Charlamagne & Big Loon Talk Joe Budden Breakfast Club Ownership | Its Up There Podcast Part 1

we've been taught to if we build it we need to own it I was hired to do a show called The Breakfast Club that was a local show in New York we built it into a nationally syndicated program that's when you start having the equity conversations to make sure that not only am I getting treated correctly I could treat everybody around me correctly because I know what I want yeah and I know what I want my people to have yes now let's make sure that they got it Kanye called me to get me to talk to Pete to tell Pete to leave Kim alone like bro we need to take this back to the 1900s I'm loyal to the soil yeah when it comes to my friends sure didn't even want to give Kanye my number when Joe Budden first started he came and got you for him to take the kind of shots that he took he went in on me and I was like dope where did it go wrong with you guys [ __ ] don't read right right if you respected the value of books you would understand why that's a big deal yes for a man from South Carolina a place where slaves used to get imprisoned for him to have a book in print where he's able to have these black people come and tell their stories that's a big deal the first talk show I've ever had canceled was hell of a week the first one yeah so Uncommon Sense was on for three seasons because mtv2 stopped doing original programming period industry chain this is another thing I want to tell the youngsters you know there was a point in my life where I thought about wanting to own a bunch of radio stations but then it's 2023. yo we got all of these podcasts hosted by all of this Black Talent out here but they don't necessarily know how to translate that viewership into dollars so it's like oh I know what I want my next play to be what'll happen is we'll get the money we've always dreamed of and then bad things that we don't need bad things that we won't even utilize I love this conversation because I'm talking about things I never talked about before [Music] you know that's that was a that's a great question but it's it's kind of like I don't want to say insulting not not you I know you're not trying to insult but it's like yo man I I came up that way I came up because uh OG legendary radio personality Wendy Williams said yo come here the one thing I always say I feel bad about uh with Wendy is that you know we had it wasn't necessarily her you know but you know her her ex-husband we had friction so that relationship didn't end the right way but imagine if imagine if she imagine if that plane had landed with the wheels out like imagine if Wendy was windy right and she had this young Protege named Charlemagne uh from South Carolina that she put her arm around and then that person became who he is who he is yes yo there's nothing flying in there and that's the most like like forget you can grow a tree but the illest thing is to have mad fruit from that tree more importantly forget the fruit I I don't I want everybody else to have their own Kingdom right you know I mean so I want to put you in position to be able to have your own kingdom like that there's nothing more powerful than that to me that's why I've always utilized my platforms to help those next people even those people folks can't even see coming right I remember when I used to do Uncommon Sense and you know one day we're gonna have to do a documentary on not just Uncommon Sense but that whole MTV too yeah we let's get into that movement right yeah matter of fact yeah we can't get into let's start with like Guy Code right we started doing Guy Code back in the day think about all the people that came from Guy Code myself little Duvall Andrew show uh Pete Davidson you know um Carly aquilino then they they spun off and turned into Girl Code so you had Nicole buyer and Aquafina and Nessa and you know Jesse May palooza all these people that's doing their thing Christmas Stefano you know what I mean and so it's like that one Chris is hard I like him that one show blew up so much on MTV too that all of us got shows Duvall had a show called Ain't That America Schultz had a couple shows on MTV one was called uh jobs that don't suck another one he was hosting the game show you know uh I had my first my first talk show which evolved in The Uncommon Central it's called Charlemagne and friends we did a six episode run we didn't have a real name for we did a real six episode run called Charlemagne and friends and that turned to Uncommon Sense but go back and watch that show right go back and watch Charlemagne and friends why because every week I would have three people on you know what I mean first episode it was Ice Cube you were trying people you and then which was that the same when you were just trying Twitter people no that was the second that was that was the evolution friends the first episode was Ice Cube Kevin Hart and Tika something because ride along with that okay and I had like a real small apartment right along but every week I would have my actual people on that show people that weren't who they are now the Pete Davidsons you know what I mean Alicia Renee who y'all about to hear a lot more from in the future like Ollie like Tanisha these people that you know evolved and grow into these people that you see now right and then um Charlemagne and friends turned to uncommon sins Uncommon Sense was the one man now what was MTV at in this time like I'm saying foreign so mtv2 was the small Network that my man Chris McCarthy used to run salute to Chris McCarthy he's the big dog over at Paramount now but Chris McCarthy Paul Ritchie uh candida Clemens was over there um My Girl Tiffany Williams she was at MTV but she's the one who bought us into the system to begin with but and that's what you need too somebody to bring you into the system that's right mtv2 didn't have no original programming Guy Code was okay guy code was the second original programming that they ever had I think the first was MTV Sucker Free and then be used to host okay and then I started now did they did they have proper funding and all of that at that time like what the what did mtv2 look like we was getting paid pennies back then I remember I remember when when they came to me in 2012 2013 and asked me to do to do a overall deal which is a television deal with them I was getting paid 55 grand a year because because in my mind I was like what they want me to do to you before I'm the radio guy right right you know extra 55. and by the way they didn't even know what it is they wanted me to do they just wanted me to sign to the network of the talent which I did and Geico ended up being the first show and if you go back and you watch Geico now the biggest person on guy code at that time was Donnell Rollins um now like he was the one with the name right now look like you you were certain amount of people might have known him yeah but you didn't know Donell and Andrew and Nicole by and all those got people like that I don't know I think Nicole's on Girl Code not Guy Code yeah but then Charlemagne and Friends evolves into Uncommon Sense man if you go look at the people we had on common sense I used to have diesus and Marrow on every episode These Romero never did TV before they went and wanted a big deal they didn't after that my dream was to have Uncommon Sense on at 11 Jesus and Marrow on at 11 30 on MTV too but you know they couldn't see the vision for whatever reason so that would mtv2 couldn't see the vision so those Brothers went and they got their deal advice but think about that we did three seasons on well yeah four seasons of Uncommon Sense because if you count Charlemagne and friends and then the three years that we did on Common Sense from like I think it was either 2015 to 2018 or maybe 2014 to 2017 I don't remember but we did three seasons of that show these Romero was on every episode um Chico Bean DC Young Fly that [ __ ] Carlos Miller now right now that's an expensive show Carlos Miller cardi B was a guest on the show I think right before she started doing Love and Hip Hop taxton used to be on that show my man Cavs you know who's who's Big in the sports world right now is on that show we used to have Nori on that show you know I mean before there was a drink Champs you know like button was on that show before there was a a a podcast that was the show where I literally took all of these dudes from Twitter all of these women from Twitter and was having all of these auditions because I wanted to bring black Twitter to television they just didn't have what it took back then and you saw that though but the the idea that you even saw that there's a connection here there's something here right and they couldn't see the division that's that's weird but they've always been late to the party yeah was it did they vastly vastly with the DJ on that show my girl cuppy who's a big DJ in South Africa she was on that show just think about how expensive that show would be man Charlemagne Zuri hall or how expensive numbers crazy I remember and I remember I remember when they used to tell me they didn't stay in DC word up Executives they'll be like I don't know hey I don't understand him I don't understand that slang I'm like yo 66 of all black people are in the South um y'all may not understand them but a lot of black people but bro you don't even understand and that was before social that was before like people even understood social media influences yeah they didn't even translate they didn't believe in them yes yes cardi B was one of the Plies it was certain people social media started revising their career I'm like oh [ __ ] I just come back from social media I was telling everybody cardi B was going to be a star people why you get a plaque for bodak yellow yeah because cardi one of her first interviews was here on Breakfast Club you know I mean people thought I was trolling when I was in here playing cheap ass weave yeah you know that was her song I'm like yo this girl they even actually said that Charlotte might be getting paid he was right they were saying I was getting bigger I remember this I just [ __ ] with cardi so to go back to your point about you know uh would I be afraid somebody gonna be bigger than me right that's the whole point because I see that that's the way I got to the next level because without that I might would have crashed that what's going on all of my interviews with your favorite people in the world on patreon.com as well as the show with only me while I speak directly to the culture plenty more perks I'll see you there I might wouldn't have had no real road map and that's what I need for us to understand that bro we are leaving the road map we're in a uh it's like being in an undeveloped City that's right podcasting is like it's undeveloped Charlemagne been out here for 25 years though when I get here I need to hook up with somebody that either unhooked up with Charlemagne or hooked up with somebody that's already been here but I don't I don't I don't even want people to just focus on podcasting and that's that's like one of the big things I keep trying to stress like I'm a multi media look what all you've done that I mean that's what I'm saying get back and let's let's remember this uh because I want to speak on that because at some point you have this is the problem I think we're dealing with too is that Charlemagne is the guy who's actually got the stats and the numbers and the [ __ ] to back up what he's saying but he's in this space where you know I won't I'm not proclaiming it and these other guys may not have the numbers but they're proclaiming it like hey I know what to do hey I'm the person that tells the culture hey don't anyone take that kind of deal that deal is bad or don't go this way with your [ __ ] that's right and it's like yo but have you even done it that way well it's up to it's up to people to pay attention like you loon you look under the hood of cars oh yes you know I mean so if people just want to look at the nice paint job on the car and be like yo that's what I want to drive jump in it yeah you're gonna go a few miles and realize this engine bad as a [ __ ] yeah you know what I'm saying like I don't the people I follow man like the people that I look to in entertainment I got full entertainment Role Models Arsenio Hall because what he did with that late night talk show was was legendary do you want to do that that you you ultimately wanna you wanna wanna be um well I tell you this and this is another misconception that they say online right they love to say and that's where we are with the shows and [ __ ] so we we can talk about they love to say Charlemagne uh has failed TV shows I've had I've had great success in television and I've had moderate success in television the great success came from the guy codes and all of that stuff like that right like Geico did like five or six seasons and spawned off so many different spin-off shows you heard all the shows that uh yeah I named before not just for me but for other people and then with the talk show the first talk show I've ever had canceled was hell of a week which just got canceled the first one no this one that just happened on I'm saying that's the first one is the president yeah so that's the misconception that's a big misconception because Uncommon Sense was on for three seasons like three years the only reason on Common Sense stopped because mtv2 stopped doing original programming period industry change it was like there was no more original programming on MTV too it's the same reason you don't see no Guy Code or any of that stuff like that I think I might have been the last show what makes MTV what makes someone like Comedy Central make that decision to to go that other way and say yo we're kind of getting out of original programming we're going that other way did they Converse that because I this is another thing I want to tell the youngsters negotiation is so important because although you didn't film that third season you still were paid we were supposed to come back for a third season but the business changes Trevor Noah left The Daily Show I mean so when the Trevor Noah leaves that was our lead-in that's comedy Central's league in for them too well he's come on at 11 o'clock so you know what they hope for the lead-in is you got a great lead in and you're able to maintain at least 50 to 60 percent of those ratings you know what I'm saying some weeks we did that some weeks we didn't but when Trevor Noah left unexpectedly now comedy Central's like damn you know like that's that's that's the guarantee that's the guy that's the guaranteed number is guaranteed ad Revenue then you get a writer's crack that happens you you know I mean when a writer's crack happens man and you would show and you know you're not on air and you're not like uh established like a lot of the other talk shows yeah they're gonna they're gonna they're gonna they're gonna move in another Direction yeah I mean that's just part of the business and that's industry change and I think again the same way we see that industry change with that this is what we speak to when we talk about YouTube is that there can be an industry change in which they just say you know what if you've been using the n-word in your videos you're done yeah now all you guys that got this big catalog on YouTube of videos you're done now it creates a job not only does it decrease your income then you got to send somebody in the edit so now it becomes an expense because of the industry change but when you negotiate in a way that you did even though the industry changed they still have to make sure that I'm paid how did you is that is that just your team being at a that's my that's my team but it's also um just haven't haven't been good relationships you know what I mean having good relationships but also it's sometimes things within the contract still got to be on it like you know that's like that's why you got to be very careful of you know when you say certain things in emails or when certain things or say it because that has to be honored like people don't realize you can be going back and forth in emails and you know if if I need to uh make sure you open it if I need to make sure you uphold what you know uh a few if I need to make sure you do what you said you're going to do I could say I got this email chain that [ __ ] is that [ __ ] is binding especially if it's all the deal points and everything yeah and then like you say that communication back and forth is definitely binding in court yeah and the other thing too um I'm I'm I'm I'm in a great space with Paramount and have been for the past 11 12 years and so that that even speaks to the cancellation wasn't one of there's no more value in Charlemagne and that's how your enemies are painted of course they painted like yo that late night show is like it's no value in Charlemagne on The Late Night Market but you got these companies saying hey our relationship with Charlemagne is still in good standing that's and that's all you want at the end of the day like I said I've had great success in television and I've had moderate success in television not just being in front of the camera but producing shows as well same thing with you know producing films because once again that's what people got to understand it's just another one of my Lanes exactly and you asked me a question earlier you said it's late night something I wanted to do the reason I hesitated on that is because I said that before and when I said that before uh I remember Arsenio Hall was doing an interview on his stand-up special was out and they asked Arsenio Hall they said yo who is who would be considered like the you of this generation and he said Charlemagne this was a few years ago and I remember hearing that and I'm like oh shoot and then he was talking about you know he don't have a TV show but he has a radio show a radio show is distributed to a podcast and YouTube and I'm like oh if the guy who I Look to as one of my own by the way it's Arsenio Jay-Z uh Petey green and Clarence Avon those are my four I said if the guy that I look to is saying that then I'm I'm good but then Here Comes Comedy Central hey man we want you to do a talk show I'm supposed to say no of course not and I'm gonna say yes yeah when when the next person comes you know what I mean of course so I mean I does it affect you what happens over there if it's extremely successful does it add or if it's extremely not successful does it take away from from your stature how you feel about doing late night the biggest the biggest thing that always bothers me with situations like that happen is uh not being able to employ all those people you know that's what I respected so much because I know you you know you good but you would everybody else was even paid it's like yo that's a boss that's a Player move I don't even know how you find that out yeah I know I'm on top of it but since you asked yeah you know you know I watch the game bro like I'm on top of it like like you say I look under the hood I know where to find the information I know where to go I know how to get to it and that's what I hope to to show these youngsters that there's a formula to get to the true information and what a True Value lies yeah for me the biggest thing is always you know when when um you know you see all those people lose their job because once again to go back to what I love to do throwing assist right the show runner for my late night talk show the last two seasons is my good sister Rachel Rachel Edwards and me and Rachel super tight I met Rachel Rachel I met Rachel when she was an assistant for uh candida who was an executive at Paramount this was 12 years ago and you just throw these executive names around these little [ __ ] don't know what you saying but these are these are people who cut chicks like get [ __ ] done but Rachel was an assistant and I've just watched Rachel grow over the years Rachel worked on Uncommon Sense I don't remember what her position was over there but she worked on Uncommon Sense on my other talk show my homegirl Bianca Bianca was with me um when I did the first iteration of Uncommon Sense which was Charlemagne and friends and she worked with me all through Uncommon Sense so when I had the opportunity to have my own show and not just have my own show learn more importantly hire my staff exactly those the first two people I went oh Rachel you ain't never been a showroom and now you're a show runner put that on your resume Big Boy Comedy Central on that that's right Bianca I I can't remember what position Bianca had but it was a position she never had before my man Charles McBee Charles used to write for me on um Uncommon Sense he became my head writer on a hell of a week right you know what I mean so it's just like all of these people that I came up with in this business now I have an opportunity to empower them in ways that they've never been empowered so for me that's the biggest thing always like you know when those situations fall through yeah it's like damn you know I think about everything and I believe that why would you say you never wore your wealth why why did you bite into that part of hip-hop yeah like literally when my dad pointed damn hip-hop steal a lot of these [ __ ] Daddy tell them they hit all the time and Hip Hop still kind of that ain't me plus I come from uh you know when you come from where I come from Moncks Corner South Carolina raised on the dirt road that's just not not saying that people ain't flossing and flashy that's just not how I move because I'm always thinking about those people I don't never want to seem yo mama always says that boy Charlemagne he do not try to wear his wealth I like him and I think she's talking to me through you right you know you know how they try to slickly you know what I'm saying like he's trying to slickly be like yo Ty cause you know tighten up a little black you see like and I got I mean I got tasteful things like I got a couple of watches of course you know and like even when I wear jewelry it's like I could wear my ankle to keep me grounded yeah I gotta see [ __ ] like that it's meaning it's purpose it's right I got the honorable Elijah Muhammad I got Malcolm X little small pieces you know Duvall gave me a rich broke chain you know I got nipsy you know uh God bless the dead I got uh like my homegirl Jazz God bless the dead I got her on a ring like stuff that means something to me and the crazy part is I don't even wear it like I got jazz on the ring and I don't even wear it you know what I'm saying but I just like looking at it right right right and it's meaningful and purposeful man that [ __ ] is dope and I need to because what will happen is we'll get the money we've always dreamed of and then bad things that we don't need bad things that we won't even utilize you know what I mean you money is a tool and I think you've been someone to kind of show us that um I love I love I love this conversation because I'm talking about things I never talked about before but it's just that that misconception about television is hilarious to me because it's like it's it's things that I'm credited on that people may not even know I'm credited like what um I mean a lot of different like I'm the first thing comes to my mind is body this movie I was a Consulting producer I've seen that that Eminem executive thing but that was a battle rap was it yeah yeah but but but what people really need to understand is like like just say like just play me and Kevin Hart doing with audible called sbh right SBA stand for short black and handsome Productions you know our first shout out Kevin Hart too that's that's man Monumental hustle people if you're not if you're looking at if she's still looking at Kevin as a comedian and you missing though you didn't miss the bus and it's gone that's that's a mole yes like in a real way yes and um our first two projects was Finding Tamika that the good sister Erica Alexander created along with color Farm media and some of 85 that my guy Chris Monroe created you know um all we're doing is creating IP that is eventually going to be television all right documentaries right we're doing it through the audio world because you know why I sit around and try to convince people right you know that you know Build It Up why convince you that this is a great idea we can just do it over here at audible like we got a project coming out this summer that I can't wait to talk about um I can't speak about it now but yeah it's our first it'll be our first scripted um series with audible so it'll be like listening to a TV show and I can't wait to announce what we even doing that that wit because you know I'm taking that one really really really personal because it's gonna be a passion project for me just because I know what this person has been through right you know I know I know this person is struggling hustle for real but all of those things are set up to be you know uh like I said television yeah films documentaries and with your relationships still in good standing it's a it's a alley-oop it's easy especially with them Kevin let me tell you about that just some business for people Kevin has the company Heartbeat Productions Heartbeats they got deals all over the place way farther along than see the god world is you think I'm up argue about being in on a TV play if I'm not getting 50 oh yeah this Equity [ __ ] is getting on my nerves like like like like like with something like sbh that's 50 50. we audio world right but when we go into his world for his leverage his market share is Lou why would I trip yeah man why would I ever turn your ego feeding your ears man is way farther along than I am in that space that's his world yes show me the way my brother humbly show me the way humbly I love talking to Kevin man and every time he talks like even I can tell like I was looking at because again I watch everything every you don't I don't miss nobody because again I gotta know what warrants the money and why it warrants the money I'm always looking for the why right everybody can get on the mic and talk and this and that but why is Kevin making so much and why is Charlotte making so much what's going on why is this me making so much time stop it stop making a living you don't make all those high priority lists and not be making that kind of paper I'm not trying to hear it's about what I put into the world it is it's a combination of things yeah I think it's about the money the money's dead too and I want to know why is it is it that you feel like it'll come back on you or you feel like it's bad energy or it's negative or it's the energy of like boasting I just don't see the need like that's not what about when your counterparts take shots at you I could care less like for what like it's like like why would I let's say I'm fully aware that nobody cares about the truth when the LIE is more entertaining but one thing I do know about lies they can't do anything to you nah like say you can say whatever you want you can spend whatever narrative you want that don't change my reality the LIE got speed the truth got endurance that's it I don't change my reality and to that point you know when you say the truth got endurance man not said Jones said a line that's so cold and I said Jones said uh much success to you even if you wish me the opposite because sooner or later we all gonna see who the prophet is that's that's dope and that's just and that's the truth because time is undefeated I could care I've seen him come I've seen him go when when because I remember when now first I'll get into Pete Davidson you and Pete have a very close relationship where did that come from GEICO is that where you met people I met okay he was young people was like 16 and he literally would fight he's a comic he would follow I didn't even know he was that young because he's always been so tall right and the way he's always hand carried himself just like just a very mature young man and like you know he would always tell us the story about his father perishing in 911 God Bless the Dead Like Me we me and Duvall would go out to eat after tapers and he would just come with us and he was just one of those people who all we we talk on the phone we started kicking it like I don't know we just like that's my that's my guy you know what I mean like he always wanted advice and yeah you know I know his mom I know his sister yeah he's been he comes to my house I've been to his house I can't like you don't know how you develop a reason right right same thing with Dubois relationship just happens and and what's so cool about that now it's like I love when people say things like you know oh man Charlemagne industry because that's what I used to always say you either of the industry or you of the people but I would tell all those folks is no we built our own and we created our own industry these people that you see around me that is true he's a real genuine from the mug friends yeah we didn't I didn't know this person was going to be that person and that person was gonna be this person we just all had our individual dreams individual goals and we all grew and this goes from everybody behind the camera in front of the camera at these labels like these are just my natural friends who we all literally came up together and I always thought that was the coolest [ __ ] loon because when I used to read Angie Martinez's book I want everybody to go out there and read Angie Martinez and tell me it don't send it don't seem like um Greek mythology I think I think Andrew's book is called my voice if I'm not my voice Okay the reason I said if it reads like Greek mythology is because when you when you read stories about you know her playing this unknown rapper named Jay-Z song on the radio for the first time and then Jay-Z pulling up in the bins with some champagne him and Dame and Dave him and Angie developing that relationship from there you know her and Mary J Blige riding around the city looking for a check cashing place because Angie just got evicted you know what I'm saying trying to get some money and Mary was on yeah and they needed a place to catch a check because Mary wanted to spot her home girl some bread like we look at these people now and we see them together and be like oh that's just some industry [ __ ] no they came up they real homies they came up yeah in them from the mud together like yeah what are we talking why didn't we ignore that that's weird but it could be stupid yeah but also is it some of the the rhetoric working against you now right like the of the industry is that is that without context now working against you down the road you know what people are saying damn he's of that because you maybe you didn't explain that we ain't of the industry we building our own instead of saying either you love the industry in that moment of course you couldn't see foresight but that's a great question Loom yeah I never thought about it because I always thought that uh I'm only I'm in my head yeah so I'm only hustling from you you know I understand what I'm saying I ain't up the industry I know what I'm doing I'm like I'm I'm building these different platforms and I'm making sure my people get in position isn't that what you're supposed to do right you know what I mean because when when my people get in a position they look out for me you think he just did a whole season of a TV show Buck kiss um I'm on there see you know what I mean hey of course of course you're gonna call his man yeah you know and it's the same thing with anything else it's like yo if if my man got a play over here my homegirl got to play over here we're gonna make sure that we plug circulate this money plug each other in WoW didn't we do that and that's what they call it in that's how [ __ ] up our coach is they calling that industry either because of the lack of knowledge or ignoring the obvious but one of the other it's causing for the same result which is how is that industry yeah right it's like there's a disconnect with that with your relationship with Pete did that contribute to any of that Kanye West [ __ ] um what do you mean like just seems like Kanye I I don't know where it came from but it seems like he started to throw shots your way or like they took a liking to you well yeah yeah I think yeah I definitely think so because you know Kanye called me the to to get me to get me to talk to Pete to tell Pete to leave Kim alone yeah that actually have to do that exactly that's the conversation that's what I told him like I got like I literally quoted Snoop Dogg to him like bro you need to take this back to the 1900s yeah what's new dog says Snoop Dogg said man don't be mad cause you showed me like yeah like I literally said that to him he must have got mad at that uh I'm pretty sure it's a bunch of things on that conversation he got mad at but once again I'm loyal to the soil yeah when it comes to my friends sure if you if you loyal to me I'm gonna always be loyal to you right so I don't care who called me exactly about whoever Andrew I don't care what color they are I don't care I don't care who called me about Duval any of it like those my friends for real when I ride hard for my people I ride hard like I may not agree with everything that they do you know I mean we might have odd back and forth issues and you know we go at each other but those still my people yes and it's good to hear that bro because when people get in this industry and lose they sold man they ride for the bag the opportunity like Kanye calling me most [ __ ] would have went and went win against their own homeboy and say hey yo man like I didn't even want to give Kanye my number in the in the label rep that put us on the phone she knows she had to she had to beg me and call repeatedly he was upset I didn't give me his number yeah who is he like that type of [ __ ] I've never I've just never been that way alone yeah man but that's real bro like we we people need to highlight that one way or the other like it's like yo man somebody ran for they people and when these people with major this is when you really know about a [ __ ] when these people with major influence call and tell you hey go against your mans man and it's like [ __ ] who for what yeah you are you sure you you know that's my friend what type of who do you think I am and how you ever gonna respect me when I did that why would you ever trust me with you you just used me to crash it out and then you gonna look at me and say never get close to doing what it don't even make sense Nah when um also and then we'll close out also I want to get in the Joe Button a little bit I wanted to talk about um his shots but first I want to deal with breakfast club because I've heard him mention that Charlemagne you've built up this big conglomerate with I heart and at one point he tried to act like you're not you haven't been compensated in a way that you are happy with would you disagree with that 100 that sounds like the people telling me what goes on in my house with my wife like how you like he said one time you didn't have a million dollars and I said yo at this point this isn't even fair to your people that's listening like one million dollars bro like seriously like I and I just seen something that you ain't even count for and that was more than you know it wasn't because you stopped stop it we're not gonna keep letting these people live with this [ __ ] bro I'll be honest with you I don't care I know you don't but it's people behind us that care I don't listen they need to know that what warrants the money Charlotte I want them to know that I am happy doing what I do and like my mama said just be happy to be making a living and more importantly whatever position you in be of service to people I like this I like the fact that loon is up there podcast is with the black effect yeah we're going to the next one you know what I'm saying it's one thing to call a man and tell a man or woman hey man I [ __ ] with you I appreciate what you do it's another hey I [ __ ] with you man let's turn it up come on check that's what I'm saying that's all I'm saying not I just [ __ ] up and I'm gonna show you what I'm gonna do that's what I'm saying and that's that's the thing I could care less what anybody I mean and I mean this sincere I could care less what anybody thinks about me or what I got that's not what I do it for that's not who I am whatever narrative people want to spend today people for whatever reason cool and uh let's be honest with you I appreciate being talked about because I don't talk about them no more right you really don't I don't have to this is the first time you probably gonna they're gonna probably even hear you talk about it period I'm not gonna talk about them now or even address it in any way because you you really stay away I don't even be seeing this stuff unless somebody yeah bring it to my attention that's what I'm saying now but but let me let me ask you this all of my interviews with your favorite people in the world on patreon.com as well as the show with only me where I speak directly to the culture plenty more purpose I see you there um would you say that would you say that there's a competition between you and Joe not me right I don't do you think that's a comparison I think if I think if people are looking in the podcast space that's what they [ __ ] up at yeah if you look if you look up yeah that's that's and I'm glad you said that's the that's the only place but then it's then then again it's like which what are you looking at are you looking at breakfast club is a podcast you're looking at brilliant it is it's a podcast are you looking at the black effect Network as a podcaster I don't know what you you know but once again I just appreciate people having me in the conversation like I could care less who does what who's bigger than who yeah yeah cause at the end of the day we're all running a marathon and time is going to tell all and I'm we all gonna look back five years from now and we all gonna have to deal with the choices we made today facts that's just it but so so when when when somebody says Charlemagne you don't own this Charlemagne you don't own Breakfast Club um what what do you say to that I would say that they don't know what they're talking about you know because once again you don't have to own 100 or something to have ownership especially all the major companies in the world are owned by several people a lot of times Boards of people yeah and guess what black effect I'm 51 owner of that and we have a board I'm actually about to announce some board members soon Breakfast Club Breakfast Club isn't just me right like and that's another thing yes it's Angela like oh it was Angela like it's not it's it's not just me it's just like and also you're looking at a few I can name a million things that I have ownership in right I got a book imprint with Simon and Schuster right through black it's called black privilege publishing you know I mean it's with Simon and shoes that we put out Tamika Mallory book state of emergency yeah I'm getting bags with that that to me because told y'all how much bread she got from her first book Anita kopeck shallow waters you know I mean um we got a bunch of other titles that we about to announcement just announced my man Doug Melville with invisible generals you know but I got a bunch of different titles with some major major figures right it's like I think sometimes people don't even respect that because [ __ ] don't read right right right they don't they don't understand the importance of it if you respected the value of books and you would understand what the value of books you would understand why that's a big deal yes for a man from South Carolina a place where slaves used to get imprisoned for for knowing how to read and write well you would get in prison for teaching a Slave how to read and write for him to have a book in print where he's able to have these black people come and tell their their stories that's a big deal but you may not understand that if your world is I'm only focused on this like I got a lot of different Lanes same thing with like I said the SPH Productions with Kevin Hart and audible that's audio scripted content different things it's one of the biggest genres out right now and of course the black effect but then you got just businesses that I mean me and my wife just bought six Crystal franchises that's what I'm saying didn't these guys would be like I own my podcast and it's like well God bless yeah but hold on what else are we doing yeah that's what I'm saying now we've been doing bernators with 10 years I don't mind established along with the other a lot of a bunch of other things in my life and that's the thing now here's what I want to ask um do you think if you guys would have because I don't know the ownership of of Breakfast Club but do you think that if if you guys would have been sticklers about ownership that breakfast club would have still been around like would have been a deal stopper if y'all would have said or did y'all not like I don't I don't really understand um because I I know where they live at with the point right the point is with Charlemagne you built that and we've been taught to if we build it we need to own it Breakfast Club is a nationally syndicated radio approach that you were hired for but I got I have Equity no I wasn't hired to do a nationally syndicated radio show here we go this is the business I was hired this is what we looked I was hired to do a show called The Breakfast Club that was a local show in New York if we go with me envy and Angelique we built it into a nationally syndicated program that's when you start having the equity conversations and by the way long I'm let me see I've been doing breakfast club for 13 years one two three or more fourth contract you don't think you ever you don't think my people updated anything or no amendments happen how does black effect happen it's important to clarify these points in detail because because you know when it comes to radio you know there was a point in my life where I thought about wanting to own a bunch of radio stations like you know like people like Stevie Wonder Kathy Hughes but then it's 2023. like my mind has been on podcast since I became a part of loudspeaking network guys combat yeah when I was behind the scenes there you know and having equity in lives people were not not just Equity but ownership stake and loudspeakers which I gave back to Chris once I launched black effect what the hell am I hold on right yeah I go for what like there's plenty of money to go around so it's like I started seeing it back then I started seeing what gimlet was doing and Bill Simmons the ringer and you know all of these networks I was like looking at all of these networks selling this you know Spotify I'm like yo we got all of these podcasts post about all of this Black Talent out here whenever I have conversations with a lot of these Black Talent they don't necessarily know how to translate that that that viewership and that listenership into Dollars yes so it's like oh I know what I want my next play to be forget owning radio stations okay let's do a podcast Network yes so that's where this comes into play yeah so yeah to your point when you first start uh Breakfast Club yeah I'm gonna work for higher it's been 13 years man that and that's so in come on man that's so because people because see it for them to blemish the the image of Charlemagne it couldn't have just been one thing it has to be all these little tidbits of things they try to amplify right oh you built that bro you don't own it well no I didn't own it or I don't own a hundred percent of it it's not just me right now someone like Joe May own 100 of his podcast and you had people there to help build it so that's a weird thing let's talk in rap terms do you think 50 Cent gave a [ __ ] that he didn't own Shady aftermath exactly no he gonna start G Unit exactly pay attention tonight like what are we talking about like it's just it's just a screen I'm gonna be honest with you it's just a strange conversation because once again you know I don't just own one thing you know I have large ownership stakes in some things small support for others but I have a portfolio and these dudes are talking to me about a podcast this is what's strange no I'm saying God bless shout out to everybody hustling and making their money but bro I'm saying that's there's kind of a different hustle going on that no that's one of my hustles that's what I'm saying like Okay that's that's one of my hustles the podcast that I love I love podcasting I love the world of podcasting like I said brand new we started 10 years ago I got a slew Chris Monroe always shout out because Chris told me two things that changed my life Chris told me that I need to write a book which I always wanted to do and he told me I need to start a podcast and I was arrogant I was like start a podcast why I do morning radio and he was like nah man I'm telling you man podcast is going to be the wave you need to do it you know it gives you a platform outside of Breakfast Club you know you don't have been fired four times right you know what I've been talking some sense like oh you know what he might be right yeah who you want who you want to do a podcast with let me think the ball all the way in Atlanta you know I need somebody you know here in New York oh my guy Andrew Andrew funny as [ __ ] he's smart as [ __ ] I know Andrew I believe Andrew's gonna be a star yeah let's start this podcast you saw that early I didn't see it at first now it's clear it's like oh the [ __ ] he turned that into something but at first it was like what is Charlemagne doing like and I want to talk about that too because this is I see you know people try to pit me and Andrew together and I see the play right right let's call some devices right right right yes yes I've never looked at Andrew as being beneath me right or being smaller than me even when you was the guy you know why I just I know his talent yes I'm looking at your talent yes okay I don't care about your status uh you respected this conversation the same way you're doing with me that's it yeah that's why the podcast has always been the brilliant idiots it ain't the Charlemagne the God podcast yes you know and I got that name from being I was I was uh guest hosting on Bethany Frankel show one time and I said something and the crowd started laughing and Bethany goes you come on this show all the time and you say the smartest stupidest thing she was like you're like a brilliant idiot and I'm like hit but that's why it's always been the brilliant idiots it's not Charlemagne the God it's not Andrew Schultz I see what he I knew what he was capable of back then and I'm even watching him now and I know what he's capable yeah in the last 13 years we've had we bumped heads absolutely yes you know he might check me for something I check him for something it's two males two men that's right we two men like we might say no I don't wanna nah that's not like and we we might have to even get mediators somebody might to come in when business is involved to try to I help BC when I'm not seeing he's saying this I really don't you know and so we we have to be able to work through that I respect what he's built like I said at first I felt like I I know he gonna be okay because Charlemagne got love for him so I felt like if nothing else he gonna at least be around Charlotte but then he started to kind of pull away and pull up and I said oh that's what shows Charlotte was seeing you see you see like the brilliant YouTube page we had over a million followers he turned into the Andrews showed the comments and started putting his content up to his YouTube content he just killed that yeah took off and I know people give shorts a lot of credit Schultz gives a lot YouTube a lot of credit and rightfully so but what Schultz uh what I'm would I be trying to get people to understand is look what Schultz did same thing Breakfast Club did same thing Looney's doing we created a space Schultz was on stage yeah he took that content on stage and then used YouTube as a platform to get that content seen Saves America when he's doing the turn your camera phone fire created that used YouTube to get that content up but that content can live anywhere that content ended up on Netflix same exact show that's what breakfast club was doing we're doing recording all our interviews and putting that [ __ ] on YouTube then over time we started recording the whole show we got every interview every interview that we've ever done me crazy and I can't wait to happen so I can't wait to do The Breakfast Club doc because that's when all misconceptions get cleared up yes that's when all false narratives I gotta be around for that get cleared up at least something editing or something I gotta see that [ __ ] like we literally have every interview that we've ever done the first interview we ever did was Ray J not Ray J calling on the phone screaming about Fab raging Studio okay like that that not that one yeah our first interview like our second week on was Ray J walking in the school that was our first interview ever that's why I got so much you know love for rage even though I've known Ray J since my day is doing radio in Columbia South Carolina but like he been riding with us since yeah Ray J was down Ray J with Schultz though um did you feel any Flack from the culture right that no you didn't feel nothing not once did I ever pay that [ __ ] Noah but you heard it did you know it was happening um like she's next to show show say some [ __ ] before they knew it before now they give him the comment he's funny yeah during during the alt when he was built that during the alt-right Andy era yeah but but even with that I was I wasn't frustrated of his political views I was frustrated that he was forgetting what he was you a comet yes and you wanted the best Comics out here yes we we all know that yes because we I go to your stand-up shows every me all of us know what your greatest yes so why don't don't why you wanna do this political pundit yeah you know you know thank you Ben Shapiro or somebody like right you know I mean like I was like I didn't I wanted him to get back to being who he is because he can still have all of those same views and ideologies you just do it through on stage yeah yeah and that's what he's doing that's all it was with the Trump jokes and uh he still is but it's like you know what I think he kind of fell in love at first with that sparring y'all was doing because at first like when I remember an episode I don't know what number it was but y'all was talking about credit like man you got to give people credit like all I care about is my credit [ __ ] the money that episode was classic and right then it changed my perspective on a few things on relationships being worth more than money absolutely and um just in that moment I think he he found interest in real value and enjoyment in seeing you every Tuesday like in coming in there when he was yeah I still feel that way that is my Escape yes I love going to do brilliant idiots you know what I'm saying that was so fine yesterday you said I said all right long let's go where we on where we on yeah I'm I'm like I'm like I'm like uh uh a waxing Menace to Society at this point in my life Chico Bean said that about me some years ago yeah and and I when he said it I laughed but I really feel that way now yeah I want to see y'all shoot man man how they did it all day yeah yeah yeah I didn't did that like I like seeing y'all cause y'all y'all inspired me yes you know what I mean yes I want to be sharp yes like like forget forget Edge right anybody can be edgy everybody being fake edgy nowadays can you be shocked exactly it's the only difference only way to be sharp is to have other swords around you and Shop in those small stuff yeah whether it's loony whether it's Nyla whether it's just hilarious whether it's Weezy and Mandy all these different people whether it's the 85 South show and all of these people that I I love and I admire their content I'm happy to be in business with these people I like watching them in action yes because that [ __ ] is inspiring I remember us watching horrible decisions on the side of the stage at black effect and you was literally like yo they smoke they hey and that's what I even respect about Jess is that no matter what if you are one of us you're a student even if you're a general even if you're a CEO you're still a student in these moments in these modes and I heard just hilarious say ah I gotta I gotta kinda switch up the show a little bit just hilarious is such a student of the game people don't even understand how meticulous she is about how she does things about what she says because like a lot of us that when I when I look at her I can see it like I'm like oh I know what that is yes that's that that's what I I got that like that's that's what I I had that like that's me right there like I can understand her how she makes chaos look easy but it's organized it's organized confusion it's organized chaos it ain't mess it ain't messed yeah I know she said just with the mess trust me it ain't me yes and you don't understand that until you see her put together a skit you don't see that until you see her on stage I saw her at the MGM Grand National Harbor in Maryland 3 000 people effortlessly killing that [ __ ] no Bells no whistles no DJ no gimmicks no stool [ __ ] just straight jokes jokes jokes jokes jokes body and that [ __ ] and what I love about just I've been I watched her progression forever because you know 2019 I was going to see Jess at Caroline's comedy club I've always gravitated towards that energy just watching even her on social media like we always was in correspondence that's why during covet Like Jesse you need to start a podcast I'm gonna I have to be on her head about doing radio right before that yeah when Kobe hit like everybody at home you just start a podcast you're like bro what's up yeah let's do it you know I was launching black effect she just like what you got for me and it's just like somebody like that man I cannot wait to see where she goes yeah and then you know when you when even when you see her like I say damn like I was telling you the other day for women in particular is rough in comedy then for her to be a black woman they're not for her not to have the bells and whistles like all of these things that people would say will put at a disadvantage and she's still been able to head to the top of the mountain that's so dope man man I think I honestly think man I think a lot of the dudes are just starting to catch up with a lot of The Talented women in this media space and I don't even just mean hip-hop media I'm talking about news media you know Sports media like you know there was a there was a moment where I always said the best personalities were Angela Rye Jamel Hill and Amanda seals and I'm just basing that off the conversation exactly that I would hear that I have on these platforms they'd be smoking [ __ ] yeah you know what I mean and um you know of course you got the 85 South show you know I mean but like you said you're relatively new too yeah like it's like it's like women have been killing this [ __ ] in the media space yeah that's great too when you talk about adjusting Liars the count that has always been a DC Young Fly Right yes because both of them yes came up through something they occupied the same space the same space and they all started doing the same things television movies you know podcasts yeah so it's just like I feel like right now you're starting to see a lot of men catch up to a lot of women but I think one of the reasons that a lot of the men you know weren't on par with a lot of the women was because like a lot of the men were mimicking each other yes as soon as they find something that's working do it go do that everybody do that that's what's working that's right yeah and then that's right you know I find it interesting with the women hip-hop is that it seems like that due to the competition that has a rose in the win in female hip-hop they're blessing more youngsters example if you get a hot song and it gets the bubbling one of those girls are gonna jump on it before the other girl jumps on it like say you a glow real and you coming up with the one of those girls are gonna say uh-uh that's me I'm on that one but you know because they know they pulling them they all pulling us Luther Carter shifted that caught it you start using that influence the cardi shifted that in the culture and I ain't even think about that until you said it just now but cardi shifted that in the culture because cardi made it to where you know you the OG you the person that's made all the money you sold all the records but you have no problem putting your arm around that next person so whether and in fear of it I'm seeing other people like get there for for she get on it yeah and I don't even know if it's fear or you know what that's what I should be doing right well yeah yeah and sometimes you come but you come off as a hater if if every time it got to be that one person that's they look like they save in the world you know so it's like nah I'm gonna jump on this one I got this one that's right you know for cheap and it's like they building this alliances you know or something happened cardi did for female rap with with Jay-Z and and Drake did you know what I mean like Jay-Z whoever that whatever that next thing was out Jay-Z was jumping on him but it was juvenile huh was it was Houston yes whether it was Rick Ross whoever it was Jay was jumping on there with me whatever it was Jay was on it you know I mean they was jumping 50 Cent you know me whatever it was Jay was jumping on it and then Drake did the same thing Drake did it with uh directed it with lesser-known artists yes so Drake would actually like boy JB stuff like that what Drake did was make the record big I think what Jay did with those co-signs he made the artists big when Jay jumped on don't worry when Jay jumped on dope boys go crazy remix with J with Jeezy people start looking at Jesus yes you hear him on Rick Ross hustling remix start looking at Ross a little bit different you know what I mean you can't jump on juvenile it's like damn maybe I gotta start taking this down south just music damn that's a great Point more serious but I feel like he made those artists big I feel like Drake Made man that's a [ __ ] great point I think Cardi's doing both um to make the artist big and she's helping to make the music Big because cardi just don't do the verse she do the video she turned up in the video she go live go live with him talk about how yo this just that [ __ ] tweet about him like yeah that's what you're supposed to do man I really appreciate some [ __ ] one time man I I stick by this represent your people's [ __ ] like it's your own yes what's going on all of my interviews with your favorite people in the world on patreon.com they make more perks I see you there yeah that's what I'm gonna do you got that I'm gonna represent my people [ __ ] every time every time I'm in business with them or not you know that's why when you was out there you're like yo they got the black effect you want to sit in the logo I'm like nah leave that up like that's what this [ __ ] is about no man ain't no [ __ ] like bro when we we it ain't always just about Loom if and anything like that is uncomfortable for me like because I'm from the street where it's always about hey hey Mama them need some money they ain't how you doing how you feeling alone are you okay that's right [ __ ] ass nothing but can you bail us out every time can you bail us out so I'm cognizant of like being a person in a relationship that's not just taken I'm so cognizant of that man because I know what it feels like to be took from you know what I'm saying I don't know if it's trauma or what but I try not to be someone that's overbearing and overwhelming with what they really call networking and that's why I think I have to be way more talented than these guys because I can't Network in the way they net you a great Network alone I watch you in these rooms I watch you have conversations with with people I watch you ask questions yes like I'm not an expert at anything I just got some experiences I got people around me that's way smarter than me that I can lean on to make sure that not only am I getting treated correctly I could treat everybody around me correctly because I know what I want yes and I know what I want my people to have yes now let's make sure that they got it yes you know what I mean now when we put these contracts in front of y'all it's up to y'all to go get your own you're a great networker that's all this game is about asking questions I'm not boxing nobody out I'm not building a wall around myself yes and I don't want you know to build the wall around anything I want to be able to have access to all of these different people I'm the person that if I'm on the plane and I'm sitting next to somebody in my mind I'm thinking why we sharing space so if that person says hi to me or hello even if they don't know who I am I'm gonna speak yes and we're gonna have conversations because a lot some of my best encounters happen on planes because I'm sitting on the plane and people will walk on the plane and they showing me love and that person sitting next to me like who are you yeah yeah I mean like if they don't know what do you do what you do yeah you know how many dope ass plays I've gotten just by opening my mouth having conversations with a person sharing space with me like why am I being that mean mugging yeah you know what I mean plus the way my anxiety works I gotta make sure you not to shoot for sure I gotta let me let me check your temperature that's right yeah a building and it's just one person I speak to everybody and me too I mean I want to mix you I want to see who chicken temperature I need to check temperature I'm just like that everybody I acknowledge all right how you doing man what about you yeah I got to make sure I'm checking everything around here because I trust me but I'm not sure about the rest of the world so that's right and I don't again I don't know if that's paranoia but that's how I have to move you know um do you say and we'll get out of here in about five minutes with with I want to ask you this about about button though when Joe Budden first uh started a couple of his shows he came and got you to pull up I'm sorry the yeah the pull up he got casting over you wayno Maino bunch of stuff like that and then you own his podcast in the beginning for him to take the kind of shots that he took did that disappoint you at all no you didn't it didn't feel like nothing not even a little bit yeah I mean no but you tried to help him wouldn't you consider that me trying to help him I got my book like you came to the podcast with your book like when this is when you're popping number one bestseller like and you sharing space with the guy saying no he his podcast is dope I mean yeah there's never I'm there's never been a time I've had a platform that he hasn't been on I mean I can think back I mean the first time I ever met him I was doing radio in Columbia South Carolina on hot 103.9 that's what I'm saying and somebody called the hotline and was like hey he want to come to the show I'm like oh word I didn't I didn't know him but he came to the show I actually got that recorded too like I have that audio that's Dome and then you know Breakfast Club he was on Breakfast Club way back that's what I'm saying Uncommon Sense way back when I was when I when I executive produced the hottest MC show had him on there brilliant idiots had him on there like have you detest yourself from disappointment so as a cancer dude it's like do you even see that as amplifying or helping him when when he was in those modes to start you understand your voice power I ain't even look at it like that so you but you do understand Breakfast Club has power you understand your voice has power you understand when you sit next to me and say loon's a great podcast to what that does for the market but I I have no problem sharing space with folks so it's like if you got an album to promote or you got something you want to talk about and you want to come on our platform because I've always said Breakfast Club is the people's platform if you want to come on that platform and discuss it cool uh you know even when you know he was on Uncommon Sense I think he was on there because that was the time of I want to say him and him and Drake was getting into it some [ __ ] like that I think that I think that's when he was I don't know if he was chasing Drake with the Rocks I don't know if that was just around the same time it feel like it was but it's like yo we if you can't be used you're useless so everybody's using each other yeah you using the platform yeah I'm using the con the story that story is the content for the week yeah but you know I felt like you you went a little extra I felt like you was actually saying and it may be just this is what I felt at the time I felt like he's a good podcast he's good on the mic so I said it it wasn't any maybe you didn't look at it like I'm I'm trying to amplify I'm trying to help this guy like position in the market because that's how I took it from the outside like oh yeah I didn't even think about it like yeah I'm like yo when you pull up the pull up and you pull up to a show and you decide to do the year in thing with him when he's in a position where the podcast is not it wasn't established you were well off established in the market Breakfast Club was doing crazy numbers your book was number one bestseller several weeks I got two of those that's what I'm saying so it's like for me to sit next to you and say yo this guy's he's coming man podcast dope you would on ass all the time be like y'all listen I like Joe Budden podcast and it's like where did it go wrong with you guys I mean I don't know I don't to be honest with you I don't I don't care it's like like life like let me see let me think when did it was it the Spotify negotiation it was definitely around I think he crashed out I think he crashed a lot of his relationships out based on people saying yo you might have handled that wrong by the way I love that I'm gonna tell you why I love that now you're making me thinking I had to think back on it the reason I love that is because yeah he was going through that and then him and I had a conversation on the phone after I made my comments on the air right well I think my comments was something like you know I think he understands his value but he may not know how to properly negotiate it right and so me and him had a conversation and I was explaining to him why those the Bill Simmons of the world you know they why they got the money they weren't that money you know what I'm saying it's because they got a network you know you can't Joe Rogan is an anomaly you can't even look at it yeah this man was getting 100 million downloads a month he's still getting an exclusive contract getting 11 million that's what I'm saying yeah at one point he was getting 100 million downloads a month and audio if you know anything about the podcast audio space you know how ridiculous that's carrying a whole organization that's what I'm saying and then his videos on YouTube he was getting billions of views he gave Spotify the exclusive rights to his videos so that's a it's just a different value right yeah yeah but let's look at the networks the reason the net worth is getting getting this money is because they have actual networks Bill Simmons had seven to eight successful shows already under him now I didn't tell him the play I was about to do I'm just explaining to him what warrants the money what warrants the money yes and you know uh I remember he put out a tweet and the Tweet was like um Charlamagne I am a network we'll talk or something like that cool and so he went on his podcast and he put uh the picture up of of me me and him and he said we are not the same and I was like I didn't I didn't even know that had to be said right yeah he put we are not the same and then he went in on me and I was like dope no no no no no no no no I'll tell you the reason I said dope because we were announcing black effect that Tuesday like set me right up I already had my man Justin Richberg who did the wall here in The Breakfast Club he had already did our trailer he already did our trailer for The up for the black effect you loaded ready with all the shows we already had on it everybody was already signed up we had to we already had our Partnerships and everything from drink Champs to all the smoke the 85 South hilarious to my girls from South Carolina the we talk back podcast glasses Malone like hardwood just like we was already ready to go so I was just like well I remember I remember hitting uh hitting Dolly and hitting my peoples and them like we just got some great promo facts in marketing and because you know we live in this era where people think that's a reaction like so you really think I put together a podcast Network in three days yeah that's and and that's what we're gonna talk about you can't do that and then I even seen them try to not and we'll get up not say him I even seen some people try to say um that it was just a press release it wasn't a thing well we're looking at it what is it and I got I'm telling you I've been paid my check is clear when the press release came out with the logo like it was already this it's already a LLC and since that day I want to be clear that you've been rolling and and I also want to be clear to the fans is watching I'm not being biased because I'm in business with Charlemagne he's my friend I'm telling you the actual information that I have obtained balloon is right there is documented that's what I'm saying like if people just go just go back and look it's documented yeah so it's all it's all right there you can see it you know but but because you know when that Spotify thing happened I think he went at van he said van called him I think and he he was talking about somebody made a Spotify play like he would I just think he he his response to this Spotify thing crashed out a lot of his friendships and his old podcast it's almost like it damned it seems like it it did a lot you know and I've always wanted to know and I know a lot of people want to know your feelings towards some of those things when he takes shots and goes at you and things like that it don't bother me in no way shape or form like I I I I really appreciated that first podcast shot because you set up black or black effect yeah and made everything a much larger conversation and then you know the next week was um him shooting that he had got now I gotta shoot this down now I gotta try to shoot yeah on the phone all that [ __ ] like that but then also what people don't know is um you he's texting me that Sunday yeah can we go to brunch I'm like it's Sunday it's family day but we can get on face time we we I think that's the last time we spoke we got to face time that day yeah I think that's the last time we and then he came back I think that's the last time he came back one time so I text him good morning he ain't answering my text I mean be said that what what you don't win now this is what I say about the industry [ __ ] it's so [ __ ] you're gonna go do all of that and then text me good morning maybe yeah I think you know what I remember that Sunday I remember the good morning I was a good morning text but it was like yo can we go to brunch and I'm like I can't do brunch today it's family day and then it's like we can get on a FaceTime that we had a FaceTime that day and I'm not even gonna say what we spoke about but it wasn't any any of this yeah you know what I'm saying yeah yeah wasn't it wasn't any of this yeah he know he know what the conversation was about and I'm cool with that yeah because at the end of the day you know imma always be here to assist those who who who who may need it if if I feel and it's another thing yeah it's another thing too that people have to understand Charlemagne's not obligated to do anything loon not obligated I seen wallow post something the other day that I think is is Paramount and it's Monumental you don't have to answer every call that's right you don't have to be available for every text every meeting every this every day I may need time to myself to focus on me because like you said earlier I'm nothing to you if I'm not at my best self and yo man all these people you naming wallow Gilly van these my friends yes like the people at the top we not doing all that yeah yeah collaborating when I see when I when I was on a million dollars worth a game and you you probably seen the same thing I've seen when Walo shows me that whoa bro I'm happy for you by the way by the way I already knew that yeah because because I'm in that I'm in that world so I'm listening to me when when when the executives and everybody's calling because he that's another thing and I'm gonna get this I'm gonna get this Jewel to people you know when you're in a certain space there'll be other people who'll call you in that space and ask you and you think such and such is worth this yo can you if if you're if you're really doing good business you're yo how much is this can you how much do you this person get how much did you you pay that person right and I think sometimes that's that's how Executives should talk yes you know what I mean because because not yo nah they deserve that yes if we had that to get him they we would give it to us you know I mean like y'all If You better lock that down like that's that's culture right there right so when I see wallow and Gilly getting that and I say that they're the highest paid black podcasters it's because they are yes I know what people are getting not saying everybody not making millions but their value the bar stool is totally different for a number of reasons for a number of reasons that we could get into right but they got what they got and why am I not going to celebrate that and I I didn't am I not going to salute that why would you why would I why would I be angry about that in any way and what was the backlash about like why were people saying like why would people Joe was mad like some shots were tooken but he went to you and in my opinion you know wallow's my guy Gilly's my guy but Gilly the one that said yo don't compare us to no [ __ ] that ain't stopping they show reading ads again letting the youngsters know this is the value in the Pod it ain't sitting here with my friends talking and that's what they've tricked a lot of these guys into thinking all you got to do get your mic sit with your friends and talk as he's about paid subscriptions or ad Revenue yeah so when you said that and and and summer culture reacted like in that way did you what what did I didn't even really see it oh you did yeah I didn't even really see it you see my girls Nyla and Ty but Ty been with me for so long but y'all I didn't even see it like I mean I honestly didn't see it and stuff like that I don't even yeah I don't even care about it yeah because it was just it was just noise again a lot of noise I'm glad that you stay away from the noise Luna put me on or somebody will call me and say I'll be like bro what I don't care what's up man what else we got going on today you know man we get to the business because none of that means nothing everybody got content to fill on their podcast you know give me your top five parts in the space oh no that's that's the tough question because you know when we say in the space immediately you think black right but are we talking hip-hop are we talking black we can go both because it's so yeah let's go let's go God damn the pivot and they're not even on black effect yeah pivot's dope I am athlete with Brandon Marshall they not even on black he's dope that's my brother 85 South show my people um a million dollars worth of game wallowing Gilly hey hard it's two of them that's a lot boy uh oh man who would I put uh who would I put five I mean I I think I would have to go I like just hilarious a lot you know I mean I love horrible decisions too though yeah but I like just hilarious a lot because you get to see a side I can't say a different side of Justice you've been doing it long enough that you know you should know this uh exactly but you know she's not just being a comic on that she's giving real life advice but then I love this up there we talk okay I'm gonna do hip-hop if I do hip-hop media I'm gonna say um it's up there podcast they might even say all the smoke see what I'm saying nah you didn't that's what I'm saying so you got to go all the smoke ah no smoking hip-hop though right but that's in the pivot the one with them yeah but athletes are having some of them used to having some of the best podcasts like from Matt Barnes and Stephen Jackson and Brandon Marshalls Pac-Man and Brian and Fred and Channing yes um hip-hop media space I'm gonna say the best podcasts are drink Champs it's up there podcast um damn I'm trying to think of people that I know are audio yeah I'm trying to stay away from the yeah yeah more video than anything yeah I that's that's yeah that's what I got yeah honestly drink Champs and it's up there podcast well I'm missing I don't know I don't I don't I don't know I mean unless you count I said million dollars worth a game already I guess yeah you think about million dollars over again that's so ill it's the same thing with all of us yeah we are hip-hop but we're not we're moving outside today yeah we we men yeah we talk about real issues like man you can go watch wallow to try to save all these young Brothers lives you know what I'm saying like think about the stuff he told Thug stuff he told poochy stuff he told King Von to me that's bigger than yes hip-hop that's a real OG that's game I ain't hating on you yeah and they showing that yo there's no age limit to this yes you know what I'm saying they're showing you that there's no age yeah the spring chickens yeah no and they Donald did 20 years they're not trying to act you know they saying enough they tell them put in that wrong game they ain't trying to run from that you know what I'm saying so I respect Walo and Gilly a lot I think like you said they weren't they weren't a lot of the market share and they they doing a great job bootlegal Kev is cool I got Kevin my top I like hip-hop uh podcast do you do you check out any this last question what do you think about um because I seen the re-emerging of an old clip with you and Schultz about Rogan and Breakfast Club at that time it was a different conversation uh the market was a little different um what what's your updated perspective on that is and what I meant by that when I said it was Joe Rogan salute the Rogan I love Rogan he's a podcast a massive massive podcast you know um he's a part I don't know I don't think he's behind the paywall at that point I think he was still he was wide on YouTube and at the time if you look at our YouTube numbers we both we all do breakfast club and Joe Rogan both had a plus YouTube score yeah I pulled him I remember that yeah I think he had uh and I'm probably [ __ ] this up right now he had more he had more subscribers but we had more views I believe I think he had more subscribers but we had more views but also to go back to what I said at the beginning of the podcast Breakfast Club is a daily morning radio show with eight it gets confused that YouTube space yes it's confusing and we're a podcast that that comes out in 15 to 20 million downloads a month and we're on social media and we're on YouTube you know Rogan's reach is crazy yes I'm just saying from a strictly numbers game right it's pay attention just availability I'm everywhere that's it that's it but but like and listen whenever Rogan gets mentioned in something charlemagus yeah yeah you know what I mean like like me and the times me and Rogan have had conversations about content and stuff like that it's a it's a it's a very mutual respect right he's not he not he yeah Rogan Rogan knows the business he respects the I know he respects you know what you've done and I didn't I didn't even mean that in the disrespectful way I'm just trying to tell people that you know there's so many different Avenues and so many different lanes that Breakfast Club occupy occupy yes you know what I'm saying and and Rogan's space is massive still is still is still is massive but you know that's just how I felt on the podcast so you got he kind of got that on a lot it's it's also interesting to see Schultz kind of go in in that world and in that world right and that world with Rogan in that world with Charlemagne and neither one of y'all are affected by his you know um his participation on masterfully you know maneuver created his his situation yeah he's done exactly what you're supposed to yeah I love that I love shows love with these Romero did when they was together you know what I mean like I love seeing people you know that I [ __ ] with early on running it up become these things like you know I love back in the day we was on Uncommon Sense and we used to have Carlos and Chico and DC on that man it don't nothing seeing 85 South show booming yes out this [ __ ] my girl Zuri Hall Zuri was my original co-host on uncommon said she E news now and all that you know I mean like all I'm saying I love seeing that [ __ ] like that's my dope [ __ ] that's some stupid too called a hot happy mess but that's my that's my girl that's that's family like I I sincerely cherish my relationship man that's so dope and and I keep my face card clean you know for that reason you know I mean I want to be able when I launch something to be able to pick up the phone and say you know I mean like it's not because I tell you wallow because I while lowered somebody I went to because you know I got I had a lot of deals on the table from different places one of them was seven figures but it was it was it was more of an ownership type of play and and then and I hate wallow and I want to spend some time with him just like man I'm kind of confused I don't know what to do he's like bro Charlemagne won't miss like if Charlemagne say something he will not miss look at Dolly this is Dolly calling that's dolly right here with Charlotte hold on put you on speaker dolly dolly dolly my baby don't talk no business we record it yeah we record he'll call you right back up in five minutes all right that is Dolly the president of the black effect podcast Network hitting me up about that business my longtime friend who I used to sit in the MTV building with and watch her in the edit room editing wild and out episode when she was a producer on wild and out and like that's that's a that's my that's my sister like that's somebody like you roll with her like a mother she in the car with your family yeah that's like my mama loves that even if it's five cars trailing now dollars that's right yeah yeah like my mama loves that like that's like that's a family family in a real way yes and that's what it's about right and seeing somebody and saying that's a boss yeah like that's she's a total ball now Nicki Nick had her ball stuff too you know I'm saying she was Nick Cannon's assistant and then she became a producer but it's like yo I'm about to start this situation yes and I know it's gonna be a 100 million dollar play one day that's who I need yes running this network black effect would not have the success that we're having if it wasn't for that you see that that's she's kind calling me like she's trying to get something straight she can easily have somebody to reach out to me that's right right she like that's why I need people to understand behind the scenes it's really working over at black effect this is live this isn't planned that's right like that's the president calling when I did my first uh cover for black effect I think it was like two years and um Black Enterprise which I loved because it's Black Enterprise Black Enterprise wanted to put us on their digital cover and I'm like hell yeah I would have want to put me and I'm like well it got to be me and Dolly ain't no other way man I'm not doing it that's so dope if it ain't me and Dolly It's So Dope she the one that make this [ __ ] go plus that just it looks powerful yes this is a it's a black woman yes running the black effect yes podcast Network yeah I mean because she's always been great with talent because of what she does on on wild and out and you know the the shows that she's executive produced being assistance to Nick Cannon you know what I mean and other people it's like yeah that's what we gonna do because this is what we showing y'all for the next I love seeing Desiree Perez yes president of Rock Nation like that's what you do that's what you that's what you're supposed to do put them in position when you get in these positions you put your people in position because your people are going to be the one if you already got people that are keeping your life together right the people that you lean on they the pillars in your life if they already doing that on a personal level man that makes so much sense you can give them the tools though that's right right you can also put them in position to be the overseer over a lot of these people that have the tools that's right because you I know my best interest lives with you that's right right so if you watch the people that's watching the food and just make sure you don't smell it burn you might not know how to cook it but make sure you don't smell it burning right and if you smell it burning let me know and like yeah Dolly's dope man I want to thank you bro man for coming on the show man great conversation like I say man I think they're talking about [ __ ] I ain't I normally don't talk about about and I've never I've never spoken about but that's why I [ __ ] with your conversations like that's literally why I listen to the it's up there podcast I appreciate you and then that's gonna take you a long way because there's gonna be people who hear you and hear your conversations and they're gonna say oh I want to go sit with him yeah because he's well informed yeah he does his research he finds out things that you know other people may not know and you know we can really get to it yeah man thank you thank you for having fun man make sure y'all subscribe to the it's up there podcast on the black effect I Heart Radio podcast Network 100 man we got a long way to go man I appreciate you brother yes sir thank you man no

Channel: Its Up There Podcast

Views: 82,392

Keywords: its up there podcast, fogfo tv, joe budden podcast, big loon, joe budden, charlamagne tha god, the joe budden podcast, the breakfast club, joe budden charlamagne, charlamagne tha god interview, podcast, jbp, podcast joe budden, my expert opinion math hoffa, math hoffa, my expert opinion, math hoffa my expert opinion, breakfast club, viral, viral clip, drink champs, best podcast, joe rogan experience, dj akademiks, akademiks, dj akademiks twitch, akademiks live stream

Id: 1gBlrJLF2l0

Length: 84min 24sec (5064 seconds)

Published: Fri Jun 30 2023