He started in his KITCHEN! 😱 How Tom Bilyeu Built a UNICORN Business

but that was when I really started to go okay you've made a lot of promises to this woman and you're not on a path to keep any of them I want people to know it really does not matter where you start the whole question that life is gonna ask you is where do you want to go and what's the price you're willing to pay to get there and I go to her dad you know I want your blessing to ask your daughter to marry me in the nicest way possible he says no so my obsession became that humans are the ultimate adaptation machine we are literally wired from the ground up in order to grow and improve under stress and pressure so he's seeing like people who seem legitimately happy to see me all of this madness going on I said ondrea's do you remember when you asked me how I was gonna take care of your daughter and he said yes I said how am i doing and he just started to cry I started the max out program so that I could bring you people in their lives who have maxed out particular areas or life or that I'm fascinated by and I was telling this gentleman to my left I made a list of people that I personally wanted on my program because they fascinate me and they informed me they inspire me and so this gentleman to my left just to give you a background this this guy parlayed a 990 SAT score into a multi-billion dollar company that he built it grew 57,000 percent the first three years I want you to get your head around that he was named by Success Magazine last year is one of the 25 most influential entrepreneurs on the planet secret entourage in 2016 named him the entrepreneur of the year and he has built multiple companies into brands and there those are things I'm very impressed with we're gonna get into your head about how you did that but I'm overwhelmingly impressed with impact theory which is an organization that he and his wife Lisa started the last few years that is really making a difference in the world just like his company quest nutrition didn't so Tom bill you thank you for being here today thank you for having me man I'm so excited to be here we flipped the script before so I've been on his program and now finally I get you here and frankly being on your program impressed me even further with you the level of dedication and preparation and how much you care and I just know both of our audiences wanted to see you and I together yeah so let's talk about you today though this isn't about me so yeah so nine 90s 80s true story true story and I took it twice so that's my combined but your combined yeah so neither time did I actually score that high both were lower but when you put the best math and my best verbal together that's when you get the nine ninety are you kidding you don't even Barisan no if they hadn't let me take it twice I woulda had I don't know like at nine sixty or nine seventy I feel a lot better because I'm not gonna tell you what mine were because you would probably leave the room right now but mine were even lower and so you and I give both people and I retested - and so you and I give people hope who maybe weren't the greatest students in the world that's literally people think that it's embarrassing for me to admit that but the truth is that is exactly what I want I'm already at the punchline of my life right it works out okay perfect so it's like I want people to know it really does not matter where you start the whole question that life is gonna ask you is where do you want to go and what's the price you're willing to pay to get there mm-hmm were you i but you know I completely agree with that - obviously were you like this young so I know you didn't have the best 80 SAT scores in the world but I've been around you enough now I consider you a freak which is a which is a compliment coming from a guy like none and I take it I think you know what I mean you're uniquely driven and wired to pursue greatness and to make an impact no pun intended in the world at a level that most people have not yet realized they're capable of even though they are and so did you know this young if we went back and looked at this kid who grows up in Washington State was there already these obvious insights and clues that you were gonna turn into this guy what were you like as a young guy now there definitely were not Clues so when I was a kid my I I didn't show any signs a promise to be really fair and my own mother when I left for college like she I almost chickened out and I was like I don't want to go I want to just stay home and she was like no no you need to go you need to go pushes me out of the nest and then literally every day since she's tried to claw me back one day like I don't know three or four years ago I said to her mom like you were the one that kicked me out like I wouldn't have left if you hadn't pushed me so why did you push me yeah and she said with no malice whatsoever I just always assumed you were gonna fail oh my gosh and now that was she had never been like always my biggest cheerleader always rooting for me telling me I could do it but quietly just inside she was like you didn't show any Drive so the one thing I will say is I was grandly ambitious I always said I'm gonna be rich I'm gonna do this I'm gonna do that always always since the time I was a little kid but I didn't have the drive to see it through so I really really was an empty dreamer when I was a kid and it was learning to hate that in myself if I'm completely honest yes and to not allow myself to be an empty dreamer to force myself to get the skills to actually execute against it to not be in any way shape or form pacified by saying I'm gonna do something which is actually super dangerous most people just thinking about the fantasy of what they're gonna do gives them some partial sense of oh I've done it mmm whereas I stopped letting that be okay for me which largely came down to embarrassment I felt around my wife working when I had no job and that was the time she was my fiancee at the time yeah but that was when I really started to go okay you've made a lot of promises to this woman and you're not on a path to keep any of them well our story unbeliev I did not know that and our stories are unbelievably paralleled I was in the same situation by the way where I was sort of an entrepreneurial unemployed guy well she was paying our rent right so I relate to that too how does I'm just curious I want to make sure I just I think you're one of the great American business stories and not only because of the wealth that you've accumulated but because of the number of this words overused but it's so true with you because of the impact you're making in the world because of your success that's what I admire as you know that's what I'm trying to do with the maxout program - and just with my life so I what I don't get is this connection so just help me understand it because you know that I know your story I'm fascinated by it how do you get from a nine ninety SAT into us see how I got into USC itself this this makes me a little sad this is one part the story I wish were a little different I cheated all through high school so the one thing that yeah so I graduated in the top ten of my class and the cheater I was a good cheater and and this is one thing I will say people talk about network and they talk about charisma no it's it's just real and so I was nice and that got me a long way I I remember in seventh grade so one of the guys that would later cheat off of in high school becomes my absolute best friend in the universe but he's on the spectrum right the autism spectrum and in seventh grade he wouldn't talk to anybody and so I turned around one day and I was very outgoing at that time in my life which I consider myself now at just a dyed-in-the-wool introvert but at that time the role in the family that I played was the jokester so I was used to getting laughs and getting my self-esteem from my ability to make people laugh so I turned around to him in seventh grade I point at him and I'm like my mission in this class is to get you to talk and so inside he was thinking oh my god somebody actually cares yeah and so then it became like we just started attracting to each other and he is still to this day probably the smartest person I've ever met and so it just became this sort of unlikely pairing but to give you an idea of like how weird this kid was and but we're still close to this day so he he talks of himself like this my mom said if he doesn't start acknowledging me when I say hello to him he's not allowed to come over anymore she would literally say serum to his face hi and he would say nothing it was super weird so I was like dude you just gotta say hi and so he credits me with teaching him like social skills and I credit him with helping me graduate high school basically so but I always believed graduating literally and I always believed that I could do the work but that other things were more important to me so I told myself a total story which was that hey I could be working and earning these grades but I'd rather like learn how to be how to talk to girls and how to like socially engage it's total BS I'm well aware of that now but at the time it really felt totally justified and I was like they're not teaching us things that are gonna help anyway nobody can answer why algebra is gonna be useful to me and so I just felt like that was fine but when I went to college day one I said okay I'm gonna be taking on a massive amount of debt I'm learning the thing that I love this is what I want to do with my career so I better actually know how to do it so the phrase that I repeated in my head over and over and over it was a RF sink-or-swim I will not cheat not even one it doesn't matter good either one of those is acceptable the only thing I care about is that I do every bit of work myself and so and I stuck to that so my grades in college or reflect and I did better in college than I did in high school and you didn't is this true that you would you want to be a filmmaker yes right very much but you didn't know there was a difference between USC film school and USC good welcome to growing up in Tacoma so first of all like nobody really knew how this all worked so I went to USC because my dad had a friend who made almost an offhanded comment my dad was like oh my son wants to go be a filmmaker and the guy was like Oh USC is the best film school in the world okay and so my dad comes home and goes I get I hear USC is the best film school so I was like well I guess I'm going to USC then literally I didn't even think beyond that it is the only film school that I applied to I applied to one state school and then she was seen that was it oh my god and I got into USC and I just thought the way College worked was you but tell them what your major is right people taught you declare your major right so I thought cool I'll go declare my major and then in the prep so I've already committed I've already said I'm going to USC I've turned down the other offer that I had at this state school it's done I'm going to USC taking the financial aid package all of it then they come to your town and they they orient you to like what it's gonna be like and they show you pictures and all this stuff and I'm so excited and then I don't know if I asked a question or if it just came up and they said something about how to get into the film school it's a separate application process and I was like what do you mean literally my heart dropped through the floor and I was like oh god and so then I was like what are the requirements and they said well we like to see at 1300 on your SAT I was like what do I do now and that was the beginning of like real panic so what did you do so I go to USC and I'm like somehow I'm gonna figure this out and you have mandatory counseling and I go to the counseling and they look at what I've signed up for and I've signed up for a film classes like I'd already been accepted to the major they said Tom listen right now you're gonna end up spending a fifth year at the school because the you are more likely to get into Harvard Law than you are into USC film school do not do this we see people do this every year get out of these classes take normal general education requirements I was like no no I'm gonna get in I'm gonna get in and it's the one time in my life where someone looked me point-blank in the face and they said you are going to fail like it's not a question of in you are going to fail you were going to spend a lot of money and they were doing it from the position of like look I don't want you to waste them money yep but they were so aggressive about it and there was something in them telling me that I couldn't do it it was like I'm definitely doing this mm-hmm and so I found there was a guy that was on the admissions committee who offered like you could go join him for lunch and so I went he made the offer to like a class of 350 people and I was the only one who showed up and I was like how's this possible so I say to him look I got a 990 M SATs what do I do I really want to get into film school and he said Tom SAT stands for scholastic aptitude test is supposed to tell me how well you'll do on college you've already missed the fresh the freshman class you're not gonna be you're not gonna get accepted then so you can only get accepted as an incoming junior but it is an incoming junior I don't care about your SATs because I have two years of college to look at mm-hmm so we said if you don't want me to worry about your SATs just get good grades okay so I said cool for the next two years all I'm gonna do is get good grades I didn't date and I didn't party I didn't drink I literally didn't leave my dorm room I worked I put my head down for two years and I just worked and I got if it wasn't a 4.0 it was like a 3.95 exactly so it's never that clean like I want my story to be hey I learned that if I just put my head down and work my ass off I can get whatever I want that is unfortunately not what I learned because I believed at the time you're either talented or you're not so I wasn't in film school to become a filmmaker I was in film school to learn the technical side how do you turn on a camera where do you put a light things like that but I thought you either have the ability to tell a story or you don't so I believed myself to be a natural filmmaker I just believed I had talent okay and so I go to film school and everything is proving so first I gamble right and I take all the film prerequisites even though they told me not to I get into film school so that feeds my ego yeah then second my so you have two classes that are like testing you to see where you're at as a filmmaker and I smash it first class smash it and your second class you have to team up and basically everybody wants to direct and anybody that wants to be a cinematographer that's good all the directors are fighting for them and so not only did I get the cinematographer everybody wanted but I got to direct and then we killed our film it was amazing so now I'm like I'm the right like literally every egotistical belief that I had about myself being naturally talented it's just it's just happening for me it's effortless I'm not even putting that much energy into I mean other than the physical production which is exhausting but I'm not like trying to be more artistic I'm trying to learn how to turn on cameras and stuff like that but I'm just a naturally talented filmmaker okay so everything in college is leading towards only four people in your class get to direct a senior thesis film so all the people everybody else crews but four people get to direct and I was chosen as one of the four one so literally the narrative in my head is I am naturally talented you either have it or you don't and I have it and I'm very grateful that I have it and then I make my senior thesis film and it is the most catastrophic horrific crash and burn embarrassing thing I've ever gone through the class is making fun of me they're cutting up reels of my film to make a joke out of it I mean it was it was abysmal oh my god and in that moment I realized the cold hard truth and this is when I tell this story people think oh now he's just being hard on himself you're being overconfident I'm telling you right now I didn't have talent and so in that moment I realized I don't know how to tell story so whatever natural talent looks like I didn't have it it was so bad I stole the master from the school no yes because I never wanted it to be seen again so like that like this is a really so that leads into the darkest period of my life okay so I graduate and you would think hey but you worked so hard to get in film school why isn't that the wringing narrative and it just wasn't the wringing narrative was you thought you were talented you're a fool you don't know anything and I couldn't afford to furnish my apartment so I was literally laying on the floor of my apartment I had an air mattress but I was laying on the floor of my brief MSC with a degree from Essie taking every remedial job that I can get because I'm I need now my ego is so crushed smashed I need to be the smartest person in the room it's like the only thing I have left well at least I'm naturally smart so I just put myself in dumber and dumber rooms means I'm making less and less money I'm selling videogames retail at one point I mean it was really bad you're putting yourself in dumber and dumber room so that you were the smartest person around the room got it I wouldn't interview for a job unless I knew this person at some point in the interview will say why are you interviewing for this job you're better than this it's interesting to me the takeaways you have from experiences because in life it's not the experience is up to us it's the meaning we take from them and it's interesting to me that even you getting into film school even your takeaways are deeply unique and very self-aware how's the next step happened I began to discover brain plasticity so I'm laying on the floor of my apartment I'm flirting with depression I just don't know how I'm gonna make anything in my life feel hopeless and lost and so I start reading about the brain mmm and reading in college revealed itself to me as as the way to gain knowledge and so I start reading reading about the brain I see there's this debate going on this is like late 90s early 2000 and there's a camp of people saying no no you can learn even like till your last day on this planet but it was highly debated it's not anymore but it was then and I said I choose to believe that I choose to believe that I can grow and change and so I start reading voraciously I started thinking about brain plasticity and getting better I take a job as a teacher and realize in teaching them I'm able to make their films better and if I can make their films better why can I make my own films better so that starts to rebuild me and I started thinking of myself as someone that needs to grow and learn and get better so it's now called the growth mindset you can now get a book on you can watch a thousand youtube videos now that this existed back then which is why all the stumbling around and but I start reading and I start reading for raesha Slee and it starts to build my belief system and that belief system ultimately is what completely changes my life but first I need some more pain and suffering okay so when I meet my wife part of what she's attracted to is I'm talking girls mindset man I'm like I can do this this is what I'm gonna do my dreams are big I went through this I've learned from it I know how to do this now I got it trust me come with me kid yeah you know you're gonna be rich one day and literally that's what I'm saying to her and she's into it ready to go for the fight wants to be a part of it like my wife a real Slugger and so we then are doing the back and forth because she started as my student at the film school and we fell in love and but she's in London and I'm in LA and so we're having to do back and forth and I find myself living in London and now I want to ask her hand in marriage and I know she's old school so I need to go to her dad yeah and I go to her dad and I say you know I want your blessing to ask your daughter to marry me and in the nicest way possible he says no and my wife Lisa had always warned me my dad's gonna quiz you when I introduce you my dad's gonna quiz you introduces me he almost doesn't look at me okay no quizzing get to know him a little bit no quizzing seems kind of disinterested he'd ask me a question and then wouldn't even listen for the answer so but when I say I want your blessing to do just so he starts going through all these questions and the the final question was how do you plan to take care of my daughter because he was very successful okay and he said my daughter's become used to accustomed to a certain lifestyle mm-hmm and how are you gonna provide that for her mm-hmm and I said sir I know what you see right now is a broke unemployed kid but I'm the most ambitious person you've ever met and I will one day make your daughter rich mm-hmm and he said thank you I hear that I still don't want you to marry my daughter now important to acknowledge he's always been incredibly kind to me he was just very clear that he did not want me to marry his daughter yeah and so that was like whoa like the gauntlet has been laid down I'm gonna rise up to this and so in my soul I'm like I've got this man I'm gonna do this I'm committed there's no way I will not get rich now because I'm gonna take care of that woman I'm gonna show him that I'm right and then the next morning I lay in bed for three hours maybe four and the day after that three four hours again why because was cold I didn't want to get up and put a sweatshirt on and literally walk the eight paces and so I would sweat it because she was working and my job was to make her lunch and she would come home and we'd eat lunch together and when we get to the punchline of what I'm like today even I have a hard time believing that was really me so then these two successful entrepreneurs walk into my class up to that point I'd promised myself two things so I grew up chubby in a morbidly obese family and with no money and I said one day I'm gonna be rich and one day I'm gonna have six-pack ABS hmm and that was my promise and these guys walked in and they were rich and they had six-pack abs and they said look we're starting a technology company why don't you come be a copywriter and I was like absolutely and it's one of those were people like what are you doing like you're leaving the secure job for me I was like they're like unicorns to me yeah they are literally the thing I'm looking for yeah they are rich and they have six-pack ABS they're gonna let me into their company yeah and so their whole pitch was look man this is a startup you can have any job in this company you want you just have to become the right person for the job so it was a tech company it was in this beautiful office overlooking the Pacific Ocean every single person in that company had a floor-to-ceiling window overlooking the Pacific Ocean except me and they put me in the server room which had no windows and a bunch of computers all whirring and making noise and remember one of the guys was like who's the kid in the server room and so that's how I became known I was the kid in the server room I know anything about business I would bring my wife she's to visit me in the office and I'm like look how beautiful the offices and this is where I'm at you know literally like those makeshift deaths that are like really like a table that you would use on a picnic but you've got a computer stacked on it that's where I worked all day come on brother and so that just being around other people now who had that same kind of Drive yeah now I remember now people are really gonna enjoy this one do we used to race to see who could relax our bladder the fastest and finish peeing sooner and that like that got me thinking a tempo right like you're snapping and that literally I could feel it make my brain speed up what it was it's one of the most surreal things now since then I've read studies you can the number of patents filed in a city is directly correlated to the speed at which the average citizen walks 20 yards on the sidewalk let that sink in so that little like and I'm obsessed of the chills now I'm obsessed with the physiological hooks that can help you develop your mind and moving fast and being made fun of by the way when I move slowly they're like oh if I got out of the car last or oh you take too long to piss like any of it you're gonna get teased and so now I'm in this environment where like the standards are crazy and I've now got the drive I want to be held accountable I'm thinking I'm gonna make her rich I remember being in the gym I hate working out and i betray in especially the shape Lisa's in in urine well she's a beast don't confuse me and my wife I don't know she is a monster we flex together you know I'm not cutting fur cloth could we say one second on something I want to go back for me because I think man there's like so much stuff in here and again it's your story but like I can't get over that all of these things lead to you because that's a lot of turns right but I do want to touch on one thing because you changed environments and to me it sounds like one of the key things was having some thoroughbreds you started to run with like that power of environment so before we talk about that part I want you to speak to that because we're gonna be everywhere today on this stuff but I'm a monster believer that the way you change your identity is your associations and so what you just described to me was this guy who's trying to find an identity for the better part of his life right I'm ambitious but I'm not driven right I break down barriers for two years then I get a big ego then I do something great then my ego gets smashed right then I start then I my mouth writes these big old checks to my father-in-law I'm all fired up then I sleep in bed all day long right but do you believe big time that identity shaped by these associations in everybody's life 100% talk about that for size so it's so aggressive and it's now getting repeated so I fear trite words but words become trite because they're so true that people repeat them until they lose their meaning so you're the average of the five people you spend the most time with that's just true and but now it's become so common to say and it's like every Instagram post that I fear it's gonna lose its meaning who are you spending time with because if you're spending time with people like you you spending time with people like me I'm raising you up I'm just not gonna spend time with you hmm so it's like now if you get in a mix of people like that who are like man we'd love for you to raise up to this level but if you don't it's fine but we're just not gonna spend time with you all of a sudden that desire to belong to something powerful that you can see is gonna lead you to your dreams and I remember saying to my wife over and over and over they are the surest path to my success I don't know anything else I just know if I can hang to these guys they're gonna make me better mm-hmm and so that was through all the years of being embarrassed in developing actually massive anxiety because I was always behind I was always the dumbest person on the phone I was always the dumbest person in the room and it was like was I gonna be willing to emotionally go through that to get great and most people can't so here's the thing now imagine I'm not the only person they said hey this is a startup you know any job you want they I saw 12 people maybe more come and go over the years they just couldn't emotionally deal with it and so I remember thinking to myself why is it that I'm able to do this and the answer was I could self-soothe faster than anyone else so I would get kicked in the face and I would do something really dumb I'd be called an idiot told how stupid I was and then I'd just be like all right I need to recenter and that just became my obsession I need to be able to emotionally get back to complete neutral so fast that you don't even see a register on my face as you do it how do you do that literally practicing so remember the same time and reading about the brain voraciously I'm reading about people that understand human behavior I'm getting into cognitive science and neuroscience like really going into it so I'm reading all the stuff going whoa we're just a chemical processing plant there are physiological hooks into these chemicals so hey if you're mad scared whatever but you force yourself to laugh out loud you will change your neuro chemical state and you literally your experience is the neuro chemistry so I was like whoa so I could get I could be in a situation where I'm being berated or or item utley mess up and it costs money and it's like whoa that's on me and it is nobody's bad but my own and I realized that what most people do their strategy is to deflect it it's your fault not my fault yes so I started thinking of this as a metaphor people are throwing gold at me they're throwing it really hard and I can put a shield up and deflect it but then I lose that piece of gold if I drop my shield and just take the pain let it hit me in the head then I bend down and go this thing which was me being stupid there's a lesson here and now I have this piece of gold but the whole thing is I have to be defenseless so I have to own it I have to take it I can't fight if someone is like this to this day if our team is like hey there's something we need to point out to you I'll do this I square up to it I want them to know like hey I want to hear it I want to know like I want to be literally physically open I'm not gonna close down I'm gonna do everything I can to square off to open myself so that they know I'm receptive to the criticism right because that's the nugget of gold what I know is it's gonna hurt it's kind of sting yeah but if I can emotionally recenter so fast you don't even see that I went through something now I can just process how do I take this information you've given me and get better I'm so sick I prefer it being your fault than mine even sometimes when it isn't so that I have an opportunity to feel a little pain and grow it's some sick thing in me right and so you sought it out too there's this combination it's like so there's this guy changes his environment massive lesson - he's been working on himself reading reading reading reading right such a competitive environment that it's who can pee faster but then it's like this totally self-aware dude who leverages pain which we're gonna talk about in a little bit - leveraging the dark I love the way you speak about that but one little thing everybody that he just said I just want to point out to you my max out interviews I've watched and the people I know outside of these interviews successful people's is what he just said their pace is just a little faster it's subtle if you're not careful you miss it they're just in a bigger freaking hurry they move faster talk faster want to get there faster it's just there's a subtle distinction so mailroom all these changes happening now you're peeing faster now you're competing you're gonna ride this thing your ticket you move from the 12 spot to now you're basically moving to a partnership type position don't you somehow what these are over the years yeah so that ended up we were as a company called awareness tech we are there for about eight and a half years and in that time they had said look if you become valuable enough to this company that we feel compelled to give you equity you could become an owner in this company so legitimately my performance was undeniable and I ended up with 10% ownership in the company just through sweat equity yeah so and and that was huge and really played a pivotal emotional role for me because so I'm chasing money for eight and a half years my mantra is I want to get rich there's no rich Rob wants you rich you promise you're gonna be rich he always wanted to be rich when you were young 100% right so and that didn't that wasn't a dirty word for me I didn't understand people who were conflicted about money I was like it's powerful so I want to get rich and and I just made it all about that and so for six and a half of those years I didn't take days off even when we would go to London for Christmas I had like a video camera that would allow well this is actually slightly in the future but a great example I would take a video camera that would let me watch the production line at Qwest so like that kind of obsessive like I'm all in yeah back in the technology company same kind of thing but I would either be working on the tech company or trying to start other companies at night so we talked a lot about we had like five or six companies fail all side hustles yeah but it was like we just kept trying to learn this out and so growing in that becoming better understanding marketing helping elevate the company really rising up to a peer status watching other people fall away because they couldn't emotionally hang in the environment and yeah then they made me the I didn't ask for a raise for five years I was like I want to be I want to be so valuable that they feel gross for what they're paying me yeah and so because I wanted the equity I just want the I didn't want the salary yeah so I was like dude I'm in this for the equity you not to worry about me equity equity equity I just kept it on their mind like hey you said that was a possibility I want you to know that means everything to me and that's why I'm here and so hit the six and a half year mark I'm ten percent owner in the company and I'm completely miserable and I've burned out and I realized that entrepreneurship had given given given it was making me stronger bigger faster and now I was beginning to take away because I didn't care about the product I didn't love what we were doing and I wasn't passionate I was just chasing money and money just wasn't that interesting at that point on paper we both know the difference for me in real money right but on paper I was a multi-millionaire and I went in and I said guys here's your equity back I'm quitting I'm not crossing the finish line so I don't think I should get anything for this and it actually ended up being like a really cathartic moment where we could all say what we'd been feeling which is yet none of us are happy and so it became well if we're gonna keep doing this if we're gonna keep building businesses because by then it was very clear to me the struggle is guaranteed the success is not and so I'm gonna go do something I love and they agreed they felt the same so we said okay well what would we build that we would love even if we were failing and so for three very different reasons that became a nutrition company and for me it was I grew up in a morbidly obese family my uncle essentially ate himself to death when I was 12 years old and it was scary and sad my mom is morbidly obese has been my entire life my sister's morbidly obese has been almost her entire life my dad at one point was morbidly obese and then lost weight but it was like that's just where my family lived yeah and so I was like they're going to die far sooner than they need to and there's this great mother Theresa quote nobody will act for the many but people will act for the one and so I just needed to wake up every day and think about my mom and my sister and that was it and I thought I can show up every day and fight for them it's not about the money anymore I can fight for them and look we a lot of business acumen went into this this was not just he had good intentions and it built a big business it was we understood business right I had now been in business for eight and a half years grinding it out building this technology company which was hard as hell yeah and but now we were able to marry that and by the way we took the tech company through the recession and everything so I mean it was like I'd taken some knocks so we really understood business at this point and so now we were gonna start something predicated entirely on value creation that was like our mantra doesn't matter what's more profitable that matters what adds more value and so we literally were saying these things and we also we didn't actually throw our hands in a pile of wish we had to be a cooler story but like all but that said and each of us needs to have fun everyday you said that 100 cents that's ballsy like you've busted your tail you finally got on the cusp of everything you thought you ever wanted right and then you have the vision the GALT the guts the self-awareness the intuition whatever the heck you want to call it to go no I want to go chase my why I got to do something with purpose to it right but I got to ask you you entered a space dude that was loaded with people or there's like I'm reading this thing's like 1600 different flavors or companies in the same exact space right so in a category that had been declining for years right it was going the other direction sorry the the most they say look for blue ocean where there's no blood yeah this was red ocean as far as the eye could you like a decade after Bill Phillips and EAS or whatever right so like it's unbelievable you start quest I'm curious success leaves clues right so take us a little bit through quest for a few minutes what made it work like what did you do that was crazy that other people didn't do what cuz I've told you before my first podcast didn't even know who you were at the time I used to quest products I actually endorsed them not knowing you on the first podcast I ever put out because they tasted so damn good to be honest with you was that part of the thing you guys wanted to do like 100% it was so their purpose yeah our mantra was you can tell the world to eat less and exercise more and it will work for every single person ever that's ever done it but the reality is the vast majority of the world will not do that and we already know that right so people been saying that for like 60 70 years and so we're moving in the wrong direction so our thing was don't change behavior leverage it so we already know people will eat things they want to eat you can't stop people from eating a chocolate chip cookie so the question was could you make a chocolate chip cookie that was actually good for them so that metabolically was actually advantageous to eat that cookie could we bust our asses that hard to make that thing and so it wasn't easy but now we had a mission we wanted to end metabolic disease now when you have that clarity I know people are going to eat things based on taste purely so we know we have to address that which is why we made snack foods instead of like you know coming out with broccoli and yeah you know we just seemed exactly we made chips and so but if you called quest's and said hey I want to get in shape what should I eat our answer was boiled chicken breast and steamed broccoli because that's the truth yes right so we're not trying to pull a fast one we want people to know they can trust us we know where our products fit in you when you absolutely have to have a chocolate chip cookie eat our chocolate chip cookie right so that that was our stick and so we went to manufacturers and thought okay we'll get this made by other people just like everybody else we're a marketing company we don't want to be a manufacturing company and they just said this part can't be made they're like the and they couldn't put words around it but what we realized was the reason the bar couldn't be made so I'm sure many people thought hey let's make a bar that tastes great doesn't have sugar right but then they won't run to the machinery so for the last 70 years equipment has been made to spec to make things that have high fructose corn syrup high fructose corn syrup has a very specific viscosity once you take that out even if you replace it with another liquid binder it's just entirely different so it wouldn't run through the none of this one of you right I remember when my partner came and said we need to become our own manufacturer we were all like what like it just sounded so absurd but he was like look at it the evidence is there these guys aren't gonna do it we can't trust even because if we're manufacturing shirring with them and they're starting to fall behind in the cost of the bars going up this is having trouble on the equipment they will put ingredients in to make it run more smoothly he was like we've just seen it because we knew other people in the industry and he was like we've seen it too many times so we can't trust it and if we're gonna build a business based on trust then we have to do it ourselves so naivete the beginner we had no idea how enormous that task was by the time I left we had over 300 thousand square feet of storage and manufacturing it was in San B 1,400 employees bars are coming off the line at the rate of 1.5 million a day like when you it's like a machine gun it's crazy my favorite part of that plant by the way everybody knows the after the after is it becomes this just household name one of the fastest growing companies on earth regardless of the business space founded by three dudes who were basically trying to do something out of cause that could have probably made a couple bucks doing the thing they were already doing formed a brotherhood a real trust based relationship my favorite part of that plant story though isn't the protein bars coming out of there my favorite part of that story goes back to Lisa and her dad and so finally your face just changed just so you know right there so finally after all of this journey right from I'm picturing this 16 year old dude I'm actually going back all the way to you with the guy on the spectrum and saying I'm gonna get you to talk right the jokester but I'm picturing you cheating in high school I'm picturing the 990s ATM picture and you get into SC I'm picturing you not in film school I'm picturing this guy all the way laying on in the bed in the morning all the failures the startups the false starts all this stuff the what I think is a man in conflict with himself it sounds like to me all of his life right then meeting the woman of her dreams but dad's not thinking you might be the dude right all of that journey to this 300,000 square foot plan are one of them at the time anyways and you end up tell them you end up all those protein bars coming out there is awesome and there's a lot that still come out of there but what really happened in one of those plants or the plant that's the most special thing to me is what tell him would happen so my father-in-law obviously had been watching the journey from day one and but he hadn't been to America since we launched the company mm-hmm and so he'd seen you know I was struggling a bit at awareness technologies and know they're starting this new protein bar company which sounds like financial suicide to him yeah but you know okay if that's what you guys want to do and so when he came he didn't realize how big it had gotten and we had reported the numbers to him but we kept it really dry with him he's not a guy you hype so it's like this is our top-line revenue and I think some part of him thought he wasn't understanding it because I mean it was in the hundreds of millions of dollars revenue yeah not valuation revenue yeah and so like some part of him just couldn't quite allow himself to believe yeah it had gotten that big cuz we were in the same house yeah you know we were driving better cars by that but you know like it was no drastic lifestyle change because we were just pumping everything back into the business so he comes over and we're walking the floor and it's you know it's the one we were in at that time was over a hundred thousand square feet 800 employees scrambling around and was crazy the bar was coming off everything we've walked him around the whole facility and people are greeting me like the boss man so it was like Tom thank you so much like really really kind generous people busting ass on the line and if you show them kindness they show you kindness in return they didn't know he was my father-in-law they just want to come and say hi so he's seeing like people who seem legitimately happy to see me and all of this madness going on and I said ondrea's do you remember when you asked me how I was gonna take care of your daughter I said yes I said how am i doing and he just started to cry i just cuz lease is here too i've just picture that story bro like all you had been through and i know probably for you in that moment that was probably more important to you than say that nice car you were now driving you know like you're a pretty stoic dude sometimes when I watch you and like you should just see your face changing even when you start to tell that story like in this amazing life you've had that is one of the great moments of your life I know that because you love her so much you you will know this more than most and when you're young and nowhere but you've got belief in yourself and you make a promise to somebody that you love and you mean it you don't know how you're gonna do it yet but you really mean it like sincerely I'm not gonna stop working until I do that thing and then you actually do it mmm I can't give a gift in this human life that is better than that there isn't anything yeah like I remember stroking a cheque to my mom that had a lot of commas and zeros hmm and that was unimaginably cool like whatever cool thing you think you're gonna buy it it won't compare to someone in your life who struggled so and you just in in a stroke you make the struggle just go away you're right it's and if they knew how good it felt you'd work even harder if you as good as you think those moments are there are a million times better there are a million times better if you knew how great those moments were by the way this is the part where you just rewind in the last 90 seconds and play that back for yourself again because you may not hear something more profound in your life than what he just told you because in my life in my journey of all this stuff and things there's a handful of those moments that made all of those things worth it and it isn't a house physically for myself or a really fast car and we both agree those things are awesome and you should have them but it's the things you can do for the people that you love that you admire that are a million times worse so I'd be honestly having a beach house is about what I thought it would be it's incredible it's great but the things that they will do for my family have exceeded what I thought they would be like so what I want to do now because you found it impact theory and I'm riveted by your content I love your content I love your guests but I really love what you talk about and so what I want to do now is I want to help the people watching this have a better shot at making their dream their vision happen than they did before you and I sat down here together okay because you've made yours it's an unbelievable journey and you're just now taking on this new chapter of your life I'm just curious first because I want them to I want to understand you to what's this fascination you have with the Matrix movie I am fresh out of film school about a year out of film school so the matrix came out in 99 I graduated in 98 so I'm I'm hopelessly lost at this point and I go to a comic convention love comic books and I come around the corner at this div' little like convention like if you're thinking San Diego comic-con this was not that this was like a dive a little thing and I come around the corner and there is carrie-anne moss Keanu Reeves Joe Pantoliano Joe silver the producer like just this whole panel of people I'm like what and so this is like I mean film is the center of my life at this point I'm like I can't believe these people here I had no idea and they're like hey we're handing out tickets to the premiere tonight you can see it on the back lot of Warner Brothers no way I was like oh my god that's incredible so I go and I'm waiting in line and as I'm waiting in line literally just like in the back alley of Warner Brothers the doors burst open people come out screaming and I was like what is going on and so I plug my ears because I don't want to hear if they're gonna give spoilers and and they all go off but I could tell something special yeah they were into this thing go in sit down we're watching it and you know that moment where Agent Smith comes up to the cops very beginning in the movie and he said I told you to wait until we got here and he said oh we can handle one little girl no officer your men are already dead and they cut up two she jumps up and in that moment the entire audience all at once screams aah like they just go nuts yeah and I was like that is never happened to me before ever in a movie there was just something so captivating and then ultimately the matrix is the perfect metaphor for the human experience it is about a guy who from the day he shows up has the same abilities as the day at the end but once he learns to believe in himself then he can actually do more even though he had the same potential he's able to do more at the end and I was like that's life like you've got this potential but if you don't believe in yourself you're never gonna put in the work to actuate it hmm and so it's a film with like multiple training sequences which are like my thing I do love training sequences so yeah excuse me that that is like the dominant metaphor so when I go to explain to because I've done a lot of work in the inner cities when I go to explain somebody you've got to get them to how to be successful you've got to give them a new frame of reference yes and so the matrix is is that metaphor like there is a real-world equivalent to jacking into the matrix and it's called reading and if you read you can get knowledge and you can get it fast it's basically someone's life distilled down to something that you can read in a week like that's crazy I agree so that's that's my obsession with the matrix bro I love that and there's all these parts of the matrix that apply in real life and I love what you just said about reading too because and I just feel like there's this we live in a matrix - to some extent like one our Ras and our brain that you and I both know a lot about is this filter that reveals to us our own reality and the more that we can begin to understand how our brain works and what we see what we believe strongly reveals itself to us the more we would take greater control of our beliefs and so I'm a believer though that there's this chase that you have in life where you're chasing your vision all the positive warm vibes stuff I also believe that there's two great motivators is the game pleasure there's to avoid pain right for me oddly the greater motivator many times in my life was avoidance of pain and just in hearing your story just got chills again and hearing your story I think you tap into that a lot - so talk about that concept for people to understand how to leverage pain or what you I think called the dark place dark can you talk about that for a second yeah so like you said there there really are only two macro level motivators that we have in life and that's pleasure and pain and so what I want people to understand is okay so if nature only gave you two things to motivate you pleasure and pain why would you eliminate half of them and so most people think that life is about avoiding the pain I'm here to tell you right now in a very controlled fashion it is about really experiencing the pain learning from it so Ray Dalio the most successful hedge fund manager of all time has a perfect math equation pain plus reflection equals progress if you don't feel the pain you never reflect on it so my thing is I spend eighty percent of my time focused on the beautiful things in my life the things I'm grateful for the beautiful things that I want to bring into existence all of it 20% of the time though I'm in the darkness man I'm in that Tim Grover relentless I'm going to make this happen if I have to break myself and I'm not afraid to lean into that because I know how powerful it is now if you really want to put numbers how powerful is this is they did a study and they wanted to find out what happens how can we get people to endure more pain and the punchline is hilarious so they would take people and they would submerge their arm in a bucket of ice and they would just hold it there as long as you can now first it's just cold but after a while it really starts to hurt and so people would end up yanking their arms out they found that people could hold their arm in the bucket 35 percent longer if you let them display anger so put it in they get to that point where they're about to pull it out and you tell them yell costs do whatever you need to and they'd be able to do it mmm there the expression of intensity even what I'm doing right now I can feel myself ready right I'm ready to strike my muscles are tense I've got a different posture I bring my chin down there's intensity in my eyes like dude I'm now feeling that because I'm embodying it right so it makes me really feel that man and so I actually started to tell the story earlier I hate the gym but what I would do to make myself workout as I would my wife would be on the opposite side of the gym and I would stare at her and I would imagine her being attacked and I would imagine her being attacked by people bigger than me and that the only way that I could fight them off is to get stronger it's there was nothing beautiful in it I was not worried about aesthetics I was worried about saving my wife and by stepping into that dark place and because people like what are you doing yeah but dude that was I needed that motivation to push past what I want to push past pain boredom all of it and just to really get into it and get a result but I find that people shy away from that look to me it's an 80/20 split if you're spending more than 20% of your time there it will be corrosive yeah it will start to erode your sense of self because you're gonna feel badly right because I would be saying to myself you're weak come on like you've got to get stronger if you spend 80% of your time doing that yeah that sucks yes I don't want to live like that right but not being able to dip into both you'll just never hit the level of extraordinary you may be fine you may even be good yep but you're never gonna be great I don't even think you're ever gonna be completely happy and I'll tell you why this is gonna be something that people will sniff this part because you have to dip into that dark place and here's the other reason you have to do it you and I both know people who used to do it who no longer do friends of us who have sold a company and didn't go to the next level and find the next thing what happens is if you spend all your time in the pleasure place thinking about it and only experiencing it you become dull to it it's the contrast in life that give you all the juice to give you all the passion so letting yourself go feel and discomfort in the dark place makes the light place the pleasure place so much more ecstasy power passion when you go back to that state because of the contrast you're constantly sitting and just warm water all the time it just sort of eventually wrinkles you up you got to have contrast in your life and so it's not just a place where it's a catalyst for change it's a catalyst for happiness ironically is going to the dark place you also talk about something that and I've never heard someone say this before maybe I need to be reading more okay you and I are both workout guys you get in there sort of reluctantly but but you also have talked you know exponentially about what a catalyst has been in your life right well once you talk about that but inside that see I work on my meditation on getting in a quiet place it's not something I do well it's not something that a lot of the achievers I know can do by emptying their mind all the time because they're going and you said something I watched recently where you talked about think what it think at 18 thangka tating oh my gosh is this gonna be huge for some of you right here so tell them what think of tating is it relates to working out too you can go to that space because this is to me a cutting-edge modern elite separator description that I had never heard before and I'm using it now so go ahead I didn't know what was coal but I was using it so what would the working out thing that's about earning credibility with myself right so you talk really eloquently about this if you want to believe in yourself and have a sense of self-worth you have to earn that and I wish it's something that somebody can give you but the camp but you can doing really simple stuff you say you're gonna do something do it yes so my thing is I said I'm gonna go to the gym I'm gonna go to the gym whether I like it or not I know that it has advantages in terms of cognitive optimization in terms of longevity all of that so I'm going yeah and and doing that every day and pushing into the extra reps then showing up for myself to get the result like I feel good about that yeah and it's one very simple thing that I can control doesn't you know require anybody else and one has to come through for me nothing so that's that's big then I meditate immediately after that and the reason that I do that is I like the juxtaposition of the high intensity fight-or-flight sympathetic response of being in the gym and then the parasympathetic response of meditating and being able to rapidly shift your state like on a physiological level is really important so I go from that I come out of the gym I'm huffing and puffing I sit down and I see how rapidly I can calm my heart rate how rapidly I can call my breath and I listen to the sounds of nature so if it's you know raining outside I listen to rain if it's night I'll listen to the sounds of you know like a meadow at night which I actually found really relaxing and I get lost in that now the reason that I do that is that shifts you into what's called an alpha waves love this when you get into an alpha wave state it's commonly referred to as being calming creative so it's not sleepy okay that's like getting more into theta so you feel completely alert but you feel calm you feel creative and so parts of your brain are talking that don't normally talk so you get these like really far-flung sort of creative answers to a problem since the whole point of this is to get into an alpha wave state as soon as I feel completely calm and creative sometimes it takes five minutes sometimes it takes thirty minutes but once I feel calm and creative I go into thinkin tating where I let my mind begin to wander on to the biggest problems that I face in my business and in that I'll just have these ideas and I take notes and I go back to it so I'm still breathing I'm still keeping my eyes closed except when I'm taking notes and I'd stay in that space and I can sometimes elongate that for another thirty minutes so my typical meditation is 15 to 20 and then I'll think at 8 for 10 to 40 minutes depending on like if I'm really on a vein of something interesting and knowing that I'm gonna be able to do that once I get into the alpha state I'm very I actually get into the alpha state much faster because I'm not thinking oh is this an idea I should take a note on I'm just like when am I really there yes when I feel that click and I'm like okay cool and if I have an idea boom then I go for it so that that's been transformative to my but it's transferred to me I've done it from time to time but I've resisted because of that other learning right and the more I thought through when you started teaching when my gosh some of my my idea to do this even though Toni had encouraged me to do it came in one of those moments and the vision for had I not taken action written it down went through all the thoughts I had I had a chance when I was young I'll just share this with you when I was much younger I ended up running into Wayne Dyer on a beach in Maui early in the morning that crazy and but along those lines similar because you're in that alpha state at this one point of sleep - right before you get there and what happened was he said the mingoes do you ever wake up in the middle of the night with wonderful ideas and inspiration you've probably heard this before but he told me this just sitting there on the beach I said I do and he says what do you usually do when you do that cuz that's my writing books like you and I are talking before and he said well that's the morning inspiration that's the divine waking you the worst thing you could do is go back to sleep and it's an invitation to be creative at that time and he says so what I do is I get up and I write until I can no longer write in those moments before and so I thought that was only during sleep that that would happen at that first stage of sleep but now I'm learning that I can get in that state as I meditate after I workout it's freakin brilliant and you should talk about it more because I don't hear other people talking about that it's brilliant brother so let me ask you a couple things about you for a few minutes we're gonna not have that much more time left but I now want people to feel like I'm at lunch with Tom and I want to learn things from him a what makes you happy the the easy answer and the most truthful answer is time with my wife the other answer to what makes me happy there's really two things so time with my wife and then the pursuit which I'll put in all-caps right so the pursuit of whatever the pursuit of getting better the pursuit of impacting the world the pursuit of building something big that that matters the pursuit maybe I never get it I don't care about that I care about the pursuit I care about whether sincerely I'm actually trying to make it happen not bullshitting yeah not just like empty dreams but like for real and actually giving myself over to this and I spent a lot of time in the inner cities a big brother for this one kid for eight and a half years completely changed my life and then having 1400 employees and about a thousand of which grew up hard in the inner cities hard I mean most of them grew up in Compton I mean it's just some of the most extraordinary stories I've ever heard and I realized that those people are as extraordinary as anybody Barack Obama Oprah Winfrey Tony Robbins like they all those same raw materials exist in people in the inner cities that nobody believes and nobody think will ever go anywhere and they won't BC don't believe in themselves and so we were talking at our most honest like what what are we really driven by and I'm driven by that moment of awakening which I had in my own life where I finally realized wait I can learn new things so just because I'm not good today doesn't mean I can't be good tomorrow and and that filled me with so much excitement I want to see that in other people and I want to see what the world looks like when other people realized wait a second that Steve Jobs quote that the world is made by people no smarter than you is actually true and so if you're believing that these people are smarter than you because you did bad on your SATs I'm just gonna tell you right now stop hmm so you can develop yourself so my obsession became that humans are the ultimate adaptation machine we are literally wired from the ground up in order to grow and improve under stress and pressure so it's like what's the phrase pressure Kimber's pipes but it also creates diamonds so it's like you need the pressure and yes it can hurt but it can also make something amazing if you're willing to put yourself in that situation so it's a weird twist of fate that humans too in order to build the muscle you first have to tear it right yeah so but once you accept that that's how it works you can do extraordinary things Wow I love the humans or the ultimate adaptation machine I've heard you say that before and I absolutely love that now you've had like I have you've had extraordinary people sitting across from I've been blessed to have you sit across from me today and I'm curious if there was a common denominator between all of these people or what have you learned that surprised you in doing the show so far the thing that's really surprised me is that it is so consistent that which is what what what has made them all successful and their ability to articulate it they use different words some people come at it from different angles everybody has something fresh but there's this this thread that runs through them all what's the thread the thread is Drive it's it's not an empty dream it's a willingness to take action it is a willingness to face whatever they feel they need to face embarrassment failure risk but but they they go out and they actually do the things they need to do to develop the skills that they need to execute and so that comes from a place that they just own it yeah and and to have the courage to go out and actually do it and get the skills you've got to believe that you can and that's where it comes down to ownership once people are willing to say oh everything is my fault like that then and the funny thing is I wrote a blog article this is probably like five years ago now I wrote a blog article that and when I tell you I thought I I thought what's the thing that's the biggest gift that I could give somebody that if they read it would change their lives forever and for the better and the art and it still remains true the article was about me saying if I got rear-ended by a drunk driver that I would blame myself and people were in an uproar and they were just pissed they're like your victim shaming and I'm like what I'm like the thing I'm not doing I'm not being a victim I'm saying that there are choices I could have made not the least of which was don't get in my car right so I could have not gotten in my car could have because I paint the scenario where you're you know you end up pulling in between two people there's nowhere to go well and so and I'm like and the car dies and your horns dead so it's like they hate you now even the insurance companies just gonna pay out right they're gonna say well there's nothing you could have done yeah but if you accept that you play the role of the victim if you own it and say oh I could have done this differently I could have done this and I could have done this and you understand that I'm not doing it to feel badly about myself mmm I'm doing it to maintain control that's when when you go okay I'm in control everything that's ever happened to me then you're just looking for other options Oh what else could I have done how else could I have chosen differently so that that's like you want to talk about the thing that all those people have it's that a couple more things I want to ask you about you talked a little bit about seeking power yeah and it confused me when I first heard it I'm not sure I even liked how you said it at first until I understood it and so can you talk to everybody about seeking power and what that means yeah this is another one of those things that internally for me it's such a beautiful concept that I was so surprised the first time I said it out loud and somebody like oh that's gross mmm I was like okay I need to explain this gives so to me power is the ability to close your eyes imagine a world a beautiful world the world that you want to exist open your eyes and then be able to actually make that world come true and so when I say I'm seeking power I'm saying I'm seeking the skills that will allow me to make the world a better place whether that's to be able to connect with people and build a team and get other people excited whether that's to be able to build a business that generates enough funds to improve the lives of the employees and the people that we touch with great products you know whatever that is and like to to be willing and excited by the thought of going out and getting those skills because those skills really are powerful and to me it's like people misunderstand power the way they misunderstand money so when people say money is the root of all evil or powers the root of all evil that that's to fundamentally misunderstand why they're so coveted so the reason that I can say all day I can tell people and I have lived this money cannot buy you happiness and happiness is the only thing that matters if you'll let me change that to fulfillment right right for film is something lasting that's it's all that matters so but I'm even still chasing money so the question becomes why if I know that money in and of itself won't do anything for me why is it still so interesting in my life and the reality is because money actually is powerful and what I mean by that is money is a great facilitator if you don't know why you want the money the money will be empty you will buy things with it it won't do anything for you because here's the thing that money can't do that people don't realize when you look at somebody with money especially when you don't have it you admire them and so you think if I had money I would admire myself but it doesn't work like that so once you get the money the thing you thought would happen to yourself the story about who you are you think it's gonna change and it doesn't so that's when people become totally disillusioned they think if I have the Ferrari I'll think differently about myself I've the house I'll think differently about myself your insecurities are coming with you wherever you go so if you think anything external is gonna change that the only thing that changes your insecurities show up in the gym put in the effort go to work do the things suffer in service of somebody else do something to bring beautiful things to people that you love and care about do something beautiful to bring something to somebody you've never even met those things will your story the money's never gonna change your story but the money has allowed me to build a business the money has allowed me to not have to worry the money's allowed me to help my mom not have to worry the monies allow me to bring on a team of employees and not have to worry about going bankrupt like it does real things that allow you to actually impact people and I believe that Commerce is the only way to create a self-sustaining economic engine that isn't just charity charity you have to go like here's what people don't understand about charity charities survive by going and asking money from someone who's figured out how to make money mm-hmm so we're how can you then be annoyed that some people out making money even charities are funded by the people who figured out how to make money so my thing is make your charity a for-profit company that does good in the world where every product that it sells the world becomes a little bit better right now like that to me is we're in the 80s it was like a way growth story it was just like make as much money as you can social medias change all of that that is that is this go yeah like consumers just won't stand for it yeah they want to know who you are as a human being and whether or not your products gonna add value if they don't like what you're about as a person your mission your why they're just not gonna get into it they're gonna go to the next person who has a similar product and a better wife Oh Mike so that's like that becomes the the thing so money is powerful power is effective it's the same thing once you understand my definition power isn't to lord over somebody yeah power is to close your eyes imagine a world and make it come true love it oh cool there's a level past that that you possess by the way thank and so what makes you attractive is that because people do have big why's then they do want to know who you are but a rare thing is congruence someone who actually does the things that they say they're going to do in other words if you watch their life with the sound turned off so we say this if I turn the sound off in the word somebody says and I just watched him like an old black-and-white movie without the sound what would those actions tell me in this man's and his wife Lisa have dedicated their lives frankly since becoming wealthy to making an impact in other people's lives and if I watched your movie because now I know you with the sound off it's congruent that's what makes you so attractive especially to somebody like me and to the audience because I know I know you won't say but I know the sacrifice you've made of time you and I right now fortunately for both of us could be anywhere in the world that we want to be we're sitting here together helping people right and I know that on any given Monday Tuesday or Wednesday you could be doing anything you want with who you want at any time you choose to and you choose to be doing this I know the financial sacrifice you've made to do this I've watched what you've turned your home into this unbelievable studio but your life is about this I want to finish with the question for everybody else's benefit here not about you or I but there's people watching this say hey man I want to be happy I want to turn my life around I want to be a successful entrepreneur there's information everywhere now brother right I mean what is the thing if they got a but they bumped into you at the movie said hey Tom can I get a minute with you I've got this question you only get a minute with them yeah what would you say to this person out there about creating a transformation a change a shift the next level whatever it is they want what would you tell those people if you had that one minute with them I'd give them two things okay the first is read the book mindset by Carol Dweck period it's it's so critical man and it just lays the foundation for how to think that that's step number one step number two is you will only ever get in your life what you absolutely must have your absolute obsession so you that says your obsessions become your possession that is so true and so getting people to understand that that level of like I must have this until it is that like whatever it is if it's taking care of your wife if it's doing something rad for your mom if it's having a beach house whatever it is until it you need that like you need oxygen you won't get it it is gonna demand so much of you you're gonna fall so many times are gonna be so many obstacles and unless it must happen in your life one of them will make you stop but you said you can't be for sale like if your will can be bought mm-hmm it doesn't make you a bad person man it really doesn't but if your will can be by you just not gonna get it yeah you um I don't want this to end I'm this you this has been rad first of all and this is no yeah for every kind word that you've said to me in this having you on my show was extraordinary they can go right cuz right now they're gonna oh they're just here he's just trying to be nice it's amazing and they'll get to see my face seeing like really connecting with you for the first time very similar face the one that do you did you percent but I want like see it for real like there there are just some people you connect with in life they're like when you walked out the door I was like thank you think so the JIT thank you listen let me just tell you something it sounds like we're both saying this for you to parlay and nine ninety SAT into I'm serious brother it makes me makes me emotional when I see a dude who's like living his authentic self like you were born for this like you are on the right path brother like when I went there that day and I appreciate what you said but you can ask the people I was with when we left that day I said bro this dudes doing exact and his wife they're doing exactly what they were born to do and I was overwhelmed by the commitment you've made bro because I know that has to be about other people there's just no way that you would make the commitment you're making it was just about you and so I know your heart I know how badly you want to reach people because you could be doing anything and you're choosing to do this and your standard is so high for yourself that you are going to change the world and it inspires me man when I find those rare people in life because I want to connect with them I want to help you any way I can I want to collaborate with you I want to encourage you I want to support you because I think you're incredible I think you're incredible and I think what you're doing is amazing and I know today people who watch this interview you're just getting a taste and so this is like the preview to the movie of the things Tom and Lisa are doing and you could find the rest of it on his Instagram account on his YouTube and it's gonna be a journey see he both he and I want to grow and get better so in a year he won't be saying the same things he's saying right now neither will I it'll be new and more innovative and the next level from where you are now and I can't wait to go on this ride with you I really can't man I think you're absolutely freaking amazing so thank you thank you so much for today brother I enjoyed it so much better me too so I know you all loved it too here's all I ask you know where to find me or you wouldn't be watching on Instagram you know I do the 2-minute drill every day because I want to engage with you and so the two-minute drill is basically this when I make a post anybody who makes a comment within the first two minutes we do a daily drawing you can get gear from me but you can also get a coaching call every once in while I surprise you with a call from one of my guests and you get a half-hour in their life which most of them don't give away freely but I twist their arm for it and so I want to encourage you be making those comments so we continue to build the community so that we engage because we want to help people max out the areas of alert lives that matter the most to them and we're here to support you I bring you some of the best people in the world in particular areas and Tom is clearly extraordinary and one of those people so I appreciate you everybody leave a review on iTunes thumbs up on a comment or a like on YouTube god bless you and max out [Music]

Channel: Ed Mylett

Views: 385,828

Keywords: Quest, quest nutrition, bilyeu, tom bilyeu, impact theory, ed mylett, mylett, maxout, wfg, interview, entrepreneur, money, success, motivation, tony robins, self help, self development, gary vaynerchuck, #maxout, tombilyou, tom bilyou, inspiration, what everyone struggling needs to know right now, world financial group, ed mylett on impact theory, impact theory ed mylet

Id: VjTGHnlX8fw

Length: 69min 9sec (4149 seconds)

Published: Wed Aug 29 2018