"Use These 5 DAILY HABITS To Manifest Success & The LAW OF ATTRACTION!" | Rob Dyrdek & Lewis Howes

when you become experienced become an expert you become a master here's all these extraordinary intangibles you have more security because people could use your expertise you have more value you have more self-confidence you have more purpose you more have more self-worth more self-belief there's all of these intangibles that come along with that and the the truth of what that is is i think you gotta have a dream the school of greatness yeah please welcome you told me in the past that used to hypnotize yourself for success i don't know if you remember talking about this but you would hypnotize yourself as a child and you're deep in the law of attraction i know you study and learn the law of attraction and the secrets for success before we get into everything you've created how you built your philosophy what's come to fruition and where you're going next can you talk about how you hypnotize yourself for success what that was like and i guess just that process and look i think i think the vision at a young age wasn't i wouldn't call it as much it was it was the early development of manifestation right and and it was drawing i have a self-portrait of myself from when i'm 14 years old where it's me i this is no joke it is me in a matching hat and shoes like like with a skateboard on the side all of these like this art easel and then just stacks and stacks of money really and you drew this i hand drew it right and it's like the most fascinating aspect is it's this bizarre matching hat to shoes combo you know and and to me like i always like could feel intuitively the law of attraction really and so even when i look at like i needed i i was lost at 25 years old when i was like searching for some sort of way to i was like a fix to help like redirect me and get me uh re-motivated and refocused and that's why i was looking for a hypnotist right and then i found a hypnotist who was at the scripps la jolla hospital and like and so to me i'm like okay this is a this is like a clinical psychologist this is this is real right right and so when i got in not some stage performer yeah and so to me it was like like when i got in there i was like looking for like you know give me make me focused on skateboarding so i can win contests like you know whatever my vision was and he immediately did this test and said you don't believe you were meant to be successful at your subconscious level and so that's what he discovered after doing something tests and then the initial hypnotis hypno hypnosis was just reinforcing at the subconscious level that i was meant to be successful right that i believed that right how do you believe how do you learn to believe that if you hadn't believed it until then i and look i i would say that i i had i i grew it and built it at an early age and was starting to lose it okay and then you got it which made you a professional at 16 and kind of go to the next level but then somewhere you lost it right he reinforced it and then boom you know and most recently i went uh to his house you know like a year ago really yeah i went to his house he's like this hypnotist is now his lifelong friend you know what i mean i found him in the yellow pages it was internet the great dr george pratt and so you know i will you know i've sent friends there i go see him all the time you know on my five five-year anniversary he presided over the five-year anniversary of our uh when we renewed our vows um but i'm like hey can you just give me a check real quick uh i just want to verify that i'm going to be a billionaire he's like come on in here he's like come on stop it you know that's gonna happen why him like his like psychological power he's like stop it and it's just like you're right dr george uh but look i think even you know we were both in think and grow rich that i um had we had shot before we did the initial interview together too he was in the movie no no you me and you oh yeah yeah yeah right and and it was even back then like now i'm evolving and getting more intuitive of things being attracted to me but it wasn't until 2018 i was in a bit of a you know like a bit of a pit of chaos right because here's these great plans that i have built that were unfolding 2016 it was all coming alive right our interview was at peak youthful energy of like the world is mine i just moved to beverly hills i'm having my first child got my new office in beverly hills like my forever estates just launched the machine that month right all of these things like i'm going to build and sell all these companies still had never done it just the vision the hope everything the energy of what was going to become and and so um but in 2018 like things got sideways right the energy got sideways how so is this the nbc show that didn't work no this was them talking about like ridiculousness going away right really and i had built super jacket for it to be acquired and it was just like wow it's like this entire thing that i've got like built up and this is the first company i'm building to sell is going to kind of drift away here and my wife suggested like why don't we just watch the secret wow and so i'm like you know like what you know and i kind of remember the secret you know i sort of like remember the secret and then i mean the first 15 minutes it just shifted my being really it shifted my being and way of thinking of like like stop it like look at who you are what you've done and look at what like the good that has constantly like found its way to you don't lose sight of that like and i began to practice belief in literally like a month later my my internal medicine specialist is talking about meditation and i'm like i have to meditate and she's like oh i in my office we have this new company that has these meditation pods the soma dome right and i'm like can i try it out and inside this somadome it's a guided meditation about manifestation really and so what i started doing in 2018 is i was like i'm not going to like hope for the law of attraction i'm going to begin to practice it so i would go to sleep every night watching the secret so it was the last thing i went to bed and then when i would get up in the morning i would get in my dome right and i would just like think of all the things i wanted to happen right and so instead of thinking in 2018 when they were talking about ending ridiculousness and i was in season 12 i wasn't i wasn't i decided i wasn't going to manifest uh season 13. i was going i kept manifesting walking on the stage introducing season 30. holy cow so we're talking about the next season you were thinking about 20 seasons away right right and and so for me like like it then um evolved and like it literally began it was like the the the seas began to part right because what happened is because i own the production now i was able to negotiate directly with the head of the network on the unit economics of the show rather than talent and producing fees and so we got to a place where we decided from a business perspective what was best for the network and the ever-changing landscape of linear cable and i gave him the problem like give me the price you want and then let me go and try to make it happen because you used to have a talent feed that was bigger and then you said let's go and somebody else would produce it now i've produced the entire thing own the entire production so i understood where all the opportunity was to get it to his cost and that it's a nuance now right so i negotiated with him on the union economics where most like even big celebrities and producers are still like like it's fees you know like you don't have the ability to get in that into depth because you don't you don't understand or own the production company at that level and so it goes from right there i got it to his number we negotiated and i was getting uh 30 episode seasons at a time back then and i said i can only do this price if we get to 42 episodes and you gotta pick up multiple seasons wow and i was hoping for two he picked up four right and so it went from thinking that it was completely um like i'm gonna have to regroup and like like television's over here so like now you're shooting 186. right like and the beauty of it was is i had built the company up to that point you needed three years of ebitda to take it to market and sell it the entire plan was like we got to get through the third year and take it to market and on the third year they were like we don't think the show's coming back basically like okay that means the production company's going out of business after i was getting ready to take it to market and be my big first win and instead that 186 order i took it straight to market now i took it to market here's the three years in ebitda and we have the biggest order in the history of cable television right like what's the biggest order uh one of the biggest ones right and so that is how huge that that that changed and then what happens now they have more episodes they air more it gets this new entirely new life then they're like can we get more really then by the by the following year you know and keep in mind in that time i sold the company where was this now uh the company was acquired in 2019 right so um and then it was like it had this explosion so then it's like how many can you uh give us and i'm like so i went through all time management all aspect because keep in mind i'm still doing all of this while living super balanced and happy normal life so i could do 250 max 250 in a year yeah and then i was like but in order to do that like can you pick up two years and then they were like what no brainer let's do it so they then ordered 500 500 apps yes in two years in two years and that put me to 30 seasons right so it's like so you know oh my goodness again so you're visualizing 30. visualizing 30. and i'll tell you one thing you know i i actually spent some time with the great doctor joey uh right and and the one thing i heard from him is this idea of don't try to think it try to feel it you know don't when you're when you're trying to to like tap into the quantum field and and and generate energy and the law of attraction the things that you are thinking about think about the feeling that's why i thought of i like went through the feeling of like what it feels like to be on stage welcome to season 30 right so it's a much more richer sort of existence so now now it's like i practice it every single day i am i am in um you know that somadon meditation pod like feeling what i want to happen seven days a week almost never miss a day right i track it super extensively and like literally it's like 97 96 like almost every like like 97 of this entire year i have been in there just visualizing what i want to happen i got to get one of these domes look it's keep keep in mind like that's think how hard it is to just meditate every day that's so hard right think about how hard it is to just do anything healthy every 5-10 it's a i didn't do it wow overnight i had to grow into it it's a muscle getting that level of discipline being able to commit to it you need to do it over and over you go through your highs and lows you stop for a little bit you go back to it you thought like it it goes like that till you finally grow the muscle of the consistency and the discipline to where it turns into a way of life yeah i just don't i now i can't even imagine not doing it if i don't do it in the day i'm like oh like we're all my dreams how important is it for people to feel their what they want to manifest on a daily basis then as opposed to once in a while i mean look i'm i'm living proof that you can exponentially accelerate towards it if it's part of your focus where do you think you'd be if you didn't do that on a daily basis it's hard to go to sleep almost every night watching the secrets i mean look but i i look i've been we've been falling asleep to a lot of gym wrong this is called jim rohn this old school sort of his sort of philosophy that's also super sharp because what i've just found is is like you're like this you know i'm gonna fall asleep instantly right like i sleep pure and quick but it's like like let me be in this like sort of growth mindset as i'm like drifting off asleep to like set the tone right for for what it is so i i don't know and it's again i think with a lot of stuff that i do it's extreme right it's like so extreme like you track every minute of your life yeah like tracking all every minute of my life having the qualitative data of every single day asking myself how i feel about my life 0 to 10 right and of life work and health the beauty of that is it's it is it is a clear indication of the quality of your life yes and i see direct correlation to my discipline on my quantitative stuff did i get up at five did i brain train did i meditate did i get in the gym did i have a clean diet did i not drink you could look straight up the line and look at the qualitative numbers and they are they are one for one right and at scale right it's it you you see you've gamified your discipline yes right in in in a sense you've gamified driving the quality of your life right which what does that do what are all those things actually deliver to you you're just happier you're more fulfilled you feel better about yourself you have more confidence you have more belief right like all of these things but again i started it in 2015. i was i was never able to do an entire year until 2020. it took me five years to do an entire year now in 2021 um i set my goals in 2021 based off of having an entire year of this data to be like i'm going to average 20 points above on the quality of life qualitative data and i'm going to be 80 on my health balance quantitative stuff and that's what i committed to only i am currently at like 21 and like 95. it just wow it like once i gamified it and now i'm pla i'm playing the stats like it made me even that much more disciplined and and excited and energetic to um stay more disciplined which in turn gives you more energy more discipline and more self belief more self belief more success all these things that compound on top of each other because that's you know it really is a compound effect in all aspects of your life if you're if you see your life as all of these different systems that have the ability to expand right because as they expand and they they're they're harmonious you you get this extraordinary energy and build this this great foundation that you grow into the ideal version of yourself because that's ultimately everybody's goal you know if you could only do five things on a daily basis that would set you up for freedom success abundance what would those five things be i mean i i'm to me i with you know it is my the core five that i do i'll skip brain train because that's just more like a discipline thing for fun uh but you get up early you know like like lately i've been getting up at 4 and 4 30 because it's like you you get so much out of being highly organized and having time to get a ton of stuff um executed before the chaos starts right because i don't care who you are the chaos starts you know in my case it starts at seven the moment my kids get up so everything that i can get done ahead of then is is essential right and including free thinking and ideating and all these things that that get lost when you're just going from thing to thing and exhausted and then like veg out get up go think the thing the thing right like you the the life force is constantly recalibrating and and getting clarity on where your head is as part of it but one for sure get up get up early meditate you know and everybody does it in a lot of different ways but like i don't i meditation for me isn't get quiet and breathe it is i put headphones on i get in a dome and i listen to a guided manifestation meditation that's like basically dry like reinforcing my drive and ambition and hopes and dreams rather than trying to like like bring peace and it's a different style but i think any time you just take that like 20 minutes to be outside of your body and ultimately the reality if you will is is is a great reset and you know i i think you know number one far you know far and above is is diet man i disagree i don't i don't care i don't there is if i could boil down the core of my happiness the core of my execution the core of it is literally clean diet right in in it also compounds right yes and it's and it goes it compounds back and forth right because like you you can get clean and get a big momentum and you can just start to eat lightly bad and you just level off you know i mean you definitely can't go a layer deeper but it is of course the hardest one to maintain it's the battle between the upper self and lower self right yes that that that pure battle of like you know you know you shouldn't be doing it but like you just can't stop it then once you start it here's the problem for someone like me i have to create all this discipline and gamify it to protect me from me because i will start to dip down to justify i just yeah yeah i'll dip down and then i'll do like fake health for a while right and then i'll be like after my wife's birthday then i'm gonna get focused again you're always like you're you're always like like breaking that battle between my upper and lower self uh is is you know i would say even this year is probably the the only year and i was committed to it again because i had the data and and and like now seeing like gamifying it it's like i just want my body composition this you know what i mean like because no i swear like normally it would it would like literally summer dip back over back up in the winter starting over january 1. it's almost like in december it's just pizza and wine and cheese and cookies and and to me it's like so how do you do an 80 20 approach to that do you have a cheat day like how do you make sure you're not this disciplined freak of nature all day long and not also enjoying moments of yeah i try to like like not put a i just try not to lose control yeah right and and then i keep a foundation of and my foundation is just chicken vegetables right uh and intermittent fasting that's it right so i just no rice no bread no snacks chicken and vegetables at like 10 or 11 chicken and vegetables at like three or four and and and then okay it's date night like i'm gonna go with the wife and we're gonna go movie i'll have popcorn right like it's um it's your baseline yes that you can commit to and then it's you're now it's a battle between your upper and lower self where do i lose it i in the spring when i went on vacation yeah so i had to and i got back into that same mode where i like i i dipped so quick and it was a five day trip to combo and i'm in a dog fight it felt like i was like fighting to like get back to that extraordinary discipline right and and even even with this much discipline i was still fighting it you know and and wavered throughout the summer but stay commit committed to like let's let's be true let's be this year look at the look at how disciplined how much better you feel about life all the things that are happening to you like like let this be the beginning in at year five i finally had like a pure year that i envisioned in 2016 that i was trying to sell to you that i was going to develop and be and it took five years and i just think that's another testament of like you're talking i'm so disciplined i'm so committed yet i still highs and lows and chaos like it took me five years before i well really four years into the fifth year before i really got there you know what i mean which is is just a testament to like having a plan and knowing that hey it's a you're going to grow into this over the next 25 years and not try to do it over six months yeah one year two years three years interesting okay so that's number three nutrition and then of course um yeah getting in the gym and moving yes you know i don't forget about you know another big thing that i sat in here was talking about my passion for biomechanics and now after years of abusing my body all i have a doctor come to my house five days a week wow and all i want to do is re-engineer by biomechanics when i came in here i was one year and a half in to fixing my biomechanics thought it was still messed up though yeah thought i had probably another six months to go eight months to go i am now into year six he still comes in five days a week and it's like now i have this extraordinary i know every single muscle in my body i know the relationship between every single muscle every single bone all of the fascia all of the nerves all of the neurology and have had to slowly fix it all and created a system triangulated three different systems that allowed me uh to do quantitative muscle testing and muscle pattern correction that i could quantitatively test and and i would to to simply describe it your body winds puts a layer of compensation on every time like you add another movement dysfunction and there is literally thousands and they essentially turn your body into these chinese handcuffs where you try to treat one area and it goes to another one and locks it then that one starts up and pulls back into it's your in unwinding all of those chinese handcuffs it has taken me you know almost three years and right now i sit on the precipice of like testable flawless biomechanics right really and and another beautiful thing about it is i was getting internal blood work the entire way through right so i have my blood test for the entire way through and so this latest blood work came back and you know you're no longer you have no more inflammation markers you no longer have leaky gut all of these things were and you know my internal medicine specialist was like you know you know i don't know i don't know like what about your diet i'm like my diet hasn't changed all i'm doing is fixing the relationship between my muscular structure and my skeletal structure which then is releasing pressure on my internal organs and my gut and the functionality of my body and all this stuff so i digress extraordinary because now i'm like wow you're going to you're going to not only have a flawlessly functioning system but now you have all this data to show that it's flawlessly functioning that you'll be able to use as your baseline till you die until you die you'll be able to see some anomaly that happens in a muscle in a in the blood work that you can tackle like so it's not what happens a lot of times is in your blood work and all these different things there's so many incoming things that are causing the dysfunction that you just treat the one that's that's the most aggravated or the one that's at the top when really your entire body isn't a fully functioning system that one set one part of it can't be healed and the rest of it's healed along with it right so i go back to i only now have extraordinary respect for the great tom brady impliability because at the end of the day it is the relationship between your muscular structure your skeletal structure and how you move and how your muscles slide on and turn on and off um that allows you to function function pain-free and flawless so again what i just said was not understandable too deep and way over the top but my number four is just move move right because like you don't don't it's not necessarily about working just get all of those muscles to be turning on and off and letting like those nerves slide through and letting that fascia like not get caught where muscles overlap and now you create a dysfunction that makes that muscle hypertonic that then now pulls you over here and then forces your calf to go and then you can't understand why you got plantar fasciitis then you go to a doctor and then they just rub the bottom of your foot when really it was a a muscle in your upper trap that really actually pulled you over this direction that got your calf that then ultimately got the planner sure but they don't look at it like that you know what i mean it's like we're going for that planner so that's number four yes um number five and number five is you know i don't i'd rather say sleep right like you know and all these things are standard yes right all these things are standard and to me they're you know here's here's what i've learned here's the biggest lesson i've learned in five years is my the mastery of my capacity and your capacity is taken by a lot of different things but one of the main things that takes your capacity is stress and what i'd call stuck stress things that you just can't release can't let go people in your life all these different things people just don't like the stress over money stress over where you're at like yeah it's like there's it is this this this drainage on your energy that pulls from your actual capacity right then now you uh try to over correct and try to do all these things and then you get burnt out right like even super like like ambitious driven people like they just like it's like just keep the hammer down all the way until you need a complete reset right and and um the only way to get capacity once you get to a place of of free right where i have no more stuck stress that stress doesn't exist inside me right like um all of the things that ever caused stress i cleared and then built systems to protect me from ever happening right what was the one you had to let go of that was the hardest look i i i'm there there's no specific one uh because i do that the beauty of that qualitative asking yourself every day how do i feel about my life how do i feel about my work how do i feel about my health when you ask yourself that you come up with a number and a reason why and when the number's low and you and the reason why is someone you work with like and that happens two or three times it's so clear to you that okay i need to remove this i need to adjust it or whatever yeah and i think even like a big one early on was just not understanding money right like and you know we talked about in 2016 how profound um you know money matched the game was for me and and how it began this evolution of learning money but but it was a huge one for me but in that period once i saw that happening man this is actually bringing to surface all these things about my life work and health that bought that are bothering me that i that became now easy to eliminate because it's like oh well there's that again like okay let's avoid let's just stop that right versus like when it's coming from all these different ways it's hard to tell what's what what is actually causing the stress right and so as i got to that level of getting clear now i there's this extraordinary energy behind it right and so part of that process too was like okay i no longer want to do things that take energy from me i only want to do things that give me energy so here's your option uh you need to either like learn it well really well so that that it can be it can take less effort so it now begins to give you energy like not take it from you uh you either need to automate it or you need to hire someone outsource it yeah you know and it's like as i as i transition to seeing everything through the lens of how do i drive it to automation um everything began to change what were the three biggest things you automated or outsourced that were taking a lot of energy from you i mean look you got to think i've built an entire system around my life right like and this is my chief of staff and my two assistants run my life operating model called the rhythm of existence that that's an 80 page document that is basically you know food delivery how our housekeepers and nannies work like travel like haircuts like meeting agendas schedules family agendas um all the weekly date nights everything to do with operating and running my entire existence all the outside like if there's a leak you just go into the document here's all the plumbers that would deal with it like it is it is basically eliminating a giant aspect of your core life that now is is humming by itself in in a great example of true like like create something automate it and then optimize it right because greatness is found in optimization after you've automated right and is is ridiculousness right because you've got to think i'm i used to shoot 30 or 40 a year and you know would take all this time of lead up and production it would take so much energy i'd be there all day to shoot two episodes like and i eventually um you know started to optimize it evolve it then i went to shooting three a day um then then i started stopped going to production meetings and standardized how we delivered scripts to me and now uh i no longer have to look at no guest scripts like i i just slowly got the entire thing down to where i don't even need to meet with producers anymore they send me the shows i have the scripts with all these adjustments i can make i watch it one time make all my adjustments and then go shoot it and now i shoot six a day six instead of shooting uh two a day and i shoot six between nine am and three o'clock where i used to shoot two between eight am and six pm right and so you know when you look at my time you know where i i've tagged my time and and you know again designed pure balance right and then tagged it on the calendar and so it get it pumps out the dashboards of how i spent my time and it's even fascinating to me that you know i i spend thirty percent with my family thirty percent uh sleeping 30 working 10 on health but when you look at the data i shoot 250 episodes and it is 4 of my total time in a year right and that is when you have just gotten to a place of extraordinary optimization and efficiency but what what is it it becomes effortless right you're not even like it's not even it's no longer even like a part of you you don't have to you it's not it only requires the energy to go and do it where in the beginning you're thinking about it all the time you're thinking about the game what do i got to do and like and then you're trying to get prepared and all of these things that are part of that that ultimately get there now i go back to it's four percent and takes very little energy so it leaves i have a i have a ton of capacity right so it's like every time something comes every time i do something new it's like how can i drive it what's the pathway to automation you know because because even doing the podcast it's like you know like launching a podcast rob make sure you subscribe watching subscribe uh but i'm it was i didn't want to just i didn't know how i wanted to do it but i knew that i didn't want to do it interview style because it's like i just think of like how hard it is to like book guests right like i just think at the time that's what i'm saying like i think of like all that then researching to get all these things like i when i when i think about like pushing to that um it just didn't like it was too difficult then it was like what's why am i doing it because i need a i need a platform for people to hear the way that i speak and think about business uh to attract other great entrepreneurs to want to build companies with me that is the primary focus of it right and ultimately um like who better to do that with than just the people that you build companies with right so that's why i launched it of just telling the stories and now it's partners going through it you know even bringing a partner uh investor in mind riding outstanding foods on and being a part of a show it's still not automatic right that's still a ton of difficulty and like i'm continuing to transition the format until um i can get to a place where i can see it where i could do it effortlessly also you need a co-host to like cue it up for you or something yeah no like really the really way i envision because you know i take pictures on on dirtymachine.com if people want to pitch businesses then i've transitioned to basically giving uh advice uh to them about their business and i get a ton of energy from that right and using the background of my experience and my current portfolio companies to give them business then i also give them life design advice as sort of a mentor and like here's how you think about your life and what i realized is man that that gives me a ton of energy and has broader appeal it's much easier for me to execute and then i've been doing on on the ones that i'm i'm doing now like a big monologue in the beginning of just like what like a philosophy in business or life that i'm in the middle of so now i can i can share these thoughts that i have about the way that i'm thinking about everything i have a great forum for that and then i can share advice and knowledge with uh fellow entrepreneurs as like a tool for people that are actually in it and i can automate that yes because it's the um the people that are sending in the questions that want to be on the show that are producing the show and then i'm in the rhythm always of ideating on big ideas that i can share as as something more unique on as part of the show to go along with it but together those i don't got to try to get you out there i don't got to try to get billy g out there like i can like do these at scale and now i can optimize it now how do i just make this better and better and better how do i how do i like just turn that now into uh you know the entrepreneur's life and business uh dave ramsey type of you know what i mean and he doesn't need guests on all the time either it's his philosophy coaching mentoring right right like so and something i get way more energy from and then i still bring on my partners to be part of the monologue to be like advice on part of the show when we launch a new company i still do the specials to do it but i launched it and it had to feel through it i had to feel through it right because another thing that i really discovered over these five years that you know i originally developed it for the process of creating businesses but i realized it's actually anything you ever want to do in your life and you first have to come up with the idea right you know the discovery phase we call it the machine method the next thing you do is diligence okay do i want to do this what does it take to do this like you've got to like figure out like you know do i want to do this then you gotta you gotta build the plan right like so now you build a plan and boy it's exciting because now you're like oh man this is gonna be amazing right then the plan fails right at some point look then you launch it right now it's real right now it's like oh my god this doesn't work is this ever going to work it's all the doubt you know in business they call it the valley of death right you don't have a real business until you have product market fit but i believe that then when you get past the launch and you find product market fit you scale you now grow you expand and grow because you figured it out you learned everything that you needed to learn to be able to plan more precisely to actually achieve what you didn't fully understand when you built the plan earlier because you'd never done it before right right you have to actually experience something to begin to understand what you actually need to do to accomplish it but you could almost tie that to anything you attempt to do that's a relationship right when your first relationship oh we kind of like let me see is she really like the one like hey your couple dates like hey let's get into a relationship oh but that offended you like oh you don't like oh you're like i don't really like silent movie you know whatever it's like before you decide if it fit boom you can grow together right like it's it's this almost foundational structure of any creative idea growing having the ability to grow and scale right and you gotta take the exploration phase test it when i think about our first podcast my energy five years ago yeah five years you hadn't built a brand yet look no i had had super jacket a little bit had street league but had not like and sold a company yeah i hadn't built and sold a company i had the vision was i'm gonna build and sell a hundred and make a billion dollars in liquidity never sold one in my life but i did that first i decided this is what i'm gonna do i'm gonna build this plan then i then i spend all that time uh going through all the things that i needed to do that then i designed it when i um sat with you five years ago august 26 2016 i had just launched and it was like this is going to be amazing look at this the machine i got you know it was like here's the two or divers you spent two years like with research firms helping you develop this process you had the whole thing locked out ready to go it was going to work it was going to just explode everything and i literally like got into the deepest craziest waters and by 2.0 i had almost an entirely different philosophy by the time i redid and now discovered those phases discovered capital staging discovered like all of the points of growth what had happened to all the different companies because keep in mind i did like literally and from when i left like our podcast to like eight months later it was like it was like like 10 brands i did you made a touch man boom boom boom you know and really uh you know again coming out of here introducing me to billy g and then doing you know taking fresh soul to pig out and outstanding yeah it's like was in that era momentous black feather whiskey like um where to like all of these like like made by science chemistry whole it was like one after another in that gap and then by the time the second year came by and they were like in chaos right like it was all my chaos really i need to restructure it was some were really working somewhere it was like well why is that like what happened like why is this one etiquette like it was it was it it was this extraordinary like awakening of beginning to see like the triangulation of like all the things that they were going through were so similar and how i could have present prevented them with a better process and then i just took the time to redo that process and then built like the machine 2.0 and launched the machine method right and and then started doing businesses through the machine method but i digressed back to no different than the process i discovered there i was i was in the launch phase and i finally found my my product market fit as it relates to the machine and the business in 2020 and then now have built 3.0 to now scale like you know to as far as i could possibly even dream wow what is the 3.0 version 3.0 version is the the you know where i really realized is is it's i systematically fuse art science and magic right yes it is you know it is that like you've got to create it it's this building businesses and ideas this creative process but the science is the proven fundamentals of success business all these things have to happen in order for something to work and then the magic is these intangibles you know what i mean this this this example here's the perfect one tie it back to super jacket like you you negotiate for unit economics get this big order then when it comes out it has an entire resurgence and and because linear cable goes down then a pandemic hits and then they now now your show goes to like it to an even higher level because everybody's sitting at home and they've watched everything on netflix and they can just sit there for four hours and just laugh and just forget it has another research you could never and what did all of that do it led to these bigger orders and giant return that dr lives to a bigger earn out for the acquisition uh way bigger than i could have ever even dreamed when i built it the original idea or when i actually sold it versus what it actually became you could it's completely unexplainable and it is pure magic right pure like like complete magic and so what season are you shooting on now uh 24 right you've already got order for 30. yes i got six you know i got the rest of this year than 250 next year so i'm gunning right but again i say it to and then you know where the machine itself and how that comes alive like now it is a a fully integrated multi-platform universe of brands media community and philanthropy right so what did i do not only did i like create this system for taking uh businesses from an idea stage all the way to uh acquisition but then i'm launching the complete media vertical that starts with build with rob and and building content around our philosophy and creating businesses then i launched the machinist right so the machinists are people that sign up and now become part of the machine method process uh where they are consumer collaborators where every step along the way we're asking them what they think about the product so what am i i'm building loyal consumers um wow because they're actually part of the process right so uh you do that i put i launched the do or dyer foundation right to to for underserved and under appreciated entrepreneurs and put a million dollars into that and our first uh program is we're doing business competitions with other great uh entrepreneur charities right we have three tracks youth prodigies women and people of color and recently incarcerated right and and building the programs to support and give them like non-dilutive capital like um you know proving they have ledure dire spirit in the idea and again all of these ultimately are built to scale right and you know even as i evolved as a business person i understood that like you know you you operate a business a not from a traditional standpoint because everything's integrated and everything integrates through you right and when i realized like i run a flat organization and that i it's me and my seat seat president and ceo and then the heads of all these divisions man if i put somebody in every single one of these divisions venture media product community philanthropy um founder brand manager for myself like uh operations finance um and brand and marketing right you look at those 10 verticals they integrate all the way across and ultimately i can put kpis on all of them and so all those kpis ladder up to the strength of the machine and the performance of the machine to essentially be one of the most impactful venture studios ever created and everybody understands it and understands their mission it's fully organized and completely integrated to basically um create the amplification for our existing portfolio and the gravity for our future portfolio right wow and all of that now driven to automation systemization so that i again it's it's ten core divisions that all have people but i in it and i oversee all of them but it's done in a way that is highly organized and highly efficient right and even even how i do a monday i do a monday i start at 4 30 i spend all morning like going through a fully connected hot sheet where all the visions go through my hot sheet where i have a master hot sheet with both my personal and business and then 10 all 10 divisions and managements go through it and then so i have complete and total visibility on all aspects of my life right and then i go first with my chief of staff for an hour then my president and ceo for an hour and then i go half hours with every division through the hot sheets that integrated into my hot sheets so that ultimately at the end of monday we're all completely reset and we set the week's uh goals and the week's meetings like instead of um because what did i used to do i just have all these standing meetings and then i'd rely on people to have like note like be kick picking up loose ends and having things organized like and then it's like trying to fit it in that hour time slot and then you're trying to do five things when you really could only do one and so i deaded all that and then on that monday then we set the week and it's like okay half hour on tuesday for the russell collab we're gonna do for the foundation okay an hour on wednesday for kpis for uh the new head adventure right it's like so so you become so much more efficient but you're also creating more clarity for those that work for you and more clarity for yourself and amplifying your output because it's so focused and organized but i digress i would have never i had to get to a place of like understanding like you know the paradigm is a structure of a company kind of has these hierarchies and people report to them and they handle all these different things but when i was able to finally get the clarity of like here's the 10 divisions here's how they integrate i need somebody to own every single one then i've now i've basically added 50 hours to my output by putting one body in each of those where before i used to like three or four of those mashed together with someone more junior that i tried to support and it's pulling energy and time and like all this stuff how do you find these people you can trust you know i'm i'm it's it's funny because i've hiring is the hardest thing in the world it's so hard hardest thing in the world in and i and i i always looked at it as ah it's just this this it just is what it is it is what it is this is hard and i realized that that i made it hard because i never even though i'd write these great detailed job descriptions i still would ask you i would try to hire people and have them do all of these different things and then have unrealistic expectations on their ability to do the things that i wanted them to do and they would sell themselves that they could do it all when really their skill set was really built to do one of them right and i think that changed because when you put someone when you're trying to hire someone through a lens that you have total clarity on as as management and your ability to interview them becomes so much clearer then when you test them right you give them a test then it's so much clearer like oh this is the right fit this is going to be amazing and they drop right in and their experience has led them to get here right and i would say even the one i was most patient for which is the most complex is my chief of staff because it's like if that's the actual like cornerstone of my existence that's basically everything my entire time energy and this this rhythm of existence i created this rhythm of existence document 80 page operation like system for my life and in 2015 i did not implement it until 19. wow because my the assistants i would hire couldn't do it and so when my my uh assistant that couldn't do it quit right quit on me and it's like oh man here we you know because what happens i'm so busy the idea of trying to get another chief of staff was like too much too insane you're taking it on yourself and you're trying to pass it off so when she left then i committed like no i need someone that cannot that has the skill set it's the perfect personality that can really do it and i was patient and until i found the absolute perfect person and then came in and became the corner like now that rhythm of existence is not what i did in 2015 it's the 2021 fully flushed out fully operating you know there's like our family sync agendas in there and how we meet as a family and keep everything fully organized it's like you know everything to do with all my doctors and health and the everything to do with my entire life and business like yeah life in business not as it relates to organization right it's like my my main top hot sheet has it all but then each manager's um hot sheet i click through into theirs right so they they um stay separate and she might mainly like focuses on uh making sure i'm doing everything that i would say i would do from a business standpoint right wow but what did it do what did it do i have more capacity yes right i'm not thinking as much about all the details like you because you're you're you you underestimate how much capacity you lose by not thinking about exciting things and ideation and execution but stressing over is that is someone taking care of that like what have i got to do over there oh this thing happened what am i supposed to do all like all these things like it is from the way i travel to food like it is every last thing has been done and when something isn't it's a note is made added to it and optimized because the beyond automation is optimization where you just get better and better and more and the better it gets the less effort it takes your system gets smoother the longer people are with you and stay in the system the more efficient they become the more optimized like they are and how they communicate with you um but it it in you know i heard like ray the great ray dalio um say it recently of like you know i just kind of live more life than other people live because i've figured out how to like get more out of my time and he talks about like he has 25 direct reports that he gets basically an additional 50 hours each out of to scale his uh capacity right and and to me i have like a micro version of that uh the the way that if that hearing him say that is what gave me the breakthrough of like no like it you you are a flat organization and that's where you get your capacity back as i was drifting into this like you know becoming so aware of like what's taking from me what do i what's taking from me yeah and because what what happens to a guy like me you add another thing on right so you've got more time let me add this to my yeah in in in but i don't want to i don't want to compromise my balance right so i don't compromise the time with my wife or family you have 30 percent there 30 sleep work right so that 30 of that 30 percent 12 of that is committed to ridiculousness right so that means for the year yeah 12 number so my total work time 12 is gone now so that means everything that i do with the machine all the companies everything that i do i now have that um wow 88 is what i can fill in so and i won't compromise it so what happened when i i started doing press for the first time in in years i launched machine 3.0 i launched the foundation launched the podcast launched the machinist launched our entire product line i launched mine right launched lusso like so it is like i got i it was this amazing awakening of like look at you you just like did you've just taken on so much you can't do it right and that's when it was like i also was forced into like like nope you have to like be patient because you took this all along don't over correct and be like what do i gotta stop it's like it's like look at what you can automate look at what pain points are slow down with some things and and ease things into automation and then be more aware of your capacity right because you don't at this level you've you've grown into this amazing life like like everything you do gives you energy every uh you're fulfilling all the vision that you had five years ago you realized and now it's like you're even more motivated and driven and excited about like what the future holds now that you have gotten so good at essentially manifesting the future like you get even more excited to bring it bringing it alive so you you you don't want to lose that energy or feeling so it's like by overwhelming yourself yeah so so what i have to that's when i really was like nope i always looked at like you have mastered time and energy and i'm like this is some like i'm on some likes i'm like i'm like a yogi at this point i'm getting into a mystic level me and sad guru are like in the same vibe right now then i got overwhelmed and then i realized like like time and energy is what you mastered but now you have to be aware of capacity so now all you have to do is is learn to manage it understand it and be aware of it and master that and the connection between capacity energy and time is where you will now essentially operate forever to where you're constantly um you're constantly fulfilled and energized and i was trying to explain to somebody like when when your systems are moving at such a pace so harmoniously it it it builds this energy that basically draws in all the things you want to happen right it is the power of the law of attraction and when you're clear and open all that stuff comes pouring in and but i reached a second level in this where it's like okay i'm swirling but then i if i'm i almost create a cone and it's like it in when i get to that level of elevation it's almost like i'm simultaneously planning the future and experiencing the presence right because you can't really do both you're either experiencing the present and everything you experience at present is based off of what you did in the past every action every decision everything that you've decided in your life the how you're feeling your angst your anger about yourself your company your your diet your relationship is based off of what had happened in the past of what you're feeling right there and you have way you have net and you know you have the control to change in the future but understanding that every decision actually all ladders up to having experiencing the present in an extraordinary way but the unusual and then or you're looking to plan the present and what that future is it's hard to live in them simultaneously and when i get to the truest state i am like i am almost like drawn to like seeing the future why while like just experiencing what i'm doing so purely you know what i mean and that to me is like my machine mindset and my system as a whole that's like reaching into this like more magical level that i've experienced like like hits of that i know like someday i will be able to like live in that state and it really does feel it's like some weird hot like high performance like mystic level right because it's still like material and output and data and all these things like like you know that a lot of the great uh books will tell you that you and you got to let go of all those things to actually do them you know what i mean and and to me you know i'm i think it's the idea of you have to let go of when they happen or how they happen but not let go of what they look like and how to make it clearer and clearer right because the clear the more clarity you get you get drawn by the clarity because it's like the more you go in a single direction the wider your field gets the more you can see the more you know what to do the more you accomplish the more belief the more energy you accelerate towards it so you can't just lose sight of the idea of like oh there's the goal if i get there i'm not i'm not married to the goal you know what i mean it's like that's not the way but you can't be obsessed with the outcome of the goal right you have what should we be obsessed with you have to be obsessed with uh making the process uh more evolved more effortless and more enjoyable on the way there right like that so be obsessed with be obsessed with creating more joy in your day-to-day life and think about it like you know the great gary v what's he gonna tell you fall in love with the process right and to me it's like fall in love with making the process fun and enjoyable effortless yeah making it effortless right because the truth is in the beginning the process sucks because you're trying to fit you're not sure about so much you're trying to get it going you're trying to get it but when it eventually gets to this place where now you understand it now the process becomes enjoyable it's taking less energy it's more clear to you now you're accelerating now it's pulling you towards what you're trying to do right and and that's you know almost like this event horizon that you've got to break through and again i go back it's a kind of a through line of everything like it's in anything you ever want to accomplish whether it's a relationship a goal or a life right you if you if it's the life that you want to create you still have to design it and then you have to build the strategy and plan to get there then you got to go on the hero's journey and go through that crap like chaos but stay focused on knowing that you're you're getting better at it and you're eventually going to automate it and get it to optimization where it becomes less takes less effort and you get more energy back what do you think have been the three big best investments you've made whether it be financial or personal investment that has allowed you to have more energy more freedom joy during the process yeah i mean look i i it's it's so many things you know i mean because you gotta look i go back to my soma dome you know what i mean you know i didn't like that price tag of 25 g's maybe i don't do that right now let's get some headphones but we'll see you know and look at that things you know paid for itself a thousand fold right it's like the idea that um it's it but it's it's the people and developing the systems you know what i mean it is investing in the people yeah and investing in the systems yeah and staying committed to that right like and it's it's um but but but at the end of the day you're not going to buy your way there right like there's no silver bullet there's no there's no thing you can invest in to do it yes you have to the only way to get there is through discipline right and discipline and consistency is the hardest thing to do right how do you how do you get more discipline and consistent you have clarity on where you're headed what's going to make sure you get their energy you know all the things that you need to do to get energy diet less stress like working out all these things like choosing better friends choosing better friends all these things all that stuff now you got clarity and you start uh you got the energy to push it forward progressing creates belief right progress creates belief that's right because as you're moving towards it you're like oh i can actually do this right and and as i said in our first podcast back in 16 if you can break it down into believable steps now you you it's the first action of belief and the the next milestone you have to absolutely believe by all a bit of your being that you're going to be able to get there because if you can't get there to that next milestone that is the next milestone on the way to your big goal you're not going to do it and it's okay to lose belief there it's okay to fail there right because it's it's everything you want to do you don't you can't always do it right and so it's like you would rather uh fail with intention and fail with clarity then the pain of like like having no idea why you're failing and you just keep trying other things and like keep truck like it's that that lack of understanding but if you know exactly uh where you're supposed to go and you can't get there it becomes your your point of failure is so much easier to digest and then your as the great ray dalio would say reflecting on that that pain of like deciding i can't do it it's not going to work and they couldn't figure out how to move forward then the reflection of why okay move on to something else and create a new plan again and step off on that journey to do it the same way and and to me you know it's that that that power of evolution um that you expand into anything you're you're ultimately wanting to cheat achieve and and and ray will tell you pain is where you learn the most of course great teacher and to me you know and it's you know for him it's the loops where it's the audacious goals you know make a plan go for it fail uh learn audacious goals right that's how you you get there but but how did you have the belief in yourself to get to a billion and launch 100 brands and get to a billion when you've never done any of that when you've never lost an exit in one brand yet yeah how do you believe that it's possible such a big audacious goal or is it okay this is the big goal that's gonna be a long ways away but what's the first step what do you think the first step is do it once do it once but you've never done it before i know so how do you believe that you can do it once so i you're not sure right yeah yeah so i designed a plan to do it to do it i designed the system right the way i design i i did all the planning and so like i i'm the path was there but but for me to i had to actually do one to do it and when they started going then it was like then it was like got this disease and and the beauty of it was right is all of them were like like nothing like i planned them they unfolded so crazy and unreal and that's why again i i fell back into this like man you you plan for clarity of direction but just know that the way the universe works is it is just completely unpredictable yes but it still goes the same direction it doesn't like like figure itself out in some willy-nilly way it goes the same way you thought it would it happens completely different than you expect and that to me is like interesting another reason of why that magic was so important you know and again you you build a lot of belief at the beginning in your plan right i knew the way i was building the plan that was like okay you know it's like it's like in order to do this like you're gonna have to build at this stage you're gonna have to look at the data and make sure that there are industries and products and markets that have scale that people are buying like you're going to have to like um look at the type of product and make sure it has scale and has a wide consumer base right like there's all these fundamentals that i learned in the beginning that i didn't practice in my early days of being an entrepreneur that were like basically leading to it so you know as i'm as i'm going involving and learning i'm getting even clearer unclear on what that even means how to create value what companies would buy companies and what for and what type how to look at an industry and how to look at where is an opportunity that is white space versus one that's uh too too advanced right like where like how do you like begin to look at um like how do you protect a company from losing value like where where are the pitfalls of what of what happens to companies and they don't work in the valley of death when they launch like how come so many of them are struggling like you you begin to to see all this to then make another way of doing it that gets clearer and clearer right but but the beauty of it is is i looped through the failure and winning yes right because you also i was still like whoa got lucky with that and then why did i get lucky wow that the the reason you got lucky is because it was pure market timing yes right like you didn't like it should have like been a failure that you learned from because the uh entrepreneur wasn't experienced enough and and you realized that you were no longer looking for people that were just do or diers you were looking for people that uh understood the seven core capabilities of business the business engine because i used to just think you just you got to do it someone's just like i'll do whatever it takes but someone who understands right because when you'll do whatever it takes you're slamming into walls because that are unbreakable right and i i used to think you were either a brand creative product guy or you were like a business guy right and business guys weren't creative and and and creative guys didn't know business and i realized like no it is it business is brand product media marketing sales operational finance and then it is all it is all of that working together is what creates a business and the best ceos like a good guy they have general knowledge in all of them so they can hire the right people in every single one of those and they have growth mindsets where they're trying to learn as much as they can as the person who's the visionary behind it to make sure that they continue to hire better and optimize further to build their engine that is their business right and so to me i still was getting winds and and crazy things were and i would i would get a big win and it was it it was different than the pain of failure because it's like wow amazing how lucky did i get right why did i get lucky right and now you can begin to see like like why what what actually occurred there and how can you replicate that going for the next one how can you get better and tighter you just you just keep adding those pieces to the toolbox and and here's here's an interesting that thing that happens along the way right you you go from like early on trying to diligence so many things and and see in it and understand it and you get more and more intuitive i can talk to a founder and hit about his idea for 15 minutes and can see every hole that he has and everything about the idea even if i don't fully understand it the same way i can i can talk to you know and really good example is the recent company that we built uh the jolie skin care that's like a water filter system with uh ryan badenzin who's the the former ceo of greats like it was 15 minute conversation with him how he looked at the opportunity like how he talked about the business like every single i didn't even need anything else i didn't need anything else i i did all the data as well he understood it all i knew i i could he understood every single aspect of it he chose the idea looking at like where the opportunity was why there was an opportunity what the business model and union economics were of that opportunity who the consumer was where the where sort of the marketing initiatives kind of lived in this this free zone between like uh you know hair care and makeup and um and how big all those places were but nobody's really attacked the the thing that keeps you uh that's that's doing the most damage which is your water that you're washing your hair and face with right then you're you know using all these creams and things to try to help but it was it and i could see it all intuitively and and and just did the deal like you know went through our entire didn't need to go through our entire process because it was just like this is it we went and validated right we do our big immersion and looked into the market and saw you know um how much white space it is and even when you do these big like data insights to the market and opportunity all it is is like a reason not to do it you know in almost every single case right and the reason to do it is the reason not to do it right and so it's like you know in the game of building businesses i don't care in the venture game all of it it is it is all opinion based right and and nine times out of ten it's like the founders experience and like opinion based because you know you're kind of rolling the dice and there's literally a reason to never invest in anyone's idea ever right because it's just an idea you know but since it's was my mission as i sat here back in 2016 my personal mastery would be to curate ideas and individuals and build profitable sustainable acquirable businesses and so why was that something you wanted to do when you've never done it before well it it i had been through the process i knew i loved creating business yes but i knew i didn't like it unless it worked right and i knew i was the type of person that needed a score i needed i needed some sort of ending yeah like to be like this is what this is what victory looks like i didn't i didn't feel comfortable in this like maybe like you know it could turn into anything type of vibe and and so that's like what got me focused on like and then when i read the book you know start at the end like and the idea of like decide what you want out of a company before you ever do it like that that really defined like okay we're gonna build this for 150 million build this to 20 you know 50 million in revenue and sell it for three times uh revenue and at it's gonna need uh 500 000 to start a million to launch 2 million for growth 5 million for a b round and then it can be sold for 150 million at that point uh we would have been diluted down to 35 okay great we're going to make you know 50 million off of this transaction let's go right and that's how i do every single one of these businesses with every single founder and and so for me it's like it's the map for everybody and then i don't want to build with somebody that doesn't think that way right i don't want somebody if they are like oh this is my passion you know i want to keep this forever yeah and and sometimes i would consider it if it was like hey we're going to grow this to a 10 million business that uh is worth that that kicks off you know 5 million in profit that we split right we i will do those right where it's just like a dividend split and what are the what are the six exits which companies uh made by science chemistry holding super jacket street league where to and momentous uh just uh merge with matt amped and i think you might you want to check your email to see if this other let me see it oh man it's extraordinary that's the magic but actually getting through man you come through right now we'll see you come through right now because you've been working on the deal for the last couple weeks where are you where are you um it's going to be in before the end of the episode before we launch it yes no no it's going to today before we leave okay let's do it one last check before we leave yes okay so those are six exits which one surprised you the most and what was the biggest one well super jacket for sure is the biggest one the production company yeah you know and and the and and why it's why it's also so extraordinarily significant is they acquired street league as part of it um you know i own 70 of it right and who acquired it was the same group um in 2013 that offered me a 360 deal to own half of everything i did for the rest of my life and this group wow like basically i was raising money for for street league and this group uh was like we don't want to just invest in street league we want to invest in everything you do and when they they offered me this 360 deal to own half of everything uh that i would do for life how much would they give you up front uh at the time it was going to be 50 million they were going to value me 100 million i was going to get um i was going to keep 30 and it would unlock over time no then they were going to put 20 in the company and then we were going to grow this deck enterprises to a billion-dollar business interesting at the end of the diligence um we want to talk about pain it it was essentially this rude awakening and not only am i not a business person i don't understand money i don't understand i'm not creating any value they could not invest in me because it was that was i was not investable they were willing to loan me seven and a half million dollars put me on a salary and then help me figure it out so that they could have the right to then uh you know put in a few more million to own half of everything i did for life wow and it was like you know the the main guy there was like look take the money and then you're our our problem we can make we'll figure this out right and i'm like like like i'm gonna give up half of everything everything for life and i don't even know who i am right what am i even doing well you know and and that that that sent me on the journey of really like getting clarity getting clarity changing light the entire everything that that moment forward and even when they they came in as like a bidder to buy super jacket and i was like let's get this deal done i need it for the story of course no i need the full circle and they they thought no kidding in the beginning they were like like they were like freaked out like why is he being like talking about the story of this and the full circle and the like and like this poetic justice right like and they kept asking like are you gonna take this money and just like stop working i'm like what this is like one one company this isn't even like my vision there's like one company i built because it was the easiest one to sell because i already had a television company like no i want this for the story and then this is like the beginning of the rest of my life you know and so it made it that much more special because think about it in that era before i got rid of every company and everything that i had built up to that point the only thing that i kept was street league and i had not launched super jacket yet as a regular production company so 2013. well no that's when i've spent those two years building it right so by the time 2016 happened and i was ready to launch the machine the only companies i kept was street league and then super jacket was just a label super jacket was the first company i put through the development process a bill to sell and we launched it that year and then um three years later right six years from when the 360 deal then three years later they come in and acquire the only two things i kept uh from that period to basically give me the capital to now go the best that i own 100 of and will for life wow like that's talking about you know what i mean and it's like it's magical it's magical like you can't sit back and not be like whoa wow what like and again it just you know from 2016 for for the mega one to be that story and you know it's right there at the end of you know 2019 like it it is really when i'm like why magic became part of it for me right where it's just like man you can't you can't write that you know what i mean like that is is so extraordinary so amazing but also like like not something you could ever have planned thought of or even considered as being part of the narrative yes of the entire journey how do we cultivate more magic in our lives you know i again i i'm i think you position yourself for magic to happen and when i talk about like automation and capacity and effortlessness and clarity all of those things are the actual energy that create the magic right it's like you i built the company to sell i went i taught myself first how to do it i took took my licks said i'm gonna teach myself everything about business i'm gonna learn money i'm going to like never i'm going to be the person i thought i was rather than after i realized i really wasn't i'm going to become the business person that i've always envisioned myself to become and then when i went on that journey to become that i it was i began to learn and learn and begin as i began to learn i began to see how much i actually needed to to know which like got me even more hungry to learn more and more right so like by the time i got to the machine itself i had like like you know really developed like um so much clarity and understanding and then i now where's my advantage it's in television you have a television show so i built the first company to sell in there so i'm keep in mind now had the big vision i'm gonna do i learned it all then here's okay i'm gonna launch i'm build a hundred companies i'll make 20 to 30 million off of each and make a billion dollars in liquidity uh like okay here's the first one then like like then it's like oh no it's going away then oh my god no i got this mega order now it's gonna be even easier to sell like now it's unprecedented take it out like like like all the production companies are all over it and then who comes in the random group that gave me the 360 deal crazy from the five years earlier right and it's like and it's like clear out these are my guys and it's like it's like like it's inexplainable but it was done with clarity and purpose it was part of the bigger vision i planned it i did it it just didn't unfold the way i would have expected but it unfolded because i had the diligence made the plan learned what i needed to do and then i went out and executed and by executing and do it then what happened the magic came in right the law of attraction came in so you know i only say that to you should be in awe of it because you know it's luck right and i don't care like there's you know there's this you know there's that that great debate of like you know i don't believe in luck you know i've you know i've worked of course i've i've i've positioned myself for it but no no no no no it's luck you know what i mean it's like it is such an intangible of so many circumstances that have to line up that that allow something to happen that are so beyond your planning your control and all these things that you you must be humbled by it and be like man you are what wow like how lucky am being all of it right like it's more like how in awe i am of all the magic that i've been able to create because it's like it's it happens not like uh sometimes but all the time right and magic happens every day every week every month it's just so constant that what does what what do i believe in what do i believe i believe that i control reality and create magic yeah you know what i mean and nobody can tell me otherwise you know and so all that does is make me more disciplined yeah and more consistent you want to create more of it yeah i i because it's like i'm i'm living in this really high elevated energy that's super fun to live in and it's and i designed it in a balanced way that it it it puts no pressure on me because i i've i have such control over it that it makes it more fun and enjoyable to live through and experience and and really experience right rather than just keep working for the goal you know what i mean like we're just going to go till we get there and what do we you know we're grinding we're you know get up and go hustle like no it's like like like push to effortlessness right and even when i go back to the idea of mastery right like i'm getting better and better and better in a single direction and so it made me think a lot about like when people choose careers and like what you choose to do in life and and we all we we in in in the traditional sense call it like oh they're really experienced right and the truth is when you become experienced become an expert you become a master here's all these extraordinary intangibles you have more security because people could use your expertise you have more value you have more self-confidence you have more purpose you have more have more self-worth more self-belief there's all of these intangibles that come along with that that go so far beyond um uh just being really good at something right and and the the truth of what that is is you grow into that but you can't grow into mastery if you don't know what you want to master true you know what i mean like you just like if you try to choose all of these different things of like what what will uh be the thing that i want to be best at you know i'll keep trying all these things and then you just you get a little bit ways and like oh i don't know if that's gonna deliver on what i want and you and and keep in mind here's where here's what happens to people that do that they do not have aligned with who they are right physically mentally emotionally with what they do right their passion their interests their finances their work and how they live their free time their adventure their relationships the coordination of all of those and and this the integration of all of those are actually at the core of how you have to build your life design are what you do and how you live yeah because ultimately if your passion is skeet shooting uh but you want to drive a ferrari uh and you're never going to connect it so what you would have to do then is create financial stability at such a level in some other form that limits the amount of time and energy so that you can put your time with that skeet shooting most of the time you can be working for the weekends if that's where all your energy is from so what type of job do you choose you choose one that takes the least effort in the least amount of time that gives you the most capital to live the lifestyle that you can live that you want to live it's the connection of all of those like is actually where um you know what what i'd consider like the extraordinary life lives because when you like are emotionally fulfilled by doing something that you love that is your work and it provides you with the time and space to have the relationships and live the lifestyle you want that's it that's where happiness lives and all those things are connected together right so to me i as i began to see that you know i'm i naturally gravitated towards it but but it really connected for me when it was like like my my ambitions are so great why do i need to fly private why do i need like this you know 40 million dollar house in life why do i like want to like do all these crazy exactly these things right like why did you need these things because i i i love them and that's like how that's like and i'll tell you why i needed them because i when i look at myself and my identity and what i connect with like who i am that's where my identity i my identity lies right because what happens is a lot of people then get you know like the people that boom and bust where their identity is similar to mine where they love like kind of living on this elevated lifestyle and and kind of um having the fruits of their uh work be part of their identity when those people lose that revenue source it's it is where depression and pain and all that because it's tied to their identity so to me i knew it was part of my identity but i knew that i didn't want to ever risk it so i knew i had to grow into it so i didn't spend the money to build forever estates when i could i refine i kept designing and designing and refining and refining so many different models of alaska that's what i'm saying and i i've i've continued this week i got another vr model of what is one of the final versions and i'm like extraordinary i moved like like two stair sets down and pushed out part of the land and i did these like pulled out this overhang like this like nuanced stuff i'm like extraordinary right like that's how much um work effort and process and passion i put into evolving that but i didn't allow it to put pressure on myself right like i wanted to grow into i i established the money and lifestyle that i needed and then it didn't matter if i made you know you know 30 or 40 million dollars or i made five million dollars i still spent the same two million dollars right and then again when i sat here in 2016 what happens if one thing goes away what if the ridiculousness contract went away four years ago or what happens if you don't sell a company then what do you do in that position i'm i'm at no risk right so understand this what i did from a savings perspective is i have all my high-risk venture over here i since we met in 2016 i have invested in 25 buildings right and so that 25 buildings has now ballooned not only in value but it produces the cash that covers my lifestyle so those buildings that investment covers lifestyle covers lifestyle so i for i and i referred to it as a freedom fund back in 2016 when we sat but i had nothing in there i hadn't done it yet right and so now that was this last five years you started building that's it yeah wow and so not only do i now have that i'm free for life i'm free for life my lifestyle will never go away but because that wasn't enough for me i also then always keep 10 years of cash of what that is at all times where in the bank in the bank wow and so people will tell you oh well that's silly you're losing money well guess what a pandemic hit in 2020 and it was like dang that's crazy i got money yeah it's like anyway even if the real estate stuff stops or collapses for 10 years i got i got 10 wow years it's just more peaceful five years my peace of mind and that's it and so so i go i digress i digress all the way back that's the system i created in 2016 i live it today shocking shocking but what is the output to me it's another thing of stress that keeps me el my foundation is so tight now i don't ever have to contemplate whether or not my lifestyle or identity will be compromised because you know within five years you'll be able to figure something out if you lose at all you've got five years of running right and it's like it's it's that's just the system i have i have i have so much money beyond that other backups here and there yeah but what i don't do is spend beyond that i am not i didn't go buy it yet right like i'm will one day right i didn't go in and build the house i'm i'm still waiting until the house would never be a burden yeah i mean and and because to me it's like it is this absolute peace and peace of mind and and the pandemic is the perfect example what happened in the pandemic is like and i and i and i say this from i what you experience in the present is based off of what you created in the past and i knew that i wanted to to build that system because i needed that security for peace of mind not for anything other than it eliminates it but it was tested in the pandemic and then when it happened like what did the what did it allow me to do it allowed me to to now take all this free time and go deeper on my strategy and planning and organization and everything that i was going to do to launch this year right so you don't even skip a beat what happens is i immediately got back all of this time that i could now turn to optimizing my systems like getting further in to do it like okay beginning to plan out the fully integrated multi-platform universe start working on the brand like i want to evolve the brand like and turn it into systematically fusing art science and magic like all these i basically everything that i'm living now all this press all this ideology the podcast the machine all these companies all of this stuff that's happening in 2021 is because of the time that i had to go and build and because i had all this additional free time during lockdown in those first six months you weren't stressing you had already automated you already optimized things you weren't stressing about details you had a free time energy piece clarity to go that's it that's it and what did i do i just accelerated further into becoming the ideal version of myself and the the person that i envisioned that i could be five years ago right ten years ago but i would say even five years ago because five years ago like i i it was it was this extraordinary feeling because i made a deep transition because i had finally you know you got to keep in mind when i launched the machine i had a stat a team of about 25 that i've all let go i remember when i moved to beverly i went from driving to down living in hollywood and driving downtown through east l.a into my warehouse next to a dump and and sitting in my warehouse to now and driving back to hollywood to now living in a gated community in beverly hills driving through the most beautiful city in the world to a penthouse in the sky looking your 360 view of the world all over this energy and extent so then it was that i had found the love of my life the extraordinary and tangible like when did you meet her or when did you guys get married 2015. so right before you came on yeah you just met yeah so yeah she was pregnant with coda my my first child right so i still wasn't even a father still didn't even fully understand that but it was now you transitioned to now you had the entire plan you reduced your entire cost structure because you got rid of all those bodies you were now just you and an assistant in your penthouse living in beverly hills like and now you're going to do company after company here's the vision of how you're going to realize the machine and all that and so it was at the launch phase so it was like it was like the energy was exciting oh you knew that you were going to like invest in buildings and and and and chase chase cash investments and build all these businesses and then you went and did it and then had the cold reality of like whoa this is like whoa this is way more complex than i the envision how come i'm not all these didn't work but you began to see some of them really working and you're learning from and you go so it wasn't um [Music] it wasn't all like dread because you were so planned but it was still like this like you know you had to fight through it as you're evolving learning and growing but it was just like when i hear my voice in that og podcast it is light as a feather and excited about like the possibilities you know what i mean where if we would have did it like in year three it would be like you know you know i'd be like imagine imagine imagine we scheduled a time uh to do the the podcast like when i was going through ridiculousness not coming back which then would have been like like would have crushed my dreams of building to sell the production company and like you know the entire sort of aspect of everything that was kind of happening like versus and i knew it right the same way that that when i i did um you really just did your podcast and never did anything else didn't do any more press stop doing everything and um it was because i realized like man you were talking about all the things you're gonna do go do it yeah and it was like it was like go do it and then like even as it's like when i finally broke through into 19 and was like man this is really going down then when when all the acquisitions started going down right like it was it was like okay now it's time to begin to tell the story but then the panty hits right and then i'm like like man you get another year to to like like keep building the story right like keep keep evolving it uh and and really think it through on how you want to launch it and give yourself another year of developing and building and having everything um before you go and do it right so now when i have gone out and doing press and talking about the philosophy and and everything that i'm doing it's what i've done rather than what i'm going to do and it's what i said i was going to do realized in a short period of time right five years and that's what i'm saying and that's the most people can't launch and and sell one company in five years that's six right and look and and to that point too inside that podcast i told you at the end i said you're like i don't want to write a book i don't want to i'm not a teacher you're a teacher you love like sharing and teaching people and and like i'm like i'd rather just like like i don't like want to share like i'd rather just be an example of what you can do that's how i felt because i hadn't done it you know what i mean now after doing it i'm like man i know i got to teach stuff this is like i really i really figured out some stuff along the way here that i know that i can like create and share in a way that people could replicate and experience what i'm experiencing right and it's a completely different philosophy and like now like i truly look at it as like no like this is your your your gift for storytelling and entertaining needs to be in sharing your philosophy because you know you're going to be able to help so many people right short window of transition right and another big thing that that that happened in 2020 after all those exits was you now have a you know two children and you're beginning to shape your children and think about your children and and i'm um you know the universe presented to me tiger 21 right and tiger 21 is you know it's basically just a high net worth peer group and and it's it's really amazing all confidential just other high net worth individuals you meet once a month and you just like share um you know philosophies investment philosophies all these all these different things and and they do this thing each month one of the members of the group has to do portfolio defense where you have to show all your assets to the group to the group and then discuss your assets when they come at you and say what about this what about that this is wrong here and yeah yeah and to me i was like this is what i need to be a part of because i knew only the realest of the real are going to be in that room wow because you aren't going to be in that room and be like here's everything i do unless you are real deal right and to me i'm like that is the peer group that i need to be in and so um super eclectic amazing interesting group it is is insane and really interesting thing about like everyone in there they all have sort of like the the same sort of expenses right like there's just sort of the standard like like sort of what i consider normal guy wealth management and then everybody like manages their own money and has their own system on how they do it there's nobody in there with like like people that manage their money it's super interesting right and because like i'm like oh i can't i just i've had advisors in the past i would never i was expecting to get there and be like what are you who are all your guys advisors yeah i mean it's like nobody does right they all they all manage their own money they have people like help but they've created their own personal system that they have oversight on right and but in portfolio defense they ask you have to uh like also give certain aspects of your philosophy and principles and one of them is what is your hundred year plan and it was this like like crazy awakening where i had finally crossed this threshold of where i was no longer like looking at self-preservation and i had shifted into generational preservation like what can i do to make an impact on what it means to be a deer deck for not a hundred years for 500 years in in like what are what are the concepts and the things and what does it mean to be a direct in our core philosophy and and now building this book and designing this book is for like like what it means to to be a deer deck and and ultimately how to live an amazing life and how do i create a system to manage this capital that gives everybody that for generations to have an opportunity to become entrepreneurs to live their dreams and fulfill through creating a family bank system that can go on forever uh way beyond now of course my version is super next level i'm also going to like before i die hide like um like you know picassos and rare watches and ferraris all over the world and once a year i'm going to have a family meeting where they reveal the treasure map wow i'm going to record like 500 inspirational messages not a hologram so that like every year here comes the inspirational from from our patriarch right like you know i'm going to make like my legacy so crazy and then it even it even changes what forever states is to me when i'm designing forever estates i'm thinking about how the how it will be remodeled in a hundred years and how the family need where will the family meetings occur inside here when it's no when i met when i'm at g6 and there's 200 family members wow it's not just five of us right wow and and think about that you're now you're you're it's because you've gotten to the horizon and now you see so much further than you could have ever imagined because if you did not reach the success level you would never have ever you wouldn't be thinking about generational wealth unless you created generational wealth right and and that's the like another side of this sort of intangible magic side of the unfolding right because i think that i as you grow old grow older and get more clear you can see out 5 10 15 years and i think as you get older you can see further right but it but you but knowing things are going to change and evolve in such a way you're you're you're always changing every every three to five years and seeing further and the distance is a little bit different yes but the anchor that's never changing is i'm the you know the way i own my company the way i manage my assets the way i'm managing the pro all these things are built knowing that you want this to be part of your family legacy forever right and it changes even like when i looked at the machine i was like oh i'm gonna the ultimate is i'm going to build the machine build the portfolio then take on huge capital uh to cash out for half of it then sell the whole thing and now it's like no no no i'm i'm going to keep it forever right like i'm never i will i you know all the executives i give them uh you know profit shares and everything that we do but it's still a dear deck family business forever and it has no bearing on whether or not um you know my my children ever wanted to be a part of it you know or any any company i won't build it like that i will never it's you know they i you know really for me if they can just fundamentally have solid biomechanics and and great relationships and just simply like lock in on this philosophy that your life's this system and you get to control and design that system find harmony in that system and whatever gives you harmony just get really good at deciding what you want to do whatever it is and breaking it down and know that it's it's tough in the beginning but you'll grow into it and if you don't like it midway through it's okay to quit and try something else but you really want to get to a place where you find the things that you love to do and you can grow and no different in a relationship you know what i mean like you want to find somebody that you connect with and then grow with right and it's like you know the intangible is i already you know had this extraordinary like by fate and destiny magic again love but then what we've grown into over five years is is extraordinary because we grew into each other and then with each other at such scale and i defend it and protect it because i know how rare it is and how impossible it is and and so i defend and protect it and it and evolve it as like my number one priority in life and it's why i never compromise like our balance as a couple and as a family i don't want her to ever feel like i work too much right i don't want my kids to ever feel like that and again even today like i am like i you know had to jump on a zoom and my son was going to the park and he's like why don't you come to the park and i said look man i'm about to jump on a zoom meeting you know what that's like he's like it's like playing i'm like no it's like i'm about to go to the park i'm like i just can't wait he's like all right dad okay i'll see you afterwards have a good meeting i just i want them to be so connected to the idea that like like there is not some separation between work and fun like when life is at its best you just every aspect of your life is fun and enjoyable and gives you energy and and to me as a i just want to mentor that in self belief in in them and just the tools that teach you to grow and evolve and then you know that this is the process of life this is how it works and when you try something new this is this is this is the the risk associated with it uh but it'll never be the the end-all be-all and and to me then how do i turn that into teachable to their kids and then their kids kids right to where what it means to be a deer deck is at its core like balanced happy and harmonious right to where like and that doesn't matter if you want to you know you love mcdonald's and want to work at mcdonald's you don't you have no ambition and you just want to like like you know uh play video games all day with zero ambition as long as that aligns with your entire like who you are how you feel about yourself and your passion your interest your time and energy and that's where you feel amazing and you're truly happy do it but i doubt anyone would truly find happiness sitting in that position right right i've got a few final questions for you i feel like i can go another few hours with you because i want to ask you so much about i feel like uh i am so blessed because i get to speak to you off camera about how you found the relationship of your dreams how you structure your relationship energy management fun love intimacy how you do all these things maybe this is in two and a half years you come back on for another show and we talk about how you do all that because you told me one time about there's very little like stress in your relationship it's like almost all peace maybe there's like moment of like a small misunderstanding that goes right back to peace and joy which i think that probably gives you so much energy and finding creating that and finding that i think a lot of people struggle with that so there's more things i want to talk about with you in the future i've taken a lot of notes i've got a few final questions uh i'm curious what do you think everyone misunderstands about failure and success what do you think most people misunderstand about both of them you know i i think that that you know because because failure we've done a great job of like like just bringing failure up uh to the surface of like you know there's no failure there's lessons you know there's evolution and but i but i think the like the reality of failure is it's it's not so black and white it's like you can micro fail along your way that prevents a major fail right and and like of learning and evolving from the micro failures uh is just as important as as the pain that happens from the lessons learned and the big ones right because the big ones you want to avoid at all cost because they are start overs they are they are much they are they they take a toll emotionally physically energetically right and they take a recovery period it's it's much different so to me there's so much a range inside it and i i swear when you fail with clarity it's so much easier to digest when you can when you can see where often the horizon if this if this thing happens that this is going to cause this to to not work because you were diligent on understanding the risk inside it and you stayed focused on trying to avoid it but if it's inevitable versus getting blindsided you know and look and a lot of people get blindsided and it's it's the the nature and it it's a tougher to pick up from but more often than not you could have of seen it and made a decision to either move away from it or or stop way before um it gets too painful yes and then i i think in success it's you know it's the the reality of success is the same way and in in in the fact that it's it's there's so many ranges of it you know and to me um you know your success will always lead back to the your quality of life you really just want to live a high quality of life so if success uh is financial that leads it to there it's emotional it's relationship whatever it ultimately is like success is is always found in in quality of life which ultimately is happiness fulfillment self-belief confidence like like all these things that make up who you are that make you feel the way that you feel about yourself you know and and that has so so many ranges but you want to get good at um creating success yeah you don't want to just you don't want success to just happen and then not know how it happened you want to know how and why it happened so you can create it over over and over again yeah uh i was just talking with matt uh my my good friend and ceo right before with you and we were talking about how 15 years ago i was roommates with matt we were broke right we were broke and we watched robin big yeah when it first came out 15 years ago was that when it first came out 2006 um 2007. and i always tell people you want to find in order to gain like once you find some clarity in your life you think you have a direction you want to go you want to find a mentor or mentor with models that you can mimic and you've always had and from afar before i knew you always had a great lifestyle you had a great vision you were building things that has been you know amazing for me to see and mimic and model in certain areas i don't do exactly what you do but i've been able to see your lifestyle design how you built your relationship how you structure your life you organize it all you optimize with health everything nutrition so it's been really fun to to to learn from you and i hope everyone watching and listening can learn from you as a great mentor with an amazing model which for some might seem extreme i mean you track every data point of your day right over every month over every year you analyze it you obsess over it but that's part of the reason why you've been able to create so much momentum around your success so it's not by accident you've created this much success there's a specific design specific model which takes extreme discipline and consistency like you talked about and i'm just so grateful that you know i get to check in with you every now and learn about how you're doing these things hope i can come over soon and just i want to get in the pod check out the pod the meditation pod and and again you know i'm as grateful as i was to to be able to meet you for the first time and connect with you to share it yeah it's like the same joy to share the evolution i know because i i give you i give you updates and i give you the bite size you know and you're just like what like like and it's always like it's it's always like this guy like the next in in but it's the format of being able to not have like the true more in-depth conversation yes that gives me value gives me this another historical marker and here we go we get to now see like okay what does the next five years that's what i was gonna ask you right now so you had a vision five years ago um you know this is something i do i've had grant cardone on my show many times and every time he comes on he always tells me you know i get frustrated because you challenged me to step up bigger than i ever thought before and i i always say you're playing small grant you know you're playing small i think he's got a couple billion under his ass right now you're playing i've never seen that when you really jammed him he's like but it goes out and creates it yeah so i'm curious what is the vision in five years hopefully you come back out before then but if you come back in five years from now would that be august 26 2026 is that right august 26 2026. let's plan a date to make it happen yeah what will you have created for yourself um well first of all i will probably float in here levitate [Laughter] to you you know but i i i truly believe what's gonna happen in five years that i will be on the truly realized like ideal version of myself holistically okay because i think i still forever states done that'll be done man yeah it'll be done five years will be done be done like so now i've lived out that vision it's like the the portfolio of brands will now be at such a scale um that that i will evolve into holding certain ones that are built to be like no we're going to carry this one to a billion dollars and go public right there's going to be how many brands in five years you think you'll have a piece in oh and five um i would say i would say you'll either be happy we've sold already combined combined at least another 25 right so so how many do you have right now 14 right now no no i've done 14 since we were here sold it so so the remaining ones we have 10 remaining right now so i will for sure have 35 at a minute but it's the quality and the scale of those um i will have it at at that point um you know raised at least you know 20 to 30 million and through the foundation that i was able to deploy um you know i think uh for philanthropy yeah for the fount for the do or dyer foundation um wow i think um you know we're talking not only flawless biomechanics but by that time i will have been able to uh what i'll probably be working on at that point is the system that i created on the baseline of human function on how what i learned through my seven years of learning all aspects of my body and fully integrating it and healing it into one harmoniously operating system both inside and out um i will now have been able to turn into a system right i would have had an extraordinary uh best-selling book that would have already been out that was a feature film um and was the backbone to my now great joy of doing uh keynote speakings because i will want to like share that energy and passion uh with people of course on a limited basis because i was want to be spending that 30 30 30 10 yeah with my my my my family and i'm i'm beyond that right like i know that i want to eventually grow into only working fifteen percent of my time right so now that i've mastered time energy and capacity i can also plan into like working much less as i get up into my 50s and my kids get older because even in my planning documents i have like the next 15 years planned out and all my kids age and my wife age and all these milestones that are coming along the way and i and i know that there is a point where i want to be able to be spend more time and be more influential in my children's life before i go back to to um working more right so in in that sort of like 12 to like 18 phase you know so i want to be able to live that fully but i also know who i am and what i'll transition to next right i know that like i'll transition this same ambition into one-off projects right that i'm going to want to do these big one-off creative projects that like have these finite events or something yeah just you they're just not about money anymore they're just about like how can you create something super crazy right and and to me i know that that's um going to be where i transition into right and because at some point i will now have because i'll never go beyond doing you know five six companies a year because if me and and the founder don't connect and don't like and i don't help shape it with them and create it and we we birth something that's i'll never do it i don't i'm not building the company so that it can go on without me and build companies like at the end of the day it will always be me as the co-founder of these businesses rather than just being this place that makes companies right because then it would like no longer be connected yeah what's the thing you'll be the most proud of that you do of all these things or something maybe you didn't talk about yeah look i'm i'm i really believe like the same way i am just in awe of what the last five years have brought but the the next time we meet it will truly be to any and every person this is what's possible in a 10-year span you know every person alive could achieve this much and here's when it happened why it happened and how you can do it too is what i look forward to sharing robdeck.com instagram twitter facebook rob deer deck where can they go to be a part of a build with rob podcast if you want to learn more about your philosophy the machine mindset um where else can we go connect with you support you during this year and the next five years hey you want to be a part of the machine method become the machinist you know what i mean you got an idea you want to pitch us you want to be on build with rob go to dirticmachine.com you know but really um you know love and support all the businesses and and entrepreneurs we build with you know they're they're all amazing founders and amazing companies and just continue to build uh great ideas with great people absolutely i'm involved in two of them outstanding foods and uh mine right so make sure you guys check that out we'll link it up there i gotta get involved in more now in the future with you so now that i've seen you just hit one after another i'm like i gotta get involved more um this question i don't know if i asked you this question the last time i don't know if i started asking this but it's called the three truths so i'd like you to imagine that you live as long as you want to live but it's your last day on earth and you've accomplished all the goals and dreams that you want to accomplish from tiger 21 and developing the hunting your plan and all that stuff you've done it all you've amazed yourself how much magic you create every single day but for whatever reason you got to take all of your written content audio video message that anyone has access to it's got to go somewhere else whether with you or to another place but we don't have access to this anymore but you get to leave behind three lessons you would share with the world three things you know to be true from everything you learned what would you say are those three truths for you you know i think um and i'm going to try to make it concise this time i rambled on in the first first one we did but you know number one is is chase energy oh right like you have to to hunt the things that feed you not pull from you so good and you if you focus on building a life of around relationships job everything that you do about doing the things that give you energy happiness is found there right like and and chasing energy above everything else that's so good will lead you to fulfillment right and the second one like um like design life you know don't live life and let life happen to you don't try to work really hard and then try to have free time and be focused decide what type of life that you want and design it then learn to grow towards it and get better and better at creating the plan that you will grow belief in can happen and then you will become the ideal version of yourself but you cannot do that without designing life okay you know and um you know i i'm you know we spoke about it pretty extensively but find joy in the process right like it is not about um you know it's not necessarily about the process fall in love with the process it's life you're living you're doing it you're growing evolving expanding towards your ideal life the what you want to accomplish who you want to be but learn to get better and better at it so it takes less energy in that you have total joy so that it is nothing more than this joyous journey to to where you want to be and beyond yeah because you'll never stop growing and never expand when you fall in love and find joy in the process you will then just do the process forever and go beyond what you could even imagine was caught was even possible chase energy design your life and find joy in the process i'm really grateful for you man i'm so i'm so grateful for friends i'm so grateful i've been able to watch and have access to your information over the last five years but watch you for 10 years before then and be in your life in the last five years and hopefully contribute to your life in certain ways as well by bringing you different different things as well but i'm yeah breeding billy g hopefully that was a good one but i'm grateful for uh and i acknowledge you for you not only talking about what you're gonna create which so many people say what they're going to do probably 99 of people don't do it and you've done it yeah and that's what i really acknowledge it for it's like you created you designed the vision for your life and you did so much in five years yeah every time i talk to you you're always doing and being the better version of yourself you want to be you're living it since the moment i met you you've always been about positive energy yeah and finding joy in the process everything even when it's like oh this happened and this tv show didn't work out and this we spent all this energy on this thing and it didn't work out the way we wanted to you always find like the joy in the process and i've watched you obsess over designing your life obsess over these metrics and the dashboards you show me on your computer of like this is how i analyze it and every morning and every night and i track it i measure it and this is the whole thing at the end of the year the report and now i know what to do next year for to be even better you fall in love with the process you design your life and i can't wait for you to start creating this in book format and speech format for others to start learning how to replicate it because i think that's where your legacy will really live is how you teach others how to do this because i want to keep learning how to do this myself so i acknowledge you for all this my man i acknowledge you for your uh your the joy you bring to your friends your family your business partners because every time i'm in a meeting with you and there's other people around you bring energy you don't chase it you create it yeah and that is a gift so i acknowledge you for all this stuff i can't wait for five years uh and and all the times we hang out in the future before then um anything else we can do to support you or to talk about before the final question no no because you know really we we just being on here again and giving allowing me to be on this glorious platform that you have grown and evolved you know what i mean yeah uh i'm just thankful that we're friends and ultimately that we get to share this conversation to share with others you know yeah we're helping a lot of people you're helping a lot of people man i appreciate it okay final question what's your definition of greatness oh man it's it's you know to me um like i really believe that that very similar to before because i i i see it in other great individuals and i'm trying to chase it but it but it really is when your personal mastery becomes so highly optimized that you you grow into a level that almost no other people have ever done which then inspires the masses to try to emulate you and be the best version of themselves you know but at the end of the day it's still like who you are what you dedicate yourself to your personal mastery reaches such a level that others can't help but be inspired by it true greatness i mean i'm just thanks bro appreciate it but the biggest message i want to get across when it comes to the law of attraction is that it requires effort it requires some type of action that's why in the word attraction you see action in the word you don't just get to write down something on a piece of paper or have a vision board or you know map something out or cut out photos and

Channel: Lewis Howes

Views: 265,078

Keywords: Lewis Howes, Lewis Howes interview, school of greatness, self help, self improvement, self development, personal development, success habits, success, wealth, motivation, inspiration, inspirational video, motivational video, success principles, millionaire success habits, how to become successful, success motivation

Id: qaLy7DZU6QU

Length: 132min 25sec (7945 seconds)

Published: Mon Sep 13 2021