Ideas to Brand your Etsy Shop for the Holidays - The Friday Bean Coffee Meet

all right we are live hello hello my name is starla i am the ceo of youtube i'm here to teach you how to youtube today today on youtube where we currently live in your house but in your computer screen and in your mind and in your mind and in the universe where we float around as magical uh psychedelic rainbow goats so happy friday um that was one hell of a way to start off a live stream it's a day guys it is a day will you stop oh my goodness don't give them to me i don't want all that hair on this shirt [Music] on my shirt guys happy friday we've got a lot going on in this episode um for one we're going to be talking about branding for the holidays which is the primary topic of the video we're going to be talking about ways to brand your shop for the holidays without making it ugly and i see this little ugly i see this a lot around the holidays where people want to make their shops look festive but they really they disservice their brand by taking a bunch of like cheap clip art and contrasting branding colors shops that have very clean branding and then they'll throw like big green and red crazy stock images onto their photos and it just it doesn't create a cohesive brand image so today i'm going to show you an example of how you can do it right um we're also going to do just a very quick preview of some of the gift guides that were submitted from last week's episode i know that we talked about gift guides last week but if you missed that make sure that you go back and watch last week's episode episode of the friday bean yes because we had tons of alphas make really great gift guides and we teach you exactly how to do it so i figured this week maybe i'd just show you a couple of them if you want to see some of the alphas who created them um i picked some that were very very niche and i think that it's a really good example of how to really um you know appeal to a specific type of customer or your target market so we're going to show those off i have freebies for you guys if you haven't claimed them already down below if you open up the description to the video if you're on mobile you might have to scroll down a little bit but click show more get my black friday toolbox guys we are in like crunch time to get ready ready for black friday there is no more time to to procrastinate if you're one of those alphas who have said oh you know i'll just wait a little while i'll hold off i've got time black friday isn't for you know a couple weeks we're crunch time we're in crunch time now now is the time that you need to prepare don't wait anymore do it this week get your freebies there is a checklist that will tell you exactly what to do on what days how to prepare when to start posting things when to schedule your sale there are calendars to tell you when to launch products when to consider hosting sales there are graphics packs and things for advertising i created 74 free graphics that you can use in canva photoshop i picky uh my swipe files are in there to help you get more five star reviews and help your overall search ranking this holiday season there are video trainings and there's an invitation for our black friday lifeline video which we do every year we do this right before black friday that way if you guys need help with any last minute things we sit for a few hours and do a coaching call with you guys like we just dedicate several hours to sitting around helping you making sure that you guys are prepped and ready and you'll get an email invitation to that if you are signed up for the toolbox so that's linked down below make sure that you get it um a couple other quick things before we get started make sure you mark your calendars for december 1st that's when handmade alpha academy opens it's only going to be open for 10 days for enrollment but it is a self-paced course a lot of alphas when they join in december they like to wait until the first of january to actually start for their new year's resolution if you guys want a step-by-step strategy to dominate etsy that is what i have created we have over 600 successful students this is a tried and true path today you're going to even see some alphas in our gift guide who have gone through handmade alpha academy we've got handmade alpha academy students here in the chat right now who can vouch for this program and there's a 30 day no questions asked money back guarantee so if you aren't like you know kind of skeptical which i hope that you are like any time that somebody sells a course always be skeptical always ask questions always make sure that there's a money back guarantee um but if you end up not liking it all you have to do is email mark and you don't even have to tell us why you can you can just send one email that says refund and we will issue the refund so it's that simple we make it simple because nobody likes to there's all these courses that require you to like submit homework and then it's so dumb don't ever sign up for a course that makes you do that that's super sketchy for one that makes it sound like the creators are desperate and desperate people do dumb things for money don't do stuff for desperate people yeah and if they're making it as hard as possible for you to claim your refund it's because they don't want to give it to you they don't want to give it to you no yeah i don't even we don't even put it into our bank account until after the 30 days is up yeah it stays in our stripe account and it sits there yeah so guys uh the waiting list for handmade alpha academy is down below signing up for that does not obligate you to buy however it does ensure that you get a huge enrollment discount when doors open and there's a special link that is not posted everywhere if you were to find how to enroll on handmadealphacademy.com like on google you would be paying almost a thousand dollars more for the program but because you guys are youtube subscribers you're in our audience you're part of our our alpha community we give you guys the discount so um my eyes be blue today look at that and the last thing that i wanted to point out before we get started is that we're launching a collection today in the elf adapt shop bubblers i'm gonna have to let you get down so i can show them my now cat hair covered shirt uh today in elf adapt we're launching the halloween collection which mine is backwards but it says well practiced in the craft and it's which crafty items and crafty crafty items so we tried to be witty with this one but we've got witchy uh shirts this is available on mugs and supply tote bags for you to carry all your crafty supplies in um there is also seo wizard products so we've got seo wizard mugs seo wizard long sleeve shirts they've all got designs on the sleeves too which are super cute there's a couple like friday bean items there's coffee um what else is there there's a little alpha logo hidden in this moon uh lots of cute things so that will be launching live at the end of this episode but we're going to show you a little bit about how we're branding our shop for halloween so you can get some ideas so we're also incorporating that into today's lesson all right first time here you pronounce your name roxanna is that correct or did i just butcher your name i like butchering names here i do that a lot welcome welcome all right so let's go ahead and get started guys um first i'm going to show you the gift guides and then we'll get into the lesson because our alphas worked really hard on these i want to be able to show them off and i want to show them to you that way if you watched last week's episode or if you want to go back and watch last week's episode you have got some examples to look at so um let's go ahead and where is my mouse there it is oh there it is are we switching yeah switch no face okay i think it's better to not have a face so last week we talked about gift guides and creating gift guides for a very specific type of customer this one is called lost in my world gift guide for sisters and daughters so very specific type of customer but we immediately get the vibes like it's it's witchy we've got moon phases the colors are all done very cohesively i love it yeah jewel tones neutrals you can tell exactly who these products are for so very very great job i can't remember who made all of these unfortunately um but it's all good you guys know who you are i found you all in our thread i liked this one can you increase the size on this one scroll up there we go all right this one was an arm wrestler's gift guide i liked this because it's so specific and that's great like this is such a great target audience and it's all arm wrestler themed products and then she's even got uh muscle farm supplements and some peptides in there and uh one of the massage guns some some sleeves three sleeves i need to get one of those these are this is so cool so another cool example of a gift guide we've got eco conscious women's gift guide so we've got um lots of eco-friendly products uh different like reusable products we've got price tags under 30. i like that 100 and over it makes it the decision to like actually click and buy very easy yeah don't put the exact price i feel like that's a little out there but and then uh she also did some information about what the board is about and how to use the board and stars uh mean that on the picture that the item is made by one of my friends so and then this one means that the sticker means that the product was made by her so that's really really cool um and then this one appears as made by the uh same seller because very similar but this one is new car owners gift guide like that is so specific and it is so cool and everybody knows somebody who just got like a new car so i i love this as well i love how cohesive everything is um and then the last one is fifth anniversary gift guide because every anniversary has a different thing um mine and marks 11 year anniversary is tomorrow our our thing this year was steel so i guess fifth is wood um but i really love this look at the gifts women's and men's so for the for the anniversary i think that that is super duper cute i love those boxes they're very pretty so fun stuff um are they all sold by us i think that's totally fine too but sold by recommended advocacy cool very very cool guys so for you can go ahead and switch it back to us for everybody who created a gift guide um that's awesome keep making them though just because we did that episode last week don't stop making them if you need people to collaborate on your gift guide you can still use the handmade alpha facebook community that's free to join it's linked down below you can get in there work with other alphas and get some more products to fill up your gift guide that way you can collaborate with others and get your product seen in their gift guides too so lots and lots of fun um okay let's go ahead and amber you're here i know that there's gonna be a 30 second delay um but i i hope that your fingies are ready because we're gonna should only be about 10 seconds oh okay we have it on low latency right now okay so i'm going to start by showing you guys mine in amber shop alph adapt and i'm going to show you what it looks like right now and since we're launching a halloween collection today which technically it's really late to launch like a halloween collection you guys should not be launching halloween collections right now you guys should be launching um your your holiday collections they should actually already be launched but if you haven't get them launched the reason that we're doing the halloween collection now is we are trying to show you guys examples of what to do so though the products are for sale keep in mind that our shop is also an example to teach you guys what to do yes um so go ahead and let's turn off your vibrate on your phone you won't hear it oh okay this is mine in amber shop the last let's go ahead and increase the size there we go the last collection that we launched was our friday bean collection all these products are going to remain available but they were all coffee themed we did a coffee shop themed banner everything was coffee shop themed in the background the products were all coffee themed coffee candles uh friday beads shirts and and things like that and then the collection before that if you look very carefully in the background everything was like glitchy themed um but today since we're launching our halloween collection we are going to be changing out the banner for a halloween one now amber would you mind going into canva and getting our new banner and switching that out for me just so i can show them what that looks like so everybody say goodbye to the coffee shop banner that's going away goodbye goodbye coffee shop banner and in the meantime what i want to show you guys is amber's banners because amber is an absolute expert at creating amazing uh banners so i'm gonna go ahead and pop open her current one you can amber obviously is uh handmade alpha academy student uh and our alpha our very first alpha of the year which were you were 2019 right 2019 alpha of the year this is how she has branded her banner for halloween so her normal banner on the off season looks like this right it's got her dog pixel a picture of her because she wants to build that nice uh friendly association she's got her artwork i guess i should have pointed out that amber creates pet portraits um and cards with pet portraits and blankets and things with her pet portraits on them but she branded for halloween by doing little skeleton versions of her primary banner so her normal banner looks like this she added in the little skeletons and she put a witch hat on pixel now notice that amber did not put a bunch of orange pumpkins all over her banner she did not add a bunch of crazy colors she did not put a bunch of things that contrasted with her normal branding colors these are her branding colors and they have stayed the same but she has still made it very much halloween themed and if we scroll down you can start to see little pieces obviously she's starting to prepare for christmas but you can see these little halloween products that she's incorporated in now we'll we'll focus more on christmas for for you guys but i just want you guys to really focus on how she has not gone in and did a disservice to her brand by throwing in a bunch of cheap stock photos and stock art and crazy colors you want to try to maintain the branding colors that you've set for your brand now if all of that sounds really confusing and you're like branding colors cohesiveness i don't know what the heck any of that means um i highly recommend for one considering handmade alpha academy like i said it opens december 1st because one of the primary things we teach in haa is the psychology of your brand it's building a brand that actually appeals to the human brain in a subconscious level where that person falls in love with your brand within seven seconds of clicking on your etsy shop there is a science to that number um however if you cannot enroll in handmade although academy or you cannot afford it we also in december do our free brand planet webinar which i talk about building your brand um as if it were its own universe and that is my most popular webinar and i only do it once a year so there will be information about that coming out as long as you keep your ears perked you watch on social media or you're on my email list which if you signed up for the black friday toolbox or if you get any of my regular emails then you can expect to get an invitation to that as well but let's go ahead and look at amber's christmas banner now she doesn't have it up yet but in the next few months she will be putting up christmas time and once again she has kept the color the same still the same flow it still has the the same feel to it but she's just changed things slightly she's added a mistletoe and some cremas just a little bit of christmas flare she's got her mistletoe she's got her little antlers on she's got a smooch from pixel she put her shipping deadlines right on her banner there is no question as to when her orders you know when her shipping cut-off dates are um and then she's just got a little bit of you know a couple christmas hats not every dog has a christmas hat on it's not a christmas overload it's very subtle and this is what i love to see you know tiffany and co everybody knows tiffany and co's blue branding right and around christmas they don't change their blue branding to red and green they don't go and add a bunch of candy canes into their their product photos they add colors that complement their existing product photos so their colors are tiffany blue that that light blue and white and around the holidays you start to see them add silver snowflakes and glittering snow and you know silver gift wrap ribbon which complements the light blue if they were to throw in green or red it would throw off the whole vibe so we want to make sure that we're being subtle while also being festive amber even prepped ahead by creating her valentine's day banner and once again not every dog is holding a rose in its mouth there are three dogs holding roses and then she's got her smooch with pixel she's got some hearts and a little ribbon and she's changed her eye to a rose and it's it's still just so subtle but it makes you feel ready and since amber mainly sells cards greeting cards with dogs she needs to stay on top of holidays holidays are very important to her audience because they're mainly sending cards for the holidays um if we scroll down a little bit we can see that amber has added in just a couple really subtle things for christmas like she's got her christmas card but at the same time there is a red envelope here and this it if she's got the lights what's that called b-o-k-e-h she's got christmas lights in the background look there's my dog amy can you see her that's mine that's sammy do you see everyone do you see dingling here um amber probably gets oh that's my dog she probably gets sick of hearing that um but she has all of her holiday options she has all of her information about her product right in there you want to add anything important about holiday shipping your shipping cut off dates right into your shop so i'm going to use amber shop as an example here for the areas that i think that you guys should pay special attention to when doing your branding and i'm just using amber because she's easy target and she doesn't care if i pick on her so first if you guys are taking notes the first thing that you want to try to add some of those holiday elements too if you want to keep in mind you're not obligated to do this this is just if you want to first is your banner adding small holiday elements that complement the existing theme or colors of your banner or branding you can take a new photo you can take a photo of holiday products you don't even have to have a photo of your products for elf adapt we never have photos of our products up here we just go with whatever the theme is and if i refresh oop where'd my mouse go did amber change it yes there we go here's our new banner look how spooky so we've got ours it's very spooky so we've changed it for halloween but there are no halloween products up here this is just the vibe that we want to give off we're giving off the spooky vibe amber doesn't have you know she she has her art but she doesn't have a stack of her cards on her banner she just has a couple little things she has one little tag and then some of her artwork so try to incorporate in just subtle elements that complement your brand but if you have branding colors which hopefully you do make sure that you're maintaining those and only add in holiday elements that complement your existing brand don't throw in a bunch of things that don't complement your brand now i talked a little bit about our black friday toolbox earlier in the 74 free graphics included those are great because i have them in a variety of different colors so you can go through that graphics pack and add in some of those graphic photos to your banner if there are any that you feel complement your branding colors but if they don't complement your branding colors find something else to use you don't have to use the ones that i've provided i've just tried to provide you guys with lots of different options um some of which are colorful and some are not i think i have like burlap snowflakes and stones with like rune snowflakes i was trying to hit all of the major you know colors that you could need other areas that you might want to consider adding a little bit of holiday flair to are your actual shop photo now the reason that i highly recommend adding something holiday related to your shop photo is that on mobile the shoppers won't see the banner and most shoppers will be shopping from mobile your banner won't be visible only this little image here will be so for example for the holidays uh amber could add a hat onto her corgi logo or she could add a little reindeer nose or she could just put a holly leaf off to the side um there's so many little things that you can do to make it just a little bit more festive um if you want to you could even add something into your shop owner photo amber could add a little photoshopped hat onto her head or something to you know just add a little happy but once again not obligated to however one thing that i do really like to see is adding in into your actual shop announcement some type of little holiday emoji now i recommend going to emojipedia.com emojipedia is going to have copy and paste emojis that you can add right into your listings your announcements and things like that because on etsy there's nowhere to add in emojis but if you go to a website where you can copy and paste them you can add them in so for example amber probably doesn't want to add like a green christmas tree because that would stick out like a sore thumb with her branding um but maybe she could add one of the snowflake emojis in there or a little snowman emoji for the holidays because it just kind of grabs attention especially for this where she's trying to call attention to her vip club and how to join and how to get her discount code by getting them on her email list might be an idea this is also a really great place to put your holiday shipping cut-off dates which you guys should be setting like now um i would definitely start considering those and extend them out far don't go based on what the usps and royal mail and any whatever shipping company you use minimum two weeks on top of whatever they say yeah um especially now because they've already said that it's going to be bad this year yep it was bad last year i don't know i don't i don't feel like it's going to be as bad as last year but it's definitely going to be worse than a normal year yeah um other things that you might want to consider if you have etsy plus making sure that your featured items if you've got these nice big featured items uh adding holiday items or holiday albums as your featured items and then just making sure that your photos are you know if you have holiday products put those at the top of your shop don't let those get pushed back amber has holiday products right at the beginning so making sure that you're dragging those in if you want to add a couple like little holiday elements in the background of your photos you can totally use my graphics pack you can add your own holiday elements in um i like to go to craft stores and get like little snow covered branches and things from the crafting section and then i like to photograph my products with those little products you know those little items and you don't have to do it for every listing but a few listings it it can be a lot of fun to have those in there um and then let's see product photos we talked about that a little bit um but also adding in your listing photos your holiday shipping cut-off dates i recommend having anything like that written directly on a listing anything that you need your customers to know and then reiterate your holiday shipping cut-off dates down in your actual product descriptions it takes a long time to copy and paste it all in but no matter how many places you put your holiday shipping cut off dates people will still miss them so put them in your listing photos put them in your description put them on your banner put them in your shop announcement and scrolling all the way down put them down in your faq sections at the bottom and in your policies put them everywhere like i said people will still miss them no matter how many places you put them um so those are all different ways to just kind of brand for the holidays and make your shop look a little bit more fun without going overboard guys i recommend checking out sites like canva um to to do some minor decorating of your manner and things i recommend checking out sites like unsplash pixabay uh and pexels if you're interested in getting some really beautiful photography and stock photos that are free royal completely royalty free if you want to use them as things like backgrounds for your products there's all kinds of things that you can do to freshen up just the main thing that you want to make sure that you're maintaining is your overall branding color because if we look at amber's color here and we scroll down even the backgrounds here this background is almost the same color as what's up here she's made sure to keep everything very very close with a very similar color palette that way nothing is standing out if pixel was sitting here with a blanket on his head and the background behind him was bright green it would throw off the whole vibe it would stick out like a sore thumb and not in a good way so um and then amber if you want we can go ahead and add our elf adapt products if you uh if you want to throw those in and then we will get to questions and then we'll show you guys what we've got for the collection and then we will uh answer more questions yes so you can go ahead and switch it to us while amber adds our products in guys we're launching a collection live we've never done that before we have never launched a collection live on camera so if anything's yeah for this so amber just let us know if you get them in oh refresh my shop oh because her products weren't like in order because lucy added new products today and didn't organize it oh it is much better better ordered you and i was before always way better there we go we can be on screen that's fine so we've got all the christmas on top die cut stickers are all together yeah very very nice patterned out good job lucy it's beautiful very beautiful all right good job trying to ruin the stream lucy appreciate it yeah lucy god for those who don't know lucy uh lucy's amber's helper but she's also a ha student so the mojopedia yeah uh a couple people said if you hit the windows key in either colon or semicolon on your keyboard you can put emojis anywhere you want on etsy to add emojis to etsy's text try pressing the windows key plus period to bring up emoji selection cool dope once you change your banner on etsy would you do the same for facebook page cover photos for consistency you totally can if you'd like to you can but you don't have to yeah there's no rule lots of big brands do it um starbucks does it uh tiffany and co does it i like to i like to look at what tiffany and co does they're one of my favorites because they are experts at branding um if they're doing something then it's safe for you to do it too that's that's how i like to look at it other than charging thousands of dollars for paper clips but with their branding yeah they're they're one of those companies that charge the stupid prices for things because they can yeah uh piper said what do you think the shipping cut-off date should be it's different for everybody depends on where you live yeah it's going to be different for everyone what you're dumping the camera when you do that oh god it made the whole screen fall down anyway i was about to adjust it um so for shipping cutoff dates i actually just looked usps and royal mail both have theirs posted usps said uh does you're still thumping it usps said i think december 15th and that's ridiculous 10 days before the holiday to guarantee holiday shipping no no way no no uh last year we had sellers who cut off on december 1st and their products still didn't arrive on time if i were you because usps didn't expect what was going to happen last year with pandemic and everyone having to shop online they were not prepared they're preparing a little bit better this year i if i were you i would plan for around december 1st to cut off your guarantee now what i would say in your listing photos and everywhere that you put your holiday shipping guarantee for for local shipping international shipping should probably be out a little bit farther but local shipping i would put something like or i cannot guarantee orders placed after december 1st to arrive on time um or maybe maybe something like though they they might arrive but i can't guarantee it something like that um just set it early set it set it good and early that first week of december i think is optimal and amber yours is the same right i'm pretty sure yeah somebody said priority mail alone is taking five days not three days as the shipping label states yeah i ordered a product last week that went out on monday and i didn't get it till yesterday so and it was next day shipping uh if you guys have questions make sure you get them in otherwise we're going to be cutting real early today they do not have to be related to the topic at hand no make sure you get some questions and we'll answer whatever we need to yeah amber's is uh december 6th so all right let me see here okay we've got we've got spooky products in spooky products are we launching we're launched are we launched we're launched go ahead and uh while they're putting in their questions we'll show them the collection we gotta move the friday bean candle it's right up i guess it can stay yeah i can stay all right but guys if you're interested in shopping the alph adapt collection it's uh actually linked down below it says the friday bean collection is available now um so you'll have to uh know that that's outdated and it is the halloween collection this ugly thing is only going to be available for like a hot minute do you see this do you see what they did to me do you see this hideous thing smartclub is now vamparcla and vamparcla is limited because you guys remember when we did the mugs i said that it was so hideous and i wasn't allowing mugs back but now there's a sticker and it's awful um we have our practice in the craft shirts they're super cute they've got all the different little crafty things and we have stickers we have our seo wizard products with all the different little seo wizardry things amber's pup but you guys can see once again where i'm talking about that cohesiveness we go back to our main shop during the friday bean launch everything was launched with that coffee shop vibe and that warm cozy vibe and we had the background cohesive for everything with the coffee shop and now if we look at our most recent collection click one open we have our moon theme and everything is very cohesive and everything is going along with that halloween theme so being cohesive in everything that you do is extremely important now amber and i you can go ahead and uh check out the oh check out the halloween collection uh amber gets all the money for that for her trip to ohio to come see us so go give her some love that's how we're gonna get her here and hopefully make some content for you guys while she's here but um what what amber and i do in elf adapt is we do radical branding changes which is not necessarily what you should do we kind of rebrand every time we launch a collection to show you different styles of branding right everything that we do with health adapt we're doing it in hopes that you're watching and learning if you're on the alpha adapt email list we're not marketing to you on that list though we're sending you marketing emails what we're wanting you to do is look at how we're marketing when we're marketing in the handmade alpha facebook community we're not marketing to you we're trying to show you how to market and give you ideas so you can see what we're doing and copy us we want you to copy us we want you to go to elf adapt and look at exactly what we're doing how we're wording things how we're creating listing photos and we want you to copy us and do what we do um because obviously this is not our main gigs alph adapt is not our main gigs amber marie portrait studio is amber's main gig mine was art by starla moore until the big swarovski debacle and now i'm kind of absorbed in other things but i had a very successful etsy shop for nine years alph adapt is our frankenstein or frankenstein's monster i don't want anybody to yell at me for that for calling it the prank i don't think you need to worry uh it's our it's our frankenstein creation it is where we can experiment where we can test things and where we can show you guys what to do but when it comes to your guys's branding try to keep your base brand consistent your branding colors your branding theme your branding fonts the feelings that you want to create try to keep those things consistent and then add those little touches of holiday fun in there or those little touches of seasonal fun that that make it stand out but your colors and the feeling should remain the same jessica said i always put the only thing i can guarantee is that they will leave my studio on time and it's out of my control after that and then they said but we as sellers cannot guarantee anything regarding shipping i mean other than the you other than you getting it out but obviously you can't guarantee anything outside your control right i mean there will be freak accidents but setting a shipping cut off deadline and saying i cannot guarantee that your product will arrive that's why you've set it out farther that you set it out farther than what you need and if there is a freak accident then that's fine but you still have to be able to set a shipping deadline you can't not set a shipping deadline because you're afraid to say i guarantee anything you know that's you have to say something because if you don't put a deadline on it then people will order at the last minute with the expectation that it will arrive and they will not read your actual shipping time frames that are in your listing you have to put those in your listing photos they're not going to look at your listing to see how when it's going to ship they won't i'm not using the word guarantee at all mine says your best chance to receive by christmas is to order by december 1st yeah that's fine as well that's fine as well michelle said i have a feeling this year might be worse with the worker shortage does usps actually have a worker shortage to my understanding that's really only in like the the minimum wage category of jobs i don't think there's a shortage at higher because they don't pay minimum wage it's a government job i'm not sure i'm not sure i'd have to look into it how did amber get those large images on her etsy site that is featured images uh with etsy plus where you'll get when you pay for etsy plus you can get a carousel banner which are the banners that scroll you can get your large featured images where you can feature full albums or just make your features really really big um everybody asks me what does etsy plus drive sales no it's just more customization and you get a little bit of like included ad budget but it's more just more customization if you want it it's not necessary we're gonna go through a few more questions we don't have very many questions so make sure you're getting them in if you want to uh have the stream continue on because we're getting close to our cutting time now and there's hardly any questions in here it does not have to be related to anything that we've talked about it can be anything business yeah we want to make sure that we're helping you if you have questions that are going to help you get ready for the holidays for real your holidays are coming up this ain't a joke yeah uh have you noticed that the etsy postal labels print with the estimated delivery dates however check your receipts the post office has removed all mention of delivery dates hmm very interesting they don't they don't want to guarantee anything after last year last year was a mess yeah last year sucked the uh the sort facilities were full of packages full of rotting food and dead animals from where people were shipping like baby chickens and things and they were just getting stuck yeah because last year they did have a worker shortage because of covet they had that a lot of people couldn't work so they absolutely did have a shortage i don't not so much with drivers but in the sorting facilities and such yeah uh would it be too much to do a sale for the whole month of november while also preparing for a craft show on november 13th most of my stuff in the shop will be going to the craft show that's entirely up to you i mean that we can't tell you how busy you are so yeah i mean that sounds like a lot if a lot of the stuff in your shop if you're anticipating a sale to sell a lot of stuff in your shop and most of the stuff in your shop is also going to be sold at this craft show you could end up being short i don't know what you sell but it could end up being short on an inventory you're having to go back and forth and yeah that's a lot and then you could end up being really busy when you're supposed to be going to the craft show and the orders have to be behind getting shipped like it's up to you i mean if you think you can handle the workload or if you have help and you could always if you want to run the sale as long as you got like your phone you could always turn the sale off if it starts becoming too much um i it's all it all depends on you really and what you think that you can do let's see i'm rebranding for a second body of work i'm appealing to female biotech professionals for this work my first body of work does not have a theme do you have any tips on rebranding yeah so when you rebrand first of all rebranding should not be done frequently it should be done infrequently and carefully yes um and only when necessary coca-cola has had the same logo for so flipping long that you can change the words coca-cola you could put cookie all you need is the red and the swoop cookie cookie cookie you could put anything there and if it's in that white font with the red background your brain immediately says coca-cola oh wait that doesn't say coca-cola um you see like funny you know uh parody brands all the time that just change the words on a logo but you can recognize it right it's because their branding has remained consistent so you don't want to change too frequently when you do your rebrand what i recommend doing is treat it like a celebration and let everybody know like check out our new our new logo we are rebranding or if you don't have a big audience just do it like don't don't even think about it just rip the band-aid off do it all at once um if you do have a big audience introduce it like you're launching your your new branding say check out our beautiful new logo what do you guys think do you love it do you love it as much as we love it um and and almost introduce them to the new look of your brand have you guys ever like bought like a box of cereal and it says new look same great taste and they changed the box it's the same thing they're introducing you to the new look they're letting you know yes i didn't know you could use canva made images in your etsy listings because your colors are so nice and cohesive you can you totally can uh does alpha adapt have a facebook group and how do i get on the mailing list alphadeaf does not have a facebook group um amber i don't know if you're gonna be able to i don't have the mailing list linked i don't know if you're gonna be able to find the mailing list amber but it's in my instagram bio link tree if you want to spend the time to grab it you can if not you guys can find the email list for it at uh my instagram is starla the letter k more starla kmore and it's in the link in my bio you can find the link to sign up for the alpha adapt email list and i'm sending an email in just a couple hours announcing this collection launch and you can see what a collection launch email looks like from me so you can see how pretty it is pedro said usps has already said they will have a longer delivery time and prices will go up yeah fedex will probably do the same thing ups i don't no but i know you uh fedex probably will uh just as a heads up the uk is facing a huge shortage of drivers uh that will affect everything yep that's that stinks all right brand new to etsy have i missed the christmas rush banks no no no you're here right on time we see the wave coming in the distance it is coming and then right when november hits that's going to crash uh and and hit us so the busiest shopping day of the year is black friday no matter what country you're selling within uh if you're shipping to the united states or um more recently canada and the uk um because though they're starting to kind of catch on to the black friday thing then you want to make sure that you're optimizing for black friday because that's when we're gonna see the most traffic on etsy what did i say it was 50 something percent more shoppers it's a lot it's around 50 yeah over 50 percent more shoppers on etsy this year than there were this time last year that's insane guys that's insane we want to prepare for this would it be better to use fedex instead of usps etsy does sometimes have that option i mean we don't really know i'm sure that i'm sure it would be but i think it just depends on where you're shipping to fedex to me is always more reliable it always has been i always get things on time however fedex also i don't know if it's the same for everyone fedex always does the thing where they don't deliver it until the day that it's supposed to be delivered sometimes i'll have a package sit in the sorting facility for like three days and then they'll deliver it on the delivery day so it's like right down the street and they just don't deliver it until the delivery day that's only a problem with like nitpicky customers and i don't know if they do that everywhere we live right next to several busy cities and the sort center is the one for like every busy city surrounding it so it could be different for everybody else uh what do you know about reserves one of my shops has a reserve and i have no clue why i just started out of the blue nothing negative happened weird not a lot to be honest yeah we haven't read up on on it other than what you guys had told us last week um your best bet is to ask etsy if you don't know why ask etsy email etsy don't be afraid to to ask them yeah ask them questions the worst case scenario they're gonna send you a blog that they did talking about it it was the same thing with the oh what did they call it with the review system yeah odr and we had said that they're probably going to get rid of it they'll refine it over time and what did they do they they just pretty much got rid of it they got rid of it so it sucks for now things happen they try out things as a website they're trying to do things to regulate that's the same thing with odr it was an attempt to regulate their platform that didn't work out this one is a financial one that kind of incentivizes or is supposed to incentivize people to do the right things so they don't get hand slapped and have their money put on hold for a while uh launching a collection makes me feel overwhelmed what do you suggest to either overcome that or pivot to a different strategy launching almost always feels awful it's stress it's stressful it's work it's a lot of work um in terms of the stress that you feel i can only say that it gets better with time but it's never 100 percent not stressful i was very stressed last night prepping the this launch that i just that we just launched for elf adapt and finishing up the photos and then i had to go to bed and message amber and have her finish things in the morning for me because i had done what i could do and i needed her to help as well thank you amber she found the waiting list link um but yeah i i can only really say that you get better at it with time and making sure that you're doing things way ahead of time it feels the same way when we launch handmade alpha academy um i definitely have a lot of sleepless nights and this year for launching handmade alpha academy i'm trying to do everything like right now to get it ready because i'm trying to regulate my own stress to ensure that i'm not like affecting my mental health i don't launch for another month and a half yeah i want to be the best person that i can be for you guys and prepping at the last minute does not allow me to be a good person it makes me very stressed well and we also have the holidays at the exact same time we're prepping everything for the holidays we have christmas coming up usually we have a christmas collection to prep for so thankfully this year we don't have to worry about that as much obviously we still have alpha adapt but yeah it's all stress management do what you can to stress manage when you don't have to work if you need to supplement that do that cbd is a great option if you're allowed or in an area where that's legal there's a lot of different options to manage your stress do what you do what you can working out i know you're you were the one that was working out with chris as well right he's got a whole bunch of stuff on on stress management he actually just posted a thing about all the different like stress supplements cbd and all the other stuff that he uses pretty cool do you know why some of my listings don't give the option to mark as a gift in the basket that's very interesting is that an option you have to choose i thought it was i thought it was a default option maybe it's an option you can turn off i've never seen the ability to turn that off while creating a listing because that might be in your shop settings i've never seen that i'm not sure does anybody else ever seen that i've never seen any yeah it's almost always got the option for me yeah that's weird i'm not sure any recommendation on how to best batch work and prep for the holidays like pre-making items and leaving the customization for when orders come in i do i definitely did that for art by starla moore i made all my products and then they got to choose their birthstone the products were done i just had to add a birthstone when they placed their orders um anything that you can do now that's why we do all these everybody thinks that we start the holiday bandwagon way too early every year and it's because we want you guys to start now so you can actually enjoy your holiday this is we want you guys to not be stressed so we start this stuff early because you guys should be starting early um i recommend picking one week to make and schedule all of your holiday marketing photos get your black friday sale prepped now if you've got to do anything with your packaging like cutting bubble wrap stamping any packages putting business cards into your envelopes whatever you need to do if you've got a few minutes start doing that stuff now turn on something on netflix and and do that or have if you've got children you know make a game out of it ooh let's see who can put the most business cards into packages and then we'll all get ice cream like there's so many things that you can do to you know child labor and whatnot but child labor i'm down samsung kids like oh god kids have fun doing things like that because they want to help i always told my daughter that we were helping santa claus and that when people ordered from my shop um that santa that we were helping santa with the gifts and that she could help me to help santa by putting the business cards into the packages because we were gonna take orders from santa for necklaces that people wanted and that we were going to send them out for santa and that always got her really excited to help i'm almost ready to launch my collection for the holidays not holiday themed okay building hype hasn't worked for me so far would it be better just to get stuff out there or should i mark it first hyping up a launch will never work at first it is the repetition and the conditioning of your audience that makes it work when you first start pushing a snowball up a mountain your snowball's going to start very very small and it's going to take a lot of force to push it up the mountain you're going to have to push very hard you're not going to see a giant snowball right away it's going to start small but the longer you push and the more you trudge through that snow and the harder you push it up that mountain the bigger that snowball is going to get until you hit the top and then momentum takes over and that snowball starts to roll on its own sure you could launch everything now and not worry about it it is the holidays if there was ever a time to do it then then now would be the time i guess if you don't want to do all the pre-marketing um but either way you need to market and don't say it doesn't work it does work it just hasn't started working yet because either you don't have the audience yet and you haven't you have to keep doing what you're doing for longer consistency consistency or the method that you're using however whatever style you've used to market is not working and you need to switch up your style and i see this all the time in our alpha craft fair we have a virtual craft fair taking place right now that i created on facebook and you can scroll through and see the beautiful posts that are doing well and the post that people just kind of threw together that have no engagement or comments or any any reactions whatsoever and you can tell you can you can tell what's working you can see it it's like a living experiment where you can see the things that people like and you can see the type of marketing that people don't care for very much um allow that group to be a living experiment now one thing i will say is that if you've been marketing in the handmade alpha virtual craft fair thank you i'm glad that we're able to get that group off the ground please begin inviting shoppers nobody will buy if there are nobody if there's nobody to buy so if you have friends family uh advertise it on your own social media for your business pages let's get some shoppers into the craft fair as well it's all sellers in there right now we need shoppers invite people don't have a question just wanted to thank you both for the videos i'm an alpha student and it's helped me tremendously plus all the free content you do on your channel thanks you're very welcome there will definitely be a lot of truck driver shortages will of which will affect transport i'll have to actually look into that i don't believe when news is really bad about hype and crap up that isn't true right now so take that with a grain of assault unless you hear it directly from like a truckers union or something like that i don't i don't know yet let's see how do you choose your shop's colors branding colors i'm assuming yeah so i teach this in handmade alpha academy in depth because there is a lot of psychology behind choosing branding colors most people pick colors that they think are pretty however every single color has an inner meaning every single color triggers an emotional response i learned this as a preschool teacher where we had living responses we had i mean living experiments where every classroom in the preschool that i taught out was painted a different color we had the red room the blue room the yellow room and the green or green room and the children in each room acted very different and rather than disciplining children for behaving a certain way when they would misbehave in a certain classroom often the answer was changing the color of the room they were in i know that that sounds crazy it sounds hokey but it works because we are driven by emotional responses two colors and every big brand does it facebook is blue for a reason uh health food brands are green for a reason nickelodeon is orange for a reason so researching the psychology of colors is very important in choosing the color for your brand in handmade alpha academy we talk a little bit about that though and we dive into it and we help you choose branding colors but for you guys i would just take some time to make sure that you're actually doing research on why you've chosen the colors you have and not just choosing colors because they look pretty um because that's that's i mean you can do it that way but it's like doing something and then not knowing why you did it you should know why you're doing it and what emotional response you're creating within the customer we haven't had this question in a while are etsy ads worth it i've had a few items advertised but i end up owing etsy and not making a profit because i don't have many sales yet it sounds like they're not working for you yeah they they work they only work if they work and that's a really crappy answer and we're aware of that so there are things that if you advertise a product that nobody wants it doesn't matter how much you advertise it nobody's gonna buy it anyway you have to first make sure that your shop is the very best it can be for ads to even have an impact if i said if i put 600 in ad revenue into this empty can and i showed this empty can to all of you this is my empty can who's gonna buy my empty can it doesn't matter that you all see it nobody's gonna buy my empty can because nobody wants my empty can you have to make sure that your photos your seo your pricing and everything is aligned perfectly and then begin advertising the products that you already know to sell you want to bet on your winning racehorses you want to take the things that you know are your sure winners because with a little bit of ad revenue you're going to be able to reach even more people and make even more money so make sure that you're advertising the listings that you already know are selling what a lot of sellers do is they think they can take listings that nobody's buying and put ad revenue and boost their sales or gain traction on them by advertising them that is not a good strategy you don't advertise something that nobody wants or nobody's showing interest in you need to advertise the things that people do want and start building listing quality scores for those items yep can't put a can't put a supercharger on a bicycle and hope to beat a muscle car in a race yeah uh i have two unrelated products that sell well on my shop bird paintings and christmas cards should i open a different shop for the bird paintings if they're both selling well then find a way that you can um because you're not selling christmas cards all year why can't you do bird painted christmas cards like what i mean look at what amber marie does yeah you could just make your whole shop about bird paintings and then you also put those bird paintings on cards yeah i find it what is the glue that could make them cohesive what is the thing that could make is there a theme there are all the products nature related is that the cohesive theme don't think about this is a different product than this you know being behind the product amber sells cards and blankets that doesn't make sense but if i said oh she sells cards and blankets but they all have pictures of dogs that she is hand drawn on them that makes sense your products probably do make sense together already and if they're both selling you don't need to split your shops because then you're just going to have to start over main cards yes nature there you go you've got you're done there's your theme you've already got a theme you don't need to separate them thank you i'm so worried about taking on too much because it's the first day or first season as a single mom first holiday season yeah just two step at a time do what you can and just know that you can always stop your sale don't promise it to be you know this date to this date stop it when you want to stop it yep fedex tends to break my boxes yeah i feel like one percent of boxes that go into any shipping company there's just like a back room in every facility where they just take like one out of every hundred packages and just beat the crap out of it with a baseball bat like it's just a policy like it's a stress relief thing for them because that same thing happens to me where i'll have something that's marked as fragile and there's like six holes and five dents just all over the dang box it happens sometimes it happens stuff falls off and trucks so don't always blame it on the actual people sometimes accidents happen somebody drops something or they go to move something and they just yeet it across the room i'm sure you've done that with your phone gone to pick it up and just yeeted it across the room uh is it a good idea to change your website colors fonts etc for big holidays such as halloween or christmas or just add the same or add some holiday stuff to what exists uh magical studios did you watch the beginning of the the video because if not i definitely would i would not ever change your colors and fonts those are recognizable branding elements you don't want to go and change things like that you need to keep some things recognizable you want to maintain your branding colors i would add holiday elements either to what exists or take what exists and add a slight holiday twist to it um like like we showed with amber's go ahead and share again real quick where did my trailer go who knows there it is all right this is amber's normal banner normal everyday banner amber has a website as well um but this is her everyday banner this is her halloween banner very slight just some skeletons and a witch hat this is her christmas banner same colors with just a couple small christmas elements she hasn't just added christmas things to her normal banner she has changed the banner but it has maintained a similar look it's still recognizable nobody's gonna think that she's made some drastic insane change everything is still cohesive in that way for all of these holidays she hasn't done anything insane okay but i definitely would not change your fonts and and things like that decide on what those are think carefully about what they're going to be make sure you're happy with them and then don't touch them if coca-cola changed their font non-stop we would never recognize coca-cola and we all know coca-cola's logo because it's been the same for like a hundred years 100 years i think it's been over 100 years i think coca-cola is over 100 years old how can you know the buyers are a guest or if they have an account mainly for reviews it'll say guest it'll say checked out as guests did y'all hear about how you can't call etsy as a seller anymore when you call their direct number just sells to only help buyers and sellers can email with inquiries just in time for the holidays they're probably doing that just for the holidays yeah and i don't know if they'll be able to maintain that because because they hold your money i think they have to have a system in place for you to be able to contact them same day at least in the us i'll have to look more into that but i don't i don't see that sticking they're probably only gonna do that for the holidays yeah it's probably they're they're setting up some prevention methods um to kind of you know prepare for the insane holiday um that really sucks though there's a lot of sucky people out there both sellers and buyers and they're going to be dealing with the aftermath of every sucky seller and buyer throughout the holidays and both of which are going to be calling and the the sellers are under a more strict set of rules and can usually be pushed out a little bit longer i know that sucks but customers are the ones spending the money so they are gonna take priority do they still have chat or they got rid of that didn't they i think they got rid of live chat sometimes it appears sometimes it disappears right now i think it's important for everybody stuff's always changing amber do you have live chat right now do we have live chat you can turn off gift wrapping and shop options yeah gift wrapping but marking as gift is not gift wrapping marketing as gift is not including the receipt in the package yes uh is it the best time to or is it the best time to optimize my keywords as i'm new to etsy and only have a few sales you don't want to constantly change your keywords i will tell you that um seo is very very touchy it takes 60 to 90 days on average just to be fully indexed by etsy to gain a perf a permanent ranking position not permanent it it's still going to change but to gain a ranking position after etsy's collected data on how shoppers have engaged with that listing in the marketplace if you have listings that have sold don't touch them don't change your keywords if they are selling ever don't think oh i could do i could make it a little bit better don't do that uh the when you start tinkering with those listings you risk messing up whatever it is that was working that was helping you to gain those sales so leave those listings alone if you do have listings that have like no views they're not getting any traffic at all you can't experiment with them do not experiment with your whole shop do not change 10 listings at a time at e-rank where i work mark works we always tell everybody to work on one listing at a time and then give it time to sit uh e-rank is the best website in our opinion to use to research your keywords just because we update the data monthly so there's always fresh data you can always see what's trending uh we have the most tools for the lowest price point and there's also a free plan so make sure that you're using a tool like that you can also use e-ranks change tracker that way before you actually make those changes track your listing for like a week in the change tracker so you can see what normal looks like for your listing what normal views favorites and sales look like and then go in change your seo do whatever it is you want to do with your tags and titles and then continue watching that listing over a period of 60 to 90 days to see how the changes that you made affect your views favorites and sales of that listing and if you're happy with your results then move on to the next listing but i would not change a lot of things at once it's a slow process but computers take time to think they do machine learning takes time and you have to give the machine time to especially when there's six me or no how it's three and a half million right for sellers four million four point six million was the last i checked something like it's more than that now lisa said never say that again child labor oh there's so many freaking etsy sellers that use their kids to help them with their businesses don't even try to deny that if you do want to be sad though go look up how many big companies rely on child labor for their products yeah you'll know exactly it's most of them you'll you'll know exactly what companies you don't want to shop for anymore if you own a cell phone child labor yeah we've like we're trying to completely cut back on trying to do fair trade as much as possible no slave labor no child labor it stinks but like if you own any electronic there's probably childhood and no monkey labor too yeah no monkey labor because apparently that's a thing they're like oh we can't use kids now but are you some monkeys that's so awful it sucks there's so many things that are made by but there are organizations that fight that stuff go support those people if that's a movement you care about we won't continue on that because it makes it uh makes you very sad because like literally every cell phone company samsung apple because they use samsung products yeah yeah anyway i wish i would have made all my products in july and august but here i am today watching you guys want to make a ton of bath bombs i'm still going to release a new collection on november 1st this is why we do we do this every year as early as we do we start talking about the holidays in august um because in november it never fails the handmade alpha facebook community is going to be filled with people who make posts that say i didn't make any sales it happens i didn't do i i started my sale and i didn't make any sales and they're the people who didn't prepare they didn't we were there brand new and expecting an influx of a thousand people to come make sales you're competing with literally millions of other people right they're not they haven't done you know they haven't learned enough to be the very best that they can be when you paid your dues yet which is fine you know it's fine you got to apply what you learn every year and and if you don't have a great holiday season you know don't mope about it like use that use your time to learn what you did wrong and perfect next year we're always going to be here we are always here every friday we've been here every friday for like four years now our anniversary is tomorrow and we are still here we will always be here to help you guys to answer your questions to give you guys content to try to do structured discussions about topics um that that matter most to you to give you guys news and to always be a resource to you ninety percent of what we do is free we're here all the time we're constantly doing free resources making more than 90 it's like almost everything we do is free the black friday toolbox down below that was hours and hours and hours and hours of work and that is free that's something i could have sold for so much money and it's free you guys can get it the only thing that we sell every year twice a year is handmade alpha academy 20 days total 10 days per enrollment period that opens december 1st that is the only thing we sell like we love you guys and we want to see you succeed because we know how hard this industry is we've been in it for over nine years now it's very hard but it's those of you who stick around who work every day who dedicate yourself to learning and those of you who don't say i've done everything i hate that phrase i've done everything they have we haven't done everything yeah if we haven't done everything you definitely haven't done everything you've got to put in the work every single day and treat it like a job because that's what it is it is a job uh somebody had amber did link the craft fair but somebody did ask what the name of the craft fair was it is the handmade alpha virtual craft fair look for the link that amber posted yeah i got an order on etsy a few seconds after your answer answered my question earlier you brought me good luck i'm the lucky starla just follow the lucky star do you guys know how much it sucks to have a name that can be turned into a pun anything with star do you guys have you guys i don't ever do that to her in seriousness have you got oh god the amount of times that the amount of times that people do the like starlight star bright i'm like oh my god do you realize how cringy you sound right now that would be like like me saying huh his name is mark he's he's really left its mark on my heart i've had people do that too uh themes are hard i always feel the same way with themings this christmas i'm doing winter and holiday sticker sheets for journals christmas cards and gift tags if i wanted to add some personalized christmas ornaments would that be weird i mean is there weird stuff on the ornaments what's i mean it's not that it's weird but is it i don't know what your theme is you said you that you've always felt themes are hard what is your overall theme what who's your target audience well for this it's christmas they're doing holiday sticker sheets for journals christmas cards gift tags what do they primarily sell those stickers and gifts gift tags yeah yeah what's your what's your like primary shop theme apart from the holidays yeah what do you sell when it's not christmas because it just depends like if you're selling wood tables and the thing is selling personalized christmas ornaments it's kind of hard right now because you're a little behind on trying to get that like people are shopping for those now if you go into etsy ornaments where like the second most searched item i think second or third most most searched item you're kind of behind on that that might be something that i put off until next year i want to add some printed items to my store but i'm worried about selling my own handmade items and pod together in the same store as they will have to ship separately am i overthinking this no just make sure that you state it um can you screen share again screen share in alpha adapt that's not alpha dap that's amber and alph adapt uh we put a we don't ship your products thing that talks about our um because we use printful and then we put please be aware that your items may ship separately and we did the cute little picture of me and amber offering a unique variety of items means working with many different wonderful suppliers in order to ship your orders as quickly as possible some items in your order may ship separately from others so just put something in there that says it that you know some of my items are handmade by me some of them are through my trusted third per third party uh supplier um and just be sure to state which ones are in our etsy makes you you don't have a choice when you're when you're filling out your listing no you don't my banner doesn't really have space to add more to it should i just create an additional banner to add to the banner rotation yeah absolutely if you have carousels do that do it uh i use my personal instead of my business email and can't get any help to fix it can someone help me are you talking about like you signed up for etsy using your personal email not your business because then you just need to get with etsy what specifically are you referring to linda said uh [Music] for black friday buy 65 get a free fabric pouch i'm trying to increase my average order value average order value and adding bundled products vips get an additional 10 off should i set the minimum purchase for 65 or 70 dollars again that's really up to you that personal choice yeah that's really up to you you could always start higher and then if you notice that people aren't taking the bait then then set it a little lower so don't don't do it like immediately if nobody buys like first day like give it time yeah um play with it a little bit yeah that's up to you though there's there's no magic number uh i already launched my holiday line but other things are selling in the shop and now the holiday themed items are no longer on the first page of my shop does this matter no but you can you can move those yeah you can rearrange it at your shop and move them yeah do it maybe do it closer to the holidays if you want did did you know you could do that go to your your actual shop now you do here oh oh we're not we're not selling and you shouldn't do that anyway i shouldn't show you at the back end you can uh just go to your storefront click edit shop and then there's rearrange button i've been taking notes while making a custom order and i haven't screwed it up that's your dedication you won't know that till it gets delivered that's always when we messed stuff up oh god yeah something we get delivered they're like hey uh are you giving me the wrong color of this one we're like oh yeah we sent that to this person whoops whoops we always we always uh just let him keep it though i was just like you know what you keep that one give it to a friend i will i messed up but i'll because yeah my products didn't cost me like a lot of money to make so it was easy for me to just be like give it to a friend i messed with my titles i made changes many changes is there anything i can do now so that sales again will be okay after 90 we don't know don't that's like our golden rule that we always say please don't go you might be new here so you don't know that but don't go and make a crap ton of changes to your shop all at once small my new changes gradually over time yeah because we can't we don't know how we don't know if you've done damage and we don't know how much you've done the only exception to that obviously is if it's a new listing you can optimize the crap out of it on the like first day yeah if you're adding the listing to your shop yeah after that you need to give it time yeah because you you don't even know if the changes you've made right now are going to work so you've got you've just got to let them set you can't change things every day unfortunately i can't tell you that i don't and i hate that it sucks it happens a lot of newer sellers do stuff like that just learn from your mistakes and move on yeah all you can do i i wish i could release a video a week that says just so it stays fresh in the feed like my just video don't change your seo all the time but if you're if you're new here then unfortunately you're probably hearing this for the first time and you're not the only one just no deleting your listings and making them new we get that sometimes too that's not going to help you either no because then you're just starting over yeah that's actually worse yeah just uh it's fine just let them set don't touch them um and maybe watch our video on creating instagram reels and start doing some social media outreach because all you need really all you need is some people to find those listings and buy them and and that will help to build some listing quality score um that's what you want is to build a listing quality score so watch some of our past seo videos and we talk about that very confused by this comment don't read it out loud okay sure all right we're almost at the end here we were talking about funny name puns she said my name is oh okay mary christine marie christine turns easily into merry christmas my comments marcus christie merry christmas marketing all paper products sticker sheets and greeting cards thanks for the advice i was the person that was talking up here okay yeah you can change the email link to your etsy shop by emailing etsy i had this happen to me okay any last minute questions if not we're gonna go ahead and cut it and go get our lunch yeah guys it's our anniversary is tomorrow guys yes wait you know what let's do one thing before i'm going to do an end spiel and then we're going to give you a little treat we're going to give you our tips for 11 years of happy marriage so yell at each other a lot so first uh before we do that guys elf adapt new collection just launched we got halloween witchy and uh wizard products seo wizard crafty witches we've got bags bugs ugly bean van parkla sticker which will only be available for a limited time because it's ugly and um what else do we have shirts totes mugs i think that's it i think that's it guys um get the black friday toolbox now that is free that is like hundreds of hours of work i if i could put a dollar value on it i would say that it's several hundred dollars worth of free resources down below that i created for you training videos free graphics packs um totally royalty free graphics that you can use on your banners and in your listing photos to make them festive uh my checklist for black friday to tell you exactly what to do to prep for black friday my double dip strategy video an invitation to our black friday lifeline so we can help you set up your black friday sale there's so much good stuff in there and it is all free go get it down below uh handmade alpha academy if you want me to coach you starting december 1st we're going to be opening handmade alpha academy it's going to be open until december 10th but once you're in you're in for life it is a self-paced program which means that you can join and start anytime that you want if you need to take a break for several months because i don't know maybe you have a baby you can do that there is a 30 day no questions asked money back guarantee you don't even have to tell us why all you have to do is send him an email that says i need a refund and he'll refund it uh we have over 600 successful students in haa and yeah you can learn a little bit more about it by checking out the waiting list link down below make sure that you sign up for that as well that will ensure that you get a thousand dollar enrollment discount oh man i haven't been saying the amount i spilled it that was supposed to be the secret surprise you get okay you guys know now you get the thousand dollar enrollment discount if you've been people do buy people do buy full price for some reason i know sometimes it's such a big discount and it's very obvious that we give it yeah well you have to know about us to buy it yeah they it's people who find it on google and they buy it but um yeah sign up for that you get a big discount uh we also have a six month payment plan available as well yes um all right uh i think that that's i think that's all you had on there i think that's all i had so tips for 11 years of happy marriage what my son said we still had comments we were waiting for oh i'm sorry i rearranged my shop items on page one i recently noticed as a buyer that what i see is usually relevant or most recent as a default not my custom order unless a by as a buyer i choose to sort that way yeah there's nothing you can do about that yeah anyway tips to eleven years tips to 11 years there are some people that have been married for like five times longer than that we got married when we were 18 though so you were 19. um and we had only known each other for a year a little over a year yeah we immediately got married um so our our big tips are i am not on drugs happy anniversary they tried twice to write it are you sure oh no i love it my biggest tip for happy marriage is to never ever go to bed angry any issues that mark and i have during the day we always make sure that they are resolved by the time we go to bed and we also cut off working by 10 p.m at the latest every single night and we spend at least two hours just sitting together on the couch watching silly videos laughing together yeah sometimes if we're doing like a launch or something we have to push it out hia nights we're usually just kind of staying up until midnight working yeah but most on average nights we are together at 10 o'clock every night watching silly videos we brush our teeth together we go to bed together we do everything together and i'm assuming that that's that you wouldn't want it any other way right no he's he's very we're very much pack animals together they are we are do you have any tips for uh yeah my dinner's always ready by 5 30. [Laughter] i'm just kidding i'm not i'm not like that at all i'm yeah i'm the cook tomorrow i'm making a nice nice wagyu steak anyway communication absolutely 100 communication i don't just mean talking if you're not able to literally talk about everything everything then you're just two people co-existing and sleeping with each other every once in a while and i mean that wholeheartedly that there is nothing i won't talk with her about and i expect the exact same from her you should not be nervous or have anxiety about communicating with your partner about anything and if you do then you have problems you have actual problems and i'm not a marriage counselor i'm not a psychiatrist but i that is my personal belief it is 100 communication and not the corny like oh you need to have talked about your feelings no you really don't need to have talks about your feelings you should be able to read your partner's feelings especially if you're in a new relationship that's like number one learn to talk yeah learn to talk to your partner i always say that if you're with somebody and you couldn't tell them that you have a butt wart like if you had a butt warp pop up and you couldn't get a hemorrhoid if you've got to have them like look at it and put it like butt cream on your butt wart then they're not the one boo you've gotta they gotta put like your your suppository in ew that's gross but you would do it right yeah yeah that's why we're together i love you for 11 freaking years and it's not easy it's not easy for anybody everybody has their rough periods and it's whether or not you can overcome that that determines who you are yeah sure he also makes a mean steak i make a mean steak and he bought trumpet mushrooms got some royal trumpet mushrooms real black winter truffle european black truffles butter and a okinawa wagyu ribeye which i am really excited for and we have a bunch of people agreeing with me i love it i love that i take relationships very seriously i always have even since i was like a teenager and i've i hate a lot of the issues that i see with relationships are just maturity be mature be mature if at the very least you can be immature with anything else but be mature with your relationship when it matters i had crumpets trumpet trumpet mushroom royal trumpet mushroom they have another name i love how amber the brit is like crumpets crumpets that's so up there they have another name what are they called there's royal trump king oyster king oyster mushrooms is another name for him uh if you if you fight rule is that you have to fight naked hard to stay mad if you're naked that's yeah if you gotta fight fight naked might as well i just imagined like bare knuckle boxing naked you know bear buckle box bear buckle bare knuckle box mean naked you can wrestle that way though uh usually maybe tonight usually it's best if we go to bed angry usually wake up for getting what we were fighting about for 14 years strong i mean if that word if that works for you no he'll just have bad dreams the whole night and no i'll just purposefully i'll take a sleeping pill and snore real loud so she doesn't get any sleep i'll i'll burrito myself in the blanket and take it all i can absolutely shake the house with my snores oh he does and then i wake him up and i'll be like stop it you were snoring no no i'm not no i'm not i'm awake like no you're not awake been married for 11 years together for 22 years my husband is my best friend he's the same with us best friends the only problems my husband and me have is living in apartments with crazy neighbors and we can't do anything about that because everything expensive to move to those are small fry problems though the problems around the problems with your surrounding you and environmental and relationship problems are not one and the same yes your body they can cause them right exist let protect your relationship with a bubble and it is just you and your partner in your bubble and anything that is taking place around you are things that you endure together in your bubble but don't let those things come in and pop that bubble you guys should stay in your bubble together and tackle those things as as you were able to do stuff like the alpha's after dark series you gotta be able to get freaky too freaky be weird get on it get on an adult store and just buy something weird and do it no don't do that don't communicate about that stuff 28 years coexisting can be comfortable uh can be a comfortable state we finish each other sentences yeah even in fights priorities change with the ears and it's all about picking your battles i usually i just walk away it's the best way to get her to stop when she's mad just walk away i usually know when i'm being irrational no she doesn't she has no clue whatsoever no i just i just perpetuate it until i until i'm glumpy yeah she dies she gets super mad and then i'll just make fun of her the whole time he'll be like and then she gets over it he'll be like you're grumpy aren't you yes all right my hubby and i have been together for 30 years best of friends good bad everything yeah after that i mean we've only been together for 11 years and i don't feel like there's a whole lot more we could go through unless like we're suddenly homeless together that's like i mean we've been close close too yeah we've been like poor in the dirt so far in debt we thought we'd never get out so we've been our rock bottom story was we were living in a house with black mold with no heat it was freezing cold the the towels were freezing hanging over the rack in the bathroom mama noodles and peanut butter sandwiches that was our main like nutrition and his grandma loaned him a thousand dollars to go buy a car from a guy whose girlfriend in detroit and the guy drove him all the way to detroit and guess what the girlfriend didn't exist and that he had been he had been played and then in turn played me yeah and and it was a thousand dollars we borrowed for the car and we were like this is our big break we're finally getting a car we're finally gonna be okay and then we lost the thousand dollars yep and that's when i stopped trusting anyone that was the moment he broke yeah it broke me forever all right everybody's got their stories everybody's got a place where they started and that was where we started so i'm grateful we have a we have an okay relationship now every you all go everybody goes through a rocky rocky period you should i think you need to you haven't lived until you do and the faster you get it out of the way the easier it is all right amber said can't wait to come stay i hope you didn't type that in when we were talking about like the make sure that you get freaky because amber amber's coming to stay we'll make sure to keep the freaky to a minimum while amber's here we'll put soundproofing in the bedroom not that freaky he did buy you didn't wear your booty shorts i didn't wear my booty shorts i was going to wear my booty shorts he bought booty shorts with a pumpkin on the bus thigh huggers he bought men's booty shorts with a pumpkin on the butt and leg day i've got amazing legs by the way we end this stream can we end this stream no no it was in relation to the snoring [Laughter] she said but the freaky made me nervous too it probably shouldn't oh guys i make goat noises he makes goat noises especially when you like scratch his beard no i'm oily don't do that oh yeah he's oiled it i'm sorry all right guys have a fantastic weekend um next week we are no we'll be here next week what was i thinking i don't know what i was thinking yeah we'll be here next week we'll be here every week we will be here every week until probably thanksgiving weekend and then i don't think we'll be here that black friday because it'll be thanksgiving weekend so guys have a fantastic weekend we love you don't forget to get the black friday goodies and description down below subscribe like it drink some water call your mom all the stuff just do it we're gonna go enjoy our anniversary we'll see you next week

Channel: Starla Moore

Views: 2,003

Keywords: etsy tips for beginners, etsy tips and tricks, the friday bean, handmade alphas, starla moore, get more etsy sales, etsy earn money, start a home business, home based business, starting your own business, grow my etsy shop, etsy for newbies, etsy holiday prep, erank for etsy, etsy trends 2021, etsy black friday, etsy black friday sale, get more sales on etsy, make more money on etsy, how to make money on etsy, etsy christmas, etsy branding, etsy banner, etsy cover photo

Id: Qm_-NnZoWQ4

Length: 91min 9sec (5469 seconds)

Published: Fri Oct 15 2021