before this I want to do some things we have a common okay I know some common things here rob lanoue us have in common both from Ohio first and first I mean I got my hot shirt on yeah every time you see the shape of the Buckeye State you just get you feel some type of way I mean and just before we get too deep into Ohio I want you to know that I went to Game seven of the NBA Finals and it was like I have never liked how much pride did you look I have never knew I wash it with was d-wade right oh my god it was like I've never I don't believe in my life I have ever lived through dramatic storytelling and to where I couldn't an entire like 20,000 people experiencing this just riveted like just storytelling and when they won't I couldn't like I almost like cried I was so excited I mean I want to tell you where it was yeah I was playing with the USA national team in Buenos Aires in Argentina for the Pan Am championships now we just finished and I think we lost a game - I don't know Brazil or someone who was just the Olympics and I'm like we got to get back to watch case seven right up like I don't care what we did we got to get back to the hotel and there's no english-speaking ESPN it's like ESPN the Ocho or whatever you know I mean yeah but they're like so they're like goal you know every time they score it's like a soccer game oh so you had to listen to it but I could feel it right it's cool it is down to the last minute no one I'm in my room by myself and I'm literally screaming like yeah the whole city must have heard yet it was humble and you got lucky that you're at least in a place that was like only on the same time zone you shout out to Ohio shout out to LeBron the whole cat there you go Dan Gilbert and everybody the second thing that we have a common we're both former pro athletes it's fine skateboarding and I play professional football defconn's No yeah there you go that's number two and how long were you a pro for officially a pro look skateboarding is a little gray yeah I mean I love it you paid to like compete I guess right up until last year yeah I mean but I didn't get you I would say last year is when I stopped all my signature product I mean so that was you know 20 plus years I mean so it's I turned pro at 16 living in Ohio you were pro yeah and then made this very long run and you know there was points in it where I had to check myself and reevaluate myself and rededicate myself to my craft as a 23 I thought it was over you know at the time they had signed my final they gave me a two-year contract for DC and one more shoe and they were like we think your best years are behind you you know and I would agree yeah yeah no but back then I was like I'm a mess but of course I was eating shitty and drinking a ton you know what I mean and not not nearly as focused lost my way because my ambition was so much bigger than being a professional athlete and from that point on I only signed two-year deal I said look I promise you two years from now be a completely different human being and then I never signed it to you more than a two-year deal ever ganks I made a commitment of like every two years I will shape shift to another level and and that's what I did continually up until I signed a seven-year deal then they went bankrupt you know how much does a pro athlete make like what's the 2-year deal back when you're 23 like years back there you could make two to two to five hundred thousand depending on a shoe right and and kind of here yeah but what one of my early big hustles was I was so good at designing shoes and I would design these hit shoes and make all this royalty money right so even though you'd be guaranteed two hundred thousand you're making two box of shoes right so you could you could end up you know making five six seven hundred some guys would make like a million two million dollars off right so I did a deal with them when I signed that second year contract of allow me to go through the same process as the designers right and what the designers did is they did hand sketches then they made Illustrator files and then put them on boards and presented to sales so I would just I'd like to do like 20 of them I would get up there and I was the propagator you know it was 24 back then right 25 I would razzle-dazzle them I would put on a show in that sales room because it was like because it'd be like oh what the pros here right and I ended up you could speak from what yeah yeah and but I like look I sold it too even so many deeper levels than that if like this is what's trending and you know all that in all the colorways and materials and at one point I had a third of the entire line so I was getting royalty off of 30 or 40 shoes and when Quicksilver came in and purchased DC they were like what why is the put one of the Pro skaters getting your home so much money right because the designer gets paid like 15 a year yeah and I'm literally getting like a hundred plus for all these shoes you know no man so they kind of put the kibosh on that after they were like look like you giving you too much we just can't do this like you know like when they bought it you know I mean but that's just a little insight to the rain dude I love that side yeah what I would what I call that a younger age is that we called that stir-frying right where you would just throw a bunch of different things they cook it up I mean and that's again seeing an opportunity approaching not saying hey let me design 10 shoes it was like let me go through the same process as the designers pitched that to the CEO he said okay well yeah you know if he out designs our team sure let's give him a royalty you know and even he didn't fully anticipate it you know and the sad part was is like you know I'd go in there just razzle dazzle and dance and Sullivan and then they would pick them in literally I would hand pick a designer and hand it to him and he'd literally have to do everything right he would have to do all like get everything made to get all the manufacture sup and I would just like check-in all that looks Wow amazing urinal how still during this no no that was California that was like I left Ohio at 16 yeah so I stopped going to school at 16 and and got guaranteed at the time I had already turned pro and I right when I turned 17 you know in that sort of era you just got bored royalty that's and maybe some little demo fees so I would get like two three hundred here you know and Christmas of that year I sold one board got a $2.00 check and they were like if you move to California we'll give you a thousand a month gone you know the Maine and that that was sort of the the genesis of getting out there and then once I got out there then it just really started building because then all the other companies out here we're trying to steal me thinking that I would leave the small Hyeok company right which I just leverage to get a little bit more money out of those guys sure of course smart where we living when you first moved down here I moved to San Diego and at the time I moved in with these three girls my homie from Ohio and these three girls and when I told my mom this is the arrangement that I made and and we got a room inside an apartment three girls she said oh my god you're gonna have AIDS immediately equated me living with three girls as getting AIDS you know so that was my first thing I moved to Encinitas California and down the beach I eventually moved to PV because it was North County it was pretty far from where the action was so I had eventually moved to Pacific Beach and you know just wild in the streets I was wild you know and I had if I had went to the Ohio DMV with my friends social certificate social security certificate and their Social Security card and birth certificate and is back then in Ohio if you had those two they give you an ID you didn't have to wait they give it to you on the spot you know so I think at the time I had stayed up all night and and went there like 6:00 in the morning I was like shaking you know what I mean like trying to fill it out you know such a criminal right now you know feelings so illegal you know I already look you know imagine how young I looked at at 17 and you know I'm like there I filled out all the paperwork and I go to take the photo and they're like you're not 21 Wow and I'm like I am 21 everybody says I'm not but I am and he's like excuse me he said can you move the background to blue for 21 I was oh sorry oh my gosh and then I have this like like photo of like that ID and I took that thing out of there man and I partied so hard in PBO 17 I was known as little bill because my ID was William Wiese friend of mine so in in Pacific Beach California would go out seven nights a week and I was known as little bill at the PT Barnum and so PB what and me weren't wasn't exactly the right way to take off my career and my teenage years I wasn't really focused had all the ambition the drive but didn't really quite it was still very exploratory and the early ages another thing in common for us as we are both entrepreneurs who what I heard you say in the video is you never started out to be an entrepreneur your dad was was selling suits my dad was selling insurance yeah a couple of Ohio guys but you didn't start out to be an entrepreneur right you just wanted to be an athlete no well now I was raised by entrepreneur wolf right I wasn't I knew no other way right it's a despite wanting to be a professional athlete and getting so good really quick but the first person I made a phone call to when I was 11 years old was a guy named Jimmy George at the local skate shop right and I said if I get 10 people to enter your contest he was having a contest can I get him for free now Jimmy George was an 18 year old entrepreneur who skated started his own skate shop and what has sort of happened is this sort of ecosystem of skateboarding entrepreneurial ISM exploded in Dayton Ohio really so he started not only did he start the skate shop then he started a boutique then he started a distribution company so then one of my close friends that was working at the shop then started a clothing line then when the alien workshop the company I was Pro for my entire career those guys moved back and started the alien workshop in Dayton Ohio and all of this incredible so to me when I was young it was just this is what I'm gonna do all my everyone around me on all the people that I spend the most time with are all starting their own companies this is just what I'm gonna do so that's what led to the moment I got to California first thing I did was start a company right and that to me is that great outlier sort of aspect of you were you didn't know any other way like it wasn't even weird to you that you're already thinking about like your you didn't look at it as business like it was just this is what you did all your friends didn't everybody you know they built companies and started companies even though I didn't fully understand what that meant right right like I have always it took me many years to understand the difference between a business and an idea you know and a lot of people with Drive and will and the ability to execute bring ideas to life but they're not good businesses I mean some of them are quite frankly terrible businesses you know and great ideas and that's what I suffered with a lot in in my early days of being a uneducated guy who didn't go to his last year of high school who took a night class to get a diploma and who apparently even though I don't fully remember this story my mom says like they tried to tell me that no you got to go to school and I just convinced the counselors and and all of the principal's that I was like I just didn't I didn't need to and that they finally just let me like he's not coming in so like I guess he doesn't have to we go but that's that's sort of the different it's I I had a very unusual upbringing in that sense you know and even when I was like 14 I spent no time with kids and and in my school Jimmy George would pick me up from school and we would go to my dad would drop or my mom would drop me off the shop during the weeks and then on the weekends I would stay with him all weekend you know yeah so the kid that owned who had built the skate shop so then I would travel all over with him and and just be literally up in the mix of their business and how they did everything and that was really like the major influence on me at a at a really early age of like like calculating what my version of my business was gonna be Wow yeah who was most influential in your life growing up yeah I think I think that core group there's Jimmy George a guy named Chris Carter and Mike Hill who went on to start daily in workshop it was this kind of core group of entrepreneurs and mentors that were older and and that I skated for right almost right one at the skate shop one built the company you know and and then you know god bless my mom who i found out when i was like doing all my biomechanical body research like they were like crawling patterns like find out when you find out when you walked for the first time and my mom was like like I thought for sure like she was gonna get no no your sister was having problem with her eyes and and they said not to let you lie cuz she started walking after six months so I didn't let you walk for a year even when you tried to write and like I really believe that's like the foundation of like what allowed me to become an athlete right and she would she was the one was like he's small we got to put him in karate you know and like try to chase it down then my dad was always like literally like he could do anything I could do anything right so it'd just be like dad this of course I can do that I'm your dad right of course you can and I got that same sort of like of course I can't like you don't like from him you know and that spirit of like like understanding people and calibrating with people's energy and just enjoying life combined with this sort of paranoid mother who wanted to get me into the stuff who was so afraid I was going to be bullied because I was smaller which led this athleticism and this foundation of success it's such an early age and this true deep belief that you can do anything foundationally at a very young age that when then mixed with these older end entrepreneurs and and older mentors created the the the pool that eventually birth someone like me to do the type of things that I do in a history in a career in a life on so many different levels you know but I knew you'd appreciate it and appreciated and I love all this stuff another thing in common were both ordained ministers from the Universal Life Church yeah who'd you marry man I couldn't marry anyone but I was in college I was like oh this looks cool I would be like an ordained minister yeah let me give you some depth thank you I know you did when did it on a show of yours right let me tell you how it went right so I had this I have I embrace stalkers right I think it's just some kind of funny dog I do I do you know now I have this theory on stalking is like when when people aren't when they you engage with them it humanizes you and makes you less interesting right but I had this deaf couple that would follow me everywhere I went right and whether it was my jockey the horse they go there when I do my car stunts they were there whatever if I threw a party in a club you know they were there and and I kind of just thought they were cute you know I mean like they were in love and a deaf couple and they're just super fancy you know whatever so he shows up to my birthday presents me with a Rolex right uninvited uninvited yeah you know it's like a public at one of the clubs you know to me so he shows up you know he's like you have hard you have hard I said I I wouldn't take a Rolex from one of my best friends unless they were really rich yes I'm not taking this from you right and so then he gave me a card that just said hey I want to get engaged I can't remember name the time like will you help me and I'm like you know what I'm gonna do an episode about this so I learned sign language I set this entire thing up had her surprise like blindfold her said the whole thing put her on the zip line at the factory sent her down like you know he jumped out he lays down like and she's like Mike Oh TV yeah we're like wait what it's easy no no absolutely no then he's like for TV she's fine and then like is I got married you to me I'm like oh god okay whoa all right like and so I had planned no part of me thought that he hadn't had that part worked out right so I built I just laid out the entire episode went and got ordained for all of that and and then and then when they did it I couldn't do it right so fast forward two years later and it's such a good idea for an episode right right I'm like god it would only matter if I could marry someone that was significant in my life my sister had had a boyfriend for like two years at the time so I called my mom and I'm like they ever talk about getting married and she's like now they said they're just gonna go to the courthouse I don't know okay will you tell them if they're willing to get married and in the next three months that I'll shoot an episode and pay for their amazing wedding and and give him a big honeymoon and all this stuff and so she's like okay so like an hour later I'm like man what am i doing like why might I'm not trying to mess with her life and they're like like don't like don't put the pressure on like I don't know like you know like why are you messing with their life for your own TV entertainment and so I call her I say what ah I'm like II talk to mom yes and I'm like what she's like well just so you know I just brought it up to Jason he was like oh all great because it's just something we've never talked about right and I'm like never talked about my mom just made that up saying like oh they said they're gonna go to a courthouse they've never even though these two have been together for two years they never spoke about marriage so I said I'm gonna put him on the phone I said how you do done I'm look I'm so sorry I'm not trying to with your life you know on on you know and you know this whole TV thing and whatever but look on some real if you get married in three months I will pay for your wedding and I'll give you guys like a hundred G's oh wow you know I mean he was like all right let me talk about it and so we shot that episode they didn't like the whole thing and and had my sister's wedding inside the fantasy factory and and she loved it or was she like she loved it you know and to me it's like yeah it's blending entertainment and creativity and being absurd and over-the-top but that special man you know I mean it's like it's another one of these incredible life moments that I have and a highlight reel of incredible moments that money can't buy and and it is it is timing and creativity and opportunity all these things mashed into one with a little bit of magic you know and and for me you know I'll never do it again you know it's like people hit me up all I wanna you know get ordained and and that literally is the most significant one right because it's like I only it's just my sister in me and it's like and she you know that was at 40 you know and then she they immediately got pregnant and she had my nephew at 41 straight buzzer-beater you know and and that's why the following time I was like okay I really feel like I shifted their whole existence these are two people that didn't talk about marriage who now have a child and that's why in the following a season that I just bought them like a full house so that they could just have something free and clear that could be the true foundation of their family forever you mean like like I am manipulated the universe on that one it's my responsibility to make sure that you're secure and peaceful inside your existence in a man but as you know know how that doesn't you can get a lot for no date as well look I read you got a mansion yeah no look I spent like 380 yeah it's a it's beautiful my aunt has a as a place that she got for a half a mil on like the Scioto or the High River right in Dublin Ohio and I can go to Dublin but it's like a half a million dollar home but it's got like 12 bedrooms like six car garage and you on the river with them you know a boat or whatever it's like four wings look for like five grand a month hey I'm like what yeah hi oh babe look you'll never especially being from there you'll never not like think about how far what your rent is what you the amount that you could own but the difference is - is you would buy it for three that thing is will be worth four hundred ten years from now there is no it's not like out here when the when the waves flowing out here you can double you could literally make millions off of a shitty house and the hills dude my first apartment when I was making a little bit of money was four hundred ninety five dollars a month in Columbus Ohio and it was like the most ghetto building in downtown in the Short North and I remember I moved to New York City for like a month to go just try it and try it out because I had a couple speaking gigs and I was like let me just try it out for a month and it was twenty seven hundred bucks and I remember feeling like I wanted to throw up that I was paying $2,700 from one months of us paying four ninety five and then after one week being there I was like I get it like the inspiration like the motivation I was like I get it and then I paid 3,600 months for the next month and I was like well I can't believe I'm writing this check rad then I was like you know it's just like driving me to create more and be more inspired and yeah and do more is the price of your journey probably out to like Brooklyn or wherever and I was in Manhattan like Soho it was amazing was magical and the fifth thing we have in common is we both love ridiculousness amazing job show like I watch it for like you know I watch it for hours every day I'm like this is the funniest show on TV yeah it's so funny so congrats on getting a winning formula yeah which isn't something new you know people been doing Funniest Home Videos for years right look even even when I you know conceptualize that it was like I read an article with Vinny DiBona and The Hollywood Reporter about the 500 million dollar syndication business of America's Funniest Home Video Bob so you're like oh this makes sense but then what I did Maya pitched in the beginning is I took an episode of America's Funniest Home Videos and just stripped out all the fat like and showed that like hey there's actually only about five minutes that's good in here and then I would go in and pitched it to all the networks with like an xbox controller and leg you know pointed out and talking through like basically just almost how I do the show at this time and even at the time I sold it during Robin big right because I knew that I wasn't gonna do that any longer right and also it seasons Four Seasons robbery right so in the which was brilliant by the way in the third season I sold it direct the series right and at the time was called money shot and because we were gonna give away money like America's Funniest Home Videos and then they were like we want another reality show and then offered me all this money right and they were like season for Robin Bing or your own show my friend to go with a money shot at the time right so but I got paid probably a quarter on the money shot show right so I decided at a time like like let's just do fantasy factory first you know I mean you know because it's like so much more money even though that was a dogfight and then by the time lot of property value right a lot of production for France factory yeah well no just it's it wasn't wasn't that as it balls the wall on that you know I knew I had to make something so much bigger than robbing big and that's why I knew you know I went on I spent like seven hundred fifty G's on that building and midway through shooting it they were like this show sucks like they didn't like that the executives were like this thing sucks like I was getting attacked by a shark in the Bahamas and the night before I was getting attacked like basically the top of the food chain and MTV was like this show is not going on the air we shot all these episodes they're like cut it down to six episodes nowhere and I was in my hotel room going through probably 200 cuts trying to figure out what's missing here because what what had actually happened is we tried to that the team that I created the show with only knows how to make a buddy comedy so they tried to basically take this big building and take me and my cousin to be robbing big but we're not robbing big right and and I in one of the first cuts when it had my lawyer and my manager and all the different character I'm like now this is an office dynamic but the night before I got it attacked by a shark I sent on an email of basically like we over edited it we went down to rob big this is really like the office but set in this extreme world right and and it reeled everybody back in and then we were able to recut everything to now have that office dynamic that then allowed it to go and explode right but that's the depth before I got up in the morning it had to be like what am i doing do I really want to lose function of this arm right because the whole thing they're like you can do this if you don't if you let go of it of your arm when it's on you it will shatter your arm oh my god cuz it's gonna thrash so crazy and like in the worst part about it too is like as you go to dive like where you got to get attacked like like you have to jump through like 50 sharks all up on the surface because they know someone's there like gonna feed them so you gotta jump through them and go down and then if you can imagine like like you're like this like wow well you are like got a piece of tuna on your own as well put it out there and it's like in second when that when that thing locked on I just remember Lord like I can't believe them really there's a shark on me this is like real you know and I remember when it was over I was swimming back up and I just told myself just stop and look at this world like you will never be here again like just look it stopped and never forget this moment you know and and look down at a sunken ship and just sharks everywhere and what was literally the dumbest idea I'd ever thought of in my life a 10 in the morning was now like I got a shark you know well it's like nobody's taking that away from me like this is I put you know it's like it was it was good inning of like where I started chasing these crazy stunts after going through that and what that gave me now it created this sort of desire to build a highlight reel you know that leads to flipping cars for Super Bowl commercials and jockey and horses getting attacked by Tigers and all the different thing it led to this insanity yeah listen bears yeah like all all of like this really incredible life moments that again no one can ever take away from ya yeah it's funny I had travis pastrana in here a couple weeks ago and he talked about you and talk about some of the adventures you guys have had and how you were always like the cool young guy you know just always could make people laugh and all these things yeah he's done some crazy stuff right he's there's three people like him right Laird Laird Danny Way and him yeah I believe they have a genetic malfunction like I'm a real dude try I'm scared and this none of this makes sense I'm only doing this for story and like part of a business hustle where he literally just loves to do it you know it means and he doesn't have the fear gene like all of us have those three guys specifically they have this this thing that says first all this is too dangerous they only think about making it they only think about making it and when they get hurt doing it it's like a literally are like Travis specifically like I don't want to get hurt again either surgery like and like you know in Laird HAMP Danny way is the same way where and you can't trust them you know the same way when I told Larry can I get you know I'd never surfed before can I get towed into a big wave if he's like easy and I'm like you do the actual right yeah right but I but I didn't trust right I just know him they're tight to say you just can't trust him because they think everybody is as gnarly as they are they think you know and all I've been through with all of them from almost dying on the wave with Laird to trying to backflip the motorcycle with Travis and whiskey-throttled into a crane and trying to jump the mega ramp with Danny Way and like could not get myself to breakthrough you know but anyway and there they all have that missing element of being fearful of something and literally only think about doing it and but Danny Way will have surgery on his knee and only get local anaesthetic so he can watch it and talk through like oh I kind of see that yeah let's let's kind of pull like that's how like gnarly he is you know I mean like that's just like a despite doing so many insane stunts like I still look at myself they were all done with so a reason of content or for a major you know flipping that car for Chevy was they were the title of my league they were it was the season premiere was a Superbowl commercial was just this multi-platform mega multi-million dollar deal that boiled down to like okay you gotta really go flip a car now don't do that like on a Tuesday afternoon right like to them they're like but they respect that you know I mean they're like damn that's a gnarly one like they want favours they give they give me respect like I'm in their zone you're clothed like I know that that's just I'm just trying to make TV or content you don't mean like I'm retiring you guys will do this forever right I mean even like like I'll go work out with Liv you're done there pull work I did a breathing workout with him and we did like a other type of exercises but I want to do the pool workout with her it's insane I hear it's just I've done a few were just one I've done a couple and it's gnarly what I love about him is like especially like getting in and out of the ice tubs in the middle of workout which is just the worst right but he's always like he literally like has so much confidence and he's like you know not a thing for you not a thing for you you know you got the - and it's like just so that layered isn't like that I live up to layers expectation I am like dying inside that ice thing but acting like I'm just like yeah so anyway but when I got he really thought I'd died he was so shook in the ocean or well when I got towed into the way that I got held under by two waves had two life jackets on and I literally still under with two large oh yeah a knife and I I finally was fighting and fighting and fighting and fighting and I finally had to give up like just give up like I'm like I'm gonna die I know why I was giving up and the moment I gave up like I popped out and he just come flying in and he's like we're done we're done like he really thought I'd died he was shook he was like really really shook I couldn't breathe er what no no because I was like I had spun so crazy you know what you got two of them right and I could never get out you know and it's an interesting way to experience fear right is you're floating on your back in the ocean right and I'm like man just get me the up because I don't want to get bit by a shark right all I can think of is like sharks coming underneath because I just wanted to get up and then on most really dangerous you face it you don't yeah you go towards it versus like this one you're just kind of cruising and it comes from behind oh so now you're just like you get towed in an angle where you're not looking at it right so when you get towed in yeah the wave is completely so you're like oh and then like a house falls on you right and then you are now it's a fight for life right it's so nuts you know so still the only time I've ever surfed I never the first and only time ever so I saw a clip if you're high like cliff you're getting on though yeah all right you so you actually hit a wave yeah this is after you almost done it before before okay I was like let's get one more you know that happen one more okay so if if you were to describe yourself or biota she would give yourself who would you say that rob dyrdek is well have it very refined yeah I mean in in the sense that it's a core trait you know I mean where I consider myself a doer Dyer you know I mean like someone that has the fortitude the worth work ethic and the grit to turn all their passions into reality you know by seeing it believing it planning it in doing it you know and and to me in a self-discovery of like really what makes you tick you know and and and then I look at it as an even deeper level of unpacking leak impels right I don't have contrived ambition like I'm not being driven by trying to prove something wrong or trying to do anything I genuinely and passionately compelled to do all the things that I do right I am obsessively curious right that's why relentlessly learn you know what I mean and completely evolved and continued to shift into different levels of reality based off of the knowledge that you have and the ability to set goals and build plans only based off of what you believe in your belief is only based off your knowledge right it's just the experience right relentlessly consistent you know I mean I I you get me the same way a parking attendant gets me the same way as as Lorenzo Fertitta you know and I mean and and billionaires and at TV executives to skate kids like and you know what I do if you around me you know how hard I work I've never not worked hard I don't all of a sudden I don't go high and low and disappear you know profoundly grounded you know what I mean its success or failure there's a lesson and it's all humbling you know I mean at the end of the day grateful based off of God what a what an amazing life that you've even been allowed to live right and honestly brilliant you and I mean there's things that I've really know that I'm great at and I'm honest with myself on the things that I'm not right and and I think that someone like me who's who thinks they can do everything you tend to like you tend to think you can do everything and get caught out there when you're you know mr. know-it-all about everything that you don't fully understand cuz you decide what it is based off of your experience right and I think that sort of a part of me that that has evolved you know like energetically driven you know what I mean like where you're inspired by energy that you know your energy is gonna control all those around you and that that ultimately we're all energy and how it all feels and feeds in and out is gonna determine how everything around you ultimately works you know what I mean and you know the source of all the outcomes around you 100% responsible and even mastering how to master that energy is the fundamental core principle of happiness yes you and I mean it so you literally either wake up and you see the world half-full and that means doesn't matter what's going on you're handling you're looking towards the future you're progressing all this stuff you see it half-empty you're you could pick a part in every aspect of your life right so to me in this evolution it's becoming how do you get up every day and make sure you're looking at half-full and the simple fundamental controlling your energy right because at the end of the day that's all that you have you can sleep for two hours and if you're and you're living in that energy you could go 100 miles an hour it doesn't matter you know you could sleep for seven hours and be healthier than your diets on point every last aspect and you could just feel dead to the weight of the world could be on you when you're half empty yeah a lot of that stems from gratitude and what you talked about being grounded in gratitude right yeah yeah a to a degree right it's like every tool even being gratitude does you no good when you're half empty you can be like oh I feel like you could start picking everything apart and you can tell yourself the same way that like you can put out a vision for whatever you want but if you don't believe in the steps or understand what the steps are you don't believe that vision you don't mean it's like so many people are over positive without having realistic positivity now it doesn't mean you shouldn't dream big but you better dream in sequence math ought to get to there I'd have to go to here and if I get that here's like if you can't identify what levels you've got to reach to get to that you're never gonna truly believe it and if you don't if your subconscious doesn't actually believe it you're not gonna manifest even what you even set out of your goal that's too big to even ultimately achieve so how do you manage your energy with all the different things that are going on the relationships you have you got a baby coming on the way and you know businesses TV shows executives brands you know yeah how do you manage your energy so that you're always have full I live a completely systematic life you know it's I think you know well it's the habit side and now imagine if your habit level goes even further right we're now you only pick projects and build projects where you're part of it is only where you find energy so now let them take you're at it right and then now connect that to having a complete life plan and total purpose that's scalable right so now every aspect of your life has purpose and meaning so your faith and your big ideas is always there because you believe in your plan and you're not getting outside your comfort zone because you've built your entire system around making sure you stay there it's almost impossible to drift out of it now I have intangibles like incredible love right I have the love of my life and the person that I was absolutely meant to live on this earth with forever right and create a family and build forever and that's a something that's we all hope and dream for but actually achieving it is the is the greatest of great unknowns and actually getting and and when you are already built around creating a systemic life plan on top of optimizing that and building it to evolve as you grow but now when you you're building that forever plan with someone that you are fully aligned with in that purpose together and now your entire universe is built around the both of you it's something to be grateful for at an at an extremely fundamental level yeah you know to me because it's not many people I know could articulate it like that or actually live it and understand what it actually feels like because it's it's especially relationships it's peace I mean and it's you get up h day but don't matter how chaotic things are you look at it half you just you just deal with it as it goes and you've built your world in a way that nothing there's the stakes aren't so high in anything that you're doing and at the end of the day your family and your core relationship that's at the center of it all is the most important yeah right so your balance naturally occurs because you're not you know a lot of really driven people have to fight to find balance right versus building an entire balanced system so that you live in balance you never have to search for you actually live in and part of living in that balance is making sure that you live in the energy of everything and get up every day and look at it half half-full right because you just look at you're happy you know and that's it's a difficult thing to achieve it took me three years I would say meeting Tony Robbins was a huge part of it would write him two years ago right I had basically three years ago I had just finally had enough of what I was doing which was everything right and if you little bit of everything if you choose because when you literally can do anything and you choose to do it all you end up standing for nothing Yeah right and and none I was always doing all these things thinking one of them was going to be the answer and I finally stopped and said nope let's decide what it's all for and what you actually want to do forever and begin to build that and transition into the rest of your life and a plan that is scalable to who you are so it's put you in what you love to do the most and that gives you that same sort of creative freedom to have a ton of variety so you can still do a ton of different things but not be burdened by any of them right is sort of ultimately what it is and then what can you master what do you want to be a master of right you have to decide what your mastery is so that you can spend the rest of your life getting better and better and better better right and that was sort of my self-discovery along with the idea of what does money mean to you and your to all these companies and do all this stuff and TV also what are you what is it all for what is it all for right and what is it all for in that to mean I love to create right now I love the lifestyle that money provides you right because it gives you this immense amount of freedom and security right and the problem is is if you don't build it in a way that it's built to be secure where you're risking all the time and doing all this stuff and you don't have a plan for all all of it holistically sometimes you swing into this very burdensome where you over leveraged yourself or got too risky you know it creates like but because you're chasing a bigger thing well what's the bigger thing like and I and that's really what money matches the game didn't he was like just just made me stop and and build a plan for money for the rest of my life right and ultimately that is to create a lifestyle that my money provides right and as that scales my lifestyle scales right as opposed to getting a place of thinking that I'm gonna get rich and a system that I've created doesn't matter if I make a hundred million or five hundred million or five billion the system will never change its scalable with with where I go right and for me it's why I built a systematic entire venture system right that I call the dyrdek machine which is basically my philosophy on how I will build businesses so that's my passion right building from scratch and investing in business builds and builds invest I invest to learn I build because it's my passion right and I build with doer dyers like me and long-term I want to master curating talent and ideas newer dyers building their ideas and then selling them right I don't like running companies right I don't like operating businesses right like I love being in the creative side of it and it's only fun when it's in that hyper growth right it's so exciting and the ultimate payoff is that exit and I want to build it with people that want to take and run their ideas forever we're gonna build these businesses to last forever but I only want to be there in a 3 to 5 run of helping you build catalog and just do that over and over for the rest of my life right and just get better and better at it right and so for me it's you know I'm you know I'm right now I've been investing a ton of alcohol brands right because I created this sort of disruptive tactical revenue model that approaches disrupting alcohol distribution by building a distribution by neighborhood strategy connected to marketing and storytelling to owning on and off premise in neighborhoods instead of cities right and what it allows you to do is go underneath this sort of super strict distribution world and if and use your brand's identity and what it stands for in a community to scale revenue that ultimately if you break through at any level in the alcohol space they said they buy them at ten times revenue really so it's not about creating a profitable business you literally get to 10 million yourself or a hundred its that clean right so it's like I invested in three to test three different tactical models a college distribution one for a boxed wine a white flavored whisky with an elite elite team of guys that have built and sold businesses at a really premium valuation early startup 22 million posts like and then a more media based group that are creating a ton of content but I have all chairs then this is a tactical model on how to disrupt alcohol distribution with this neighborhood revenue matrix right and let's let's see what happens right so now I get to test and learn once once I refine and see that it works I'm gonna start building right I'm gonna start building because that's what I actually love to do is like like Oh like come up with the idea come up with the now the name all the websites available what like think about that you know like in add to it like that's my passion so if I get to do that in my venture side right and that that's what I love to do I'm only gonna get better and better at it forever right and then for me I put all my money in private placement real estate multifamily rooms right where it's here or I or all over but only with high-level expert operators because you get you get a tax-free dividend right and then they roll them they sell the the the units every five to ten years and you roll that into another one 1031 exchanges so you never pay taxes on that either right so now that creates sort of you're sort of like what I call the financial freedom fun with that dividend if you keep your expenses inside that dividend your lifestyle is never at risk right and so as you continue to play in your venture world and you know yeah you you you have like live in your venture world every time one pops then you load it back into your freedom fund and the beauty of that system is it snowballs over time of course and and that's the cleanliness of how I look at it you're just you want to live within the means of your freedom fund have fun and and your passion your mastery inside your business and then my personal home you know I'm going real extra big on like the personal home because you know conceptually I want to have the center of gravity for my family they want to have five kids you know and and I want the home that they grow up and to be where they come back to for the rest of their lives like I want to tether them ohayo feeling man they did back home yeah and I just want that as part of the great stability of just knowing like this is where you truly come from you know and that's never gonna change you know the meaning and that holistically now is connected everything the entire plan of every decision I make connects back to that entire system you know I mean even doing a you know I I wrote in and doing a business show for NBC right and it's everybody's like what's your next TV they all the network's everybody's all me like you know and I did not want to do anything until I figured out my entire system so next sense right and and it adds to my mastery right so the show is about built around a fund that is curating ideas and investing in one having a competition for three like businesses where one ruins the capital right and what helps your business or system it all feels right and and the beauty of it is is I can look at so much deal flow as as as sort of my own venture business but I am I've been open to this entirely new world because I'm looking at so much business now because I'm casting for a television show right so it all again ties back to this entire holistic picture that at the center is just being happy and then how do you be happy just living the energy howdy what do you get energy from I actually get energy from all that should I get energy from the stable side of it I get energy from building this amazing house and having this amazing family I get energy from the entrepreneurs I work with and my my venture business right it's like for all of it it's it literally now is is where this entire swelling universe of at the center is just literally just a happy day and that's very difficult to discover within yourself especially when the train is going a thousand miles an hour and you're doing a million things I just looks like no you have to you got to do it now you know I mean like you got to do it now and you've you've ran 40 years of just all over the place you know it doesn't work it's like stop and and think about it all and then what does it all look like in the beauty and I would I would argue that even when that self-discovery is right around the time I met my wife this is meeting T Rob this is like you know all sort of the aspects I you know I hired this really brilliant strategist that came from the agency world that helped me bring all this out of my my mind and codify it from a business side as I was doing all the self-discovery of trying to see how it all adds up you know and you know cuz even you know I you know try to explain to Tony like you know like man you know like you have no idea how much meeting you changed like my life but we haven't I've never gone to need the big stuff I've never like you know it's just me and him you know and like he just doesn't like I just feel like he's he doesn't understand the actual impact and what I actually did with how much it shifted me into this mentality because even the guy who led me to the private placement strategy is Ajay Gupta who wrote the book within right and he was like right as I was prepared to start like doing meeting financial advisers he had emailed me and I'm actually going he just immediately put me on with AJ and then AJ comes to my office like the next day and then it's like I'm trying to like I'm literally laying out this whole plan I'm missing this element and you know there's a lot of different theories and what it is well if that's your true theory then and that this is the balance of your portfolio of this is your risk and venture and it needs to be real estate and this is how it needs to look like he really like like like put all that he was the final piece to put in even when I try to explain that Tony to he's still like you know he's he's like serve over everything you know like it's hard to like you know even he sent me an early copy of I am your guru and I'm not man I'm like I just wish there was so much more like who you really are in the beside the scenes of you how interesting it's like but I wish there was more of you I don't want to make it about him about the students yeah watch it with him the day before it released and it was amazing yeah and that'll CIA actually there's a small surprise okay I went to uh there was to here right there's a one and the one down on on Wilshire uh-huh you went to that work yeah look this what happened to them he was sit right by Harvey was so funny to watch him like watch himself with Nick after that one he there was a Q&A with an hour and a half did he get workshop did he give you the visualization so great it's amazing man man and not he's amazing look how you look it's and it's and this is this what you need to learn from him right I'm not trying to trying to turn that like mental yeah I'll take it hey think of his mastery think of how tight his message is so tight right it is like and it's like like to me that his principles should be taught in elementary school because it would help you begin to build a foundation of who you are as an individual as you decide to journey into your life you know and and that is from doing it for so long and so many and so much that it is uh you know obviously continues to optimize a but damnit that is like it is a philosophy that is so tight and it's deeper than people even realize because you might drift off and add some things to it and realize house now it's actually like it is it is like the core epicenter for evolving yourself continually and making the best version of yourself you know what I mean and like even as I was on him tough like you need to need to be curriculum and you need to like you want to influence like really influence like the world yeah like lakes like make a movement to add this as part of being taught in schools on how to like empower yourself and and build your own self-confidence and find your mastery and purpose like and understand who you are like this starting in school this shouldn't be for the few that are driven enough to figure it out I know preaching the choir to me yeah maybe you should start a school curriculum yeah school of greatness what are the non-negotiable habits every single day that you must do in order to have an optimal life that day look I'm it's very because I think you know the athletes know more than anybody right because you understand all the unfair advantage yeah and when you get in you understand people that have never been an athlete will be like oh I've been eating well and I don't feel any different right it's like turning things to have it matters right so and this is just what I do I look at I look at life in in three levels right now look at health life and work right so every morning I get up I weigh myself full body composition yeah I mean I brush my teeth I immediately have an oatmeal in the water and then have a coffee I track how many hours I slept I rate at the beginning in the morning how motivated I am between 1 and 10 right and if I'm below 5 the it's it's half-full from above 5 or a 5 it's half-empty if I'm above 5 it's half-full then I track everything I eat all day yeah and when I eat but I have a food system so I don't have to think about it like during the week so the meals just show up at the time so I don't I don't have to think about it cuz again you take your energy to be creative with a friend don't don't want to it like you know and you know and then you have the freedom to trail off you know the discipline is tracking it so you understand where you're at and then I track how much I work that day and how much I spent on health right so a trainer comes to my house every day at 8:00 and I either do body work or mobility or whatever it may be since I've been reengineering my total structure and then I try to do a stretch and elliptical at some point during the day and some form and now in my new office there's like a Holistic Center in there so I've been going down there and doing different things so I'm murdering it when I put in two hours a day on the body right so I track how much I work how much I'm just living life how much I slept and how much time I spent on my health right and then at the end of every day I'd give it a life a zero to ten health a zero to ten and work a zero to ten right and so I have this incredible data you know I mean of like looking at like it's just so interesting like yeah it's so sick but all on Google Docs no so I put it all in the Google Calendar I got a system I put it on Google Calendar and then and then then my assistant then pumps me out like in Google Docs like my monthly numbers right so you seek look it's an athlete yeah you'll appreciate like understanding every aspect of your body composition but as an act like you know when you're losing it right and you're fading and like you're you're you stop tracking for a couple days and now you're now and now you watch you know it's that that you might stop weighing yourself for a little bit and you now you're afraid to get on it now it's like two weeks goes by and you get on and bam there's like seven extra yeah I mean it's like it's that yeah the purpose of the system now it's not foolproof like life still hits you you know I mean I'm over here pre traveling yeah you you you you know it because you understand right it's the it's you you know what is absolutely perfect for you it's so hard to maintain right so it's the the system for me is just what like like eat bye turning gamifying in yes I get excited about the numbers and I go I'm keno I kept it at 59 calories and I was out of 26 and like I get I get into the gamification of it I love looking at the data that that's what motivates me to stay inside the structure because I ultimately know it's the best version of what I'm gonna do and I believe even when you're that that healthy there's about three layers deeper that you're able to accomplish because your mind is thinking about everything all the time and then you're solving problems in between other tasks because you're so much more clear right and I think that that's especially really being super healthy and clean diet and whatever that is for you it's just not filling yourself with a ton of garbage I mean and there's layers that you begin to unlock that you you don't realize because you might just equate it to like I feel great you know or if you know it like and then you could get hit by something in life and all that healthy die and everything could literally make crush you because like what just happened in life was such a burden that doesn't matter how healthy you are you're not gonna live through that you know you're not you're not gonna find energy through that sort of burden but being someone being an athlete and understanding your body at it's good bad and really bad right and really great like you just you and you know how hard really great is to sustain or it's the how do you how do you just be good you know I'm not trying to be really great because it's just unsustainable you know I mean it's it's good it's just part of a game yeah it's just part of living in that that's sort of like the structure to how I have it and then I just you know there's a company out here called my Fit foods I don't know I love my Fit foods right on the street for me right so I have you know my team just managed my Fit foods or mash them and it's just you know you get to manage your calories clean and like you it's fulfilling and and I you know even recently shifted from every two hours to the Tim Ferriss every four hours right and especially if you're not doing a ton of physical activity because I'm only doing rehab and trying to like reengineer my structure yeah that you know you you can stay lean that way and and still have the energy without overdoing it then of course I did all the blood tests and everything and like you know you know and what I found you might find this interesting you ever do blood tests to kind of see what your legs do any that what I found really interesting is all these allergies and all these different things when I just went to this clean diet and and sustained it for a year I went and got all my tests back like I didn't do anything specifically like out where they'll be like you know take this vitamin for 16 hours that all I did was just eat cleaning the retest and my gluten tolerance was like almost nothing like before it was like he's so allergic to gluten it's like all these different things and it really leveled everything out by just eating less yeah and trying to be on like 80/20 where you just you know when you lose it you lose it a little bit but look life gets you you know no matter even with this great purpose and bragging about how this little guy in the center all happy you still get I still get drilled of you know man a handlers you know it's you know when you live in the excitement it's still hard to manage expectations its expectations is that great burden of our life because it's this hopefulness like a new opportunity thing like you know whatever it may be it's always there's so much energy associated with expectation and the hope behind whatever that may be and getting a couple of those in a row getting slapped back at you can contain the strongest most driven purposeful person you know the meaning and it's just a part of life no matter how much you've calibrated who you are as a person and built your life you're still gonna get like punched in the gut you know every couple months worth what's missing in your life right now man I don't look I am it it's not very interesting but to me it's the family and home growing you know and me like sons do here any day I'm really excited about it but you know want to build the house you know I mean I've just been going through the process it's gonna take so many years to do it I wanna I want to build just this you know place that that that I love and live forever so it's like by the time that's done and and I've sort of transitioned out of dancing on a laptop and being the skate guy and sort of evolved into like this sort of doer dire entrepreneur retired adventurer an athlete like and when I can evolve into that space fully and have built the home that I'm gonna live in forever and now I had become a dad for a couple years like I'm still like I still long for beginning to get into that forever of my life because I just am at the beginning of it you know yeah okay final couple questions I promise this is called the three truths three truths so you've lived in your home forever and you've been there for a long time yeah and it's the last day for you yeah and everything you've ever created the videos the books of products it's all been erased yep and everyone's there you're happy you've done everything you want to do and they say we don't have anything to remember you by so from memories but here's a piece of paper and a pen and we want you to write down your three truths yeah three things that you know to be true about everything you've experienced in your incredible life bit by sharks bears all the stuff you do what are the three things you know to be true about life that you pass on to us yeah well I think number one is everything you seek to achieve build a believable plan you know I mean it is whether you're you literally just want to like become a paper person and build a plan on how it is and what is going to be like whatever you want to do like build a plan you believe in because you'll have the faith to the to the tough times to actually do it because you actually know you can do it you know you know number two I think it would ultimately be to to be learn to be passionately compelled you know in the sense of learn to find what drives you based off of you wouldn't have it any other way because ultimately if you're using something for fuel it's inevitably going to run out but if it's an internal engine that is literally you don't know any other way to do it because this is why you do what you knew is because you're compelled by your passion that will fuel you forever mm-hmm number three very simple love people and have fun yeah at the end of the day you still get up every day and interact with people in their energies and if you don't really learn how to find beauty in every single person and calibrate to an exchange of what you're about you're just not gonna be a happy person if you can't find joy and and fun and and literally any like pretty much anything that you do especially when it comes to interacting with people your you will never be happy yeah yeah it was a great truce man that's a great choice I don't know if those are exact true they're pretty long they're good they're like I like before ask the final question what how can we as a community in school greatest community support you what can we do how can we promote make sure everyone watch ridiculousness but what can we really do to serve you what's what means the most to you right now I would just hope that I think people that find you are just seeking knowledge and looking to elevate themselves you know I you know I don't do too many things you know and I appreciate you coming up and I just knew philosophically you would enjoy I love I want to go for five more hours I'm like I can't get over this stuff you know I knew that you would philosophically enjoy the evolution of Who I am there my way of thinking and to me I would just hope that long term I'm not a teacher you know I mean I don't I love having conversations and talking about why I do what I do one day I will say this is how I lived my life and why you know as just not for everyone but this is why I did it but I'll never be someone that will be speaking and writing books and doing all this type of stuff you know me but it's it's ultimately I'm not a teacher that's along the self-discovery because you would think someone that thinks like this would be like damn this is a teacher myself as a teacher either I look at myself as a student that shares what I'm learning yeah but your passion is sharing and inspiring and teaching others you're taking this knowledge reap repackaging in giving it to them to help them you know and I just think that ultimately it's in that self-discovery I just knew it was never you know something that I you're doing in your own way you're entertaining yeah teaching through entertainment and I would mother like like doing this I don't mind because it's a conversation you know and and and I think it's the reality of when someone like you as a conversation with me it's just another hopefully to the to the listeners that are on your podcast to be inspired that there's just some some truths in there that they can just apply glue no because it's the same way that you know you read Think and Grow Rich when you're 20 your you could you barely understand it you read it at 25 you get a little bit more out of it you read it at 30 it's like oh wow you read that at 40 and you're like goddamnit like this is the most powerful lessons ever like you can literally control reality it master this book right and your own we're both in the documentary by the way the doctor man oh you are excited about that yeah and look because it's the truth and it's the it's the the sketchy ones are the sexual mutation and sort of what happens when you can control like reality like it's it's the stuff that's hard for a young man to fully understand you really get it at 40 you know I mean and and it's just the idea of every single thing you know to this day you know what I've listened to today working out is the richest man in Babylon you know and it's like right it's I you know listen to your audiobook and watched a bunch of your stuff just just getting an understanding of and wanting to ultimately hear your philosophy which has a ton of Think and Grow Rich and you know and a ton of that sort of to me it's the the athletic mind like applying what the that sort of the same thing from from the athlete's mind I mean which is a I can relate to because I actually I know what the effects are you know not unless you're really in it it's hard to understand what discipline can do to you physically and what how you can grow you know yeah that was a really long way of saying I don't have anything to promote okay well rob dyrdek calms your side it's a beautiful sight and you were sharing your ten principles but you've got to like five or six yeah so I want to make sure everyone goes and reads or ten principle because when I read them I was like this is really profound to have your own kind of mission statement you know declaration of what you stand for I think everyone should follow that process for themselves so go check out rob dyrdek calm see those principles is at the bottom also you have a foundation right yeah haven't launched it yet you know everyone got into that I saw what's all the video trailer for to like give you give you the concept is I'm a doer Dyer I want to build companies would do it entrepreneurs right and I want to build fifty to a hundred businesses that I sell over the rest of my life and from a philanthropy side I don't want to help entrepreneurs I want to help people live these insane moments like I got to live you know and and rather than build a foundation around any like entrepreneurial ism or a cause or something I want to build it around achieving life moments so if you can prove to me you've planned out every single aspect you know I don't you've figured out a way to put a rocket on a on a motorcycle and you've got an idea to jump it you know 500 feet and parachute out and it's gonna cost you 2,000 for the bike and 6,000 for the ramp and you need this much space it's gonna cost you 75 thousand be like you laid at all you planned it beginning to end to your achievement I'm gonna give you the money well maybe cuz I want to live vicariously through the doer Dyer like me who's got a crazy thing that they want to do but no one would ever provide a resource for that and if I look back on my life when everything's been a race and all I've got to do is tell stories it's gonna be about those hundred individuals that I built and sold businesses with and how excited I was about their ideas and the thousand or so dreams that I made come true for those people were just like me that cut from that spirit that created some amazing idea that that I helped bring alive right you have these two things and what do they all connect back to they're all just like me just do or Dyer same mentality and in that sort of realm and that's I can do that forever yeah what are you gonna launch that probably like a year so okay well I'm gonna write a check for $1,000 for one of the first people that you know my support so appreciate that I believe in everything that you have done and I appreciate your energy in that your impact you're making in the world so I'll get you check today on that I'll give it to you right now okay final question before I ask the final question I want to acknowledge you for a moment Rob for your incredible spirit your incredible heart and your passion you've got such a will to live a happy joyful life and you're like a symbol to me you're like a symbol of someone who is who can come up with any idea and make it happen and that symbol for me is such an inspiration because so many people look up to you and say hey if this guy the small kid kids from Ohio who's a skateboarder can create anything he wants and have fun doing it and it doesn't look stressful like you're exactly the way you are on TV you're like just good old happy dude you know good ol happy dude but you do don't be a dad that's it man but you're like a symbol of a lot of inspiration for people because of the way you're being every single day and how you show up in the world so I'm gonna acknowledge you for your gifts for your ability to be creative and also have systems for yourself because a lot of creative people don't have that yeah they're all over the map and enology for taking your life in relationship to the next level and becoming a dad and having this vision that's a beautiful incredible thing man so I can argue for all the gifts in the world that you bring and my final question is what's your definition of greatness you know ii mean because i think you know we we tend to look at greatness from a performance perspective you know I mean and I think that's fair mm-hmm right and I think it's owed to Tony Robbins to be that greatnesses win like someone's true personal mastery inspires the masses you know I mean like when when whatever it is when your personal mastery is at such a level that it inspires a mass amount of people you know and when you you tie that to the Jordans and different athletes when the Tiger Woods and in the great thinkers and different things when you're what you became so masterful at personally became this great source of inspiration you know and that's what leads to greatness super difficult difficult rob dyrdek thanks so much mama appreciate officiate I love the apartment hey guys Lewis house here and thanks so much for checking out this video in this interview I hope you loved it if you did make sure to leave a comment below and share this with your friends also I've got a huge announcement the summit of greatness is coming very soon if you love the school of greatness podcast if you love these interviews and you want more you want to connect with some of these speakers in person you want to connect with me and other people just like you who watch and listen to these interviews then make sure to sign up for the summit of greatness go to summit of greatness dot-com to learn more you can check out more about the video that we have that we created for the summit there's a link in the description below as well its summit of greatness dot-com check it out right now I hope to see you there and again thanks so much for watching this video

Channel: Lewis Howes

Views: 89,651

Rating: 4.9074073 out of 5

Keywords: lewis howes, the school of greatness, rob dyrdek, fantasy factory

Id: qSLcY_U8Oww

Length: 81min 45sec (4905 seconds)

Published: Mon Aug 29 2016