Meet The YouTube Genius Building A £15,000,000 Empire | Calfreezy

I made so much money that was pretty sick that's Cal frezy YouTube Mastermind and co-founder of the fellas Studios the fastest growing podcast Network in the UK in this episode Callum reveals the content strategy that took his channel from 1,000 to 4 million subscribers in a slightly weird way YouTube is starting to reward authenticity versus Mr Beast defying videos what it's really like working with the siden talks about your relationship with the siden oh man it's it's the best for someone like KSI who's in the position that he was in it might sound a bit weird but you could probably speak to most the other guys and they'll all tell you like what he's got they don't want anything to do with that the behind the scenes secrets to making a viral video we'll think about an idea but if we can't marry it up with a really good title and a thumbnail to a company of that we have to park it off to the side is absolutely key to really scaling anything un loads more I messaged Max fos I like M I remember seeing a clip of you saying that you have a choir and he was there like I need a bit more information about what are you wanting us to do you may know Cal frezy for his funny videos and R-rated jokes but trust me he is one of the smartest creators operating out there today and you are not going to want to miss this I really hope you enjoy it if you do please subscribe and let's Dive In cool Cal frezy thanks so much for doing this man yeah thank you very much for having me on I'm excited to be here yeah I'm really excited to be to be here with you because I think a lot of people will know you from YouTube where you've got 4.8 million Subs yeah but there's a lot about you that I think people don't realize I text someone before this who knows you quite well and he said yeah like you look at his YouTube channel and you think there's a lot of funny videos here he's an Entertainer that's what people know him for but he's actually one of the smartest creators on the platform and more than that like he's a super smart entrepreneur and what you're doing with the fell Studios is pretty insane thank you um so I'd love to use this uh conversation to to dive into maybe a bit of both of those world so absolutely absolutely like where where did where did it start for you with YouTube yeah I think uh I mean it started when I was 15 so we're talking 13 14 years ago um and it all started with gaming videos I mean back oops back then um there was no such thing as Google AdSense there was no such thing as making money off of a video it was all purely hobby driven um and I was a 15-year-old loved playing Call of Duty and I actually loved watching other people play in Call of Duty and more importantly I wanted to be better at the game so that when I was playing with my friends you know I was up there I wasn't holding the team back so I would search in like tips and tricks all this type of stuff um and I came across a community online that were making YouTube videos so after about the sort of like six months to a year of watching that I was there like you know what I'm just going to give this a go now squeaky vo to me at like 15 16 I I was very fortunate that my friends at school were were actually supportive of this because if you can imagine the idea of telling somebody at school you make YouTube videos about you know 12 13 years ago you were quite literally just laughed out the room like no way da da da the school find finds your videos all this sort of stuff and so I went to school but I was very lucky like I said that I had a good group of friends because it's very easy at that point to say yeah sack this off there there's no way I'm doing it um but I persevered um I ended up getting enough money for something called a hdpvr and that was essentially the HD version of The Dazzle so I was only ever able to upload I think it was genuinely like 240p like we're talking it was a tough watch right um and so I got the HP and then I could upload in 720 so I did that for a while moved into like the FIFA stuff that was all going really well um uh met a lot of friends along the way um uh most of my friends are are through this space but we've all known each other for 10 plus years we all did the same thing I moved down to London with um a couple of the other guys that did it one of the guys I'd only ever met once before um and the other guy I'd never met before so it was a total gamble trying to tell your parents at 18 that you're going to move down to London with a someone you never met that's that's a pretty tough sell but um went down there started that whole thing and then from the gaming side of things just I've been quite fortunate in the sense that people have have have watched me regardless of what I've done and they've sort of grown up with me so as uh when I was younger gaming then moved into like football videos a lot of Challenge videos and that's where we really saw a massive Spike and growth and then you know I'm skipping a lot here but we lockdown came along yeah and lockdown was when I started my podcast and we mentioned it before I feel like everybody Dr lockdown was they like you know what people just need to hear what I have to say every every man in their dog uh decided to start a podcast and I was one of them uh so I started it with my good friend um chip and we just started it and when I say like the size of the room we built so one of the conditions that chip had given me was that I'm only going to do this podcast if I can build a set we were in the very fortunate position where we had some disposable income to invest in in a set like this um and I think we had about £6,000 for our first set um but that was mandatory for me in order for me to do a podcast with chip this had to be done and so we said right we're going to do this we're going to rent a space in central London and I know the people listening or the people watching can't really see it but it was about the size the room was about the size of this carpet like this this cream one here was Tiny so we built it the dimensions to be wall to wall now the producer of the podcast couldn't actually even be inside the room yeah what because the cameras were backed up against it um and so that started uh and then about 3 four months in it did way better than we could have imagined and from there um we decided to get a slightly bigger room and it sort of just evolved that way to what it is now in in the in in the come up at what point do you realize this is like could be a career it was before I moved to London and it was like the first time that I'd received a um a paycheck through that was in the thousands like I'd received like a lot of 200 300 and I was say I was still like I'm going to UNI I'm going to this is a great like side hustle I'm making a bit of cash here but then not long before that I got a check through and it was for I think it was for like around about £22,000 sure and the first thing I did was I just went on Google and I searched how much does it cost to live in London or like how much do I need to earn to live in something like that and I was just underneath I think it said something like £26,000 or something like that um and I was just under that I was like 24,000 and I was like I'll make it work and so right then and there I booked my flights to London and then I was there like oh I need to find a place to stay now bear in mind I've never rented trying to go and rent a place that you have no history of renting I I had like one of them like children's debit cards so even just trying to like show printing off statements I've never had to do any of that at all the most I ever had in that account was like 10000 and so then trying to convince in London be like no I'm making money now like you can trust me on this um yeah that was pretty tough conv and what what's drawing you to London at that point it's just that you're there these people you're chatting to online and they're living there and you just feel like that's where the scene is and where you want to where you need to be that's exactly it yeah a lot of my friends were all down there anytime there was ever any events um and back then it was like Call of Duty events and things like that I was like that's where it is I I need to just live down there all my friends are there and we start to pick on like the videos that we do where there's more of us together the better it performs like we need to be in a closer vicinity and I needed to be we I lived in Scotland at the time so it wasn't like oh let me just take the train down like not really worth it so I needed to move down there and that that was really my goal yeah I think that's a really when I look at your videos collaboration is just like fundamental to so much of it can you talk a little bit about that like why is it important yeah uh I think it's it's very different in uh like country dependent in the sense that so in the US collaboration's very different to the way collaboration's seen over in the UK in the UK you never charge it like if a friend comes on your CH there's no money exchanged it is purely a you scratch my back I'll scratch your type of scenario um and it's amazing the way it works in the UK there's a much tighter niit Community collaboration is absolutely key um to really scaling anything I mean you can take it as far as you can just by yourself but eventually you need other people's viewers at some point um and that could be like you know having a guest on a podcast that's a collaboration right so yeah it it it's been absolutely key and we we noticed it because people wanted to see all of us interacting they've been watching us individually and that's what happens a lot of time they watch individual people and so then when they find out that those two people are meeting up they go I have to watch that video so yeah I mean I can't I can't express how important collaboration is um but it is at the same time very important to have your own thing going on as well you can't just purely rely on on that side of things and ultimately you won't have any form of of Longevity if you don't have your own sort of individuality in the space um but collaborating is it's more fun too at least for me anyways yeah yeah yeah what's the first couple like examples when you start to realize that honestly right from the beginning like we used to play Call of Duty together and so I so the way it used to work like this is the very first type of collaboration was there would be a bit of gaml um and I would in invite somebody to be on a Skype call with me and we would both commentate sure my Call of Duty gameplay and so that was my very first bit of collaborating and people were there like oh this is awesome it's not just him talking he's now making jokes and having fun with someone else so that was the first bit and then it just sort of evolves from there yeah and to make them successful is it enough just to have those people in it or are they then actively promoting it on their channels it's I mean I never never ever have an expectation for the person to promote it on their channels uh ever and I think once you start having that you you you're almost collaborating as well slightly for the wrong reasons to once it gets to that it's say like the only reason why I've got you on is to access your audience and not to make the best content possible and ultimately that's what matters if the and and I think now more than ever good content performs well and people people will always try and make excuses for that and and it's I believe it's one of like the hard-hitting truths if I have a video that doesn't perform well I know that it's my fault and it it's it's heartbreaking at times because I I'll feel like I'll put out a great video and in my head but I'll come back in two months and I'll go like I need to figure out why did this video do a half a quarter of the views that I thought it was going to do and then you watch it back two months later and you go just wasn't that great it just wasn't that good yeah um one of the people behind the camera there mentioned about the hamster video that I did and that that for me is almost like the best example of why that video did so well I can go back to it today and watch it and I'm they're like this is this is sick I'm so glad I did this is amazing I love it and then I can go back and look at one that didn't perform well and I I can just look at it I go yeah it it makes sense enough and and the way I mean YouTube that is sort of maybe the platform that most familiar with so when I'm speaking about things maybe have a have a hint of bias toward towards YouTube but um now more than ever YouTube rewards good content because it understands that that is what is trying to feed their users it's just the best content possible and it's trying to marry up the best content possible with what the user wants to watch and so when you can give the user what they want to watch and the quality is super high you have a you have a recipe for a really good video yeah so let's talk about the the process how do you come up with video ideas and Concepts and then execute them it's changed a lot because now there is much more of a science to it from back in the day it was just about doing whatever the hell you wanted and now it has to be a lot more calculated and you have to really think about it so the usual process will be right we need an idea we'll think about an idea and it can be an amazing idea but if we can't marry it up with a really good title and a thumbnail to a company of that we have to park it off to the side and it's heartbreaking but a lot of the times you can you might Park something off and then in two much time you go you might see someone else and you go I can just sort of mix that title up a little bit and that works for my really good idea and that is a good title so it's it's a bit of a shame because I always like to think oh with a really good idea that should be enough to make a great YouTube video by unfortunately it's just not the case you need the full package you need the title you need the thumbnail now even to this day I break that rule more often than I I would probably like and I'll come up with a great idea I'll film it and I think one of the best examples of that was probably I did a video where I was a professional footballer for 24 hours and the video didn't perform amazingly it did okay but it it didn't do as good as it should have done for what it was and so looking at that I think it it doesn't have a great thumbnail and it it has an okay title and I think that just reflects in the views I watched the video and I think yep it is a good video it's nothing spectacular but looking at all three of those components which is the final video the thumbnail and the title it makes sense as to why it got those views um and so throughout that process it's idea title thumbnail video content and then in the editing process it's all about optimizing things trying to figure it out but in a slightly weird way YouTube is not going backwards but it's really starting to reward authenticity versus Mr Beast defying videos and that might people might not understand what that is but it's just we it's like retention hacking is what we call it is where there's a cut every three seconds or just something ridiculous like that in order to keep people hyper engaged to to reward them with something new constantly um but we're starting to see a real influx now of kind of the opposite of that you know there's a there's a really interesting case of this somebody in the US called Sam suak I don't know have you seen his stuff he's a he's a fitness guy and he's very young guy and he is huge right this bloke is jck and he is you know he's on stuff right but he makes sort of like 45 50 minute long Vlogs and it's super sincere super honest he's not selling you anything he's just he's just him right and people love it you know every single day he's uploading he's doing between sort of 500k to 800k views it might even be a million by the time this comes out I don't know but people have really created an emotional attachment to his content and I think that is very much where we're starting to see things go I mean Mr Beast has spoken about how he started to slow down his content as as well because I think he just went too far in One Direction and that's totally fine um I I I had gone through a period actually if you go into my um maybe 2022 catalog of videos and you watch all those videos they are done in the Mr Beast format and they are my best performing video that year was extremely successful for me um because I understood how to make a good video in in the sense of how to how to make people want to watch more of it and for longer I got to the end of 2022 and I looked at it and I just thought I don't really I don't want to make those videos and it's really hard because I know those are the videos that do well but at some point I I had to look at those and go I just don't really want to make that type of content and so at the beginning of this year I really wanted to marry up two passions of mine which were travel and food and I decided to do a Tri to Tokyo and we went over there we filmed I think three different videos and it was a little bit unfortunate because at the same time I went to Tokyo about three other creators had gone there like Ryan Tran had just gone there and so I knew and I was there like I have time this so badly and no matter what when you go over there you're going to have crossover and content and and even to the point where it's like the same video so we went over there we filmed three videos and they did okay um it w it was because my channel hadn't really being used to that they didn't start off very well but because YouTube is constantly trying to find the Right audience for your video it's constantly pushing it to new people and the moment it finds the right group of people for it sure it starts pushing it out and so it took a while for that moment to come but now those videos we call them chuggers right and they have just chugged and chugged and chugged and they've actually performed pretty well but at the when it they first started uh went up I was there like damn these have done terrible yeah but because it wasn't quite my usual audience it it it didn't do so well to begin with how do you how do you think about your content so you said um you know earlier about collaborating and not just uh creating content that I don't know is like copying other people or just you're you're relying on just having other people on uh to bring in the views and I've heard Jay from from Zack and Jay show talk about Frameworks with their content where they would think around you know things that people would love to do but don't have the blls to actually do or just trying to transfer energy with their content um do you have any kind of Frameworks or things that you think about and how do you think your content is like authentically you what is it that that people come for yeah I mean it's actually something it's funny that you bring that up because it's it's something and we had we had a meeting about six weeks ago addressing that exact thing um because if you go on my Channel right now you look at it and if I were to ask a viewer and say what video am I uploading next they would go [ __ ] it could be a travel video it could be a video of you and your friends messing around like the list is endless and so that's something that we're really trying to Niche down on and we need really need to figure out like I mentioned at the beginning of the year I was very keen on doing travel and food but because it didn't resonate very well with my audience I sort of parted that off to the side and I was say like we might have to revisit that sometime but as the year went on and seeing how those videos have done it's one of those where it's say like maybe I just need to go all in balls deep and not bottle it yeah you know I mean don't [ __ ] out if something does badly and just believe that it's going to it's going to work out um so to answer your question is I actually don't I don't have the answer and I'm looking for that yeah um and I think it can be really difficult because we all I know what will perform really well and I can go and film a bunch of those videos tomorrow but it's not actually the content that I want to make and I think one of the re biggest reasons for Burnout is that people love the numbers and and that's totally fine because everybody goes through that stage where you are refreshing your YouTube Studio or whatever analytics app that you're using people get addicted to that and that's great and you will love that for a couple of years but then it gets at the point where you might have a couple that don't do well and then you have to fall back on the on the on the love of making a video and when you realize that you don't love making those videos you actually love the numbers that you were getting from those those videos you end up in a world of trouble so you have to you have to really find a balance there between loving a video performing well and actually just enjoying the content that you're making and so for me it like I mentioned with that meeting that I had with our team I literally said to him I was they're like look we can go and film I call them white wall videos it's the ones where it's say like um a friend of mine versus is like a 100 women and they're dating and like look those are going to go and do a million plus views that's going to bang but I don't love making that video so it's the Creator's dilemma it's like what the algorithm wants what you want is there a sweet spot in the middle I don't know I actually don't know if there is sometimes yeah yeah I mean that's it that's it but the only way that I'm going to continue being able to do this for a job is just relying on enjoying doing it it's the only way that I'm going to continue doing it for you know I've been doing 13 14 years now it's like I need to just keep doing it the way that I've always done it and that's probably why I'm still around now versus having ped it off before yeah let's talk about some of the numbers as well along the journey what what are the what are the points where you just start seeing uh meaningful revenue and then like mindblowing AdSense and stuff like that do you do you remember any of those moments not really I I'll be honest with you like my AdSense and stuff like that it's never I it's a weird one because I I I'm also well aware that I'm in a bit of a bubble and the people that I speak to they prob you know there is a lot of money on on on AdSense but I don't know just the people that I surround myself with it's like they're also making a lot so I'm not too sure what what is considered mind-blowing but I mean it was very regular to have sort of 30 40,000 months um but when people it's another classic case though of people 30 40,000 but M you're you're laughing like it's like right okay but I've got a bunch of people I need to pay each one of those videos are costing me between five and 10 grand to make um all that you know so it does rack up and and that's where you have to really have more maybe more of a a business approach to it and understand that you know okay you might walk away with maybe 10,000 in profit there you want to reinvest 5,000 of that you know just loads of loads of little bits there so let's talk about that um what the the video where you throw the funeral for ksi's hamster yeah I mean the partly let's talk about the concept but also that might be a good one for the costs involved and the planning involved like you're hiring a church there's a choir there's a priest I'm not sure if he's real or not like what's how does that video come to be and also how do you produce it cuz people might think it's just you but there's a lot of people involved yeah absolutely and that's the most important thing that I can stress is that it was it's not just me there um we were sat at a cafe myself uh head of content and then uh my producer and she look she comes up with the weirdest and the wildest video ideas and I'll be honest about 90% of them get shot down within about 5 seconds but this was her video idea yeah so she she said oh what didn't like someone in the office had mentioned that like JJ's hamster had just died and she said why don't we just host a funeral for it and I and in I was like no like what are you talking about like that me and had we just like what are you talking about right and we left it for about 10 minutes and then I just sat there and I was like that would be really funny like it would be hilarious and so instantly from there I went her name Amita she's unbelievable at her job and I went to her and I was there like all right the only way this works because this hamster just said this has to be made and uploaded within two weeks if this goes any longer than two weeks it to flop so we have two weeks to make this video we need to get a church and we need to make sure the church is in central London because I want loads of YouTubers coming to this I need to have J a come into it as well and they're not going to track out for a shoot that we have to make this as convenient as possible in order so we can fill the seats as best we can and she just looked at me like I could tell she regretted coming up with this idea yeah and from there head of content he he shoots he he he went through that and I believe he brought in an an external team as well to do this just because there was a lot of people that needed to be involved with a video like this um I don't give credit to to to someone called con who stepped in um and helped out um and yeah so we went through the entire process of getting the church and we managed to get a church like Central London I forget the name of the church and they were amazing they let us do this which first of all by the way if you're trying to do like a a fake funeral in a church like that's a really sensitive thing and that was actually something we were also really aware of is that this could potentially backfire really badly on us we and I'll be honest with you I think the fact that the video was was as good as it was kind of brushed any of that under underneath and also just like have a laugh guys [ __ ] cheer up man right so we went through that whole process um and it was expensive it was definitely one of my more expensive videos but I knew if this was going to work it needed to be done really well and it needed to be done perfectly now a lot of times I'll call in favors if it's it needed to be done quickly or I'm just not in the mood to spend thousand pounds on something so for example the choir that you mentioned there I me uh I messaged Max fosch who is doing such an amazing job on YouTube right now but at the time I was like may I remember seeing a clip of you on a podcast saying that you have a choir yeah are you still part of that choir and two is there any chance that they could come and do this and he was there like I need a bit more information what are you wanting us to do and I had to explain the idea of a hamster funeral and I can only I would have loved to seen his face face when he like was listening to the voice but credit to him he was there like yep we'll be there da d da they turned up uh we paid them um but it wasn't anything you know Hefty and I think that's probably because Max managed to pull a few few strings for us because they were unbelievable um and yeah so that's how that that sort of came to be and uh again credit to to Harry M content and he turned that video around so fast um because like I said I say like this needs to be done in two weeks otherwise we're going to miss the window yeah it's Mega talk to me about your relationship with the with the siden what what's that been like what's up guys hope you are good hope you're enjoying this episode this is a very quick message to say two things one this episode and all of my content is made by my agency 7x content.com so if you would like to make amazing content or grow your podcast or just take what you're doing to the next level then check us out I would love to speak to you the second thing to say is if you've got this far in the episode I would love to know what you think of it who you would like to hear from on this podcast in 2024 and the types of questions that I can answer for you on this podcast cuz I want it to be so valuable that every episode is a must listen so let me know what would make it that for you in 2024 now let's get back into the episode oh man it's it's the best and the reason why is because there is nothing more motivating than having people like that around you to to almost keep your dreams big that sounds so cheesy and so corny but it is it is so true to the fact that I get to look across and I get to see them doing all this amazing stuff and I and I get to ask myself why am I not giving this a go or I've had this idea for ages I should just give it a go and I and to be able to do that is awesome and then not only that but I can I have great people that I go to and chat about things be like I'm thinking about doing this do you think it'll work they're like oh well we actually already tried that and it didn't do well or like if you're going to do that make sure you do this you know so it's awesome to have friends like that that can just give you a bit of a steer or give you a hand with certain things um but yeah in terms of I mean it's a weird one because I've made it sound quite like business you there but I mean we've all been friends for for 12 13 years now and that's not something where it's say like oh you know in the last couple years I really got to know these guys it's like no we were all sitting in Skype calls for 24 48 hours that was back then where as long as there's one person in the Skype call it never ended and we would always try and break record see how long we could keep it going I think we had one going for like a week and there was somebody in that call the whole way around and we used to sit there day and night playing games together you would be you would be in a Skype call you would say hey uh give me like 10 minutes I'm going to go record a pack opening I'll be back drop out come back jump on GTA whatever it was it'sing um and it's just mental to see what they've achieved but also the fact that I get to I get to see it all and and and see how much effort they put into it is pretty nuts what do you think are the biggest lessons you've you've learned from them what do you think they do really well what's what's special you cannot deny that having a group of seven guys all harmoniously working in an environment like that with the amount of money that we're talking about as well to stay together for 10 years I mean how long was One Direction together do you know what I mean in terms of like boy groups boy bands these lot have outlasted anyone yeah like and and we're not talking about like oh they just do this on the side for a bit of fun it's say like no we're talking about millions of millions of tens of millions of pounds involved here and they're all still getting along they're all they all get it they understand what it is every everything is just split even ly there's everybody leaves their ego at the door when it comes to to this business and that's the reason why it's worked and this wouldn't have worked it would have been very easy for someone like KSI who was in the position that he was in could argue maybe like Harry or someone at the time as well when he was you know at arguably bigger than JJ at that time right and it's very easy for them to go if they had gone in with maybe more of a business mindset you could say they would have gone in and said I want 30% he gets 30 % you're smaller than me you can have 15% whatever it is and then you have this weird shift and I promise you if that was the case the Sid Med would not be here now so it's the fact that they all left their egos at the door and they said the only way this works is if this is just split evenly across it and that has been such an important lesson to me um doing any Venture possible it's like you have to leave that there and you just have to if if you're going to do something with somebody down the middle yeah how do you think obviously JJ manages that because he's like the spearhead I don't know if he he he's the spearhead for his own Journey he's not the spearhead for the siden um and I I I think it would be really unfair to to give him that that title for the siden because those boys everybody puts in equal amount of work and that and that's really how it works and you're right in terms of you know if you look at everybody individually it's absolutely this guy has gone above and beyond but it's also because that's really what he wanted he wanted that that mainstream access he wanted to be there and it might sound a bit weird but you could probably speak to most of the other guys and they'll all tell you like what he's got they don't want anything to do with that and I don't blame them do you know I mean like it's you have to really want that in order to go for it and and what JJ's achieved is mindboggling and it takes like a real level of determination and he I mean he's been speaking about being where he is now for years and the the idea of being where he is and we've got some hilarious stories of things like don't worry bro in 3 years when I'm here there's going to be no problem like just stuff like that he would say stuff like that and I'm be like okay whatever bro like that and it's here now and and and it's like that and yeah it's what's an example of that is is he basically practicing the Law of Attraction there is he saying like I'm going I'm going to that rinses like manifestation Law of Attraction this guy he just like he's the king of that absolutely it's it's I I need to do more of that but I worry that by doing that it almost comes across as arrogance and I used to sometimes think i' be like [ __ ] man he's so like not not I think arrogance maybe the wrong word but he's so confident how can you be that confident you you don't know you don't know that's going to and then [ __ ] H sure as hell like that [ __ ] happen so like yeah it was it's I I I I need to learn from that for sure and I still I still don't do nearly enough of of that type of stuff yeah what do you think's next for him how far is he is he going to take it I don't even know it depends man the prime stuff looks sweet i' I'd cut out I'd s sell my shares and I'm off man I'm off he don't need to see me anymore but that's the thing with him I don't know I don't know I mean all of us we all have regular uh dinners and we we're all in group chats we're always talking and stuff but I think that's he he likes to he has this weird thing he likes to surprise us like I know that sounds weird but he'll drop like for example what was it that Prime had collaborated with Arsenal was it or Baron one it was yeah like it was nice and then we all just put in the chat like uh LOL is this real yeah and it wasn't the official night it was like a leak and we put this in like LOL is this real and and he just replied with like uh yeah I was going to wait and and show you guys what I wanted like he he loves like surprising and they're like Sur do you just tell us that you're partnering with XYZ and I don't know he's just he's a different breed man yeah I've heard you say before which I think is interesting like this this whole thread around like your relationship with them and even when we talked about the the AdSense I was like you're like it's big but it's not anything compared to these other people I'm around and I heard you say you still you feel like you've got something to prove I think you talking to Jordan um what do you mean by that and and is that really what the fellas is yeah I have something to prove and I think it's a weird one I I I think it is it's to prove to myself ultimately more than anything um and I understand that I'm very much in a bubble and people tell me oh like you know you should be really proud of of what you you've achieved so far I really struggle to look back or or see anything that I have currently and be there like wow this is this is really cool or you should be you should be proud of this and a lot of that I think is down to the fact that I've just this is all I've ever known this is all I've ever grown up with I've always been surrounded by these guys they have always been pushing the limits and I'm I'm I'm there I'm I'm on the boat you know I'm on the boat we're all going on this boat um and to me that's all I've ever known and so I haven't actually achieved anything yet that I can look at and I can go like that's [ __ ] badass you know what I mean and the fell Studio stuff that might be what it ends up being I mean I have a really great vision for that I'm super confident about the direction that we're heading with that and who knows maybe it gets to the point where it's like yeah that that's cool but it's it's nowhere near I I don't feel that any at all at the moment with it um so yeah let's talk about that then so the fellas it starts as a podcast you and Chip I think you're like begging him to do this for quite a long time yeah yeah I mean I I was on my knees I was on my knees for him to do this podcast and I'd want I I went on true jordy's podcast a a while ago and I loved it I was say like man podcast so cool and I was sitting around waiting I was say like when do you going to invite me on man like I had so much fun on that that was the only podcast that was in that space I was ever going to be invited on I was like damn man I'm waiting for the next one like that was sick um and then I was like it's got to a point now I I want to do one and I I said look CH do you want to do one with me he no not interested and they're like oh okay fine parted it for a bit couple months later like still do one man anyways this happened for like six months and like around that six month Mark I went come on bro let's just let's just try this podcast if you don't like you don't like it and he went no man I'm going to La and I'm joining FaZe [ __ ] I was like what like really and he was like yeah I've been I've been speaking to uh to faze Banks who's like the the guy at the time that ran FaZe and he was like yeah it's like pretty much going to happen I'm going to fly out there in a few weeks and I think I'm going to go and live over there I was like all right well fine like you know I can't really argue that like I'm not going to do a podcast you know any with you over there I was like yeah I mean if you're going to tell me no this is pretty cool way to tell me like uh and then the gods actually no let me not say that cuz that makes it sound like a positive thing but Co rocked up yeah right the co rocked up and all the airports and everything shut down like completely everything was locked off and he was there like yeah I can't go to La anymore the whole phase situation started to get a bit weird and deteriorated and kind of fell apart sadly um and I was there like I think it's time we give this podcast still there still on the table man he was like I remember he he he called me I think yeah he called me and he was just like all right like I'll do it and I was like no way like really and he was like yep and then like I mentioned earlier he gave me that one condition that it had to be in a set it had to have a set so it's got this yeah it's how so and then from that it you kind of start it on this set cost like five grand in this really cramped room was it a a hit from day one or it yeah yeah it was no no no it wasn't it wasn't it wasn't a hit but it did do really well like you know I can't I can't deny it did it did better than at least what we were expecting at the time for sure and we were there like wow this is this is awesome yeah it it did do what was your concept though what was the concept in your head it was like it's just it's going to be us too we're going to entertain going to shoot the [ __ ] talk about what's happening this week in the world and like just have a good time and hope people enjoy it in a really shallow way we it was an excuse for us to just get really drunk and just chat [ __ ] honestly and I think yeah like there was no real like business side to it I didn't even know if you were you were going to make that much money doing podcasting that side of thing didn't really bother me I just knew I wanted to one um and I think that kind of comes back again to just like um loving the content that you're making um we don't drink as much anymore but back then like we were we were getting like pretty [ __ ] up every single episode and and I think people like people loved that yeah people love seeing that happen um but it would be weird like the first the first hour the Pod would be like really good and it would just descend into chaos and be like I can't listen to the last half hour of this it's unbearable and I don't know how people do it like I don't know how people listen to the full thing and fair enough to them they they did yeah and then what's the evolution of it cuz you get offered a deal from Spotify yeah how does that happen it it was actually a running joke in our in our podcast where we were there like oh you know when we get our Spotify bag like think like you know I'm not even too sure I'm going to be in the UK anyway we would joke about all this sort of stuff for ages and someone from spoi had reached out to was only like maybe 2 months after doing our first episode and was they like hey just want to introduce myself um you know if you guys got any questions whatever just want to say congrats that he sent us like just in case you guys didn't know you're like number three in the charts or something like that I forget what position it was uh and we were oh that's pretty cool and we were there like oh that's also pretty cool that someone from Spotify reached out and has noticed what we're doing here maybe we are doing something right went that was it we didn't hear from him for like eight months yeah eight nine months and then they reached out and they were there like would you be interested in doing some sort of exclusive deal and we were I mean I messaged him and we were so excited we were there like there's no way like we've been joking about this for ages like this is so funny that and and maybe that again goes back to the manifestation thing that you mentioned but like I was there like this is so funny and I don't want to say that like a Spotify deal isn't doesn't isn't like amazing now but certainly back then it really had it was it was much more rare and it was like a big deal the only person that had done or not the only person the most the biggest case was The Joe Rogan one and and so anybody that was getting a deal that it was like wow you getting a spotfight deal this is crazy W that was like a was it a 100 million or something mad yeah and but well it's mad but I I would say that was unbelievable business from Spotify oh yeah like Joe R I think will be looking back at that thinking I probably should have got a bit more out of that but like at the time mate you're snapping you're snapping for that right um because just the the the space and where podcasting has come from from then but yeah um yeah we get that Spotify deal and um yeah it's been yeah the two years that we did it when's this coming out this will come out December or January what what what's the best better answer there what can you tell us if if this comes out before the no if this comes out after the 12th of December we're no longer with Spotify okay so we we we had a two-year deal with Spotify um and that ran ran its course um we had some chats about extending that they were quite Keen to do that but um with everything that we're doing at the fell Studios I really wanted to be independent yeah to bring it back um but working with Spotify was just the sickest thing ever like the people that work there the the platform itself like I love it I love the brand I love everything about Spotify um and also just super grateful for the opportunity that we had to to to work with them and they they I mean at that time when we did that deal like what a moment it was for me and me and Chip so yeah Spotify were were awesome but just because of the way the business that we're trying to create it makes a little bit more sense for us to go independent let's talk about that because you're not just one podcast you're now 123 yeah so at the time I'm doing this I think we're at 13 how does that happen uh um it happens because we had created the Fell's podcast and we'd done it um and it was actually from the Spotify deal uh we had signed it we were getting a good chunk of money coming in and from me and me and chit we both have our own YouTube stuff so we actually saw that money that we were getting in there and we said we don't actually need it like look it's great to have it looks [ __ ] awesome in the bank account but we we should probably do something with this because otherwise this podcast is just going to run its course and what are we going to have show for it in 5 years so we said right we're going to take our Spotify money here and we're going to create podcasts for other people chip is very very much a creative and also I call him like it's like a technical creative he will spot a mistake in anything and he is so like to the smallest detail he he has a thing for it which is great because I'm actually nothing like that um and if you watch our YouTube videos you'll actually see that like he he will take three months maybe to get a masterpiece out but when it comes out you're like wow whereas me I very much value efficiency and get just you know getting things done I value execution over anything so I was there like and and it works really well because he does his thing and I do my thing um we looked at our podcast and we're like we can just do this for more people like we really believe we know what makes a podcast hick and so the first one that we brought on was a show called pitchside and the reason we had pitch head was because it was just two of our friends and we were there like if it goes tit top it's not too bad like we can give this a go you know so we got a space we decided it was a football show um brought them on and yeah we sort of started with that one and then our next show from that was one called Saving Grace um which is an a wildly popular one now within her demographic um and she's done such a great job such a amazing person to work with as well uh extremely hardworking actually it's it's very easy to look at Tik Tok people and just think the [ __ ] do they do but she's she her schedule's crazy um and so yeah we just built out shows from there and somehow we're now at 13ish yeah what are the fundamentals that are made making this so I'm I'm thinking when I'm looking at it I'm like the the sets visually they're stunning um they're like personality Le the personalities are brilliant like uh GK Parry uh Etc um the distribution is is amazing as well the the social Clips the Tik toks the shorts what do you think makes a winning uh podcast or they're really like shows that you're making I guess yeah it's it it's a combination of everything that you mentioned there we very much are well we are entirely video Le so and that was one of the things that chip was was early on to the fact that his one stipulation was there needs to be a set and that all stemmed from it has to look good on camera people are now consuming podcasting very much through video and if we're not doing that I mean for me like you know I was more than happy to have two chairs in in a room and doing that and that's cool and that works and that's great and and that suits a certain audience but our demographic are on Tik Tok our demographic are are consuming things that need video um podcasting naturally has awful Discovery like apple podcasts and Spotify and that's not their fault because that's not what they're there to do and it's super difficult but your discovery on platforms like YouTube like Tik Tok like Snapchat you know is far greater so you know all of those they don't do Audio Only H YouTuber are getting into it I think with podcasting but um you know for those social platforms we needed something extremely strong on video and so that is such an important focus and we invest a lot of money I mean I'm talking every single show there'll be tens of thousands of pounds spent on each individual set and we just value it so highly um yeah and I think that's that's a really important thing for us and how do you plan the individual episodes because again people would think maybe you're just showing up and then shooting the [ __ ] but is there a bit more of a strategy to it than that absolutely I I mean every show has a producer um and they will do pre-show notes um depending on what the podcast is about what's it like are we talking trending topics is is it something else um and like you said a lot of it is personality driven so sometimes we react to things but that's all very much on the producer to come up with um those bits and you know everyone has group chat so it's encourage like the talent will be like oh remind me to tell this story on the podcast this week or remind me to talk about this thing whatever it is um but yeah very much and we um in our Studios we have like screens that hang down from the ceiling and on there will just be show notes um and at least for the fellas each one is slightly different but for the fellas it is very much Social driven we will not pre-plan Clips but we'll definitely pre-plan plan topics for that we know will perform well um on social media yeah that's awesome yeah I was watching the end of your Awards uh last night and that was hilarious yeah the reactions to the clips and stuff and like yeah the whole format was genius yeah so that's credit to our producer uh or he goes by the name pryc but um yeah like he spends a lot of time you know these guys they really we invest a lot of money into every single show um and and that actually all stems from the Crux of the the reason why we started the business um which was not every not not everybody has the capital to go and invest 50 to 100,000 in the first year of a podcast like that's pretty steep yeah um we were very fortunate that we had disposable income but we understand a lot of creators you know they might have a lot of numbers but that doesn't necessarily translate to Money in the Bank yeah like like sayin cash is is what someone I know says yeah it's so true though it's you know You' be you'd be amazed as to how many people have these audiences but they're really struggling to monetize them and I think podcasting is a great way of doing that so we take the risk on we make the investment and we're very we're very selective about who we choose to bring on to to the so what's the format there basically you find the talent and then you say like we'll front the costs and then split the revenue 50/50 or the profit 50/50 yeah it is it is wor is based off of a a revenue split um it's always in the Creator's favor mhm um a lot of the time people in the it's interesting in the industry people are there like wow like that split is very generous to the Creator um I mean if you were to run any type of business a 50% margin is pretty good going right um and so the fact that we're going beyond that and we take on all the cost so I mean if you could go to somebody and you would they like okay you're going to you're going to run this business and at the end of every single month you're going to walk home with 70 30 whatever perc it is above 50% you you'd snap their hand off all day you're like that's a sweet margin um and so we're the ones with the risk it sits in our hands but we're extremely confident in in what we create and it's on us to perform as well um and by us working in the model that we that we have it's a win-win situation um it can scare off a lot of top tier talent in the sense that they're very used to I call it quick cash they're very used to you know a big company coming to them and going here's £500,000 want you to do a podcast for a year and they go all right sweet they do it they build it up they don't own any of it the IP isn't owned nothing it sits with them and a little do you know but the company has has you know made a profit of 500k maybe 6 700k and you're and you're there with your 500k and they can also just go all right you're done for the season we're going to go for this person next and and say in there do you know I mean so you you don't actually own anything and I really wanted to create a a a talent Creator friendly business model here because when like I said when we first started our podcast there's two roads you could go down the first road was you can do exactly what I just said and a company will go to you and be like we'll pay you a 70k salary a year and you can go on and do your podcast and that's it like cool you just collect your check and that's that um you don't own anything you know if if you want to scale it you're entirely at their Mercy as to what they want to pay you it gets a little bit tricky and naturally as things if things do go well and they are successful you always come to that crossroads with the talent of they think they deserve more and the company wants to make sure they're making as much money as possible so you're always against each other and battling um and then the other option is you just do it all yourself and you have to have the capital to do that you have to be willing to create a team a company like it's it's a it'sot yeah there's a lot of work involved in that with no guarantee exactly uh a lot of these people will also um they're creators they got other stuff to do you know there's a way of maximizing your money you can go and do all your shoots and things like that and then you turn up but you're still owning you're still taking a revenue split so that's that's we found the middle ground in between that and we think that's really important to um to the success because ultimately and and and it's a case of if the talent and the Creator is not happy then that's fine like it is that's that's our mistake yeah we there's a reason you're not happy maybe it's not monetizing well maybe it's not performing well but we wouldn't have selected that person if we didn't think it was going to do well so that's on us yeah absolutely how far do you think it can go what's your what's your vision for it I mean we have a lot of stuff in the works um we have it's I it's hard to say we've got we've got some really important announcements over the next two months but I don't want to be that person that comes on a podcast and said oh we just wait for the announcement I hate this I hate you guys uh but in terms of where it can go I I actually love the idea of not knowing and the answer is I actually don't know where it can go and I think that's totally fine a lot of people will be there like oh yeah you know your what's your business plan for the next five years with this thing um and don't get me wrong like I have I have goals uh Revenue targets things like that but it has to be more than that and I also think people that do look five years ahead it's they're like it's it it's a little bit naive of you to assume that you know what the landscape's going to be like in five years because I can promise you like if you look five years ago the idea of making millions of pounds a year on a podcast yeah pretty unheard of so in five years time the answer is that I don't know at the moment I'm sort of working year by year yeah um and we have within our company so we have um 26 25 people working with us at the moment um working at the fell Studios we have our big Christmas du tonight actually buzzing for that love that uh yeah we have 25 people um and at the end of every year we sort of you know the senior leadership team will come together and we'll have a meeting and we'll really strategize for what next year looks like and we've got that in about a week or two and that's a really important moment for us I think there's going to be a lot of strategy involved in it we we were very much growth focused this year um I think sort of halfway through next year when I'm talking about growth by the way I'm talking about the the number of shows that we have Under the Umbrella um we obviously still want podcast to be growing that's that's a different conversation but it's very much about being able to take a podcast and ultimately what we're trying to do and and fell Studios is a podcast production company but we're trying to create Brands and that for us is so important and we believe that we have the podcast side of things like really nailed down we're constantly experimenting trying new things and that will continue but now we're at a stage where we need to Branch out we need to we need to find ways to really turn these things into Brands and and we are in the process of doing that but I want to accelerate that next year yeah I think I was on a train this morning and someone was saying they're talking about soccer am yeah and saying what a rubbish show that is now I think they changed it to something else on Skype it's gone now I think I think it's Saturday social they call it yeah well they were they they they were uh yeah they weren't impressed with Saturday social right right that's and I look at a lot of your shows there and I think like the Saving Grace thing just as a brand in its own is like proof that you can create something that can be so much bigger than just a podcast I know the the live show has been immensely uh successful as well and I think the same with like the Formula 1 one that's just like a blue ocean there's not really anyone doing too much there with so many of these shows there's just yeah like they can be so much more than just a show they can be a brand they can be uh a bigger media brand or um yeah inperson events God knows what uh I think there's a there's a hell of a a hell of a lot you can do it's really exciting yeah I think that for us is going to be such a big thing and it in next year is they're like okay so once we once we've built out a base and it's I actually think is really important to to not go and do that stuff off the bat um if you if you skip the steps of building the foundations and the and in the community then you end up sort of shooting yourself in the foot you're you're very thinly spread and the most important thing for us and when we talk about building these brands that that will only work for a select few of the podcast but the aim is to get all the podcasts up to the point where it's like right now we're going to trigger this arm now now we'll do this side of things and like you said like that might be a live show merchandising whatever it might be you know maybe it's coming out with a product it can it can be whatever it is but we want to be the ones doing that and a lot of the stuff is in house I think with the fellow Studios as well I hate middle men right that I have seriously I have a real issue with middlemen and and what annoys me is that the Creator the talent is always the one that gets [ __ ] is always the one I it's funny that you know a deal gets all the way through and by the time it gets to Creator most of the time I mean I would love to see some data on this but I'm willing to bet that by the time the deal the the the sum gets to the career it's probably around 40% of what the actual client is paying that it it's staggering how many people are taking pieces out the pie so for us if we want to provide the maximum amount of value to the people under our Network under our umbrella then we have to be we have to be getting rid as many of those middlemen as possible otherwise we're not doing our shows Justice here so building out those teams next year are going to be really important for us but at the same time it's all very new to me as well and I'm making sure that while I do want to be doing this quickly and I love to see numbers going up quickly I'm well aware that I want to make sure this this is done methodically and and in the right way and while maintaining the culture that we have at the fellow Studios at the moment yeah because I love it yeah no I've uh yeah I've I've come across a lot of uh these talent agencies and all this kind of starting to work in this world and yeah it's mindblowing um a lot of the time as well it's just mind-blowing how much I think is left on the table or like emails go left unanswered and there's just like um yeah I think yeah it's a it's a strange world yeah it's interesting that you mentioned talent management because that was actually something that came up in a conversation about actually the beginning of this year we one of the things that that we do is identify this talent I mean a great example would probably be Grace um actually no well Grace isn't let me not use Grace because was she was in a different situation she she she had her management who are really really good um but you know if we take uh there's a lot of smaller creators out there that where they're like we love what you're doing we want to work with you and they're like Okay cool so we work directly with them and they don't have any management and management are absolutely make or break in these things because for them if we go back to the to the 500k it it they want to take that because they're getting their 15 20% cut of that it's much harder for them to see the vision and they don't like the idea of taking u a lesser cut but they're part of something bigger so a management will usually try to steer them towards these larger companies that will say here's your 150k cool I'm I'm taking my 20 grand for this deal sweet do you know what I mean so management are really make or break in these situations and we thought should we set up our AAL management armor this and we can also manage them and we can sort of be encompassing here all encompassing and really be that One-Stop thing we took like a month to think about it and we decided you know what that that's not the way to do this because we need to make sure we're niched out we're still being the best at what we do the moment we enter a space like the talent management space things get messy things get messy the incentives change everything everything completely Chang and we're not going to be focusing on what we're here to do which is make amazing shows building awesome brands for the talent so it it was it was a weird one because it makes a lot of sense MoneyWise why not like mate it's sitting there just go and do it but we had to take a step back and go you know what we have to we have to look further down the line don't do this what happens if Talent aren't happy with with the deals that you're bringing them and so they don't want to be with you there that then affects your relationship that you have in the production side things and so there's just so many problems there and we really had to just take the step back and as attractive as as as the money might look it's important to to see see the longer term Vision yeah let's talk about kind of your career today what what what's been the your biggest regret oh my biggest regret not convincing chip to do it earlier no um I don't oh what's my biggest regret that's such an interesting one it's it's tough to regret in a because I'm still kind of I'm still kind of here I'm doing exactly what I want to do I I'm not thinking oh I wish I'd given that a go there's been loads of little little moments like that you know you regret like oh maybe I should have done that deal or maybe you know maybe I should have said no to being part of this um but there's definitely never been like a career defining bit where I'm there're like oh man I look back on that like that was a shame um yeah lots of little bits that you regret what about the lowest moment the lowest moment was I can remember it actually it was oh how many years ago would that be now like five years ago I living in Bur and I just remember I I was working there um and I just wasn't I I was constantly out partying I never went to UNI so I never got that experience of going out and just like the socializing aspect and so that was very much me trying to play catchup but it got to a point where I was like a year in and there was way more money going out than than coming in and that's because I wasn't focusing on work um and I would I just I remember waking up one morning like a little bit hung over and I remember just thinking like [ __ ] like this really can't go on for for much longer like I'm going to have to sort things out um and I remember like sat there on the edge of my bed like for some reason I work like crazy anxiety and I was there like like I I was actually more afraid of what my like my parents because I was the one that convinced them like yeah let me sa off the higher education let me come and do this I was say like I've been down in London for like 3 years now there's no way I can go back like I I need to fix up whatever is going to happen now like and it's got to be from now and what's really funny is that was at the end of a year and I remember the next year following that like I made so much money and and that's I don't want to that I don't mean that to be like a in in a dick way but just in the sense that I really switched it on I really pulled back a lot of that stuff a lot of the partying stuff and I just got dialed in and at the end of that year I went that was pretty sick like I remember looking at it I remember looking at you know my bank account and just being there like I now no longer it it would have to be a Monumental [ __ ] up to be back where I was you know what I mean so and I was there like that's what happens if you actually just get [ __ ] done and you actually just workp you know what I mean so that was a really eye opening moment and it can be quite difficult because when you're your own when you're Your Own Boss you there's nobody telling you be there for work or you're going to lose your job that doesn't really happen that what I had there was probably the closest moment you're going to get to you're gonna lose your job you know because I was there like [ __ ] like this is it this this is a warning from the boss yeah right which is so that for me was a like boom and then ever since then I always just think back to that moment and I'm glad I'm really glad and that's what I mean like I could say I regret that stuff but not really because without that then maybe I would have had that moment in a year's time and that would have been even scarier yeah so it's like I'm glad that that happened then for me what was the number in the bank account before we get into it 97% of people who watch this channel are not subscribed it helps me more than you would know if you subscribe if you get some value from this video if you find it remotely interesting please hit subscribe it really helps push this content out to more people now let's get back to the episode uh what when I was on the ropes well when you when you had the year that you you did you worked your socks off when I was together there was um so what that would have been like three years ago um there was hundreds of thousands of pounds in there I say that yeah hundreds of thousand pounds I hadn't hit the I hadn't hit the million Mark at that point but um doing that made me realize this is this is this is possible there should be no reason why I'm not at a few million quid in in a few years yeah um and so from there it was super motivating and yeah you know what you mentioned like being proud of like what I I was actually super proud that I'd managed to pull my [ __ ] together and I think that's probably my proudest moment when I was there like yeah I didn't just like crumble when it when when it would have been very easy to you know go into the deep dark pits yeah yeah let's um let's recall Let's uh let's do the quick five questions yeah absolutely man best thing you've done with your money best thing I've done with my money um reinvest it into my own businesses yeah conversely the worst thing uh the worst thing uh spunk it all on nights out and oh what else I'm trying to a late tax bills pay pay tax on time um kindest thing someone's ever done for you kindest thing you said quickfire as well I'm aware that um no I want to give you a good answer though uh the kind of thing someone's ever done for me it it genuinely just the group of the group of friends constantly are they're there for you and and not even just like in an emotional way but anytime something's up you stick it in the group chat someone someone fixes it for you it's like having a a group of just like magical workers if the if there's any anything wrong someone steps in said let me sort that for you let let me help you fix that um and I just think constantly knowing that that's there is such a relief yeah top three books top three books a Lov shoe dog um I'm in the middle of David goggin's first book uhuh um and that's pretty wild it's so American though um and Captain Underpants Wicked uh top three creators top three creators who who am I watching right now Grant Horvat you're probably wondering who the hell Grant that is and let me tell you he's a golfing YouTuber I love him yeah yeah well if you're not into golf you're going to struggle to enjoy the video but as a as somebody that's really into their golf love Grant um I uh love what Max fosch is doing um enjoy his content but I'm actually in terms of like Creator wise I just love how into things he is he's he's so he's he's really approached it from a science perspective and and I love that for him um and and then I will go with Harry roesha Nice what's next for you next for me look I'm I'm doubling down I'm all in on fellow Studios right now there really is what's next for me is is taking that to the next level um it's such an important part of my life I probably spent about 80% of my time working on it um it's I love it I love I love having creative have a sense of Pride about their show and knowing that I had a hand in help helping make that possible and also you know we're making these people a lot of money and that also makes me happy too that's nice it's a nice feeling yeah what are you searching for Financial Freedom no I'm joking I feel that you know there's American podcast just hop on about that now um what what am I searching for I am searching for right now actually I'm searching for my health and in that s i I'm I'm in good health right now um but I'm very much in a space where I'm looking to optimize that yeah um and yeah exactly but I'm also not talking about the Giza that spends that 2 million quid Brian Johnson on on reverse age and stuff I just mean I've taken a super big interest right now in my own health and understanding my own body and I guess I'm just searching I understand there's never going to be an answer to that but there's certainly more understanding to come are you still drinking uh I do still drink but nowhere near I did the 75 hard Challenge and uh I do drink I don't think that will ever change I I enjoy the social aspect of it a lot but certainly in terms of what was happening before there's it's nothing like that um probably drink maybe once or twice a month yeah and lastly where can people find you um in the office at the fellow shudo no uh yeah you could type in Cal fre ezy onto YouTube but um if you want to check out my podcast it's the fellas it's a it's a certain type of audience you have to be into masturbating stories and and things like that so if that's not your cup of tea then you can just check out the fell Studios which is where we go and uh hopefully create a podcast that does suit you so you can check it out there awesome thank you very much thank you so much I really enjoyed this it was [ __ ] sick thanks

Channel: Callum McDonnell

Views: 77,030

Keywords: creator economy, podcast for content creators, podcast content strategy, social media for podcasts, creator playbooks, callum mcdonnell, callum airey, calfreezy, ksi, the sidemen, content strategy, the fellas, the fellas studios, podcasting, youtube growth, online entrepreneur, content creation, social media influencer, digital marketing, brand building, content monetization, gk barry, saving grace, w2s, theburntchip, youtube strategy, how to make money on youtube

Id: k6ekwxsQtW4

Length: 74min 27sec (4467 seconds)

Published: Thu Feb 01 2024