Why Ricegum's Channel Died

ricegum's channel is dead surprise surprise who would have thought that egotistically flexing designer clothes on ten-year-old kids makes you look a little self-centered and isn't all that concrete of a long-term youtube strategy the asian jake paul the walmart [ __ ] higger another one of those micro brain celebrities who were just famous for being famous like jake paul and kim kardashian proven only by the fact that all he had to talk about in his final uploads were his ex-girlfriend from 200 million views per month in august 2017 to 2 million views per month in november 2020 and i think it's safe to say that no one is disappointed about this absolute leech's 99 drop in views and in this video we're gonna go on a journey to discover exactly how it happened beginning with his rise to fame then followed by his demise the only appropriate spot to begin is at the creation of his channel ricegum began his channel on the 25th of september 2012 at the age of 15. this was followed by his first upload a week later a call of duty video which gave us the opportunity to get an insight into the individual running this newly created channel yo what up it's your boy rice rice flavored gum you call me brian that's my real name you know because all you guys are you know my subscribers i'm 15 i live in vegas i like to play car following this first upload rustgun basically went through the exact same process that every other youtuber goes through at the beginning which i like to call posting awful videos for two years straight getting very little views trying to find anything that works so let's go all the way back to when i was in ninth grade and uh it well it isn't really all the way back because it was only like 10 years ago i mean one year ago because i'm in 10th grade right now so it wasn't really that long ricegum had some minorly popular videos here and there but this strategy ultimately resulted in very little growth because two years after beginning to post content ricegum had only gained a total of 4 000 subscribers however this didn't deter ricegum and the videos continued along with the subscriber growth then in february 2015 just after hitting 8 000 subscribers a statement would be made by ricegum which might have been a sign for the growth that his channel was about to receive i'm really committed so there's no really social life it's school and streaming and now i got youtube to be a part of my life early 2015 seemed to be the tipping point for ricegum and his channel began to grow fairly rapidly specifically after introducing his review style videos for other people's cringy content ah i just hurts my soul every time i man this is really cringy just everyone prepare yourself here we go man this ultimately grew his subscribers from 8 000 to 50 000 over a period of 10 months today is crazy we hit 50 000 subscribers on youtube oh people liked ricegum because he was surprisingly quite humble self-aware and was genuinely appreciative of his audience thank you i don't want to sound fake and overreact and stuff like that you know every video i always thank you guys i just want you guys to know that i am thankful for you guys and stuff like that this humble personality provided him with an element of likability a vital ingredient required for the insane growth that ricegum was about to receive in december 2015 ricegum would upload his first video in what would come to be known as the must be stopped series i uploaded a video about a month ago titled these kids must be stopped right and it turned out to be my most popular video on my channel these type of videos i'm about to show you guys can literally scar you for life i mean i just oh in this series ricegum would find repulsive cringy videos or posts and criticize the worst aspects of them some kids you know just take it too far and they're too young and i'm just here upon end to it people love the content and ricegum was kind of unofficially selected to find these cringy videos and roast them for his returning audience and growing subscriber base dude asap rocky really needs to chill what is she doing like what are kids nowadays doing like she must be stuck in combination with these videos jacob sartorius one of 2016's most popular people to clown on responded to ricegum no no one said that you have no supporters giving ricegum mass exposure as well as the opportunity to upload a video that to this day has received over 9 million views you look like you got pooped out of an alien boy boy jacob you don't mean that jacob why i know i look like a sweet potato i know i have crocodile hair between january 2016 and april 2016 a period of only four months ricegum went from a hundred thousand to one million subscribers hey guys it's me again and if you couldn't tell by now we just hit a million subscribers right and i am so grateful and notice how i did say i i said we because we hit a million subscribers however this really wasn't anything impressive compared to what was coming in the near future by the end of 2016 only 12 months after hitting 100 000 subscribers ricegum had surpassed 5 million subscribers making him one of the fastest growing youtubers of all time it was also around this time that ricegum began to capitalise on the popularity of youtube diss tracks with titles such as i didn't hit her 50 million views god church 73 million views and finally it's every night cyst as a response to jake paul's its everyday bro which gained close to 200 million views to this day and also went platinum it's every night sis has gone platinum platinum 1 million certified units sold everything covered so far also began to wedge rice gum into the la influencer scene where ricegum began to hang out with faze members such as faze banks and phase temper giving him extra opportunities for collaborations and growth rice just convinced me somehow to sit in an elevator with him bro thank you sir 24 24 hour challenge and perhaps these collaborations will be an influence for the next move that ricegum would make on the channel namely a content shift from roasts to vlogging so i want to try something new you guys subscribed to this channel and signed up for this channel to watch me make fun of people so what i want to do is make like one roast vid a week so it doesn't die out and then those other six days i want to start vlogging on the 3rd of january 2017 rascombe announced that he would be switching the content to mainly vlogging content as he was getting sick of uploading roast content sometimes it's not all about views you know it's about what you want to do now for many creators this wouldn't have been the greatest move but perhaps owing to his extensive network of other large youtubers as previously discussed as well as his ability to portray the best aspects of the stereotypical la lifestyle the shifting content was well received by his fans following this ricegum continually shifted his content to match up with whatever seemed relevant at the time such as the jake paul and fortnite era okay look have you heard of fortnite no okay it's a video game where you shoot people okay ultimately resulting in ricegum hitting the 10 million subscriber mark in april 2018. dear ricegum at a hundred thousand we thought not bad at one million we thought well that creator is pretty awesome however as seen on the graph shortly after hitting 10 million subscribers ricegum's growth would stagnate and he would begin to fade out of the youtube mainstream at 10 million subscribers nobody would have expected that the growth for ricegum's channel would soon come to an end his channel ending up as nothing but the land of broken promises a poor upload schedule and an ego the size of jupiter in late 2018 ricegum began to build up a reputation as a guy who would always promise something to his fans but never deliver this was usually in terms of upload schedule and video type with the main scenario usually being that ricegum would promise to begin uploading every single day i'm gonna try to post every single day from now on i'm gonna try and drop more music maybe weekly maybe once every two weeks but i'm dropping music uploading every day however would always fail to do so leading him to have to constantly apologize to his fans i have a lot of supporters and i have a lot of haters but slowly my supporters are turning into haters like it's a combination of lack of content broken promises and just being inconsistent is honestly all my fault you guys deserve a lot better what they started to do was erode the trust between ricegum and his fan base something found to be extremely depressing considering he used to say things like this in his 1 million subscriber special i do realize that a lot of youtubers hit a mill hit 2 mil 3 mil and they just get satisfied and they just start slowing down upload once a month upload videos just know that i will never change and just expect quality videos just every week another element that began to chip away at his likability was how quickly ricegum went from a nobody to a youtube superstar now i try and avoid relatable quotes in my videos just because i think they make everyone cringe while also adding minimal value but i feel like this one perfectly sums up ricegum's success into eight words slow success builds character fast success builds ego as ricegum's subscriber base began to grow his ego absolutely shot through the roof to the point where he was often nicknamed the cockiest person on youtube to analyze ricegum's inflated ego i think it's best to compare his 50 000 subscriber celebration compared to his 10 million subscriber celebration thank you i don't want to sound fake and overreact and stuff like that you know uh every video i always thank you guys i just want you guys to know that i am thankful for you i'm not sure if you guys know what this is but if you had a million subscribers on youtube they sent you a golden play button the thing is i had a million like two years ago on my main channel and my second channel i am already at 10 mil though where's my tesla button i don't even want these where's youtube where's the 10 mil button bro what are these i should have had these two years ago bro throw these at the pool bro these are trash bro the humble dude who would do nothing but roast the laughable idiots of musically had become a laughable idiot himself perhaps ricegum's inflated self-image was most apparent in the way that he began to flex his wealth on his fans usually red octobers fragment ones off white nike white eez that are actually dirty because i actually wear them yeezys more yeezys more yeezys more yeezys offline air max a move that will result in a lot of negative attention from both his former fans as well as other creators in this phylum you'll find members such as the rice gum and the paul brothers always bragging or flexing flexing for those who those of you who aren't 12 is when the money is thrown in the face of the viewer look how much money i have that you don't as a whole i think it's safest to say that ricegum's inflated ego just made him much more of an unlikable person especially considering that many people had originally subscribed to him for his humble attitude then just to throw another spanner in the works the reign of vlogging on youtube began to come to an end unfortunately at around the same time that ricegum subscriber growth began to hold logging was mass popularized in 2015 hit a peak in 2017 then fell off as a trend by 2019 when ricegum first started vlogging in 2017 he had something new and unique to offer at the peak of the vlogging craze as previously mentioned he gave everyone the opportunity to get an insight into the la influencer scene as cringe as that sounds but by around 2019 when ricegum subscriber count was peaking people were kind of getting bored of vlogging not to mention that almost every other youtuber in la also began vlogging such as faze banks and t feud y'all me mitch just got to the fortnight arena for the first time looking pretty sick we haven't gone in yet rendering ricegum into a position where he didn't really have anything unique to offer at this same point when vlogging began to go out of fashion many creators changed their style but since ricegum wasn't uploading all that regularly he didn't really get the opportunity to try out new video styles ultimately leading to stagnation and irrelevancy then january 2019 the final nail in the coffin for ricegum the mystery box gambling saga me and mystery brand actually teamed up if you don't know what it is basically it's a site that has a ton of these like random mystery box like right here he has like a yeezy and supreme and like technology like smartphone on the 1st of january 2019 ricegum uploaded a video titled how i got airpods for four dollars this video featured ricegum using a mystery box gambling website with a video being sponsored by the creators of the website ricegum showed himself putting money into the website and winning various prizes some bad prizes i got some converse for a hundred dollars come on and some good prizes this is actually a good shoe because like it's like a two thousand dollar shoe now on the absolute surface without going into any depth this wasn't such a bad thing however if you dig a bit deeper you can identify a range of problems with having such a video on his channel firstly we have to consider his audience of kids who would probably do anything to get their hands on some of the designer products that were being displayed in ricegum's videos secondly the video was released just six days after christmas assumably with the predatory idea that his young audience would have money from the christmas that had just passed finally and probably worst of all ricegum framed the video as if he was making profit off the website no losing in this because even if you get an item that you don't like you just sell it back here we go hey guys so i sold it back for like a thousand which is so weird because i bought a hundred dollar box but i got a thousand dollar shoe out of it so i got some profit you can sell it back for 2 000 and buy even more boxes bro 160. i can sell this bag for 600 and make profit i'm gonna do it i'm making profit i spent four dollars for this you know i just finessed the website four dollar airpods you guys can see my balance right here i started with like half of this and then i just have opening stuff got some cool stuff and i sold back so i made back some of the money i'm up right now though so like i've been having good luck on this site that's a ten thousand dollar handbag i'm about to sell that yo ten thousand dollars he was basically displaying it like if you just keep opening the boxes and selling the shoes back you're gonna make money and obviously his younger audience and the potential people using the service under his recommendation aren't going to realize that the website is set up in a way so that you always spend more than you earn this video received mass criticism from multiple creators such as h3h3 productions whose video on the saga has received 7 million views to this day although ricegum's take is even a little bit more spicy than jake's as he continues to insinuate throughout the video that this is a legitimate way to make money as well the whole ordeal was so scandalous that the website being promoted shut down due to the criticism it was receiving whether this was just the timing or not the video happened to be released at around the same time that his subscriber base began to stagnate possibly indicating that this whole saga destroyed his reputation despite giving him mass exposure [Music] since this event ricegum has just kind of slowly been losing relevancy as the upload schedule gets weaker and weaker ricegum has failed to evolve from vlogging with his content barely changing since around 2018 so if we go back and make a judgment as to the exact reason why ricegum has ended up becoming irrelevant it's probably a combination of everything discussed however i would say that the main reason would be because of how little he posts these days his videos still get over 1 million views each but he hasn't posted in 5 months which as we all know is about 50 years in youtube time i'm sure if he came back and started posting regularly he'd probably still get reasonable views however if you don't put the effort into making the videos then surprise surprise you'll only be getting a maximum of 80 000 views per day however i think it's also safe to say that it hasn't only been his poor upload schedule undelivered promises an overly inflated ego flexing on his young audience getting paid to promote gambling for kids it's not like ricegum has done any favors for his reputation in the process while not uploading any videos anyway that's just my opinion feel free to put yours in the comments if you want drop a like on the vid and i'll see you guys in the next one take it easy peace you

Channel: SunnyV2

Views: 6,053,694

Keywords: ricegum irrelevant, ricegum is irrelevant, ricegum diss track, ricegum dead channel, ricegum musically, road to irrelevancy, the end of ricegum, ricegum is killing his channel, ricegum analysis, ricegum, where are they now?, a brief history, documentary, youtube documentary, where is, Biography, narration, video essay, twitch, youtube, entertainment, education, joon the king, fredrik knudsen, down the rabbit hole, no swearing, family friendly, sunnyv2, downfall, sunnyv2 downfall

Id: i1zqXVJbBO8

Length: 15min 15sec (915 seconds)

Published: Sun Dec 20 2020