The Art of the 15 second Commercial

what if you only have a moment to wow your audience with a video then you'd better make every second count this is the art of the 15 second [Music] commercial [Music] and how is it going y'all it's awesome to see you tune back in so today we're breaking down the 15 second commercial and without further ado let's jump right into behind the scenes of my previous client shoot and go through how you can create an interesting and effective 15 second video first shoot of 2021 today we're filming a 15 second mayonnaise commercial 15 second commercial where we're displaying all these six products with some of their features and with these six products we're also have [ __ ] ton of props they're there to highlight the products that you're filming to make your products look better so remember to invest in your props and today we got plenty and i'm super soaked for this and like my coffee mug says let's pick up that camera and start creating with such short amount of time it is important that you don't hold back draw the viewer into the film immediately with your very first shot and try to keep their attention for the duration of the video with the general attention span shrinking 15 second commercials are becoming more popular than ever so there's no time for extra cutaways or transitions you really gotta optimize the effects of your videos each shot you show must have a meaning and really serve a purpose in this commercial we're only filming within this one setup i'll just light it in one way that pretty much works with minor tweaks throughout the entire film black backdrop and not make it hard with different colored backdrops or anything and then everything that's happening in the frame is gonna happen on this wooden surface and with a nice top-down light with this vr300 from kodak's with a softbox and two smaller softboxes on each side of the setup to support the lighting on the products it is nice to keep things like super tidy and simple especially if you already have a lot of action that's happening within your frame make it simple and get to the point straight away that will take you far take advantage of every second of the commercial you want to find the very best way to feature the product that you're filming showing clear features how it looks how it works an intention catching way pre-plan your shoots with storyboards and shot lists with these shorter ads i find it to be super super helpful even the most simple bullet point shot list can really give you a great idea what works and what doesn't when you're filming product commercials always make sure to start with your ending hero shots like what we're doing right now and this is because later when we move to these action shots we don't want to end up filming this the very last and then all of a sudden have an empty can of mayo same goes for if you're filming a beer commercial or perfume commercial make sure you get the much needed coverage of the product nice and clean beauty shots 15 seconds goes by pretty fast and you want to make sure that the product shots are easy for the viewer to register that is why i like to start my projects with these i want to ensure that the product i'm filming really stands out there are logos and labels after all it's all about the product [Music] then focus on your message you want to make sure it's simple and clear really ask yourself who's your audience in this project this commercial was about different flavors of mayo so best way for me to showcase the products was to show how and where one can use them maybe this is for a person who really likes burgers or sandwiches bring in relatable props to support your product this way you're able to keep your message focused and so give a better chance of sharing it with your intended audience moving into the final shot which is actually our opening shot we're doing a top-down first side view shot from above and because it's a short spot you want to go in with a bang and you want to show the product in the very first shot because you don't want to waste it until the third or the fourth shot because you only got 15 seconds so you want to make sure that the product is out there in the very first shot of your commercial so we're going to do a top-down shot with a flip in the following shot the man is going to be squeezed on top of a burger so it feels like it's continuous from this top down flip shop [ __ ] we might need to do a couple times just to get it right um be memorable try to bring in interesting angles or camera movements to balance your clean product shots visually captivating and energetic shots fused with attention crapping audio and music with this you're able to add much needed action and spice spiced your 15 second commercials and so captured the attention of the viewers so if you're into commercial filmmaking and you're hoping to make career out of it i'd highly recommend you to start creating this 15 second ads it definitely adds a great addition to your portfolio since there is a really high demand for these and they're only getting more and more popular as the 15 second commercials have one of the best advertising conversion rates on the internet anyways that is it for this video thank you so much for watching i'll see you guys again on the next one [Music] you

Channel: Joey Palmroos

Views: 222,610

Rating: 4.9616752 out of 5

Keywords: Joey Palmroos, @joeypalmroos, cinematography, filmmaking, filmmaker, behind the scenes, tutorial, films school, film a commercial, how to film a commercial

Id: l_cdNojnyGI

Length: 6min 6sec (366 seconds)

Published: Wed Jan 13 2021