I Paid a Stranger $25 to edit my Pizza Commercial

yo what 25 bucks for that that's a steal five months ago back in september i created a commercial for a restaurant here in toronto called pico pizza along with that commercial i also produced a behind-the-scenes video which went up on this youtube channel and to this day it is still one of my most viewed videos but something i have always wondered is what would somebody else do with the same footage as me footage that i shot would they have the exact same vision or would they do something totally different that is what we're gonna put to the test today the sponsor of today's video fiverr has challenged me to go on their website and hire a whole bunch of editors to find out how they would edit my footage the plan is pretty simple i'm gonna create a generic message for our potential editors letting them know that i want a 30 second pizza commercial and apart from that they'll have full creative freedom i'll provide them with a folder containing five song options for them to choose from as well as all the raw footage including the shots that didn't make it into my own original edit it's time to spend some money all right our first candidate is matteo he says he'll edit our video and transform it into a professional video i think that's pretty much exactly what we're looking for next up we've got gizmos gizmoxen gizmos in this he's got 1800 reviews 11 orders in queue hopefully he doesn't take too long eye-catching ads for our business that's pretty cool next editor is also a top-rated seller they've got a five-star rating in over 1500 reviews 65 standard package 100 bucks let's do it okay now this is interesting a 10 second insta or facebook story is ten dollars let's do three this guy here was a little bit more obscure i guess his name is lucas and he's only got one review but it's five stars so i will record a natural english deep mail voiceover while we're at it let's get this guy also youthful millennial american male voice over done i don't know if this is a mistake this guy says he'll edit a video for a small commercial ten dollars let's do the standard package simply because i feel bad hiring someone for ten dollars this guy here is a fiverr pro level one seller 5 star rating 4 reviews don't want to wait 10 days but i don't think we have a choice industry standard can't go wrong with that 75 bucks and finally let's finish it off with this guy here this is liam dixon he's got 104 reviews 5 star rating let's do the standard for 35 bucks i like the sound of that boom [Applause] it's officially judgement day i've got a list right here of all our sellers and what we're going to do is watch their videos one by one and then at the end of all of that i am going to rank them from my favorite to least favorite it is worth noting that i got pretty much every single one of these videos back a lot sooner than i expected even the one that was supposed to take 10 days was actually delivered to me in just two let's begin this is shepard media for 25.25 [Music] all right [Music] hey [Music] what 25 bucks for that that's a steal the color grade really well done i like the colors looks nice and appetizing now the transitions although it sometimes i found them to be a little bit corny they were actually really well done and i really appreciate the creativity that was a lot of work for 25 bucks also really creative how he went through the logo at the end almost forgot to mention [Music] [Music] that [Music] okay [Music] sound design was really well done i found that the sound effects were appropriate the speed ramps did feel a little bit fast and abrupt at times i think those could be smoothed out a little bit for 35 bucks i think any client would be happy with that this one i felt like there was nothing really special about it it was an upbeat song but the footage was very slow and didn't really fit i definitely like the 25 and 35 versions more [Music] yes [Music] from a pacing standpoint i would say this is the best video yet i think that those jump cuts he used was really creative and it ties in well with the music i also think this could have benefited from a little bit more sound design but the transitions are well done i really like that shot where it sort of zooms into the pepper and then comes out of the onions that was pretty creative and i definitely wouldn't have thought of doing that a quality edit for 75 bucks [Music] from a technical aspect i guess that's a pretty well edited video but i did ask for a 30 second commercial this was 59 seconds i do think that if he followed the guidelines and made it a 30-second edit he could have been more selective with his shots and that would have made the video better [Music] yup oh baby let's go that was easily the best one so far for a hundred bucks yo i don't know how to say this guy's name but he was certainly the most creative so far particularly with the way he did the logos at the beginning and at the end of the video the speed ramps and the way he transitioned each shot was very tasteful i really like that split screen he did that was creative and the overall video just flowed really well i think any client for 100 bucks would be thrilled thrilled [Music] oh no okay it's not their fault now i was the one who included this song in the folder as kind of a curveball but i was sort of hoping that no one would actually use it for this generally when you make a commercial for a product or a service you want to portray the same feeling that you want your customer to have when they enjoy your product in this case it's pizza now i'll hand it to them that it's different but i don't know that a sad somber undertone is it now i'm not trying to hate they clearly know their way around an editing software these cuts are good the video is good it just doesn't fit the pizza commercial vibe [Music] oh i always love when the commercial ends with the logo on the beat now the colors do look just a little bit too clinical or pale but the cuts are really well done the flow of the video is there i like the transition it all just works very well 120 definitely worth it what is this oh this is the voiceover okay i'm pumped to hear this mac voiceover pico pizza hero take one it's not fast food it's not fine dining but who said there couldn't be something in between we're a pico a totally fresh and innovative take on pizza innovative yo that way that that happened handcrafted neapolitan pizza hold on i just got an idea it's not fast food it's not fine dining but who said there couldn't be something in between we're a pico okay now this voice over artist i believe his name is mac mclean clearly very good at what he does in the 1960s the space race was on personally i don't think his style of voice over suits this particular pizza ad but i'm definitely going to hit this guy up in the future for something i don't know what but something it's not fast food it's not fine dining who said there couldn't be something in between we're pico a totally fresh and innovative take on pizza okay hold on this isn't gonna work until we actually put it on the pizza commercial so this is greg johnson's voice over on my edit of the pico pizza commercial it's not fast food it's not fine dining but who said there couldn't be something in between we're pico a totally fresh and innovative take on pizza authentic handcrafted neapolitan pizza made to order in just 90 seconds we've turned something you've eaten a million times into a completely fresh new experience let's have pizza has a whole new meaning dude greg johnson has a sick voice 160 bucks for that that was honestly like wow i genuinely did not have high hopes for these voice-overs but i'm pleasantly surprised [Music] yeah now we're going to start pumping up the price just a little bit more this is lucas for 275 dollars i love that that is one of the best we've watched so far that's definitely top five maybe even top three now that track is absolute fire i'm actually surprised more people didn't use it so lucas is clearly one of the more advanced editors that we've hired his transitions were very clean and seamless he incorporated some of those overlays the picture and picture i thought that was really creative the video did start just a little abruptly i felt like it could have eased in a bit more i would even go as far as saying i would pay 400 for that honestly but now it is the moment we've all been waiting for this is the 500 video [Music] are you kidding me that was super creative i should not have ripped this up the logos the colors the transitions the sequencing everything was on point the overall video had a concept to it it was like deconstructing the pizza in reverse and then at the end quickly constructs it again this edit is in a territory of its own separate from the rest the only thing the only two things that i think could have been done just a little bit better the transition from the tomatoes to the cheese could have been just a little bit smoother and i didn't love the optical flow or the frame blending on the pizza toss shot it looks a little wonky but apart from that this video was absolute fire now it is time to rank our editors based on my own personal opinions and interactions with these sellers this is how i would rank them i would love to know how you would rank these editors down in the comments below thank you to fiverr for sponsoring this video if you would like to check out my curated store of all of my favorite sellers on fiverr you can go to the link down in the description below if you'd like to save some money use the code shipper15 at checkout to save 15 on your next purchase but that's it i hope you enjoyed it if you did then make sure you leave a like don't forget to subscribe follow me on instagram daniel.shifer and as always i will see you guys in the next video

Channel: Daniel Schiffer

Views: 16,469,767

Keywords: i paid strangers to edit my commercial, paying strangers to edit photo, paying strangers to edit video, fiverr editors, fiverr video editing, video editing challenge, 25 dollar video editor, video editing, photoshop, paying strangers to photoshop, paid strangers to photoshop, paid strangers to edit video

Id: t1QRdhVCzeA

Length: 13min 30sec (810 seconds)

Published: Wed Mar 18 2020

Reddit Comments

[u/trancematik]

Actually really cool deconstructing editors techniques as opposed to an ad. I've seen way more videos masquerading as informative when they clearly were PR stunts, and this was the opposite.

[u/picnicface]

I think he should’ve viewed the videos and ranked them before knowing what the price was.

[u/MarcEcho]

Guy in video : "His transitions were very clean and seamless"

Transition be like : https://i.imgur.com/LsZK4BS.png

[u/BenevelotCeasar]

This is really cool, and I’m glad he actually talked about things done well and opportunity for improvement in a way I could understand. Sometimes videos like this are a way for people to be jerks to those trying or starting in a field, and this dudes excitement at the creativity of others was awesome. Hope some of the better editors see business and opportunity come their way!

Edit: also want to say he paid them! He didn’t say “do this for exposure”. Props.

[u/Meior]

I used Fiverr once for a logo. It was the most wasted money I've ever spent, and I bought Duke Nukem Forever.

[u/CyanPomegranate11]

Next step: AB test the videos against the original to see if they work better

V/o: sometimes breaking through the “sea of sameness” by using and unexpected voice can drive better cut-through bc it’s distinctive and ownable

[u/ArosHD]

Didn't realise the $500 one was a deconstruction and was confused as to why they decided to place the dough spinning clip near the end, but it makes sense when he pointed it out.

I think the $35 and $100 ones were better than this actual ad tbh. How much did he charge for his work? Obviously he did a lot more than editing.

[u/blankblinkblank]

These videos are mainly interesting to see how little someone is willing to sell themselves for.
It's pretty depressing.

I've never used fiverr but I have used upwork and things like that and there are so many "clients" on these sites taking advantage of people in poorer countries where the exchange rate for the US dollar or Euro is so bad that paying someone 10 bucks to edit and color grade is a lot of money.

And then for people where 10 bucks is NOT a lot of money, well, they're out of luck too because so many people are willing to do five jobs and get paid for less than one. So now the whole market is falling etc.

[u/nauticalsandwich]

To my taste, these all fail. They are all "YouTube"-type videos that prioritize style over tone, rhythm, and story, although that may have more to do with the direction and music this guy gave the editors than the editors themselves.