5 MUST-KNOW LinkedIn Profile Tips for Job Seekers!

so we all kind of know that having a nice linkedin profile is useful for job search but you might not know all star profiles are 40 times more likely to be contacted by recruiters and 18 times more likely to show up in hiring managers search results to hit all-star there are nine items to watch out for and in this video we'll cover the five that most people think take a lot of effort but are surprisingly easy to get right so let's get started hi friends welcome back channel if you're new here my name is jeff comfort the query tips and stay for the unfair advantage you will have with the all-star linkedin profile diving right into a sneaky bonus tip for job seekers you want to click on settings and privacy navigate to visibility and visibility of your linkedin activity share profile updates with the network and turn this option off this way you can follow along and make changes today without alerting your nosy colleagues i'm not looking for a new job right now i love my job by level manager so i really have nothing to hide so i guess i'll just leave this option you know on all right first tip add a high quality linkedin profile picture and cover photo first pick a photo where you're smiling at the camera and your chest is in the frame don't worry if the background is a bit messy and disorganized we'll sort that out later then you want to head on over to remove bg a free online tool and confirm this is a photo you want to use because you only get one chance to download the high resolution version then make a free account on camera.com i'll link it down below then click create a design custom size by 1600x1600 pixels and click create new design now on your empty page you want to first duplicate this page so you have two empty pages and on your first empty page drag and drop your photo without the background over and on the second empty page drag and drop the original photo with the background over you'll see why in a little bit now you have two options if you want a nice clean background you can simply search for gradient square under the elements tab select this option pick two colors that you like like so make this expand and fill the entire square like that position backward if you want to get fancy you can also rotate this and then drag the corners again to fill the entire frame option two is for the photo with the background you want to first click edit image adjust see all move the brightness down by around 10 saturation by around 15 blur let's add 10 clicks of blur and boost the vignette up uh to 50 and then you want to click the lock icon here then you want to actually copy and then paste uh the photo without the background then move it down to your second page so it overlays and is on top of the blurred image like so finally for this top layer click add image again adjust see all add 10 to the brightness uh another 10 to contrast 15 to saturation and another 15 to warmth and this really helps you pop out from the background for your linkedin cover photo it's even simpler on your canva homepage create a design search for linkedin banner and make sure you select the 1500 pixel option because that's the most updated size and once you're in on the left hand side under the templates tab again search for linkedin banner and you can add a filter for the language that you want english us for me apply filters and you can select from one of these pre-populated templates i like to keep mine simple so after selecting one i can literally just double click and start editing once you're done click share download and download again and now you're ready to upload your new sexy improved profile picture and cover photo linkedin profile tip number two for job seekers your headline should equal your title plus the value you bring this is what i currently have product marketing at google and if i perform a search for product marketing managers we literally all have the exact same headline which is just our title a trick i learned from austin belsack a thought leader in this area is to add one sentence that shows the value you bring to future employers for me an oversimplification of what i do is that i explain complex features within google ads in a way that small and medium business owners understand sexy right i know i get all the ladies cutting that down i might be left with something like i bring boring ad products to life and you'll be surprised at how hard it is to summarize your entire job in one coherent sentence but when you do you get to stand out among your peers by the way an amazing point austin makes is that although different types of people use linkedin for different purposes the objective of your profile stays the same to drive relevant traffic to you even when you're sleeping and for job seekers this traffic is messages and connection requests from recruiters and hiring managers i'll link his full article down below best practice number three for job seekers include relevant keywords in your linkedin about section i've made an entire video about this so check that out afterwards but essentially three things you need to know first linkedin search works just like google search keywords play a big role in how often you show up in recruiters and hiring managers search results and your linkedin about section is a great place to add relevant keywords second where do you find these keywords well go to at least 10 job descriptions and copy and paste all of them into a google doc like so then select all the text within the doc and paste it into a word cloud generator i'll link a free one down below and click generate cloud now you can easily see which of these keywords show up the most in this example if i sort by frequency i can immediately see they want someone who is customer centric focus on growth and has to work well with sellers which is a shorthand for the sales team so you have to work well cross-functionally and third follow this linkedin about section structure from awesome belsack and include your keywords an intro line with your years of experience and specific value you bring followed by three specific examples with quantifiable metrics and close with the types of opportunities you're looking for to prove this works for anyone i've added an example here for a student looking for their first full-time job note that i've intentionally sprinkled in keywords throughout this summary linkedin profile tip number four for job seekers add five skills correctly to your profile but jeff you might say skills are so easy to add i can probably add 50 in two minutes well yes but actually no because according to linkedin only skills with at least one endorsement will count and you need five of those skills to satisfy the all-star requirement so go back to word cloud pick five skills and add them to your linkedin profile then get endorsements from friends families and colleagues pro tip according to austin endorsements from people with those same skills carry more weight tip number five use a custom linkedin url two reasons for this first if you watch my resume video you know that resumes that include a link to your linkedin profile have a 71 better chance of hearing back from employers so you want that url to make sense second your url actually plays a role in the seo or search engine optimization of your profile helping it rank better when someone googles your name and small bonus your email signature is a great place to add the url as well changing this is super easy on your profile click edit public profile and url and click the pencil icon here now that you have an all-star linkedin profile optimized for job search make sure to check out this video next on best practices for messaging recruiters on linkedin see you on the next video in the meantime have a great one

Channel: Jeff Su

Views: 956,024

Keywords: 5 LinkedIn Profile Tips for Job Seekers, Top 5 LinkedIn Profile Tips, Best LinkedIn profile tips, LinkedIn Profile Tips, linkedin tips, linkedin account, my linkedin url, jeff su, linkedin custom url, best linkedin profiles, linkedin summary tips, career, job search

Id: B4OhuzwLc9o

Length: 8min 10sec (490 seconds)

Published: Tue May 31 2022