My SIMPLE Life Hack to becoming a Nike Athlete" | Ed Mylett & Charlie Rocket

I looked at my life at 305 pounds hard to imagine yeah diagnosed with a brain tumor I said I'm gonna do an Ironman in New Zealand in ten months I lost 130 pounds I did that Ironman in New Zealand mmm I biked across America yep and I said I want to be a Nike athlete in three days later Nike called and they said we don't know who you are but you have our entire Cubist in a frenzy we have to get you up here thank you say we have a surprise for there's a big commercial we're working on with the Colin Kaepernick want you to be welcome back to max out everybody I am Edie my lat and today is going to be a journey into business into the mindset of a young achiever but into a vulnerable man who's willing to tell you all the good and all the bad about his life and man when I started to research you brother I just fell in love with you and I know we're gonna help millions of people today so this is Charlie Jubilee also known as Charlie Rocket so thank you for being here Charlie thank you man it's good to have you here just so you know guys give you a proper interruption this young man's want a Grammy it's made millions of dollars in the music business and a some of my favorite content on all of social media because it's real and it's and it's vulnerable too so man we get into your story is gonna be bananas today but you you work with artists like 2 Chainz and a bunch of other artists very well-known people that you managed and it's pretty amazing that a kid from Georgia rises up that quickly and makes the life that you've had so how tell me to begin with man I'm just curious because we're gonna get it I think the early part of your story's not as compelling as the right now even though they're both incredible but how did you get into the music business in the first place growing up in Atlanta Georgia hip hop is just what Atlanta is known for yes I was a young entrepreneur and I I saw my friends starting to rap and I was like looking like huh like there's something to this hip hop thing like I'm like playing songs for my mom she's she's like I really don't get it I'm like no I can't pop is gonna be the biggest thing in the world one day yeah and you know fast forward to the day yeah you know right 70 percent this year 2018 seventy percent of top ten hits in America or hip-hop record yeah so I put a studio in my bedroom and we would have basketball tournaments at my house I lived across the street from the high school everybody and there would be 20 people at one song and I picked up a camera and I was like I'm gonna make music videos and I built this website and this website started blowing up it was a hip-hop website for independent artists costs pitchy game.com whole new at this time like 16 17 years okay spit your game calm I got it from biggie okay so Interscope Records called me one day and was like we love what you're doing we want you to go on tour with one of our new artists we just signed his name is Soulja Boy mm-hmm and I was very familiar with Soulja Boy because in Atlanta we had the dance movement going the spit road game calm dance movement and Soulja Boy was in Mississippi okay so he would always just kind of copy what we were doing and we looked at him as an outsider but he blew up on the Internet mm-hmm Interscope signed him I'm now first year of college and I had to explain to my mom so yeah mom I want to UM I want to drop out of college and go on tour with a rapper oh my gosh and and in her mind the first thing she sees is groupies and the whole hip-hop life and I have a history of convincing my mom to do things even though she's a very tough always been a persuader I had to because we saw vacuum cleaners growing up yeah my grandfather sold vacuum cleaners my mom sold I can probably the hardest core sales there is that's door-to-door sales everybody she get third-generation vacuum cleaner salesman that's right Wow from vacuum cleaner salesman to hip-hop mogul this is gonna be this is gonna be good okay so keep going so I had to convince my mom listen I want to drop out of school and I want to go on tour and she's a tough sale and there's a couple times in my life before that I had to come some some crazy things you know you're the camera guy we're on tour I'm on top of the world my website's blowing up but Soulja Boy we're going across the country and his album just came out number one album in the world and the next day we got to go to Jimmy Kim okay and things were starting to act a little funny mm-hmm and I don't know why but I was waiting for the itinerary the next day we're in Atlanta we got to fly to LA for Jimmy Kimmel so I I couldn't get in contact with anybody okay so I just go to the airport the next morning run into him Delta Terminal like we always do and nobody was answering my phone calls never got an itinerary and his deejay was there as well and they were doing the same thing to him and I realized I realized before he did I said I think we're fired mmm and he was mad and I wasn't mad I was like you were mad you dropped out of college to go do this it was gonna be tough but I was almost relieved because it was like I knew I was meant for something more than being a cameraman and I went back to my mom's house and I said I think I'm fired and she said well if you're not in school you gotta pay rent and I'm just coming off the road of six months off that much she said you got to pay rent mmm oh Jesus I just got fired mmm and I said I got an idea out on that tour I got to see where the money was at mm-hmm I'm gonna be a manager because managing is where the money's at good she said what do you know about managing rappers yeah she said you're 18 years old I said I'm gonna figure it out because we learned that in backing clean ourselves if we went into a home and they said ask a question I said I don't know the answer but I'm a figure it out and I told that to my mom and she said well I trust you as long as you pay rent well I signed a girl group her name was visto so bosses and I got him a record deal within 24 hours with Interscope because Soulja Boy didn't like me anymore but Interscope Records loved me okay and I showed it to him and they say Charlie we believe in you you've got the little Midas touch whatever you touch just seems to work boom get him on 106 & Park get him on the radio I'm seeing my future I'm like I'm about to make it yes and there was one day where something got funny again it was in Washington DC I got him a show in Washington DC and you know how when somebody wants to like in something they find stupid things sure he would before excuse yeah they got off stage and they said you didn't give us water I'm like mm I got you a record deal like like this so they're being upset about something come to find out somebody got in this year they left me for Sierra's manager big industry manager hmm and I'm crawling right back to my mom's basement mmm and I said you know what I need to bring back CEO Charlie somebody who I had created when I was a kid yes who put on a suit who had the briefcase was not distracted by anything was tunnel vision I'm gonna be a successful businessman and I told myself I would never tell somebody my age again because everybody thought I was just this kid and they wouldn't take me serious this is a guy who would wear suit to school oh yeah this guy's always had this sort of entrepreneurial vibe this I don't know I'd call you like a dream or a big thinker an extremist which by the way coming from me is a compliment I could just picture this little 13 14 year old 12 year old boy wearing a suit to school with a briefcase I just think that's beautiful right you went out you dropped out of college as a camera man if that fails that's a failure right then you sign your first group and like a lot of managers people in that space you know people don't know this but like if you're an agent or a manager it's like oftentimes or even a promoter and boxer the box things like oftentimes when you're acting gets bigger they want to dump you for the bigger one so then there's a way you have to constantly selling yourself to stay with them too so you have that sort of set back you bring back this character here's this want to add to everybody you have this really unique thing I noticed you as charlie rocket which is sort of your new persona but you were CEO Charlie them and see what you did that's really brilliant to me man I just want to tell you this it's like you took control of what your identity was you even named it which is an extreme thing to do but see everybody has an identity of what these how they see themselves you're just conscious of is like you know what I'm just gonna make this ident real right so you actually called it something and it maybe not everybody should be running around going on publicly I'm CEO Eddie or I'm intense baller Dave or but you know what you should be taking control privately of what you call yourself you should be taking control privately of your identity because you actually became CEO Charlie as a result of almost creating like a character to do it so go ahead and keep us going from there so here I am fired back in my mom's basement I put the suit back on and I said tunnel vision no hip-hop distraction and I found this in group their name was Travis Porter they were on the east side of Atlanta and I said they were living in their mom's house I was living in my mom's house I said listen I will make you a star if you just stay loyal mmm I drove from every radio station from Jackson Mississippi to Washington DC hmm we didn't have a budget it takes a lot of money to work yeah records to radio yep and I would go to the radio station and I would I would come up with a system ok the the mix show deejays they're the ones who are in the clubs and they play like the six o'clock hour and they're doing the mixes and and the program directors listen to those guys so I'll go to Jackson Mississippi I would ask all the mix show DJs can I take you out to lunch who doesn't love free food so I take them out to lunch I would talk to him I've shown the footage of you know our fan base they really like these guys yeah well give him a shot give him hoodies with their names on the back very proactive but give each DJ a salute the DJ hoodie with their name just like final pressed on the back man I loved it and it had Travis Porter on it and then I said well what's your program directors name even-even so me so and so so I said ok I'm going to come back tomorrow and I'm going to talk to him can one of y'all set up a meeting and a lot of times I want to set up a meeting they couldn't you know program directors are approached by everybody and they're only interested in getting big checks from record labels yes so I would stand outside look in the window it's some podunk radio station somewhere you know sometimes I'm talking about these radio stations are literally little boxes on the side of a two-lane high we are satellites and you're back with a little fence around it and you just wait till they come get you come on get you and once they would walk outside they were like what is wrong with you very well I want to show you something and I said look at this and I'll show them a video of fans screaming kids screaming as my group is performing mm-hmm and I said this is what's going on I know something you don't know you have to sell advertisement you need good songs that people like it's order to sell advertisement I don't have a check for you but I have a hit record for you man and we took three records top 20 in the nation crazy that way you and your basement them in their basement you just hug them with great music and you hustling your ass off but I'm picturing you all you guys all you people rather out there that are in sales I want you to picture this young man on no budget getting in his car and just driving alone to these stations with just the hope and the dream of getting there and then getting rejected and going to the next station maybe getting a yes go to the next station getting to no next station getting to no next station to no next station yes and you just humping it up that because what that is is that's the lonely journey yours is the perfect metaphor because it was lonely you were in the car you were driving but to become successful everybody oftentimes it's that lonely journey where you're even probably questioning yourself sometimes you're driving but you just poured your damn heart into this and get to how many top tens how many three three that group had three top ten that is bananas without a record dude yeah and that's just flat-out having the courage the guts to hump it up and go hustle every station along the east coast that's mind blowing I just I respect you because I picture that drive cuz I know what it's like when I was in my career in financial services and getting into my car and drive and do another point when I've been rejected the previous five right and and the key thing is when you've been rejected the previous five shown up to the six like you've never been rejected before like it's the first time you've ever said it right and keeping it fresh all the time I'm picturing you on that you know 80th station saying it like it's the first time that's right so that happens how the heck does that lead to to change they see the success that you had with this group or or what happened so it kinda was crazy before before we got to 2 Chainz because we I didn't want to sign a record deal with Travis Porter because I didn't want their heads to blow up too fast like my previous group but every record label in the country is calling and I remembered one day P Diddy called me and he says I love your group I want to sign them we weren't interested in signing P Diddy and I had to get up the boss to tell him that because it's like I'm 19 years old I'm laying in my bed talking to an icon talking to an icon and I'm in like a little like 550 square foot like very just small little $500 a month apartment yeah and I'm having to tell if he did he so it fast forward and I'm negotiating this huge record deal 19 years old and the record labels are like we want to fly you up to New York and I'm like no I'm gonna fly myself up to New York so I can go across the street and meet with your competitor because if you fly me and I was just as hard-headed but do you know that at 19 I don't know it just made sense yeah okay it made sense not to let somebody do you a favor cuz if they do you a favor you can't do what you want to do so I wanted to be a self-made man and I wanted to negotiate the biggest record deal going on in hip hop and it successfully happened and we're in New York and we're going around and I've never told anybody this story we're going around we meet with Warner Brothers Records first meeting in the morning it was so early my group actually fell asleep at the conference table in the meeting and I was like it was like a real hip hop thing like they're like knocked out hi like and I'm they're like trying to convince the Warner Brothers and then we go over to meet with Monty and Avery Lippmann who owned Universal Music Group and they take us to mr. Chow's now we're just kids we're like well like this might be the best meal we've ever had in our lives we don't even know what this is this is like chicken and this lettuce wrap thing and we're like so the bill had to be $3,000 over but we like order whatever you want and then we go across the street to Jive Records this is ends the day of the big negotiations we get off the elevators and there's Travis Porter posters everywhere they're covering up Justin Timberlake for us they're covering up Britney Spears for us Travis Ford everybody's wearing Travis Porter says balloons everywhere I'm like I feel like we're like in a movie walking in slow motion yeah and we're like this is where we want to sign they care about us here had a great meeting it was amazing everything I can ever imagine and they offer they were offering the big money sure they came they said we're gonna give you the money you're asking for and I'm like ah get back to my hotel room it's late at night maybe like 11 o'clock mm-hmm I'm in the shower showering up and my phone's ringing on the sink and I look out the curtain look over P Diddy I'm like I'm not answering this get back in the shower rings again P Diddy and after about ten calls I pick up he's relentless relentless meant a lot like me when I'm dead the radio station and I answer the phone first thing he says is you're gonna come to my city mm-hmm and not give me the respect to be in the conversation I like Diddy I already told you I was always honest with them I was never let them you know on and he said at least show me the respect to meet with me I'm sitting in a car I said the fellas are going out to a club with Universal universe was taking them to green house a popular club in New York and he says no at least show me the respect that's all I asked for is the respect he he wore me down okay he sent a car we go over to his penthouse we're going up knock on the door and the most beautiful woman of all time opens the door Cassie I like almost fellow but like I'm we're in his apartment Cassie is dragging this four-foot bottle of Moet across the floor I mean everything you could dream up from a movie and here we are not wanting to sign them but we're at Diddy's yeah living a life overlooking the city and he said let me take him out to the club tonight I said I already told you they're gone out with universal he said they can do two clubs in one night I'm like oh my god I can't do it like I can't do that to who I've already made a commitment to he said let me talk to you for a second I go home to the to the hotel yeah I go to sleep I don't Clara do you don't drink I don't drink and I wake up the next morning to a friend who sent me a picture of the New York Post and it says Travis Porter sons with didn't Oh ended up long story short we signed with Jive Records okay and we're on top of the world and Travis Porter is that this music video shoot with Lil Wayne so it's we're not we're not big enough to work with Lil Wayne but we're in this studio with the big white wall psych wall and and Lil Wayne's a superstar mm-hmm and what I but then this guy walks in and the atmosphere in the room changed everybody stops what they're doing six foot six he looked like a pharaoh he a was dressed Barbic changed jewelry it was a different type of superstar just walked in and I'm like my business partner knew him he did a mixtape with him one time and then that's titty boy man he's such a star man why hasn't he blown up and I thought about it this man has everything going against him when his name is Teddy boy you can't even say your name on television or on the radio I got everything going against him but me and my business partners were like do you want to sign yeah we took him solo he was in a group we got him out of his deal with Ludacris we helped him change his name to 2 Chainz but was crazy is he didn't even want us to manage him we said we want to manage you he wanted this industry manager demeanor he looked at us more of like street team like y'all go pass out CDs and stuff and I said no let me show you what we can do took him out to this Italian restaurant laid out a 30 60 day 90 day game plan and I said we are going to blow you up he's like your kid he looked at my ID one time I said under 21 he laughed at me he's like I've been in the game longer than you've been alive and I said no let me show you how it's done nowadays so that's how you get to change that's how we got to change what is you so everyone now now this is where like this is where I find you okay okay so like the the story of how you became successful all the way to a Grammy and millions of dollars just from your mother's basement legitimately and literally right and I'm all of the setbacks and rejections and it's just an unreal story but what what makes it compelling to me is then look when most people get lifted up they put out their representative the best version of them is constantly in public the best version that's constantly in front of everybody and I had this real thing I've been talking about a lot lately which is I think one of the key emotions in life that takes the most courage is to be vulnerable mm-hmm bonor ability if you'll be if you're willing to take the risk of being vulnerable on the other side of that as magnetized gratitude magnetized happiness connections abundant peace of mind freedom what a great word and for me of especially being so young it's one thing for a 47 year old guy like me to kind of arrive at the point in their life or they go I just don't care right like I'm gonna be vulnerable now it's a completely different thing for a young man in the entertainment business who's getting all of the things of life you would think you want he's around these beautiful women he's making all this money he's got the best friends the best relationships he's in the exciting you know venues getting some accolades getting recognition to then be vulnerable at that point brother that's like really courageous of you and so where I find you is now is tell the story you're at the midst of the the peak of success in one area your career and your money but there's other parts of you that are really not doing very well at the time so take us to that point and then what you of doing about it so as to change this career took off business got big and I got big I was always overweight my entire life but when I was 8 years old I wanted to be an athlete that was my dream that I just buried to become CEO Charlie and Here I am getting everything I asked for I said CEO Charlie was a real thing and I got it we want to grammy we have world tours in and and and the darkest point happened for me shortly after we won the grammy didn't even go to the Grammys then I was in LA didn't even want to go in meant nothing to me hmm I looked at my life at 305 pounds hard to imagine yeah diagnosed with a brain tumor pituitary tumor wrapped around my left optic nerve the artery that goes into my brain started corroding the top of my spinal cord and business and money nothing nothing I was sitting on a beach in Newport I would just like wanted to go get away from anybody and I'll just sit there with my notebook trying to figure life out and I saw this screen I closed my eyes and I saw this screen and it's like I'm watching my life movie and have you ever seen a movie that sucks like the ending is terrible like looking at my life and I'm like that movie is terrible that can't be it and I said the words I said my story isn't over yet , what was my dream before I started thinking about what was realistic in society it houses or cars or businesses what was my dream and my dream was to be an athlete it's not something you downloaded or chose it's automatically there and I couldn't help that I love sports that's just what I loved and I buried that to get into business and business had this trap where stress led to food okay deal-making led to food in success and celebration led to food so all parts of my day good bad or just functional yeah all formed an addiction a binge eating dick ssin because here i am dieting on one hand all the time to try to lose the weight and on the other hand i'm beating myself up if i mess up so it's like a trip down one step and then push myself down the rest and then repeat the cycle every day to be over 300 pounds yeah and you're also in an industry brother by the way amazing that you've lost 130 pounds congratulations so far amazing let's stay on this point just for a minute everybody listen this pretty gripped right now right so the first thing is i want to understand that what you got heavy you got heavy because you had to binge eating yeah i got a heavy because of the stress and the lunches and all that was there any part of it though cuz i think sometimes our challenge is feed on themselves so i'm wondering if you you're also in this very glamorous industry that's very looks oriented no matter who you are behind the scenes are in front of the scenes right in front of the camera so this is this part of you like you're just watching all these people on that are in your industry that you're connecting with looking great party and having a great time in great shape would that cause you to like stay home and eat more 100% really i wondered that yeah like in my mind i have this version of myself I call it my shadow and it's it's it's it's it's the memory of the darkest moment of my life and the interesting thing about social media is what you were saying earlier like people just display their avatars we're looking at their their best life as like popular culture would say right now live in my best life and that's what people want to display and when I wake up in the morning at 305 pounds the very first thought that goes through my head is fear yeah not hatred not self hate no fear you know I'm afraid to look at the mirror I'm afraid of the clothes I know do not fit I would even be afraid to go to the store to buy new clothes I'll be afraid of the first meal I'd be afraid to walk outside because when somebody sees you gain weight there's this look of disappointment they don't want to tell you but it's this sadness that they have when they see you and you're so out of control mm-hmm so everything a part about my life was fear from the second my eyes opened to late at night when everybody would go out and party to the music we made and I'm in my room looking at everybody and I would be just depressed and stuck I never met anybody in my life who said these words I'm afraid of the weekend I was I would google it it's B is there such thing is there a phobia of love Fridays and Saturdays because I just wanted Monday to come back so I could fit in normally if not having to look good and not having to take pictures and nobody else was partying so there was no social pressure on me and I just got so fed up and we're not sitting on that beach and I saw saw in my life and I said my story isn't over yet I said I have to change it everything let's talk about how you did that by the way your story just grips me I literally find myself like leaning in towards you right so there's a few lessons from you I want everyone to hear first one is that I used flat hustled yeah second one is you're an identity controller so you were CEO charlie and that seems like oh that's so kind of hokey or corny let me ask you that really says what's your identity what do you call yourself how do you view yourself does the world control it or do you control it do you take control by I don't know that you have to put that as your tagline on a business card or on your social media but you want to have an identity that you're taking control of whether that's strength or faith or passion or achiever love gratitude you better take control of what the heck you think your identity is because if you don't the world will begin to control it for you and define you so it's a huge other lesson third thing blows my mind how honest you were about the weekend blows my mind about the cycle of eating I appreciate you talking about how people feel that sadness when they see you and you could send because I think that also causes people not to want to go to a gym for example when they're heavy like I know I'm gonna be the heavy one at the gym everyone's fit at the gym right so these are all things that take such courage for people to do but the most ballistic thing to me is and this is where it just gets too juicy for me for you 305 pound dudes sitting on the beach right a lot of success financially a lot of success with friends socially you know your business 305 pound dude and by the way how tall are you 5 8 5 8 so this is a big boy and by the way look probably 20 years older at the time if you look at the photos that we'll put up on the YouTube right now for you to go athlete that's is ballsy as heck for a 305 pound dude who's 5/8 who's already achieving it understood go I'm gonna redefine Who I am and I'm gonna become Charlie Rocket the athlete I'm gonna take control of that identity that to me man is like one of the coolest things I've ever heard my if we had a video camera that dude you'd go athlete the whole 1 million out of a million people would reject that right so how do you do it I want you to tell them about this one thing and then you cuz I just think it's maybe one of my favorite things I've ever heard you said that you had to change the algorithm for your life oh my gosh is this good right here so how did you make how you make this shift but please tell them what the algorithm piece of it so let's take for instance social media yep social media is going to feed us what we like but it also knows to sample us candy candy is this thing that tastes good is colorful and vibrant mm-hmm but if we eat too much of it we get sick mm-hmm but the thing with the algorithm is if you like something now I'm gonna show you more of that everybody understands it if you like things on social media the algorithm tells tells us to send you more of that same kind of stuff that's right so another term for it is artificial intelligence this is what you like so let me build this whole world around you of things like that and in my life I was eating all this candy it would be the wrong things on social media would be the wrong things on television it would be the wrong things just with my friends everything was was that I was consuming was sweet and beautiful but it was making me sick yes so what I had to do is I had to create a new algorithm for my life and to create a new algorithm it's like starting a new Instagram page you got to get rid of everything you got to unfollow everything and you've got to now tell the computers that artificial intelligence that this is what I want you to bring into my life feed me this stuff feed me this so I believe in the law of attraction I study quantum physics me and Andy for seller actually talked about it a lot on his podcast is creating the new algorithm for my life was Law of Attraction okay I'm going to get rid of everything first and foremost me and I remember the conversation that I had with 2 Chainz when I told him I was gonna retire I said I want to walk away from the business he said what are you going to do so I'm gonna be an athlete things thing you're crazy he did yeah yeah I mean you almost can't blame him I said my name is Charlie Rocket I'm gonna reinvent myself hmm I said I have to create a life built around me a business that's built around me that's going to save my life because right now I have a business built around me all the algorithms around me are killing me yeah I have to reinvent in the only way I can live is if I create an athlete's business built around me so everything I do because I love business I'm never going to not do business so the only way to save my life is for me to be a professional athlete mm-hmm how you gonna make money I said I don't know what I'm gonna figure it out I said I'm gonna do an Ironman in New Zealand in 10 months I lost 130 pounds I did that Ironman in New Zealand mm-hmm I biked across America yep and I said I want to be a Nike athlete that's how I'm going to be a professional athlete if I can be a Nike athlete I can actually make this thing work and in Nikes mission statement it reads if you have a body you're an athlete and I'm like that's me yeah I'm meant for this company and my very first stock that I bought when I was 8 years old was also Nike okay it was like I was I was so fascinated by the company I'm not Michael Turner on the basketball I loved everything sports and Nike was a motivational inspirational sports company I like that I'm gonna be a Nike athlete and that mission statement describes me but none of their athletes are regular people they're all these super high-performance intense and I'm like I'm gonna be the one who's that common man regular athlete and I said well I believe in the law of attraction if I want to attract Nike into my life well what do you know yeah sleet's have they have commercials I said I need a commercial I'm gonna make a commercial and I titled it the same thing when I was on that Beach I said my story isn't over yet come home that was the name of that commercial and I told my life story and I got with a filmmaker and we it cost us like fifteen hundred dollars to make we had a PVC pipe that connected me to him so the camera never moved it was always the same distance from my legs every single time and the background would change that we made this music that had me breathing with my steps to the beat and we just told his story and we put it out in three days later Nike called me and they said we don't know who you are but you have our entire campus in a frenzy we have to get you up here they flew me up to Beaverton Oregon and they said we want to support you with everything you're doing I'm just blown away like well I'm being treated like LeBron James and Nike the best performing stock in the Dow 30 this year they're paying attention to me mmm fast-forward a few months I made a commercial called dream crazy it was a fan-made Nike commercial called insert Nike logo here and I came up with this tagline about myself called dream crazy I got a phone call a few weeks later thank you say we have a surprise for you there's a big commercial we're working on with Colin Kaepernick and we want you to be in it and they titled that commercial dream crazy come on man the most culturally pivoting commercial maybe in his ever yep and I was I was featured in that and I remember that day 2 Chainz called me he said you stole my superpowers like y'all are hearing this I know what you're thinking you gave me be kidding me man so from sitting on the beach 305 pounds you're gonna put a bag of Nike commercial like this these you already said by the way lost 130 Nike commercial biked across the United States starting to reverse the brain tumor by the way and is doing Iron Man's like the thing that's powerful is the combination of this crazy dream dream crazy but massive monster action mm-hmm I can't stand people tell me I'm so on fire for my dream I did this crazy dream no action or little action you take massive monster freakin action I have a hack I have a life hack for that give it I have this philosophy where I say everything's gonna be easy because usually when we go into something we're like I mean it's gonna be hard so we're gonna have to grind you're gonna have to grind and I thought about it I was like grinding is like a lot of friction and that's hard and if it's too hard I might not want to do it but if I say something is gonna be easy I'm probably gonna show up mm-hmm and I did that with my Iron Man and I do that with my businesses with my Iron Man I was like okay Iron Man is a 2.4 mile swim 112 mile bike ride in a 26.2 mile run a full marathon after doing all that other stuff and I said to myself give me an Ironman training program and I looked at it it was like oh my goodness this is crazy like this mini laughs at this intensity heart rate at this and then sprint for this I was like this is too much I need some symbol how many hours a week do they work out it's a 14 I said that's easy two hours a day mm-hmm when I was eight we'd ride our bikes with our friends for a couple of hours or we go to the pool on a weekend for a couple hours or we'll be running around the park for a couple hours I'm gonna do this Ironman I'm gonna train like an eight-year-old and it's gonna be easy wonderful that was my philosophy that's what actually got me to show up and take the step because if I kept saying it's gonna be hard it's gonna be hard it's gonna be hard yeah or I could say it's gonna be easy and in my mind yeah it's easy yep now it took me you know 16 hours and 41 minutes to do the Ironman and I came in second to last place but if you ask me today it was easy yeah well you're one of 1% of the humans on earth will actually one tenth of one percent who have actually completed an Ironman and most of them start at 305 pounds when they're five foot eight and do it in about an 18-month window is bananas right and so I think what I think what it is is what you're saying is is that no matter what you define it as you're gonna get what you're looking for so if you if you think something is easy you're probably gonna find easier pass what you did is you took a very complex thing made it simple because the enemy of executing is complexity so you made it very simple if you're looking for something is gonna be fun or you tell yourselves gonna be rewarding you tell yourself it's gonna be all kinds of things worth it the worst thing you could tell yourself is that's gonna be hard or difficult or a grind there's other ways to accept the fact that something is work and not call it hard or difficult you can be rewarding worth it valuable might be something I'm proud of what I've done there's all different ways to word it other than feeding yourself that horribly negative thought of how hard something are difficult or tragic you meet people all the time like I'm just getting through life I'm overcoming life's not just about overcoming life life's to be embraced if you're constantly overcoming things you're gonna find more things to overcome there's always gonna be adversity coming your way so it's super powerful I want to talk about a few things about you now that I love one is that you admit that you're a work in progress when you see its content you're gonna be inspired because it's real-life content I told you off-camera one of my frustrations and concerns although I made a post about it this week is that people we'll see my world you know that you know seemingly I have some insight into life and I've got the ocean and the beach and the lake and the Jets and all of that stuff and they would think that I don't have fears anxieties insecurities stresses challenges because I do I do my best to try to express that but you do it wonderfully so like there are videos on your social media that have made me cry I mean videos of you taking your shirt off and saying hey I'm still not comfortable doing this but I want you to see where I really am and you running with your shirt off without the all these people in the fitness space ripped and jacked and it's easy to take your shirt off when you're that way takes some real courage to be the real you you're not using filters on all your videos right so I really really admire dicks I think you're giving people hope and you do this for two reasons I want you to talk about this about marketing for a minute so you have this philosophy of I am in your market I want you to explain this so not only is it great social media content that inspires but you also think it's actually a business philosophy so talk about this this right here guys is where you start writing something down big time so take them through your marketing I your belief about marketing and and business on this so ever since I was little I I think I've had the gift of seeing around the corner of like where things should go culturally or with marketing and I was I love love marketing it is my passion and I have this theory called the ímu theory and it all started with a search I wanted to see what the number-one grossing superhero franchise was of all time and to my surprise it was Spider Man I was like why yeah why Spider Man and I came to the conclusion that it might be because he was the only one that didn't have a chiseled chin he's the only one that didn't have muscles his art couldn't pay the rent he was just a regular guy yeah and yet he's number one and I said okay what does this hold true with other things there's a Google search what's the number one religion in the world number of followers and it came out to be Christianity and I was like why and then studying Jesus is okay carpenter hangs out with poor people he only had 12 followers at the time and and and he probably would have had more followers if if he came on a horse with the with the armor and the sword and I am the great Savior mm-hmm and that's what most of us are doing culturally with our marketing or with social media and and and and the paradigm is this it is it is I'm so perfect in all of y'all are not that's why you should follow me because I'm at the top but then I thought about it does this ímu theory okay word for spider-man it worked for Jesus doesn't work for a corporation if it works for corporation this might be a real barrier yeah so said okay what's the biggest corporation in the world first trillion dollar company and I thought about it its leader Steve Jobs yes the first CEO ever to take the suit off and he honestly looks like my dad so when he passed away everybody's crying we've never seen this from a CEO before they're crying that memorials he was us yes and he even named his products instead of inspire around 3000 he named his product Lisa McIntosh and his biggest hit product that blew up the company was I thought he literally wanted the products to be just like us that he named him human names and made him us and then I thought about it with Michael Jordan versus Kobe Bryant Michael Jordan will catch the ball in the second quarter of a regular season game and 20,000 cameras are going off I've never experienced nothing against LeBron and he gets called me but that has only happened with one individual Michael Jordan said why he had one gift it's not LeBrons fall mm-hmm it's not Kobe's fall but Jordan was the scrawny kid who got cut from his high school basketball team and that's what made him us that's what made the difference in in everything that surrounded him is his story he was us and he had the song like Mike sometimes I dream that he is me a dream of all the things that I could be boom boom boy was that I am blue song it was where Kobe is the black mamba he's alone he's nothing like us now we're Mike in that commercial the ball hits him in the head and he's playing with the kids yes he was us and then we think about Oprah the biggest things in the world are not trying to be the most different as us they're literally just like us but in social media today it's I'm not like you I'm not like you I'm not like you that's why you should follow me but the biggest things in the world flip the paradigm and say I'm just like you I'm just like you I'm just like you follow me so why aren't we marketing that way brilliant and true and like one of my favorite things I've ever heard ever ever ever on this show because brother that's a hundred million percent correct and in fact there's a detriment when someone is propagating the idea that they are perfect and you are not you watch their stuff it's like almost like heroin it feels good when you're watching it but it hurts you when you're done with it because you can't measure up you're not as beautiful you're not as articulate you can't dance like them you don't sing like them and you take that bro so like to an extreme with your content and it's why I want more people to follow you because they can go on this journey with you it also takes away the excuses many of you are feeding yourself I'm not beautiful enough I'm not smart enough I'm not fit enough I'm not I don't have the best content listen what you want to get is that people connect with you that they think you're like them and then they begin to root for you more and more people are becoming successful when people are rooting for them because you can connect with them then they are to think that you're somehow or different or special than they are I happen to think it's incredibly because I do think you're brilliant I do think you have an unusually large heart so I just picture this little boy man carrying his briefcase to school with a suit on you know that's special that's it that's a little boy with heart with a dream dream crazy right and I picture you in the basement I picture your knocking on those doors for the radio stuff a picture that first group dropping you now picture you getting you know and then I picture this guy winning but not happy in his life so he's eating and eating and eating and I picture the courage of walking away when you've got this you know Grammy nominated and winning Act and to shift gears to where you are now to this Charlie Rocket identity that you have now what are you trying to do with it in other words what's the message from you so you're in the Miss is still trying to leave and lose more weight right do you do you still have bad days oh my god probably the past two weeks I've probably gained five pounds like I was a little frustrated to come in over here like I did an Instagram story as I was coming over here and I was just like do you like I could tell like when my face is lean and then getting on cameras just is deeply rooted stuff from my whole life but getting on cameras car but um you look great thank you you look great first thing I do in Asia here but so you still do you still you still have setbacks you still once in a while eat when you shouldn't or don't work out when you should or you still have those setbacks it's a it's an ongoing journey and I realize that I've never been do you should guy I never tell somebody what they should do like I don't feel like I'm smart enough or an expert enough to say those words because I might think I have something figured out and then a year or two later I'm like well I really didn't have it figured out so I just try to teach people through my lessons yes so some hard questions okay you slipped up and gained five pounds how do you get yourself out of that what's something everyone can learn from you what are you doing to get out of it okay you back on track um the first thing I do is I got to play offense like it I feel like when I'm when I'm happiest is when it my happiness doesn't come from a goal I feel like okay if the universe is ever expanding that means I gets moving mm-hmm that way if I'm staying in this same spot I'm not happy right as long as like I can just eat right today and I'll wake up tomorrow and be like only like point three pounds different but I'm looking at a totally different person in the mirror because I'm happy so I do this thing called I'm gonna win a streak okay and this is where I get my momentum it'll be the simplest things if I'm looking for wins I'm gonna get them yes I'll go to Starbucks and I'll order my little expresso shot and they'll tell me two dollars and sixty cents and I said all that happiness for only two dollars and sixty six I'm on a winning streak this is great because I'm gonna be a lot happier when I dream that then when I want so that's a win and then I got like the last hotel room at a hotel when I was traveling they were about to be soda like I'm on a winning streak and when I'm looking for these winning streaks more winds come so a lot of times when things are crashing around us or things are bad we're a little bit focused so I just do the one little trick I'm on a winning streak what's a good winning streak I'm with you right now winning streak boom I got the green light winning streak I'm acknowledged the winning streaks and it just attracts so much more rope you say stuff I've not heard anybody say right now that's absolutely awesome and the reason it works I want everyone to hear this because we're going back and forth here the reason that works is number one you do get what you're looking for so when you decide I'm on a winning streak here's what happens there's that part of your brain I talk about my book called the reticular activating system this is the scientific part but I just want you understand this isn't like philosophy this is science but he's giving you it's where they converge so philosophically I know you're right scientifically I really know you're right because there's a part of your brain called the reticular activating system and it's a filter it filters out everything that's not important to you so once you start programming and saying I'm on a winning streak I'm on a winning streak your brain goes to work in every sensory way visual kinesthetic touch auditory you name it to show you more winning streaks that is and that's why the other side also happens when you're in a slump and you're eating bad and you begin to beat yourself up you will see more ways to beat yourself up more ways to slide down that slide into the abyss of feeling terrible about yourself so just take what you do well man as you take control of your identity by these monikers you give yourself you've controlled the identity you control the action you take and then in this case you're controlling what you're looking for by the winning streak that is so good man like I hope everybody hears this I want to ask you a hard question because you're unique and I'm doing this as a gift to you to just be aware of it but a question I want you to answer in front of me first off he's telling you that you should be vulnerable in all of your posts and your social media and even if you're not on social media just in your life vulnerability will bring you more it's risky because people will reject you when you're vulnerable you'll get some hate when you're vulnerable but the fact of the matter is it opens you up to way more love way more gratitude way more connection way more achievement way more money way more Fitness way more peace way more everything so vulnerability is a gateway to these things and that that's what you you define vulnerability to me but you have this identity now that you're in transition follow me on my journey how do you make sure because everyone get this how do you make sure that that doesn't become your identity hmm in other words I'm voter watch my ups and downs watch my bells how does that yep how do you guard against that not becoming a self-fulfilling prophecy so that like I do I do reveal my imperfections all the time so I better be coming up with some imperfections of time the time you understand what I'm saying yeah so sometimes people get into these okay give it to me I'm not meant to do one thing there's gonna be chapters in my life when I enter a new chapter I'm going to face a challenge I'm gonna have another big dream another big mission and there will always be something that is the truth it's not just vulnerability it's just being truthful I thought about a lot of the big motivators who I follow and I won't say any names but I like I hear them with their big goals and I'm like you might not get to your goal because you never go through anything if you truly want to transcend and be that true success that you've been working towards you can't be perfect if you allow us to go through something with you you will transcend beyond because right now you're in a trap motivate you're in the motivator trap to where you can't ever contradict yourself because you've been saying you should for so long that if you go through anything you would feel like you're letting everybody down because you're not even taking your own advice and just saying suck it up so that's a trap I never want to be in that trap I never want to look like I'm having to contradict myself but the truth is everybody's going through something and what they're putting on social media is an avatar and yes it's inspirational and there are great things that come out of it but if you truly want like why aren't we studying over man you know was beautiful about her she never got to the finish line yeah she never got there that's what's amazing she tried we watched her fell she tried again we did she's us yeah she's not telling people how to be so perfect and and if and if we want to be great just tell the truth that's what it comes down to people will people will connect with you in a way that they can't if they just feel like you're not authentic that you're not congruent you know the other thing is like do what you say you know be congruence is a really powerful thing just like do what you say like I'm not saying you're not gonna slip back on up on your routine but like be reveal to people who you really are which is what you mean about being truthful the mask a couple of things first off where do they find you because I know they don't like to do that at the very end so where do they find you what's the best way to connect with you at Charlie on Instagram it was super dope how I got the name yeah like this is I'm listening to you I'm like I'm glad I get to interview you now before the movie comes out no seriously because he's got a book coming out that you'll be hearing about soon we can't talk about it yet today really but there's a great book that's gonna be coming down here in the near future so if they're following you at Charlie on Instagram that's the best place to get you and go on the journey with him you know go on the journey it's gonna it's gonna inspire you it's gonna it's gonna move you I mean some of it is this literally going to move you when you see it so tell me a little bit for you where are you at do you want to lose more weight what's the future for you what are some of your big ambitions and goals right now what do you what are you working towards three goals for next year and I always make contracts to myself like at the end of the year I want to make a contract and I'll sign it and I put it on my refrigerator that's what I did when I said I want to be top 1% of athletes in the world I want to complete an Ironman I wrote that at the end of 2016 2017 and 2018 I did it so this upcoming year I want for the first time to experience looking in the mirror and loving what I see for the first time I want this year is the year that I get to experience that and I'm gonna love it and I'm gonna move on once I experience it I'm gonna stay there and I'm gonna move on to the next thing that's the first thing I don't wanna I don't want to have to not like the way I look the second thing is I want to be one of the best storytellers in the world thank you I feel like I was given this life I never knew my story was interesting until this past year all this just started in January I told my story I saw people's eyes light up and their hearts start singing and I said I want to be an amazing storyteller and I want to go at least 200 speaking engagements this year and the third thing is the book the life and death of CEO charlie is coming out and maybe we'll write a book about the IMU theory by the way you should write a book about that I also want to tell you I think you can check box 2 - the 200 engagements I think you're an incredible flippin storyteller thank you I really do I already think you can check box - and I found anything I can do to help check box 1 and 3 and the remainder of - you know that I'm in I want to I want to get this that's why we're doing this today I want the world to know more and more about you I feel like you're magic yeah yeah imagine you are legend your life's magic your magic yet you are me you are everybody else and so I think what you do is you reveal them you reveal the people that there's magic in them by being very much like you and it's such a powerful thing it's different when someone's words inspire them when their example and story does and you're the combination of both your words are magnificent but what's really inspirational is I told you this off-camera it's the actual true story of who you are in your life so let's shift away from you by the way and let's just talk for the remaining time here to other people mm-hmm so man do a lot of people connect with you and so let's just take somebody for example right now who says hey man I know what it's like not to like what I look like in the mirror to there a man or a woman I don't like how I feel about how I look or I don't like me forget how I look I just don't like me and you're gonna make that your ambition for next year can you give me some insight as to how you're gonna make those moves and any recommendation to them to begin to if you want to call it self-love okay is there steps towards that you're taking your in progress of anything you'd recommend to them man I wish I had a good answer but the only thing I've got is something I experimented with okay so Nike challenged me to do the Chicago Marathon it's going to be this big campaign where my heaviest weight was 305 and to qualify for the Boston Marathon it's three hours and five minutes so it was like this big thing and I'm like let's do it like I'm ready because when I finished my Ironman I wasn't at my goal weight so I didn't truly celebrate that finish line and then when I biked across America across the finish line and I still wasn't at my goal weight so I said okay sign me up for the next big adventure because when I run a marathon that passed in three hours and five minutes there's no way I'm gonna be overweight it would be impossible it's all-out sprint for three hours and five minutes and so here I am training and I got a leg injury I didn't have a day of training to miss you and here I have a calve injury and I start beating myself up and I started gaining a little bit of weight the Chicago Marathon which was my qualifying marathon is three weeks away I just go through the motions get up to the distance boom I'm there in Chicago mm-hmm and I'm depressed and if you look back on my Instagram I talk about it like I'm just like I'm going through something like like whatever I'm taking a break from Instagram for a week I'm just trying to find myself and I woke up that morning and I was looking in the mirror I was wearing a blue shirt I was like I hate the way I look I'm about to cross another epic finish line in my life and I'm not at my goal and I was beat myself up and when you're wearing a shirt technically you're trying to cover up your imperfections but then you don't look good in it and I was just so desperate to look for some answer and I'm like I hate what I'm looking at and I was so frustrated you just want to scream and I said what if I go back to the one thing I know how to do and that's the identity yes if I want to be something let me dress up as it okay and I told my best friend Scott can you please get me a marker and I took my shirt off and I wrote self love you did use those words I just used those would be whoa and when I started running the marathon it was raining your nose cold I took my shirt off mmm and within ten seconds somebody screamed at me but I was like whoa like caught off their passion and then next thing you know everybody there's hundreds of thousands Chicago marathons one of the biggest marathons in the world top 10 marathons in the world and people are screaming at me South love go South luck and they're installing all this passion into me from something that where's all my perfections imperfections I'm just like taking my shirt off as hard like as a kid I'll never take my shirt off at the pool or the beach I played basketball shirts for the skins I would drop out I'm not ever gonna take my shirt off so running in front of hundreds of thousands of people is very difficult but they installed in me something that I had never experienced before it was my imperfections that they loved and I was a rock what I wanted to be what I needed in my life I wrote it on me and they gave it to me mm-hmm and and it made me feel so much more comfortable it gave me the freedom to I still don't love what I seen yeah but I'm not beating myself up yep because after a hundred thousand people you are telling you that what you did and what you look like encouraged them and it gave them some sort of passion than just high-five it like it I think that's a huge answer man and I think everybody should take from that too is that you can start to control that identity when you do me a favor though just do me this one favor I want you to start to celebrate the wins as you go the reason I say that to you is I don't ever want to hear this because we're talking about a fourth is that whole part about the winning streak how you see more winning streaks if you cheat yourself out of celebrating these very significant achievements of your life and you delay that celebration until a future place that you'll never arrive there and your brain likes the dopamine hit you become more addicted to the achievements and you need to celebrate it cuz it feeds your identity someone who's really a winner will have had previous celebrations okay so I'm please make sure that your because what you've done I even watch you when we're talking mm-hmm and I observe people pretty closely because I coach them and one of the things that I observe about you is that you don't receive a compliment very well no never yeah okay yeah and and so that tells me that sometimes perhaps even what I'm telling you the truth about you see there's let me say something to everybody it's gonna be a breakthrough moment there's your version of the truth about you mmm-hmm there's my version of the truth about you and then there's the truth about you so sometimes when we think we're revealing the truth about ourselves perhaps part of that's our truth that part part of that is a an insecurity or a weakness we're projecting upon ourselves because I do think your magic I think your transformation is freaking incredible what you've done and I think the more you begin to acknowledge how incredible it is you're a super good looking dude like night weight not because you weren't before if you if to forget what you look like before you're a very handsome good-looking dude there's gonna be some dm's flying in right now your way right so so I think you have a girlfriend for the first time in my life is so no deals no the ants by the way she really loves you now so so but to be very clear with you those dams can just be you look great everybody so but I want to be clear I want you to celebrate your victories because you're gonna begin to find more of them when you do that and I want you to begin to let other people tell you how wonderful you are because it always concerns me when I see somebody making a transformation and when I acknowledge them cuz I know what it's like because I've been this way for many years I just have a very hard time in fact when people would even give me a compliment I would almost say well not really let me tell you about this like I wouldn't even not take it I don't actually sell them they were wrong and I realized this is sort of reflective of something I actually think and so it's great to have you melody it's great to be humble but it's not great not to really believe great things about yourself and so I think you're one of the most unique incredible young people I've ever met in my life I think the what you're doing is taking the your life story which is magic and imperfections and real life all combined and making a huge shift for people I just struck man like III feel like today just flew right like it just flew like when I'm doing great interviews I'm like I want to go 40 more minutes there's a threshold of what I know people will listen to for an extended period of time and so because I want this conversation extended I do want you all to follow Charlie and so that's where the conversation can become extended you're gonna leave me and him and you're gonna connect with him and so I'm handing my beautiful audience over to you and then come follow you I'm blown away by your wisdom for a 30 year old man I'm blown away by your truth and your vulnerability your ability to communicate is off the charts my secret belief is that you have an extraordinary IQ although I know you won't admit that I just think there's some brilliance in there that's it's not normal for 30 years old one of the reasons I think you're so brilliant though is this is another lesson for everybody at the finish here you've had a ton of experience in 30 years right there's no substitute for just real-life experience you can only get so much out of listening to an interview or you know reading a book there's it becomes a point in your life where you have to go get experience and that's where you'll grow exponentially a hundred times fold and getting experience but I think you're incredible man I'm really glad I said yes to this interview I'm glad for I'm grateful for all of the people out there struggling with different parts of their life that you're helping and I wanted to say something to your audience because it's very contrasting mm-hmm how you approached me in your one of the biggest and I think it says something because I meant I'm in a very infant stage of my career as somebody who is of inspiration yeah so I'm getting a first-person view of who I want to be yeah like I'm literally like us here are mentors or people who I look up to and now I'm getting to interact with them and I'm getting to see who do I want to be and UDM to me and now I'm messaging people on DMing people and they're telling me no or leaving me ignored and you DM me and you said some people have reached out to me about you would you like yeah to be on my podcast like you came to me so humbly and so like just and it's like wow are the biggest in the world is this how they operate this because there's different ways you can do a show frankly you can say I want to do a show where I get the most well-known people only and obviously you know who my friends are there's a whole bunch of very well-known people who will probably eventually be on the show and have been in the past so that the show grows or you can really serve people with people that have the messages that can affect them the most and so you're both I'm catching you like a stock on the upswing mm-hm are to know where you're going we're gonna look we're look back at two years ago Charlie was on edge show when he was at that stage now it look where he is with the book that sold four million copies right and so the Netflix special that's on and the documentary and so for me it's just bringing people in that I know my audience can benefit from that they can help and people that I think are magic are wonderful or have maxed out and so listen it's not corny to me I said this show is called max out my gosh dude you maxed out 30 years of life so far I mean that with undoubtedly you fit the description of maxing out and so it's been a pleasure and an honor to have you here grateful I win today my audience wins today and and I want them to continue to win by following you I endorse this guy I think he's incredible and so thank you so much for today charlie thank you me it was awesome brother so everyone I know I already know I know you enjoyed today I know it affected your life I know it's emotional for you but hopefully you also got some strategies and some real tactics for your business and your life from Charlie and I today if that is the case please make sure every single day that you are sharing the message of this show it's the fastest-growing show in the world for a reason spread the word on Instagram every day I do the two-minute drill which basically means this I make a poster than two minutes if you make a comment with hashtag max out you get a coaching call with me or gear or my book would you do a coaching call with one of their people as many as you want awesome we got two of you is gonna win a coaching call for 30 minutes with Charlie too if you make comments every day on there we pick a winner every single day and if you miss the first two minutes because the notifications didn't work or whatever as long as you make a comment on my feed every day when I make a post we pick a winner at the end of the week who just commented every day at any time so that's Gregg thank you for doing that two bananas so he offered as many as I wanted but to spare cuz you're a busy guy so thank you everybody god bless you and continue to max out your life hey guys thanks for sticking around if you'd like more click the videos right here they're exactly what you need to see next and if you're new here hit subscribe and become a part of a maxout community and tell me what you think about the videos in the comments below I read all of them every week and I select winners to get all kinds of prizes gear coaching calls with me make a comment

Channel: Ed Mylett

Views: 72,210

Keywords: ed mylett, charlie rocket, mylett, ceo charlie, Charlie Jabaley, 2 chainz, two chains, 2 chains, travis porter, grammys, nike athlete, nike

Id: ZYX5D_wm9Ss

Length: 68min 46sec (4126 seconds)

Published: Thu Jan 24 2019