Etsy SEO | How To Do Etsy Keyword Research | How To Sell On Etsy | Increase Sales On Etsy

do you struggle when it comes to doing xc seo for your products do you feel invisible or don't understand how to get started when it comes to doing keyword research if you struggle with any of these this is the perfect video for you today i'm going to be sharing four different ways to do keyword research and find profitable tags to help you gain more visibility rank higher in the search placement and help you increase your xc sales so you want to make sure you watch this value pack video all the way until the end hi and welcome back if you're new to the channel my name is nancy and i help small business owners turn their passions into profits make sure to subscribe to the channel for weekly videos and don't forget to hit the notification bell so i could be the first one to notify you of any new videos now one of the most significant advantages of selling on a platform like axi is because of their building traffic especially if you're starting out and you currently don't have an audience to sell to so you want to make sure that you understand how to do proper xc seo keyword research because it's crucial for the success of your store by the end of this video you will have actionable tips that you can start implementing to do xc seo the right way so let's start with tip number one brainstorm for keywords so i recommend writing down a piece of paper keywords that accurately describe your products brainstorming for keywords is the process of generating seed keyword ideas and you eventually will plug these keywords using tools like e-rank or marmalade to generate ideas and eventually based on the data pick tags that will get you some traction and start gaining visibility for your products what i recommend is to create a list of 10 to 20 keywords that your ideal customer may be searching for when looking for your products and don't over complicate it think about what makes your product unique and how shoppers might search for them once you create the list the next step is to use a keyword research tool to see if these keywords can help you drive traffic to your shop you always want to check the numbers before using any tags the tool that i currently use is e-rank and i do have the pro version you could always start with the free plan and then upgrade later so you can have access to all of the additional tools that they give you to help you grow your xe business all right so the first thing you want to do is head over to e-rank i do have e-rank pro so it might look a little bit different to you and what you want to use is the tool called keyword explorer so once you have created the list of keywords that accurately describe your products then you want to validate if those keywords will be good keywords to use are people actually searching for those keywords you never want to just create a list of keywords and just use them or steal your competitors keywords or maybe someone else gave you some ideas of keywords to use you never want to use them without checking the data first because the purpose of doing keyword research is to make sure that you're finding tags that are profitable and they're going to be driving your traffic back to your etsy store so that's why it's really important to always check the data so once you have created the list of keywords that you're going to be using all you need to do is just come here i'm going to type in the one that i came up with bohemian dress and i'm going to do a quick search now you're going to type in every keyword individually and you're going to be looking at these four metrics right here xc summary search trend market trends and market share and this is really great information to help you evaluate if this is a good keyword that you could use for your products so the first one here gives you the summary for xe how many people are searching for that keyword per month so it shows me that 454 people are searching for that keyword how many people are actually clicking on the listing clicking engaging liking favoring and buying so the average clicks are 146 per month that's not too bad um when it comes to when in comparison to the monthly search if this was a monthly search of like i don't know 1200 a month on xc but only 146 people were clicking that would be a bad keyword to pick the only thing that worries me about this keyword is the actual competition it says that is over 50 000 it doesn't really give you the exact amount but over 50 000 people that are using bohemian dress in their listings um so what i tend to do is that i try to pick keywords that have at least 500 monthly search volume with a competition of 30 000 or less those numbers typically work for any type of niche um will be a lot easier for you to get some traction and also rank organically especially if you don't have the budget to run ads and this is the click-through rate is 32 of people actually click on the actual listing um it's not the worst but it's not the best either however if this was like 20 monthly search volume or 50 monthly search volume i wouldn't use it and the next thing i would do is i want to see how many people are actually using this keyword is it you know 300 000 is it a million people i just want to know the number because that would give me more of an idea if i should use it or not so bohemian dress it gets searched or how many people have it in their listings excuse me 84 000 people so it's it's up there it's competitive but it is doable especially if you have great photos you have an enticing listing description and you're targeting the right people you could still potentially rank for that term you just have to make sure that you have all these things in place now another place to look at is right here market market share gives you information on how many people are searching for bohemian dress on amazon pinterest xe and ebay and google shopping sometimes you'll have google shopping numbers sometimes you don't but this is a good indicator right here if you're using pinterest which i highly recommend that if you were to combine this listing and then add pins on pinterest you could potentially get a average of monthly search of 1200 people that could potentially see your listing when you add up excuse me when you add a pinterest and you add up xe so is it's a potential there i will probably use it just because i saw this right here and what's nice about it is that even though there's 85 000 people with this particular listing now that you're not just solely dependent on xcseo you're actually using pinterest as a way to drive additional traffic back to your store and it's this high of monthly search volume it might work for you it's a good keyword to test out and this actually shows you the trend um as you can see this year compared to last year 1 67 people have searched for bohemian dress compared to last year and that's probably because covey is is at the end and people are planning events or vacations etc so i could kind of see why it's on that on the rise and then down here it gives you market trends so it shows you xc pinterest again you could pick google shopping amazon and ebay you could take out the ones that you don't really care about and just look at pinterest and xc if those are the two platforms that you want to compare data so this is the quickest way that you could find profitable tags when you're using keywords that you are brainstorming i highly recommend using this and entering each keyword individually and looking at the data and making an informed decision if you're going to use that tag for your products tip number two use xc search bar to find tags if you are stuck and can't think of any tags for your products you could always use the search bar that will auto complete suggestions for you with real keywords that shoppers have entered when searching for products all right so here we are on xe and the first thing you want to do is you want to take the seed word that you came up with about your product and you want to type it in the search bar so i'm going to type in bohemian dress as you can see once i type in type in bohemian dress it gives me additional options so it gives me bohemian dress for woman bohemian dress plus size for woman summer bohemian dress pattern bohemian dress wedding bohemian dress white etc now if any of these resonate or are relevant to your product i recommend writing them down and then doing keyword research to validate are people actually searching for these keywords what is the monthly search value what is the competition can i potentially rank for these organically or am i going to have to do a lot of work and invest a lot of time using pinterest maybe even using xc ads to get more exposure for a keyword that's very competitive right so this is a great way to find additional keywords and then doing research afterwards another thing that you could do is you could type in the letter of every alphabet so you could do a just to see what comes up b so when i type in b gave me the suggestion of bohemian dress baby you could do c okay nothing came out d and you could do this for any type of product no matter what niche you're in e so it gave me bohemian dress if this is relevant to what you're selling you could use it f it gave me additional ones bohemian dress for woman bohemian dress for girls for summer for baby and you could do this um all the letters in the alphabet bohemian dress long bohemian dress long sleeve maybe your dress does have a long sleeve and you didn't even think about using that as a keyword so this is another way to find additional tags especially if you are stuck on ideas on how to find keywords for your products so if you are ready to start manage and scale your xc shop with my help i want to invite you to take a peek look at my xc mastery course where you will have 24 7 support directly for me to help you grow your exe business i will leave the link right below this video so you can learn more tip number three is see what your competitors are using for tags this is another great way to find profitable tags is by finding the keywords that your competitors are ranking for and reverse engineering their seo strategy so your next question might be so how do i see which tags my competitors are using if xe doesn't display that information let me show you how you can so the first thing you want to do to find out what your competitors tags are is go ahead and select the product that you want to see so let's say this is my competitor and i want to see what tags they're currently using for this particular listing all i'm going to do is i'm going to copy their title which has some of the tags already in there and i'm going to make a copy of all of this i'm going to go to e-rank and i'm going to go to tools and i'm going to go to rank checker in here it's going to ask me to enter keywords so i'm just going to enter the title that we just copied i'm going to put it right there i'm going to go back to the store and i'm going to select the actual store name and i'm going to put the store name right here i'm going to delete mines and i'm going to put that person's store name sometimes they grasp more information delete that and just keep the store name now if the store ranks for that particular product um it will show up if it's on the bottom listing of the i think it's the top 500 it won't show up so just keep that in mind if it doesn't show up it's a good indicator that you shouldn't use anyways but here is the listing and now i'm able to see not only all of the 13 tags right here as you can see i'm able to see the price i'm able to see how many views they get per month how many daily views how many favorites when they created this listing when has it been updated or how many times is it vintage or handmade yes and then what you could do is you could click on listing audit and it's going to give you more information you could pretty much see everything from all of their tags you could see what attributes they pick what categories you could even spy on their description even though you could see that in their store you could see all of their photos you can see their meta description plus their etsy preview so there's a lot of information here that you could see and then you can look at their data and then see if these are keywords that you could potentially use for your store tip number four use keyword explorer to find keyword ideas so if you're having a difficult time coming up with additional tags to describe your products then using this feature from me rank will be so helpful for you it will help you create a list of related search terms based on what you typed in the actual search bar alright so here we are on e-rank and you would just go ahead and go to tools keyword explorer and you're going to be using the same tool that i talked about earlier um so let's go ahead and keep up with bohemian dress to kind of give you an idea so i'm going to do a quick search on that as we talked about earlier the four top frames give you information on whatever you typed in here but what's really cool about this tool if you go on the bottom it actually gives you related searches and this is really really great especially if you have no idea um maybe you have like one or two keywords and then you're like i don't know what else to write this is going to be goldmine for you because it definitely is going to help you to give you more ideas of ways to describe your products or services so you could come down here and you can actually see um different keywords here so this is a this is a bohemian wedding dress that's actually pretty good term 1200 monthly searches average click-through rate is 1200 which is really really great average click-through rate is 99 almost almost all the time people click on it competition is not the high so if this is something that you actually do sell this is a great keyword that will be really good for for you to use as a tag but this will give you additional keywords and this is another one bohemian flower girl dress and this will give you additional keywords that you could potentially use now what i always say is that i i try to stay away from keywords that are under 100 even under 150 it really depends if you have a very very hard niche that you really can't find keywords then 150 monthly search volume is way better than using a keyword that has like 20 monthly search volume those are not going to help you but always try to stick with 500 or more always try to see okay are people actually searching for this on pinterest that i could leverage pinterest to drive additional traffic but this is another way to find profitable tags that will help you expand your your keyword research so every single time you type in something here always search the related searches to see if you find any additional terms that you could potentially use for your keywords so there you have it four different ways to find profitable tags for your etsy products i am an open book so if you have any questions please let me know in the comments below and thank you so much for watching i'll see you in the next video

Channel: Nancy Badillo

Views: 4,193

Keywords: Etsy SEO, Esy SEO 2021, how to sell on Etsy, Etsy tips, Etsy shop for beginners, Etsy shop, sell on Etsy, increase sales on Etsy, make money on Etsy, etsy tags 2021, Etsy 2021, Etsy keyword research, Etsy search ranking, erank keyword tool, erank, etsy marketing, how to get more views on Etsy, etsy and pinterest, pinterest etsy traffic, etsy pinterest marketing, Etsy pinterest, Etsy SEO for beginners, increase Etsy traffic, selling on Etsy, how to use Pinterest for Etsy

Id: OBznyrOwcnc

Length: 16min 33sec (993 seconds)

Published: Tue Jul 27 2021

Reddit Comments

[u/nbadillo1]

Do you struggle when it comes to doing Etsy SEO for your products? 😫
Do you feel invisible?
Or don’t understand how to get started when it comes to doing keyword research?
If you struggle with any of these, you must watch today’s video. I’m going to share how to find profitable tags for your Etsy shop in four simple steps.
Understanding how to do Etsy SEO properly will help you find profitable tags to help you gain more visibility, rank higher in the search placement, and increase your Etsy sales.
Click here https://youtu.be/OBznyrOwcnc to view step-by-step examples of how to do it. Enjoy!