You are going to love this. Today I'm gonna teach
you five persuasive words that you can use to control the mind. The very first word is "you." Now why is "you" so powerful? Understand human beings, we tune in to the radio
frequency called WIIFM, and that is "what's in it for me?" We are sometimes very
selfish, unfortunately. We're thinking about, you know, why should I pay attention to this? Why does it even matter? What's in it for me? Why should I even give you the time? So when you say the word "you," it automatically communicates: "Hey, this is something
for you, pay attention." Imagine you are walking down the street and you hear someone yell, "Hey you!" You're like, "Oh, is that me?" That's the power of that word. So in your messaging, in your marketing, or even when you're selling one on one, are you using a lot of "you" or are you using a lot of
"I" or "me" or "our company?" Use a lot more "you" than "I," you'll automatically be more persuasive. Word number two, and that is "free." That's right, "free." Oh, if it's free it is for me, right? People like a bargain,
people like free stuff. You know sometimes when
you walk into a supermarket or a store, and there's like free sample? "Hey, try some, try it,
take a bite, try this." "Oh, okay, that's on her, right?" That's free. People like free stuff. Now, you gotta be very careful
and use "free" selectively, because if you do too much of it, you might devalue your product,
service, or your offer, but if you use it intelligently, maybe it's a free sample, a free trial. Because you have to understand, human beings, we don't like risk. How can we eliminate the
risk for the prospects? How can we take some of that risk and actually put it on our own shoulders? One of the most powerful
ways to do this is: "Hey, you know what? This is free. "Try it out, see if you like it." "Oh, okay. Then that means
it's risk-free for me, "so what I've got to lose?" You know how it is when
you say free sample, a drink, a something, a
sample, tasting, whatever, and you're like, "Oh, this is pretty good, "I guess I'll buy some," versus, "Hey, no, there's no free, "I want you to buy this right now." Oh, that's something new
that I've never tried before. I'm not gonna take that risk. So, second word is "free." Word number three, that is "new." That's right, "new." We want to know what is new. Hey, sometimes you talk to
your buddy, your friend. "Hey, what's new, what's
happening, right?" We want to know the news. Why do we tune in to the
news every damn day, right? What's happening? What's the news? Facebook, what's happening? What's the news? We like what's new because new means it's exciting,
it's different, right? It's not the mundane,
it's not the typical norm. We always want to know. Human beings, we're nosy as hell. You want to know what's new, new feature. So in your marketing,
maybe for your products or for service, for
whatever is it that you do, can you introduce a new
feature, a new benefit, a new update, right? You want to know what movie, what's the new movie, the new song, the new video on YouTube every day. We want to know what's new. So how can you incorporate this in your messaging, in your marketing? Use "new." Word number four, and that is "now." "Now." You know, nothing kills
sales more than delay. Procrastination equals poverty. You do not want your
prospects to procrastinate. How do you instill the sense of urgency? How do you make sure that
they take action now? Not tomorrow, not the next
day, not get back to you, now. See, the word "now" itself
creates a sense of urgency. Even through testing on my own website, we test a number of different things where when you say, "Just click here," or you say, "Click here now," that makes a difference,
that bumps conversion. Right, so where can you use "now" in your maybe sales copy, or your website, or in your email or on social media posts? Where can you use the word "now?" Right there, people think about, "Okay, wow, I need to take some action." Just listen to the difference: "Take action" or "take action now." "Buy" or "buy now." "Take advantage of this offer" or "take advantage of this offer now." Do you see the difference? Word number five, and that is "secret." That's right, come a little closer. Let me share a secret with you. I can't tell you, it's a secret. People want to know what are the secrets, what's going on. It's like the fear of
missing out, FOMO, right? You've heard that term, you
want to know what is the secret. Tell me, I'm not gonna tell anybody. Tell me the secret. People want to know secrets, and it's a very, very powerful word. It's within our DNA. We want to know the things
other people don't know. We want access to knowledge that other people don't have access to. So, "secret" or "secrets,"
even better, more than one, are very, very powerful words. So those are the five persuasive words. Let me demonstrate and
use these five words to persuade you right now. What if there's a way for you to be more persuasive in all your communication? And what if there's a way for you to influence with integrity? And what if there are simple
words that you can use right now to close more sales with ease? Now, if you want to master the
art and science of closing, I invite you to click the
link below and somewhere here, and join me for my new
master class, free of charge. When you attend this free master
class, I'm gonna teach you some of my most powerful
persuasion secrets. Click the link. You see how that works? Right there, within that few sentences, I've used all five words. I have used "you," I have used "free," I have used "new," I have used "now," and I have used "secrets." You see how that works? So go ahead, what are you waiting for? Click the link, and I'll see you in class.
