Custom Logo Animation in Apple Motion | My whole process

what's up guys today i have a special treat for you i'm gonna take you on a peek behind the curtain on how i custom animate client logos now i have done a logo animation tutorial in apple motion that i will link to here in case you missed that but in that video i showed you three different techniques for animating logos through filters and that you could kind of just drop in a logo and it would generate sort of a template to make these really cool effects in apple motion what's different today is i'm going to be actually looking at real logos and take you through my thought process and then my actual physical process on how i animate them based on that brand and on that logo design so let's first talk about a thought process i'm going to show you a logo here from a real client of mine this is compass they are a realty brokerage and if you look at their logo you can see here that it's pretty simple it's just text and then in the center of the o there's sort of this line here indicating like an actual physical compass i think that's pretty obvious so when i look at a logo like this i think about the simplicity of it i think about what the design already includes so it's got that kind of compass um effect in that oh and i also think about and this is true for every logo animation i do i also think about what can i do that can happen quickly because when you're using a logo animation for a client typically it's at the beginning or end of a video and you don't want it to last longer than a couple seconds three seconds maybe like whatever you're doing has to happen fast and it has to be dynamic so you don't want to do too much for me in situations like this less is more that makes it kind of a more elegant move right so let's look at this compass logo and so i think you wouldn't be surprised to hear that i drew my attention to this line here in the center of the oh and this is what i ended up doing with this client logo pretty simple right but like i say less is more now if you want to know how the client felt about this animation that's another story they liked it but their branding is that that line in the o always has to face northeast toward their headquarters in new york so i actually couldn't use this animation for this client which was unfortunate but it is a good example of taking the client's logo what their brand is compass right and spinning that around it was something that happened really quick so that was kind of my thought process on this one so now keeping all of that thought process in mind let's take a look at this logo this is a construction company who is a long time client of ours and this is their new logo design so you can see they're the stylized type of origin their tagline is keeping it constructive i've got a copy of this logo in black so i have it over the blue background so you can see it but i actually want to first make this logo white so i'm going to turn off the color solid i'm going to make sure i'm selected in my project pane on that cutout logo we're going to go to filters color colorize and i'm going to make this logo white with that filter so you just remap the blacks to white so looking at this logo what i see is that these letters are actually pretty segmented and so i kind of want to play with maybe separating out all of the individual like sections of each letter and bringing in the tagline later i'm not really too worried about the tag line right now so knowing that this is a construction company so i'm thinking like okay they're construction company they build things i want this logo to somehow like build in so let me show you how i would go about doing that so what i'm thinking is that i want to separate the tops of each of these letters into one group and have them come in from the right and slide in and then simultaneously everything on the left side of each letter i want to come up from the bottom everything at the bottom of the letters would come in from the left and slide right and everything on the right side of the letters all of these pieces would come straight down so basically i'm going to be using masking to achieve this effect i'm going to be creating a lot of masks so the first thing you want to do when you're animating a logo in this way is that you want to keep an original copy of the logo that you haven't messed with so you can make sure you know where everything's supposed to be aligned in the end once you start like separating things out so what i'm going to do is i'm going to make a bunch of copies of this logo by selecting it in the project pane and duplicating it probably need like five of them and then i'm going to turn off all of them except for the second one i made this first one we're never going to change i'm just going to leave that here that's kind of my anchor for my alignment and i'm going to start working on the first duplicate that i made so i'm going to turn this one off and we're actually just going to start masking this off so we're going to go down to the mask tool we're going to go to the bza mask and i'm just going to click away and select one two three four these four tops of these letters [Music] and close it up all right so that is the top of my letters and i'm just going to rename this to top so we don't forget what it is we're going to turn that off we're going to turn on the next duplicate that we made and we're going to do the same thing but we're going to do it with these sections on the left side of each leg again with my bcaa mask [Music] okay a little tricky but we got that one now let's turn on the next duplicate that we made and let's focus on this bottom line which is not a lot of stuff here let's see okay and let's look at our last duplicate which is going to be the right side okay i think that's right and you know what i decided that as i was going there that i wanted to make this little r slant its own thing so i'm going to duplicate that original logo again and i'm just going to mask off that slanted r [Music] so now if we click on all of our individual duplicates of the logo that have been masked you should see the entire logo now that we have like masked off all of these individual parts and separated them into the groups that we want to separate them into we have to think about what we're going to do with these groups right so like i said i want them all to move in and from different angles so it kind of builds almost like a square simultaneously so we know that all of our pieces are exactly where we want them to end up so we're going to keyframe this now if you don't know about keyframing lucky for you i just made a whole video about keyframing i will link to it here keyframing is one of the most important things you can know how to do in especially in apple motion also in final cut so definitely check that out if you're not with me you don't understand what i'm doing right now but if you do know let's keep going i'm going to cue up my playhead to about a second and a half in on my timeline and i'm going to create keyframes for all of these groups right here on the position line so i'm going to select each one and make sure i've i'm keyframed on each one and again that original logo we're ignoring we're just leaving it there just in case we screw anything else up we know where everything belongs so let's focus our attention on each of these individual masked items that we just created i'm going to select the timeline make sure i'm clicked in the timeline and i'm going to click back i want this to happen pretty quickly i'm just going to click back 12 frames let's first start with the r that we've got here so what you're seeing let me turn these off you're seeing like that little leg of the r here right so what i want this to do is come in diagonal and land in place so now we're 12 frames back from where we know we need to land and what we're going to do is just play with the value of these and kind of find that right angle we want it to be i'm going to turn on the original logo so we can see how that fits in okay so that looks pretty good right we can see it starts down here and it ends up there okay let's keep going so we can use this arrow here in our inspector window to jump to that first keyframe and so now we're going to click off that item in the project pane and we're going to click on up to the next one so this one is the tops of all of our letters let me turn off the original logo so that's what we're working with so we know in 12 frames it's going to land here where we want now let's play with the x value and see how that looks i'm going to turn on the original logo okay that looks good to me so let me turn on the leg of the r so you can see what we did turn off the original logo and so far this is what we have so let's move on to the next grouping we made which is the left side of the letters i'm going to turn off these other pieces so we can just focus on this and so let's hit the arrow back now that's our second and a half keyframe our original keyframe and so we need to go 12 frames prior so i'm going to click like the next one down that we've already modified jump back so now i know my keyframes will be perfectly aligned and this one we wanted for these items to come from the top so i'm just going to change the y value i'm going to turn on that original logo gives us an idea where we are in relation let's move on to the next section hey guys let me just take a second to remind you to hit that subscribe button you know this is my new youtube channel just for final cut and apple users like you so if you don't want to miss out on future uploads make sure you ring that bell [Music] i'd say that's pretty good so now that all of those pieces are flying in in the way that we really like we have to think about how they're going to start on the screen because you don't really want them to just pop on that'll look a little messy so let's have them fade on we can do that by grouping them together and applying a fade in and that'll be a big time saver as opposed to applying a fade in on every single uh element that we've created here so i'm going to select all five of these items right click hit group and we're going to have them fade in just as they start to move so i'm actually going to go into my timeline and trim the group and we're going to apply behavior basic motion fade in fade out head on over to the inspector window to just kind of make it quick what if we do eight all right that to me looks really cool and then what i want is to get that tag line in i'm just gonna for simplicity's sake have it just fade in so i'm going to turn that original logo on and let's find it down here we want it to fade in after the action happens and i'm going to add a behavior basic motion fade in fade out [Music] there we go so that is how i take a logo like this separate it into parts and pieces and make sure that they all end up aligned with where they belong let's look at one other logo with some maybe different techniques that i'm going to do here all right so this logo here is for our client gift of life they are a bone marrow and stem cell registry they save a lot of people's lives they're a pretty impressive organization and we've been working with them for a long time so this is their logo now looking at their logo for me the most prominent thing that i see is like this big orange block and the color of this big orange block so i'm going to make several duplicates of this logo i'm actually just going to shrink it down so it's not so huge and i'm going to select it in the project pane i'm going to right click and duplicate i'm going to leave the final logo at the top of my project pane and i'm going to work on things down below here i'm going to turn off all of these extra logos let's just start with the bottom one and what i want to do is start this on the wrong color so gift of life has like a very specific brand color scheme it's kind of a nice color scheme i like to use it a lot in the projects i'm working on with them so what i have here is an existing graphic that i'm just going to color pick from let me turn this off so you can see this is just like a random graphic that they had provided with me so like this dark teal and then this nice bright teal are some of their major colors so we're going to work with that right now let me turn on this bottom logo let's add filter color and colorize we're going to change the color of this entire logo to this dark green so now you see that okay let's take this next one i'm going to turn this off let's take this next version of the logo and i'm going to turn this entire thing into that teal color so again filter color colorize and then let's make this entire box here orange so filter color colorize i'm going to remap the blacks to orange remap the whites to orange so if you look at my project pane you can see what i've got going on i've got a completely dark teal square i've got this brighter teal square and then i've got the orange square so i think what i want to do with these three boxes is have kind of like a wipe effect moving downward um so one color replaces the last so let's first focus on this bright teal logo i'm gonna turn the orange one off and let's go to properties and we're gonna hit the crop button and we're gonna crop it from the bottom right to the top of the square and so let's move our playhead in our timeline about a second in and i'm going to add a keyframe with the crop at that value and then let's just arrow over i want this to happen pretty quickly let's arrow over six keyframes and i'm going to change that value to zero so this is what happens okay and of course i want to add a little bit of motion to this so we're going to go down to our keyframe editor if you're not seeing the keyframe editor just hit these three diamonds to reveal it and let's right click on the keyframe interpolation bza i'm going to zoom way in here so we can really see what we're doing and let's see how that looks yeah it has a less linear motion i do like that now let's turn on the orange square and i'm going to pretty much do the same exact cropping effect just a little bit later in the timeline so our tealn finishes uncropping at this point let's go i think there should be some overlap i'm going to start it here with the orange i'm going to select crop crop the bottom i think that value was 10 31 and then in six frames that's going to come all the way down to zero one two three four five six and again we're gonna make that a bza interpolation i'm gonna give it like a nice curve here i feel like these six framers are happening a little fast for me so i'm going to move these keyframes a little bit further apart let's add like four keyframes to each one of these and if you're not seeing these little red keyframes in your timeline you're just going to hit this button with the diamonds see that okay that's perfect that's exactly what i wanted so now what i want is for the text in the logo to kind of drop in in that same way but not just like a straight crop we're gonna get a little bit fancier so let me show you how to do that i actually think that i need one more version of this original logo i've only got two left i'm going to right click and duplicate and so now i'm going to turn the first one on and i'm going to turn off all of these other squares because i just want to be focused on this particular version of the logo we're going to cut out the word gift and yes you can cut things out in apple motion if you know what the tools are so you are going to go over to filters keying and we're going to hit it with the luma keyer and then you're going to get in your inspector window under filters you're going to get this effect applied the luma keyer i'm going to grab this little handle and keep dragging it to the orange disappears and all that's left is the white text this way i don't even have to know what font this logo uses this is a great trick if you need it and so what i'm going to do is isolate just the word gift i'm going to go over to properties and i'm going to crop out the words of and life and now i know this is where i want my lettering to end so i'm going to create a keyframe let's turn on these other squares and see where we are right so the orange just landed in so we wanted it to happen pretty quick actually so i'm going to create a keyframe on the position property and then i'm going to arrow back 10 keyframes and i'm going to change the value up out of frame now what are we going to do about this mess up here where i'm seeing that i'm actually going to mask that off but i don't want the mask to move with my uh gift lettering here so in order to do that we're going to right click on gift and we're going to group it and we're going to apply the mask to the group not to the individual lettering so i'm going to head on over to my rectangle mask tool and i'm going to mask off at the top of my orange logo and then i'm going to invert the mask so we get the right crop yes this is what i want now we're just going to repeat that with the of and the life so i'm going to turn this on i'm just going to copy and paste the luma keyer from the gift text to the of text so you're just gonna select it the luma keyer here in your timeline hit apple c to copy it and then right click in your project pane to paste let me turn off everything so you can see what we got so now we're all you know luma keyed out we're gonna go over to properties we're gonna crop out top so we're isolating the word of now i'm gonna turn everything back on so we can see the placement of all of our elements here so i want the of to come in after the word gift flies in so let me add a keyframe a little bit further down here and add a position keyframe so that's going to show me where i want to end up now i'm going to work backward 1 2 3 4 5 6 7 8 9 10 add a keyframe and change the y value to about the same position as the gift text and i actually want to move these keyframes back so there's a little bit of overlap in the movement and we want to mask this off as well so again we're going to right click the of text group add a rectangle mask invert the mask yes okay last one you guys we're just gonna paste the luma keyer onto our last bit of text here we're going to crop out the extra words we don't need we're going to add our keyframe where we think it belongs we're going to arrow backwards change that y value and then of course group it and add our mask what i'm noticing here guys is that little trademark r is is still stuck to the life i actually want to fade that in after all the animations complete so i'm going to select the life text and i'm not in the group i'm in the actual life text i'm going to add a circle mask and invert it to mask that out and then i'm going to duplicate that life text drag it up outside of that group and then i'm going to go back to the mask on that new version we created and i'm going to uncheck invert so now it's just the r by itself i'm going to remove the keyframes from that arm by hitting reset parameters so there's no keyframes so you see it's just there and then what i'm going to do is bring it later in the timeline after all the action has happened and i'm going to fade it in these are all the little things you have to think about and stuff like this [Music] i am pretty pleased with that one i am actually editing a big project for these guys next week and i'm going to run this up the flagpole and see if they like it too i just love taking a logo that someone else has designed and putting my own spin on it did you learn anything today let me know in the comments what you liked about what i did or what you didn't like i guess i can hear that too make sure you hit that subscribe button this is my new final cut and motion dedicated youtube channel do not miss out on future videos subscribe ring that bell thank you so much i will see you again

Channel: Jenn Jager Pro Tutorials

Views: 4,285

Keywords: custom logo animation apple motion, how I custom animate client logos, apple motion logo animation, custom animation apple motion, logo animation tutorial apple motion, jenn jager pro tutorials, is apple motion good, Apple Motion, apple motion tutorial, how to use apple motion, jenn jager, kel lauren, final cut pro x tutorial 2021

Id: rFDqYXn7Plw

Length: 24min 6sec (1446 seconds)

Published: Thu Apr 01 2021