- Today we're gonna build
a beautiful Shopify store step by step, the fast and easy way. Hey there, if you're new
here, my name is Sarah. I am an official Shopify commerce coach and a trusted course creator. I absolutely love Shopify. And in this video, I'm
gonna be showing you the simple, yet easy way that
I have developed for beginners to get a beautiful Shopify store
live in less than one hour. And this is a preview of the
store that we will be building. There are a lot of experimentation. I have developed a simple
system that allows beginners to use the free Shopify thing craft and to turn it into a
professional looking store while also customizing it with their own branding and theming so that it doesn't just
look like a copycat store, but instead looks original
to you and your brand. And because I know that your
time is important and valuable, I'm also gonna keep this
tutorial as quick as possible. I'm gonna be showing you the basics of getting a store set up and running with none of the extra fluff. By the end of this tutorial, you'll have a live working
store that you can customize with your own apps, such as print on demand apps site Printify or a drop shipping app. So then let's just jump straight
into it and get started. So to get started, come
on over to Shopify. I'll have an affiliate link to Shopify in the video description below. That affiliate link is gonna contain whatever special promotion
Shopify has currently. Right now, it's a great offer. They're giving you a free three-day trial and you get Shopify for just
$1 a month for three months. So it's pretty incredible. So just come on over and click on the link and then enter any email
address that you want to use to set up your free trial. And then just come and click
the Start Free Trial button, and let it load up. So Shopify are gonna ask you
a bunch of survey questions. This is just for their
own marketing department, so you can feel free to just click Skip if you don't wanna answer these. So next up, Shopify's gonna ask you if you want to call your store a name. Now, if you don't know what you wanna call it yet, that's fine. You don't have to enter anything in here. However, if you do know
what you want to call it, you can just come in and type it. I just added in a filler
name for this video. And once I had done that, I
went ahead and clicked Next. Then you need to choose your location. Your business is located where
you yourself are located. And then you need to go in
and create a Shopify ID. So I'm gonna come and
click Continue with Email. And then I went ahead
and I created a password, but I paused that part of the video. And then once you've done that, Shopify will build your store. Now, I've kept this clip
and I haven't edited it so that you can see how long it takes. As you can see, it just
takes a few moments. You just gotta be patient
and then that's it. You're ready to build your store. So we've created our store. Now, it is time to come
in and customize it. So come and click on Online Store, and we are going to install a new theme. So what you're gonna see is
that currently Shopify are installing its default theme, Dawn. Now, the thing about Dawn is
that because it's installed on every Shopify store, a lot of stores have this
so it looks very generic. So we're gonna install a new theme. Now, you can come down here and you can just select
Craft from the list and click the Add button. But we're gonna view the theme store just in case you want to see
what other themes there are. So you can see that some
of these themes are free and some are not free. (chuckles) If you find a theme that
you're interested in, you can just come and you can
click on it to open it up, like, we can open up Crave here, and then you can come and you
can click on View demo store to see what it looks like in action. And now, you can go
through this demo store and see if you like it. So you can scroll down, see how it looks. You can open up a product page and see if you like the design of that. And you can also see what it looks like on a mobile device as well to make sure it looks good
for your needs there too. But of course, for us, we have a specific theme
that we want to use for this tutorial craft. So we're just gonna come to the search bar and type in craft to find it. So on this page here, just come and clip the Try theme button, and then come and select
the Shopify account that we created earlier. And then come and click
the Add theme button. So now, Shopify is adding the
Craft theme into our store. And there's quite a lot of
files that it's having to add in and a lot that it's having to modify. So the truth is this does take a while. This takes about 20, 30 seconds for it to load Craft into our store. I chose to not edit out the
loading times of this video. And the reason why I didn't edit it out is because I want you to see
realistically how long it takes so that you don't get concerned when it's not automatically
immediately added into your store that you can
be like, "Yes, this is normal. It does take 20, 30
seconds for it to work." And once it's added in, you can then just come and
click the Publish button, and then come and click Publish
again on the pop-up menu. And then that's it. You have now replaced
your theme with Craft. So we're gonna come in and customize it by clicking on the Customize button. And now we can customize it. Now, Shopify do make it very
easy to edit these widgets. You just click on one of
them and then you can go in and modify the content
of it or the settings. The thing though is that
there are quite a lot of widgets installed
already on the homepage. So we're gonna be strategic. We're gonna keep some of these widgets, but we're also gonna delete some. You can keep them all if you like. However, I know that for most beginners, having too much content to
fill in can be overwhelming. So I've gone ahead and
selected the best ones to keep for this tutorial video. And you can also change it to see what it looks
like on a mobile device. Mobile traffic these days is
bigger than desktop traffic, so you want to make sure that
your design looks good as well on a mobile device. But to make things easy, well, editing our store, we're
gonna keep it at desktop. So let's go ahead and
update our Theme settings. The first thing we're gonna
do is come into colors and we are going to choose a
color to represent our store. You can either pick the
color from the color picker, or if you knew the color like I did, you can just come in and
type the hex code in. I chose a coffee bean brown color because of the fact that the
store sells coffee accessories. By coming in and adding this pop of color, it's going to make the store
look a lot more custom to you and a lot less generic. So come in and choose it
for accent too as well. And then also to keep things simple, we're gonna come to the background and we're gonna select the
background to be white. And so I'll show you what our
little pops of color look like once it's all loaded, and
we come and click save on it so we don't lose our progress. So you can see here that
the welcome banner is brown and that down here we've got
our pops of color as well. And the footer, it just makes our store
look more custom to us and again, less generic. And we can also make our store
look less generic by coming and changing the font over
in the Typography section. So come and select it. And then under Headings, come and click Change
and choose a new font. Now, Shopify have a lot of
different fonts already installed in here, so you can come in and you can see what they look like. You can just click on one
and then you'll see a preview of what it will look like in your store. So I went through and
I chose this one here. And then once I had selected it, I just came and click Select. Now, I recommend that to
keep things simple and easy, that you just go ahead and
you change your general font to be that same font as well. So I just went ahead and selected it. And then I came and click Save. So now that we've chosen our custom font, we're gonna make a few more
tweaks to our Theme settings. First thing we're gonna do is we're gonna head on over to Layout and we're gonna change the
page with to be a 1,000 pixels by dragging this over. The reason why I recommend a 1,000 pixels compared to 1,200 pixels is because it's easier to find photos that are a 1,000 pixels wide
compared to 1,200 pixels. So it's just gonna make it
easier for you in the future when you're finding content. And now, we're gonna go
ahead and I'm gonna show you how you can edit and add
in social media or icons. Now, I understand that you might not have social
media accounts created yet because this is a new store, so you don't have to add these in, but I wanted to show you
where you can add them in once you have them. They're gonna show up as
little icons in your footer and are gonna look really nice. So once you have them, be
sure to add them in here. And then next, we're gonna go in and we're gonna add a favicon. A favicon is just a little square image that shows up in your
internet browser tab. So a really common way to create a favicon is to take a little bit of your logo and then to turn it into
a small square image. If you have a small square image that is just a 100 pixels by a 100 pixels, then that is perfect. It's gonna get reduced down
to an even smaller size. So it just needs to be
a little square image that matches the feel
and theme of your brand. And then we're gonna edit the checkout. So there are two things we're gonna do. We're gonna add in our
logo to the checkout, and we're also gonna
add in a pop of color. So if you don't have a logo, you can create a logo with Canva for free, or you can create a logo by
hiring a logo artist on Fiverr. I got this logo created for me on Fiverr. So once you've added in your logo, you can come in and change the size of it. I recommend coming in and
making it nice and large to help with your branding. And then we're gonna
add in our pop of color. So we're gonna come on over to Accents and we're gonna select that store color that we chose before. And we're also going to
change our buttons to it. And now we have a nice pop
of color on our checkout, which is gonna really help
with our store branding, which is really nice. So next up, what we're
gonna do is we're gonna edit the layout and design of our store. So I personally think that
it's easier for beginners to just start at the very top and then to just go
through down to the bottom, modifying the different widgets
or deleting them as we go. So let's start at the very, very top by clicking on the Announcement bar. Now, this is a great place
to announce a special offer that your store is having. So if you're having a
sale, put it in here, or if you have some sort of
special deal like free shipping, then it's great to put it here. However, if you don't have anything to add into the announcement
bar, you can just come and you can click on
the Remove block button. And now, we're gonna go ahead and we are going to edit the header. So you just come and click on the header and we're gonna first
of all add in our logo. So come and click on the brand
button under Default logo. So on this page here, all you gotta do is come and
click Add a default logo. And then if you've already
uploaded your logo like me, you can just select it. But if you haven't, you can
come and click Add images, and then you can come in
and add in your logo into it and then you just choose
it and click Done. Fantastic. Now, we have a logo,
so come and click Save. And then we can exit our settings, go back to the theme editor. And if we come and if
we save our progress, and then if we refresh the page, you will see that our logo is
now showing up in the header, just like that. However, it is really,
really small (laughs) so you can change the width of it to make it bigger by just dragging this. So I went ahead and made mine
bigger, made it 200 pixels, and that looked a lot nicer. (laughs) So once you've got your logo, the width that you like it, for some logos, you
might want them smaller, some of them you might want them bigger, just come and click Save. And so now we're gonna go ahead and edit the rich text portion
of the top of the store. So we're just gonna click on
it and then we're gonna come in and type in our heading for it. And I'm gonna go ahead and change the heading size to be large, although that's personal
preference for you. And then we can come and just
click on the text section and then come in and update it with a nice little blurb
advertising our store. And then we can come back
and we can click Save. So we've come in and
we've edited our text. Let's come down to the collage and come down to the collection list. So the collage features a big picture and it features a collection. And then beneath it is a collection list. So that's three different collections. So to fill out this section, we're going to need to
have four collections, but we currently have none,
so we need to make them. But before we do that, I just want to give a quick shout out to today's sponsor, me. Yes, my free ebook is
sponsoring today's video. If you'd like to learn
how I and others use our Shopify stores to earn
passive income online every day, you should be sure to
download my free ebook, which reveals our six-step method, which I'll have a link to in
the video description below. But anyway, back to the video. So to create our collections, we're just gonna come and
click on the Exit button, and then we're gonna come to Products and we're gonna click on
the Collections button. And then we're gonna come and click on the Create collection button. Now, I know we don't have any
products to add to it yet, but that's fine. We're just gonna focus on
creating the collections first and therefore add products into it later. So for now, just come in and create a title for
your first collection. And then you need to come and
you need to add in an image. I created an image for mine using my favorite mockup creator Placeit, which I'll have a link to in
the video description below. And you also wanna come and under Collection type, select Manual. And then you can come and click Save. So remember, you need to go ahead and add in four different collections. So what I did was I went ahead and I added in more collections and I just paused the
video while I did that. So I paused the video, I added
in my different collections. Now that I've got them, I can come on over to online store again, and then I can come back and
click Customize on the theme so that I can add them into our homepage and they're gonna look really nice. So scroll back over and come to Collage. So first of all, I'm gonna come in and
edit the collection here. So I'm gonna come and
click Select collection, and I'm gonna choose
one of the collections that I just added. Gonna come and click Select. And you can see that
picture that I added to it is showing up as well. You also need to add in a splash image. So I made a splash image with my favorite lifestyle
mockup app, Placeit. So I'm just gonna come in here and select my image and upload it. And click Open. Loading. And now that I have added in it, I'm just gonna come click Select, and then I'm gonna come on over to the Collection list widget. And I'm gonna add in the
other three collections that I just created. So you just gotta click on
one, click Select collection, and then come and choose the
collection that you'd like and click Select. And of course, the photo
that you added to it shows up as well. And Shopify also automatically
updates the aspect ratio, which is really, really nice. So just add in my final one now. And then come and click Select. See, super easy, just click
Save to save your progress. And that's it, you're done. So now, we're gonna go
through some sections that are optional, and if
you don't wanna keep them, then you can just go
ahead and remove them. So you take this video
section, for example, I'm gonna remove it because I
know that a lot of new stores don't yet have a promotional video. But if you do have a promotional video that you'd like to add in, then please feel free to do so. Same with these columns here. If you've got some
information about your store that you would like to add in there, then you can keep that section. And this multimedia collage, if you've got photos
that you wanna add in, then you can keep that section. But I'm just deleting
the sections of content that are not necessary for the design and that we're just add
in some extra headaches for new stores that don't
yet have that content. So now, we're gonna actually
add something new in. So what we're gonna do is
we're gonna break up our design by putting some products in here. So to do that, come on over to the left side
menu and click Add section. And then we're gonna come and we are going to feature a collection. And so we need to move this. So we're gonna come and we're
gonna click this little button and we're gonna drag it to be in between. So now you can see that it's breaking up the different collections and there, which makes it look way nicer. So to edit it, just come and click on it
and then you can change the heading of it to be whatever you like. So I'm gonna call this
Staff Picks as an example, but you could call it whatever
you like, customer favorites. And you can also come in and you can change the size of it as well. You make it small, medium, and large. Now of course, the problem is
that we're featuring products, but we don't have any products currently in the store right now. So what we need to do is
we now need to go ahead and we need to add in some
products into our store so that we can feature
them in the section. Now, for this tutorial, I'm gonna be showing you how to set up a standard product page within Shopify. However, if you've watched
this channel before, you probably already know
that I own passive income from selling print on demand products. Well, to add print on demand
products into your store, not just standard products, I recommend using a print on
demand app such as Printify, which is something that I teach in my e-commerce training
program, the Ecomm Clubhouse. If you're interested in seeing if my course is right for you, I'll have a link to it
in the video description. But anyway, back to the video, let's go ahead and add a
stand product into our store. So to make our products, we're just gonna come and click back, and then we're gonna come
to the left side menu and click on products. And then we're gonna create a product by clicking on Add your products. So of course, you're
going to need to go ahead and give your product a title. So go and type one in. And you're also going to need to give your product page a description. And you can also go in and you
can format the description. So I went ahead and
changed out the spacing, and I also came and I
bolded my special offer here of free shipping as an example. And then you wanna go ahead
and add in your pictures. So I always recommend that
you put your product ideally on a white background. And then you also have at
least one lifestyle photo of your product in a lifestyle context. And because this is a T-shirt, I also added in the T-shirt
sizing chart into the pictures. And if you don't like the order
of how Shopify put them in, you can just come in and
drag and drop them around. And so now this is the new order that I created by doing that. And then you wanna go ahead
and give your product a price. So there's two ways you can do it. So if I wanted just to
price my product at $21.95, I could type that in. But if I wanted to show it on sale, I can come in and put in
the normal price of $24.95 at Compare at price. And now, it will show it
being on sale for $2.95. And something else that you can do is you can come on over to Inventory and you can choose either two options. Number one, you can either
choose to track the quantity. So if you've got a
specific amount of products in your inventory such as a hundred, Shopify will track each time
somebody buys a product, then remove it from its tracked inventory. However, if you are
making products to order and you have, in theory,
unlimited quantity, you can untick the track quantity box. Either way, choose how you want to do it and then save your product. And then you've got two things
that you can also add in as an optional thing. So you can come in and you can
give your product a weight. This is really handy if
you're using a shipping app that calculates your shipping
prices based on weight. And you can come in and add
in your customs information. This section here, Options. If you were selling a
product like, say, a mug which only comes in one size and there are no options
for it, you can ignore this. But if you're selling, say, a T-shirt, which comes in different
variations like, say size, click this and add them in now. So this T-shirt, it
comes in different sizes. It comes in small, medium,
large, and extra large. So I can add in these
different variations here and then I can come and click Done. And I can also add in
additional variations because this T-shirt
also comes in two colors. So I'm gonna come in and select Color, and then I'm gonna add
in my different colors, black and navy, and then I'm
gonna come and click Done. And now, what you can do is you can go in and you can edit these
different variations. So I could come in and
change the price of it. So I could come in and
I could change the price of this T-shirt variation be
$22.95, but I'm not going to. But yeah, you can come
in and you can update the different quantity so you
can update them individually. And something that's
really good is to come in and add a picture for
each of your variations. So what I want to do is I
wanna add in the correct color for each of the variations. So for the black T-shirts
I'm going through and I'm selecting the black T-shirt. And for the navy T-shirts,
I'm selecting the navy one. And I'm gonna show you why
it's good to do that shortly. But yes, once you've gone
ahead and you've created your different variants,
you can scroll back up, and now we can come to Collections and we can choose the
correct collection for it. You can also choose to
feature it in your homepage, although I'll talk more about that soon. Either way, once you've done that, you wanna come to online store
and you wanna click Manage and you wanna make sure
that this is ticked. Make sure it's ticked. And you also wanna make sure that your product is set to active. And then you can click Save. And now, you have a product
that's live and can be purchased by customers in your store. So let's come and take a
preview of our product page. So it's looking really nice. You can see here that
our product's on sale, normally $24.95, currently $21.95. We've got our description. We've also got some extra
product page widgets, which I'll talk about more later, but we're actually gonna remove these. Now, remember how we added in
our product pictures earlier? This is why, because now
when customers select navy, it shows up, which is really cool. So I'm gonna go ahead, pause this video and add in my products. So you go ahead and you add
in all of your products too. And we're back. You can see that I added
in six different products. Now if we come back to our homepage, which is looking really nice, by the way, you'll see that the Staff Picks is empty. So what we wanna do is we wanna
add some of these products that we created into the Staff Picks. So come and click on collections and then come and open up
the homepage collection. So what we wanna do is you
wanna add some products into it. So to do that, you wanna come on over
and you can either search for the product that you wanna add or you can come and click browse. And then you can just tick which products you would like to show up. I recommend picking either
your favorite products or if you know that
there are some products that sell better than others to choose your best selling products. Either way, once you've gone ahead and selected your products,
you can click Done. Something else that you can do is you can also move them around. So come to Sort and then select Manually, and now you can just drag
and drop them around. So again, I recommend putting either your favorite products be first or have your top sellers
be first in the list. And it also saves it automatically for you so that you don't need
to worry about that. And now, we can just come
on back to the online store. And now, we're gonna go ahead and we're gonna click Customize again to come back to our theme editor. And then we're gonna
scroll down our homepage and we're gonna come back to Staff Picks. But this time we're gonna go and click it and we're gonna actually go
and click Select collection. So we're gonna select it
and then we're gonna come and click on the homepage collection. And now it is showcasing
those four different products that we added into our collection, and it's breaking up the store design. And so it looks much nicer this way. So now we've gotta move
down to our footer. So you can keep the Subscribe
to our emails as is. What we do need to do though is we need to add in some
links to our footer. And to do that, we're going to
need to add our footer menu. And to do that, we're gonna
need to create our policy pages, which we're gonna add into our photo menu. So come and click Save. So once you've clicked
Exit on this page here, you wanna come on over
to the Settings button in the bottom left corner menu. And then you wanna come
within the Settings menu and find the Policies
button and select it. So Shopify have created
some default templates. So to create, say, a
refund policy from it, just come and click the
Create from template button. Now, you've still gotta go in and edit some of the things within it. So for example, you would need to insert
your return address. So you would just come
in and you would delete that little section and then you would enter
in your address here. You might also find that you
wanna modify this template and that's absolutely fine. Maybe you don't wanna
offer returns for 30 days and instead you don't wanna offer returns for change of mind. Well, you can come in here and you can edit the template as well to match the needs of your
store and the policies of your store. So just go through each of
the different policy pages, and if there is a template, you can come and click
Create from template. For the privacy policy
template, for example, you wanna read through it and
see if there are any sections that you need to edit. So for example, with a
section in there about whether you are disclosing
customer's shipping details to other apps, well, if you are using print on
demand at, let's say Printify, you'll be disclosing your customer's shipping address to them. And so that is where you would disclose it within your privacy policy. So there is one template
that is not available and that is the shipping policy. And that's because there's so much variety in terms of how long items take depending upon what shipping
method that you're using. So go to your shipping provider and see what their estimated
times are and put that in here. The contact information
policy is only required if you were selling to the EU. If you are, you can create this. If you aren't selling to the EU though, you don't need to worry about it. And then you just come and click Save. And now, you have your store policies. So to add in our pages, just come and click on the pages
button, the left side menu. Now, you'll see that a contact page has already been created for
us, which is really handy. So we can just do a
little quick preview of it and you'll see that we've got a really nice little
contact box already set up. So that is very convenient. So let's just go back
and click on Add page now so that we can create our About Us page. And so making a page is easy. You just come in and
give your page a title. For an About Us page, About
Us is a perfect title. And then you just type in the content and then you can use the formatting tools to get it looking the way that you like. So you can do all sorts
of different things. You can see here that I have bold text. You can see that I've
also got bullet points and that I've also updated the spacing of my different paragraphs. So once you've got it looking
the way that you like it, you can just come and click Save on it. And now, you can come and view it. And make sure that it's
looking the way that you like and that you've got it
correct with all the spacing. And once you're happy
with it, you're done. So we've got our pages created. Let's go ahead and add
them into our menus. So come and click on Navigation and then we're gonna start out
by editing the footer menu. The footer menu is by far
the biggest menu of them all. So we're gonna be adding in links to all of our major pages in here. So I'm gonna add in a link to my catalog by coming and clicking on products and then selecting all
products from the list and then clicking Add. And then I'm gonna go
ahead and add in links to the Contact page and the About Us page. So do that, you just
come and click on pages and then you select the
page that you want to add. So I'm adding in the About Us page here, Link, Pages, About Us, and then add. And then after this I went ahead and I added in each of
my different policies. Now, you can choose to
potentially put your policies in your main menu, which would
be at the top of the screen. A lot of customers
though don't like seeing the policy pages up there because they clog up that main menu. So what customers usually expect to see is they expect to see, and they expect to see
these sorts of pages in the footer menu rather
than in the main menu. The one exception for that would be the shipping information. A lot of customers do have questions around the shipping information. So that would be one that I
would say you'd be more likely to consider putting it in your main menu. And there is one page that
we also created earlier that you may not need to add
in into your footer menu, and that is your contact details. So after I added in my
shipping information, I went ahead and I added in
the contact information page. You'll see I added in now. This is only a legal requirement if you're selling within the EU. If you're not selling within the EU, remember you don't need to
have this policy page set up. So it is optional. And what you can also do is you can drag the different menu items around. So I could come and take this
here and I could drag it up if I didn't like the order. And then once you've got it
the way that you like it, you can just come and click Save. So we've added in our footer menu. Let's come in and edit our main menu. This is gonna be a lot smaller, as I said, because of the fact that
you don't wanna clog it up with lots of different links. So just come and click Add menu item, and then type in About
Us and then come to Pages and select the About Us page. And then come and click Add. And as an optional extra, you could also add in your
shipping information policy here. So if you wanna do that, come and type in something
like shipping information and then come and click
on the Policies button and then come and click on
Shipping Policy and click Add. And then you can just come
and save your main menu. And now, it's done. So we've created our menus. Let's go ahead and see what
it looks like in our store. So come back to themes. And then we're gonna come and click on the Customize button again. And you'll see that
the links that we added to the main menu are at the top and they look really nice
and really professional. And if we scroll down to the bottom, you'll see that our footer links are now showing up as well with the links to our different policies, which is really great. So we've got another little widget to modify in our footer too. So just come and click on the text section and then come and add in a little blurb that advertises your
store to your customers and customize it with some fun text. And then once you've done that, you can just go ahead and click Save. And we've got one small
change you wanna make. So come here, click on the Footer button, and then come and click the
Show social media icons button. And now, we're gonna have links to our different social media accounts that you've added in before. And you can keep the rest of it as is. You don't need to make any changes there. And so now, we can just
come and click Save. Yay. So we'll modify the layout of our store. Let's just quickly go in and
modify our product page layout. So to do that, come and click on this, and
then come and click Products, and come and select Default product. So the issue here is that, in this theme, Shopify install some widgets
which are displayed universally across all of your product pages. So you take the material section in this image with text section, the information that you
input into these widgets is gonna show on all of your products. So that's quite annoying, for example, if you're selling T-shirts made out of different types of materials. So the easiest thing to
do is just to come in and delete these different sections so that you don't have
conflicting information on each of your different product pages. So to remove one, just come and click on it
and then click remove block. And that is it. So we have now finished
designing our product page and we're finished signing our homepage. So if you wanna come and
see what it looks like, come and click Save. And then I recommend coming and clicking the full width button so that you can see what the store looks like without the button menus on the left. So you can see it's looking really nice. And we can also come and we can check out a preview of the homepage
and see what it looks like. So our store has been designed and is now looking really
nice, simple, and beautiful. And we can also see what it
looks like in mobile as well. So we can come, we can change this here, and we can can scroll through and see what it looks like on a mobile device. So we're finished with the design. Now, we need to make a few
tweaks to the store settings to get it ready to sell items. So just exit out. So the first thing we're gonna do is we're gonna set up payments. So come and click on Settings and then come and click on Payments. So by default, our store is actually
already accepting payments with PayPal, without us
having to do anything. It's turned on automatically. The issue though is that if you don't have a PayPal account set up with the email address you signed up with, you're gonna have to
create a PayPal account to be able to collect the
money that the customer's paid. It's held for you until you
complete your account set up. So you can come and click on the button, and then you can come and
create an account with PayPal. I didn't bother with that for this video. You can also turn off PayPal
if you don't want to use it, but it's nice to have a method already installed in your store. So now, let's come and
activate Shopify payments. So you do need to add
in your legal address. I paused the video while I added in this. Next up, Shopify's gonna ask you for what type of business
that you're running. Most of you will be running as a sole proprietor or individual, but if you've registered as a company, you can come in and select that as well. And the address that you entered in will also automatically be added in here. So you now need to add in your birthdate. So make sure you give your
real actual birthdate. And then you need to come
in and add in a description of the types of products
that you're selling. This is a legal requirement as well. Shopify need to know what type of products that you're selling so
that they can ensure that you are selling products that are within their
terms and conditions. So if you're selling a
product that's banned, they need to know now so that you can't
activate Shopify payments. You also need to make sure that you have your real phone number that can be actually called here. And then once you've submitted that, you're going to need to go in and choose a two factor
form of identification. I pause the video as I did it. And once you've done that, you've activated Shopify payments. So now let's add shipping
rates into our store. So come on over to shipping and click on Manage next
to General shipping rates. Now, Shopify have already installed some default shipping rates for us, which is really nice
and really convenient. What we're gonna do though is we're just gonna come and delete them. Thank you Shopify for installing them so that we could start
selling immediately. But we're gonna add in our actual rates, so delete them and then
come and click on Save. And then come and click
on Create shipping zone. So give this a name. It doesn't matter what you call it because customers aren't gonna see it. This is just for you. So I went ahead and
called this USA Shipping and then come and choose which countries you want to ship to. If you don't have a
shipping rate for a country, then customers from that
country cannot buy from you. So that's why it's very
important to make sure that you choose the countries that you want to ship to
using the shipping rate. Once you've chosen your countries, come and click on Add rate. Now, the rate name is gonna
be the name that customer see. So I'm gonna call this standard shipping. And then what I'm gonna do is I'm gonna give it a price of $5 and I'm gonna add in conditions. So I'm gonna come and
click Add conditions. And what I'm gonna do is I'm gonna do it based on order price. So I'm gonna have the
maximum price be $29.99, and the minimum price be $0. So if customers order
items worth $29.99 or less, they have to pay $5. However, I'm gonna add in
a second shipping rate, and this is gonna be free shipping 'cause remember, this
example store is offering free shipping for orders $30 and over. So this is how you do it. I'm gonna come and set a condition that the minimum price be $30 and that there'd be no maximum
price and then click Done. And now, I have free
shipping for orders over $30 within the USA. So now, what I'm gonna show
you is I'm gonna show you how to add in additional shipping zones. And that's because, for example, maybe you are based out
of the United States and you've got a domestic shipping option, but you also wanna create an international shipping option, right? Well here's how you add
additional shipping zones. So come and give your zone name a name, and I'm gonna call this
international shipping. And then come in and select the countries that you want to add to it. And remember, if you
don't have a shipping zone that includes a country, then people from that
country can't buy from you. So for example, if you
didn't wanna ship to the EU, then you could just choose
to not create a shipping zone that included countries within the EU. And so now that you've
created your shipping zone, come and click Add rate and
then come and give it a name. This is a name that customers do see. So title is something that makes sense like, say international shipping and then add in your price and click Done. You could also add in
conditions too if you wanted, but either way, once you set up your
additional shipping zones, if you'd like them, just
come and click Save. Now, I'm gonna do something optional. I'm gonna change my store's currency by clicking on store
details and scrolling down. By default, because I'm
based in New Zealand, Shopify set my store currency to be NZD. But if you're selling to an
international global audience, people usually expect to see
the store currency be USD, which is why I went ahead
and changed it to be USD. And after that I click Save and then I headed on over to Plan. So to set up a plan for Shopify, you're gonna first of all need to come in and add a payment method. So click Update payment method, and then come and click
on Add payment method. Now, you can choose to purchase your plan with either a credit card
or you can use PayPal. I chose to go with a credit card, I paused the video while I
added in my credit card details. And then once you've got that, you just come back over to plan and then come and click
on the Choose plan button. So on this page here, you can
select the plan that you want. For most of you, I'm sure you're gonna choose
the basic $1 plan. (laughs) And then on here, choose
how you want to pay for it. Again, most of you are
probably gonna select the monthly plan (laughs) and then come and click on Start plan. And then that is it. You have chosen your plan. Yay. So now, we're gonna buy a custom
domain name for our store. So to do that, come and click on the Settings button and then come and select
Domains from the list. And then come and click on Buy new domain. And then you just type in the domain that you want to purchase
and see if it's available. I strongly, strongly recommend
that if you're selling to an international audience
or an American audience, that you choose a .com domain name. And if it's available, you can just come and
click on the Buy button. And then on the confirmation page, just scroll down and click to confirm that yes, you do want
to buy the domain name and now Shopify will install
the domain name for you. Now, legal requirement is
that the contact details that are attached to your
domain name have to be accurate. So you're gonna be sent an email that you're gonna have
a confirmation button that you can click it to confirm that your email address is correct. Make sure that you do go and do that. You've got 15 days to do it. Yes, once you've done that, exit out. Okay, so next thing we're gonna do is we're gonna come to Store Preferences and we're gonna update some
final store preferences including setting our store
preferences for privacy. So we'll just come in and
quickly add in a title for our store and a meta description, the one that I added in was
done very, very quickly. I'm sure that you can come
up with a much better one that's a lot more keyword rich than what I just quickly typed in there. You can also add in your Google Analytics once you have it or if
you've already got it. And you can also connect your
store to Facebook through here if you wanna run Facebook ads. Now, customer privacy, if you're
gonna be selling to the EU, I recommend selecting that and then coming and clicking on Save. And then Shopify have
created a very easy app that's gonna help us with
our privacy obligations within the EU and selling
within California. So just come in and add it into
your store and let it load. Cool. So Shopify make it very
easy to be compliant with the privacy laws
in the European Union and within California. So if you are selling
to the European Union, you can come and click Start setup on their GDPR compliant banner. And all you've gotta do is come down and add in your privacy
policy URL in here, and then come and click Save. Now, again, you only need to
set this up if you were selling to the European Union. If you're not, you don't
need to add this in. The same goes for the California one. You only need to go through the process of becoming compliant if you're gonna be selling to
customers based in California. If you're selling to customers
in the United States, then that means then that
you'll want to be compliant with California as well. So come and click Start setup. And then you just need to come in and add in an Opt-out page. So just come and click this Add button, and Shopify will generate one
for you, which is really nice. And so now you need to go in and you need to add that
page into a menu link. Shopify also make it very
easy to add it in though. You just come here and you
select which menu to add it into. I recommend adding it
into the footer menu. And then you come and click Activate. And now, you are compliant with both. Yay. And then once you've done that, you can just come back to
your Store Preferences. You'll see that the
privacy has been activated. And then we're gonna come and we're gonna untick this box here so that there's now no password
protection on our store. And then come and click Save. And that's it. Congratulations. Your new store is now live. Yay.
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