Etsy SEO LONG TAIL KEYWORDS 2021: What they are + How to use them to get MORE VIEWS and SALES

long tail keywords what are these exactly if you're an etsy seller trying to optimize your shop's seo you would naturally have heard of do now famous long tail keywords except maybe you're not exactly sure what they really are or how to use them in your seo strategy and that's exactly what we'll unpack and clarify together in this video let's dive in hi i'm deb founder of tisetco a membership community for makers and handmade shoppers just like yourself and today i want to talk about long tail keywords the best is probably to start from the beginning and go over what they really are as with everything etsy seo related there's a lot of confusion and misinformation out there also not helping is the fact that they are called long tail keywords because the truth is how long a keyword is is not what makes it a long tail keyword it's related yes but the length of a keyword phrase or how many words it has in it is not what makes it long tail i know it's kind of confusing to understand what long tail really means take a look at this cute little graph i created for you the horizontal axis represents the conversion rate for a given keyword or how likely an item is to sell per 100 views when found using a particular keyword and on the vertical axis is the search volume or how many people search for this keyword or phrase each month and this is your keyword curve at the top here we've got broad and specific often short keywords these are keywords that have a high volume of search per low conversion rate meaning a lot of people search for it but they rarely purchase an item off the back of that direct search these are keywords like jewelry wall art or candle and on the other side right here in the bottom right we've got specific often longer keyword phrases these are phrases and keywords that aren't being searched for all that much but that when they are are much more likely to turn into a sale for example french stripes cotton t-shirt which is incredibly specific chances are not many people type this into search every month but when someone does they sure know what they want and they are a lot more likely to turn into a customer now here's the important part this section of the curve right here are your long tail keywords why because this section of the curve actually looks like a long tail yep just like that and yes i'm pretty happy with myself for managing to place a dinosaur in an etsy seo video but seriously i hope this helps you understand that a long tail keyword is a specific search phrase with lower search volume but a higher conversion rate it is likely to be a longer phrase which is why a lot too many if you ask me if people out there oversimplify the definition by saying long tail keywords or phrases made of three or more keywords although it's true that a phrase with three words is likely to be more specific than a simple one word keyword this is a dangerous generalization because what makes it long tail is the relation between the search volume and the conversion rate not the fact that it has three or plus words to it for example gold wedding ring is three words but it is not a long tail keyword because it has a high volume of search and is not specific enough to lead to more conversions on the other hand recycle rose gold wedding ring is a long tail keyword not that many people search for it but when they do they're likely to buy this is why sometimes marmalade or e-rank if you're using one of those will tell you this is a long-tail keyword and it only has two words and then tell you a three-word phrase is not long tail it's because they look at the volume of search and the engagement for that phrase not how many words that phrase has okay now that we know what a long tail keyword is let's keep going the reason you want to focus on long tail keywords and the reason etsy recommends you do so is because doing so increases your chances at getting sales quite simply this is because of the etsy's shopper journey which you must understand to create a good keyword strategy for your etsy seo titles and tags most etsy shoppers do not know what they are looking for they might have a vague idea of what they want and who for whether it's for them a gift to someone else whether they want something to decorate their office or piece of clothing but they don't really know the specifics when they start searching because of this they will naturally go on a journey from the top of this curve i showed you to the long tail part of the curve and actually yes let's bring back the graph let's imagine someone just moved into a new apartment and looking to decorate their guest bedroom they might start with something as broad as wall art etsy will show them a random assortment of wall art listings and this person is going to start realizing what she likes and what she doesn't maybe she'll notice a lot of abstract wall art and realizes she you know that's not what she's into this forces her to ask herself well what am i into and maybe there's this one floral painting there that she feels more attracted to so she goes back to search and adds botanical to her search now searching for botanical wall art and maybe she thinks yes that's better in fact she notices a few yellow flory illustration and she like those the most out of all the results so she goes back to the search bar and refine her search again this time to yellow flower wall art and then even more as she notices some cool vintage looking illustration to vintage yellow floral wall art and boom perfect this is exactly what she wants she makes a purchase that my friend is an etsy shopper's journey or customer journey and that's what you need to tap into when developing your keyword strategy which we're going to do right now let's bring it all together what does it mean for you and for your csu strategy how can you use long tail keywords to get more views and get more sales and how you meant to do that if your tags can't be longer than 20 characters which for most long tail keyword is simply not long enough to fit well to answer that and to craft your etsy seo strategy around long-tail keywords we need to define two more concepts which are relevancy and the difference between an exact search match and a broad search match quick parenthesis here this is something i have previously explained in another video on how to do your titles and tags and the five most common mistakes sellers make around repeating keywords in the titles and tags and if you haven't watched it i really recommend you do so next as it'll clarify some key etsy seo concept and i'll link to that video below this one i also have a video that breaks down exactly how the algorithm work for you which is worth watching as well but for now what you need to know is that when someone types a keyword in the etsy search bar etsy uses many different data points to decide what listing will show first second etc in the list of results commonly called ranking one of these data points is what's called relevancy and when a shopper types in keywords into the etsy search bar etsy compares them to your titles your tags your categories and your attributes the more closely they match what this shopper typed into the search bar the more likely it is that your item will show up higher in the search results because it's more relevant now practically what does this mean it means that your listing can match a shopper's search exactly or broadly and let's look at an example here imagine your listing title is recycled gold ring engagement band rose gold wedding band and someone types in recycled gold ring in search you have what's called an exact match because this exact phrase appears in your listing with the words in this exact order this tells etsy your listing is more relevant than someone else's listing who does not have these exact words in this exact order on the other hand if someone types in a recycled rose gold wedding ring you will still show up in search because recycled rose and gold and wedding ring are all keywords appearing in your listing except this time it isn't an exact match but a broad match this means that if some other shop has recycled rose gold wedding ring as an exact match in the listing that listing is in the algorithmized more relevant than yours of course you can't hope to be an exact match for every keyword phrase you'd like to show up for because there's simply not enough room in your tags and in your titles for this you also don't want to repeat keywords unnecessarily between your titles and your tags because that's a missed opportunity to add more variety to your keyword strategy but you do want to repeat in your tags and title the one or two keyword phrases that you must want to be relevant for also commonly called focus keywords which brings us to the question should these focus keywords be long tail keywords given that etsy said do target long tail keywords instead of trying to compete for popular generic searches like tote bag or diamond ring prioritize less popular phrases that describe what's really special about your products the first thought is yes for sure let's exact match long tail keywords and make those my focus keyword the ones i match in my tags so i'm real high on the relevancy scorecard for those but sadly that's not necessarily true and let me explain why with you've guessed it and admit it you've missed it our favorite graph let's sum up what we know so far and proceed by elimination first this section our broad not really specific keywords we know it's kind of pointless to focus exclusively on those broad and specific keywords like silver jewelry or wall art because even though a lot of people search for them they don't really lead directly to sales and often the competition is also through the roof for those so you're unlikely to show up very high in the search results if you only focus on this so trying to exact match for those is not necessarily your best bet okay then what about our dear long tail keywords then should you make those your focused keywords by definition long tail keywords are very specific and have less search volume and for these reasons they often also have a lot less competition so you don't necessarily need to make them your focused keywords to show up high and search for those for example if we look at the search results for previous example vintage yellow floor wall art if i type this on etsy i'm going to get just under 4 000 results and if we scroll past the ads and the very top here we can take a look at what's happening below some listings get pretty close to that search like this one which has yellow flower wall art it's almost exactly my search and surprise because of that it also shows first but then we have some that really don't have it all so this one here for example just has vintage and yellow from what i can see and this one only seems to have wall art so now let's actually click on that one to see what else they have in the title syntax so we do have wall art we have yellow we have vintage and we have flowers so the words are there they're just not an exact match and if we look at the tags it's also not much in the tags for that specific long tail keyword of vintage yellow floral wall art we have wall we have vintage we have flower but again it's not an exact match and there's no match between tags and title data for that specific long tail keyword yet this is super high in search at the top of the 4 000 or so listing so why does this matter because it shows you that you do not need to have the full exact match for that long tail keyword in your title or tags to show up for them in search so when thinking about long tail keywords rather than obsessing over being an exact match and trying to repeat them all between titles and tags you want to ask yourself instead can all my broader or slightly broader keywords in my tags my attributes my categories and my title be combined in the way that can help me for long tail searches and with that in mind you're free to focus on what i like to call the happy medium this is where your focus keywords and as many keywords as you can really but certainly your focus keywords should be not too broad not too specific remember these here are probably too competitive to be worth using as a focus keyword and they will naturally be in your listings even if not as an exact match by way of your categories and attributes these ones you can show up for more easily without needing to exact match as we just saw and so these ones are more likely to be where the gold is and worth your precious focus keyword space something you must remember though every niche and every shop is different if something is working for you keep doing it and please keep a close eye on your shop stat which hold your truth and the key to your best strategy some niches are small enough that even broader keywords might be worth competing for and trying to use as a focused keyword there is no real one perfect formula here also different tools will define and categorize long tail keywords differently because they each calculate the ratio between engagement and search volume slightly differently both e-rank and marmalade for example might use a different algorithm to tell you if a keyword is long tail or not so don't go trying to avoid using or long-tail keyword as focused keywords or opposite trying to only focus on exact matches for long tail keywords use common sense you won't get a perfect keyword with high search volume high engagement and low competition just remember that you want to be as close as possible to this happy medium long tail enough that this keyword is likely to lead to sales but not so long tail that it's way too specific and not worth using as an exact match but deb you didn't talk about the 20 character limit in the tags right i almost forgot this well good news you can absolutely split those so if you want a tag that's minimalist wood stirred earrings for your stirred earrings you can absolutely have two tags instead one minimalist wood and one stirred earrings and you're all set in fact i talk about tags and repeating them and matching them with titles and all that good stuff in my how to do titles and tags video which i recommend you go and watch right now by clicking this thumbnail somewhere on the screen which is showing up that will take you to my etsy seo video playlist i hope you learned a few things today thank you so much and auba

Channel: Deborah Engelmajer

Views: 42,372

Keywords: selling on etsy for beginners 2020, how to sell on etsy - on etsy ads needed, etsy tips 2020, etsy tags, long tail keywords, tizzit, etsy seo secrets, etsy selling tips, etsy 2020, etsy shop ideas, etsy seo keywords, etsy seo explained, etsy seo tutorial, etsy seo tips 2020, etsy seo 2020, etsy seo tips, etsy seo step by step, etsy seo hacks, etsy seo tags, how to rank on etsy, etsy shop for beginners, etsy seller tips, how to sell art on etsy successfully, etsy seo

Id: cyGnz9SsOJ4

Length: 14min 19sec (859 seconds)

Published: Tue Aug 04 2020