Shane Dawson’s Unsuccessful Return To YouTube

on the 8th of october 2021 shane dawson returned to youtube after a 16-month hiatus which had been taken after he'd found himself in one of the biggest controversies in youtube history toward the end of his break having been gone for over a year fans were almost begging for his return possibly giving shane the idea that if he were to come back with a new video his viewership could be similar to that from before he disappeared only a quick browse over his channel shows that this certainly hasn't been the case his average of between 20 and 40 million views per video prior to his break has declined by approximately 90 to an average of around 4 million per video recently even more interestingly all we need to analyze is the first nine minutes of his return video in order to explain the exact reason behind why his return was so unsuccessful yet in order for that short explanation to carry any meaning we need to understand the position that shane was in prior to his 16 month hiatus because as i'm sure many of you are aware things were going pretty damn well for him shannon racked up over 23 million subscribers placing him in the 99.90 percentile for sub count so i just received the diamond play button keeping it real i never thought i would get anything like this while in terms of viewership it'd receive anywhere from 30 to 200 million views per month depending on whether or not he uploaded shane's status as a top tier youtuber created opportunities to connect with other well-known influencers such as tana mojo jake paul jeffrey star and james charles his relationship with each appearing strong and in addition to being one of the most popular well-connected youtubers of all time shane dawson had written two books titled i hate my selfie and it gets worse both of which holding surprisingly decent reviews on google giving them exposure to mainstream stores such as target new york times bestseller pick it up in target however in june of 2020 during a time period of less than 24 hours everything that shane had built was put into jeopardy now we should begin by stating that shane was no stranger to controversy in the lead-up to what you might call the main event around a year prior in march 2019 a twitter account by the name of magician dragon had made a post reading i found the audio shane dawson came on his cat wtf this was on his podcast alongside an old audio clip from september 2019. one time i laid my cat down on her back you don't get arrested for this i don't think so okay i didn't penetrate i laid the cat down on her back and then i moved her little chicken legs like you know spread open or whatever i was like if i just like hump but like on her tummy like that's not weird like whatever and then i hopped and i hunted and kept going and kept going that game all over the county it was also like 19 so it's like wait a minute wait a second did you just say you came on a cab guys i think i have to put money in the meter yeah in a video that his goal on the podcast was to create comedy by saying the most shocking things possible playing this character this guy who's like crazy and will say anything and like tries to make people laugh by shocking them that was my thing that was what i did on youtube a lot of people now don't know that also stating that the cat incident never really happened in a string of eight different apology tweets that story was fake and based on a dumb awful sketch idea i had years ago that i never made thank god and when the opportunity came up for a funny moment in the podcast i told it as if it was a real story was disgusting and very very dumb my goal with the podcast and with my videos years ago was to tell shocking stories that will make people and scream omg no you didn't and think i was so crazy there's so many things i'm so proud of but all of my offensive jokes over the top stories and insensitive jokes are something that still haunt me and something i have to be faced with every day on the internet and it never gets easier so i'm sorry for what i said about my cat i'm sorry for what i said about anything or anyone that was offensive and i'm sorry for being someone who thought being super offensive and shocking all the time was really funny i'm sorry for my past the biggest mistake that shane dawson made with this apology was showing remorse for being offensive now we're gonna flog a dead horse here by reinforcing a point made in both the only js and james charles video but it once again applies here if you apologize for one offensive thing that you said in the past how long is it gonna be before people go digging and bring up every offensive thing that you said in the past the answer to that question which can be quoted very specifically was one year and three months in june 2020 one year and three months after his apology for the cat incident shane dawson's audience would find more of what they deemed inappropriate content once again requesting that he apologize there were clips of him at cosplaying both the fresh prince of bel-air yes it is me the fresh prince of bel-air how sly do i look as well as nicki minaj i'm a chocolate bunny or at least that's what it looks like i was trying to go for nicki minaj but this is what happened accompanied by various clips where shane dawson had said the n-word as these clips were coming to light further content that his audience deemed inappropriate was dug up to build a stronger case against shane dawson's cancellation i don't care how old these clips are the amount of actual predatory behavior shane dawson has been involved in for a decade on youtube is disturbing this is a conversation with a 12 year old girl you have a boyfriend right yeah now what did i tell you when he says can i put it in you say no good high five girlfriend in addition to this his audience would discover a clip of shane acting inappropriately towards willow smith who was the daughter of will smith the smith family who these days are considered the biggest joke in hollywood would snap back against shane dawson with jaden tweeting i'm screaming at the top of my lungs this man was also doing blackface on the regular as the youth we need to support creators who support us and our morals this is not okay whilst willow smith's mother jada pinkett smith would tweet to shane dawson i'm done with the excuses as a response to the backlash shane dawson would upload the infamous apology video titled taking accountability beginning the video by stating that all of his previous apology videos sucked as they had been created out of fear every apology video i've ever made has been a from fear it's it's me sitting at home thinking the whole world hates me and crying and hyperventilating and then just turning on a webcam and just saying i'm sorry and then helping people know i'm a good person and then it'll go away and that is stupid that is something that a child does not something that a 31 year old uh man does that's not that's not good the problem with this statement was that it suggested that this apology video wasn't being made out of fear when it clearly was shane had found himself in hot water yet again and everything from his body language choice of words and tone of voice screamed of anxiety indicating that he was simply trying to get rid of the drama by making a quick 20 minute video if shane dawson wasn't fearful he would have simply kept his call therefore the taking accountability video itself was an indication that he was in fact fearful for his future meaning that the apology video began with a fake disingenuous statement shane dawson would back this up with yet another disingenuous comment where in a video attempting to stop the decline of his career he'd state that he thought he deserved to lose his career right now is very much a time of wanting people to be accountable wanting a punishment for people and i agree like i should have been punished for things i should have probably lost my career for i'm willing to lose everything i don't ever want you to feel like i'm forcing you to forgive me that is not what i want to do and lose his career he certainly would shane would lose a million subscribers over the course of a month monetization was removed from his channel entirely while target announced that they were in the process of removing both of shane's books from their shelves shortly thereafter shane would take to twitter in a post reading i deleted everything i'm done for those who wanted me to address it i did i'm sure you can find it reposted somewhere i don't want this energy in my life or on my timeline i'm too sensitive for this [ __ ] and i'm done subsequently shane dawson would disappear from the internet but getting what become the first reason behind why his eventual return to youtube was unsuccessful he didn't return to the platform in a timely manner whilst on break shane dawson stated that he wasn't going to abandon his channel after 15 years of creating however this didn't exactly align with his upload schedule three months went by then six months then 12 months without an upload from shane dawson the problem with youtube is people simply move on so damn quickly everyone knows that it doesn't take 12 months to make one video so when a channel goes 12 months without uploading the assumption from the audience is that you're not committed and are therefore not worth following it didn't help that there were videos such as this one which continued to state that shane dawson's comeback is actually not welcome however considering over a year had passed many felt as though shane had learnt from his mistakes and should be welcomed back onto the platform yet with some predicting that he wouldn't be able to achieve as much success as he had previously shame will get a lot of positive and negative attention we likely won't know what state his career will be in for several uploads after his return regardless i don't think he'll be anywhere close to his previous level of success if not ever for a long time this comments theory will be put to test on the 8th of october 2021 when shane dawson would return to the platform after 16 months away with a video titled the haunting of shane dawson in which was instantly obvious that the drama was still having an effect on him almost a year and a half later i learned piano during my break kidding i didn't learn anything no i learned a lot about myself um hi which is what made his return video so utterly terrible we say i'm sorry we do we make mistakes uh-huh yes we do i'll get to that his audience had given him over 16 months to move on from the drama then upon returning he spends around half an hour showing that even after all this time had passed it was still plaguing his mind i definitely feel ashamed and embarrassed and horrified over a lot of the stuff that started the old clips and stuff that started coming out i'm very very very disconnected from the person that i was in my early 20s to a point where when i see that person it makes me feel really sad and sick to my stomach additionally in this return video there were so many examples of shane's complete lack of commitment to the channel for example he thought it was quirky and funny how he hadn't put in any effort over the last two years i don't know how to do this i haven't filmed a video in almost two years anyways hi what are we doing also seeming proud that he'd swapped out his former hard-working lifestyle for a more relaxed lazier existence look oh my god it's so cute we'll go out there later but i got a paddle boat which i know is like weird but like new me with all this in mind it's hardly surprising to notice that the quality of the content has also declined dramatically it's a dreadful thing to sit and watch featuring endless conversations that never go anywhere an announcement for shane's podcast that already feels low effort and the exhausting sense of humor of a creator who thinks that every uninteresting little video he farts out is worthy of being built up by teasers and trailers like it's a new conjuring movie i'm baffled that this is making it to number four on youtube's trending page the title of this video explains the feeling most accurately something about the content just feels a bit tired and bland it's certainly less captivating perhaps it's now harder for him to access the individuals who added spice to his documentaries such as maybe jake paul he still seems to be on pretty reasonable terms with jeffree star being seen in a paparazzi video with him from a couple of months ago however after the cancellation it's probably safe to assume that shane dawson is gonna have a tougher time getting new influences in his documentaries given his new status as a controversial youtuber shane's confidence for his channel appears to have declined a fair bit as well in community posts he stated to be honest i've been feeling really indecisive the last few months about everything i do and i second guess everything i used to be so sure about my choices when it came to creative stuff and now i'm just not for some reason it's been a struggle and i'm just trying to get back to feeling confident with that stuff again also requesting that his audience provide ideas for his next main channel video which is kind of innocuous and could have simply been a fish for engagement but still kind of feels like he's lacking confidence in the realm of idea creation to be fair to shane he's been hosting a podcast on his second channel shane 2 which has been performing surprisingly well at around a million views per episode however the same can't really be said for the main channel his most recent video from two months ago currently sits at around 2.7 million views which is slightly below his post return average of around 4 million per episode both of these numbers are in stark contrast to his average from a few years ago of between 20 and 40 million views per episode which if compared to his average viewership per month of around 7 million we can see that it now takes shane dawson three months to achieve the same amount of views as he would receive in only one video from before his cancellation

Channel: SunnyV2

Views: 4,899,589

Keywords: shane dawson, jeffree star, tati westbrook, james charles, dramageddon, narration, 2020, rise and fall, documentary, biography, timeline, what happened to shane dawson, youtube, profile piece, where is, lofi hip hop, joon the king, entertainment, analysis, education, drama, streaming, video essay, shane glossin, shane dawson return, nickisnotgreen, reaction, comedy, commentary, tiktok, shane, come back, return, allegations, boring, react, twitch, live, chat, nick, snot, green, greenisnotnick, sunnyv2

Id: XNyZe2rtkBQ

Length: 11min 58sec (718 seconds)

Published: Thu Jun 23 2022