Nipsey Hussle at The Breakfast Club Power 105.1| Breakfast Club Classics

power 105 one good morning everybody it's dj envy angela yee chaula mean to god we are the breakfast club we have a special guest from the west coast finally yeah finally the homie nipsey hustle what up what up what's up my brother everything good how you feeling you got the uh proud to pay movement going on yeah man just pulled out the crenshaw yeah yeah you're my dog i just couldn't pay a hundred dollars for them i sent your tweets man i had to i had to highlight my boy real quick i've been a fan but you can still get the app you don't have to do this i didn't know it was free it was like a short copy of my choice for show it's like a kickstarter campaign if you want to support somebody and donate money to the movement yeah it kind of thing and you also get an experience with it exactly you get um access to the concert it's like a limited account you can't buy a ticket for it you got to have a product to get in so um but it was by choice if you want to download it that's cool it's available on that pit for free so i'll just you know clown it online did you have the concert already the job we setting it up right now okay yeah i downloaded it on deadpoof that's cool sorry i wasn't the first time you heard that though you put you've had bullets uh bullets ain't got no name three for sale yeah yeah exactly yeah you remember that first i remember that cause it was midnight and i was like oh i'm gonna get nippy's new joint then he was like you gotta pay for it but it is true because you put out that the crenshaw the mixtape and it is like an album you know so sometimes it's difficult you're putting out all this music with like you know great guest features and producers and knife wonder and rick ross is on it and slim thug and everybody and it's like dude i gotta give it away for free yeah no i mean you know we we get money off the other side of it like touring you already know that merchandise and all that so it was really just to um get people talking i want everybody like why you charging 100 foot album right what makes it in his mind worth 100 so that was what the idea was but it sold out so that was cool too that's right and then jay-z went ahead and bought a hundred copies yeah shout out to jay for that so that means he gets to come into content free if you want to he could have done that without bottom he got 100 tickets if you need to have you hollered at him since um he made that purchase no i didn't get to holla at jay um you know roc nation reached out and you know what i'm saying i don't know deal type of stuff but just you know um just was like handle the business shot to loot over and all that they wired you the money right yeah exactly send it right to your account exactly and you shipped them to shipping the cds yeah yeah the next day what made jay-z do that though was he is he's a fan of yours or what i can't say man honestly you know i got i got a dm from uh from vida and elliott wilson that was just like you know how old said he saluted the thinking behind a 100 album and all that so i was like for sure tell him good-looking and then roc nation reached out and was just like um one of his homeboys emery was like you know sending some clothing you want to buy some clothing suits everything that's not yeah yeah for sure so we shot him a box of that for free too cause they spent 10 racks with us already so you got to give him something free yeah you know i know you said you had some questions for um i did but no matter of fact i still do kc what's going on we got we got shirts leveled up going on casey casey like no now we did it was so much stuff that got added but you know i ship y'all whatever i talked to envy on on on the twitter and all that no questions where did you get the idea of charging 100 per cd um you needed a new chain nah not just that man no you know i i i got i got a few mentors that just put me on books and literature and all that big bob francis one of them and so um you know he he told me about this book called contagious i contagious uh yes so i got to the second chapter of that and it was just talking about how this this restaurant owner in philly started selling philly cheesesteaks 400 at his restaurant and it just was like it set off all type of conversation everybody was talking about it then all type of influential people came through him and just wanted to check out why it was a hundred dollars like oprah came through and bought one david letterman brought one he got all type of exposure and publicity and then it became like a staple and everybody started coming through support and buying a hundred dollar cheesesteak so i put the book down and i was like yeah we about to do that with the album nobody did that with music you know that only works if it's worth 100 though yeah it got it got it the music got it got to live up to the price eventually when they get it you know and i think that i was confident in the music it's not the album you know it was stuff that didn't make victory live which is my album but i felt like we recorded all of that with the album in mind so it wasn't like recorded as a mixtape you know what i'm saying it's like all right it's like investing in a piece of art or something like that i would assume yeah you know it's the art don't really cost that much that they as it goes for the the oil painting or whatever the texture or the material is ain't worth no 20 million it's the way it's interpreted as the white people you know what i'm saying the value that i got for the name on now you assign the epic records yeah now you're not on epic anymore not uh now are you gonna stay the independent route because we know that ross was hollering at you one time i'm sure jay-z didn't buy those cds as for nothing you know i'm sure it's going to be a hollow game at one point that's right you're going to stay independent all signed to a major i got i got like a unique idea as far as my deal that i'm looking for and so you know i'm not really going to go negotiate i'm going to just present my my my terms and if somebody feel like it's beneficial to what they're doing and it makes sense we will partner up you know now why would ross because i know he wanted to sign you yeah no rosette was like man he could make whatever deal happen that we that we needed i'm like i don't want no money i need a partnership you know and so he he fought tooth and nail inside the building and try to push it through but just the structure of the companies was like they not really up for giving artists ownership and equity they more like you can stand next to duty hot you know i mean we'll cut a check but you can't own nothing you know what i'm saying so i really wasn't in it for that and he said he said that you kept telling him he can't wear red around you no he's like right now tried to holler at you and sign you as well not just rick ross yeah we had a few combos i wouldn't say a lot but we a couple you know uh artists that have executive positions also reached out and it wasn't we just talked about it because they knew i was a free agent and we had something going on how do you feel about signing to another artist though i mean i think it worked for some people i think me being in the game having a major deal being pushed to the extent i got pushed to already being educated on the inside of the building i don't think that that's the route i'm gonna go but it worked for others i think we see success like people that popped off doing that snooper's trying to sign you early on too wasn't he or was it just more of a cosign type thing it was more like whatever he like man if you need me holla you know he wasn't necessarily like petitioning assignment he was just like man i know what this is you know i'm saying it's familiar i know what to do with it or like just if you need advice whatever hit me you know you move like snoop man the snoop was a gremlin and he got away seemed like you popped off man no that's the homie man you know he's from the same culture he's from the same element so you know it ain't it's like a new york dude you're a hustler in new york you kind of might have the same mannerisms or like you know what i mean movement as another hustler from new york speaking of culture what do you say to people who say you're a stereotypical west coast rapper because i don't really understand that because i think people see the new face of the west the kendricks and so on but and they look at you and they're like oh he's a stereo what stereotypical what's going on he wears chucksy does the lowrider thing and gangbangs but yeah that's the culture yeah i mean it ain't like you might have to come to l.a to like it ain't necessarily what what is stereotypical like you know um represent the reality of what's going on i i would take that you know what i'm saying but um if you listen what i say in my music you know really listen to it you could you'll understand the you know individuality but it's real i come from christian slaughter and i come from 60th street you know i'm saying i was raised where where where the movies was inspired by the role of 60s yeah you know it wasn't vice versa we didn't watch the movie and like that's what we going to do they they they came to the hood and asked could they film at our liquor store we used to ride our bikes to it you know what i'm saying ask if they put cameras up on our buildings where we hustled and we fought in the back of the buildings that so you know it wasn't it wasn't like life imitating art it was just like they covered it the guy he got exposure but that's really what you know goes on and what it is what do you think about west coast music now because i know one time the only way to basically get out on the west was dre exactly and now it seems like it's opened up a little bit yeah i think everybody worked hard for it i think everybody put their work in a lot of people stayed down um when it wasn't popular me being one of them you know what i'm saying i don't think that when i came in the west was where it is now but i was i was distinctly l.a you just had a bad name nipsey man you was the man that was always late for video shoes not coming not getting on the plane yeah now i mean i had a i had a real situation i was coming out of you know what i'm saying like and again like you know that ain't no excuse but you know like i said i wasn't doing it in a vacuum i was doing it from uh from the perspective i was on the run when i got my deal i just got out to county jail you know i'm saying i had real issues in the streets not that any of that matter but you you know sometimes that's the gravity that you're fighting against you know what i'm saying when i was in l.a when i used to be in l.a a few years ago actually like yeah why nipsey hustling poppy and he's like because he's too hood so you're two is that he was too wrapped up in the hood i mean not by choice you know what i'm saying but like i had gave up on rap music i was cool on it you know what i'm saying they like people came to me and was like bro do it like john shapiro was like i got a situation for you and i was like you know he set up studio tommy chased me down like man get in the studio bro you got because i devoted myself to it at an early age and uh like i talked about i was i was in the streets i had money i had spots and i sold all my jewelry sold my cars and bought studio equipment and devoted myself to it and uh i made a lot of music majority of the stuff that was on bullet thing i know names one and two i made before my deal you know we got hit we got rated they took all my equipment my brother went to the pen i caught a case and i was just like you know i was devoting my energy to positivity and i felt like you know to no avail still we ran into the same roadblocks that i could have been in you know in a better position financially i could have kept grinding and just might have still had the same outcome so it kind of ain't so correct i mean crack that's an old drug you know that's that's like from the end of old school yeah you know nah but um i was like i'm cool on it you know and so the music i'd done was still it still existed it was still out there still on my space john shapiro heard it he came to l.a met with me at the beverly center and was like man i could make this happen and i was skeptical of the industry i was skeptical of industry people i was like yeah all right cool and he was serious and i didn't recognize how serious he was until um he put a deal on the table and it was a check and i was like you know all right let's do it and i remember he brought you right right to me and i mean we had you all through the clubs in new york no question early on now also how do you feel about kendrick lamar as far as you know the control verse and him being the king how do you feel about that verse um i heard i heard the reaction you know from the from the from the culture from the people so whenever you move to people that much you know i'm saying you gotta respect it i know kendrick i'm a fan of him i know he worked hard for his position you know what i'm saying i know he deserves everything he got i know them dudes come from like a real place j-rock top dog kendrick he from compton and other dudes from the nickersons and so like you know i sagged with them before i've been on tour with him with gaming 07. what is that what does that mean just like you know like grinding with him you know what i mean so zack i think ollie i got your pants hanging down nah like you know man right grinder you know and so to see it take the you know uh blossom like it blossom you know i salute that i respect it how do you feel like he how do you feel about him his representation of the west coast he represents himself honestly he's a dude from compton so you know again you just got to be true to yourself i think you know you can't try to adjust what what you are to what people expect from you none of that i think that's when you when you you know you're going to get slack and it's going to be fake he himself like what you hear on the record that's what you get when you meet him when you talk to him man before he popped that's how he was you know what i'm saying so i respected that he took it to that height without watering down what his message was right now why does complex magazine hate you man yeah that list was disrespectful but that's the platform so they're entitled to their opinion and i didn't i didn't like lash out i just my team saw it and my team was like you see that snip and i'm like yeah well the way they try to describe it is that they feel like they supported you yeah and they you know really like you as an artist and they felt like you should be further along and that's why they said that yeah i mean that's one thing i didn't ask for the support for by the way you know i ain't asking to write about me or none of that that was a choice you know so again that's that's what they got the outlet for but when i seen the article it was like i read it and i was like oh cool that's how they feel i never said nothing about it you felt like they were being sarcastic yeah just like you know again i spoke to the points that offended me in the article but i was really just like you know how much you get paid the writer that wrote that i paid him type of salaries to my employees at my business that got felonies and i can't get jobs no disrespect so who's the underachiever i own my company i own the asset of this whole industry which is your your master's yo yo intellectual property you know i'm saying your publishing so you know you your metrics and what you gauging as an achievement is actually like a peon or underboss way of looking at it because you know like i'm not in it for the fame everybody want to be seen and held at the highest regard obviously but you know you can't cash that out you can't take that to the bank well you can in other ways but you know what's the asset what what do the labels do it for they do it for the ownership they do it for the for the catalog for the mailbox money and so you know i think if you up on what's what's going on you will respect that you wouldn't say a dude under achieving for that yeah for years i've seen nipsey hustle out and about it all kinds of conferences i see you move around all the time and i was wondering do you think that labels were a little nervous about your street affiliations and they're like okay we don't know you know what's gonna happen with him if we sign him is he gonna go back to jail was that ever a real concern you think when people were looking at you um i think like the people that so far removed from like humanity because you you gotta meet somebody before you you come to any conclusion and you know some people so successful that they just got layers and they got blocks to where they don't even deal with certain things you know what i'm saying so and again like when we had issues you know on the street level you had people in offices that was conscious of it and aware of it and you know what happened with suga and you know what happened with that fro so i think people might have you know overreacted and felt like it was going to be a similar situation but again you know the game changed like we in control to an extent you know we got the internet we got um a global village that we could deliver content to you know what i'm saying and it's in his worldwide you could tour you can sell your merch and you can build businesses so if you're not stuck on you know being a fame junkie and being some type of socialite you could look at the game for what it is and eat you know what i'm saying and and and and you know build something that rods slowly you still you still move around with big you right yeah that's my that's my homie you know what i'm saying you know he don't manage me no more but that's my homeboy i got respect and love for him absolutely now what about for your album that you're putting out what what is i know you're going to put it out in a different kind of way also i'm sure you have a plan yeah most definitely that is not going to be what other people have done in the past um so are you willing to share what the plan is with that or is that something that's still in the works nah we we got the plan um we're gonna do it traditionally through physical retail on itunes but then we're gonna do a proud to play campaign like we did with this one and we're gonna offer for free also we're gonna offer the album for free so if you want to it's still gonna download free regardless if i offer it or not somebody gonna leak it it's gonna be available you can't can't stop that nah so i you know i'm gonna just keep it 100 with with the people it's going to be free if you don't want to pay for it if you want to pay for it you'll have a problem to pay product that go along with it and if you want to go to itunes or basketball or target you could do that too you know have other artists approached you and said i kind of want to do something like what you did so do you mind if i go ahead and try to do a little proud to pay campaign as well eminem doing that i was about to say a few artists approached me and then a couple didn't like uh i think mgmt doing something you know the uh management like the rock band they doing something and then um eminem selling his at different price points for like 300 for the deluxe 50 200 and so on they are they damn i specifically put on twitter all right i salute nipsey but if all you other artists try to do that i'm not paying that much a lot of people don't even pay that for nipsey that's my that's my dog man it's all good but i support him but i'm too cheap today the artists were like man i wish i had a thought of that first i heard people say that yeah me too who would you pay a hundred dollars for i did actually recently we did some mtv and i went to the store they gave me that credit card and was like buy what you would like to buy spend a hundred on whatever you like to buy music so um i bought dom kennedy album get home safely that's my homie that's your dog yeah yeah yeah i like what he doing you know i'm a fan of him also him being my homie um and then i bought blueprint the 12-inch blueprint i brought stillmatic i brought um one of the tupac singles i couldn't find no album i bought i think what you do for love i bought a rayquan album you know what i'm saying just rap that i grew up on influence by and stuff what do you think about music now because you're talking about a lot of classic albums a lot of classic artists yeah what do you think about some of these artists now i think it's good man i think you know it's a lot of great music i don't know if everything as great as getting seen on the highest platform kendrick being like a representation of real hip-hop being like one of the biggest dudes in the game i think that's good for the culture even drake like he a real rapper and people say what they want to say about him but he made you know he good at rap you know what i'm saying so i think he represents the culture meek mill you know what i'm saying being a real real dude from the streets succeeding at the level we succeed in that so i think it's good you got a lot of bs also but we ain't going to point that out or focus on this i think it's more creativity and good stuff coming to the you know rising to the surface right now so you know it's exciting aren't you african yeah my dad from africa yeah yeah he's from east africa a country called eritrea what a retreat his next daughter sudan ethiopia borders the red sea have you been back there yeah when i was 18 actually i went for three months and it was cool at first i was like i was ready to go home so you went there for whatever as i had to get i had to get low try to go up not even i was i was good at that point but you know my my granny that i had never met my aunties my cousin i never met any any of my pops family my past is the only one in our family that was in america so i was raised by my mom's side and then my problems play his role but we went out there to meet her because she was sick and um i ended up spending 90 days out there you know and it changed my life it changed my perspective on a lot of things especially more than anything about my my respect for women you know because i was i was raised in an area where you know holes and tricks yeah that part you know i said but i i went back home and i had a totally different experience you know and i came in the house and they had food ready for me and you know they wouldn't let me lift my hand and do no work and it was like literally when i when i when i came in to eat they washed my hands for me you know what i'm saying and so i felt obligated to you know do my part as a man like you know can't nobody disrespect my cousins can't nobody you know i mean they don't got to do no labor no hard labor that men supposed to do and it just like made me aware of the dynamic of a real family relationship you know we come from broken homes and all that so and you got to make these american women be more domesticated like the african women i mean and then they gotta handle their responsibility that part two yeah here come charlemagne they said what else you want to say i ain't never had no girl washing my hands for me nah but if you go back you will and you'll be like all right well i got no problem you know if you need something you got it it's cool or whatever you like she said you you'll understand your role a little better not you per se but just you know i like trickier yeah i don't mind a little i don't mind you know my last weekend um dc how homecoming he spending he put some money on a girl's books i retweeted the tweetie putty like i bought a 100 album and two lines later he was like you know i just i just tipped a hundred dollars i'm drunk y'all know me hold on now you know me you know i had to be drunk is so cheap yeah don't even pay his part so that's cool though no question now why the malcolm x chain you know a lot of rappers have their own face shout out to ross or you know something else why malcolm x this was a gift my brother gave me this you know he made this before we had any rap situations and all that and he gave it to him he went to the pen and he was just like you know you gotta he's a jeweler no he he bought it and got it he designed it himself you know he brought the idea to the jeweler they made the mold and then put it together and my brother typed like so michael mix means nothing to you i'm not gonna take the credit for making it i didn't make it but i wouldn't wear it if it didn't mean something to me i respect what he represented i respect you know the any means necessary philosophy i respect his transition from being a street dude to being somebody that had discipline and stood up for like you know a cause that was real at the time it's still real you know and i just think he was a outsider like the racial thing i thought he was a real man you know what i'm saying so i respect that part of it oh yeah so what does it take for nipsey hustle to finally get his just due um i mean we eating good so you know fame and attention you know i think that you know we gonna continue to rise i think that we're gonna keep making moves and we're gonna be good but you know i i i ain't in the fame race you know what i mean like i'm more i'm more so concerned with owning my situation first and then making that as big as i can make it you know so if you look at like birdman even jay you look at like artists that in control they had to go the wrong way they had to take the stairs you know what i'm saying and they you deal with turbulence and stuff but you know i think i could do what i do with the best of them in the game i just had to set my situation up the right way and build my foundation because a lot of artists are content just being artists and right now you have to be multifaceted and be able to handle your business some people don't have their business correct no no questions and that's what's important to me because a lot of these dudes you know at the end of their career it'd be it'd be hard for them and they still famous you can't cut the lights off you know your face known and if you don't handle your business right you walk through the mall you're gonna be disrespected you know your baby mama getting at you foul it's bad for a lot of people that you know didn't handle that situation right was getting drunk every day partying and just feeling the moment and uh not to say we don't do that but you know i just think you know like attention and famous is a crazy thing you got to be conscious of like the expectations like you can't ever fall off in my opinion you know i mean it looked bad are you in the game cool that's my homie yeah yeah that's my homie i just did two records on his mixtape okay yeah that's my homie i'd be wondering cuz you know you you blue he read i'll be wondering if y'all can even man we grown we're gonna do what we want man if you if like that's the thing they don't know about l.a you you only got rules if you're not respected like you could wear what you want if they know your your pedigree already what color you could bring a enemy to your hood he with me he's straight whoever he is he with me he good so vice versa unless you're not respected in your area right then you know people are going to pray on you when you're going to get treated how you get treated but if if they know your resume and you solid then you can do what you want long as you ain't violating and overly you know i mean disrespecting the what's going on but you know everybody in l.a if you're a [ __ ] got a blood they call it they get money with or another crypt that they hood beefing with that they cool with they get money with or else they living in a box you know i'm saying they not really they had like a level one level and you know what i mean in the situation you'll have to g-check any uh rappers because you know every every rapper seems to have some type of affiliation i'll claim to have some type of affiliation man it's crazy now we ain't never had no problems with no rappers honestly you know people might you might have to like straighten somebody out you know i ain't never had to put hands on nobody no rappers you know what i'm saying you see somebody throwing up a c or something like are you really whatever i think they they more so do it to try to like what up like you know what i'm saying all right bro cool and people don't understand how serious it is either yeah yeah you know you hear a lot of rappers cuz and then blood in their records but you know it's a difference between doing it you know on record and being from the lifestyle and so we already know who the real ones is you know what i'm saying well we appreciate you joining us today nah thank you you better come back up here man take you too long to come up here man no man i needed a reason though he was working for a long time so i think it makes sense now that's the whole point the more you come up here we know you got a project out that's what we want no question thank you all for having me how does the breakfast club is nipsy hustle yeah yeah real people real celebrities real talk join the breakfast club

Channel: Power 105.1

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Id: uSPMKMYt_nk

Length: 24min 29sec (1469 seconds)

Published: Sat Aug 15 2020