>>> HI, GUYS.
WELCOME TO YOUR FIRST DAY AS INTERNS AT MATTEL, THE
BARBIE DIVISION. YOU'RE ALL HERE BECAUSE OF YOUR
INTEREST IN TOY MARKETING OR IN BARBIE HERSELF.
WE TAKE THE BARBIE BRAND VERY SERIOUSLY HERE.
LET THE SENIOR VP OF BARBIE SOCIAL MEDIA ELABORATE MORE ON
THAT. >> WHO IS BARBIE?
BARBIE IS FUN. BARBIE WORKS HARD AND PLAYS
THOUGHTFULLY. SHE HAS ONE BOYFRIEND.
SHE IS IMPOSSIBLE. SHE IS GIRL TO THE MAX.
BARBIE IS CURRENT. DO YOU UNDERSTAND?
>> YES, EXACTLY. AND LAST YEAR, WE LAUNCHED HER
VERY POPULAR INSTAGRAM ACCOUNT, WHICH ALLOWS HER TO CONNECT WITH
HER FANS ONLINE. YOU THREE WILL BE HELPING OUT
WITH THE CAPTIONS. >> WHY DON'T WE GIVE IT A TRY.
>> WHAT WOULD BE A FUN CAPTION FOR THIS POST?
TAMARA? >> HMM, LOVE MY JUICE AND MY
CHOCOLATE BAR. >> THAT'S NOT A CHOCOLATE BAR.
IT'S A CLUTCH. >> IT'S FINE.
YOU? WHAT WOULD YOU WRITE HERE?
>> "I'M HOLDING A CHOCOLATE BAR."
>> I SWEAR TO GOD -- >> MICHAEL, SWEETIE, HE JUST
TOLD YOU IT'S A CLUTCH. >> THEN, "OH, NO, I FORGOT MY
CLUTCH." >> SHE'S HOLDING THE CLUTCH.
>> OH, THEN WHERE'S HER CHOCOLATE BAR?
>> THERE NEVER WAS ONE! >> ALL RIGHT.
NEVER MIND. WHAT ABOUT YOU?
>> "I CAN'T SHAKE THE IMAGE OF THAT GIRL GETTING HIT BY THAT
CAR. FOUR YEARS AGO OUTSIDE OF MY
DREAM HOUSE. ANYWAY, I WAS HOLDING A
CHOCOLATE BAR, LIKE THIS ONE." >> LISTEN TO ME, BOY.
BARBIE NEVER WITNESSED A SUCH THING.
THAT SORT OF THING DOES NOT HAPPEN OUTSIDE BARBIE'S HOUSE.
>> BERNARD, CALM DOWN. IT'S OKAY.
LET'S JUST, WE'LL DO ANOTHER PICTURE, OKAY?
TAMARA, WHAT'S YOUR CAPTION? >> "HI, IT'S BARBIE.
I CAN'T FIND MY DOG." >> THE DOG IS RIGHT THERE!
IT'S AT HER FEET. >> YEAH, BUT SHE'S NOT SEEING
IT. >> ALL RIGHT.
MICHAEL, WHAT'S YOUR CAPTION? >> "I'M BARBIE."
>> SHE'S ANSWERING THE PHONE SAYING, "I'M BARBIE"?
>> NO, SHE'S JUST THINKING IT. >> SO SHE PICKED UP THE PHONE,
HELD IT TO HER FACE AND MOUTH, AND THOUGHT, "I'M BARBIE"?
>> YES, EXACTLY, SHE'S PRACTICING.
>> PRACTICING WHAT? THINKING THAT SHE'S BARBIE?
>> ALL RIGHT, LET'S MOVE ON. YOUR CAPTION, JASON?
>> "HEY, I'M SO SORRY TO DO THIS -- BUT I WON'T BE ABLE TO
COME TO THE PARTY. I JUST CAN'T.
I GOT ALL DRESSED UP, BUT I JUST CAN'T SHAKE THIS FUNK I'M IN.
I'M FREAKING OUT. I'M BACK TO THINKING ABOUT THAT
GIRL FROM FOUR YEARS AGO. I KNOW IT SOUNDS CRAZY, BUT I
THINK SHE WAS TRYING TO TELL ME SOMETHING.
I'M SORRY, I'M STUCK. ANYWAYS, GIVE ME A CALL WHEN YOU
CAN. OH, I'M SORRY.
THIS IS BARBIE. BUT YOU KNEW THAT.
YOU HAVE CALLER I.D. I'M SO STUPID.
GOOD-BYE." >> SO, YOUNG MAN, YOU ARE
SUGGESTING THAT NOT ONLY WILL BARBIE MISS A PARTY, BUT THAT
SHE'S TRAUMATIZED BY SOMETHING THAT I JUST TOLD YOU NEVER
HAPPENED TO HER? >> I THINK ADDRESSING TRAUMA IS
IMPORTANT. IT'S A DISCUSSION THAT NEEDS TO
BE HAD. >> NOT BY BARBIE.
NOT BY BARBIE! >> BERNARD, PLEASE, REMEMBER
YOUR CONDITION. OKAY, LET'S DO ANOTHER ONE.
BUT I'LL SHOW YOU WHAT WE HAVE IN MIND, OKAY.
"BEAUTIFUL SUNSET IN MALIBU," YOU SEE, JUST LIKE THAT?
>> SURE. >> GO FOR IT.
>> "IT'S ALMOST NOT NIGHT ANYMORE."
>> OH, MY GOD. AND YOU?
>> IS THAT BARBIE? >> IN THE PICTURE?
YES, OF COURSE THAT'S BARBIE. >> OH, I DIDN'T RECOGNIZE HER
BACK. IN THAT CASE, "I'M BARBIE.
THIS IS JUST MY BACK." >> NOW ME.
"I OVERHEARD A WOMAN AT THE SUPERMARKET SAY THE STRANGEST
THING. SHE SAID, 'THERE GOES BARBIE.
POOR THING, SHE DOESN'T KNOW SHE'S A TOY.
CREATED BY A CORPORATION. SILLY THING HAS NEVER WONDER
IDEA THE CAR OR THE HOUSE CAME FROM.
AND THE TRUTH IS, I NEVER THOUGHT ABOUT THOSE THINGS UNTIL
TODAY. TODAY IS THE FIRST AND VERY LAST
DAY OF MY LIFE." >> OKAY, I'M REALLY TRYING TO
WRAP MY BRAIN AROUND THIS. YOU'RE SUGGESTING THAT BARBIE
FINDS OUT THAT SHE'S A TOY IN THE SUPERMARKET AND THEN SHE HAS
SOME SORT OF IDENTITY CRISIS THAT DRIVES HER TO SUICIDE?
>> IT'S THE ONLY WAY SHE CAN BE FREE.
>> OKAY. DEIRDRE, I'M GOING TO CLOSE MY
EYES AND WHEN I OPEN THEM, I WANT ALL THREE OF THEM OUT OF
THE BUILDING. >> YES, YES.
AND I'M GOING TO LEAVE MY EYES OPEN AND MAKE SURE THAT HAPPENS
FOR HIM. LEAVE.
ALL RIGHT. ALL RIGHT.
YOU CAN OPEN YOUR EYES. THEY'RE GONE.
ALL RIGHT, SO WE'RE GOING TO GO WITH THE "I'M BARBIE, THIS IS MY
BACK," RIGHT?
