Quibi is a Billion Dollar Disaster

decided holding up on talking it out kwibi I've now held off so long that there's a new streaming service in town at least in America where I don't live called HBO max but with Kobe I was half waiting to see if they would get any better half waiting to see how much worse the disaster could get and my goodness is it is it ever something so for those of you who do not know kwibi is an app where premiere film and television creators and actors from Steven Spielberg 2 del Toro with actors like Liam Hemsworth and Anna Kendrick like literally look at this list of people involved it's pretty much everyone have all paradox you create bite-sized episodes of television shows or even confusingly sometimes bite-sized episodes of movies but that's what kwibi stands for quick bites of entertainment allegedly doesn't sound so bad at face value but there aren't issues and they are many also quick aside to say Spielberg you've made some of my favorite movies but you're gonna pitch a fit about Netflix and the sanctity of filmmaking in terms of award shows and then turn around and produce content for this ok sure pal have your little gimmick after dark series that people can't even watch until it gets dark outside in their areas but [ __ ] on the platform that gave us roma and marriage story now the first time I heard about kwibi was actually in my emails around Sundance time where they apparently had something set up for the app streaming service and I thought hmm sounds like a quiz app and then completely forgot about it because you know I was at a Film Festival so I was there to watch full films so it wasn't till after the festival when people started actually reviewing their experience with it while they were there that I realized what it was all about and how the format itself worked and again at face value it doesn't sound horrible there are a ton of super successful short form videos on YouTube and other social media that do incredibly well people are making things like skits with continued narratives or if just flat-out full episodes of television shows on YouTube there's even an audience for interactive shows online where viewers can actually affect the story's progression and outcome just based on how they're interacting with each episode and that's super cool it's like a modern-day choose-your-own-adventure but everybody's all in on it and speaking choose-your-own-adventure there's actually apps like episodes and whatever that let you choose the outcome of the story that you're currently playing through sure it costs money but hey so does this the cuy doesn't try to capitalize on any of that kind of ingenuity or the things that made all of that stuff so successful it's just bite-sized content it doesn't always feel like it's formatted for that purpose now the main thing that had people scratching their head about kwibi is that you have to watch it on your phone you couldn't have a quickie television app you couldn't have it on your desktop it does work on my iPad because of the iOS I'm assuming it would work on other tablets but you could tell it wasn't formatted for it it didn't take up the entire screen what it did take up was blurry and it also doesn't give you the option to do any kind of screen recording or screen shots so if you saw to think about what shows movies different things like that pieces of media individuals have gotten popular in the last little while or even things that have gone viral in the last little while it's probably because of a clip or an image that got shared online and people decided they liked it so they shared it with more people and you think based on their format they'd want to try to take advantage of that but no kwibi does not allow screen captures or recording of any kind it just thought out well work at first I thought it was just screen recording but I actually tried to take a screenshot of something happening and it just results in a completely black screen now because of the abysmal download and active user Bay's they have been rolling out the ability to cast kwibi to your television and have now said that they're gonna make the whole thing a lot less walled off from the rest of the internet meaning that presumably they're going to give people the ability to do some kind of screen capturing so the you know people can actually do them some free marketing but the fact that these issues weren't seen from the get-go is really concerning to me and speaking of the creators let's have a quick look e now because of some pretty bad news articles that I read I know that one of the founders of kwibi is Jeffrey Katzenberg and Katzenberg's actually responsible for a lot of things I'm sure you look he was responsible for producing a lot of movies that Disney made between the mid 80s in the mid 90s so that would include things like Aladdin and Beauty and the Beast and Lion King and you go on to do similar work at DreamWorks where he oversaw the production of movies like Shrek and How to Train Your Dragon on paper the guys seem super into no it's just when you kind of look at everything past that point that you realize wow he didn't really stay with it and this is continuing right to this moment when Katzenberg seems to want to look anywhere but the reality the situation acquittee as a platform sucks as the reason for why it's failing when quippy first launched a public it pretty much coincided right with the global pandemic this is back when everything first started when people were home a lot more didn't really have anything to do were born out of their skulls looking for entertainments so something like kwibi new content from big-name directors and big actors seems like a winning combination right and Katzenberg thought so too in an article he was quoted as saying that he believed it would help provide a nice distraction to people during this very unusual time they even took into account the fact that people might not be able to justify another subscription fee and made it free for 90 days as long as you downloaded it before the end of April and then it would just switch over to the default two-week trials keep in mind that 90 day period is still not over but their active user base is about half of the people that actually have it downloaded maybe less than that downloads and views should have been an all-time high considering there's a record number of people at home looking thing for things to do when you are offering them a 90 day free trial so it's interesting to me that just a little over a month after that initial interview kwibi has really not performed well both in the download departments and in the active user department and Katzenberg is now trying to blame the pandemic on those low numbers and again we're not talking about low paid user numbers because like I said most people are still in their 90 day free trial just individual downloads in general and they were literally giving this thing away for free downloads for other short-form and long-form entertainment apps have been going through the roof they're at a record high concerns about tick tock company origins isn't slowing it down at all news on YouTube have generally been really good twitch streamers are seeing increased numbers and supporters but it's definitely the pandemic it's keeping people at home that's preventing your app from growing you know the app that literally only works on the thing that people tend to have on them all the time but let's take a quick look at some of the content and see if that can give us some more answers so what are the ones I saw advertised recently is this guy Kirby who kind of blew up online because he edits himself into pictures and videos of the Kardashians as a secret Jenner twin it was fun and then they gave him a kwibi show which kind of takes the meme out of it and also there's a lot of people who don't seem to realize it's a joke and honestly think that this is just some secret Jenner sibling so I watched one episode today didn't really quite hit for me and as a byte I didn't like it honestly a lot of these feel like YouTube videos where the purpose is to try to get you to watch something on a different platform or in a different location like how paramount Network does with ink master and like bar rescue they show you just enough that it almost feels like it's a full episode but then it's like dota spike calm or go to Paramount TV or whatever to watch the full episode I also completely forgot about this show called Murder House flip where they literally flip houses where people were murdered including children like this sounds like a parody of a flipping show not something that you do sincerely but I was also deeply interested in this show called dummy that might honestly warrant a full review it stars Anna Kendrick as an aspiring writer in which she befriends her boyfriends sex doll I just need to have a chat with whoever came up with a fine now now I love Anna Kendrick but I am 0% okay with this being her boyfriend great actor no issues with that but that is her dad I don't care what they say that man is the age of her father and this man has the audacity to have a sex doll the disrespect an are you too good for this I know it's a television show but still also this show talks about [ __ ] and Jenner show talked about [ __ ] I don't know if this is like a common theme amongst other kwibi shows or if it's because they know that people are watching kwibi on the can but I don't know I like jokingly named you Miko cuz you're a man in Japan oh my god that's really racist yeah I think the show is just gonna have to get a full review from me down the road how am I even supposed to review this on so many levels literally the only reasons why I have these clips is because they uploaded the first episode to their YouTube channel because nobody was watching anything now another one of the really big ones that was announced was the most dangerous game starring Liam Hemsworth I know something that actually interested me when they announced it classic story human hunting humans because animals are boring multiple adaptations over the year a lot of stuff circling with the Zodiac killer so I was interested to see what they were gonna do with it but this is a movie chopped up into like little segments I get that that's their market but like I'm just trying to express that it doesn't feel like it was intended to be chopped up in little pieces like that so if you started watching this when it dropped it would be like watching six to ten minutes of a movie per day that's so annoying lots to watch a movie that way that totally removes any tension and build-up and momentum that you have and from what I watched it seemed pretty decent I haven't watched through the whole thing but it kind of gave me like a mid tier Lionsgate movie feel this is another one where you can watch the first episode on their YouTube channel if you're interested because they're trying to incentivize people to use the platform so as you can see there is a wide selection of content on kwibi from narrative shows and movies to reality to mock reality some seems good some seems not so good but that doesn't change the fact that the format makes this kind of a nightmare to consume but beyond that the general misunderstanding of everything is just pretty rough both from like a youth standpoint and from like an older adult standpoint like my parents aren't gonna watch something on their phone and they get that they could cast it to their television but that's not really something that they want to do and they're sure as hell not gonna pay to do it on top of that there's also been some relatively serious allegations put forward on the app itself and some of its individual shows one of the big ones I saw was an accusation of plagiarism against their show memory hole which also incidentally shares the name with a similar show called memory hole on YouTube created by everything is terrible and everything is terrible have been pretty public with these claims showing the similarities between the branding and the fact that both shows deal with weird crazy found footage home video clips but again saying that a larger issue is the extreme similarities and branding kwibi show does have a host and Will Arnett's but show factories say that it's completely original show inspired by Orwell's 1984 and you said it just matches the time and while it's definitely possible for multiple people to come up with the same or similar ideas and the same / similar branding especially when it's detailing the 80s a lot of people default to that and while the branding does seem pretty similar you'd think you'd do like a little bit like a Google search before you make an entire show just to make sure you're not doing something like this like a quick youtuber Google search would have revealed that this was already a show with the same name and very similar content and you could have pivoted ahead of time because it does seem stupid to make this show if it was blatant plagiarism even changing the title would have helped this because the show concept isn't unique it feels like some weird fusion of everything is terrible's memory hole America's Funniest Home Videos and equals three guys remember equals three raywilliamjohnson no okay either way not the most novel concept and the EIT guys have said that for them it's the name and the aesthetic that just seems so bling to them but the kwibi shows creator scott rumen is just blocking anyone trying to talk about the situation uh there's also a lawsuit coming in from a company called ek o or suing kwibi for allegedly stealing proprietary technology kwibi is hitting them back with a countersuit if you people to push around the idea that kwibi short format might be a way for them to get around Union laws in the industry again allegedly so Ken kwibi save itself possibly there does appear to be a wide variety of well received or at least mostly well-received content on the platform they're clearly trying to incorporate Internet content to some capacity but there's so much of it that's just not great we're just completely missing the mark of why short format content works so well but I think if they pivot enough away of this must be consumed on your phone mentality open it up a little bit more to the Internet it can definitely work I think they can flip it around I'm not huge on this short byte content idea that they have but I can understand why some people might enjoy that and obviously you would have the option just wait until there's more episodes available so you can kind of binge it in one go but this mostly just kind of streams like out of touch business people seeing one thing being successful and thinking that they can replicate that with a subscription model without understanding what made that thing so popular in the first place first up stop blaming the pandemic on the reason why this app is failing this is literally 100 percent a perfect time for your free trial you should have your highest numbers right now it's new it's free and people need stuff to do and the fact that so many people who have downloaded aren't active users that's not a pandemic problem that's a content and format problem like you need to be doing everything in your power to make this accessible and shareable and that means television and desktop apps continue to change how people digest the content and you might see a turnaround so far you haven't shown me anything I want to pay extra for I can pay the same for HBO and get top to your quality series that don't get fed to me in teaser form I can pay for Netflix and know that my money is going to funding things like marriage story is dead to me I can pay for Amazon Prime feed the Bezos get my free delivery of essential items and also get a wealth of television and movies right along with it what do I get from kwibi other than inconvenience anyways that's kwibi the quick bite platform that should have taken North America by storm and a time where more people than ever are stuck at home that just did not do any of you guys have kwibi have you enjoyed it so far I know Apple TV was also struggling but I haven't even ventured a look at that Americans how are you enjoying HBO max so far if you are interested in creepy you can still get a two week free trial right now the 90 day one is over but maybe it's worth checking out I'm just saying that there are significant problems with the platform so that is gonna do it for today's video let me know if you guys are thinking any comment section down below thank you as always to my patreon supporters you guys mean the world to me as well as thank you to anybody who's just watching this video in general subscribe if you're new and into the content leave a like if you're into that kind of thing I hope you're all having a fantastic day and not sweating like me and we'll catch you all later you

Channel: Amanda the Jedi

Views: 266,949

Rating: 4.9532647 out of 5

Keywords: quibi, quibi review, quibi is useless, quibi is a disaster, quibi is bad, quibi is annoying, most dangerous game, quibi dummy, quibi failed, what is quibi, streaming, anna kendrick, liam hemsworth new movie, steven spielberg, guillermo del toro, deltoro, new series, chrissy teigen, bad shows, worst of netflix, worst of streaming, hbo max, disney plus, streaming wars, jeffrey katzenberg, jeffrey katzenberg quibi, disney, dreamworks, kirby jenner, clips

Id: hYoyN-4U7U4

Length: 14min 52sec (892 seconds)

Published: Thu May 28 2020