Hi, welcome to me is talking about whatever I
want. Today I'm going to be talking about Justin Bieber's new song, Yummy. And his antiques
regarding that song of which there are many. So, first off my thoughts on the song, it's
not bad, y'all are just mean. Well, okay, let me get this straight. The song is actually
really, really, really, really bad. It's just not quite as bad as some people were saying. From
a musical perspective, it's very polished. His singing is very clean, the instrumental's nice.
But that doesn't make it a good song. The entire song is ruined just off the bat because the lyrics
are absolutely inexcusable. There's no world in which you can pretend that the lyrics to Justin
Bieber's Yummy are anything short of the laziest writing I've ever encountered. "You've got that
yummy." I don't want to sing it because then I'm going to get copyright claims, but we've heard
the song, right? We know how the song goes. He just says the same thing over and over.
But I think there's one part of the song that nobody really talks about that I want to
talk about. So y'all were so caught up on him saying yummy, that you let him get away with
saying, "Standing up, keep me on the rise, lose control of myself I'm compromised. You're
incriminating, no disguise. And you ain't never running low on supplies." What does that mean?
Like it's not lyrics. He's just saying words that go to the beat and happen to rhyme. That being
said, it's still not the worst song I've ever heard in my entire life. In fact, it's not even
the worst Justin Bieber song I've ever heard. I mean, when this boy was famous at age 13 and
y'all were all Beliebers, he was releasing some really trashy music. And you made him famous
regardless. So don't complain when he's 20, whatever now, and you're getting Yummy. You put
this into motion. So I'm definitely blaming every 12 year old Belieber from 2013 for this.
So yeah, that was my little song review. Now that we've talked about that we want to talk
about Justin Bieber's desperation when it comes to promoting this song. Releasing a bad song,
we've all been there. Well, I mean, no, I haven't released a bad song. But we've all been in the
business of not being on our best. Sometimes you just come out with something and it's just not
as good as what's expected of us. But generally you kind of just move on and do better. That's
usually the reaction I see from people. However, Justin Bieber has doubled down on this song so
hard. You would think his life depends on it. He posted on his Instagram, he's deleted them
now. But he had like these full page... It was the thing where you like use more than one
Instagram posts to make a big picture. Which by the way is if your account looks like that...
Nevermind, that's not what this video is about. But yeah. He was basically instructing people
to purchase the song multiple times from his website. He was telling them to download it on
iTunes. He was saying to play it while they were asleep at a low volume. And my favorite part was
he said, download like a VNP because he didn't know how to spell VPN. Basically, he wanted
people to make sure they were buying it from the US. Which is like the crummiest thing I've
ever heard. Like, "Oh, Hey, what's up all you Indonesian fans," for example, "Unfortunately your
streams aren't as important to me as my American fans. So can you just pretend to be American for
a second so I can get number one on the charts?" it was truly like just the most mind boggling
thing I've ever seen from a... No, it's not, why am I acting like that's the case? It was
the most mind boggling thing I'd seen that week. And if the Instagram posts weren't cringy
enough, which they were, he was also posting these horrible TikToks. Now the funny thing about
the TikToks was like the first one that he posted promoting his song, he was in his kitchen I
think. Or he was in somebody's kitchen. And he was dancing. And there was like somebody in
the background. It was kind of cool. I'm not going to lie. But then all the other TikToks
after that, he's just in bed. It was like, his people told him, "Hey, we need you to make
us TikToks." And he's like, "Oh yeah, I got you. Let's do this." And then they're like, "No, we
said TikToks. We needed like five." And he's like, "Can I just do them right here? Like from my bed?"
But he's literally in bed recording those TikToks. I've never seen somebody so uninterested in their
own work before. Then again, calling the song, his own work when it had like six writers is a bit
of a stretch. And then another way you could see how desperate he was for the song to go number
one, was he was hosting these cringy Instagram live streams where basically he was begging his
fans to buy his song right there. He was like, "Did you get it on iTunes?" And once a little
girl was like, "Oh yeah, he did." He was like, "Okay, great. I'm so proud of you." "Hey,
have you downloaded Yummy on iTunes yet?" The memory you just created for that little
girl. She's going to grow up and forever remember her phone call with Justin Bieber.
During which Justin Bieber interrogated her, and forced her to reveal that she purchased
a song on iTunes. That ain't it chief. So yeah, that's one thing. But I think there's
like a deeper element to it. Part of why I personally don't like, not just the song, but
the rollout of the song is he was trying to force the song to become a meme. And the reason
I know this is true is there's this one part in the music video, which yes, unfortunately I did
watch, where his chin is kind of like... This isn't helping explain anything is it?
Let me just insert a picture. So yeah, as you can see, his chin was doing this really
like meme extension thing. And there's this part where his eyes were doing the same thing. It
just was so weird. And it was obviously just put there for people to be like, "Oh, that's
weird. Let me talk about it." So another way you can tell the song was supposed to become a
meme is because the refrain was so repetitive. It was just impossibly repetitive. I've never
heard somebody say one word so many times in one song. It was obviously very TikTok friendly.
You know what I mean? Saying yummy over and over. I can just in my head visualize e-boys all
around the world, painting their nails and showing off their different outfits. So every
time he says yummy, the outfit changes. I should make a TikTok like that. It'd probably get some
views. I bet if you do what I just described, you will get on the For You page. So yeah, he was
to go viral on YouTube. He was trying to go viral on TikTok. Another reason you can tell he was
trying to go viral is because he kept posting pictures of babies with the hashtag yummy. I guess
so we would talk about it. And we did talk about it of course, but it's just like, "That's weird."
Because Yummy's definitely not about ice cream, right? You know what the song is about. Right? And
you're using pictures of babies to promote it with the hashtag Yummy. That's a little weird my dude.
But nevertheless, you got to do what you got to do for those sick memes. Right? Those dank memes.
So yeah, I really didn't appreciate how he was trying to force it to become a meme because
you don't get to decide whether or not you're going to become a meme, it's just, it happens.
But the thing is like this kind of reveals a larger issue that we're going to be probably
seeing a lot this decade. And it's celebrities versus the internet. So the earliest example I'm
thinking of is Will Smith and all that implies. Will Smith represented actors. So now actors
are not just trying to be relevant in movies, they're also trying to be viral on the internet.
The thing about YouTube, the reason it works is because people are relatable generally. There's
absolutely nothing relatable about making 20 million dollars per film. And nevertheless here's
Will Smith trying to pretend like he's just like any other vlogger. And this isn't even to say
that Will Smith's vlogs are bad, because they're not really bad. It's just annoying because you can
tell that YouTube was heavily trying to push the fact that they had Will Smith on the website.
Another way you can see that is like with late night television, Ellen DeGeneres, Jimmy Fallon,
Jimmy Kimmel, James Cordon, oh my gosh. These people literally, they literally have a platform
already across the entire world. And yet they're just straight up spamming, YouTube left and right.
They will take one episode of The Tonight Show and they will cut it up into 20 videos and then
just publish them all. And it's the absolute worst way to run a YouTube channel. But clearly
it's important that these people are also viral on the internet. Apparently that's becoming a
new part of being a celebrity. It's just that celebrities are really awful at doing it. So
now what I'm guessing, we're going to see is singers. I guess the new thing is we're going
to see a lot of singers trying to be viral. And I guess you could argue that this has already
happened with people like Lil Nas X and Old Town Road. But the thing about it was Lil Nas X was
very much an internet meme person already. That's why he seems to be so good at what he's doing.
It's not like he is already living an unreachable lifestyle, and then he decided to kind of take
advantage of normal people. He, a normal person used the internet to propel himself into stardom.
And I think that's kind of amazing. But when it's flipped, it just starts feeling a little weird.
When somebody as large as Justin Bieber is trying to manufacturer something that's designed to go
viral. It just feels like a cash grab. And I mean, it is. I don't know I'm being so nice. So yeah, I
guess this is the year of the meme singer. Oh no. The thing is too, Justin Bieber is acting
irrelevant and he's not. But I think he also is. He is traditionally relevant. So anything
Justin Bieber releases, he can get airplay on. Anytime he wants, he can call up somebody and
get an interview. You know what I mean? He could probably be in any movie, anyone's song. He could
do anything he wants. Traditionally speaking he's very relevant. However, I just don't think he's
that relevant on the internet. Because if he was, first of all, we wouldn't be dragging him so
heavily. But clearly his people have told him, "Hey, you've got to be big on the internet too
if you want this to work." And it's not like... He's always been popular on the internet. That's
generally where fans congregate. But his people are trying to turn him into a meme. And sadly,
it's just turning him into an object of ridicule. You can see where Justin Bieber falls short
in terms of relevance when you compare him to somebody like Roddy Ricch. Yummy got beat by a
song called The Box. Ee, Er. You've definitely heard it. And that song did better because it's a
meme. Like, okay, on the one hand, it's a really good song. I enjoy listening to it. I've heard it
a lot of times. But on the other hand, part of the beat it goes like Ee, Er. Like, it sounds like
somebody's swinging a door open. That's a meme, it turned into a meme. Everybody's typing up Ee,
Er. Oh, that's my favorite part of the song, Ee, Er. I think I even put it in one of my videos. You
do not need more money. What are you going to do with it? Put in a box. So that's an organic
meme. Roddy Ricch didn't say to himself, "Hey, I want this song to go viral. So I'm
going to put a really weird sound in there." No, his people just put a really weird
sound in there and it sounded good, and the internet latched on to it. That's
why Roddy Ricch is doing so much better than Justin Bieber. We like his stuff more because
we're not feeling pandered to. And honestly, I don't even know if Justin Bieber has
the power to do what Roddy Ricch does because he's already established himself in that
separate realm of traditional celebrity. So his shortcomings are becoming really apparent
and it's not a good look for him. Neither was the pink hair in that music video. But
that's not what this video is about. You can also tell that Justin Bieber is desperately
trying to be relevant with his appearance in David Dobrik vlog. That was insane to me that
Justin Bieber was on David Dobrik's channel. But the thing is in terms of YouTube,
David Dobrik is more relevant than Justin Bieber. Obviously Justin Bieber's music
videos get more views than David Dobrik, but that's typically because people are coming
from outside of YouTube to view Justin. David Dobrik on the other hand is loved by pretty much
everyone on YouTube. So celebrities are basically using David Dobrik for star power because he's
very brand safe, very viral, very liked. But it's not working because these celebrities
are not liked. Nobody wants to see Justin Bieber popping out of a backseat and surprising
fans and forcing them to download his music. That's not good content. And it's not David's
fault. It's just Justin. He's not relevant, because he's too relevant. The last thing I
want to say is that Justin Bieber basically still won because we have hyped him up so much.
There's a plethora of videos about Justin Bieber and his antics right now, including this one.
Yay. I love hypocrisy. Basically. We've given this man so much attention and hype off of his
crappy little song that should never have gotten off of his laptop. Should never have been uploaded
to Spotify. We've turned the song into a cultural phenomenon. And I can't believe we did this with
something that's so undeserving of it. Quite literally I don't think we've talked about a song
this much since Old Town Road. Which that could be a whole video in and of itself. It's like as
much as we all hate Justin's new song and as much as we don't want him to succeed with something
so mediocre and contrived, we gave that to him by giving him an endless amount of attention
and energy. Literally like I'm doing right now. So yeah, in the end, Justin, Bieber still won.
He's still going to be laughing all the way to the bank. I just... Why do we let celebrities
do this to us? I promise you that if we just had a day where we didn't pay attention to any
of these people, they wouldn't know how to act. Every celebrity would probably just start
The Purge if they went a day without Instagram likes. And actually that would kind of take care
of the whole issue right there. Also Justin, Bieber's coming out with an album or something.
If Yummy is this bad and he's pushing it so hard, it's safe to assume this is kind of like
the best he has to offer. This album is going to be trash. So don't worry. I will
be talking about it. Anyway, who cares?
