Treasure Planet - Disney's Biggest Mistake

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TLDW Great movie with a beautiful vision, animation, music, and character development created by two of Disney’s most loyal directors was treated unfairly by Disney executives and was forced to compete against the first Harry Potter movie causing the movie to ultimately flop at the box office.

πŸ‘οΈŽ︎ 425 πŸ‘€οΈŽ︎ u/Floppysandwich πŸ“…οΈŽ︎ Oct 23 2017 πŸ—«︎ replies

I really don't have much to contribute to this thread other than...Captain Amelia made 13 year old me feel...things...

πŸ‘οΈŽ︎ 39 πŸ‘€οΈŽ︎ u/[deleted] πŸ“…οΈŽ︎ Oct 23 2017 πŸ—«︎ replies

Hey! I'm the creator of this video! I really appreciate you sharing my content. And thanks to anyone else giving input good or bad - I appreciate it!

πŸ‘οΈŽ︎ 40 πŸ‘€οΈŽ︎ u/breadsword πŸ“…οΈŽ︎ Oct 24 2017 πŸ—«︎ replies

Jesus, it's like you guys didn't even watch a second of the video. He's not saying the movie was a mistake, in fact he goes in to great depth about how he loves this movie. The problem was with the marketing and high cost of making the movie.

Disney was seeing how 3D animation was a huge seller at the box office (A bug's life, Toy Story 2, Monsters inc.) and decided that the high price of stitching multiple animation styles into one movie just wasn't worth it anymore. The marketing for this movie was garbage, and it wasn't an accident. Disney saw the competition that this movie was going against (Harry Potter), and were already set to move in the direction of 3D animation. They let the movie die, and with it, the rest of the 2D animation coming from the studio.

πŸ‘οΈŽ︎ 68 πŸ‘€οΈŽ︎ u/aflacsgotcaback πŸ“…οΈŽ︎ Oct 23 2017 πŸ—«︎ replies

15:03 - Fever Nightmare

πŸ‘οΈŽ︎ 19 πŸ‘€οΈŽ︎ u/___morelike__amirite πŸ“…οΈŽ︎ Oct 23 2017 πŸ—«︎ replies

ITT: People who didn't watch the video and are responding to the title alone.

πŸ‘οΈŽ︎ 109 πŸ‘€οΈŽ︎ u/[deleted] πŸ“…οΈŽ︎ Oct 23 2017 πŸ—«︎ replies

People this is not MY video. Asking questions or leaving comments towards the creator doesn't do much here. Just visit his channel. Also WATCH THE VIDEO before you comment that you "love the movie" and that "it's not a mistake". It's not what this video is about.

πŸ‘οΈŽ︎ 12 πŸ‘€οΈŽ︎ u/parkercannonball πŸ“…οΈŽ︎ Oct 23 2017 πŸ—«︎ replies

"Characters who exists almost solely as a comedic foil to the protagonist to alleviate some tension in the audience and provide a counter balance" Shows the Flash.

Cough...

https://www.youtube.com/watch?v=326s1ISaVRI

πŸ‘οΈŽ︎ 11 πŸ‘€οΈŽ︎ u/vincidahk πŸ“…οΈŽ︎ Oct 23 2017 πŸ—«︎ replies

This and Titan A.E. were fucking awesome movies. I'm glad to see people starting to realise that.

Titan A.E. also had a fucking incredible soundtrack. Just sayin'.

πŸ‘οΈŽ︎ 8 πŸ‘€οΈŽ︎ u/[deleted] πŸ“…οΈŽ︎ Oct 23 2017 πŸ—«︎ replies
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when I say the word Disney what do you think about what's the first thing that comes to your mind now for most people it probably be this or this or this or maybe some of these doesn't really matter whether you're thinking about Oliver and company or Winter Soldier everything that falls underneath the Disney umbrella shares one thing in common money Disney came out of the gate with their first feature for the silver screen so Noah in the Seven Dwarves in 1937 adjusted to inflation the new boy classic raked in over 1.1 billion dollars at the box office and lifetime gross puts it over 3 after 2015 the force awakens grossed over 2 billion dollars and that was over eight hundred ten percent of the film's budget Disney might have been shaky about his feelings towards you know the Jews but there's one thing he knew and that is how to be the jay-z of feature-length animated films and that business acumen stuck with the company long after he passed whether it be theme parks or Cape [ __ ] or killing YouTube networks the roots of Disney and entertainment are as numerous as they are deep and they're all flowing with liquid gold animation monolith or not though even God's complete and that's what we're talking about tonight so put on your thinking caps and strap in I'm really smart and this is Treasure Planet Disney's biggest mistake all right so what is Treasure Planet the love child and passion project of directing super duo in the animation world Ron Clements and John Musker known most notably for their work on the Great Mouse Detective The Little Mermaid Aladdin Hercules and more recently Surf's Up three basically their films are half the reason that the late 80s through the 90s are referred to as the Disney Renaissance the only thing is they didn't particularly want to direct any of those films see after working as character animators on the Fox and the Hound and writers on the Black Cauldron they came to the chairman of Walt Disney Pictures at the time Jeffrey Katzenberg with a simple wish we want to adapt Treasure Island and we want to put it in space now you could chalk up Katzenberg telling them no to him just hating fun and cool things that are good and nice but it's important to understand the context of this request see this is coming off the release of the Black Cauldron which is historically one of disease worst flops ever and these guys worked on it even worse following the trash fire that was the black cauldrons box office performance Disney had to downgrade their entire animation process if their animation department didn't even get to stay in their Burbank lot and had to be moved to a warehouse or else they'd have to shut down that entire wing of Disney Pictures there's a reason it's called the film that almost killed Disney anyways with all this in mind Katzenberg laid down the law and sent them off to direct the Great Mouse Detective instead to warm critical reception and great performance at the box office a beer after was released in 1987 they approached him again with the same request Disney's already adapted Treasure Island once we just want to create our own reimagining of the source material for a new audience to which Katzenberg's reply was something to the tune of pirate Sergei go make mermaids and they did 1990 still no treasure planet go make a lap 1992 still no treasure planet but at this point Katzenberg decided to strike a deal with them they had done what the suits up top had told them to for five films and if they did it one more time they got their dream project Clements and Musker started work on Hercules later that year and in the meantime had their good friends Ted Elliott and Terry Rossi oh who had been their co writers on Aladdin write a treatment and rough script for their project the same Ted Elliott Terry Rossio that about 10 years later would go on to release their own swashbuckling adventure Pirates of the Caribbean the curse of the Black Pearl so they finished Hercules they have a script for their pitch and even though it turned out to be kind of a disappointment in terms of opening week sales Katz was a man of his word and he gave the green light to the duo's working title Treasure Island in space one of Disney's most visually compelling features ever produced and my personal favorite from the happiest animation studio on earth but what would ultimately become one of the biggest failures in the company's history ironically fitting for the pair of ambitious directors who had helped write the Black Cauldron before I get into why it failed though I want to talk a little bit about why it shouldn't have her rather why it didn't at least not in terms of the vision so starting from the top alright so Treasure Planet is a visual Marvel and Disney stable of animated flicks and they don't waste any time improving it and one of my favorite character introduction sequences ever the film opens with a slow pan of the etherium Clemmensen muskers reimagining of space in an effort to create something more warm and full of life complete with breathable air and currents of solar winds as the title card fades Tony J known best for his roles as Froyo from The Hunchback of Notre Dom and shear Khan from the jungle book begins the opening narration on the clearest of nights when the winds of atheria were calm and peaceful the great merchant ships with their cargoes of accordion solar crystals fence safe and secure it isn't until a minute in nineteen seconds into the film that we first get to see our young protagonists - Jim Hawkins gazing wide-eyed at the legendary captain Flint and his crew savagely raiding a lonesome merchant ship as the narration continues we cut to a shot of Jim laying on his bed reading or rather listening to a hollow book of the scene we're watching with him oh wait you mean the narration wasn't a narration it's just a book that's weird that's actually weird Disney classically is known for their opening narrations but it always comes from a place of omniscience say the muses and Hercules or the rooster and Wolfgang Rai Thurman's adaption of Robin Hood it's never acknowledged within the narrative that they're beginning exposition is just a book that a person especially the protagonist is reading in the current time of the story taking place it always comes from the perspective of hindsight a few seconds later Jim's mother opens the door to find him reading and disgruntled tells him he should already be asleep quickly budging though she settles down in the bed next to him and they finished the story together Jim asks his mom if she thinks someone will ever find Treasure Planet and although at first she tries to explain to him that it's just a story after he protests that he knows it's real she concedes that it is with a smile and a kiss goodnight right before the film cuts 12 years into the future and one of these smoothest transitions in Disney history we see Jim opened the holo-book again as the opening replace his silhouette illuminated under his blankets by the same shots we were ushered into the film by just a few minutes ago so immediately we established four major things within the first three and a half minutes of the film one Jim is completely captivated by The Adventures of spacers Treasure planets version of sailors this isn't only shown with his facial expressions and body language as he makes his way through the book but in the details of his room like the model ships his drawings most notably this one of Captain Flint and most importantly what his mother Sara says when she tucks him back in the bed okay now it's time for this little spacer to go to sleep - this film takes place in an alternate future technologies advancement has in some ways completely halted and then other ways soared past anything we could imagine today the entire structure of the room therein is comprised of exposed wooden planks and they're both dressed in 19th century Victorian clothing with the rest of the interior following the same theme but they exist in a world with a holographic projection technology in a galaxy full of worlds that great tall ships traverse between as if they were islands within a vast cosmic ocean so steampunk but refined steampunk not the deviant-art top hat wearing golden nerf gun [ __ ] similar actually to Disney's 2001 expedition into sci-fi Atlantis the lost Empire 3 Jim and his mother's relationship at least at this point in time is clearly very tender and loving the way she smiles at him the way they laugh together the gentle expression she carries through the entire scene even the tone they say I love you to one another n just exude warmth and comfort I love you and finally for this isn't going to be your run-of-the-mill Disney movie like I just mentioned Treasure Planet isn't the first unorthodox sci-fi adventure film Disney had ever created nor is it the first film they've created that doesn't follow the format of a book musical with an opening narration or song to act as its narration but it was the first to subvert one of their most common tropes in the opening sequence of the film while being an unorthodox adventure film featuring zero musical numbers what makes this opening sequence even better though is that the path isn't halfway through the movie in terms of the story interacting with these concepts every piece of information we're presented with here is immediately built on or juxtaposed in the very next scene which is actually really refreshing not even for a Disney movie but for the adventure genre in general anyways check out this transition freedom made one spirit [Music] smoother than silk so Jim is older bolder and sating his ambitions for adventure and selling the etherium by thrill-seeking in moderate hooliganism unfortunately for him though after this incredible sequence of traditional animation CG and deep canvas flowing seamlessly together he's stopped by the feds and taken back to his mother at their home and family Tavern the bent bow and a slight restyling of the Admiral Benbow the in Jim helped his parents run in Treasure Island which conveniently brings me to this film's first major divorce from the source material that is after the whole sci-fi thing in the original book of Treasure Island Jim grows up with both of his parents it isn't until a pirate Billy bone shows up warning Jim about the one-legged pirate in this adaption a cyborg that Jim's father actually dies sad but ultimately his development as a person through his formative years wasn't affected by it he grew up with a father present in his life and he knew both of his parents loved them even after his father's passing he's still very much the bright-eyed boy that Treacher planets Jim was in the opening sequence we just watched in Treasure Planet however we learned from a conversation Sarah's having with her friend dr. Dilbert Doppler counterpart to the books doctor livesey that his father actually abandoned them when he was pretty young and she hasn't known how to deal with him since now not only is this an interesting change to make the protagonist in his situation more accessible to an audience and something a lot of children growing up in the 2000s could sympathize with it adds a ton more depth to his character as well the effects of that abandonment at such an early age permeate through every action he's a part of in every decision he makes throughout the film Treasure Island's Jim is a flat Al charming and the exciting character in Treasure Planet though we're reintroduced to Jim as a misunderstood rebel someone who clearly doesn't want his actions to hurt anyone especially his mother but doesn't understand how to or maybe feels it's pointless to try to communicate that tour he knows he keeps letting her down but he's resigned himself to the idea that he has no future so why should he worry to accentuate the guilt he feels towards how he's heard his mother right after he overhears her telling Dilbert all of this he rushes to the aid of Billy bones and although he is given a star map to Treasure Planet that ultimately starts the adventure part of this film it's at the cost of his mother's Tavern in their home this change takes what was originally just a story of adventure for the sake of riches vanity and excitement and completely Tara forms the emotional landscape the main point of development had previously just been Jim growing into a more brave and honorable man but in Clements and muskers reimagining were taken on an adventure of redemption driven by Jim's desire to make things up to his mother because he finally has a chance to prove his worth and pursue the only dream he's ever had sailing across the etherium to Treasure Planet Jim's abandonment plays a huge role in his relationship not just with his mother in Tilburg but with John Silver the main supporting character turned villain turned supporting character once introduced they quickly start to develop a father-son relationship and this picks up a lot one silver learns of Jim's past after he saves him from one of the other crewmen who are secretly under his leadership silver is the cyborg that Jim had previously been warned about by Billy bones in the opening sequence of the film and although at first Jim is hesitant to trust him the void silver begins to fill just by being there for him existing as a source of support and warmth when Jim hadn't received any from his actual father is enough to make him ignore his better judgment he trusts him even though he knows he shouldn't because it's the closest thing that he's ever had to that presence in his life and ultimately this comes around in a much more powerful way than it does in Treasure Island or its original film adaption because instead of Jim not having a personal attachment to silver and being aware of his intent to lead a mutiny from very early on in the story in Treasure Planet the person betraying him is the person he sees as a father figure and seemingly his only friend and as opposed to just overhearing plans of a mutiny he overhears silver announcing every kind thing he said about Jim claiming he was only nice to the sniveling little whelp to keep him off their trail every change Clemens and musk are made in this adaption wasn't just in an effort to modernize the story for the sake of modernizing it they very diligently built on the foundation that Stevenson had set out before them to make the central cast of characters feel like they had unique personalities with flaws and medio' secrecy's all their own Jim is damaged goods his mother Sarah is working herself to the bone and is handling the loss of the man she loved on top of the emotional disconnect of the only other man she loves Dilbert is hyper intelligent but at the expense of any form of social grace or confidence even going so far as to belittle his own degree Captain Amelia is so consumed with being in control of the situation and making sure everything is going the way it should that she tries to forge her Grievous emotional and physical wounds out of mine silver has sacrificed half of his limbs chasing Flint's treasure and is most likely just as emotionally isolated as Jim it's because of the nature of his position I mean [ __ ] dude even his cute like floating miniature ditto alien dog thing morph has actual moments of emotional tension in this film specifically when he's forced to decide between silver and Jim and again when silver is leaving him with Jim my point is a lot of the characters in this film have dimensions to them and shortcomings that juxtapose their positive traits and act as ballast for their personalities despite Treasure Planet being much further removed from reality than Treasure Island even the side characters feel more like a human being than anyone Treasure Island in fact I only have one real complaint with anything in this film in terms of the ko all right I don't necessarily dislike been treasurer planets counterpart to the crazy Englishman Ben ganda they find marooned on Treasure Island in the book but I think perhaps due to the fear that the film might not have been is full of laughs as the studio is usually known for Disney Pack just a little too many comedy noises into this neurotic Robot Jar Jar voiced by Martin Short now most adventure novels and by proxy adventure films do feature a sort of plucky comic relief character someone who exists in the narrative to help the protagonist but that we know was ultimately only written into it to break up the tediousness of the adventure itself and there's nothing inherently wrong with that in fact there's plenty of characters who fit that bill pretty comfortably a Pippin in Marion pjax batch of classics being pretty good examples I could think of off the top of my head others that come to mind would be kikuchiyo from Seven Samurai c-3po and r2 the flash Tuco Nightcrawler [ __ ] snap from chalk zone what else even within Disney we have thumper and Bambi the mice and Cinderella mr. Smee and Peter Pan Timon and Pumbaa Mushu Bobby flounder and dopey who is basically just a tiny Harpo Marx point is there are a lot of characters who exist almost solely as a comedic foil to the protagonist to alleviate some tension in the audience and provide a counterbalance and they do it well know what the problem with Treasure planets is we don't care about him we're introduced to him almost an hour into the film and his entire introduction and character development they're after is just Joseph gordon-levitt grappling with Woody Allen as a robot on Dagobah it's [ __ ] weird his entire personality is an aptitude compounded by quirky social retardation with a stand-up routine as his only input to any situation in this entire movie and this isn't really even a problem with the film itself the issue moreso lies with the source material than it does with how Clements and Musker handled it Ben Gunn in Treasure Island is not a character that really matters outside of his objective use to the development of the story he's not someone we have enough time to cultivate any form of attachment towards and this issue unfortunately boils over into Treasure Planet I understand his necessity to the plot but if I ever were to have a bone to pick with this film it would definitely be Clements and muskers need to pull the yucks out of their audience when there was no urgency - can't really pin it on them though the blame kind of falls to the Mouse Kingdom at large for that one anyways back to this being a good movie earlier I mentioned the combination of animation styles featured in Treasure Planet specifically this scene one of the reasons this film is so unique within Dizzy's catalog is that it actually utilized a mixture of Disney's classic style of traditional 2d animations seen here modern CG animation seen here and a pretty abundant use of Disney's deep canvas technology seen here not that it's the only one of their modern films to use these in conjunction with one another but it used the latter more than any other and push the limits of what they could do more than any other of their films shots like this and this and this one here are some of the big reasons this film became one of the costliest features in Disney's history so what exactly is deep canvass deep canvass is a 3d modelling program created by a brain trust of Disney art directors in computer programmers for use on their 1999 classic Tarzan if you've ever wondered how their artists drew every frame of the roller coaster like tree sighting sequence or even the closing scene of the film when Jane decides to stay they didn't see deep canvas allows a team of technician artists to sculpt the dynamic environment out of rough geometric shapes that they then track the camera through once the sequence is complete it's sent to character animators who then draw the characters and sometimes the immediate points of interaction with their environment in shifting perspectives for each frame and at the same time is sent over to the background painters who take these gray shapes and turn them into a lush background environment for each shot in Gua la with truckloads of money going to programmers and animators Disney could now accomplish what live-action directors were able to do with a Steadicam and they can do it in hours instead of months in itself the give or take 10 minutes of deep canvas use in Tarzan was animation magic when it was released and 18 years later it still is in Treasure Planet though deep canvas is featured in nearly the entire film's runtime why would they need to use deep cannabis for that much of the film you ask because the entire RLS legacy the [ __ ] most of the film takes place on was created using the software so every scene where the characters are interact with the ship as a 3d environment Disney had to pay technicians and animators to create indeed canvas it came at a great expense of a company but what we got were shots that felt less like paintings and more like photographs with tangible three-dimensional environments in every frame something that I think was well worth their money even if they couldn't make it back so if you hadn't noticed it in this shot I played earlier I bet at this point you're wondering where the CG came into this due to the difficulty of hand drawing all the small constant movements required to create a believable cyborg arm and leg let alone an entire robot Disney actually had Silver's natural body and clothing animated by hand while his cybernetic arm and leg were both flat rendered CG animations superimposed into each frame in the same was done with all of been CG animated rendered flat superimposed into the shot so in this frame here for instance we have Jim who was drawn by hand silver whose right arm and leg were animated in a computer and the environment around them which is somewhere in between the two and it all comes together in a very natural feeling way in fact under first watched through the film you don't even notice the more obvious pieces of CG animation like this space whales eye for instance not only did Clemens and muscular managed to put a ton of Technology and different animation talent into this film they did it without any piece of it feeling like it wasn't part of the composition everything flows with everything else perfectly also I'm touching on color for a bit though I won't go too far into it jim's clothing actually evolves with him throughout the film at the start he's draped in a very Victorian era James Dean gonna complete with a black shirt and dark brown jacket once he's settled into the ship in his journey we see him shed those colors for a lighter brown shirt and finally in the closing scene of the film he's draped in a white red and gold Academy uniform so black is frequently used to signify unhappiness and grief and in our reintroduction to Jim he's still grieving over his loss of his father even though it's internalized and largely and he comes out as anger and spite towards him later in the film it's a menacing cold color even if it can in the right context signify sophistication or efficiency neither of which are things he necessarily lacks by the way as we remove some of the black from the dark brown he was previously shrouded in more of the red and orange come through lighter hues of brown are often use in film to express a sense of warmth and resilience and jim comes more into his own as he grows through his journey as he progresses even after silvers betrayal there persists a genuine sense of determination and confidence within Jim that for the first leg of his journey just weren't really something he had in spades and finally with the closing sequence we see him dressed in colors that represent love reverence strength grandeur peace and rebirth Jim has come home a new person or rather the person his mother in silver knew he could be and Clements and musculars choice for this final change in clothing make sure we know it since I'm on the topic of this scene by the way I feel like it's an appropriate time to mention the score of the film and by proxy the sound design when Clements and Musker began working on this film they created a rule for themselves in terms of how they would balance the film's aesthetic they wanted enough sci-fi to feel futuristic but enough Victorian influence to not feel synthetic or cold in nature basically they wanted more pirates than they did ice pirates the balance they eventually decided on was referred to by the team as the 70/30 rules so 70% of each design would be pre 20th century Victorian and 30% of it would be sci-fi hence the 17th century ship with solar sails and rocket thrusters what's interesting about this though and what makes this film especially unique is that the score of the film in the sound design within it were held to the same rule so in this sequence here it's the closing sequence of the film right Jim saves the crew silver engine make up silver leaves Jim and the remaining characters go home in the score of the film the piece playing throughout this is appropriately called silver leaves now this plays for about five minutes throughout nearly the entire end of the film until this shot here when we cut to Jim standing at the back of the room looking on as Sarah and his friends celebrate their safe return in the reconstruction of the Benbow and the second Jim comes in a frame silver leaves and the ambience from all the people in the inn quickly fade out of the foreground and are replaced by the last track in the film always know where you are listen to the difference [Music] it's good to see the Sun and feel this place this place I never thought would feel like [Applause] [Music] okay so pretty stark contrast right I'm gonna explain why it works though so check it out despite the music in this film largely being an orchestral score composed by James Newton Howard it also features two contemporary pop rock songs written and performed by John Rzeznik from the Goo Goo Dolls and British rock group BB Mack to assure the rest the audio in the film was consistent with a visual aesthetic in the scores ratio of orchestral to contemporary music sound designer Dane Davis's team scoured hobby shops and junk stores to find antique windup toys and spinning mechanisms for all of Silver's arm and leg movements and applied this same philosophy to the rest of the film sound design as well every movement from every character every Creek on the ship every time a character opens or closes a door it feels real that's how an oak door with an old brass handle would sound when the sound design is synthetic though for instance the explosions or the firing of weapons or the thrusters on the back of the ships it feels consistent with what we're being presented with visually the deck of the ship is creaking but it still goes whoosh when they're going fast that makes sense the sound of the film both design and score it was diligently shaped to follow the visual aesthetic as to not remove the viewer from the experience now the score features less of a consistent ratio like in the way the visuals and sound design were created but compensates for that by framing the two contemporary songs to be more important than any other piece of music in the film by having virtually no audio play over them and using both of these tracks during major emotional apexis for the main character in the film they inherently become the most prominent tracks in the score when they're playing they are the centerpiece everything you're seeing is being presented to you with this song in this song only as the information you're going to take with it and this is executed actually really well the lyricism in the two tracks perfectly reflect how Jim is feeling in those moments of the film and how Musker and Clements want us to feel during those moments to make this contrast of sound feel even more natural by the time the first contemporary track in the score titled I'm still here begins to play we've already had over 30 minutes to become comfortable with the aesthetic balance of the film it's not anymore something to question than the spaceport shaped like a crescent moon the ship they're on still having normal rope and rigging or Jim using a mop and bucket that looked like something out of a Sorcerer's Apprentice while he's floating in an alternate version of space with breathable air Treasure Planet starts us off with such a distinct juxtaposition of influence that everything else that introduces us to for the rest of the film both visually and aurally unquestionably belongs in that world so why did it fail I mean it had a reasonably famous child actor as its lead it was visually ahead of anything else he'd released it was an adaption of one of the most famous children's stories of all time it had a great score I mean it's a Disney movie a really good one released during a period where animation studios were dropping unorthodox adventure films sans fairy tale more than killer drop classics so where did it go wrong this is gonna come off a little tinfoil Hattie but bear with me okay I don't think Disney at least not those at the top really wanted this film to succeed I mentioned the budget to you earlier right this is what this video is ultimately about how much money the film lost so because of all the bells and whistles put into this film in the length of its production it ended up costing Disney 140 million dollars to make plus another 40 mil for marketing of that its world box office gross was a hundred nine and a half million or only like thirty four percent of that came from domestic box office it's opening week it's at at fourth place in terms of popularity and it only plummeted from there so not only did the film lose the companies 71 million it wasn't even very popular in America why how could that even happen Disney's marketing team could sell wood to a forest they're not exactly known for being an infra middle Force in terms of making sure everybody knows their new [ __ ] is coming out remember lilo and Stitch six months before it even touched a projector we were seeing stitch knock down chandeliers with Bell on the Beast surfing with Ariel and giving presentations at Pride Rock you had an entire marketing campaign that boldly pronounced it every kid in the country hey this is the new [ __ ] this is going to be exciting and different this is going to take place at the old Disney movies you like while at the same time McDonald's was offering lilo stitch and nany and every happy meal and it was released at the start of the summer you know was released against the [ __ ] live-action scooby-doo movie that's literally it you know what treasured planet was released against the first Harry Potter and Disney zone movie the Santa Claus - both of which sat at the number one spot for their opening week Disney released a summer movie right before Christmas against one of the highest-grossing series debuts ever and a sequel to their own Christmas movie on top of that almost all of the marketing for Treasure Planet either didn't communicate anything about the film and just had clips of Jim riding his solar surfer or it was commercials like these where they literally spoil the [ __ ] film the unlikely heroes are taking on the meanest cyborg in the universe pirates not only do they reveal the antagonist they reveal the secondary character we aren't even supposed to know exist until an hour to the story and we know morph takes Jim's site instead of staying with silver this is on television months before it releases in theaters but it doesn't stop there Disney like any large company have marketing surveys because there are smart people and keeping your finger to the pulse of your audience as a smart person thing to do at least four months before Treasure Planet was scheduled to be released the marketing surveys they got back as to why audiences weren't interested in Treasure Planet is because they finally caught on to Disney's release patterns it wasn't because they didn't want to watch it but because of how much home movie had caught on and how much Disney had embraced the DVD trend in recent years they knew of a Disney movie came out in the winter it would be available by the spring or summer they'd already started to see commercials for the lilo and Stitch DVD coming out that December so they could just watch Treasure Planet at home and Disney knowing this knowing what it was competing against at the box office knowing the sales projections of each film didn't even attempt to ramp up its marketing or move its release further into the winter Disney sent Treasure Planet out to die and the reason why is pretty clear features like Monsters Inc Ice Age in a bug's life killed at the box office and had Disney wanting to shift directions I mean the chairman that approved the film in the first place Katzenberg hadn't been with the company since 1990 or by the time the film was ready to release the company had been through two different chairmen with completely different ideas of where the company should be heading what loyalty did they have to the project a sequel for Treasure Planet had already been arranged and set to enter pre-production but why would they even want to make another 2d animated film utilizing incredibly expensive technology like deep canvas for most of the film's duration what better way to tie up loose ends and not honor your agreement for a sequel than to forcefully let the film die no executive on the planet regardless of Clements and muskers pedigree within the mouse house would ever let Treasure Planet to leave the ground of the first film crashed and burned and that's exactly what happened an entire storyboarded sequel that had already casted Willem Dafoe as its antagonist was locked away in the Brig never to see the light of day what's said is Treasure Planet actually received positive critical reception Disney themselves were surprised by its Oscar nomination for Best Animated picture and they shouldn't have been it was one of their most well made adventure films and given the rough synopsis that I found for it in this animated views article that I'll link in the description the sequel could have been even better Treasure Planet brother bear and home on the range end up being the last 2d features Disney would release until the princess frog in 2009 and Winnie the Pooh in 2011 after the massive failure that was Treasure Planet in the smaller failure that was home on the range all it took was one more film not having a blowout performance in theaters for them to close the vaults on traditional animation in the happiest studio on earth for good as a matter of fact right now the only traditional animators left in Disney's pay that couldn't adapt to computer animation are paid to do projection mapping for the light shows at Disney World maybe I'm being a little too accusatory towards the Disney execs of yesteryear maybe it wasn't their intention to kill a Treasure Planet I mean sometimes good men die a bad death and at the end of the day the same can be said for film even animated film I mean look at cats don't dance or the road Eldorado or even the Iron Giant I've never met a person who's seen those films that didn't love them but sometimes the box-office just isn't that kind but what if I'm right and the other theories and articles alleging the same thing since its release or rights and Disney did [ __ ] their own feature to set in motion the end of their 2d animated films I think it's easy to get carried away and thinking art especially art we love as a kid is unfettered by the conventions of society and what makes society function like I said at the start of this video Disney as a Goliath built with solid gold blocks it's a business a massive one they make art but their art is commerce and something that seemed like an ill-fated flop 15 years ago today looks a lot more like the beginning of an end that Disney themselves set in motion I don't know something about the happiest place on earth crippling the release of a project full of love and ambition from two of their most faithful directors kind of kills the illusion for me sorry if it did for you to have a good night [Music] [Music] [Music]
Info
Channel: BREADSWORD
Views: 6,308,490
Rating: 4.8218837 out of 5
Keywords: Treasure Planet - Disney's Biggest Mistake, Treasure Planet review, Treasure Planet analysis, Treasure Planet video essay, Treasure Planet, BREADSWORD, Disney review, Disney analysis, Disney video essay, Treasure Planet - Disneys Biggest Mistake, treasure planet - disneys biggest mistake, movie review channels, treasure planet disney's biggest mistake, treasure island, treasure planet full movie, treasure planet 2, why treasure planet failed, treasure island disney
Id: b9sycdSkngA
Channel Id: undefined
Length: 34min 29sec (2069 seconds)
Published: Thu Aug 31 2017
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