Why high paying clients are moving to Framer

hey my name is Matt jumper and I'm a designer and no code developer and so far in 2023 I've been able to talk to over a dozen companies looking to make a move to framework and they've ranged in sizes from small businesses all the way to companies worth hundreds of millions of dollars so why are these companies running into framework I'm going to break it down for you in this video including a walkthrough of an actual client website that I delivered they'll show you exactly what I'm talking about but to answer the question with a very simple answer it's because they want to enable their internal teams to take control of their website and that essentially leads to three main so if I told you that you could make changes to your website like 10 times faster than you're doing them reduce your external costs and keep your teams focused on the actual projects that they own and are supposed to be working on them why wouldn't you take that offer it's kind of a no-brainer when you think of it that way but up until now it's never really been a realistic option so if you think about the background and just like the the context of the the current processes of what it means to build and maintain a website like up until now or like what we've been accustomed to a a large enough tech company to have an internal design and development team that is capable of building and maintaining your site now this doesn't have any hard costs associated with it but allocating time for design and development from a product team can be an uphill bottom trying to justify taking them off other projects is a very hard test to do and I've seen this firsthand or B you have a Outside Agency that you hire to basically build this site which is pretty common and then after the initial launch there's typically like some ongoing costs or a maintenance agreement some kind of retainer these agreements all look different but basically any updates you make to the site are going to have some price tag associated with however most agencies would deliver a CMS to you so you so you can edit content but it's really only the items that you've agreed upon that require frequent changes you know like a blog or projects and case studies or team anything that's just updated often so there's a lot of variables to those scenarios of course but both of them are slow and costly processes the other thing to note is that the people that work for your company and have all the knowledge and make all the decisions to edit update of all 12 scale and like test your website are not the same people executing them which makes sense and to be honest as a designer sounds like a good thing to me because if I delivered a site to a client and then I knew that they were just going in there editing stuff outside of the CMS uh that kind of sounds like a nightmare because they probably break some or make it look ugly I don't know but framer has changed that so if you watched my last video about why I chose framework over webflow you'll remember that the main reason is because of the incredibly intuitive interface and how little learning curve that it has compared to webflow that doesn't just benefit me and how fast I can make a site although that is a huge benefit and that's definitely part of it but this is actually the main reason that I hear why clients are actually coming to me to build them a framer site it's because it's so intuitive that they can actually update everything themselves and I'm not just talking about the CMS so I recently worked with whereby um to move their marketing site over to framer so I'm going to show you my top three game changing features that allowed me to give their team complete control over their site and ultimately just makes it so easier for them to like for me to pass them the keys and actually like Empower their team to go do their and not have to call me every week to update something so the first thing is the CMS which is nothing new obviously like every website needs a CMS the way that we've set this up with whereby the dynamic pages are set up just as you'd expect them to be so webinars and books for example similar to a Blog where we've just populated the title I've preset different font for font size variables for them um the button copy dropped in the description do an SEO specific description the hero color of configure the different color blocks for the background toggle on if it's an upcoming or not upcoming event that kind of thing HubSpot ID is nothing fancy but just to show you a bit more of what the CMS can do we can go to we've broken down features by um product type that they have so we have the feature I can put tooltip copy in here so when you actually interact with the the table we get the tool tip and then the different prices and info for each one and then even the features page itself each feature is a CMS item so we have the name the description uh the category for it drop in a custom icon say which product it's available for um and then basically just like click and drag and rearrange them so again it's nothing complicated but you can use a CMS in a bunch of different ways and it's not just limited to a blog or a team page yeah and we also have it for the navigation so instead of having the client go into the kind of complex setup navigation that I've I've created they can do that all from the navigation CMS and this is basically all set up so anything they don't fill out sections are going to hide and it's configured based off of what's populated but yeah so the CMS isn't anything crazy but if you have a creative brain mixed with the technical know-how uh you can do pretty much anything the second thing is the ability to effortlessly edit inline content with customizations and pre-made configurations so I've made pretty much every content block on this site based off of a component so a lot of them are connected to the same components with different configurations so for example if you were to take this Hero on the meetings page um you'll see on the right if you scroll down these are all the variants or the uh the things that you can edit within this so it doesn't look like a lot but I can basically go here and say okay I want this to be a gray background and then knowing I want it to be a green background and all these the text color and the badges and all that stuff changes because I've I've set that up as configuration but it's super easy for the client to go and just make this change um then I can say oh I want it stacked or I don't want it stacked and then I'm going to change the batch color to these configurations I want to change batch text or it's like no I just want to get rid of the badge you remove the text it goes away any text or anything that you basically remove it just gets deleted reviews I can toggle this on or off um video I can change to an image the link colors you know we can change this to Green let's kill that second button change the link to the first one um yeah there's a lot of stuff that you can do in here with a single component and without breaking anything so we'll go down to the logo grid and we can do the same thing where I can select you know the first logo these are all the preset logos that we've dropped in in the library so I can change this keep changing them and I can say you know what let's just kill these ones and we've set a minimum of three again going back to the idea that they can't break it where it's like oh we just want one logo where it's like no that wouldn't work you need at least three so that's where I feel really comfortable basically giving the keys to the client to maintain a site that has a standard that you delivered and they can go wild and update everything themselves I think that'll give you a good sense of the um these components and we have this component for example where there are the four tabs and custom icons and videos and all that so it's all this one gets a bit long but again this is done in line here where I can just drag this component anywhere and edit all this content so the last thing is the component Library I want to call it drag and drop not technically but it's pretty close you've seen how powerful the components are alone so I basically compiled all of them and put them into a canvas page so the client can come in here and say okay you know what I want a an FAQ on this new page in building or I want to add this grid of four call outs to a existing page they can come in here and do that or they could go to an existing page already and you know maybe they duplicate it as a starting point or they take something that's already populated with content copy and paste that over to another page and it's that easy so as a bonus a fourth reason I've been talking about how awesome the framer product is but I've also heard multiple times that the framer team is actually a big part of the reason why these companies are making the switch so they basically say that they've chatted with the team and they just like find them super helpful super communicative super kind and I love hearing the feedback because like I feel the same way when I chat with them their team's a plus um and everybody who gets a chance to interact with them says the same thing so if you're a company looking to make the move to framer hopefully this video helped you uh learn a bit more about it but if you're a designer a developer working in framer and looking for some opportunities and some advice um hopefully you can see uh the big opportunity sitting in front of you it's kind of everything I went over is kind of crazy it was like even before thinking about the fact that I can do this without code so we're definitely entering new era and you know I've been a designer my whole life working with developers to carry out my Visions but this year I've been hired by multiple companies that have internal design teams that brought me in strictly to do development which I've never done before that's insane to me but here I am

Channel: Flux Academy

Views: 14,537

Keywords: become a web designer 2022, freelance web designer, web design, web design freelance, web design business 2022, web design freelancer, web design business, web design 2022, web designer career, web design school, ran segall, Flux academy, become a web designer 2023, Learn to build websites, how to make money building websites, how to build a design agency, webflow, framr, figma

Id: fuzcL8drNio

Length: 9min 14sec (554 seconds)

Published: Fri Jun 30 2023