- Dario, Dario, Dario,
let's talk about this. Let's talk about... I'm gonna retrieve that later. (upbeat music) - Hi, my name is Dario Smith. I am a men's personal stylist. - I was just asked to describe my style and I don't think I
have a good descriptor. Uh, Target. - Keith dresses like if
Lurch from the Addams Family got lost in Old Navy. - Keith has like four blue button downs, that he wears constantly. Like Doug Funny's closet, you open it up and it's just the same shirt. - I like blue squares so like, lots of little blue squares. A few big blue squares. Really big into blue squares. - He almost looks like
one big swatch of blue. Blue shoes, blue jeans, blue button down. - Keith also always wears the same shoes. It's like every day, same blue shoes. - Having clothes for different things was never something that I did. I slept in the clothes
that I wore that day. That's just how I grew up. - I think I have a pretty
good fashion sense. It's getting better. - Zach, is a little like an old cat lady trapped in a teenage boys body. - Half the time I look at him, I'm like, "How's this appropriate
clothes for the workplace?" - I like to allow at least
one item in what I'm wearing, express a sense of colorful personality. - Even though I love his undershirts, I don't think it's
necessarily the sexiest thing you can wear when you're
a single guy at a bar. - [Zach] One thing I
think I struggle with is, how to mix and match. - Zach is little all over the place. Sometimes he looks really cool. Sometimes he looks like a child. - I basically just allow
the women in my life to dress me. - I've never had a stylist. Basically I've had the same haircut. Same kind of style my entire life. - Ned's fashion is Steve Carrell, in the 40 Year Old Virgin. - He's preppy, casual, white guy. - I typically like to
keep things conservative. - I think he likes to have
a level of professionalism. So, he's very muted. - I wear Polo shirts almost every day. But I guess that's not good enough. - I feel like Ned is very
close to looking like a dad before he becomes a dad. - I get uncomfortable
if I wear super flashy or edgy things because I'm like, "Who does that?" Well, Eugene does that. - I like to think that I take risks. Overall I would say I'm
a conscientious dresser. - Eugene has a great
sense of how to marry his personality into different styles. - Future sex space ninja. What does Eugene not wear? - He wears everything from sweatpants to a full on suit. - We'll talk about what we're wearing and we all agree on a casual look and he shows up in a fucking suit. - If Eugene was a Spice
Girl, he'd be Posh. - I'm just excited to see what part of my personality I have yet to explore, through wardrobe. - I first start with a consultation. What would you like your
clothes to convey about you? - Oh man. Is that the question you're
answering when you put on clothes in the morning? - Yes. - That I have my shit together. The opposite of a hot mess. - That I have a sense of adventure. - That I'm nice, funny, personable. But also simple. - I would love for people
to think that I'm cool based on the way I dress. - Who would you say is your style icon? - (exhales deeply) I don't know. I have so many. - (exhales deeply) Yeah. - David Bowie. - Oh gosh. - Will Smith from Fresh Prince. - (stammers) I can't think, I don't know. - My mom. - Or the first person
that comes to your mind when you think of a well dressed guy. - Eugene. (laughter) - What would you consider
an insecurity of yours when shopping? - Have to look at the sizes
and then look at the style. Rather than look at the style and then find one in my size. So, I feel like beat down by shopping. - Honestly, I think a lot
of it just comes down to confidence and I'm put
together and I'm fine but I don't think that my outfit is sexy. - The first thing people
saw when I was growing up was Asian. There were a lot of negative stereotypes. What my mother could control
about how people perceived us was through fashion. - My biggest insecurity is
that I don't like wearing things that are outside the box too much. Honestly, Dario most of the
items in my closet I don't like. - How about we go look
at your closet now then? - How 'bout it? - [Dario] We then go
through a closet purge. - So, you wanna see my closet? - Yeah, let's see what we got here. - These are all of my clothes but these are the ones
that I wear exclusively. - The bulk of what I wear, day to day, is this. It all matches. (laughs) - I would love to see
what you consider pieces that you've purchased
that you've yet to wear. - Oh, wow. - Is the shit that you throw up here, shit that you wear? - No, never. - I sometimes wear that one. Damn it Dario! This is not fun! - Let's see your sock collection. So, we're gonna take
all of your white socks and dispose. - What, what? - We do have a video from your fiancee. - I would love for Keith to
get more of a professional looking everyday outfit. He'll have a button down
that he really likes but then the has a super old belt. And dirty gym shoes. - You can definitely
have a few more options that help these colors pop. So, you're not so blue all the time. - And I want him to think he looks cute. Because I think he is. - I think you're a really fun guy. I think your clothes don't
quite portray that yet. - If I find a shirt that I
like, I just buy two of them. Monday, Tuesday, Wednesday... - When we go out, he'll wear like a blazer but I have to really encourage
him to wear a blazer. - Let's move to your suiting. - My favorite suit, this dark blue one. Matched with this pink shirt. - He doesn't go shopping and he just needs more clothing, so that your suits don't feel
like a really special thing. - Do you ever add a pocket
square to this outfit? - No. No. I almost laughed out loud when you said pocket square. - I just think a lot of
the time I just end up going back to what I know works. I mean today is a classic example. I didn't want to think about my outfit. - Do you feel like you sometimes just throw things together? - By your tone, I think
you think I do. (laughter) - Why does your outfit now work? - Fuck Dario, that's a good question. All right, so my basic is just like, making sure things don't clash. - What would be your version of clashing? - The outfit you told me that worked. - That would be clashing? Why would that be clashing? - These are both kind of red. - Do you think your hat
clashes with your outfit? - No. - Why? - Because I think that... - I think you have a lot of great options. It's just a matter of
pairing those to where they're most effective. To helping get dressed a little faster and a little easier in the morning, is having a bit of rhyme and reason to your wardrobe. - Yeah, this drawer's a nightmare. It takes me forever to
find a matching sock. - Here I have the underwear. Here I have ankle socks. Here I have workout socks. And over here are all my dress socks. There are definitely items I've bought that I don't wear often because I'm maybe a little self conscious about it being too, editorial looking. A lot of people, maybe
have had the fortune, of kind of going through
life not necessarily thinking about how they look. So, every choice I make with
clothes has led to this point of seeming like a confident person. - Your confidence is pretty
much what sells your outfit. Your outfit doesn't sell your confidence. - I'm ready though, to see how I look like in something that's
not safely fashionable. - Something more avant garde and a little bit more androgynous. - Yeah, that would be totally new to me. - So, I think we've thrown out about half of your closet now. - Yeah. - I would say we start shopping. Don't worry you're in my hands. I promise I'll take care of you. - Okay.
- [Dario] Pinky swear. - Pinky swear. I love it. - From the closet purge and consultation, I was able to develop a look that I felt they were confident in. But a more stylish version of themselves. Fashion is an art form. Dealing with apparel, your style, is how you marry that fashion with your personality. (men cheer) - Look at that dapper man. He looks like more powerful when he walks. - [Ned] Keith never wears sweaters. - [Zach] Where did these shoes come from? Those socks are not white. - I'd let you marry my daughter. - I love that jacket. - [Eugene] That suit jacket is
basically his shirt elevated. - [Zach] Yeah.
- [Ned] That's right. - He actually looks like a host now. - [Ned] Bob Barker me all over. - [Eugene] He looks like a Ken doll. - I'd dress you up and
put you in my dream house. - Okay.
- [Eugene] Yeah. (upbeat music) - What!? (men cheer and laugh) Damn Zach! - [Keith] It's all he's ever dreamed of. - I want these clothes. He doesn't look single as fuck, he looks hot as fuck! - [Eugene] I've never
seen Zach look that hard. - [Ned] Like I'm a little intimidated. - Oh yeah, I wouldn't talk to him. He's too cool for me. (laughs) - He's too cool for me. - [Eugene] I've never see Zach in anything but the same glasses. - [Ned] He's the bad boy. - [Eugene and Keith] He's the bad boy! - I'm the bad boy?! - [Men] You're the bad boy! - Look at him. - Don't hop, no. - [All] Yeah! ♫ Hard hard hard I ball
hard in this mother ♫ I ball, I ball, I ball hard ♫ What's up, what's happenin' ♫ - Whoa, that tie! Oh, that tie's beautiful! - I love the little touches of red and the pocket square it's really vibrant. Now he looks like an Edward. - Yeah. - [Eugene] Before Ned
looked like he was on a boat but now he owns the boat. - [Zach] He owns the
entire fucking marina. - This feels like something he
could wear to work for sure. - Sorry ladies, he's taken. It is worth pointing out, you should kind of dress like Eugene. - Actually, I think he's
dressed better than me. (upbeat music) (men cheer) - [Zach] I'm confused
but it's working on me. - [Ned] Is that a lady's skirt? - [Zach] It's just a skirt. - [Ned] Well, now it's a men's skirt. - This is like how we're
all gonna be dressing a hundred years from now. I'm not there yet. - [Keith] But I'll be honest, it's not a stretch in my imagination to see Eugene wearing this. - You're saying this
isn't avant garde enough? - This is not avant
garde enough for Eugene. We can go harder. - Let's go harder! (trance music) (men cheer) - This is awesome! Oh wow! - Yes, slay! - [Zach] You look like an anime character. - Like a future western detective. - [Zach] I've never seen you
attempt something like this. - [Keith] There's a
whole sheep on this man, look at that coat. - It takes so much confidence
to be able to pull that off. He exhibits a power. - Clothes almost became therapy for us. I was a little bit afraid of what I would end up looking like. What a hot nerd. It's like dapper but it's
totally still casual. - The shoes that Keith
is wearing, he actually already owned. Which looks really good on him. - You own these?! - Why don't you wear them more often? - Because they outclassed
all of my other clothes. Apparently I already have enough clothes to make a good outfit in my closet. I just didn't know how
to piece them together. Guys, I think I want better socks. (men cheer) I want better socks. After seeing this, I'm much more inclined to try to look like this all the time. Because it's looks really good and it really isn't that
much more difficult. - Look at the new you. - Fuck! I feel way cooler and sexier. - As in, I'd fuck me! - Yeah. I'm miserable thinking about having to dress myself tomorrow. Would a Snoopy watch go well? Or would it ruin the whole thing? - Coco Chanel quote, "Before you leave the house, "take one thing off." - This is the first time I've
seen you wear your Yeezy's and they actually match your whole outfit. - I don't, what are, why are... What are Yeezy's? - Now my personality is the quirk. As opposed to wearing the quirk. It's amazing to me how clothes can change the way people perceive
you so dramatically. - Look how stylish I am. Hi, my name's Edward. Man, I need to join the sales team! (men laugh) Look at this, I'm wearing a pocket square. But I love it. I am a guy that's really on top of my shit and so my wardrobe should reflect that. - Ned, had actually been
buying the wrong size suit. - I had been buying
things too big for years. Made my butt look good. (men agree) - I want to get married to you now. - Oh well... My wife would think I look
freaking hot right now. It was tough at first to
become critical of my style but I feel like I've emerged, looking like the best version of myself. - Ohh my God! Whoa! I feel great! I feel like it's
invigorating this side of me which is really creative. Really weird. What even is this? - That is actually a jumpsuit, zipped up halfway and then
tied around your waist. - You look like a deleted
scene from cowboy bee bop. - That's the nicest thing
anyone's ever said to me. - You're welcome. - I think I went into
this being complacent. You have to keep challenging yourself and seeing how parts
of your personal growth are reflected through your style growth. I just turned and I almost for a second didn't recognize my friends. Everyone here now looks
like fashion models. (upbeat music)
Thought it was worth the watch. Eugene's avant garde outfits were... interesting, definitely preferred the second one to the first one. To me, the tl;dr was: find out what image you would like to convey and allow your clothing to become an outward expression of your personality
sometimes i wonder what a stylist like this would tell me to do
Minus what actually happened in this video, we need more videos like this.
Everyone is posting about the outfits themselves, but I thought the point of this video was to ask yourself all the questions the fashion consultant asked those guys. That's what I was doing anyways.
I loved this video, felt like the genuinity of it made me very happy. It's what I want fashion to be for me, an expression of your personality. Even if I don't agree with some of the choices I felt like the happiness really went through, loved the skirt as well!
If the aim was to "please" the viewing audience everythibg would have been horribly inoffensive and that would be critiqued as well.
also that guy has fucking yeezys? so jelly
Man some of you guys are fucking downers
Alternative title: how to make three passable guys and the cool kid into three fuccbois and a goth ninja.
I mean for two of the guys rather than improve their looks he just dressed them up. Is that guy throwing out polo shirts and replacing them with suits lol?
I don't think he did a great job with the streetwear dude, I really doubt he can pull off an outfit like that. He looked totally goof to me. I think you could do streetwear a lot better.
The asian dude already knew what he was doing, he probably could have done this look by himself if he wanted to blow money on those kind of clothes.