- Many people make the mistake of thinking the why are you good fit
for this role question should only focus on what
you bring to the table. Well, that is certainly a part of it. We'll see in this video
that adding an honest, selfish element to your answer, will help you come off as
more genuine and memorable. So let's get started. such as why should we hire you? And what makes you a good candidate? But they're all really trying to uncover the same three things. Number one, what can
you bring to the role? Number two, what you are
trying to get out of it? And number three, what makes you unique? You should definitely address all three of these underlying questions, but you want to make sure your answer is structured with the
right proportions as well. In my experience, 50% of your answer should be dedicated to one. 30 percent of the time spent on two, and the remaining 20% left for three. Let's start breaking
each one of these down. Starting with the first
part of your answer, what can you bring to the role? You want to spend the
most time on this part because this is where you get
to match a strength of yours to the job requirement. In other words, your value proposition. First, you want to do some research, and this is where it gets interesting. A small trick I like to use when reading through the job description is to copy and paste all the text into a free word cloud generator to see which words or phrases
come up the most frequently. While the job description doesn't usually paint a
complete picture of the role, this gives you a great starting point to see which one of your
experiences are most relevant. For the next step, if you
already have experience in the area you have identified, perfect. Mention how the new role
represents a new challenge for you and how you're looking to
further grow your expertise in that particular field. If on the other hand, you are a fresh grad or working professional looking to move to another industry altogether, you want to highlight relevant attributes that are transferable to the new role. In other words, if you have
relevant work experience, double down on it. If you don't, mention
skills you have developed that will help you succeed
in the new position. Finally, because 50% of your answer is allocated to this first part, you can have a full story
prepared using the star format. If you're not familiar with
star or need a quick refresher, feel free to check out my
behavioral interview video linked down below. So for example, let's say I'm applying for a position at Tesla and totally not because of their latest
stock price or anything. The job post on LinkedIn is
that of a manager position and their global operations team. I copy and paste all the
text in their job description to a free workout generator
that I'll also link down below. And here are some of the key
words that stand out team, global team, supply chain, logistics, system implementation, new process. For me, my supply chain experience is limited to tracking
my package on Amazon. So that's not really
an area I can speak to. But I do manage a team and I do optimize a lot of internal processes
in my current role as a B2B product marketer. So my answer, I probably
highlight my leadership abilities and give examples on internal
processes I work on right now and how those experiences might be applicable to this new role. If you found this first part helpful, drop a like and comment down below or whether the word cloud tip is something you're planning to use. On to the second part of your answer. What do you want to take
away from this role? Many candidates are hesitant to say what they want
to get out of the job because they think the answer should just be about pitching
themselves to the company. But the thing is, by saying what you are
selfishly looking for, not only does it help you
come up as more authentic, but it shows the interviewer that you have done the research. Because otherwise you wouldn't know about the specifics in the first place. For example, when I was interviewing for my initial role at Google, the account manager
position in the sales team, I specifically mentioned how I get a rush from seeing my clients immediately adopt my recommendations in
their Google Ads accounts. This was a big deal for
me because of my previous management consulting position, it took weeks or even months
to see the fruits of my labor. But in a sales position at Google, I saw it almost immediately. Short term dopamine addiction aside, my answer showed the hiring
manager that number one, Jeff is pretty results driven, since he's excited about
the impact that he's made. Number two, Jeff has done the research to know that part of the job revolves around the Google
Ads platform and number three, he is a genuine person for admitting part of the reason he's applying is for the dopamine hit that he gets. If you're having trouble with this part, it's helpful to think
about the ideal end result if you were to get the job. What would happen if you
did the job really well? Would you feel some personal
satisfaction like I do? Would you be able to further
grow in your area of expertise? Would you be able to build
connections in a space that you're unable to before? For example, I know some legal counsels who start off in corporate law, that went on to join tech companies because they want a more
practical experience about the laws regulating the
Internet and technology space. Final tip for this part is to find someone working in the role that
you're applying for, and asking them whether
they're happy with their job. If yes, why? Their answer might give
you some inspiration. By the way, I have a Facebook group where I share weekly tips. Consider joining if you haven't already. I'll link it down below. Finally, closing out your answer with something unique about you. The reason for this is very
simple and slightly superficial. And that's to make you memorable in the mind of the interviewer. There are two ways to go about this. Number one, mention something truly unique or at least uncommon about you and how that relates to the
role you're applying for. Or number two, mention a common strength and give a memorable example. For me, I spent half my life in the US and half around Greater China. While this background
doesn't even make me close to being a unique special snowflake, I could and I did mention how
my international upbringing would benefit a multinational
company like Google, or I should mention how I'm proactive which is a common strength
and give the memorable example that to better engage my clients, I went out of my way
to create how to videos when I was still in the sales team. So to quickly recap. Your answer to the why are you good fit for this role question, should address all three points, the interviewer wants to uncover. Number one, what can
you bring to the role? Number two, what do you
want to get out of it? And number three, what makes you unique? Similar to the tell me
about yourself question, limit your answer to two,
to two and a half minutes while allocating 50% of
your time to point one, 30 percent to point two, and the remaining 20% to point three,
