STEP BY STEP FORMULA TO BOOST ETSY SALES | How to get sales on Etsy in 2021

it can be so disheartening when you work so hard and you finally open up your etsy shop and crickets so if that's you you're in the right place because today i'm going to share with you my step-by-step formula that i used to jump start my second etsy shop and make over 2500 in revenue in just the first month [Music] [Applause] welcome welcome back to my channel if this is your first time here i'm kate i'm a wife mom etsy seller and business coach and my mission on this channel is to come alongside all you beautiful entrepreneurs out there to help you succeed so that you can make a living doing what you love and spending more time with your family and on what's important before we dive into the five step strategy let's go ahead and do our etsy shop shout out of the week congratulations to margaret b ceramics thanks for being part of our channel family make sure to comment down below to have a chance for your etsy shop to be featured on our next video now this is a step-by-step formula on how to jump start etsy sales in your shop so it's assuming that you've already covered the basics that you need to be successful on etsy which includes picking a proven niche on etsy having a great product great photography seo and shop branding a great analogy for what i'm going to be teaching you today is cpr so when someone performs cpr they're having to manually pump the heart to pump the blood through the body until the heart can regain its own natural rhythm and pump again on its own so essentially that's what we're striving to do here with your etsy sales since they're not coming in on their own we have to do some hard work and put in some effort to manually drive as much traffic as possible and get the word out as much as possible so that those sales will start coming in and then once you get a regular rhythm of steady sales coming in then the shop is somewhat self-sustaining and you don't have to go through this process over and over again this process is what we used when we opened our second shop earlier this year and we were able to get two thousand seven hundred and seventy five dollars in revenue in the first month using these five steps now that amount of revenue may not seem like a ton but we were actually selling lower priced items compared to our first shop for the amount that we were charging per item i think that was a really great amount of revenue for our first 30 days all right so let's hop into the first step which is to double down on facebook i'm assuming that most of you probably already have a facebook account but if you don't you want to go ahead and create one and you're going to invite anyone and everyone you know to be your friend on facebook so this is not a time to be shy this is a time to think of anybody you went to high school with your mom's friends your cousins anybody go ahead and friend everyone you can think of and then also start searching for some local groups that you can join so local business groups local moms groups even groups that are related to your product type just search all the different groups so that you can start interacting and engaging with people through your facebook page and through facebook groups the whole point of this process is to start driving traffic to your shop to hopefully gain some sales so you have to be on social media you really have to be able to get the word out about your shop because most people probably don't know about it yet and the algorithm on etsy won't kick in to show you in the search until you get a few of your first sales so it's up to you to drive the traffic in the beginning moving on to step number two which is to start a facebook group for your business now what you're gonna have to do here is to create actually a facebook page and a group for your business they have to be linked so you have to have a page and a group but the group is where the magic is going to happen so go ahead and create your facebook page and your group link them together and invite everyone you know to join the group just like you did in the beginning you invited them to be your friend but now you're inviting them to join the facebook group you want to make sure your group looks really professional with your business branding and lots of great information about your business and your shop okay here's where it gets fun so now you're gonna grow your group as big as possible so the way that you do this is to do a week-long of freebies really it can be any amount of time that you want but we did a week-long so we did monday through saturday and every day we offered a different freebie or free item as a giveaway the people that are part of your group will enter the giveaway to win and you establish the requirements for what they need to do to enter different things they could do would be to like your freebie post to share the post to tag friends in the post to comment there's a lot of different great things but what i will stress here is the best thing you can do is have them invite friends to join the group so i'm not talking about just tagging friends i'm talking about clicking the little invite friends button and sending an invitation to their friends to become part of the group you could even make it where the more friends they invite the more entries they get for the freebie giveaway it's up to you you can have fun with it and make the rules whatever you want but inviting the friends will grow your group the fastest i would recommend for each freebie day to change up the rules and the requirements a little bit so it doesn't get stale and change up the items that are available for the giveaway that day when we did the freebie week to grow our facebook group it was so much fun everybody loved it and it really grew our group a ton way more than i thought it would it's exponential growth because you only know so many people to invite a family and friends but when your friends are inviting their friends and then their friends are inviting their friends your group can really grow exponentially all right we're almost ready to move on to the next three steps but before i do if you're getting value out of this video would you give it a big thumbs up for me that is such a help to our channel and i truly appreciate it and also make sure to subscribe and hit the little bell for your notifications so you don't miss any of our future etsy videos okay step number three is to identify influencers to collaborate with this could be people you follow on facebook or instagram but i would highly suggest first thinking about your friend group do you have any connections within the people that you know in your circle that might have a little bit of a following if so you can reach out to that person and offer them either free items to review or a coupon code for a big discount in your shop for them to get their hands on some of your product to share with their followers now the key here is to try to choose people that are only a couple steps ahead of you obviously if you reach out to a blogger with a million followers and you only have a couple sales they're not really going to be interested they're probably not even going to give it the time of day but if you reach out to someone that's just a few steps ahead of you then you really could get some traction by collaborating and partnering with them this way you're getting your product out to people that you don't even know it has the opportunity to be seen by a lot more people okay for step number four we're going to go back to the facebook business group that you just did your week long of freebies and this step is to launch your product with a discount so on your facebook group you've been giving away items you've had a lot of fun you've been hyping it up you've been getting engagement getting followers and now people are ready to see what they can actually buy from you so you want to launch your product and you want to offer a big discount in the beginning to incentivize people to go ahead and make the purchase i will encourage you to sacrifice a little bit here even if it feels like you're just giving away things and you're not making money because the focus here is not to make money really yet it's to get the wheels turning to get some sales on your listings so that the algorithm will kick in and boost your sales in the search yes it may feel like you're losing out on the financial side a little bit with all of these freebies and discounts in the beginning but trust me it'll be worth it when those first few sales help your listings to get found easier in the search one fun thing you can do in your group is to go live to announce the discount and to announce the launch so a lot of people love interacting and going live is a really fun way to connect with people and to make it a big deal and step number five is to try etsy ads so there are a lot of different opinions about etsy ads some people like them some people don't my opinion is that they can be good if they're worth what you're spending on them so the only way for you to know is to try them out and i would start with a small dollar amount per day to set as your budget and just see if you get any return on them you always want to weigh what you're spending in your ads budget compared to the worth and the value that it's bringing through sales if you've been doing it for a while and you're not seeing any return with sales then i would go ahead and turn them off but if you are seeing some sales being made from them then just weigh what you're spending and see if it's worth it and if you should up your budget or not one note i'll make here is that you definitely don't want to become too dependent on them to where you can't make sales without them that's never a good place to be you should think of etsy ads as supplementing what you've already built with the algorithm and in search so in summary the whole point of these steps is to break through the competition to do everything you can to get those wheels turning and to get your first few sales so that the algorithm will kick in and then it becomes more self-sustaining so like i said it's not a long-term plan this is really to jump start to boost your sales right in the beginning and then things will start rolling and becoming more automatic i'm sure you've heard the phrase don't put all your eggs in one basket but i'm here to say if there ever was a time to put all your eggs in one basket this is probably it if you're really serious about etsy and you really want to make this your full-time income now is the time to put all your eggs in that basket to really go for it to try your best to give every ounce of energy that you have towards this and don't be put out for lack of effort getting those first few sales takes a lot of effort it can take some sacrifice you have to be willing to give in the beginning to receive something that's long term and good for your shop i hope you learned something today and i am so hoping that you get that first sale very soon also i want to let you guys know about our live q and a sessions that we're going to be starting in january on saturday mornings so you don't want to miss it i'm going to be answering your questions live so you can ask me anything from business to etsy to family any questions you want and i'm just excited to hang out with you guys the first one's going to be on january 16th at 11am eastern time so don't miss it see you next time friends

Channel: Kate Hayes

Views: 133,084

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Id: bm_ymsT9VcU

Length: 10min 0sec (600 seconds)

Published: Tue Jan 05 2021