How to Grow Your Small Business on Instagram | 10 Tips for Young Entrepreneurs

please I am begging you do not buy your followers you don't want to be that person with 10,000 followers and only 20 likes like come on now hi everyone it's a girl Chioma you can call me Chi and welcome back to another video on today's video I'm going to be sharing with you guys 10 tips on how to grow your business on Instagram when I did my first YouTube channel I don't know if you guys remember but I mentioned how I had a braiding business and on my Instagram at the time I only had 200 followers manju this was about six seven months ago currently I have a thousand and three hundred followers so year after I made my Instagram I only had two hundred followers so to go from 200 and then in six months go from one thousand and three hundred that's a huge success for me so these tips are very helpful it helped me grow my following and my clientele for my rating business so hopefully these tips are able to help you as well I do want to mention before I go into much of detail that you have to be passionate and you have to love what you're doing because if not you're not gonna put in the effort and you're not gonna be patient with it and it's just not gonna work I'm gonna be looking on my phone because I have my notes on my phone so you see me look down on my phone that's why alright so first things first you have to make an Instagram account Instagram is such a great platform for businesses that want to grow their business and build and attract an audience Instagram really does give you the tools to do so so yes the first step is definitely creating an account the next thing you want to do is introduce your business one way you can do this is perhaps creating a catchy at name so for me my business is braids by qiime it's catchy it sticks and people are gonna remember that you want to make an app name that is not only catchy but have to do with your business you also want to introduce your business in your bio people don't like to read too much do you want to make your bio straight to the point and ease to maneuver just so if you get any new audience or new clientele it will be easy for them to navigate your page if you have a website perhaps you could put your website on your bio or buggy link and also you might even want to put where your business is located at that way you're not only attracting an audience that is interested in your business but you're also attracting an audience that is in the area as well after you've come up with a way to introduce your business and what it is about you want to start posting stuff on your page once you've started posting your media on your page you really really really really really I can't stress this enough but you really want to post pictures that is appealing to look at pleasing aesthetically pleasing and just kind of displays what your business is about you're selling a product you're selling a service so you want to attract the right audience therefore you want to post things that have to do with your business don't post things that have nothing to do with what you got going on I know why you don't have the best camera quality but what you can do is make good use of lighting so for me personally when I started postings in series on my page it wasn't that great my camera quality wasn't the best but I had a huge lamp that had really good lighting so whenever I would take pictures of my clients and pictures of my work I would use the lamps just to make my pictures look a lot more vibrant and also my videos as well so that's something to think about not only do you want to make it ease of light it's you can also do is edit your pictures however I will say this though when you edit your pictures don't overdo it you don't want your pictures looking nothing like the original picture so try to be subtle with it if you're a business that's selling a product you might come off as deceiving is your pictures don't look like what you're selling the fourth thing you want to consider is using hashtags hashtags oh my goodness hashtags helped me so much people don't realize but hashtags make such a huge difference basically what hashtag to do is date it brings exposure to your media from direct audiences for example when I post photos of my work I would have to tag Houston braiders Houston braids hashtag box braids hashtag meet Brady basically you want to use hashtags that goes with what you're posting if I'm posting pictures of hair I wouldn't want to put a hashtag cat hashtag construction works like I wouldn't want to do that because it has nothing to do with what I'm posting when I started posting at first I didn't really wanted to use hashtags because I just felt like I wanted my followers to come organically or whatever boy I feel good but y'all don't don't even think like that because at the end of the day what you're trying to do for business is put exposure to your works to your service to your products and also to when you use advantages of hashtags you get way more likes as well so as you are posting creating your page trying to expand it you do want to stay active be consistent stay active people notice when you're not active on your page and then they lose interest fast absolutely a few months into creating my page I kind of got tired of posting things and not releasing any progress so I stopped so I stopped checking my Instagram page and when I came back I had a long list of DMS of people asking me when I was be available to do their hair be right there I could have gone to tential followers I could have made some money but I decided not to be active on my page and see that's what happened you lose you lose customers you lose a clientele and you don't make any money next thing is informing people about your business tell everyone I would suggest informing your family your friends telling them I just made an Instagram page I'm really passionate about my business could you please help me out could you please shout me out and you can tell them to tell their friends till their co-workers exposure does come from a word of mouth like people say closed mouth don't get fed so if you want a business you better talk about it so you can get some potential customers or clientele and you can make some money so you can feature so you see how that you see me personally I didn't really have a problem with this because my family I'm friends they were super supportive about my business it would always inform other people and I even have friends that would shot me out on their page post my work on their page so I really had a great support system and I think that's why my business really went through the roof because my support system was so amazing big shout out to everyone that's been supporting me I love you guys so much and I know for a lot of people that's not the case so it's a lot harder to reach out to people I will say this though do not give up because that one potential customer that one potential client that one person you you talk to may bring you five other clients 10 or the customer and try to put your information out there as much as you can and honestly the rewards are endless if you don't have a great support system I will definitely suggest that you reach out to other businesses that are similar to yours try to ask them maybe for a shout-out try to ask them to perhaps post your work on their page I'll be embarrassed about it don't be shy about it just do it you never know how your business can girlfriend that me personally that didn't really help me because I didn't take advantage of it but I've heard from other people it's helped them a lot so that's another tip for you guys check your inside on Instagram so basically insights is a tool that provides data data data on people say it different but anyways it's a tool that provides data on follower demographics actions as well as content I use insights to check what time and what days my father my followers are the most active and what time is the best time to post and also it gives me information on what my followers like to see so for example during the summer time I realized that a lot of my followers I was getting a lot of likes on my pictures that showcased my goddess braids and my knotless braids that was the hairstyle that was in people liked that hairstyle it was trending so whenever I would get a client that wanted goddess braids and knotless bridge I would make sure to take some bomb pictures oh make sure to take some bomb pictures and bomb videos that way I could put out some really nice content so insights do help a lot you want to take advantage of it because I'm telling you when you do not only are you posting things at the right time but you're posting things people want to see so that's another very very helpful tip as well as tip of I do want to say is promotions promotions deals giveaways people like people like free things people like things that are on sale for example if you decide to do a giveaway you want to include requirements just so people can enter to the giveaway and some of those requirements can include following your page tagging three people in the comment section below and posting that picture of that post on their stories when you have a large amount of people posting your stuff tagging their friends you're following goes up so that for me when I did my first giveaway I gained about 400 500 followers in the span of two weeks what does a lot of followers compared to what I was doing I know sometimes it could be a bit difficult to give away free things you know but you really have to contemplate the end result and how much rewarding it is at the end of the day is that one free thing you decide to give away I can bring about so much followers not only followers the people who aren't interested and are ready to give you their money to pay for your product to pay for your service and so forth last but not least do not stress be true to yourselves if you're truly passionate and you love what you're doing people are going to notice and you will attract the right audience growth is equivalent to patience don't think that you're going to gain a thousand followers 10,000 followers overnight unless one of your pulse goal is extremely viral or something like that but most times that doesn't happen unfortunately so you do have to work hard you have to put in the effort very rewarding you will see a huge huge change that is pretty much it for today's video I hope that touched on everything if you have any tips that help your business feel free to share it in the comment section down below honestly truly hope that this video was able to help someone like I said these tips personally helped me if not I wouldn't be sharing this information with these guys don't forget to like this video subscribe to my channel don't forget to do that subscribe subscribe subscribe because I will be posting a lot more content and also comment down below as well and yeah oh and don't forget to follow me on my social media and yeah I will catch you guys on my next video bye [Music]

Channel: vibewithchi

Views: 254,773

Keywords: gain followers, instagram, business tips, young entrepreneur, small business tips

Id: P8qIDT4DdnE

Length: 12min 33sec (753 seconds)

Published: Sat Nov 02 2019