Aristotle once said, “To avoid criticism,
say nothing, do nothing, and be nothing.” I guess that’s the reason we’re not allowed
to criticize Shane Dawson; because his videos say nothing, do nothing, and are hour-long
compilations . . . of nothing. Shane Dawson is widely considered to be one
of the hardest working YouTubers, which is remarkable since he uploads the fewest videos,
all of which have the least amount of actual content. Yet at the same time, they are so, so long. He’s also known as one of the sweetest and
most genuine people, despite everyone also knowing that he built his entire platform
off of literal degeneracy. Shane Dawson is here, up for creator of the
year. Spent half his career . . . in blackface. Huh? Nobody remembers Shanaynay in this room? Okay. Jeffree Star on the other hand is one of the
biggest names in the beauty industry, and he doesn’t even try to seem like a good
person. So when I heard they were teaming up to make
yet another documentary series together, I knew it was going to be nothing more than
an empty, overly dramatic PR piece. But I was wrong! I mean, that's exactly what it was, but it
was also a manipulative cash grab. The Beautiful World of Jeffree Star. It was a series that Shane had been teasing
for months and months, billing it as an insider look at the beauty industry, and how that
crosses over on YouTube. Throughout this series, Shane would create
his own makeup collection, while also giving a behind-the-scenes look at dramageddon: which
was a really stupid name that people gave to that thing that happened in May between
James Charles and Tati Westbrook. This specific piece of information made the
video a lot different from his other documentaries though. The dramageddon event was so massive on the
internet that it even got picked up by mainstream media, getting coverage from the likes of
CNN, NBC, Good Morning America, and most importantly: me. And here was Shane Dawson telling us that
he had a behind the scenes look at Jeffree Star’s involvement in the whole thing, so
that’s obviously going to interest a lot of people, which is why he dramatically plastered
it all throughout the poorly-edited trailer for his series. In addition to that, he also teased that there
would be conspiracy theories thrown in, an in-depth look at the business side of things,
and even footage of a home invasion. And to top it all off, it was going to be
a-- INSERT 9 PART SERIES: 9 Part Series. Hello!
Shane Dawson really stepped up the hype. And then he refused to deliver on any of it. Instead, he gave us 6 hours and 58 minutes
of this. So episode 1, he starts us off with a disclaimer. Yeah, this series is about as real and unstaged
as a David Dobrik vlog. Anyway, the first 20 minutes are really repetitive. I’m scared that people are going to like
think like, oh Shane’s ugly, Shane’s fat, Shane’s whatever. I’m so, like fat right now. What if they’re like, wow who’s Jeffree’s
like, fat friend, that’s so cute that he’s like, hanging out with like, that fat girl,
and like. I like how even Andrew behind the camera is
like “SIGH . . . please stop”. Next, he complains about not being as rich
as other people. Like, when I look at that Forbes list, I literally—I'm
so not close to that, that it’s like crazy. That’s right, this is a multi-millionaire
who lives in an LA mansion, complaining about not being on the Forbes list, and then immediately
getting chauffeured to the airport and on hopping on Jeffree Star’s private jet. The two of them fly to a meet-and-greet and
announce their upcoming makeup collaboration to their fans, and this is also where Shane
starts to lay on the manipulation. ‘Cuz I’m scared. I don’t think anybody’s going to buy my
palette. Like, I know maybe some people would, but
I’m afraid, like why would anybody buy mine, look at me. He gets over 10 million views a video. He could get his subscribers to buy his bathwater. Even though I personally wouldn’t recommend
it. Episode 2, Jeffree Star gives Shane a tour
of his new buildings, and talks about his merch partnership with James Charles. He’s like my little brother. Alright y’all. Except during dramageddon, he called James
a predator, told the internet he was going to come forward with a bunch of evidence,
and then proceeded to make a video saying that he wasn’t going to show any evidence
at all because he’s “done with the drama”. Like I said, Jeff isn’t a good person. While he’s in Jeffree’s office, Shane
continues to be manipulative. Like, people watch our videos, but I’ve
never made money selling things. He’s a New York Times best-selling author,
Amazon store owner, and does Honey sponsorships in every other video. I’m willing to take the hit because this
is art to me and I’m not in for the money. Some people, like, sink or swim. So a few people are sinking right now and
it’s f---ing my money up. I’m-- I’m not doing this for the money. . . . my guy. The amount of money all these young YouTubers
are making right now off of merch stuff—I'm so stupid. Multi-millionaire crying on the floor of Jeffree
Star cosmetics because Jeff told him he’s worth more merch money than he’s been getting. That’s about all I can take of that episode. So the theme of episode 3 is Shane and Jeffree
overcoming their controversies. For example, earlier this year podcast clips
resurfaced of Shane Dawson claiming that he did very inappropriate things with his cat,
and Shane showed his reaction to that. This is so stupid. We’re all literally talking about this,
when 50 people died 3 days ago, and when the f---ing world is almost over. Shut the f--- up. Can’t imagine why anybody believed the cat
story was real. Oh! Ha. Oh my god, he does this every time. Oh yeah, daddy like. Can’t imagine. Also, in this episode, Jeffree Star gets robbed
. . . but they only show like one picture? Jeff claims the robbery is just people trying
to set him up, as always. It just causes doubt, and there’s no point. Just like, why are people always saying I’m
racist, you’re this. They want to cause doubt in our audience. No I’m pretty sure it’s because of this. INSERT CLIP: Shut up you f---ing n----- b----! Will you beat that n----- up for me? She’s a fat ugly b---- you stupid c---! But remember ladies and gentlemen, he apologized. So episode 4 starts off with a brief factory
tour. Hi ladies! Hi. Hello! Oh look! It’s the only people in this entire series
who are actually doing work. Then, halfway through episode four, we finally
get to the first business meeting for their makeup collection where we hear . . . actual
numbers. INSERT CLIP: Half a million units, 20 million
dollars in sales. And I oop! Out of a 9 part series, it took 4 and a half
episodes just to get to the point. Last year he made a documentary series on
Jake Paul (for some reason) and Jake Paul didn’t even show up until episode 5. So far, we’re halfway through this beauty
series and he hasn’t shown the break-in footage, he hasn’t shown anything from Dramageddon,
he hasn’t even shown any part of the makeup production besides picking out colors. It’s been hours and hours of filler content. Proposing to his fiancé, riding around in
a jeep, dancing riding around in—not a Jeep. He got called out for spreading misinformation,
so I guess now his approach is to spread no information in his “documentaries”, even
though a bunch of shaky-cam clips of ordinary life events really makes it more of a vlog. And most vlogs are at least edited logically. He has so many time skips and location changes
in one episode, I feel like I’m watching Inception. This weekend, a photo popped up online. And they took an entire shade! Once again, they just a show a picture. What kind of documentary just tells you the
thing happened without actually telling you what happened because the thing happened? So episode 5 is the first time that Shane
gives a look at anybody in the beauty industry other than Jafar. Morgan Adams, who actually seems to be like,
a normal person. It’s kind of refreshing. Apparently, she went on this brand trip where
all the girls there were trying to pressure her into getting plastic surgery, which is
really disturbing. But thankfully, Jeffree Stahmer had some words
of wisdom. If they were all just themselves, imagine
how great everyone would get along? But all they’re focused on is “I have
this much more than you. I’m better and I’m better and I’m better”. Why does that remind me of something? I have this much more than you. I’m better and I’m better and I’m better”. They then have a design meeting about the
packaging for their makeup collection. Wow, what the f---. What the f---! Oh my God! I’m trying, really hard to make you happy. You’re killing it. I'm almost glad they didn’t show any real
business meetings, because this whole series, Shane is so unprofessional with everyone at
this company that it kind of hurts to watch. So episode 6 out of 9 took place right before
their make-up launched. Okay, How do we know that we’re gonna sell
them? I don’t know, I just can’t imagine like,
that many people actually like, you know what I mean? As if he didn’t know the palette was going
to sell out. Even if 20 million people didn’t care about
Shane, It’s still a Jeffree Star cosmetics pallete, come on. I’ve never done a photoshoot before, I’m
freaking out, what do I do? Does this man do anything other than lie and
say “oh my God”. Next, during the photoshoot, they shove in
a bunch of footage of Jeffree Star being sad because his dog is in the hospital, which
is obviously sad but really convenient to include right before your product goes live. Unless my dog was like dying, for real for
real, I’m not gonna cancel. Like, this is your day, this is so special. So I didn’t want to like walk on set and
be like, I’m depressed”. Yeah, cuz that’s Shane’s job. Next, there’s this extended scene where
factory workers assemble the makeup pallettes for them, while Shane and Jeffree hug and
cry in the background, which pretty much illustrates the issue with the entire series in one frame. And then bam. So, there’s three episodes left, and Shane
hasn’t delivered anything he said he would with this series, besides, you know, the 1.1
million units of makeup that they sold out. But you’ll never guess what happened--
He stopped uploading. Shane Dawson completely stopped his series
the moment he got his money, without giving any further updates on the schedule for 9
days. He and Jeffree then tried to go on damage
control, with Shane saying that he did an Instagram poll and more people wanted to see
the business than the drama, which A) I seriously doubt, and B) why wouldn’t he do that poll on YouTube,
where it wouldn’t disappear after 24 hours. He also lied about when he edited the trailer. The trailer I actually edited in f---ing March
or something, I don’t know, a long time ago. And yet somehow Dramageddon happened in May. Then Jeffree went on camera and lied about
the number of episodes. There would be like maybe nine episodes, which
we never really agreed or said was going to happen, he just kind of said that. Nine part series. Half the people are like Shane, are you clickbaiting
everyone, are you just not going to talk about it anymore? And we are really on the fence. 24 days after leaving his 9 part series at
6 episodes, Shane uploads the “finale”. He threw 6 minutes worth of dramageddon footage
in there, none of which gave any exclusive or new information. He wrote off Jeffree Star’s unfounded allegations
against James Charles as “popping off on Twitter” which is disgusting and dismissive,
he didn’t adrress the conspiracy theories, the break-ins, the rest of Morgan’s story,
anything. But you know what he did announce? A new palette. The world’s most genuine YouTuber just used
everyone else’s drama to sell his makeup palette, and somehow managed to walk away
with none of his own. And also several million dollars. And as for me, I’m just taking notes. Look out for the D’Angelo Wallace x Richard
Spencer makeup collection, coming out 20-never because I don’t associate with ra--
Anyway, looks like I’ve gotten ten minutes of content out of this, so leave a like, tell
me what you think and subscribe if you haven’t already. Thanks for watching and a big thank you to
my 226,000 subscribers. Okay bye. Just a normal, non-controversial video that
nobody will get mad at.
He’s right, Shane and Jeffree crying next to the workers working really does sum up a lot of what’s wrong with this whole series. Imagine if Shane was kind enough to even just split ten million of his dollars among those ‘lower tier’ workers, he would still have millions and millions and millions of dollars (and counting)... but he won’t.
Bless him! He's basically saying what a lot of us have already said, but condensed it into a digestible 10 minute package. But yeah, I could watch him go on for hours about all the things wrong with the series.
I fully agree. The series could have been really great, exposing the beauty guru life and etc. instead we got a 6 episode long commercial for a palette where Shane keeps whining about how he's not as rich as the other YouTubers. You are literally filthy rich.
I gotta say I agree with him
Insightful king. 💞
This was well worth the wait. Too many people have black and white opinions on Shane and I'm glad someone is actually criticizing the series instead of repeating "Shane dawson bad".
Damn, I agree with everything.
I'm glad someone commented on the added green shade bull, it's just another cash grab but this time they want you to buy the palette again? The hell?
Edit: I was unaware they were selling it individually.
Love this!