- Hey, YouTube. It's Jarvis. I have been advised by my doctor
to wear a mask at all times because I recently got my braces off and, now my teeth are sick. Just kidding, kinda,
not about wearing masks we should all be wearing masks not enough people are wearing masks and now the news is very scary. Why aren't the viruses going away? It's because we're not trying hard enough. Everybody please be safe. But I wasn't kidding about the fact that I got my braces off. I didn't go to the dentist or anything. I just smiled really wide
and broke the chains. It was kinda like that Snapchat filter. What is this? Like Snapchat's
teeth, braces filter. Speaking of Snapchat, and no
this transition wasn't planned. I made a video about Snapchat a while back and by far one of the
weirdest parts of Snapchat were the ads I was getting. But specifically the ads for
an app called Coin Master. Those who don't remember
the Coin Master ad, it featured Kris Jenner
showing up at someone's house to extort them for a video game dollars. - Give me 10% of your
coins and I'll forgive you. - There was another ad where it was like Khloe
Kardashian was also involved and then I found out
that Morgz is doing ads with Coin Master and we love Morgz Morgan are you the Coin Master yet Morgan? Pretty much every celebrity
has done these ads at this point, Terry
crews, Jennifer Lopez, The Real Housewives of somewhere. So I thought it would
be fun if we took a look into Coin Master, its ads, the game itself and see what the fuss is all about. Cause there, oh, you best
believe me there's fuss. So for starters, I don't know the first
thing about Coin Master. I know there's villages. - Did you just attack my village? - I know there's a Coin Master. Apparently it's Scott Disick. - I'm the Coin Master. - But other than that, I have no idea. So I figure since commercial
advertising is so truthful and transparent as to what
the product experience is, the commercials are gonna give me a really accurate impression of
what the game is like. So, let's start there. - Hi, are you Sarah? - How did Kris Jenner
get this woman to dress? I hope there's nothing
GPS related to the app. Is the village your actual home? - Oh my God it's Kris Jenner! - (chuckles) Not what you say when you open the door for somebody. Oh my God it's the mailman. - Three hammers! Who's
village should I attack? - Definitely Kris Jenner's - So far I've learned that
I can get three hammers and I can attack random celebrities
with the powers of Thor. They showed up at this
random lady's house. - Okay give me 10% of your
coins and I'll forgive you. - You can't be serious - With backup. - Trust me, she is serious. - Is Kris Jenner getting in the car like Scott, get in here I'm
gonna need some help. I've got a bone to pick
with this blonde lady. You'll be the muscle. - [Announcer] Coin Master,
more than just a game. - More than just a game.
What does that mean? Are we engaging in actual war? You know, I used to be full of hope too and then the Coin Master
taught me to kill. - Is that Jennifer Lopez? - Is that Coin Master? - Is that Jennifer Lopez
playing Coin Master? - I feel like they're trying to like, build a psychological association between the terms Coin
Master and Jennifer Lopez. Coin Master, Jennifer Lopez,
Coin Master, Jennifer Lopez. So now when you like listen
to Jenny from the block, that's what you do in 2020. You just hang out with your friends, Zoom with your friends and
listen to Jenny from the block. And then you're like, ah this
is triggering something in me. I think I need to become a Master of Coin. - I am Jennifer Lopez
and this is Coin Master. - Like I get that commercials
are like played up for comedy and nonsense and they're like,
you know, over the top and whatever, but I'm Jennifer Lopez and this is Coin Master. Sounds like she's introducing a game show. - What an honor
- I mean, I am bumped. - The best day of our lives. - Thanks for the coins. Saving
up for the next village. - All of these celebrities
don't need to be accosting random civilians for
coins and Coin Master. They can just pay 5.99. I'm pretty sure, I'm pretty
sure that's in their real house. I supposed to believe that J.Lo is too frugal for a microtransaction - Don't be so dramatic is just a game. - Okay, it's not just a game. - It's more than a game.
Khloe, is that Khloe. - Mom Scott has attacked to my village. - Scott just raided my village. - Is Scott the CEO of Coin
Master? Why is he so important? - [Khloe And Kris] What
are you doing here? - What do you mean what am I doing here? I'm the Coin Master. - I feel like they timed
that at the same time. What are you doing here? - Wake up, wake up about last night. - What happened last night? - I was playing Coin Master, - Coin Mater!
- And one thing lead to-- - I have no idea what's
going on in this commercial, but it is loud. - [Morgan] My village is ruined. - Sorry. - You will be sorry. - And then when this commercial ends, it just sounds like someone asked Morgz to free associate on Coin Master and he's just like barely
piecing words together. - [Morgz] Download Coin Master you can attack your friends villages. - Oh, Coin Master you can
attack your friends villages. It's like someone asked him to like, present a presentation
he's never seen before. Uhmm uhmm Coin Master. Oh (beep) ♪ Everybody's searching for them coins. ♪ ♪ Everybody chasing after coin. ♪ - What the hell is this?
Is there a Coin Master rap? Is that Rae Sremmurd? No way. Rae Sremmurd uploaded
the Coin Master battle to their own YouTube channel. How much were they paid to do this? Oh that's the first comment. ♪ Everybody chasing after coins. ♪ ♪ She sees it as you want to join. ♪ - They have a projector in the studio and it's just projecting an
image of the Coin Master logo. Rae Sremmurd was like,
that's the best we could do. They have to sit below
our Dragon Ball Z figures that are seated right below here. Cause you know, Goku and Vegeta don't share the space with anyone. ♪ Everybody searching for them coins. ♪ - Search for the coins
just use the Dragon Balls. Sorry I am done. ♪ Everybody chasing after coins ♪ - Has no one ever talked about this. This was uploaded in 2018. Did the internet stop and analyze this? Am I just late? I'm probably late. What is happening? ♪ Nobody can come back to my village. ♪ ♪ I think it's too dangerous
at the village yeah. ♪ - It's too dangerous in the village. There's too much, there's
too much violence. ♪ Real Coin Master yeah. ♪ - How are they trying to
make Coin Master look hard and yes, it is a new day and I am wearing the same
clothes stop bullying me. ♪ I am about to plunder at the village ♪ - I'm about to plunder at this village! ♪ I'm about to plunder at
this village. Ah yeah. ♪ ♪ I'm gonna-- (chuckles) ♪ - Bro I'm recording the
hottest verse of my career. Look at my app man. You are
plundering my village bro. - Why would you do this
for any amount of money? It's so embarrassing. This is on their official music page. They, Rae Sremmurd, they have some hits. Google's Rae Sremmurd hits. Black Beetles. This isn't very Black
Beatles of you Rae Sremmurd I am a Beetle but I am also a Coin Master. How exactly is Coin Master affording all of these celebrities. That's a question that I have. Okay, so the game's
apparently been out since 2016 and it's the top grossing mobile
game in the UK and Germany. All right, Coin Master go off. And it's top five in the U.S.
so I guess they're bringing in those sweet, sweet
microtransaction dollars. Apparently Coin Master was created by an Israeli game
studio called Moon Active which when you go to their website it says it's the fun side of the moon. Is that confirmed by NASA? It's like we've got the
dark side of the moon and the light side of the moon and what's this? The fun side. This is one giant leap for our pockets. So judging by the ads, it seems like all you can do in Coin Master
is raid someone's village and spin a slot machine. So let's see if that's true. Yes. Do you have what it takes
to be the next Coin Master? Spin to earn your loot Attack and raid fellow vikings. Well, they're not really
fellow for attacking them. So in addition to
confirming that you're 18 you also have to confirm
that you have read and agree to the terms and conditions,
which establish a contract and include a class action
waiver and arbitration clause. It's like, we know we're
up to some shady shit so confirm for us real quick
that you're not a snitch. The point of this game is supposedly to build up your village. And so it's like Farmville,
where you have like a house and then you make a better house and then you make an even better house and the eventually your
village becomes so good that you get another village
and then you build that one up. And then you have a little collection of villages that look exactly the same as everyone else's villages with no customization whatsoever,
but got to catch them all. The game progression is completely linear. There are no choices that
you really make at all. You just keep buying the
next thing you can buy and then when you run out of money, then you go to the casino
and you spin the slot machine and then it tells you
if you get more money. The best way to get more money is to raid someone else's village and that's why everyone's so upset. - You just raided my
village in Coin Master. - The only thing that you can do is the thing that's constantly destroyed. - Get out of my house! - You get five spins a day
and if you run out of spins, don't worry 'cause you can
buy more with real money which is great because that way you can keep playing the game. All you have to do is pay
4.99, every five or so minutes and we can play as long as we want. But if you don't buy more spins there's literally nothing else to do in the whole entire game. Well, I guess you could invite
your friends on Facebook to play the game with you. You can buy more coins just directly you don't even you
don't even have to spend you can skip the middleman. Right now you could buy
65 million coins for $100 which is the best offer
because it's a 120% more. I lied. There's lots of
stuff to do in the game. One thing I immediately noticed is that I was winning all the time. I was like knocking it
out of the park frankly. I felt like a lucky duck. I was getting extra spins,
I was getting shields. I was always protecting
my village from attackers. You know, like J.Lo or
Terry Crews therapists. - Wait, did you just attack my-- - Some of the other
cool things you can get from a slot machine are
if you get three hammers, then you get to raid someone's village. Who are we raiding? It just
like gives me someone to raid so I'm sorry Fred. And then we're finally taught what the hell a Coin Master is. Right here at the top of the slot machine, someone is the Coin Master. They've got a viking
helmet, a giant beard, and like hater blockers on. If a slot machine lands on three pigs, you get to raid the
Coin Master's treasure. These three little piggies are, going to the bank. Eventually I ran out of spins
so I just figured I would wait an hour until I get my five free spins. But Coin Master got me a gift because I signed up with
Facebook, I got 50 more free spins and a million free coins. To with my free 50 spins courtesy of Zark Muckerberg himself. I got back to the machine, back to the slot machine I go. And after a very brisk five minutes, I ran out of spins and I got my first microtransaction offer. You get this every time you
run out of spins, by the way which is great. So then I spent all of
my money on my village but unfortunately I ended up one step away from the next level. So then I had to either
wait or pay money again. So instead of paying them any money, I decided to create a second
account to see how random my progress would be
on a different account. And it turns out it was
exactly the same, even worse I kept playing on the original account and I didn't even play
on the second account but a day later I checked it and the accounts had
exactly the same progress. Cause they just gifted
me a bunch of free coins. - I had the same progress on both accounts and one of them I like didn't play. The only other thing that
had happened in that 24 hours on both games is that, my
village had been raided, shocker and it costs me a bunch of
money to repair all my stuff. So it costs money to repair the stuff. It costs money to build this stuff. So essentially like it
takes away your progress. Have I mentioned that
this is a gambling app with a cartoon it's art style. I can't imagine who they're
trying to appeal to. Maybe they're trying to
appeal to more Morgz's fans cause they're all 18 plus.` I think the reason that I'm
so suspicious of this game other than the fact that
it's a slot machine. If they wanted to take advantage of people who have gambling addictions, or people who are more likely
to spend money in the app, all I would have to do is identify them by how much money they're spending and then make them get rated more and make them win less
stuff at the slot machine and then they'd just be
inspired to pay in more money to get what they're looking for. There's no way for us to know that Coin Master is acting in good faith. If they wanted, they wouldn't
even need other players in the first place. The accounts that are rating
me, they're not my friends. They're just random people
with profile pictures and just a first name to go by. There's no reason that these
couldn't be fake accounts. There's no profiles. There's nothing to tie these
people to the real world. There's no statistics on their accounts, their wins their losses, nothing. The only time that you hear from anyone is in the context of your
village being attacked and that could very easily just be like an automated process. Also what's with this first names? The other day, I was attacked by Lawrence, Leila, Lillie and Lloyd
almost back to back. So I took the L on that one. Also the other day two people
named Etta attacked my village and Etta is a name that I
haven't heard in like 60 years. I mean, I'm in my 20s. I've been attacked by Rene,
Nettie and Harriet but no John. None of the most common names, all of the most uncommon names actually. It's not just the names that are strange, there's definitely something
off about the photos. They're all very well lit. One might argue professionally. Also, Kris Jenner is nowhere
to be found so I feel misled. So I took it upon myself to
do a little internet sleuthing by which I mean, I just
reverse image searched all of the avatars, and I found out they're
all just Stock photos. You mean to tell me I was
raided by a Stock photograph. Your name's not Tillie It's young woman relaxing with dog. That's right Coin Master
I've uncovered your secret and you would have gotten away with it too if it wasn't for me, Jarvis
and my dog the Tillie's dog. There's also so many duplicate names like in a worldwide game,
that this is apparently, I would expect to see a larger
variety of names, right? And I would also not expect to see Victor, two different Victors
attack my village twice and two different Ettas attack my village twice on the same day. I mean, I guess it's possible,
but it's very improbable. Surely we're meant to assume
that these are real people 'cause otherwise this wouldn't
be a multiplayer game. It would be a single player game. There's a bit of recent history of single-player mobile games and staff masquerading
as multiplayer games, and I'm not saying that that's
what Coin Master is doing, but I'm saying that we can't prove, that the people who
were raiding my village and taking away the stuff that I'm spending money
on, are real people. And that's concerning. So far, it seems clear to me
that Coin Master is not a game. There's no challenge,
there's no skill involved, there's no winners. You can't even become the Coin Master. - I'm the Coin Master. - Even if you do steal from
the Coin Master's treasure which is a ridiculous phrase. There's no way to know if
Lork is actually losing money. Lork and I aren't friends. Unfortunately, Lork, if you're out there, I'm a big fan of your work
hit me up if you exist. Not all games need these things. There's no winners in
Animal Crossing for example, but there's creative expression,
there's skill involved, there's choices to be made. Coin Master doesn't even have choices that you can make really,
let alone skill or strategy. And even if you considered it gambling and like a game of luck, games
of chance have probabilities and decisions that are being made. None of that, none of that
exists in Coin Master. I'm not even convinced
that it's a slot machine. Maybe I'm not being fair. You do put money into Coin Master but what you get out of it,
is a gambling addiction. In case you're not hooked yet
on that sweet sweet dopamine Coin Masters developers sure
would like to get you there because Coin Master
beats you over the head with notifications and gifts
to keep you on the hook. Justin damaged your village! Fix it now! Special update for Jarvis. You don't want to miss this party. Is it a socially distant party? Rosetta attacked your
village. Revenge now. Rosetta she's always throwing stones. We just sent you 20 free
spins and 1.5 million coins. Don't tell any one. Show off your winning
skills, we know you got them. It feels weird being encouraged to gamble. - (chuckles) That's a funny one. I didn't make a joke.
How did you get in here? - Coin Master gave me a key to your house. - I'm kind of busy right now. - So you're not gonna apologize
for raiding my village? - You broke into my house. - Two wrongs don't make a right. - You did the second wrong. - Raided village says what? - What? - I raided you village. - You didn't have to come here to do that. - I wanted to see the terror in your eyes. - Get out of my house. - Actually I wrote three eviction notices, so I get to stay on your couch. - No you don't. - Huh? I'm sorry. Are you the Coin Master? - Okay. So I just played Coin Master for like 20 minutes after not
playing it for a few days. And it took 20 minutes until there was nothing more I could do in the game without spending money. They also added like a brand
new wheel for me to spin and get free stuff and a Tamagotchi like a pet thing that I've
got to take care of now. It just came out of nowhere. It was Dave's ex Pokemon. They're like, oh, you're
not into Coin Master perhaps you'd like these
other addicting games that we have super glued
to our slot machine. In conclusion, Coin Master
is a really lazy name for a game where you collect coins. The art style of the
game is like a cartoonish and it gives it a kid-friendly feel. And we've got a bunch of like popular celebrities promoting it. But the mechanics are as the
app store describes them, frequent/intense simulated gambling. Basically it's a slot machine
with some flash animations and it seems scientifically engineered to cause a gambling addiction. Now you might be thinking
Jarvis, this is a reach. It's a total coincidence
and you're a conspiracy nut, to which I say, you can't
spell coincidence without coin. One of Coin Master's
top investors is someone by the name of Gigi Levy-Weiss, who is the CEO of an
online casino company. So I can't imagine how
that would be related. They certainly wouldn't
have a vested interest in building a harmful habit that has destroyed many lives in a very inconspicuous way
with a bunch of celebrities on the ads, telling you basically nothing about what the game entails. Now, I'm not saying micro-transactions are an inherently bad thing. I think that, you know,
if used judiciously, they could be a way of monetizing a game. And I want game developers to make money. I want that to be a sustainable career. But I should mention that
this isn't a game remember? This is, there's very
little game happening. This has a lot of like
games shaped qualities but at the end of the day,
there's no substance to it. It's like the five minute
craftification of games. Where you're taking something that could be creative and interesting, and boiling it down to its raw
most money-making qualities. I've been doing a lot of thinking about how I feel about this because there are elements of it that I'm not like ethically opposed to, but the fact that it feels so soulless, I think is where I have
the biggest problem. It's like actually happens, suck the soul out of animated story videos or how JK Rowling sucked
the soul out of her own work like a dementor. But you know what doesn't
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for sponsoring this video. Transition. Thanks to Robin Andrews Zilka for sending me a message on Instagram. I have no idea if I'm saying that right but congrats on the name change Robin. If you want me to butcher your name, send me a message on Instagram
or follow me on Instagram or follow me on Twitter or love me.
