3 BIG Mistakes SMALL Streamers STILL MAKE!

streaming is too saturated and too competitive  these days just last month there were over 8.5   million different channels that went live and if  you logged on at any point during a 24 hour period   on average there are another 100 000 other  channels also live streaming on twitch and   get this out of those 8.5 million people they  can be split into two different categories   the first category are the people who  are actually trying to grow their channel   and the second category are the people who  are doing the three things in today's video   which side do you want to be  on probably this one right! Hey, I'm Eljay! and the hardest part about  today's video is the fact that if you do any   of these three mistakes you will always struggle  to grow your stream i'd go so far as to say that   the three mistakes in this video are what keep  small streamers small it's what holds them back   especially the final mistake that i'm gonna cover  at the end of the video i know i say this a lot   but that one i think is a mindset that causes  streamers to never grow and never truly find   their audience so stay tuned i will say there  are time codes in the description so you can   skip ahead to any parts that interest you the most  especially that final tip but before we jump into   all those things first let me say thank you to our  sponsor own.tv you guys should know about owned by   now if you haven't you've been living under a  rock or this is the very first streaming video   you've ever watched but we're not talking about  just own today no we're talking about a brand new   plug-in and tool that's been released by owned  called owned pro own pro is a new service and   plugin for obs that has over 600 plus overlays  and alerts built into it but the thing i'm most   excited about is the fact that owned pro has just  partnered with epidemic sound so that anyone with   an owned pro subscription gets access to all of  epidemics premium music for streaming which if   you guys didn't know my youtube videos and most of  my twitch channel is actually epidemic sound music   so if you guys had owned pro you get all of  epidemic and all of owns overlays you can use   the link in the description to try it out entirely  for free and get access to all the free features   and free tools over there but then if you like  it you can end up upgrading at any time so why   not click that link and try out own pro at zero  cost so on to the video of those 8.5 million   streams that go live in a month the majority  of them don't put a huge amount of thought   into their content they simply pick a game and  then just go live actually a large majority of   them don't even pick a game they'll play five or  six things and whatever strikes their fancy small   streamers often don't think much about the content  they're actually creating because from the outside   it's very easy to say this guy's just sitting  in his room playing video games that's real easy   i could make money doing that but the reality  is is that streaming properly is well content   creation and content creation is entertainment  and entertainment is providing value to viewers   anyone can go live and play video games as  i said millions of people monthly do that   but very few people can go live and provide  entertaining quality content you watching   this and needing to grow have to find a way to  set yourself apart from all of the millions of   people who are just going live and quietly playing  a video game until someone chats you need to find   a way to stand above all of that noise or else  you'll sink to the bottom of all of that noise and   no one will ever find you so how do you do  this how do you stand out well it's actually   really easy i want you to structure your streams  you have a beginning a middle and an end and i   want you to think about what you're going to be  doing throughout your stream that is going to be   interesting enough to keep viewers watching and  you're thinking how do i know if it's interesting   lj well it's actually really easy again i want you  to try summarizing the interesting part of your   stream down to 30 or 40 characters aka your stream  title once you've summarized it ask yourself   if someone sees this title are they going to be  interested enough to actually click on your stream   and if they do happen to click on your stream  is the content you're going to be producing   engaging enough to keep them actually watching  this is a rule i have for every single stream   and i try and structure them every single time i  go live i did this with five viewers and i do this   with 150 viewers i'm not just going to play elden  ring no i'm going to play elden ring and i'm going   to let chat turn off my controller at any point my  title summarizes this interesting concept you can   turn off my controller that is enough to make  them click then the interaction that they can   keep on turning it off keeps them watching and  the entertainment value is a brutally hard game   made even harder by twitch chat's obsession with  trying to hurt me on an emotional level by turning   off my controller every time i'm about to kill  the boss sorry and while doing all of this i'm   not just commentating i have a stand-up routine  essentially i have a whole list of talking points   funny things that happen throughout my week  stories from my childhood from my uni degree   all sorts of things to keep me going to show off  my personality and help distract them from my   very mediocre gameplay because my value doesn't  come from being a pro gamer my value comes from   being mediocre and entertaining so here is your  actionable tip thinking about what game you're   going to be playing is the most basic level of  considering your content i want you to think about   your stream as if it was a show i want you to ask  yourself what is your entertainment value and if   you're struggling to figure it out what i want  you to do is write down three different streamers   who inspire you who make content that you want to  make content like and then for each of them i want   you to write down why you go back and watch them  what is the unique selling point or what is the   entertainment of those three streamers that keeps  you coming back what keeps you engaged i'm looking   for streamers to watch to help inspire me to make  better content so once you figure out who inspires   you comment them down below i'm keen to check some  more people out and while you're there maybe write   how you're going to take your content to the next  level what are you gonna do to stand out amongst   the 8.5 million people who go live so the next  mistake is actually one of the core reasons why   i think small streamers never grow on twitch or  youtube it's an incredibly foreign concept when   you start out and it's not your fault to make this  but once you learn this you never have to remind   yourself of it ever again unlike the final tip  in this video which is a constant reminder even   i have to remind myself not to do the final  mistake in this video every few months but   before we get to that first why is it that small  streamers never grow well the answer is because   they go live without any real consideration into  how viewers are gonna find their stream and hold   on because i can see you starting to write that  comment out your instant thought was that's   what categories are for lj they'll go visit the  category and they'll click my stream but honestly   will they find you like that i want you to think  really carefully about how the common twitch   viewer actually uses twitch as a platform and then  think about where you're appearing on the platform   and consider whether or not those people are ever  gonna actually see your stream let alone have a   chance to click it i asked 5 000 different twitch  viewers how they use the platform and 62 of them   said if they're going to go on twitch they'll  go straight to their followed streamers list   on the left hand side then 20 of them said they'll  go straight to their favorite streamer if they're   online 12 percent said straight to their favorite  category and then a tiny four percent said they'll   browse the home page and even smaller two percent  said they'd browse the most viewed categories   that's how people use this platform essentially  this means when people come to twitch as a   platform to watch a live stream the vast majority  of them go straight to streamers they are already   following or already watch and then a small  amount of them actually go and browse those   categories that you were talking about so the  problem is is that if all of your growth is   going to come from the category and do you  want to play a game where you're one in 15   000 other streamers and you're right down the  bottom because you're a beginner nobody's ever   going to see that or just as difficult what if  you're the only streamer in a category and the   category is so dead and so quiet that nobody's  going to find it nobody's going to look for it   then you're going to need a different discovery  method i have a whole video coming soon where i   break down five different discovery methods for  twitch streamers and how they can build them off   platform or on platform as well so subscribe for  that but the short of it is is that if you're   completely undiscoverable on platform then you  need to treat your stream like a recording session   to make content on other platforms you're either  going to plan your stream out so you can edit it   down into a highly discoverable high quality video  or you're going to plan out clippable moments and   use them to create tick tocks or youtube shorts  i completely wrote tiktok off as a platform   by the way but recently i started using it and  within two to three weeks i managed to get 3.5   million views entirely for free just using twitch  clips if you want to learn how to do that i'll   put a link in the description to a video where i  break down everything you can also use the same   video to make youtube shorts if you're scared  of tick tock which i know a lot of people are   if you still don't believe me think about it  this way if you go live three times a week   and each time you go live is about three to four  hours which is a nice balance that's about what i   recommend for a beginner and in that small window  of time you're going live and you're not thinking   about how people are actually using the platform  how people are actually going to discover you   will they scroll through 13 000 people to find  you in the minecraft category no which means your   growth is going to be fairly slow and potentially  non-existent especially when there are 20 other   hours in the day when you're not live where people  could be finding you on other platforms instead so   look let me summarize with an actionable tip if  you're not in the incredibly lucky or incredibly   strategic position where you're in the top two  to three rows of an active category that's not   so actively over saturated but not so inactive  that it's completely dead which is very tricky to   find for your content then you'll need to pick  one other platform minimum to start learning   how the algorithm works and start producing  content on i would say the easiest place to   start is by creating tick tocks and youtube  shorts as i said i have a video on it and i   know a lot of content creators who take their  clips and use those programs to turn them into   really engaging shorts and tick tocks and  then funnel those people to their streams   iona is a fantastic creator who's grown from  zero to 200 plus average viewers using tick-tock   content i know a lot of people say tick-tock  and shorts don't convert to long-term twitch   viewers which is totally fair to say honestly the  conversion rate is lower but if that's the case do   what i'm doing and send your tick tock viewers  to discord twitter or youtube i get about five   to ten new subs a day on a brand new youtube  channel the only place that's being advertised   is tick tock and you might be thinking 5 to 10  subs a day isn't much but for a beginning channel   that's a huge amount of new subs let's keep  moving but i will just say one more time if you   have no discovery it's so easy to start creating  shorts and tick tocks and it will increase your   discovery by a wild amount compared to what you  have right now as i said two to three weeks and   i got 3.5 million views and i'm a beginner i'll  link the guide in the top of the description just   consider trying it out and seeing what you can  do so let's talk about the final mindset this   is the mindset that keeps small streamers small  and actually if big streamers accidentally fall   into it it'll make them lose viewers but before  i talk about that i want to say consider liking   subscribing and commenting on the video i know  a lot of people hate these mid video call to   actions but they really help the channel out and  they do wonders for the algorithm and a lot of   you guys probably don't know this but we actually  made a lot of free animated overlay stingers and   more for your stream if you're looking for some  high quality graphics to get yourself started and   you know there might be some more special things  coming soon so consider joining the discord with   the link in the description and you can download  them today okay so if you truly want to know what   separate streamers who are going to grow from  streamers who will never grow well it all comes   down to a bit of a harsh but very true statement  you probably don't appreciate or really value   viewers maybe not you specifically but i think  you can learn from this either way whenever i tell   small streamers that they need to actually make  good content even at zero viewers in order to grow   the amount of replies that i get that feel like  excuses is incredibly disheartening or i'll tell   people to level up their content and i'll give  them examples like the elden ring stream i told   you guys about or i'll show them poincrow small  ant ambiguous amphibian or call me kevin and so   many other amazing creators who are doing great  work to make high quality content but whenever i   give these examples i get so many small streamers  saying back to me you don't understand lj i don't   have the resources to do what small and point crow  do they've got millions of subscribers they pay   editors and they have thousands of viewers in  chat they can bounce off to make good content   enter and my reply to that is kind of simple and a  little bit harsh stop making excuses no seriously   you need to hear this if you're a small streamer  and you want to grow let me give you two examples   that i think really nails this home two years  ago poincare did a stream where he was going to   try and beat the great plateau in breath of the  wild using only directions from his chatters he   couldn't see the game he could only hear it and  then see people talk so that means chat messages   and sound that's a pretty easy challenge to do  right he's got thousands of chatters who are able   to give him directions actually no poinco did  that stream when he only had 24 average viewers   he edited it down and released a youtube video and  when it first released it didn't really do much   on his channel let's get forward two years and a  lot of other videos just like that being released   consistently and well that video he made now has  over half a million views on it november 22 2018   small aunt releases a video of him being the third  person ever to beat mario odyssey with minimum   captures as a speedrun at this point smallhead  only has 25 paid twitch subs and around 30 to   40 average viewers but we cut forward and that  video he released has over 600 000 views on it   so here is the actionable tip if you learn one  thing from this entire video it is this and i want   you to share this video to any small streamer  who you talk to that starts making excuses   it doesn't matter how many viewers you have you  have to make good engaging unique and high quality   content if you want to be discovered and grow  as a twitch streamer and you don't just do it   once no you then have to do it again and again  and again and again and again and again and the   success will come if you keep consistently doing  it and creating high quality content your viewers   will increase but that won't change the fact that  you're making good quality content it just means   that more people are watching you make it because  in two years time you might look back and go wow   this video has over half a million views i can't  believe i did this and before you say audrey i   don't know how to edit well go watch those two  videos that i referenced because no offense to   point chrome smallhead because i have huge respect  to them but those videos aren't fancy the editing   isn't aggressively polished they don't have  subtitles funny graphics or all sorts of retention   rate boosting things that all those youtube guides  say you need to do in order to be successful no   they're just good quality content cut down into  something that is digestible and discoverable   that's it i'm trying not to be too harsh and i  hope this doesn't come across as harsh i'm just   incredibly passionate about what i do here and  the reason is because i've been in your streams   some of you are hilarious some of you are  wholesome engaging edgy whatever it is but   you're so unique and interesting but you're  just not discoverable and a lot of you just   need a little push to get out there and start  creating content to get out there and start being   discoverable because it's scary to do that  because if you do that well you might fail   so i want you to take this take my words right  now as your push get out there and start creating   more content because it's so much better to try  and fail than to never risk failing at all and   then to still fail and if you want to hear more  from me and you want to learn more then youtube   thinks this video here is a good option for you  so why not give it a click and see if it helps   you guys out thank you so much for watching i  hope this wasn't too harsh i'll see you next week

Channel: Stream Scheme

Views: 130,847

Keywords: Grow on twitch 2022, How to grow your twitch channel, Streaming mistakes, Twitch mistakes, grow from 0 viewers on twitch, how to get more viewers on twitch stream, how to grow on twitch, how to grow on twitch 2022, how to grow on twitch fast, how to grow on twitch from 0, how to grow on twitch with 0 viewers, how to stream when nobodys watching, mistakes small streamers make, new streamer mistakes, tips for streamers with 0 viewers, why no one watches you on twitch

Id: GnSOs35oTKg

Length: 15min 33sec (933 seconds)

Published: Mon Apr 04 2022