- This is something
I'm doing all the time. All the time. Everything that I say, I always try to package it
in some kind of story format. Why? Because human beings were
wired to learn through stories. All of you here, you will
remember a story over a point. Why is that? Because there is an emotional
component to a story. Logical points, meh. We forget them. It's just logical, it's just mental. If you associate it to a
certain story, it clicks. This is how we've been learning forever. People pass down lessons through stories through generations. Everything is about stories. Everyone, stop waiting to take action. You gotta give yourself
permission to take action now. That's the point. Say you saw a little
video just saying that. Like, oh, cool, okay. I guess I'm waiting. I should give myself permission
to take action, right? Cool. You'll probably forget it in two seconds. But what if I combine this
exact same point this way? A lot of people are
waiting to take action. We're conditioned this way. Look at any movie, any Disney movie or even superhero movies. Think of Marvel, Spider-Man, right? We see this. We see Peter Parker
before being Spider-Man. What is he? Some shy, quiet nerd. And then, one day, what happens? A spider bites him. And when the spider bites
him, everything changes. His life changes and he
taps into Spider-Man, living his dream, a superhero. And we see that and we're inspired. But how does it condition us? We're now just waiting, just
like Peter looking for spiders. When's that spider gonna bite me? Any spiders around here? Come on, spiders. Another day of waiting? Spider! Where are you? Spider! Hey, that spider's not coming to bite you. You wanna be Spider-Man? Bite yourself. Take your hand, give it a gentle nibble, don't rip it off, a gentle nibble, and give yourself
permission to be Spider-Man! Same exact point, no? Stop waiting, give yourself
permission, take action. One's just the concept. Okay. The other one's packaged
in this Spider-Man story. You're gonna remember it. You remember the Spider-Man story. It makes the point hit home because there's an
emotional component to it. So even in teaching, it's stories, conversation skills, talking to friends. It's stories. Your brand as a person. It's a story. Everything is stories. Here's another example. There is someone out
there who will love you and accept you for you,
no matter who you are no matter what you're into. You might think that's not true. You're like, who would ever love me? I'm too weird, I'm too
damaged, I'm too broken. No, no, no. There's someone out
there who will love you and accept everything that is you. There's the concept. Oh, thanks Julien. You just have to have faith. Thanks. Appreciate it. There's the concept. What if we package it in a story? Here's the story. This is a true story. It's the story of Mr. Hands. You might have heard me
talk about this one before. Mr. Hands was someone who
lived in Washington state. I believe he worked at Boeing in Seattle. Smart guy, good job, good life situation. I believe he even had
a good rep at the time. But Mr. Hands... That's his son who just walked by. (audience laughing) Mr. Hands had a weird fetish. (audience laughing) Now, when I say weird fetish, you're probably thinking who doesn't? Come on. But his was exceptionally weird. His fetish was every now and then, he liked driving up, he had a little ranch up
north outside of Seattle, and he liked driving up there and his fetish was just going out to the ranch, relaxing, the fresh air, and then occasionally, getting fucked by a horse or a bull. (audience laughing) True story. That was his thing. Just every now and then, just come on. Like, maybe a bull day. Sometimes it's a horse day. And he loved doing that, Mr. Hands. You can Google it. But something about his fetish was missing and he was like, you know what? I like this, but it'd be a much more
pleasant experience if I could share it with friends. So he went out and found 10
to 12 other people who'd go up with him up to his
ranch and they'd all get fucked by horses and bulls, just like deep, just going ham. And that went on for
some time, until one day, Mr. Hands got fucked a little too hard. His favorite stallion
got a little too excited and there was a breach and some blood started
dripping from his anus. A little few drops at
first, a little bit of shit, and then started gushing out. Friends were freaking out. "Oh man, what do we do?" So they'd rush him to the hospital. Now, they're not gonna go into the hospital 'cause everyone's gonna find out about what they've been doing. So they pull up, they dump him out of the car and drive off and he's just lying there
with his bleeding ass, like, "Help!" They rush him into the hospital, they try to save him, but he dies. True story, he's dead. Fucked by his horse. So that's the story. Now, why is this a very
disturbing, messed up, but yet very inspirational
tale for all of us? It's a very inspiring story. It actually brings tingles to my heart, tears to my eyes. Because this relates to you if you're someone who has that fear that maybe no one out there is for me. Maybe no one out there
will accept me for me, love me for me. You can come back to the Mr
Hands story, be inspired by it, and realize that if this person can go out and find 10 to 12 people to
get fucked by horses and bulls, you can find one, just one person who will love you for you, no matter who you are! Like, imagine the universe, God came to you and said, "I
will give you a challenge." And you're like, "Okay,
universe, what's the challenge?" "You must succeed. Challenge one, go find 10 to 12 people
to get fucked by animals. Challenge two, just find
one who likes you for you." What's the easiest one? - [Audience Member] One. - One. If he can do it, so can you! (audience laughing) Okay? Now, notice, what's the point? The exact same point
packaged in this story. You're probably never gonna
forget the Mr. Hands story, especially such an extreme, graphic, emotional roller coaster
type of story, right? So, with everything, you wanna start thinking
in this story format, okay? I do this with my teachings. Every point I'm saying, I'm mostly trying to link it to a story, a metaphor, a comparison. I'll even look back at my life at some of the crazy
stories that happened to me, and you should do this as well, become a person full of stories, and with every single story, what I do is I'm like, well,
based upon this story here, which has a very deep,
say, emotional impact, what are some lessons that
people can learn from it? Packaging those lessons within the story make the lessons click. Even if you think back to, say, myself, my content, my brand, sure, there's some ideas and
teachings that come to mind, but a lot of it is story-based. You'll remember different stories, crazy things I might've said, my whole story, my brand, my journey, that's what resonates with you. So you gotta harness the power of stories. Now, this can come down to your own story, can come down to that. So looking back at your
life, what are crazy stories? It can come down to someone else's story and it can come down to a fictional story. You can make one up, right? I do this a lot when I just say, so let's say, for example,
you're blah blah, blah. Technically, that's a made up story. Let's just say you're
really shy and, you know, you see someone, you think they're outta your
league and you get stifled. Made up story to illustrate a point. Get it? Same thing with Spider-Man. Say, well, there's Spider-Man's
story, someone else's story. Oh, when I started out, I was so shy, I had anxiety around my own family. True story from my life. Everything is anchored in stories, okay? You must learn how to gather this and then learn the components
to what makes a good story. The first one is not
starting out with the climax. You do have to start with
what I call the juice, meaning don't just dilly-dally
around with a buildup, there has to be tension throughout, but you can't start with the climax. Say we take the Mr. Hands
story, how did it work? It's like, well, there's
this guy, Mr. Hands, right? Washington State, worked at
Boeing, so on and so forth. So you're thinking about that. And then it's like, well,
he had this weird fetish. That's the first kind of hook climax. There's tension throughout. You're like, what's the fetish? Fucked by animals. Oh gosh! But it gets worse. (Julien gasping) So it's different little
climaxes throughout, especially nowadays where attention spans are lower than ever. You've got to keep people
engaged to be receptive to what it is that you're saying. So that was the first climax. The next one is, he also
likes sharing it with friends. Oh my God! His horse fucked him too hard. (Julien gasping) He started bleeding! (Julien groaning) They took him to the hospital. He died. (Julien gasping) But it's inspiring
because twist, plot twist, and it links to you, epiphany. There's a whole rollercoaster
ride through it, okay? You gotta get good at this. Now, there are three key skills
to master on top of this. One is structuring, okay? Structuring your story, meaning there's a million ways
to say the exact same story. Structuring on a basic level means, well, what are the key components
that come first, right? For me to make this point,
this has to be said first, this has to be said first, there has to be this set
up, so on and so forth. So there has to be a
coherent structure, okay? Also, there has to be
hooks all throughout. There has to be certain
buildups all throughout. You can create tension
around anything, by the way. In terms of structure as well, something that really helps
is multiple threading. I would write that down. Marvel, we were talking about Spider-Man, the Marvel movies like
"Infinity War," "Endgame," the whole thing about those
movies is multiple threading. What does that mean? Most logical people,
when they tell a story, they're like, well, I'm
gonna start with my story, point A to point B, story one is done, And when story one is
done, they go to story two, then story three, so
on and so forth, right? Very linear. Instead, you want to have multiple stories going on at the same time you
can then switch between. Think of Marvel. It'll start out, you'll see two, three of the heroes dealing
with this situation. There's story one. After two, three minutes of seeing them
deal with the situation, it cuts to story two and you'll see three other heroes maybe on another planet dealing
with something else. Then it cuts to story three, two of the other heroes in another part of the
world dealing with this. Then it cuts back to story one, then two, back to one, then three, and the whole movie is just cutting between these different threads. It also hits on our ADD and
our low attention span, right? Again, social media really amplifies
this where after two, three minutes of seeing
the same characters, You're like, I'm bored. Where's my TikTok scroll? There's your TikTok scroll. Here's another situation with more heroes. Moving around. Multiple threading. If you can do this, it will really add a lot of depth and make whatever you're
saying very captivating. And it also helps with
running outta things to say. If you run outta things to say, boom, jump to the thread that was open, jump to the next storyline, right? I'll do this in content too, by the way. Whenever you see me make, for example, oh, back to the, you know what? The Spider-Man thing. That's jumping back to an old thread. Jumping in between, okay? So multiple threading, structuring. Then there's stylizing. This means adding a certain style, adding a type of you can say your own authentic speaking style. What does that look like? Well, what's your
vocabulary, your word choice? Are you swearing or not? Even swearing has a certain style, right? It's very different if I'm like, well, Mr. Hands had sexual
intercourse with a horse. Mr. Hands got fucked by
a horse, deep up the ass. Very different. Same point, right? Your choice of words. You should develop your own style of speaking that is unique to you, okay? Notice how what I'm about to do is I'm gonna link this to a
story to make this point hit. What's the point? You should develop a style
that's unique to you, right? Here's the story. Anyone know ChatGPT? - [Audience Member] Yep. - Our new ruler. If you go to ChatGPT, and you can all try this at home, write a paragraph about anything,
just a paragraph of text. You can ask ChatGPT rewrite this in the voice
of fill in the blank, any kind of public figure,
celebrity, writer, you name it, fill in the blank and it'll rewrite that text in their voice. Now, we're still in the early stages, it'll come off kind of cheesy or whatnot, but how does this link to you? How would ChatGPT rewrite
that text in your voice? If you were to ask it, hey,
write it in the voice of John. What would that look like? What's your unique style? Notice all these public
figures, writers, celebrities, they have a unique style. What's yours? You get it? Notice how just adding that story now made that point hit, huh? You gotta come up with
your own unique voice. Cool, Julien. Oh, but the ChatGPT example, everything is stories. So that's the whole stylizing. And then there's imagining,
that's the third. Structuring, stylizing, imagining, and that is adding graphic to it. It could be from simply
embodying it, right? Notice, fucked up the ass
by his favorite horse, rupture inside, blood coming out. It adds way more graphic. You're like, oh God, right? Takes you there. So, put your body into it. That could be one, right? Just doing something as simple as that. You say, everyone's like,
oh, it's I saw it, right? This is something I learned
earlier on, no joke, by watching Dane Cook
do standup comedy right? He's hit or miss now. I've actually, a little side note, I saw a set he did in Los Angeles. This is three, four years ago. It was one of the best
comedy sets I've ever seen, but the whole audience
hated it except for me. But it was really good. He never put it out there
publicly, but it was really good. But what's his big strength
is he'll overact everything with his body, right? You'll see him do like,
oh, Dane Cook, raw, like all this crazy stuff. And for me, naturally, I
like, as I hope you know, speaking with my hands, right? This is Julien. Like, I'm a very hand speaker,
so I like embodying that, but that was something
that really struck a chord. I'm like, huh, a lot of his comedy, one, is story based, but two, there's a lot of body, like embodying it in the physical sense. And you'll catch a lot of people. They do this robot talk. Hello everyone. We're gonna talk today about stories and adding graphic to your stories. (Julien humming) And they're just like not moving. It's like a statue robot. No. Loosen it up. Get that stick out your ass. Get Mr. Hand's horse out of there, right? So, bring your body, bring
graphic, description, details. That's another big one. You know if you're telling a story everything that happened
'cause you were there. Other people don't know. Bring those details. It makes it real, makes it visceral. Use words that also hit
on the different senses. What did it feel like? What did it look like? What did it smell like? What did it taste like? 'Cause guaranteed, they probably did more with those horses and bulls than that. What does it taste like? A little bit of hair in front. Just that. Suddenly adds a whole new layer and it also hits on the imagination side. That's the imagining. It's like bring the person in
the story, versus, oh yeah, and then he just got
fucked by bulls and horses. Bring 'em into it, right? And again, any story, you
can bring it to a point. I'll share with you one
last one about cows. This is a true story. When I first started doing a
few live streams on YouTube, doing some live videos, for some reason, just in the spur of the moment, I shared this story and
linked it to the video. And I'll give you the example here. So this is a true story. When I was 12 years old, my parents thought it would be good for me to work a couple
weeks on a farm, okay? I grew up in Switzerland in a farm town, so they knew tons of people with farms. And I went to work for
two weeks on this farm. And it was a growing experience, it was a reality expanding experience, but a few strange things happened. The first one is I did not realize how scary chickens are. For real. Like, I'd have to go into this coop, this is a little side note, I had to go in this coop and
it was like this small thing and it's like, you gotta go get the eggs, but be careful they don't try to fly up and get your eyes. So I'm like freaking out
trying to get the eggs and then the second day I went in, I opened the coop and there was like a dead chicken that
they killed in there. So I had to get the body out. And I'm 12 years old. So, that was the first one. But it then gradually expanded
where the next one was he took me and he had these
cages with all these bunnies, these rabbits. Cutest things. And he's like, "Julien, look at all these. Pick one. Which one do you like?" Now I thought there was a little plan hidden in that question. So I looked and I looked at
the most scared one there. I'm like, "That one." He's like, "Good choice." Takes it, pulls out a gun, a rifle, it wasn't with bullets,
like those metal pebbles, and he's like, "Watch closely, Julien." Puts the rabbit down, the gun right there on the
forehead and kills the rabbit. And you hear the rabbit
like still scrambling dead and then skins it in front of me. Traumatic. (audience laughing) There's no point to that story. I just felt like sharing it. (audience laughing) The third one, and this
was the one with the cow, is I'd have to clean up
all the hay and the shit and there were all these cows and stuff and you'd have to walk
them, too, down the street. And one day, this person
drives up and he's like, "Julien, come check this
out, check this out." So he takes me in the back and there's this cow, it's like tied. And I see the guy like reaching
into his bag and he pulls out this long plastic glove and
I'm like, "What's he doing?" And he's like, "Just
watch closely, Julien. You're gonna like this." And I was like, "Okay." And I see him, no joke, take his hand and just
stuff it all the way in, into the cow. And I'm like, I didn't
know it was possible. I'm like, what is he doing? No joke. The guy looks at me in
the farm and he's like, "She's in heat." (audience laughing) And that's how I learned
how they inseminate cows. And they took out the bull cum from Mr. Hands ranch and
just put it in there. Now, I was 12. How does this link to my point? That's how deep we're about
to go here content wise. You might think we're
gonna scratch the surface, we're going arms length deep, so buckle your seat belts, okay? Storytelling! Get on it! (audience clapping)
