Frustrated Dragon Throws Bottle at Entrepreneur | Dragons' Den

[Music] hello I'm guide Jeremiah I'm an environmental businessman and managing director of equity no I'm looking for a hundred thousand pounds for a 10% stake in our company bottled water is environmentally unsustainable to make this one bottle of water it can take quarter of a bottle of oil and seven bottles of water here in Europe the average person throws away 85 bottles every year so what's the solution we believe we have it and we believe it's called aqua Tina aqua Tina is a refillable reusable pocket bottle so extend it fill it up drink and then compress so reap akut and like your keys or a mobile phone you can always have it with you the Aqua Tina is the perfect accessory to the water cooler so you can find water coolers in schools gyms and the workplace so that neatly identifies our three target markets which are kids corporates and sports and leisure in parallel to all lists we've developed find a fountain org this is a website where you look in your location and it'll tell you where you can find your nearest water cooler or nearest pub or a cafe where you can fill up your equity no for free the market for bottled water is now worth eighty billion dollars a year but last year for the first time in its 30-year history sales of bottled water started to fall now at the same time the reusable bottled market has been growing fast and is now worth 2 billion a year we need your investment we need your expertise to help us take our share of what is an enormous and growing market so this year we're offering consumers a choice a choice between a hundred pounds for all these wasted bottles or five pounds for one green bottle thank you very much [Music] an eloquent presentation from a confident guide Jeremiah who hopes his collapsible refillable water bottle can help stop excessive waste he wants a hundred thousand pounds and is willing to give away 10% but something has annoyed Peter Jones when you came in you've you've pitched this but I think you've made a statement that's a complete red herring okay bike bringing in a box of empty bottles and then telling us that actually eighty billion dollars worth of bottled water is produced each year yeah you gave the impression that potentially you sold us that you had a solution and I think that that is a complete red herring this doesn't eradicate that in my opinion well we've based on our models on the two billion market which is the refillable bottle market not the 80 billion market so I mean I my figures are that we take 5% of the UK market so you are not going to at any point penetrate the eighty billion dollar market well the idea is you don't need to buy that if you always have a receptacle that you can fill I'd disagree do you truly believe that that's going to eradicate water bottle if we eradicate okay so we're agreed that it won't eradicate that means that market is going to continue does it not I believe the market for bright water will so now this is not a replacement for that is it a tetchy exchange not a good start for the entrepreneur now James Caan wants to focus on the business plan guy hi I'm James what's the price point that you're selling the bottle act it's up to the retailers but the price point is $4.99 reckon what does it cost you to manufacture it will cost 50 P right now it's costing us a pound you've sold how many of these so far in the last four weeks we've sold a box of 340 this can be numbered a340 revenue-wise hammer 702 pounds so you're proposing me a business with a turnover of 700 pounds that you're valuing at 1 million pounds yes is that correct I've got those numbers correct overnight yep I'm gonna make it very easy for you and just tell you I'm out guys confidence takes a hit as he loses his first Dragon will health club owner Duncan Bannatyne see the benefits of his invention you know the thing is that the reason I don't need this immense aid pocket is because when I go at the gym and it ain't my sports bag because they need to carry more trainers yeah so I carry one of those balls and say the sports bike now in all good health clubs they are filtered chilled water in your gym so I do is I refill mine using the filtered water tomorrow and gym some articles in newspapers will suggest that there are health hazards associated with single-use bottles the internet is full of scare stories so I'm a no killing myself because I've been using one of those bottles and refill on that for the last 6 months I think if you use it a few times that's not a big issue I just cannot see the point of this it's the middle of so many problems if you have got in your pocket first of all it's cumbersome to have in your pocket so it's not good tell me pop but then if you're gonna use it as the disposable pocket what happens is every time you want some water you go to this cafe where you can get the water for nothing and you offer and they give you the water you drink the water and then you throw the water and then you fold it back up again and you put it in which is the complete waste of time it's just what you may as well just have a paper cup and then you're talking about going around fountains that are on London but as these fountains out we can drink the water free Tony time you the most environmentally a new way to drink that war it's a drink at the top you are and therefore harming the environment now buy a bottle that you say is here to stop these balls you manage Australia my monster it's a terrible invention I'm sorry guys who really made me angry and it's 4.99 you can buy them full of water for it depends it's ridiculous and it's ludicrous I'm sorry but about an irritated Duncan Bannatyne refuses to do business with guy Debora Medan is next to interrogate the shell-shocked entrepreneur guy can we just test the environmental credentials so in terms of the production of this the carbon footprint is exactly the same as that this is you'd have to use this three times so once you fill this up three times then you're at break-even point and you can use this we've we've tested it it'll last for nine years and it still goes we had it on one of those machines so it's your constant use so therefore this is actually more concrete to produce if it isn't recycled exactly if I got one of those bottles and I did what Duncan did and reused it for even three months it would take me nine months of use for this to be a better a more efficient way of doing it first of all you'd have the health risks of reusing a single-use bottle you can put it in the dishwasher so a lot of the bottles if you take the other ones they it won't get inside I mean I smeared this with Marmite on the inside put it in the dishwasher and it's clean and hygienic but you really only have to refill that three times and you've got the equivalent of a single-use bottle guy it really is one of those I'd rather stick pins in my eyes moments I've noticed a hysteria about you know people get excited about this bottle you honestly believe that people go around with this in their pocket looking in their busy schedules for somewhere to fill it rather than have a convenient bottle which they can buy from anywhere so I'm gonna go into a shop and say look I'm not gonna buy your water can you fill that from the tap for me please I wouldn't go into a newsagent and ask them to fill it up but wait but it's convenience the whole reason that market is so large it's convenient or you're taking a convenience out of it you're claiming to take five percent the market five percent at the bottom of the bottle yes well in my pool I have reusable bottles because we have the filter system I'm not gonna use this so you're not gonna touch that market what is the refillable bottle market answer only that question a refillable it's a range of different types of bottles that people combine to take to school to take to to work to take to take walking outdoor pursuits it's a sports bottle it's a spray again doctors already said when doing sports you've got a bag you've got five sophisticated investors here who don't want to be treated like idiots I'm out thanks Ann infuriated Theo Paphitis is the third dragon out and guys chances of investment look slim Peter Jones is now ready to declare his position I really feel quite strongly that your opening pitch I understand why you've done it now but I do think that that is very misleading I'm gonna tell you exactly where I am I I think that this is not something that is going to sell in the volume or anything like the volume that you think I think your valuation is is beyond ridiculous and I think that you will struggle to get a hundred thousand pound return over the lifetime of this product so I'm not going to invest today and I'm out thanks so guy don't me you had a high spot for me because I absolutely one of my pet hates is the waste that we actually accumulate through bottled water people just need to use taps but I don't like the fact that you have to use this three times to make it even comparable to one of those because it narrows the difference that it actually makes you know I would like to see a product that completely wipes those bottles off the face of the earth for that reason guy I am out okay thank you [Music] a fiery encounter and guy leaves with nothing [Applause] you

Channel: Dragons' Den

Views: 1,982,426

Rating: 4.1450014 out of 5

Keywords: bbc iplayer, united kingdom, british tv, british tv shows, watch uk tv online, watch british tv online, dragons, den, best, new, series, worst, pitches, funniest, moments, most, shocking, ideas, products, businesses, peter jones, deborah meaden, dragons den worst pitches, dragons den funny, dragons den series 17, dragons den 2019, shark tank, shark tank 2019, new dragons den, new shark tank, sara davies, tej lalvani, touker suleyman

Id: YNO7Tc3nFkw

Length: 10min 52sec (652 seconds)

Published: Fri Nov 08 2019

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