Dragons Floored By Entrepreneur's Outrageously Confident Pitch | Dragons' Den

[Music] the difference between an idiot and a genius is success and I've got to wait to see if my products gonna be successful a council housing officer by day he's hoping the inventions he's pitching will have a big impact on feline food wastage any product that can save waste especially food waste can really help the planet yeah Matt hello my name is er Pete and my company is pet victus I invent and make innovative pet products this is a single portion of premium pet food I bought with my local supermarket I used to hate buying meat products because when I got home I was simply pouring my money away the reason for that is that meat left in an open bowl spoils very quickly and if you've got flies in your kitchen this is the perfect environment than to lay eggs the solution pedal dish the lunch box for pets simply take your bowl place it inside so for example my house this morning a small dog or a cat can access the food by stepping onto the ground and the lid will start to open now if you have a cat often it's not gonna be round when you want to feed it and so you bang the side of the bowl you shake the biscuits you call the cat's name but there's an easier way to call your cat home you use a phone use the phone that not even Peter Jones has seen before katfoe it's an ultrasonic whistle and when blowing gently at mealtimes it sends a clear signal to your cats that fresh food is now available it may be a little bit of fuss too I'm looking for 30,000 pounds for an investment of 25% of my launched products and all my future pet products thank you so much for listening I'll give you some products and I'll try and answer your questions Peter if you'd like to take the one on top the cat phones inside hold it stable presenting his two inventions a cat bowl with a lid and an ultrasonic cat whistle hear a little click and you're away Pete Hill is looking for 30,000 pounds for 25% of his pet accessory business retail tycoon touka Suleiman is the first dragon to scratch the surface of this fledgling company Pete took that was a good pitch thank you very precise there I to the point thank you what does it retail for 18 pounds where's it cost you make all in and shipped and delivered about four pounds 71 and how many you sold so far it's all pets at home 504 could be so good anyway anywhere else no they have a six month exclusivity in the UK so that's it this is a brand new business brand-new everything yes it is I went to the pet fair in China last year so we look around they've even got a device I could be in England and my dog could be in Spain and I could feed it off my app yes you could and indeed in this country there are electronic feeders with sensors but if you get an electronic feeder in the batteries every month to six months pay which she gets needs replacing you can't get it wet so kitchen floor or outside it's gone that motor will give up one day this will do exactly the same thing but I've built it to last accounts entire lifetime okay look Peter PTFE PDA pets look with Annie I'd like to hear what the other dragons are gonna say about it because I know one who's got a cap at least I've got another one oh yeah I didn't know Friday yeah Friday's gone oh I'm sorry to hear that yeah he was like your hero as well wasn't he was my hero but I've got two more that are gonna grow into heroism um can I check what's the nearest because I'm sure I've seen a tall feeding one was developed with a pedal so the cat had to go towards the bowl reach had its poor press the pedal put its head in and the feedback was news around that product was around in the naughties what has been evolved for some time they reported sales of 50,000 units in Europe alone the other products of the sensor feeders quite common what I'm saying here is this product it's about stopping waste and there's a big move any way towards wet foods and indeed that Roth and indeed war food which you use yes but raw meat in that keep it close put the ice under it you've got fresh war meat Pete or pet with Annie deftly shifts Deborah maidens attention to the product strength keeping cat food fresh but tailor Varney's mind is less on log ease and more on magic your pitch is really neat and something about the way you present fears maybe thinks of a magician weave that word magic if I hadn't told you the product but I say I'll give you a product that will make none of your food ever go off you'd think magical exactly this looks like in do a trick what it does is magical who owns the mold iron the mold you paid for the mold yes right and did you apply for a patent you haven't applied for a patent or you can't get a patent with this one you couldn't designs like this go back at least till the sixties so you cannot patent this feat hi I'm the dog lady of course yeah so I don't really know a lot about cats but so we'll give it a go I think you've missed your vocation you are entertaining and engaging and funny I can bust up on the streets I mean I'm sure you could do all of that I'm just wondering if you make more money doing that than sell him peddle bins for cats okay so why aren't you with my investor if there was an area where you'd want to product developed you said look Pete I want you to spend some time on this have a look at it so we can come up with let me do that I have sold nothing I've never been a Salesman never sold anything before I was the wrong thing to say but how many things have you invented I've even invented one thing before and that was the stained glass bus shelter that's the bus shelter that looks like it's made from stained glass but it's highly vandal resistant did you sell I sold none I did its part my council works over a hundred pounds and a certificate through an inventor who's invented one thing and sold nothing I would say primarily I'm the cat owner but I know I can invent things one thing okay look I'm not the cat lady here this is all a little bit mad but I do think it's funny and engaging but that's not an 18-pound product it's a six pound or five pound product so I don't think we're gonna make money together but love you lots Pete pets Peter I'm out [Music] with Jenny Campbell not feeling the feline feeding dish she becomes the first dragon out we'll Pizza Jones who made his first millions in telecoms see anything in peeps other invention the cat phone ping it is a whistle for a cat it's a whistle for a cat which calls a cat which calls a cat but it's not a phone do you know what it should be called cat Telegraph my problem is I speak to young people do you know what Telegraph is they don't know so when I talk about a device to call someone phone at the moment in our society is the nearest word great as an investor it's not something that I feel that I would want to get involved with it's a katfoe matter that in a mobile phone shop is an extra little accessory I don't know what people would think if I went back to the office and said I've got the latest cat phone and then walked up and gave them a whistle what would they have said when you show them the first I think again probably would have said Peter you you know you're really clever you brought the iPhone out and it's going to sell millions and retrospectively maybe that's the conversation in the whole world we've never created a product for calling a cat and yet it's something we do every day just shout that a cat's name exactly and when you do if anyone's brave enough to do that Kyle turned up a bit sore throat you go doodles doodles oh you do the high-pitched sound why cos do that because cats are hearing an operative higher than artists SOT Pete I don't know what ever is gonna happen to you in your future life but it just isn't something that I want to invest it I'm gonna have to say I melt Oh a shame Pete you don't give up and that's that's a good that's a good attitude to have for an entrepreneur but this is not a market for me unfortunately I'm out thank you very much Pete love your energy love your enthusiasm unfortunately I won't be missing the cap relax and for that reason I'm out Tuukka suleiman makes it a hat-trick of dragons to opt out of the deal leaving only Deborah Medan to close the lid on these cat contraptions Pete can I ask you are in production how much stock have you got it's already 3,000 units do you have a website I have a website yes selling anything through the website no at the moment my focus has been getting into a big chain store get it out there for me to be packaging products of an evening getting them out dealing with and that's one thing that can't be my focus at the moment but it's the natural progression the price has got to come down 18 pound is even comparing though to your nearest equivalent which is going to be around about the 50 pound mark and batteries replacing yeah but it isn't that [Music] this is where one start the revolution I think now is the time to do it we say to people no longer do you just take you me leave it in a bowl and let it go to waste when we throw it to landfill we've got to make a change got to keep it covered we've got to offer you products that are gonna be sustainable I do like it I like you I bet you'll come up with a hundred ideas and I will tell you 99 of them won't work and then there'll be an absolute cracker in I've got one absolute cracker absolute cracker coming up that will change any anything you come up with in the future that would be part of this it will be all my pet products but I value this at the moment hundred twenty thousand I value everything up here consider me more [Music] the smartest thing you've done is to put yourself into a zone that allows me to think it's worth having a shot that was my intention so I'm going to make you an offer thank you I'm gonna offer you all of the money I want a third of the business 33 33 and a third percent of the business thank you that's very kind of you may I just take one moment I don't even know me therefore thank you so much well done Pete like a cat that got the cream Pete heads home with a surprise investment from Deborah Medan relieved I didn't think I was gonna get an investment there at some point it was like we love you we love you we're not investing in you Nina you're gonna have a lot of fun working with that guy absolutely I think first understand the product you need to know cats I think that's what Debra did she knows accounts Deborah made a new little tinker who they'll tinker you you

Channel: Dragons' Den

Views: 1,904,127

Rating: 4.8759193 out of 5

Keywords: bbc iplayer, united kingdom, british tv, british tv shows, watch uk tv online, watch british tv online, dragons, den, best, new, series, worst, pitches, funniest, moments, most, shocking, ideas, products, businesses, peter jones, deborah meaden, dragons den worst pitches, dragons den funny, dragons den series 17, dragons den 2019, shark tank, shark tank 2019, new dragons den, new shark tank, sara davies, tej lalvani, touker suleyman, Petvictus

Id: sxM8AunnvhE

Length: 13min 34sec (814 seconds)

Published: Wed Nov 27 2019