ID RE <i> IS TAPED LIVE
BEFORE A STUDIO AUDIENCE.</i> WELL, GOOD PEOPLE
OF CINCINNATI. ALL FRUITS RIPE. LET'S TAN SO BACK
WITH SOME DANCE HALL REGGAE. (<i> laughing</i> ) THIS IS PAPA-SAN
COMING THROUGH WITH RAM DANCE MAN. (<i> reggae music playing</i> ) OOH! MY MAN ISOOKING. IS THAT SOMETHING
WE WANT TO DO? ONLY IF WE WANT
TO BUILD THE SIZE OF OUR LISTENING AUDIENCE,
CHIEF. HEY, REGGAE'S HAPPENING, MAN. OH, WELL, I SEE. GET COOKING WITH GAS. THERE YOU GO. WHIP IT BIG, DON DADA. HEY, HEY.
GENTLEMEN, YOU'RE PLAYING MORE OF THAT CRAPOLA. CRAPOLA'S HAPPENING, MAN. DONOVAN, DONOVAN,
YOU'RE PLAYING MORE BLACK MUSIC AND WE DON'T HAVE
A BLACK FORMAT. BUT WE HAVE
A WIDE-OPEN FORMAT, HERB. WELL, WHY DON'T YOU
JUST RIP THE FOOD RIGHT OF MY BABIES' MOUTHS? I CAN'T SELL THIS STUFF. GET BLACK BUSINESS. WHAT ABOUT SAM BASS? HE HAS A CHAIN
OF TIRE STORES. I'VE SEEN THE ADS,
BUT BASS ISN'T BLACK. OF COURSE HE IS. IS NOT.
BASS IS A WHITE NAME. UH, WELL, ACTUALLY,
IT'S A WHITE FISH, SO... SAM BASS IS A BROTHER, HERB.
TRUST ME. ALL RIGHT, ALL RIGHT. SAY I PUT ONE
OF YOU PEOPLE ON THE AIR. HOW THEY GOING
TO PAY FOR IT? WELL, UH, "WE PEOPLE"
USE MONEY, HERB. HERE'S A TIP
BEFORE I BUST YOUR LIP. YOU GET SAM BASS
TO BUY SOME AIR TIME BROTHERS AND SISTERS
WILL THROW BUSINESS AT YOU. REALLY? ASSUMING YOU DON'T INSULT THEM FIRST. INSULT THEM? I'LL COMPLIMENT THEM ON
WHAT NATURAL ATHLETES THEY ARE AND THAT I'VE FORGOTTEN
ALL ABOUT THE LOOTING AND I'LL BE HOME FREE. SAM BASS, HERE I COME. ♪ BABY,
IF YOU'VE EVER WONDERED ♪ ♪ WONDERED
WHATEVER BECAME OF ME ♪ ♪ I'M LIVING ON THE AIR
IN CINCINNATI ♪ ♪ CINCINNATI, WKRP ♪
@@ ♪ GOT KIND OF TIRED
OF PACKING AND UNPACKING ♪ ♪ TOWN TO TOWN,
UP AND DOWN THE DIAL ♪ ♪ MAYBE YOU AND ME
WERE NEVER MEANT TO BE ♪ ♪ JUST MAYBE THINK OF ME
ONCE IN A WHILE ♪ ♪ I'M AT<i> WKRP IN CINCINNATI.</i> ♪ WORKS FASTER THAN A SCAM ARTIST
IN A RETIREMENT HOME." (<i> clears throat</i> ) OH! HI, TAMMY. YEAH. NO, NOT MUCH. WHAT? CINDY SAID THAT
ABOUT ME? OH, YEAH,
SHE SHOULD TALK. WHAT IS SHE,
ABOUT A SIZE 18 BY NOW? UH-HUH. OKAY, BUT LISTEN, I GOT TO GO
'CAUSE THERE'S SOMEONE HERE. OKAY. BYE. CAN I HELP YOU? YES, SIMONE DENSLOW SAM BASS TIRES. I HAVE AN APPOINTMENT
WITH A MR. HERB TARLEK. IS THAT SO? AND, UH, WHAT IS THE NATURE
OF THIS ALLEGED APPOINTMENT? I BEG YOUR PARDON? OKAY, HERE'S THE STORY. YOU'RE KIND OF CUT AND HERB IS
A REAL HUNK OF A MAN. HE OOZES CHARM AND HE REEKS CLASS BUT REMEMBER ONE THING: HE'S MINE. SO YOU'RE JUST GOING
TO HAVE TO FIND SOMEONE ELSE TO ROTATE
YOUR LITTLE TIRES. @ RIGHT THIS WAY. HERBIE... AH? THIS IS SIMONE DENSLOW OF SAM BASS TIRES, SHE CLAIMS. OH. OH, HI. HERB TARLEK,
GENERAL SALES MANAGER. WHERE'S SAM? MR. BASS WAS CALLED
OUT OF TOWN UNEXPECTEDLY. BUT HE'S...
HE'S NOT GOING TO BE HERE? HE SENT ME IN HIS PLACE. BUT HE PROMISED. LET ME ASSURE YOU
I HAVE THE AUTHORITY TO PUT SAM BASS TIRES
IN BED WITH 'KRP RADIO. OR NOT. LET'S GO INTO MY OFFICE. (<i> snoring loudly</i> ) (<i> video game ticking</i> ) I HAVE AN UNCLE THAT OWNS TIRES,
DID I TELL YOU THAT? OH, DEAR, HERE HE IS AGAIN. WHO? WE'VE HAD THE POLICE UP HERE
AND EVERYTHING. HE THINKS HE WORKS HERE. ARTHUR, IT'S TIME
TO GO DOWNSTAIRS. WHOA! ARTHUR. ACTUALLY, HE'S A HAIRDRESSER
ON THE FIRST FLOOR. HE'S KNOWN AS THE PICASSO
OF THE EIGHT-MINUTE BLOW-DRY. COME ON, ARTHUR. HERE WE GO, ARTHUR. ARTHUR...
WHOA, WHOA, WHOA, WHOA. OH, HI, HERB. COME ON, COME ON. OH, MY, I HAVE BEEN
A FAN OF YOURS FOR YEARS. YEAH, YEAH. YOU KNOW THIS IS
A PLACE OF BUSINESS. YOU CAN'T SLEEP HERE. NANCY, COFFEE, BLACK. NOW, WHERE WERE WE? NOWHERE, REALLY. YOU SEEMED DISAPPOINTED THAT MR. BASS
COULDN'T BE HERE HIMSELF. DISAPPOINTED? DID YOU GET THAT IDEA? NO, EXCITED IS MUCH CLOSER
TO MY MOOD. I MEAN, I LOVE DOING BUSINESS
WITH BEAUTIFUL YOUNG WOMEN. GOOD. LET'S TALK. HEY, I'M ALL TALK. BUT FIRST, JUST TO SHOW YOU THE KIND
OF CLASS OPERATION 'KRP IS I WANT YOU TO HAVE
THIS GENUINE GOLDETTE PEN. FREE. IT'S JUST MY WAY OF SAYING "HEY, I HOPE YOU CAN BE
A PART OF THE 'KRP FAMILY." THANK YOU. <i> MON PLAISIR.</i> I SEE SAM BASS TIRES
EXPLODING ALL OVER DRIVE TIME AND I WANT YOU TO CATCH
THAT BIG WAVE OF SUCCESS AND HANG-TEN IT
ALL THE WAY... MR. TARLEK,
I'VE DONE MY HOMEWORK. YOUR AUDIENCE ISN'T LARGE BUT THEY HAVE
ONE COMPELLING QUALITY. AND THAT IS? THEY'RE DEADBEATS. THEY MAY NEVER OWN
ANOTHER NEW CAR AND WE<i> ARE</i> IN THE BUSINESS
OF SELLING TIRES. SO IT'S A GOOD THING
THEY'RE DEADBEATS? IN A WAY. WE CALL IT THE DEADBEAT DEMOGRAPHIC. OUR LISTENERS ARE THE LOWEST. THEY ARE BARELY HANGING ON TO THE LOWEST RUNG
OF THE ECONOMIC LADDER. IN FACT,
THEY ARE SO POOR... I'M CONVINCED. THEY'RE BROKE. BINGO. THAT'S NOT TO IMPLY THAT THEY CAN'T AFFORD TIRES
FOR THEIR CARS BECAUSE THEY CAN. THIS IS WHERE THE RUBBER
MEETS THE ROAD, SIMONE. GOOD. <i> LES</i> CONTRACT. AND, YOU CAN
EVEN SIGN IT WITH YOUR NEW,
FREE GOLD PEN. AND IF THERE'S ANYTHING
I CAN DO FOR YOU? WELL, THERE IS ONE THING. WHEN I WAS WAITING
IN THE RECEPTION AREA I NOTICED A VERY HANDSOME
BLACK MAN COMING OUT OF THIS OFFICE. OH! YES, YES. THAT WAS OUR PROGRAM DIRECTOR,
DONOVAN ADERHOLD. TOP OF THE LINE. YOU SEE, MR. TARLEK... HERB. HERB... I'M SHY. OH, I CAN SEE THAT. COULD YOU INTRODUCE ME? I CAN ASSURE YOU
THAT I HAVE THE AUTHORITY TO PUT 'KRP IN BED
WITH SAM BASS TIRES.
