Nipsey Hussle Talks New Album, West Side Protocols, Cardi B, Diddy + More

[Music] you're watching The Breakfast Club [Music] morning everybody is DJ envy Angela Yee Charlemagne to God we are The Breakfast Club we got a special guest in the building here yes what up what up what up what's up my brother what's the deal bro I don't know nothing about LA politics but are you allowed to wear that much red I could do what I want I like I really like that with the colors you wear or it depends like again I'm everybody Know Who I am far as where I belong so you know I'd be seeing like internet comments sometime when I'd be flamed up but in LA you know me we grew up if he was a real where want that's it don't really apply you know saying I mean it's like if I'm in somebody else here with a gang of red on and I'm not a known face and I'm gonna [ __ ] yeah they're probably I probably get a dress but I don't think I'll have that problem doesn't it you know saying congratulations on the album yeah victory lap in stores they'll grab that stream that all that I've had so it took too long right you had a lot to prove on it I did let's talk about it now the album's don't first and foremost I love the album oh I heard it on the west coast when I was there for all-star weekend it's only right and then I heard it here it didn't sound the same to snow didn't make me feel West cause when I'm back home right but um seems like on the album you you really proven that you know I hear a lot that you don't like widowed rappers thanks you don't like where there was a weirdo rapper to you well I think you jump up the line when I was like this ain't this weird I rap you [ __ ] used to yeah I just feel like you know um I felt pressure a little bit from where the game is that and I know distant nobody specific just like it ain't it ain't um in a direction of what we grew up on in terms of like you got to say something you know I mean you got to be a man respect or a woman to respect you know I mean even from like just the drug stuff like you know that I was never go fighting rap culture week almost like led by Scarface a jay-z or Tupac lyrics if we ain't had no principles like a man around we could live by the lyrics and come out as a solid individual that's what I meant just as far as like you know just returning to that direction I don't know like telling people what to do but just you know try to represent the principles that I grew up on in rap music that's one thing I like a bunch of music it always has socially redeeming value to it and on dedication you know Kendrick said that his man L said do a song with nip he had better crypt with Kendrick said he a man first yeah you hear what he speaks about from black businesses and false imprisonment and he said listen closest bigger than deuces in four so is that a challenge for you to get people to see you for more than a stereotypical west coast gangster rapper I think that I mean people people received me based on what I said so I I wouldn't I wouldn't blame people for that I came in and said this where I'm from and this is my represent but it was for a reason I wanted I wanted to establish you know what I belong to and I looked at it like jail that's what I should tell my homies because even some of my homeboys would be like but you can't come out talking about the hood specifically you not me but I'm just like you know um when you walk into a dorm the first thing you establish is where you from and then from there you get into the person behind this just in case whoever got a problem with this wherever your enemies is you go to the back you honey your business and then you get into like okay I could actually [ __ ] with you you you know I mean we get to know each other but you get that out the way first and so um also I wanted to I wanted my message to impact gang culture you know I'm saying I wonder what I had to say to impact individuals like myself young people I was in the areas I was controlled by a gang banging I didn't want to preach to the choir but I wanted to be able to say you know I'm one of you and where I'm gonna go wherever I end up even you're gonna know that you can end up there too whether it's at the top of the game or in a successful situation as a business owner I came from this and it's authentic and I'm not on the outside of this culture that's why I came in like I came in I wasn't trying to like be on enough super tough-guy [ __ ] you know I'm saying I just wanted to be clear that you know wherever I take it I'm not I'm not different I'm exactly the same I bent to everything you been to where you gonna go to as somebody in that culture whatever what is a better [ __ ] what did that mean I think I think what kids I don't know cuz I said but I would assume Kendrick meant was that um you know somebody that is not 100% biased or outside of communicating with a blood or some life another started and traced maybe that's what he meant that's what I took it as you know but we had to ask Kendrick his take on what he meant by this you've always been an entrepreneur and it does come through a lot on this album also just a lot of things you've done having your own clothing line having your own agency and then your whole thing with the cryptocurrency that I was reading about that you've invested in and you want other people to be able to invest as well yeah you know and I think that's important because when I first met you I always say this you were really like music industry seminars and summits and making sure you knew the business because you've been independent for so long so it makes it time to step when you do a major label deal with Atlantic Records and you know exactly what's going on with your business and that's so important in something that a lot of people need to focus on what made you go back to the label oh you know because you mentioned that and you know when I was at Def Jam we were trying to get you to stay at Def Jam and you wanted out I was an epic I was at yeah and you wanted out they were trying to get you the state like what made you have that vision so early cuz when you were sign this is when independent would look down upon absolutely what made you see that vision and then what made you go back to the label side I mean honestly coming into rap I tell I told this story before I had tried to sign your death that's what was yeah yeah exactly when Kathy was over there yeah um like before rat I mean before I got into whatever the industry is or into a label situation my goal as a hustler was to sell 50,000 units and to give 15,000 a show cuz I read somewhere that jewel Santana got 15,000 that's cold we do a lot for 15,000 and then um to be able to sell 50,000 Andy because I was like I watched master P I studied P I study like the independent successes with Jay and them did before they deal and I'm like that's that's impressive as a nd if you could if you could do that then you can leverage a different type of negotiation when you go to the labels so I always wanted to go in that direction when I did my epic deal you know I was on the run when I had a case pending my crime you was in jail I thought about to go do a lot of time and I hid out I went to my homeboy tiny coffeehouse in in hidden house for three times you didn't know you had a word and I they I didn't have a warrant but somebody that I was on that I was involved in something wet was in jail for the crime and I knew the police was looking for me he didn't tell homie but they didn't put the warrant out so that they wouldn't alert me but I knew what was going on right you know so I just was like I'm gonna sign my deal to get this check and fight my case truthfully you know and you know by the grace of God I got out of that situation I ended up doing a probation violation I saw my deal to epic we went to Jamaica to celebrate we came back and the police was at my store waiting for me the next day and took me to jail walkers you ain't get permission to Luther country no I'm not even that it just was that I guess they heard I was back mmm you know I mean I guess they heard I was back in town and I figured when I came back from Jamaica that I didn't have no warrant hmm cuz I came back over the you know country lines and they didn't arrest me at the border somebody get my deal deal with this [ __ ] out the words I'm gonna have your wave the checkered you got one car lawyers I don't see nothing so I'm like are we gonna see em hmm but I was a little bit more confident I didn't even come out the house till I got my deal i sat in the house for like three months just to secure my deal cuz I figured if I went to jail and it was a real case that's gonna be the end of my opportunity right so I did my deal and as soon as I came back I went to jail and I fought my case for like two months in the county got out and I just came to New York and just start recording what became the bullet thing on the nines mixtapes mm-hmm so I said all I just say and so you had a deal before the booth thing I know made me think at at the value more I got my deal okay okay so volume 2 that was the one that Epic Records helped promote good hustle in the house and then we was like had a video on MTV and we kind of took a incline you know the meaning like a fan awareness I guess I just people understand who we were but yeah you know I was under pressure when I took that deal hmm if I wasn't I don't know what I would have done but my goal is to stay in D and just you know like I said try to sell 50,000 I had a map on my wall and I was like I'm gonna sell a thousand units in each market you know I mean and be able to sell 50,000 units and when that didn't happen I took my deal I was I was sincere about working with epic I wasn't like I'm gonna use these people no I wasn't I wasn't looking at it like that I'm like just had a cookie crumbled I'm gonna go to this row but um it was a regime change up there and Charlie walks on me when Brandon Cree and um dude I'm Adam granite was in that building and then also Johnny shapes so it was it was a team of people in Jimmy McDaniels also that was you know they believed in me they had power in that building and then when they left it was a whole new cast that came in and I mean I'm sure y'all know what happened when when the regime change happening at the label right you know you don't really get credit for what's already signed in this and you know edges to bring new talents into the building so they ain't dropped me but I just had I had a convo with the general manager I'm like bro I know how to get it out the trunk you know I mean I appreciate what we've done let's work for another year and if we can't get the album out just let me go back and don't hold my career up let me let me go back Andy you compare yourself to down south pioneers on the album alive Percy Miller James Prince Brian Williams what about them and inspired you so much oh just I could relate to where they were I saw a lady they origin and where I saw the intention for them to go into music I felt like that's that's what happened with me like I was knee-deep in some [ __ ] and I always had a passion for music I was always a creative person I really wanted to do music first before I got into the streets and I was frustrated because I had no Studios it wasn't no infrastructure on the west coast and it was like it was it was pressure from outside you know I mean and after a while I stopped resisting it but I always wanted to do music so when I looked at people like you know bar man people like his brother not just bars it's a team effort um you know jay printz and rap a lot uh forty and sick what records I didn't mention him on the album uh that's another one jay-z Biggs name um everybody I was in D and I came out of the streets into the independent grind and graduated that into being commercially successful I could trace these steps I don't know how this person that hunka was in the game it had access or who you know um just had a relationship with a platinum artist it nice no disrespecting nobody but that wasn't my reality I was like go ahead and and how did you link up with Atlanta because now you and Elena have a partnership yeah what made you do that partnership um we had been talking for a while once I got out of the epic situation I started doing the marathon mixtapes and Turin said wow that must be like two three years well you know not for sure like two or three years and you know um I had to certain terms that I wanted to come into the building with and so I met with Craig probably like oh twelve or thirteen you know at the time you know they didn't feel like I could justify my times which was probably true you know so I kept working we did the Crenshaw tape and then at that point we got back in the table I mean we sat back down at the table and you know we figured out what the deal structure would be you know you know I did a couple more mixtapes and then we actually inked a deal you know you know deliver the album did you keep that deal quiet because you wanted to keep giving the illusion of Independence now I wouldn't want the illusion of Independence it was just I had made the mistake prior to announcing the deal and I realized people don't care about it dude that's music and what happens is that when you announce a deal it's like a press window you get like 30 days of press they write about shooting I wanted to roll into the out guys so I didn't want to make no announcement until the album's turn ten we had a release date so the announcement which came December 1st of 2017 right was the first piece of content it came out with a single and with a video and from noon we was you know peace content content content content up until February 16th was with album release very strategic I love the planning behind everything thank you you talked about West Coast infrastructure it was a period when you needed a dr. Dre cosign to get of the West why do you think that changed um I mean you could always use the dr.dre cosine but just what you said drag man he built I'm uh I call it an island if you look at music it's like three or four islands in rap music mmm you're not meaning a lot of a lot of things that you might not know well y'all know but that the people might not know are connected to these islands they connected you got to like Jimmy Iovine dr. Dre island which you got a list all the artists Tupac came under that Dre Snoop gang um Andrew well yeah Kendrick is a part of the Topp Dogg thing as well but it connects you know what I'm saying and so then you got like the Lee or Def Jam Island and night not Island Records I'm just saying you know I'm saying yeah and you know a lot of Rough Riders Murder Inc Rockefeller yeah you know Kanye and all the artists that came out that yay fall under that and then you got um what's the other one whatever happened on Sony you know I mean and so um yeah my kinda lost trying to thought about what you asked he was like the dr. Dre yeah yeah yeah so I feel like um it was one of them three options right for artists and unless you you wanted to go what I call just taking the stairs and figuring out how to how to get into one of those situations as your own thing top dog did it you don't say hot dog created his own thing I remembered him we was all in the lax tour together and it was it was you know years and years and years and you know they held out and established themselves as their own entity and so that was my goal to build the island myself you know I mean I saw a would even like J they got Rock nation I saw Island write a song thing even though it came from them being an artist connected to another situation they have turned out into its own operation so go ahead good now you mentioned also on the album that you know you don't do radio records well you don't focus on I gotta find a record for radio right and you've done that from the beginning of your career now it doesn't matter but back then everybody wanted to radio record and every label was looking for that radio record there's a label now look for that because with all their Sinese I can't think of most people that don't have a record that they push on radio I think that it's two ways to go about it and I think you could be a album artist that you know you focus on your product is the album hmm or you could be a single driven artist so try to find the balance between both but I think like you look at Beyonce at the beginning our career it was all hits it was all singles but they're not a point it was like the focus became the album and it was like you know I'm saying it was just how to make the album an event and then whatever the people chose that'll be the record that you know everybody got behind you supported with your visuals and everything but I would never say that we intentionally avoid trying to end up on the radio but just you know from where I was standing and what the message was and what the story was uh I tried making radio records in the past and I feel authentic you don't really need it yeah I mean the game so it's a different game right now I think it's a lot about streaming it's about making adult product that people really want to hear over and over again but you always kid radio gonna give you that next level torn so I wouldn't when I said that I was like I need radio to do mine done fine I mean to get here right you know I mean we go we want to keep going obviously and penetrate the boundaries we haven't penetrated but to this point I just was speaking to how we was guerrillas with the tactic gotcha what kind of conversations did you and did he have because you and Diddy yeah formed a relationship I assumed through noir in London and Kathy yeah yeah yeah do me tell you you know no I'm saying Lauren Lauren introducing me to puff I mean I knew puff but it was it was more of a personal relationship about to you know we was at Kathy's birthday something like that you know what made you want to get old [ __ ] like Diddy and put him on young [ __ ] did he did each other young [ __ ] try to get me more rap [ __ ] I was referencing to hate me now video mmm and when went with his his presence on that record with NAS brought to it I'm like look this this the record is rapping [ __ ] I want you to get on this put the mink on in the video we gonna make a movie and he was like um he told me the whole story behind that he like brought Buster 40 million out of check a week before I did that movie so I went I mean that video that's that's the energy you saw in a video I'm win spend all this dough on a chain and we got Tigers you like I got biggest check him out like yeah so he like we probably gonna have to recreate that but you know um when I played the rest of the songs for him he her young [ __ ] and he chose that record man yeah so you know he just went in the bow and then start you know take that yes our gas you know but even still like rap [ __ ] he gave me some real production advice on that record when I played it for him it was different than what I heard it wasn't loud enough yeah and he was like listen bro he pulled up Natural Born Killers by Ice Cube and dr. Dre mm-hmm this what you going for this what y'all trying to do on this record maximize it make it sound like this and we went back in the studio and I played it for my producers and then we turned it up and added a sim fleet all the way through so it sound more like West Coast violent you know I mean and I felt what he said I did if I got a little set like what you maintenance it bang it but after i reproach tit it was roman make the record better see enough of all the people who say they don't do [ __ ] like when they say he don't really produce nah but see me my understanding the day that's how look at Diddy right all right think about my money more problems mm-hmm no disrespect to big big is a legend so what I'm about to say is not a shot against biggie don't please don't spend it like then when I hear this what I'm saying is that all right I seen an interview and biggie had the glasses on and he was like yes Mo Money mo problems you know I mean you gotta you just had come with this [ __ ] that was before the record right so who told his songwriter Hey look take the dine of Ross melody and take this line more money more problems and in the hook with more money more problems and who said that that was part that's production and big and name presented it's a biggie who said sample the Diana Ross I'm coming out record you know I'm saying who said that I was puff decision and then through biggie - alley-oop and biggie came with the b.i.g P oh that's classy yeah but to catch that alley-oop I've been an artist I know what that do I gotta when I think I think about then we should sample a big record and I think about what can I tell the song for the hook then I gotta also do the verse mm-hmm so that's what I told puff Bo tell me some alley-oops like you know yeah listen to what I'm saying in my interviews Laramie getting your Puff Daddy to produce a bag and throw me some herbs i'ma catching mm-hmm and I was like the original combo yeah you know you sampled a hard-knock life for now yeah yeah did you have to clean what you had to clear that with jay-z okay yeah you know what's crazy about that wreck I thought you played the keys over Justin we had the clear nah that's a hard motivation Rick yeah hustling motivation yes so when Jay cleared and that's what I learned when we was going through the processes the paperwork when jay-z got Annie to clear the record I guess when he paid him he said y'all gotta let every other rap artist after me use it Wow so that was his that was his deal with uh whoever the producers and right yeah so we benefited off his negotiation in 1998 Wow we just had to get jay-z to clear because when he cleared it with the owners at a copyright he made it to where any hip-hop artists out to him could use a record Jay did that so hopefully you don't have to go through yes so everybody every hip-hop water gotta clear with Jay first what I think they just need to kill me I just need to jay-z clearance to any clearance is good long as they a hip-hop artist Jays always showed you love didn't he buy like a thousand copies of your Crenshaw he bought he bought a hundred copies of Crenshaw that was a hundred dollars yeah and now you didn't even know him back then no I mean you know I met Jay in LA years ago at a concert I was his backstage you know you know I've ran up to run up to him just like what's up my nip you know I mean I'm from LA brother on the 60s he actually bought a lowrider the story is I never asked him but he bought a lowrider from one of my homeboys money Mike that's into my video that uh best of me the baby blue yeah you know I mean he bought that from one of my homeboys one of my G homies from my late I was old-school hustling it was really is huh yet I was hit he bought that I'm tired of that [ __ ] being so real yeah nah but so I just was like yeah I'm I'm nipa from rollin sixties he like nah I know and you know this was years before the Crenshaw thing like you know y'all doing your thing he keep going so that was only combo we ever had the croissant thing but um yeah Jake been a hunted man they just been you know me just always speak Holly always you know I mean tip his hat so you know a lot of love I had no idea that money gets mildewy when you neither we learnt the hard way what you put in the safe we had it on the mattress we had it in the safe wrapped in plastic same thing happened to me baking soda you put baking soda powder to keep it from don't happen to me to your brother buried it in the backyard yeah he buried a quarter mil and can't when we dug it up but there was like more than one honey it was like just stuck together imagine stacks of money feel wet yeah and you can't pill it it's just one lump of paper happened to me to ending the color faded it got holes in it we was like very money in the backyard we're not we're tight fireproof safe don't believe the height yeah what's wrong with you might need it three in a month to get love what happen with the money that was a god I mean I swear to god oh my god I was trying to hold it down for my brother because I was actually his money but my mom my little sister she's probably like ten at the time was all in the living room with the blow dryer you know it was futile he wasn't getting none of it back he is just trying to do something mm-hmm you know I remember going to the Schloss and swap me with that money because my brother I just you can have it bro [ __ ] you but you could use I tried I went to Ben baller and I went to him yeah he got he got a wolf at the stores to swab me and I went to his cousin Steve and all of his people and I'm like [ __ ] you know somebody [ __ ] could spin bro what can we do and they let me spend a little bit of it but yes it was devastating why not just launder the money instead of burying it well we don't we don't now blue laces to one of my favorite records on the album you make a spook who sat by the door reference you know about that man yeah I think your intentions are pretty clear well now I would say so but even to the to the point made earlier that's one of the reasons I was so vocal about where I was coming from and in what I represented because I I know I know who I wanted to mobilize you know what I mean and I my name my last album and spooked aside by the door you know me when I when I finished my situation with her with our partnership but I lent it you know if anybody ain't seen that book I mean see now move you read the book it's about a gang member from Chicago who uh you know I'm presented himself in a way he never kind of cases he was he was he had a clean-cut look and he infiltrated the CIA yeah and he became educated and became and basically he used a agenda which was to have a token [ __ ] in the CIA for political reasons you know we gonna speak blunt Fergie um he used it against them and I think that in terms of hip-hop you think of the message that they embrace I feel parallel with like you know what I mean the the the power structure I don't mean the culture hip-hop but the power structure music they got prescribed personas they expect from us you know I'm saying so I feel like the way he used they intention against them was was one of my underlying strategies you know you got to put the medicine in the candy and it was interesting about that book all his people used to call him my Uncle Tom and the cool he was there working for them the whole time yeah and he I don't want to go blow nutnut like he did in the movie you know I mean but just in terms of being able to mobilize his his his his homies toward to a hard cause you know and somehow I feel like we all got to do Mimi and Kendrick and top and snoop Kendrick talked about it and dedication we had a convo at the part premiere just about you know a little bit of what we talking about there's a lot of little jewels that you say in and then that's what I like like I said the medicine really is in the can because when you drop a bar like about doctor seve yeah I just had one thing they killed doctor semi will make somebody go research in about seven years doctor CB CB saved my bow said I never met him I met his wife and I take his products for sure now the coolest guy I mean he was uh when we interviewed him I think he was about 74 oh yeah interviewed here interviewed him twice I am NOT here but when I was on the other show he was able to jump from the floor up here on his knees at 70 so why why did I kill all holistic doctors sure stopping that ground why do [ __ ] get killed for us Allah in front of a [ __ ] spot you sure stopping the grind and these [ __ ] they check his billions you got [ __ ] I get flip for a couple hundred thousand so you playing with some pharmaceutical money you know and what's crazy I'm working on doing a documentary on the trial in 1995 when dr7 went to trial against New York right because he put a newspaper curate and he went to federal court the next day and beat that case on record yeah and nobody talked about it that's crazy I'm in the middle of doing this holistic detox right now day 6 of 14 yeah you telling me yes no food nothing and they say it actually can help cure fibroids it can help you if you are you know cancer and you have heart issues and it's all natural herbs and all organic and all holistic without actually going to doctor and getting exactly how you felt oh you feel you feel different do you feel a difference you think I do it could be also cuz I've cut a lot of things out and I haven't had any food nothing salad at all in the past six days but I feel alright better than I thought no question we're Ibaka and will you sign the Reebok the Reebok and do the release that you were there no I did I did endorsed me with Palmer right recently um I want to go too deep into that because thank you all right but I don't want to go for too far in the details with the other thing because it's something that we're gonna pursue but um you know it what not the rise it were not the rise and they they put our money in on the shoe they put rich rolling on the shoe I don't even that's not some gang [ __ ] you don't put rich rolling on no shoe you know you got pay thousands of people it's [ __ ] doing life in jail that you know I mean fall under that structure so you gotta be careful with that you know II I don't mind taking a check for nothing that's a rich roller mm-hmm I would have told them how to tow the designers no bro stay clear that you can't copyright that's like putting [ __ ] on the shoe son who are you gonna pay and that causes problems for you cuz like oh you got paid off and not even outside of that cuz if I was right I was standing on being right that's not right I'm not the I'm not the beneficiary of that you can't just pay me and think that and they by the way they didn't pay me but you can't just pay me and think that all we paid nipping he speak for the knob rose [ __ ] that has got a honey years I think he's got a you know by soups you know I'm saying what I look like taking a check I can't do it hmm I'm grinding all my life you tell a story where somebody got stomped out and you say 15 me whether bounce through childhood Vegas what was that that was a long time ago man at a club me and wide use performing in Vegas costs trip huh you know you know somebody my leg broke out and uh you know it ain't going a favor didn't think is that started it and uh just so happy fifty and Mayweather was in the club you know they had all the cars and [ __ ] that was really just come and show love you know you know it made the news it was a big old thing but [ __ ] tried to rob us you know me like somebody was waiting outside of my section it was all girls coming into section to take pictures and you know you'd be in a section your chain hanging rights down on the couch and you know somebody was like were you from one of the knees I'm thinking your fan I'm like huh you got my concert you don't know I'm from LA but like not where you from and I frowned I guess my homeboys see me frowning dole finding a video my leg broke out you know I'm saying but yeah that's what I was about it's on YouTube those footage is on you too but why 15 Mayweather at the benefit y'all like they need to get out the club well you know I was probably taken out of context they left the same time twenty thirty security of fifty with it with fitty dirty people's oh yeah yeah that was good money I wasn't saying like they needed our help it's just like you know fact that was in the building and you know they got footage of Florida on on the internet arguing with the police mmm in front of the cook you know I just I'd be trying to revolve around real [ __ ] that took place you know me just to go back to the doctors everything real quick what makes you want to do it Thank You memory okay get it right man it makes you want to do a documentary about dr. C B oh I think the story is important I think it's a powerful narrative you know and I think if imagine this anybody in this room if I could say somebody cured AIDS I'll be like yeah right and then I could show you an example of him going to trial and proving in a court to a jury that he cured AIDS yeah I'll be interested in that yeah I would look into the way he did it right so I feel like more so Dean like championed his products or explaining his methodology put some light on that case imagine being able to cure cancer or being able to cure any type of herpes and that's what he did yeah used to send all types of vitamins up to the station you had herpes no vitamin D people were mad what you said about cardi B I guess not that's not what I say and you know I mean yeah I like cardi B gotta be diverse for me you started off saying I like yeah that's that's that's a fact like anybody don't like cardi that you hate her I'll use to watch our I G clips and be laughing like this girl crazy but our personality is golden hmm you know I mean but wrong is wrong right is right bro that's what I grew up on [ __ ] I love me bro gonna tell me buddy was wrong right all right don't tell me that in public wait till we get back to the hood I might set off a melee and meet Nick he's gonna fight with me but we get back to the hood bro died was [ __ ] don't do that you have us you're gonna get us in a wreck wrong is wrong right is right that terminology she used is like real look just for the record that's how blood talk blood say crap blood say flu Crips a slob Crips say dead like files with all my homeboys I'd be like bro give me a dead bull that's how we talk but I'll be intentionally respectful on the record because we talking about a public environment which is the music industry you feel I'm saying we saw what happened with that fro mmm so we gonna set trip in public y'all gonna get caught on camera squabbling you're gonna violate while you were 300 million sure tonight you gonna go to the pan park you gonna die right around that happened I was gang banging that was set tripping publicly so we'll be bad leaders to create that what about somebody like Takashi six nine I want to talk about other people for real you know I I feel I feel my own way buddy but god bless everybody man get your money you feel me what I said about cardi big asked me and so I spoke on it but I wanna hate on cardi B get your money cardi I respect what you're doing you know I'm saying she done a verse for me I see the me goes I shake the hand you know I'm saying I respect her come up she came from the gutter about saying disrespectful things on the laundry IG I'm always be like that ain't the move that's not that's not what you posted though now do I tell you what to do you get how you live if you like it I love it I just know me and mine we're gonna move this way because I'm gonna always stand on what I do so that if I walk into a room full of blood and I'm gonna be like all they go to slops I'm not going to talk like that that's that's called being a self soldier on some Jail [ __ ] you know I'm saying [ __ ] that's in the cell poppin it because you can't get touched you hiding behind the sale you know I'm saying pop the gates talk like that if you're gonna talk like that then keep it one way I've been in the tank with a honey bloods before I'm from six Oak Creek I ain't finna call [ __ ] slobs things they kill me but I finna I'm this one from homie you feel I'm saying and so Sam the other way around I've been in a dorm with a Honeycrisp in two or three Bloods and [ __ ] ain't using that terminology they not that's just against the laws of nature is self-preservation gonna prevent you I'm talking like that that's what I was speaking on but for the record engines for the New York bangers I respect real [ __ ] everywhere it's real [ __ ] everywhere in every city and state ok you can't take that from nobody gang culture came from out of LA I don't mean it ain't real [ __ ] in New York that pushing a line as Bloods and Cripps but we got to be honest we got to speak honestly became be political about [ __ ] that [ __ ] dead and doing life for you thought I'm saying that so that's that's that's my stance on it but like I said everybody give money man I respect cardi you know I mean she linked up with whacko one of my [ __ ] I respect here pyro and you know I ain't mad out of the other I just my personal opinion it's in your interest not to be public dissing gangs you know I'm saying unless you want to put your security at risk cuz they're not gonna be you shoot or getting shot at you gonna be pushed into the car you know we were talking about on Friday last week we were talking about checking in and how do you feel about checking in cuz I mean it's a big thing especially in LA you know I mean because it's so open and you mean you could drive in a block and then lay one block it'd be a sunny clean block next block you in the middle of the hood hundred percent mmm yeah checking in is it suggest friendly extortion when you say checking in our relationship is different because we all need relationships you know I'm saying I'm sure when you travel you from New York but you got relationships all over the country Charlotte man you got relationships oh I love it and I'm sure you do too and a relationship I don't believe in fake relationships so just establish genuine relationships everywhere you go you'll be in a better position and you do that off being respectful and being you know you reciprocate its might come to yo City bro you need something whether it's a car some we you know I mean you want to go somewhere to eat what you need you out of town I got you not just some protection you feel me so I wouldn't say the check in I don't know nothing about that but just I got relationships in New York that it's respect when I pull up you know I mean because it make sure I got whatever I need in LA I can get you from the airport boy you could take my car you could come to my store you can you meet my homeboys you could get [ __ ] numbers if you any problems or whatever just calling or you want to know where to go eat at that night because you had to that's because especially yeah we can strengthen numbers and we only from one place you know on dedication you say you want real [ __ ] reparations wish it was your idea really [ __ ] reparations access man you know I'm saying like we boxed out even like Angela was saying earlier about like cryptocurrency and technology it we got it we got a we underrepresented in in technology i just opened the um a co workspace in my neighborhood called vector 90 and so when we did our grand opening diamond peoples who's a billionaire real estate investor came down and he's on the board with us and you know he spoke and you know my partner David gross who whose idea was originally he put facts about the wealth inequality on the wall as like the aesthetic of the building and you look at Facebook you look at Google you look at all of these billion-dollar multi-billion dollar technology companies and look at they demographic it was like a bar chart white Asian you know black it was like less than the highest when I see my think was Facebook with like nine percent mmm black people working in that car how many of us got Facebook all of us how many how many artists who got hundreds of millions of followers are black and you know they day they leveraged a value off the amount of people and eyeballs so it's that's what I mean when I say in right now at this moment you know I mean that's what that would be what that term represent like we won't access you know I mean we should be included and not only shouldn't nobody lettuce it shouldn't be affirmative action we should be educating in ourself and being and also be aggressive with saying bro don't play with me which I with the way you position yo yo your business model we are we're don't play with me homie I'm gonna be disrespected like you spit in my face it's actually more disrespectful and spitting in my face you know I mean so that's what I meant about it not everybody on Bitcoin now you mentioned it a couple of times already but you've been on side cryptocurrency you know what's crazy I remember um I got into a complex a while ago and I got upset because they put me on an underachiever list Marc Ecko actually yeah yeah I had a meeting Karen silver set up a meeting with Marc Ecko cuz he owned complex and so I I went up there and they um we had a long convoluted popping it to each other and he was like you know I was telling about my concept for the marathon store I'm not gonna have ten stores in America I don't have a retail network like Apple to drop my arms in my own stores I could control the aesthetic and the environment I could surroundings with products like yeah that's cool but looking at ecommerce he basically [ __ ] on the whole idea like [ __ ] a store yes you you know everything shifting toward ecommerce and he was like I'm looking in the Bitcoin I was like Oh 13 Wow so after that I start researching and just doing my education on it you know you know I invested late into Bitcoin but I was aware of it for a long time right but you know since then I've invested into a company called follow coin which is a cryptocurrency application and another one called vest so um you know we we in the space now what happened with the LGBT community they were set tripping on you at one point when you you know man eight put a record come on man I live in LA I'm in the music industry you gonna I cares no way I could have take issue with anybody's sexuality mmm you know I'm saying and at the end of the day I got people in my family I got people I love my homegirls somebody you know people that I grew up around that you know that's they lifestyle I can never judge nobody for for they sexuality what they what they took out of context was a critique on the media I made a critique on the media and I was really speaking toward what my homeboy big you did for the kids and the image of you know somebody that came from prison that came from gang culture with with what the image gets portrayed as around that type of individual and what this does this person is actually doing and you know I think that it was taken out of context um you know and that's that's a sensitive thing I would never want people to feel alienated or like damn you know artists that I'm inspired by or look up to or somebody respect my look at me is less than that's not what I meant you know I'm saying and I think it just got taken out of context and you know it's a movement right now for like acceptance and equality so you know there's a whole machine built behind it's like uh like a witch hunt you know saying let it like let anybody say sexism homophobia it's a witch hunt I fell into that it's all good you know I mean I respect it I'm with the movement of equality and everybody respect everybody as individuals God is the crater in the judge I'm not the judge I think they were just upset because they felt like you were implying that homosexuals couldn't look like so-called real men and I was probably the air that I made in articulation that you know it could be read like that I could have been more clear you know I'm saying but I mean personally I judge things off the intention we are human we going we're gonna make mistakes but I gave somebody attention what was you trying to say yeah I'm saying and if the intention is clear I give the the execution a little wiggle room you know I'm saying order order articulation and I asked that by looking my intention you know saying what was I trying to say I was trying to big up my homeboy for creating a banquet for the young ramp kids from the hood I played football got everybody suited and booted I see [ __ ] in there that was killers at one time with suits on you know serving the kids food and you know I mean I'm like we got to do this more often I wanted to share the light on that you know saying yeah now how how have you explored you a retreating ancestry yeah definitely yeah I'm making a movie about the summer 2003 when I was 18 I went to reach here for three months out the blue line even know I was going my brother just was like worried about to go back home and I had a spot at that time I was I had a studio I was like knee-deep in some young [ __ ] [ __ ] mmm I didn't really want to go and I went out to here for three months and it changed my life I was sick the first two weeks I was like culture shock depressed ain't understand I really have no way to I know what to do out there um but after the first two weeks I embraced what was going on and I just kind of it's like I had to let go of my my comfort what made me country while I was smoking weed everyday riding around a hood in the car with rims and I just had a different comfort zone and once I got out of that you know it changed my life you know I you know one thing I was dollars unique about the culture back home is that everything built around food so that's what make a family clothes that you eat with your family you know I learned that from being out there we moved so fast out here in our culture that we might what's her my womanly every it might be seven eight years we eat that Thanksgiving and Christmas and even then we running in for the middle sit down and we get back to the grind every day back home from 12 p.m. to 3 p.m. whole city shut down everything but the restaurants you know I'm saying everybody going home the men going home the kids schools let out and everybody lunch now how does all the energy surrounding Black Panther affect you didn't because you see everybody with the dashikis on in the African garments and I mean you mean a fashion a or just in general people having like this sense of pride and the motherland man I think that's important you know I mean if you know if you don't connect to a country it's a devastating thing I ain't even understand that until I went it's devastating if you ain't if you can't connect to a country because we know we not from America for real some people might have never been to where they're from - that was me that was me I was raised under my mom understanding and I don't mean her personally I just mean her being a black American whose grandma I mean who mom came from New Orleans Louisiana and a couple generations back that was exposed to slavery you know I'm saying so to have an understanding of like wait it's a whole thousand thousand year tradition that we connect to and I'm fortunate because my dad was born over there so I connect to it in one generation so I met my grandmother and I seen hard way of living this is my dad mom it's not five generations removed so I connected to it easy or easier maybe even somebody do they ancestry and figure out where they from and go visit it but don't got nobody I really love them that you could say this is my immediate family but you know I think that that movie was powerful I seen it on the day of my album release I was doing a lot but I made sure I'm gonna go bother taking his seen it and just the last line Michael B Jordan said it was a powerful line about the body in the ocean you know I'm saying who knew definitely more was better than body that's that's heavy you know I'm saying that's heavy and I thought that I even hit him I'm like man I was a powerful on that's one of the most powerful things I hurt because I felt that viscerally being in the streets I would rather died and go to jail for life hmm I remember feeling like that I'm a whole court we used to be on [ __ ] that might have us go away forever I'll be like I don't getting this call with me bro if you ain't I'm not going to jail for no [ __ ] like this I'm a whole court because I it's to me you rather die talk to [ __ ] I got a life you'll rather die you know I mean so I felt that you know me I think that was a powerful movie when you came in here today you said you haven't smoked in five minutes yeah either so what does that do for you and when do you feel like you could just give it up permanently um I never want to say never because I get something out of smoking weed sometime but I think anything in excess turned into a liability and even for me like you know I got it intense promo campaign you know I got to be on camera I got to be on time I got I gotta be you know I got to be able to think sharp um so I you know I when I when he comes to like going out into the public and representing my product I don't want to be and even in business you know you come in here smelling like we whether they say it or not they hold it against you they think I got a little edge on you if they don't smoke even now in Cali I mean it ain't even like you're a criminal thing is that I think quicker than you you're more focused I got more disciplining you I got less of a need to be comfortable so you say well I have my own dispensary in motion ya know from far as growing it selling it legally we still we still do that but just me personally I don't use no drugs I might drink some wine you know I'm saying right now but I don't mean I haven't in the past right now it's more important to be focused you said soda to when you came here you said I stopped smoking weed and stuff so he was a soda fanatic I was drinking lame you know I'm saying I was poorer and I didn't know how unhealthy that [ __ ] was and part of what dying yeah and part of that also is the amount of soda you drink you got think if you wake up and drink a soda at 8 a.m. and you drink sodas the rest of the day but I'm a skinny [ __ ] had a pop belly you don't say [ __ ] don't look right on this game you know but just overall just feeling unhealthy you know I'm saying like I don't like the way I feel your eyes you it show you know I mean so um I was like you know I'm a mother father that [ __ ] I'm gonna just focus on being healthy working out eating good as best I can you know I mean being focused and then I seen my team I had to convert puffs about the weight cuz you know me he'd been doing yoga [ __ ] he's making a joke you know saying like you got a glow [ __ ] I'm like nah stop smoking the week and then he like why and so I had a convo with him on my weed leaders we got a lot of people that follow us so when we stopped a lot of my team stopped smoking you know I'm saying a lot of the people that look to me you know just being a gym now and just being on the more focused frequency so you know again I don't know that's how we'd campaign I think is when you feel like you want to go do something violent smoke you some weed marathon og smoke some of that I got a couple more questions you speak about being a leader on loaded bases with Cee Lo you say a couple of [ __ ] I'm paraphrasing but a couple of [ __ ] every generation nari - of our strength and our and our stolen greatness yeah expound on that line a little bit um I said um see it's a couple [ __ ] every generation that wasn't supposed to make it out but they decode the matrix and when they get to speak it's like a stolen language or it's like a coded language reminds [ __ ] that they strengthen all the stolen greatness yeah that's clear right I think you mean to me it's like you know and say this in the humblest way ain't trying to big up my gangster on my history when I say this but you know it's it's being black as the [ __ ] yeah that supposed to be black that toe and just even like coming from where we come from and the [ __ ] that you know we was involved in and just being a part of the 90s in the in the 2000s in South Central I like being active I don't know too many people that had made it they had gang enhancements technology took over I started putting cameras up everywhere but our culture didn't adapt quick enough so we were still raised don't go down the street hop out and shoot even though it's cameras everywhere even though they got cell phone towers so we got we was a victim to the technology so the fact that we here you know I feel like you know it's one or two or three maybe hopefully more every generation that somehow you know I think is God my personal opinion that you know keep you protected through them situations why are you learning what you're really here for but you know you constantly reminding us of who we are 100% and being able to speak from a place of experience but on a platform and on you know from a place of success that telling you people man I got I got real real [ __ ] that be like man I almost shed a tear listening to this album bro like [ __ ] doing life [ __ ] in jail like man you know I'm saying this is emotional listening to this [ __ ] cuz they know you know saying it might be music to somebody but [ __ ] I was in them cars with us and in them spots with us and really went through that [ __ ] again in the humble way I don't mean it's not like I'm a super tough [ __ ] I just mean the path that [ __ ] took um it's like to him you know that's my homeboy you know I know him you know I mean I know I know what it means for him to be right there you know so that's what the launch speak to and another great example is how you on the west coast you guys are very supportive of each other seeing the relationships that you have with other artists yeah I know you feel the low cuz sometimes people from where they're from they don't feel that love that was some now we did consciously and it ain't fake like I really [ __ ] why do I respect what I see I work a lot together yeah and then I've done any footer for the cameras you know I mean I had full our combos with yg I was supposed to be there tonight he got shot I was at the studio the next couple days chopping their wedding um you know I'm saying my mom and his mama know each other you know I [ __ ] with uh Jake 305 I [ __ ] with Dom Kennedy you know I mean and everybody else G Malone you know saying gang yeah you know I mean it's cool boy from Hoover I got respect for school boy you know I mean our hoods beef in a real way in a real way on-site killing the Hoover's in the neighborhood core you feel me but I got respect for school boy and I got you know one of the reasons is because I saw what happened with death row you know saying can't mix that [ __ ] you got we got a hospital it's like just like the county jail we are laying here bro ain't no way around it we got a structure in the county of it'll be tossing you know you walk into a doorman and be like bro you do enemy you got a fight but we're not gonna jump you we're gonna give your head ups that's structured because if [ __ ] getting jumped in this doing what you think will happen next door so y'all home you guys surround about 15 of my homies [ __ ] in here getting stabbed in this dorm what's gonna happen next door everybody getting killed so it's structure that prevents you from going haywire you know you guys really had a conversation like thing we are gonna make sure we support each other and not in those terms but only like look we don't want to divide the fan base we don't want all the Crips riding with knit and all the Bloods riding with yg we don't want everybody feeling like who they listen to as a reflection of day loyalty today today side we want [ __ ] to think and to know it's music and the demonstration week we make um you know it's gonna impact the generation after as recently as the artists from from a late name greed oh he from grocery so artists from LA name RJ you from had this part they had some internet back and forth and it was looking like they was going it was gonna turn into some [ __ ] they did a concert together RJ verse Greedo all the great streets was on stage with Greedo all acting park bloods on stage with RJ and [ __ ] had a purple flags and they red flags and I don't know the whole city was like is she gonna turn it to it bloodbath I think it's cabin music and at the end I did I saw that they had together and I was great I saluted and I respected that I wasn't cut watching are you there no I was just on the internet watching the back and forehead you know and I was just like I hope [ __ ] don't let this [ __ ] spill out cuz that's gonna impact everything in the wrong way and they you know they did it like bosses and then turned it into a concert made money put on a good show it was some competitive energy about the end of it they did a song together and now it turned into a string of shows so I think that it's so political that we got to be conscious and we got it we got to create you know some structure so that we could stay here how do you get that mentality to translate to the street then like what y'all doing in the industry how do you get that to translate thought the whole street people got choices right so you're gonna look at what this group of people did and what the repercussions were and what the the feedback was from doing this and you're gonna look at what this group of people did and look at the feedback you won't go to jail for life you want to get killed do what we was doing I'm gonna get you some money level up Craig brands bill Joe teen get your family get your homies on follow what we doing it's your choice my last question for Nick man cuz I'm riding in the car and I'm like boy didn't gonna get in some [ __ ] for this you said that your mistress is Creole how do you get away with that man is music man oh I said I said my wife is a c-note I said his life is a freak though my life my wife is a c-note but my mistress is Creole you know that was it that was what number one record that before me before I had a girl for a fact but then again it's music man like my girls the actress if she kissing they're gone camera what imma be mad I love the fact you said your girl so y'all back together y'all good yeah yeah yeah we solid players [ __ ] up too man that's all i'ma say it like that she don't play you know run down on you she ran down boogeyman you know she know how to defend ourselves and stand up you know I mean and you know um she for my life she grew up on a lot of people might think she got a privileged background she ain't got no privileged background no but she come from my life man and you know me um she solid so you know I ain't even had to she seen Charlemagne is 0 damn but she what I talk I told me I thought of him jumped on like you gonna be Charlemagne and like Charlotte many respects Charlemagne you know I mean Charlemagne known for being honest and you know I mean ruffling feathers but I know his stance and I'm like y'all got that similar mentality in terms of like what's right you know I'm saying so yeah she she got a lot of love and respect for you you recommended a book to me but I can't remember the name over I'll go ask you yeah we recommended you to oh yeah now this is a powerful book it's called the way of the superior man wait with that book - I ain't gonna lie - I said that's a book women should not give today man and let's stay really secure and they self because the message of that book is basically for powerful men how to deal with your power cuz you know you got options you get power and money and fame you could go crazy right so it just it just gives you a unique perspective you know I'm saying on the right way to do things you know I mean hey from from from the author's perspective you know it's heavy though alright we appreciate you joining us yeah and it's the Breakfast Club good morning [Music]

Channel: Breakfast Club Power 105.1 FM

Views: 9,170,608

Rating: 4.8676705 out of 5

Keywords: the breakfast club, power1051, celebrity news, radio, video, interview, angela yee, charlamagne tha god, dj envy, nipsey hussle, rip nipsey hussle, nipsey hussle dead, nipsey hussle shot

Id: fGCMcu2iei0

Length: 59min 22sec (3562 seconds)

Published: Wed Feb 21 2018

Reddit Comments

[u/henkspenq]

It's around the 40-41 minute mark!