Best Way To Start Dropshipping in 2024 (Complete Tutorial)

so dropshipping is a business model that is so simple yet it can unlock massive opportunities with nothing more than a laptop and an internet connection and it's really an amazing time to do this but the opportunity won't last forever now you may have seen videos out there people making massive promises to set up your stores and help you learn everything only to find out they're selling an online course well I'm not selling an online course you can check the description of this video and I promise I have absolutely nothing to sell you so this is a complete guide a free gu guide to show you how to set up a Drop Shipping Store this is something that a lot of people would charge a lot of money for but we're going to do it in four simple steps in this video like I said complete free guide with no upsells or anything like that so step one of our four-step process is to set up a professional storefront one that customers would assume was built by a team of web developers but I'm going to show you how to make it in just a couple minutes even if you've never done anything with websites before it's really quite easy to do step number two is going to be choosing a home run product some that's easy to ship has low returns has good profit margins and sells really fast step number three is going to be marketing the product with the latest most modern methods not going to be using Facebook ads or any other outdated means and then step number four is the one that I think most people really miss out on that I really want to emphasize in this video and that's going to be like sure you're going to make money but then you really want to optimize and study and repeat the process sort of with a scientific method of it and that's really going to be the key to success so like I said it's really a simple business model and you can do that from anywhere in the world earning money literally while you sleep but most people fail because they give up so I want to be clear this is not a get-rich quick scheme it takes a lot of work and a lot of dedication but if you put in the work and you invest yourself in this business you can do this and if you commit yourself imagine where it' be in 6 months or in a year the key is to work smarter not harder so do this for yourself for the next 30 minutes during this video put your phone on do not disturb mode toss it on the other side of the room and most importantly take notes cool so you're ready to get started congratulations on taking the first step and welcome to the wildlife of making money on the internet the first step here like I said is going to be making that professional storefront there are a lot of ways to do this a lot of great tools out there but the one that is really hands down the best choice for starting a Drop Shipping Store is going to be Shopify all right so to get started we have a link down in the top of the description we worked with Shopify to get you guys an extended free trial just kind of helps you out to mitigate risk a little bit when you're getting started save a little extra money for a little bit longer so you can start making sales and really make it a lot more worth your while so starting off by going to sandal media.com slet Shopify or go through the link in the top of the description like I said you can copy and paste it now this is an affiliate link so at no extra cost to you if you decide to use our link it helps to support the channel and keep videos like this free so we're able to share free information without making expensive courses it'll take you to a page that looks something like this don't worry if it moves around or pictures change Shopify likes to change up their their landing page a lot but somewhere on there you should see a little field that says enter your email address I'm going to do that right now and that'll ask you a couple questions or a few questions uh about some of the basics you could skip them on the bottom if you wanted to I'm just going to say I'm just starting we could say next what do you want to sell we're going to be selling uh where would we like to sell we're going to sell online store we're going to maybe do social media as well and uh you could check off any of this now honestly it doesn't matter this changes your dashboard a little bit but like I said you can put anything you want here right now and we can change all of that later on in the video so feel free to just skip it anyway I'm going to be Drop Shipping so I'll say that we'll say next we can choose our location in the United States and now we can sign up with email Apple Facebook Google whatever uh I'm going to sign up with email then hit enter and it's going to take a minute or two for Shopify to start building our store okay so that'll bring you to this page right here on the bottom right we can select a plan so that makes sure that you get your free trial uh extends for $1 for the first month and you're able to unlock all the features right away now there are three different tiers here you'll notice that they're all $1 right now but don't be fooled by that after one month it's going to go up to either $29 for the basic plan which is the one that I'm going to be using for this video $79 for the Shopify plan and advanced $299 don't be intimidated by that you don't need that plan right now really the biggest difference between all of these is going to be the credit card rat so it is a little bit higher at first but when you're selling lower volume I think that's a really good trade-off a slightly higher credit card rate and a substantially lower monthly rate that's the one that most people I think should start off with and then as you scale I'll have a tool down uh Linked In the description that that I made that can kind of show you at what threshold where you start selling certain volumes is it worthed for you to upgrade to the next tier up where that 2% might be equal to more than $50 per month so it might be worth it for you to save more money by going with the more expensive plan but for beginners you're definitely not going to start off there so I recommend starting off at the the cheapest one right here the basic plan I'm going to select the basic plan enter my credit card information now you'll notice on the top you can save with yearly billing so you save $10 per month bringing down to $29 per month if you do yearly uh honestly when you're getting started off sometimes I just go with monthly it's a little bit less of a burden in the beginning and then if you ever decide you know what you kind of want to do yearly you can always upgrade to a yearly plan later uh but in the beginning having a lower commitment does help uh to kind of like you still have a Runway but you're not blowing all your cash at once on a yearly Shopify plan so it's $10 extra doll per month when you're just doing monthly but that's the one I recommend doing anyway so let's subscribe save as business address and that brings us to our Shopify dashboard now don't be intimidated there's a lot of stuff going on right here they want you to get point of sale like selling in person none of that's relevant to us what we want on the left side is if you go down to online store we have several different sales channels online store is where we're going to be doing most of our selling here we're going to click on online store you can see themes is the first one it puts you into and then if we scroll down you can click on ADD theme so if we click on ADD theme click on visit theme store and this is what I was saying we can get an entirely pre-built store a full website ready to go with basically no effort at all and there are a lot of free ones so I believe I'll put the numbers on screen right here there's like 170 maybe 172 theme something like that uh and a bunch of them are free there are also paid ones if you want a more premium looking theme honestly the free ones I think do the job like the look of your website is not the most important thing go with the free one so if you go to view all themes we can click on free on the left there we go there's the numbers right there so it looks like it's about 180 total themes uh only 12 of them are free unfortunately um but like I said these are all pretty solid themes I'm going to go with refresh I think that one looks really good but again choose anyone that fits your style the rest of the video is going to be the same regardless I'm going to show you all the same editing tools um but this just chooses what my starting point is going to be so I'll click on that you can kind of scroll around see what it looks like and we can also visit a demo store if you wanted to figure out is this the right one for you and kind of interact with the website also be sure to check out the mobile site that's very important this one like I said looks pretty good so I'm going to click on back I'm going to say try theme so I'm going to say try theme and it's going to be adding refresh to your online store themes and then it brings us back to our Shopify dashboard right here within the little themes tab you'll see we still have Dawn there this is what most people really get mixed up they think that they have the new theme and then they wonder why it's not there it's going to be loading down here in your theme library and you actually need to publ that in order for it to be your primary website theme now you'll also see up here it says re uh there's a password you can remove the password you can manage the password I just remove it right away I'm not worried about people going on our on our store because it's a new website like it's not going to be you're not going to be getting any traffic yet so going down here you'll see we have the two themes I'm going to click on publish and that will make that one it'll make refresh this new theme our primary theme I'm going to click on that so then we can click on customize now I'm just clicking on customize to show you what we have so far we need to get a product we need to do all of that and that's going to make it a lot easier to edit our website a little bit later so for now we're going to put this on hold but I just wanted to show you guys again with almost no effort just a couple clicks we now have this full layout for a website pretty much ready to go as soon as we have our product and our images in here it's going to look really good it's going to be ready to go with very very little effort so now let's click on exit on the top left all right so that's the end of step one we're going to come back to this and really customize the website a lot more later on but you're now ready to go and choose our home run products doing research and figure out what the best product is to sell on this website so congratulations you actually made it further than probably 99% of people out there who don't even make it this far like you now have a website that's impressive right all right so before we get into step number two I want to give you a highle overview of what Drop Shipping is so that you can keep this in mind when you're deciding on what the best product actually is so Drop Shipping in essence is like this you have an online store you have products on your online store when somebody orders the product from from your store they pay for it they it all goes into your account and then your account will either automatically or you will do this yourself will order the product from another supplier that supplier handles all of the logistics then they do all the packaging they do all the shipping they do all of that so in essence you are basically just a middleman a retailer in a way you're even just a marketer so your job is to find the products that will sell well list them on your website Market them get customers to buy them and then everything else the fulfillment is taken care of by the other supplier of course you need to choose a good supplier that has fast shipping and and you know reliable quality products and you also need to choose good products that have a lot of things that I'll talk about in just a second so step number two like I said is going to be finding your first product there's a lot of ways you could do that one of the easiest ways to kind of look at what's working and when you're be like when you're beginning uh you don't you probably don't have an intuition for what products you're going to sell well honestly you might which would be very impressive but a good way to kind of do some research is to go to Tik Tok ads search now I'm going to make it easier CU it's kind of like a really long domain or a long URL so to do this I'm going to open a new tab we have a link in the description as well or you can type in santrell media.com Tik Tock again this is kind of like a long URL so it's easier just to go through this um okay limited time offer we're going to talk about that a little bit later on in the video but if we click on Tik Tok for business on the top left then click on resources then click on Creative Center that'll open up this tab right here see what I said it was like ads . Tik tok.com all this other stuff it's easier if you just go through that link like I just showed you that's honestly I do that for myself whenever I go to this page so if we go down here we can actually do a lot of research so you can explore the top ads if you go right here you can say explore top ads we're going to say get started so you can kind of browse through a lot of these I'm going to log in or sign up right now I'm going to sign up we're going to sign up for Tik Tok I'm just going to use uh I'm going to use my email address and this is a Tik Tok business account if you already have a Tik Tok account and you want to use your personal one you can just sign in with ti talk works just as well and then once you sign up you have to go and sign in do their little puzzle all right so now that we're signed in we can really optimize this a lot more so let's say we're looking at only English language and let's say the objective what people are trying to do here and and keep in mind like I said before some people might be trying to get you to download games or other apps uh they might be looking for just General brand awareness we really care about conversions or product sales those are probably I would say the two that I think matter the most now as a side note this is really cool look at this so this product right here if you've seen some of my other videos my Shopify tutorial several other e-commerce videos I've made in the past I recommended this exact product so it's so cool to see this product performing so well on Tik Tok ads um I hope whoever made this product or started selling this product I hope they watched my video and maybe I inspired them to make that but like that that's so cool cuz I knew that product was going to be a hit I like you could just tell look at that it's something that anybody can buy uh it's going to be really cool in your bedroom I think it's like a speaker it's a phone charger it's a light it's an alarm clock it's kind of like a who doesn't want that it's like a really cool all-in-one nightstand kind of thing anyway I'm getting distracted uh that's just so exciting to see that because I knew I knew that was going to be a good product so anyway we can then narrow down the industry so let's say you already know what your Niche is maybe you don't but if you did you could narrow it down right here maybe for example if you really wanted to do pets uh you could have that maybe down here like Sports and Outdoor could be a really good one if you know that you want yeah let's say sports and Equipment maybe like golf would be a really good example of a good Niche where you have a lot of disposable income a very obsessive group of people like anyone who gets into golf you look up one YouTube video and you're going to get a ton of golf videos non-stop on your feed because YouTube knows like it's a very kind of obsessive group like people really want to get better at golf they play it every single week and turn enough going down here look at that we've got some golf things right there uh we've got a lot of other ads in here as well so some of these might not be relevant that's a cool little golf one there um some of them are going to be just like fitness equipment and stuff like that so this is tool number one for finding a product now there are many other tools we'll talk about in just a second but I also want to mention that a lot of people have access to this a lot of people know about Tik tok's creative Center and so if you're just going with like the very first one like if you go to reach here and you just go with the absolute most reached product like this for example then like a lot of people are already going to be doing that it's going to be very competitive in that space and you don't want to end up in a super competitive space it's going to make it a lot trickier and your ads are going to be more expensive now if if you want to find other products I have a link in the description to a free pdf again like not not selling there's no credit card nothing like that it's totally free it's a five page maybe probably longer than five pages right now it's five pages we're still building it out and it has different product ideas that we think have a lot of potential in addition we have some case studies on products that worked really well and we have a lot of tips and tricks on how to find the right Niche and what actually makes a home run product so before you go and choose a product from from this like this is a great research tool but go check that out like I said a lot of cool product suggestions in there that can kind of at least help you start brainstorming what might be a good product for you if not just copying a product from that list anyway all right so now if we go back to our store on Shopify we can go down to add apps click on add apps and we're going to install Zen drop that's one of several different ways you can do Drop Shipping uh it's the one that we think is very easy to do we're going to click on Shopify App Store in case you don't see that and now from here you can always type in zen zen drop Zen drop you'll see it pops up right there Zen drop we're going to click on install and that's going to add it to our Shopify store in this new tab there we go so I'm going to click on install and now we can set up our account so I'm going to make now I'm going to make a password we'll paste there we'll paste there do not click on this and then we can click on sign up so that will bring you to Zen drop right here now this is connected to our store now from here I want to go to find products and click on find products and I'm pretty sure the one I want to sell is a golf product I know that golf is a really good Niche there's a lot of disposable income there and I think a golf mat like I've seen these I know they could do well let's just type in golf though let's just type in golf and see what products pop up from zendrop now zendrop can do a couple different things for one there are some things that are fulfilled by zendrop that gives you faster shipping that'll get things to the customer sooner or you can also import products from AliExpress so if I go to new tab and go to Ali Express aliexpress.com we have an like this is the traditional one most people who have done Drop Shipping for years have always used AliExpress zenr kind of just makes it a little bit easier to use AliExpress Now by automating a lot more and also having inventory State Side so that the shipping is a lot faster because shipping from AliExpress sometimes could take 10 days or even longer nobody really wants to wait that long but I just want to point out that if you ever wanted to find another product from AliExpress so let's just say golf mat if there was a golf mat on AliExpress that you really liked maybe this one for example uh you could always import that to zendrop and still manage everything through zendrop very easily and it would just import it from uh AliExpress now that's not what I'm going to do because the ones that are fulfilled by zendrop are going to give you faster shipping um so this looks like a good golf mat here this looks like a pretty decent one there as well um this one's a little more expensive but let's check them out and see if this one is maybe higher quality so let's click on that and it looks like it looks pretty decent honestly like I kind of like how it's white there uh they've got some good pictures we can use this is $6 and then another six to ship giving you 12268 total is our cost I think we could probably sell this for like $29.95 uh if not well yeah depending on the marketing I think we could probably do about $29.95 on this one but let's see what the other one is so checking out this mat uh this one looks a little bit cheaper looks a little bit thinner to me so I feel like people might be a little more disappointed by this one and the price is actually about the same the shipping is so much more expensive I'm going to go with this one right here so I'm going to go with this this product I think this is a really good one I'm going to add it to my products so so now that it is in my products we can go on the left side and click on my products So within my products you can review and publish once you publish this will be sent over to your Shopify store and we'll have our first product on our store so I'm just going to go with this one right now uh we can change the product name stuff like that we can change all this later as well um so I'm just going to say publish to my store I'm going to say confirm it's going to say publishing and you'll see this will turn green in just a second once it is published over to our store and so going back to our store so from our store so there we go now it's green it says linked now if we go back to our Shopify store we're really starting to make a lot of progress here so if we click on the products tab we can then see golf training mat is now there so now we have that it says 50,000 in stock for one variant don't worry about that that number might not be exactly right just it's a big number which is good enough so we're not worried about our inventory on this product all right so there we go we have our product in our Shopify store now so I'm going to go down to settings and I want to start to kind of build out the rest of the store right now it is 8535 whatever shopify.com we don't want that we want this to have a real professional domain so people can go to like golfmates uh and of of course there's a lot of different schools of thought on how you can choose your domain but if we click on domains right there we can buy a new domain you can also connect one if you get it through GoDaddy or Squarespace or something I recommend buying through squares through Shopify it's going to cost you maybe an extra $2 per year but it saves you a massive headache of having to point your DNS over to this it's so much easier just to buy directly through there um again like there's no reason for me to say that other than that's what I genuinely do like that's what I'm going to do right now as well so I want to say maybe golf golf matat see if what's available for golf matat doco maybe golfmates available there we go $8 $18 per year um and then $29 per year after that it's a little more expensive than some other domains I would like to see it around the $20 range but you know what I I kind of like that golfmates one pretty short pretty simple and memorable uh again $18 per year for the first year I'm going to check out by the domain and this also does include who is privacy which is nice because normally a lot of other services charge you more for that so at least it kind of justifies the price a little bit more here in essence that doesn't just it kind of hides your contact information if somebody goes on the who is database and looks up uh your domain you don't want them finding out like what your home address and stuff like that is some people like to have privacy and so having that built in I think is very useful so there we go now SSL is pending uh it should be set up on our store that is going to be our domain golf . that's awesome and now while this is kind of doing whatever it's doing in the background setting up SSL and stuff like that I'm going to close out on the top right and we can start really building out our store so once again you probably remember how to do this we go down to online store on the left side under sales channels you're going to see themes we already have this theme but now we can click on customize and this time it's going to be for real because we actually have we have a product now we've got a domain we have a name for our store we're ready to go we can really start customizing this quite a bit more so the way this works in the editor here on the right side this entire block as you can kind of tell is the entire website so it's interactive you're able to navigate around as if you were a visitor on the website on the left side this is the layout of what our website is so we've got our header and all the header elements there then we have this little template right here and then we have the footer as well so template's going to be like the body of your website and then the footer down here is this section right here so that sounds really vague but entally if we wanted to add another section this website's using what's called a section layout so this everything with this little picture in the background that is one section and the section has elements within the section this right here is an entire section as well let's say we want to add a section below this one we can click on ADD section within the template which is within the body and you can see we have a lot of different uh essentially Styles we can add for that section you can add a collage you could add multiple columns that would be maybe good for like testimonials and things like that you can add a video you can add a contact form there's a lot of different things you can add in there so let's just say I wanted to add a featured product I'm going to click on featured product and that will add that as an entire section now I don't I'm going to close this kind of collapse it right there and I'll collapse that one so you can see we have three sections in the main body of the website I want featured product to be at the top we're only selling one product on this website and I want that to be at the very top so I'm going to hover over this until you see a little six dot array right there it's pretty small but I think you can see it and then click and drag that to the top of this little template section so now we have that on the very top of our website if we click on this it'll drop it'll kind of bring you into this other little window here that'll show you a lot more editing tools for this specific section the first thing we want to do is select a product we have one product so I'm going to click on golf training detection mat I'm going to change the name of that in just a minute but we are going to select that so now by default we've done basically nothing and we have a shoppable product on our store this this is now ready for somebody to land on our store uh they can go and say buy it now it'll bring them over to the cart uh and it's really like like I said really little effort that we did and that's already ready to go so let's so let's continue editing the rest of our site if we go down here we can see browse our latest products I don't really like that section so kind of collapsing the first one that is the slideshow section right here I don't really need that so I'm going to click on the delete button I don't like that right there and then featured products since we only have one right now it doesn't really make sense to add that so I'm going to delete that one as well our website is super simple now but I would like to add a little bit more here a little bit more information about the product so if we click add section let's find one that adds a little more text so rich text is good image with text is even better so I'm going to add that I would like to add an image right here but I would like the image to be on the other side kind of changing up so you have image on the left and then image on the right so in order to do that we can click on image with text we can choose image second it'll put it over on the right side now we really don't have good images just yet so the ones that came with the product are are going to be pretty decent but let's go select image and you can see there are a couple that were already imported so let's say maybe down here we want to show uh this like a little bit more about the product we can say done that's going to import that so now we have an image on the right side there but you'll see within this little section we have of course image then we also have image with text that's the header right here and then we have pair like right that whole thing is right there and we have a button as well so starting off with the first one if we click on that we can edit that text and let's just say this is going to be we're just going to say a perfect swing uh we'll call it that just a nice little header that's kind of one line there we'll go back and we can add some text down here so we can add some text so we can add a paragraph down here and then click back and now we can customize our Button as well and this button is going to be uh order now and this can go to a product and the product is of course going to be the only product we have and we can choose a button style if you want it the outline St I think looks pretty good but you know what maybe that looks a little more clickable anyway we can change the colors and everything in just a second but we're kind of just building out the general format of this of this website right now now let's go back to featured product one last thing I wanted to change I don't really like the first image right there so I think that one sure it's great but I I think we could do a little bit better than that so if we click on this little icon on the right side of the product that'll bring us to our product page on Shopify and we can rearrange first of all we can change the name of the product the paragraph under the product and the Order of the images I want this one to be our main image so I'm going to click and drag that one to the left there we go and then I think I want this one to be last cuz we're showing that a little bit later I think that's probably a pretty good setup right there now we're going to rename this one now I just went over to chat GPT and I had it right up an entire uh product description right here so I'm going to copy this over so product description right there and then now we can say now come up with a product title so we'll call this Precision golf swing training mat that's going to be the title then down here the rest of the product looks pretty good we can choose the price it says $ 39.82 I think that might be a little expensive that's what it's suggesting we can always check out what other people are uh charging but I'm going to again change this image down here to that one I want that to be the main product variant we have the main image for that and now we can say actually again that seems like a little bit too expensive I'm going to say 34 $34.95 whatever we'll say save and uh hopefully that's the right price again this is something you will kind of experiment with a little bit more and figure out what the best price is so now we have the product kind of a little more optimized let's close out of this let's go back to our editor here there we go so Precision Precision golf swing training mat we got the price we have the color uh that I don't really want it to show color there that doesn't make sense we we'll fix that in a second size we don't need to show that either then when they scroll down you can see a perfect swing it tells you a little bit more about how it works and we can add another thing below that just to add more information maybe we'll add some testimonials down here so we'll add another section and down here we could find you can also search as well so testimonial see if we have one okay none of them are called testimonial but I know there's one that works well for testimonials um I think that here we go multicolumn that should work pretty well U multicolumn and here we're going to click on multicolumn we'll change this to test testimonials testimonials oop I added a column I didn't want to do that let's click on the next one and I'm just going to kind of make a bunch of these eventually once you have real testimonials you can add these in here as like real feedback but for now I'm just going to add just some kind of dummy ones just to show you guys how You' go about building this of course always click on Save on the top as much as possible all right so now we have our testimonials and then it looks like we have a button on the bottom I don't think we really need the button down there uh so that button we should get rid of so multicolumn click on that uh button label yeah if we just delete that it'll go away we don't we don't need that on the bottom testimonials so just a really pretty simple now let's add one last thing on the very bottom here I'm just going to go down and add one last section and this can just be image banner and uh this can say click on buttons delete the second one the first one is going to be um order we're going to say learn more and it's going to link to product again it'll link to that product we'll go back of course make sure you're finding one that you are allowed to use don't steal images if you have an image like if you go to a local golf course that would probably be an even better way to do that but just for demonstrative purposes I'm going to use this one right now so I'm going to select an image I'm going to add an image so we're uploading this one right now actually I just download I'm going to click and drag it over we're uploading that image right now as you can see right there and now I'm going to say done all right so that one's not too bad that that works now that's pretty good but I think that this I don't really like the color of that actually the whole website looks like some pretty bad color so so now I think it's time to start editing uh the design of our website the color scheme the text the stuff like that so this looks good so far as far as content goes on our website but now in the left side you'll see under sections all the way on the left side a little gear icon and that is going to be your theme setting so we're going to click on theme settings we'll start off with colors now the colors we've got a bunch of different schemes and so different parts of the website are going to use different color schemes so you'll have to edit each one individually but I'm going to click on the first one and I definitely want a lot more green I want more like it's a golf it's a golf theme right so we're going to choose uh this one I really want the text to be either super dark green or black uh I think black's probably going to work the best there as far as the solid button color let's go with a nice dark green maybe maybe like that green some eh maybe a little bit lighter than that we'll go with that green right there so uh the shadow I don't think we really have any Shadows on here but let's complete everything anyway make it a very dark green there as well so that's the first color scheme going to the second one this one is going to be uh I don't think we're really using this one a lot so I really want to fix the header right there so let's go to I think it's scheme three the background is this we're going to make that green or a darker green kind of the same green we were using before solid button color dark green Shadow dark green as well so that's looking a lot better so far we're getting some colors that that really start to match a little bit more on the very bottom again green there as well it's not the best look yet but we're making some progress here now you can customize all the other schemes as you use them since I'm not using the other ones I don't really think I need to do that but it's worth checking anyway like when you go to uh add to cart for example okay it's not it's good right there if we go to checkout uh we'll see that the colors all look pretty good here that's just PayPal stuff okay so I think that looks pretty good we don't really have to worry too much about the other color schemes they're just not being used right now so we can close that now the next thing I want to do is go to typography I think that font here looks pretty good to me but if you wanted to change it that's before you would do it it would be right on the left side here you could find uh any other font that looks good so maybe I'll go with that font for now I don't know it's not the best font but I'm going to select it and now we can close the font otherwise you can go through the rest of this stuff and it's going to be things like your dropdowns and your badges and uh any button things if you want to change the thickness or the opacity of them there's really a lot of stuff you can customize down here like if you didn't like this and you wanted that to be more transparent you could customize pretty much all of that over on the left side side here so actually scheme 4 right there is being used on the little Banner on the top so we're going to click on that I want this to be maybe a lighter green yeah light green kind of works well there and we can change the button color to a light green Shadow to a dark green or black we're not using it but there we go so now that is up on the top now speaking of that Banner though if we go back from colors we can click on sections on the top left that's called the announcement bar and if we click on that that's a really powerful tool you can add a lot of sales or free shipping or any type of call to action to that so I'm going to do just that right now so if we click on announcement bar or if we hover over announcement bar you'll see this will come up Welcome to our store I'm going to click on that and we're going to say uh this is going to be free or we just say um 10% uh let's so let's choose a discount here I don't want to just make a random percentage we want this to be uh maybe March or Spring discount 10% use code spring 10 and we can have a link there this link goes to products again we want as many things linking over to the product as possible we'll say Precision golf uh that's the product right there now we can go back you can also have other announcements that it Cycles through so if we add another one maybe this could be um free free shipping free shipping when you buy two and this again could link over to the product it could go here and so if somebody buys two of them maybe they'll get free shipping so now let's go back click on announcement and we can choose how fast they're going to rotate maybe every 6 seconds you'll see the next one show up kind of just cycling through those on the website all right so this website I think is actually really coming together pretty well it's looking pretty solid not a whole lot here but but it's definitely like that's a simple enough website and it looks pretty good but there are a couple big glaring problems one we've got this navigation that doesn't really make sense we don't need us people to contact us we don't really need a catalog here uh home looks good and also it's not called my store right now we need to change the name of it from my store to to a more proper name for our website but before we do that one last thing I want to show you on this editor is super important probably the most important thing you can do right now is click on this little button right here that says mobile you want to check out your mobile site make sure it looks good here as well because honestly if you're advertising on Tik Tok or any social media platform out there almost all of your traffic is coming from mobile and people are going to be seeing your website from a mo from a phone and it's going to look like this so this again looks great I really want to get rid of those to I'm going to get rid of that in a minute um but going down product features a little paragraph there testimonials a little image down here improve your game subscribe to our emails that looks perfect that's exactly what I want this to look like I think the website looks great right now and uh we're ready to go back and start changing the navigation and the name of our store like I just said so to customize that little menu right there we can click on header let's click on header and down here you'll see menu uh where was menu menu right there main menu we can click on change we can change the menu and let's create a new menu that will bring us back to our Shopify settings and from here this is called navigation we can call this uh header menu header menu one and we can choose the items that we want so let's add a menu item the first one is going to be uh this this could be home and this could just be our homepage We'll add that we can add another one and this is going to be uh the golf swing mat this can go to a product and we can link over to our product there we'll add that and then maybe we want to add another thing about um Instagram and from here we can paste a link and I I recommend making like an Instagram for this an Instagram business for your product I have a full tutorial on how to do that how to make an Instagram business page uh so I'll link that video down below after this definitely make sure your Instagram business page is created so I'm going to add that just a little link there so people can kind of go and and see some more images or maybe you can repost and kind of make it a little more popular for your product to be shared on social media so I'm going to save this now we can go back and we want to go in this other tab here we're going to choose so let's refresh this we should have a new menu there new menu option that is so we'll change the menu Change menu and we can choose header menu one so let's save that if we refresh it you'll see that that should be showing up on the top it should say home golf swing mat and then follow us on Instagram we've got all three we can test the links so golf swing mat brings us over to the product page let's go back let's click on so make sure we're saved let's click on exit and now what I want to do is rename the store if we go down to settings there are some really important settings we have to set up now one is going to be the store name of course we'll click on the pencil icon we're going to rename this to we're going to call this perfect golf swing mat we can save and that'll actually be showing up on the top now so and now that we changed that if we go to a new tab and go to golf matat doco it should say there we go perfect golf swing mat is the name of the website and we can see the website looks pretty solid okay good start but now we have some other things we need to optimize on here so if we go back to settings so the next setting we need to worry about is actually down here you'll see uh where is it check out payments there we go payments is what we want so right now nothing's set up so nobody can actually make a purchase we want to set up Shopify payments I recommend also setting up Paypal the idea here is just to make it as easy as possible for somebody to purchase if somebody is willing to be a customer they don't have their credit card with them maybe and they have PayPal you want it like you want to enable them to check out you don't want to have any roadblocks that are unnecessary so we can set this up I'm going to set this up right now uh starting off with PayPal right here um we can complete setup and all you have to do is connect a PayPal account to start accepting payments so I'm going to do that then we can agree and connect and that will bring us back to Shopify let's go back to Shopify and now like just like that PayPal is set up with our Shopify store super easy to accept payments that way but but I think a lot of people won't be using PayPal necessarily many many people are just going to have their credit card with them or Apple pay or Google pay um who knows maybe even metap pay I'm going to complete the account setup with Shopify payments that's really going to be the main way you'll accept payments of course there are other ways if you have a third party that you want to integrate you can set that up as well we're going to just do Shopify payments for this video though so I'm going to submit the details about my business and then at the very bottom right here I'm going to blur out my personal details but you'll see the statement descriptive this is probably the most important thing you can customize here if somebody sees that on their credit card statement they're not going to remember what they purchased and they are going to dispute it or at least many people are going to dispute it you don't want to have to deal with that make this as clear as possible so we're going to call this golf golf golf mat we're just going to call it golf mat store I'm just going to call this golf mat that way anyone who makes the purchase they'll see golf mat on there they'll remember what they bought they're not going to dispute it and now we can turn on two step authentication you really should have this anyway so I recommend setting this up you can set up a uh first of all sign into to our Shopify account it wants us to resign in here for this for the security details of course and then you can get an authenticator app there are a lot of different ones out there you can also use our security key you could use SMS if you wanted to do texting authenticator apps are super easy like Microsoft has a pretty good one Google has one there's a lot of them out there so just download an authenticator app scan that QR code and then type in the six-digit code in the bottom and that'll enable it going to turn it on download the recovery codes say continue so then that'll bring us back to the payments tab where we were uh you'll see Shopify payments they can now pay with that um it'll tell us when the balance is ready to be used it looks like we were approved so we should be good to go and now we can actually run a test order so I highly recommend doing this um if we go into a new tab you can hit control shift n or command shift n that'll bring you to an incognito tab and then then you can go to golfmates pretty good we can go down here and either buy it with shop pay or just add it to the cart let's add to the cart and you see that entire checkout process uh so I'm going to say checkout I'm going to enter my information then we can enter our credit card information right here we can also do shop pay or we could pay in installments we could also use PayPal so many different ways to actually make this payment so I'm going to enter my credit card information and I'm going to pay now so now our order is being processed it says thank you it's going to be shipping it shows a nice little checkout or a nice little confirmation page here so it shows a map there you can download shop to track your package like I just think this is a really nice clean way to have a product ordered and now if we go back this kind of leads me into uh the customer management the other side of it so we have our store built and mostly ready to go there but if we close out of that and we go back to our apps so click on apps you'll see Zen drop right there we can open open up Zen drop in a new tab and here you'll see orders so on the left side we now have one order now the order is not fulfilled yet it's not it's received but nothing actually happens until we actually go and fulfill that order so there's some really cool things we can do with Zen drop on the top here so one is autof fulfillment and two is branding they're both really cool uh autof fulfillment is going to save you a lot of time kind of does as you would expect it automatically fulfills these orders but if you don't want to do that whether it is for like a credit card limit reasons or whatever you can come in and manually fulfill orders one at a time uh and so in the beginning maybe that's the best way to do it but definitely make sure you're not forgetting uh or else you'll run into some problems so check this at least once or twice a day to make sure you fulfill all of your orders unless you want to turn on autof fulfillment so for this one I'm going to click on fulfill order we can fulfill order just click on fulfill order and it says there's no credit card attached so that leads us into the next step we have to add our credit card here going to add my payment information uh for the back end because ultimately like I said the way this works with Drop Shipping is somebody places the order on your website that money goes to you and then you place an order with Zen drop and then they'll ship it to the customer you can kind of automate it uh and have things run a little more streamlined so it's not like a manual order every time but generally that is what the process looks like so I'm going to enter my credit card information right now there we go so the credit card was added we fulfilled the order we can say okay it is now processing and now it says very important information about your first order first of all processing time do vary they try to keep it as low as possible but it's good to have that disclaimer secondly they can order Safety stock so as you start to sell more products um they'll kind of build up what the buffer is in the beginning there might not be a lot of inventory depending on if anyone else is selling it but eventually once you start to sell a lot you'll definitely get some more built up and uh Drop Shipping suppliers are not logistics companies the other thing they're kind of just giving you some little disclaimers down there I'm going to say accept and now we're ready to go so that order is now processing which means it's going to be shipped out to the C customer which was me in this situation and that's set up now like I said autof fulfillment could be really cool we do daily or autof fulfillment I'm just going to turn on autof fulfillment in order to do that they want you to upgrade to zendrop plus you could do that especially once you start making orders I recommend eventually doing that but when you're getting started off it's probably not worth doing that it's worth it to go in once a day and fulfill your orders but I just wanted to show you Zen drop plus gives you some really cool things $100 in order credits um again this is not affiliate so there's no there's no benefit from to get you to do this uh in fact I would recommend not doing it in the beginning but it's worth eventually upgrading um to get that autof fulfillment and save yourself some time in addition branding is another thing you get with that uh so you can have branding on your packaging so when somebody receives it just like a nice little card in there that says like hey thank you for ordering uh here's a discount code if you want to order another thing you get 20% off and that could be a really great way to reduce your marketing budget and increase repeat purchases uh with the physical card that somebody gets now while we're here on Zen drop I'll show you a couple other things on the left side we can go to dashboard that'll kind of show some analytics about sales and costs so you can see so far today we made $222 7 cents of profit um because there was one order and that's what the cost was you can see down below um the shipping was paid by the end user by the customer which is something you can do you can set up free shipping if you wanted to of course it depends on how you plan to run your business we can also go down to my products and manage what our products actually are um we have all of our products uh they should are already be over there so store listing and sourcing there we go there's our product if you ever want to change anything you can add a new product you can pause this product you can unlink it stuff like that and then down here you'll see there are some other cool things uh if you want to look up other trendy products more product research can be done within Zen drop here so that's Zen drop that's our store but we're not done yet now sure we have a store but there's a couple key things we want to change in the store and then we are ready to set up our marketing so in order to do this I want to close out of setting within a Shopify dashboard and first of all tying up one little loose end here remember how we had a discount in the top uh on that little Banner on the top the the announcement Banner we actually have to set that up in order to set that up so on the left side if we go down to discounts we can create a discount and there are many ways you can set up discounts first of all you can do amount off products a product discount uh that is what I'm going to do right now the discount code I think I said was spring spring 10 is the discount code it's going to give them a 10% discount on specific products this specific product right now is going to be that we can add that they'll get 10% off now you don't always want to add a discount there um for now I'm just going to show you guys how to do that because I did add that to the top maybe to encourage some more sales and so I'm going to say no minimum we can do all of that uh no limit if you wanted to limit to like one per customer um or how many times can you be used in total like if it's a dollar discount you could say hey maybe this is only allowed to be used like 20 or 200 times whatever two first 200 orders get that discount and then we can add a start and an end date as well if you wanted to set an end date I'm just going to start it and leave it running for now so I'm going to save that discount additionally if we go back the other one I think we said we were going to add was free shipping so if we buy two you can get free shipping so again you can kind of have uh right here so free shipping um you could have automatic discount and this could be free shipping when you buy two and so you could have free shipping with anq or Min minimum purchase amount or minimum quantity so I'm going to say minimum quantity of two so when they order two they get free shipping here and that is going to be valid for all products so I'm going to say I'm going to say save and now we have that discount available as well all right so now we're ready to get into the marketing aspect of this Drop Shipping Store there's really two main tools I want to use one of them is going to be organic and the second one is going to be paid now the paid one is really what you'll probably use most of the time in the beginning but you definitely want to set up the organic marketing method so that as you start to scale your store you can retarget traffic you can get more sales that cost less money which obviously increases your profit margins so the first thing we want to do is go down to apps and there's two things we want to install the first one I'm going to type in Tik Tok and this is incredibly powerful because it does two things this allows you to run Tik Tok ads and integrate deeply with your Shopify store and the second thing you could do is set up Tik Tok shop now look into Tik tok's rules wherever you are to see if you are allowed to do any Drop Shipping sometimes in some regions there are restrictions on that uh but like I said in this video we're really focusing on the ad aspect of this I'm going to click on install we're going to be installing that to our Shopify store so we're going to click on install down on the bottom right there and that's going to be the first of two apps we want to install I'm going I'm going to install them both right now just to kind of get it uh get it done with but here you can see let's click on this little pin so we don't have to look for that again it's going to save us a lot of effort in the future now in a new tab I'm going to type in santell Media /ti Tock now remember before we went to the same page but last time we navigated to the product or the creative Center to learn more about products this time you're actually going to be getting a lot of free ads out of this so it matches dollar for dooll up to $1,500 at which case you also get uh onboarding support as well so you're matching like you're getting free money by going through this link which is in the description below or like I said type in sandal media.com Tik Tok uh obviously cost you nothing it is an affiliate link so it helps helps us but honestly it helps you as well like you're getting you're getting free money out of this so it really kind of is a win-win for everybody so if you go through this link we can click on get started we're going to select our industry and so I am selling like a little golf mat so I'm going to say online I'm going to say retail so I'm going to say um Sporting Goods sporting equipment looks like that the business name that we have right now um I'm going to call this one so we're going to call this perfect golf swing mat and then click here and click on get started now we are creating an advertising account right now to run ads on Tik Tok for this product and it's probably the best way to run ads I would argue and say it is the best way to run ads right now uh for selling anything that is being drop shipped because if you make a good ad which most people struggle with and I'll tell you how to make a good ad it's really not as difficult as you think it's quite easy actually and if you make a good ad it's very easy for Tik Tok to find the Right audience that is very interested like golf for example there's so much golf content and so many people watching that golf content that this will be very easy to find at the Right audience then the challenge is really just for us to make a high quality ad which like I said I'll show you how to do in just a minute so let's read through the policies let's accept all of these select where we live we can choose automatic payment method go to ads manager and because we already made an account earlier in the video we don't have to do any signing in so that's why I did that earlier kind of just save some effort right now and now we can choose if we want to do an advanced or a basic ad that we're trying to trade I'm going to go to Advanced kind of allows us to do a little bit more basic makes it a little more streamlined when you're starting off but I want to show you guys Advanced to so you know all the tools that are available so we're going to say got it so you'll see on the left side we have three different tiers here the first one is your campaign this is going to be the highest level everything is underneath the campaign the campaign here we are going to say we're optimizing for conversions that's really the campaign we're doing and because we only have one product this campaign is going to be optimizing conversions getting people to purchase that product then below that we have add groups now add groups could be there's a lot of different variables here really the most common one would be targeting different audiences you could do different scheduling different things like that and then below that you have the ad the actual media that is being shown to the end user who's hopefully turning into a customer the ad might have different actors or actresses it might have uh maybe captions on or captions off it might be a slightly different video style could be AI it could be a human voice different versions of that we'll talk about in just a minute but the advertising objective the first thing that we're actually going to do we want to do website conversions so we're going to click on website conversions I'm going to leave smart performance campaign off right now you could turn it on and it does a lot of stuff on the back end then the campaign name I'm going to call this conversions I'm going to call conversions Das golf matat because that's what we're trying to do golf matat conversions is what we're trying to optimize anyone who actually goes and makes a purchase we can choose if we have ad categories no we can create split test CBO is going to be optimizing your budget at the highest level I'm not going to do that right now and we could set a campaign budget as well and just say for this whole campaign don't spend more than let's say like $150 I'm just going to go with that for now so we'll say continue now we have our add groups I'm going to say got it the add group I'm just going to call add group add group add group one just for now uh we can call it really whatever we want but you'll see the the website right here is not actually linked at the moment so remember that's why I kept this tab open uh we'll go back over here and you'll see this right here if you don't see it let's go back to the other tab I'll show you how to get there just in case you closed it by accident um so remember I said we're going to pin Tik Tok down here if you click on Tik Tok that'll bring you to the same page you'll see uh this page once it loads should look the same as this page right here sure enough there it is that's what we wanted so first thing we're going to do right here is set up Tik Tok right here Tik Tok marketing uh selling on Tik Tok we're not going to do that just yet we're going to set up now on the top though we're going to to click on connect and that way it links up everything so whenever somebody goes from an ad on Tik Tok goes through our store and they make a purchase that's all going to be recorded using what is called a pixel it tracks uh what people end up doing on your store and allows you to decide all right this ad worked well because people added to the cart and they made a purchase this ad did not work well because they went to the website they added to the cart but then they didn't purchase things like that you can kind of track what works best you get a lot of insights and analytics with that so I'm going to click on connect then we can say create then down here we can say connect for the ads manager and then below that we should say maximum there should be three options that show up there we go so I'll leave it on maximum right now so maximum I'm going to say confirm and then lastly we'll just confirm some company information on the bottom it looks like it already was done and we'll say finish setup so there we go just like that we are now connected it says pending account review that shouldn't take long but if we go back over to Tik Tok we should be able to refresh this and we should be able to find our our ad group now so our Tik Tock pixel within the ad group if we click on the drop down there we go Tik Tock pixel for Shopify we're going going to select that one so now we're good now we're continuing on with this ad group it's tracking on our Shopify store with the right product that's what we wanted um and we can choose our placements let's go to select placement instead of automatic I don't want it on the global app bundle I don't want it on pangle I just want it on Tik Tok and I definitely do want to include it in search results I think that's a really powerful tool that could often be overlooked then down here we have the target audience we don't have a saved a audience yet but we can choose all right who are we actually advertising to you could narrow down by male or female and you'll see on the top uh the number of people that you're actually you have access to so you can see substantially lower compared to all ideally I think that would be about half uh you can see a fairly broad it's a little bit too broad for what want but Tik Tok does a really good job of narrowing down for us so I could really just say hey maybe I don't want anyone under 17 uh just because you know different advertising laws and also they might not have as much disposable income down here I could say we want people with high spending power so it's a lot easier for them to make the purchase we could choose household income as well which is really interesting how Tik Tok is able to estimate that we have uh the audiences then we can look at interest and behaviors I'm not going to add any of that but if you wanted to say hey maybe they're interested in golf golf interests sure we could add that just kind of gives Tik Tok a little bit of a head start into what the ad should really be targeting um but like I said they optimize it very well um on their own so this says we have a very narrow audience right now because we we put that in there um if I wanted to let's say get rid of that we have a much broader audience um and I'm so I'm going to leave it like that I'm not going to I'm not going to add the golf interest necessarily then we have the budget optimization so we can optimize our budget at the ad group level right here uh or at the campaign level or at the ad level so right here budget and schedule let's just say daily you want to have some amount so you can you want to have enough that you're getting actual real data from this um but you don't want to spend too much that you lose all your money early on and and you end up like not being able to uh continue your business for long enough like the whole point here is to learn so spend a small amount whatever you're able to do maybe it's $20 a day maybe it's $100 a day maybe it's $5 a day I don't know whatever your financial situation is figure out what the best is for you but keep in mind spending more now doesn't necessarily mean more sales don't get too excited this is really meant for learning in the beginning the first couple days we want to find out which ads perform the best once we find out which ones perform the best then we can amplify those and put a lot more money behind them and that's where you really start to scale and get a lot of your sales so don't blow all your money too soon and end up like having the most expensive experiment ever that then you learn but you don't have any money to to run the ads then so for this one I'm going to say uh $50 cuz I I want to get some real information from this um and like I said we're actually getting a nice price match on that as well so Tik Tok is going to do the dollar for dooll when we do $100 like I said and so I'm going to actually I'll say $100 I want to match that so we'll spend so I'm going to say $100 this definitely higher than I think you should do um but I'm just going to do it so you guys can get some data in this video and kind of see what I'm actually talking about um by the end of the video we can schedule that we can choose the optimization goal like I said conversions uh maximum delivery or cost cap so you can see the details right here maximum delivery is going to spend your budget fully and get the maximum possible results getting the most conversions or cost cap is going to optimize based on like the the cheapest ads available so it really keeps your average cost per result lower at or lower than your bid so if you know like eventually what your profit margins will be or what you really want them to be and you say hey I don't want to lose money on a product um but I'm going to say maximum delivery for now because I just I don't know just for the point of this video that's exactly what I think makes the most sense now I'm going to go next it looks like there was a little error here okay I forgot to enter the optimization event super important we want to optimize for when people actually complete the payment this is when somebody goes and purchases the product uh we want to make sure that we're doing that now alternatively you could say when they added the cart or something else but realistically we care about purchases and that's what I'm going to add in there so now we can say next next we shouldn't have any more errors I think so the next thing we want to do is start on our ad I'm going to name the ad right here I have a file I'm going to upload but I'm going to talk about how to make Tik Tok ads in just a second the different ways to either hire people to make them or to make them yourself so we're just going to call this golat dc1 uh some user generated content you can turn on spark ads or not I'm going to keep this off um we can also set a custom identity so we can select a profile photo and a a screen name so I'm going to say perfect Swing Golf mat perfect Swing Golf mat uh say create and then the ad format we're going to keep it as a single video on the right side you can see a preview right there so perfect golf swing mat that's what it shows up as looks good now we can click on upload I'm going to drag a file over here uh just a little Tik Tock ad that I made a little earlier a pretty basic one this one I didn't really spend a lot of effort on because this is just a a demonstration for this video and that's going to upload I'll click on upload on the bottom might take a minute to upload but while it's doing that we can continue on one thing you want to note is that uh when you're editing videos you can actually go to cap cut a really easy way really easy tool that is free uh it's made by bite dance to the same company that makes Tik Tok so it integrates really well with Tik Tok and everything works well so now we can enter the text down here under the ad make sure this is a call to action so uh I might say something like so I might say achieve a better swing than 99% of other golfers uh with one one simple drill something like that I don't know something pretty pretty basic but it's a call to action and also a promise as well so you can customize a call to action if you want a dynamic or not you can you can edit that uh Dynamic is just going to automatically show different call to action text uh to maximize performance I usually leave it on Dynamic that's fine by me we can set up the destination this is going to be a URL so you want to copy the link to your product page here so I'm going to copy my product page I'm going to paste that in the URL box then we can check the box to agree and then down here make sure you say you see website events and it should say Tik Tok pixel for Shopify make sure that's there we don't need app or offline events that doesn't really matter here and then we'll just wait a second for the ad to finish uploading all right so now it's finished uploading I can go down and click on submit it's going to ask if I definitely want to submit I'm going to say yes and now it's going to ask me to set up a payment method to actually pay for this ad so it's going to take a second I'm going to add my credit card information right here to verify it says right there will be charged $10 uh it'll be refunded in 1 to 15 days so don't worry about that but that's just verifying that our credit card is legitimate before they start running these ads and then we're good to go with that ad we can click on back to campaigns and here we can see we have three tabs across the top right now it says not delivering that's because it does take a little bit to review this so it might take a couple hours until this actually starts running but if you just close out of this it'll automatically start start running and luster is an error but you can see like I said we have three tabs across the top uh one is going to be add so you can turn this on or off if you want to have the individual ad running or not running as you can see right here we could also go to the ad group and turn the ad group on and off or the campaign on and off so if you have multiple campaigns and you don't want to send budget to one of them you can just turn off that entire campaign uh or of course you can turn off individual ads and turn on individual ads uh really quite easily now if you want to make more ads so like I said I recommend making multiple ads in the beginning you can just click on Create and go through that same process again uh really quite simple the second time around all right so talking about the marketing it's been a couple days and the product actually did arrive so from that aspect I really wanted to kind of get a better idea of uh the quality of the product so I could figure out how to Market this in addition having the product in my hands also really helps me to capture my own content to kind of try some different things and see what actually works but there's two different main routes of marketing this one is going to be the paid route the other one is going to be organic and there's some kind of in between stuff that we're going to talk about as well starting off with the paid of course we can talk about Tik Tok ads that's going to be a huge part of marketing this and I'm going to talk about how to actually make the ad but when you're making the ad you could either film it yourself or you could hire other people to make it for you which in many situations is going to be not only easier it's going to save you a lot of time but also you're not going to have to get any equipment for this you don't have to worry about figuring out how to do this you're hiring a professional to do this for you so when you make an ad on Tik Tok one of the really popular ways people do it now is by hiring user generated content ugc there's a lot of platforms out there you can find people uh that you can hire and they'll send you usually three to five copies of a video that you can use to run as an ad and when you get this sure like what a lot of people like to do is they actually run it organically first they post it on their Tik Tok see which of the five uh really did the best or maybe which three of the five do the best and then they'll go and amplify those on Tik Tok the problem with ugc content from those platforms is that typically that ends up being quite expensive when you're getting started out if you don't have a lot of funding there are alternatives that could save you a lot of money but if you have the funding and you're and you're willing to do that that could be you know it's a tried intrude method that many people do use but the second alternative is to have somebody else make the content that doesn't cost a lot of money meaning they're not already on a ugc platform looking for money that's not their only job so where might you find someone like this well a really good example would be a smaller Creator and and I think smaller creators are going to be a really powerful aspect of your marketing not only from this side but also something else to talk about in a minute but from this aspect you can reach out to smaller creators and see if you can pay them typically a lower fee to make a video for you so if they're already getting you know a couple thousand views on Tik Tok and they're able to like maybe they're not making a lot of money maybe it's a side hustle or maybe they're just really trying to leave their job and go full-time and and they're willing to do smaller jobs like that for some money that could be a great way to get some ugc content that is not on the platform so the way to do that would be really just to be going on Tik Tok searching for keywords related to your product and finding smaller creators that are still getting some views or even if they're not getting views creators that you think just really have the quality that you're looking for in your ads then of course the third option is to just make the ads yourself now I have a full video on how to make Tik Tok ads I really covered most of it in this video um but if you ever want any more details I'll link that below as well but in essence when you're making an ad uh for a product like this for example you would really want to start off with one a really strong hook your first sentence has to be really captivating uh and you can really decide ahead of time what feel you want for your ad um and what I recommend doing is looking at other successful ads on Tik Tok I showed you that platform earlier where you can review different ads for different products and what I would generally recommend doing is just kind of looking at which ads did the best which ones are similarish products to what you're doing they don't have to be like related to golf in this example but anything that would be like for self-improvement maybe Fitness different things like that and you can look at how they structure the ad and then kind of make an analog for your ad so that's that's one way to kind of figure out what your script might be a second way would maybe be to figure out what the general feel is going to be is it going to be a funny ad is it going to be a serious ad you want this to be something that captures people's attention and is also very sharable which is why the first sentence like I said is going to be so critical you want to essentially explain in the first sense don't hold don't hold a lot back you want to make sure the first sentence just blows them away and breaks common knowledge or otherwise just gets them to stop scrolling to wonder a little a little bit more about this product generally you want to tell a story in the first sentence um just like one quick sentence that grabs their attention then the second two to four sentences once you have somebody's attention they're still like you know they'll wait another couple seconds and try to get more information so you only have maybe two or three more sentences that you can then basically tell that story more and really resonate with them uh talk about the pain points and and kind of build a connection with the with the viewer and then the final sentence toward the end of your minute one thing that many people actually do forget to do is a call two action so you want to make sure that you're not just saying like oh this is a good product you should buy it people are going to scroll right away they don't want an ad like they used to see on cable television years ago they want something that feels like organic content that resonates with them is either funny and they're going to share it with their friends or is just something that like yes they realize that's the same problem they have and your product is going to fix it and then at the end like I said you have to remember to say like you need your call to action to get people to go and click and actually purchase your product so making your own ad again is going to take a lot of time if you're going to do that route don't just make one ad and put a lot of money behind it more money will not make your ad better generally what I would recommend doing is make maybe like 10 to 12 ads if you are trying to really save money and go that route you can make 10 to 12 different ads go for completely different scripts try different methods film with your phone film with if you have a professional camera use that just try different things and then publish them all as organic content on your Tik Tok account and then look at those 12 see which ones got the most if they're all getting 180 views and maybe two or three of them are able to get a couple thousand views within say a week maybe two weeks then you can kind of you can be pretty sure that those three did something right at the very least they have higher retention they're getting people to watch it a little bit longer which is a good sign that means that you can then use those and iterate on them so you want to make subtle little changes in them and just keep doing that until you find videos that perform better and better now you can also of course like once you find ones that start to work better you want to then run them as ads to see how well they actually convert to purchasing customers in the end so that's kind of the spectrum of how you can set up your paid ads I'm going to film one of my own for this product right here um but that's that's really what you want to focus on when you're making your ads this is going to be the bread and butter of a successful Drop Shipping Store is having a really good ad and the key there of course is making a lot of ads and iterating like one specific thing on each version of the ad and AB testing everything and seeing what is optimizing it and what is holding it back until you eventually have an absolute profit machine that is so good at converting customers so that was a lot to talk about right there again it's going to be a really wide spectrum of action here depending on what your budget is what your capabilities are if you're comfortable on camera if you are somebody who's filmed things in the past or not all of that's going to really play a big factor into choosing what your route is for getting the ads made but no matter what iterating and taking a scientific approach to this is going to be absolutely essential now talking about the other aspect of this again this is still within the I would categorize this as paid marketing although it doesn't have to be entirely paid uh it's like pseudo organic in a way and this goes back to that small Creator thing I was talking about one of the biggest ways to get your product out there is to literally get it in the hands of people who are influencers people who already have audiences or at least know how to make content and they're putting it out there for free on their own platforms that way you're not paying to amplify this you are either just giving them the product and they're going to make a video for free because they're getting a product that's interesting and it'll make good content or maybe you're paying them a small fee especially smaller creators that could be a really great way to do that when you're just getting started out with a smaller product like this as somebody who works as a Creator every day what I would highly recommend doing is reaching out to as many creators as you can until you're getting maybe a dozen or or two dozen that are willing to make content for free in exchange for the product and something like this could be really cool because like golf is is such a such a natural Niche that a lot of people already watch a lot of content in and so something like this could be either a review some people could just review it and and just mention your brand and that might drive customers over to you or it could be something that uh people are maybe going to talk about like how to fix your swing and they just use this as a tool and don't feel limited to Tik Tok in this aspect in fact I would actually recommend if you can get people to make videos about this on YouTube for long form videos they're far more likely to convert better because they have retention for a longer period of time so if somebody's going to make a video about the top five uh golf training AIDS and yours is one of them and that video gets 100,000 views that could drive a pretty substantial amount of sales now moving on to the next category of organic marketing this is going to be I mean for one it's going to be some of what I said before about getting your own content put out there but that's generally not what I would recommend doing most of the time I think organic marketing is really best done by recapturing people who already purchased for you from you or encouraging word of mouth so whenever you're shipping a product like this especially when you're using Zen drop like I showed you earlier I think it's incredibly powerful to have a little a little slip in there it says like hey thanks for ordering like refer a friend and you both get $5 or something like that somehow encourage word of mouth so that people are are showing other people this and uh obviously if your brand is in any way associated with this if it's shown on the packaging if you have a card kicking around if you are able to get your brand on the actual prod by working with manufacturers those are ways that you can obviously encourage word of mouth and get a lot more organic marketing Associated and then the other way to do organic marketing is kind of a remarketing strategy that we really like to do which is going to be email marketing now email marketing by default uh there is some email communication between you and the end purchaser uh with Shopify by default like when when you just set it up they're going to get shipping notifications and things like that but we really like using omnisend with Shopify to retarget people a lot more because if somebody purchased one thing from you they're very likely to purchase other products as well so say they like this product and you come out with another training aid for golf in the future it would be very easy to retarget that same audience and it's in their inbox it's free to send the email to them so you're probably going to get a quite you know quite a few purchases from that so let's talk about how to set up omnisend with Shopify all right so if I just go back to Shopify first of all we have some analytics there from the first sale we have um one sale that was my my sample we'll talk about analytics in a second but if we go down to uh if we go down to apps down there and we type in omnisend we can click on this one right here in addition we'll have a link down below an affiliate link if you want to go through that link uh that can help again support the channel but I'm going to go right here we'll click on the account I'm going to say uh this one right here I'm going to install omnisend and omnisend is one that we have used a ton in the past both with Shopify as well as other platforms out there like woocommerce um it just super power F and they just have so much automation that makes it incredibly easy like I used to use way back in today I used a lot of MailChimp for a lot of different websites and while I I like MailChimp and it is powerful omniscent is just on a completely different level with ease of use and automation so I'm going to click on install and now I'm just going to give them some basic information name first name last name password and set up this account all right and now it's going to ask for our brand assets our logo so I don't believe we actually have a logo at the moment I didn't set one up when I made the store just a quick little aside here if you ever want to make assets like this if you want to make logos and Graphics a really great free tool I recommend is canva canva.com canva.com and that'll take you to uh a really nice editor that allows you to make all types of different things I'm going to sign in on a different tab right here so on the canva dashboard if you just type in for example if we want to make a logo you type in logo and there's going to be a ton of templates for Logos or what you could do is you can actually type in something even more specific so you could say maybe like golf golf logo golf logo and they're going to have a ton look at these these are all logos that you can get started with that are related to golf specifically and so maybe like this one right here would be pretty great I'm going to go with this I'm going to customize this template and you can kind of build your logo super duper easily now I'm not going to spend too much time going through the ins and outs of using canva uh there are other videos we actually have a video on their CH on our Channel as well specifically showing you how to use canva but for the most part it tends to be fairly similar to uh other softwares I've used maybe like PowerPoint or Microsoft Word for example click and drag things around um I think it's pretty user friendly a lot of stuff's on the left side you can find tons of elements you can customize anything on here change the colors like every single color on this for example and so I'm going to just kind of optimize this logo and then we're going to add it in we're going to go to share on the top right we'll download it and I'm going to add it to omnisend all right so I'm going to select the file we can upload from the computer browse my files and then I can can click on select now it looks a little weird right there um but you can see on the right side how the emails would actually show up perfect Swing Golf trainers that looks pretty professional in my opinion I really like that we can choose the accent colors and again from here this is where it's really useful to know the HTML code of that so if we just go back to uh canva right here if I click on any asset any any image there click on the color you can actually copy this right here so we're going to copy the same color from our logo so we have that on the email uh we can choose our font I think that all looks good and we're going to save the brand assets I think that looks really good okay now we have four things right here that they recommend doing this is a popup I'm going to x out of this just because I'm going to show you all of these anyway and and if you're watching this video in the future and maybe this popup doesn't exist anymore I don't want to mislead anybody uh or get anyone lost so I'm going to close out of this just so we can kind of walk walk through everything together so from the dashboard there are four main things right here um as well as across the top you'll see automation we're going to set up some automations for uh recovering abandoned carts we can also manage our audience we can have welcome forms so if we go to forms for example this would be a good way for people to sign up so on our email if you go to our if you go to our website sorry not our email and scroll down to the bottom so if we go down to subscribe to our emails we can actually direct this to omnisense so that's building the email newsletter that we can then automate everything um pretty easily so I'm not going to add a form on here we don't need to we have a website that does all that for us audience this is where you can see everybody all the contacts that you have uh so if anybody requests to be removed if they're unable to unsubscribe and they contact you you can go here and remove them manually similarly if anyone wants to be added you can add them manually as well now automation is really what I recommend doing the most of with omnisend that is by far the most powerful in my opinion so this I'm just going to click preview and start workflows uh select the discount for the third email so this right here is turn on abandon card and check out workflows this is like already pre-made we don't have to do much at all 30 email I'm going to say 10% sounds fine um we can continue set up so we can choose if we only want to use email or SMS plus email I'm only going to use email for now but omnisend is also able to use SMS if you ever wanted to do that and I can just say start workflows and now I could say show show my workflows and we have abandoned card and abandoned checkout so if anybody adds anything to their cart and they don't actually make the purchase for whatever reason maybe somebody came to the door whatever uh and they just end up not making the purchase they will then get an email that reminds them a little bit later just a gentle nudge that hey they have something in the cart and they can go and purchase that and if they don't do anything there's an automation it waits a little bit of time says it again and then on the third email it gives them a discount to kind of encourage the purchase a little bit more so I'm going to click on the abandoned cart one just to kind of see this a little bit more and it takes us into this little uh dot matrix you can see right here this is going to be uh the layout of our workflow so you can see the the customers enter the workflow when they add an item to the cart um and the triggers so okay if it wasn't updated so after 1 hour if they have not made the purchase then that is an abandoned cart so they get an email here that says hey your items are selling out fast you might want to make your purchase and you can customize this as well um you could send a test email and really check this out more then they wait another 11 hours and you can customize this hey maybe we want to wait another 13 hours or maybe another maybe like 17 hours so it's like basically the next day and we can update that and you can also say only on certain days of the week your C misses you that's something we've all seen that's a very common thing and then another 12 hours and then hey one last one last attempt here 10% off um to try to get that sale going now if you want you can move this sooner and just totally get rid of the middle one and say hey if they don't respond to the first one just give them 10% off in the next one just to kind of get that sale going I'm going to say update and we can publish the changes so that's what I wanted to do with omnisend of course there is a lot more you can create other workflows that if you just click create workflow there are welcome emails maybe you have like a like a 7day s golf tip program or something where like every day they get an email and it's going to give them like another video Lesson on some other part of their swing and and whatever like maybe you're just encouraging them to buy more products but you're also providing them value so you could have a setup like that like a welcome email when they first sign up for the for your email newsletter or just your email list in general and then every day like wait 24 hours send another one you could do that that works you could also ask for product reviews uh you could send order confirmations you could do when things are back in stock so if anybody's trying to order something and it's maybe not out uh maybe it's out of stock that could be that could be something you have there and of course like order follow-ups stuff like that um tons and tons of automations I recommend browsing through these figure out which one makes the most sense for you and of course there are uh omnisend let's see we get some free emails in the beginning like 500 free emails it's really nice that it gets you started like that and if you look at their plans once you really start getting getting things going $16 per month I think it's worth it if you really start to get things going and you get a lot of customers if you have multiple products that is uh because then you can just do those those upsells and $16 is generally cheaper than what you would spend on ads to get that many customers that you could get on retargeting here so that's omniscent I really like using that but going back to our store so really the last thing I need to talk about is just going to be my experience with this product in particular so Zen Drop Like I said you can order directly from uh you can get AliExpress through zendrop it does take a little longer and kind of defeats the purpose of Zen drop in many ways in my opinion I like using the ones that are fulfilled by Zen drop but even then it's worth buying them so I'm in Philadelphia this shipped from New Jersey it shipped uh about 3 days after I ordered so there was a little bit of a delay there and then it took about a week for this to arrive which I was kind of surprised by that timing so it's worth ordering the product before you go all in on on promoting uh like running ads behind it because if people end up canceling orders because it takes too long like that's money that you could lose so I highly recommend ordering samples first just to see what your experience is and maybe this product just was out of stock when I ordered it maybe that's was an anomaly or maybe they have other uh other products that are similar to this one on Zen drop that I could sell that would be a lot faster to ship right so this was shipped with USPS that's how long it took I have all the information on that um so overall I don't think it was too long where people would be canceling orders a lot but I would like to see the shipping just a little bit faster I do really like that it came in a very small packaging so it definitely saves some money on shipping um it feels like there's no way this could get damag it's just like a little m so that checked off one of the boxes shipping ease ease of shipping and lack of damage so there's very little that I think could go wrong that would cause returns it also comes with some nice little bonuses you get these little uh like foam golf balls so people could use these maybe in a garage without like destroying their windows and doors and you have these little pegs again not a whole lot that could go wrong with these the pegs to just kind of drive into the corner of the mat to hold it down when you're swinging uh and a really nice little add-on as well is a little Carabiner so you can clip this maybe to your bag or you could hang it up somewhere in your garage or something like that so overall I think this product I am very impressed with it um I think it's going to be something that will sell very well on uh like just drop shipping on this site if the ad is made correctly I don't recommend copying this because like a lot of people are going to watch this video and uh I'm sure a lot of them are going to copy this product so find other products that are similar to this one but I am very excited to see your products out there definitely leave a comment with what your product is going to be in the description below or any questions you have about Drop Shipping in general um but that's a quick crash course on how to set up Drop Shipping in I guess it was probably more than 30 minutes it was probably more like I don't know maybe there's even an hour but thanks for watching guys I'm Michael bran from sanell media and I'll see you in the next video

Channel: Santrel Media

Views: 368,711

Keywords: nate o'brien, mike o'brien, santrel media

Id: YqTqKH5wcvM

Length: 81min 9sec (4869 seconds)

Published: Thu Mar 14 2024