Touker Makes Entrepreneur Taste His "Terrible Coffee" | Dragons' Den

it is do-or-die in the sense that is my one big chance with this product because it is so unique there's nothing like it out there center stage on this bad boy I'll smash it Peter sort of the golden boy and most people want like you simon cowell truck instead but I'm gonna try and ignore that and go with whoever gives me the best Dale hello dragons I'm Matthew I'm the inventor of the oomph the oomph is currently the fastest in cup coffee brewer in the world it produces a coffee in between one to two minutes and that's three times faster than a standard CAF at the air not only is the aam fast but it also produces a better cup of coffee it brews under pressure similar to an expensive coffee machine where you'd get a coffee when you're out and about the umph once it's made you can drink from it take it with you and use it as you would do a travel mug or you can just pour from it into a court and enjoy this at home the UM flaunts don't kick starter last year it achieved against the target of twenty four thousand it achieved sixty one thousand making it officially the most successful crowdfunded coffee gadget from the UK looking for an investment of forty thousand pound in exchange for a five percent stake in the business we envisage that that will be worth double that investments in year one and four times that investment in year toke now if I haven't said this any faster than the other 100 times I've said it in the mirror then your coffee should be ready to try and I'd be happy to take any questions you may have on the on or the business itself thanks for listening a smooth pitch from Matthew DZ who owns 40,000 pounds for 5% of his portable coffee maker company first to question the entrepreneur is felon coffee connoisseur Tazewell Barney who thinks Matthew may have missed a trick in his demo right well I'm a coffee lover in fact we've got coffee plantations in India we make our own grown coffee out there so it's an interesting product but what you should have done really coming in here is got us a sample from a standard cafeteria and shown your product compared to that so we can see really the difference in the high pressure what it causes I mean so I've got reviews from my world Barista Championship judges and things like that yeah but this is our opinion can you tell me your main USP you said that it does the pressurization better than other products and it is portable and you can take it with you is that yeah it's the only one that you can read broke so you can reboot and put it into a cup yeah so there's no other product that can reboot at the moment now nothing there's nothing that does that tell me what you're focused in is year one numbers because she very boldly said that you would double that investment okay so this year we're looking at getting to 1.1 million in terms of sales units no the pound one point 1 million so how many units I haven't done the actual figures on the actual units because it's a mix it's a blend so so if I explain this month so far this month we've done twenty thousand pounds at eleven thousand pound GP but you still know how many units you've sold you still know how many physically of these have gone out physically of those are no totally out the four thousand four thousand four hundred units have gone out in total two days yeah sorry let me just take you back cuz I was trying to get to year one numbers and then you tried to explain that so you last month you did twenty thousand pounds of sales last month yeah so how many units was that twenty this month this month current now so core so half of the way through the month that's what we're up to so units wise that's a mixture between distributors yeah and selling direct online so I know it's the mixtures to where they've all gone but it's still a certain number of units isn't it yeah doesn't matter where they landed I know the splits financially but I don't know the splits in terms of units nothing's that's frustrating so if you say is it eighty percent distribution can attack if you can I let kind of break it down so I'm a mathematical modeling I've done one thousand five done it on what I've run the business I've drilled it down in terms of an Excel spreadsheet in a port if you answer the question please what sorry what is it eighty percent of your business distribution in your model [Music] no I would say it's less than that I would say it's around 60 percent 60 to 70 percent I would say Matthew I'll have to say this is it this just isn't good enough actually which bit all of it you say it's the best coffee right yeah it is terrible look at it taste it you tell me tres good coffee it's under extracted it's not a fur test really the water isn't at the right temperature on here so you're not gonna get the same brewing as if I've done it directly from the cattle that might be why it tastes under extract it whatever it is you're coming on the den your numbers don't add up let me tell you why so in the last 12 months what have you turned over had a product until the end of January the product didn't comment okay to insult in January to June six months what we thought ever be January to June yeah this well what let me start selling to distributors this month left on 20,000 pound in total all channels this month sales of that I've got eleven thousand pound profit GP and their net profit talk currently this month taken into consideration all of my costs for this month is four-and-a-half thousand okay twenty thousand pound this month if you add it all up they'll come for two hundred and forty thousand pounds for the year so how do you get a million one but I don't we're only halfway through the month so I've allowed 40,000 pound him a second year but nobody you're saying this first year you'll do one poison sorry not a second year sorry certainty to get sorry I'm confusing can I ask right now where do most people buy their to go coffee cups I would guess that a tail is the biggest in terms of selling the products so people buying that product you would be mainly sort of Amazon's of this world okay at the moment you could couldn't tell me how many are sold or what the main routes to market are on the to go coffee cups it's a good question the only thing is I would say that there's a real split in terms of people are using it at home a lot they're not just taking it out coffee to go so you don't you don't have any idea how many the size of the market are much more important the route to market I don't and you really should know your market and I heartily agree with Deborah you really need to know everything you need to understand your numbers are you to come in and deliver it and the next thing is I don't think it's very well made okay why would you well this doesn't even hold down it does not so it's not supposed to hold down shut as well yes it does my doesn't know you know if Deborah's doesn't either close this is really shoddy when you came in and you're pitch it looks well this could be unique this is really good I really think you could have something and then then the lead yeah I think what I would say in response to that is that I can obviously return the lids we have checked and we are remember it's only the filler you can't live check this one and you can't look check Deborah's I checked every facet apart from opening the lid yeah you're right okay you need to bring in a product that you've at least checked because 40% of the product doesn't work your problem with this is for me and this is the most disappointing thing the only reason I could see why that will ever survive in the marketplace is that the taste is better and without an absolute champion Kenai says Wow can I put one point forward okay the one feedback that we've had is that it makes a good cup of coffee it does have someone to do with extraction if you cut of your hot water's not hot enough it doesn't extract the coffee and off and then because the aunt stops the brewing process that's it then it's not going to get any better if I called make you another coffee it would taste look out I'm sorry it's just that when you put your heart and soul into eight years you don't want to let go [Music] what is your background what have you done before this I've done and set a business up before yeah I said settled my coffee machine business that sells directly to restaurants cafes bars officers my wife has run that for the last year to allow me to say you've got another business I have yeah Wow what does that turnover 1.5 million you've got another business that turns out 1.5 million yeah I'm shocked yeah how long has that been going 11 years and how much profit did you make last year 20,000 then we bought our premises as well well I'm gonna say Matthew that is amazing congratulations it's clearly the pressure of this environment that's doing you an injustice because I would have definitely said that you're completely naive in terms of business understanding you're clearly not I've just saved me from going out actually thank heavens for laughs Matthew you have done the most uninvested ball pitch today in a potentially investable product and probably an investable entrepreneur it's frustrated there despite the fact that the product broke and your presentation of numbers was abysmal I still think there is something there and I say that because you must be doing something right and you must know the coffee industry I think you probably are worth and I'll call it a punt at this stage only because of what I I'm not trying to I'm not offending you I hope no it's because of what I see at this moment in time yeah so I am going to make you an offer but I warn you now we're going to stress test the products we're going to you're going to make me the best coffee I've ever tasted improve yeah I'm going to offer you all of the money but I'd want 15% of the business 15% a lifeline as jenny campbell spots potential in Matthew and his coffee maker but the offer of 40,000 pounds is for 3 times the equity he wanted to give away can he now extract a rival bid from his old adversary Peter Jones I think you've learned probably a lot by coming in today I've spent most of my life selling it's quite annoying when you fail on a demonstration but you've just got the most amazing offer and I think that this is a long way away from being a product that people will buy and there'll be a lot of work needed to bring this to market and that's the reason why I'm not going to invest today and say that I'm out ok Peter Jones's exit leaves Jenny Campbell as the only dragon with an offer on the table would you give me one minute to stop affair I'll give you that night thank you but as she wants 15 percent of his company the entrepreneur has a tricky decision to make [Music] I've been very happy to accept your offer Zen in a remarkable den turn around Matthew manages to strike a deal and take away a wealthy investor who's ready to join him in his coffee homebrew revolution so hard and it looks fixed investment is sewing it up I just literally couldn't think the cogs just wouldn't turn considering the way the coffee didn't brew and everything else I was happy when she came in at the end let's go and have a coffee definitely you you

Channel: Dragons' Den

Views: 2,043,162

Rating: 4.8317213 out of 5

Keywords: bbc iplayer, united kingdom, british tv, british tv shows, watch uk tv online, watch british tv online, dragons, den, new, series, worst, pitches, funniest, moments, most, shocking, ideas, products, businesses, peter jones, deborah meaden, dragons den worst pitches, dragons den funny, dragons den series 17, dragons den 2019, shark tank, shark tank 2019, new dragons den, new shark tank, sara davies, tej lalvani, touker suleyman, 2019 new dragons den, 2019, bbc

Id: VM05BvXgXmM

Length: 13min 42sec (822 seconds)

Published: Wed Aug 14 2019

Reddit Comments

[u/Aminull]

Except he got the deal so it wasn’t that bad. Not really cringe.

[u/PM_ME_YOUR_BO0BIEZ]

Dude was underprepared and nervous. Not cringe but he had a rough time, this will be a learning experience. Wholesome!

[u/Bastiproton]

Where's the cringe? It certainly wasn't in the pitch.

Therefore, I won't be upvoting. I'm out.

[u/loudmurray]

No one has time for these long ass videos.