- [Instructor] In this Shopify
tutorial for beginners, I'm going to show you step-by-step how to use Shopify to
build your own online store from complete scratch. So let's not waste any
time and get started. The first thing we're going to do is get us a 14 day free trial for Shopify. So go to the description of this video and click on the first
link you find there, or simply go to medicsmedia.com/shopify. Here we can now claim our free trial by signing up for a new Shopify account. Simply type in your email and
click on Start Free Trial. Then set your password and
click on Create Your Store. To save some time, we're gonna skip the
survey by clicking on Skip. Here you have to type
in the name and address of your business and then
click on Enter My Store. That will take us to the dashboard
of our new Shopify store. So let's start by choosing a store theme. On the left side menu,
we click on Online Store and then on Themes. Currently, the default theme
on Shopify is the Dawn theme, which is not bad, but for this store, I'm actually gonna choose a different one. So we scroll down and click
on Explore Free Themes. Here you can now choose
from 10 different themes that come with the Shopify plan. You can take some time to check out each of these themes for yourself and then decide which one will
fit your business the best. I'm gonna choose the Brooklyn
theme for this store. Once the new theme has been added, we can click on Actions and then Publish. And now we see that our
current theme has changed from the default one to the
new one we have just added. Now we can go ahead and click on Customize to start building out our store. Here's where we can edit
all of our store pages like our homepage, product
pages, collection pages, and so on. You can also check how
your store looks like on different devices and screen sizes by clicking on the desktop
icon on the top right and then choosing mobile
phone for example. However, we're going to make
our changes on desktop view. On the left side, you can see the structure
of your current homepage. It always starts with the
header all the way on the top and ends with a footer which
is all the way on the bottom and in between is the content of the page. By default, there are already
some sections on our homepage. First, we have a slideshow section, next, we have a text
section, a collection list, a featured collection, a featured product and a newsletter section. We can also rearrange these
by dragging them up or down, or we can also delete
sections by selecting it and then clicking on Remove
Section on the bottom. If you want to add something new, we can simply click on Add
Section on the left side and choose what kind of
content we would like to add. So let's now start adding
content to our homepage. We're gonna start by adding
a logo to our header. So we're gonna select our
header on the left side and then click on Select Image. Here I'm gonna upload
my logo for the store and then click on Select. I'm also gonna upload a
white version of this logo so that when there's a dark background, the logo will turn to white. To do that, I'm gonna upload the image
under transparent logo. And now you can see that
the logo on my homepage turned to white, but when I
changed to a collection page for example, it will turn to black again. So let's go back to our
homepage and move on. We're going to select our header again, and then scroll all the way down to the announcement bar menu. Here I can change the announcement text for the top of the website. This is a good place to
put promotional messages, like for example giving a discount code or simply putting something
like free shipping worldwide. Of course you can also
remove the announcement bar altogether if you want to. Now we're already done with the header and we can move on with the
next section of the homepage which is the slideshow. For the sake of this tutorial, I'm only gonna add one picture here, so I'm gonna delete one
slide by selecting it and then clicking on
remove block on the bottom. Then I'm gonna select the remaining slide and click on Select Image
and then add my hero image, which is what people will see first when they visit my store. Then I'll go to text alignment and put the text all the way to the right. And we also wanna change
our heading and subheading. Plus I also wanna add a Shop Now button. So under button link, I'm just
going to choose collections, all collections so that when
people click on that button, they will see all the product collections that we will add later in the video. However, we want to make
it stand out a bit more, so I'm gonna change the
button color to orange. Awesome. The first part of our
homepage is now finished. Now it'd be a good time to
save what we've done so far, so we're gonna click on
Save on the top right. So let's move on with the next part which is our collection list. This is an overview of
the different collections that we have on our store. By selecting this section, we can first choose a
name for our collection. I'm gonna name it Find Your Style. As I'm building a watch store here, I want to have a men's collection
and a women's collection. So I'm gonna delete collections until I only end up with
two separate collections. And now we can actually edit
and populate these collections in the back office of our Shopify account. So we're going to right
click on the exit button on the top left and then click
on Open Link in a new tab. That will take us back
to our Shopify dashboard. Here we'll wanna go to products
and then choose Collections. Here, I'm gonna delete
the default collection that is already set up
by selecting it first and then going to More
Actions and Delete Collection. Then we're going to
create a new collection and we're gonna name
this collection Men's. Now we can add the collection
image on the right side. Under collection type
we're gonna choose manual because we're gonna be manually
adding our products later and then we can hit Save. Now we can do the same process for all of our other collections. Once that's done, we can now put these
collections on our homepage. So let's go back to our editor and then select the first
collection in our collection list. And here we can assign the
corresponding collections. So I'm gonna choose
women's for the first one and then for the second
one I'm gonna choose men's. And that's already it
for my collection list. We can then move on and also
set up our feature collection. Here I want to feature the products of the new arrivals collection
that I've created before. So I'm gonna give it a name and then select the New
Arrivals Collection. However, as you can see, we don't have any products set up yet, so this is what we're gonna do next. So let's click on Save and then go back to our Shopify dashboard. Here we wanna go to products
and then all products. Then we're gonna add our first product. I'm gonna name it,
Minimalist Leather Watch and I'm gonna skip the description for now to save some time. Now we want to upload a nice product image and also put the price of the product and then also the available
quantity we have in stock under inventory section. If you want to, you can also go through the
rest of these options here and put in more information
about your product. Then we also wanna choose the collections that this product belongs to. So for this product, I'm going to add it to
the Men's Collection and also to the New Arrivals Collection. And now we can click on Save
and go back to our products. For all of our other products, we can now do the exact same process. Once we've added all of our products and we're ready to put them on our store, we need to change their
status from draft to active. So we're gonna select all of our products, click on More Actions
and then set as active. Now we can go back to our editor and now we can see the three
products that I've just added to the New Arrivals Collection. Then let's move on and go to
the featured product section and then we're gonna
select a specific product that we'd like to feature on our homepage, for example, this smartwatch. And now the last section
we have on our homepage is the newsletter section
for email marketing, which I haven't set up for the store yet, so I'm simply gonna remove
this section for now. Now we're gonna take a look
at the footer of our website. Here, we want to add links
to all of our legal pages of our website, like our
refund policy, terms of service and so on. So first we're gonna go back
to our Shopify dashboard, then click on Settings on the bottom left, and then go into policies. Here we can simply generate our policies using the Shopify templates. All we need to do is click
on Create From Template for each policy that we need. However, keep in mind that
these are just templates and that it might be a good
idea to read and adjust them for your specific business. Then we also want to
add our shipping policy. Great! We're done setting up our legal pages and now we need to make them
appear on our website footer. So we're gonna go back
to our Shopify dashboard, then click on Online Store,
Navigation, Footer Menu, and here we can add and remove
links on our Footer Menu. So first I'm gonna delete
the search function because I don't need it on my footer. Then I'm gonna click on Add
Menu Item, go to Policies and here we can add each of the policies that we have just created,
then click on Save Menu. Now we can go back to our
editor, click on Save, and then we can see all of
our legal pages in our footer. We can now also add our social media links by selecting our footer,
then going to theme settings and here we can easily
add our social media links which will then appear in our footer. Now we're almost done with our homepage. The only thing that we
haven't looked at yet is the top menu, which is the main way our customers will navigate
through our online store. So to adjust this menu, we have to go back to our
Shopify dashboard again and then go to Online Store, Navigation and then click on Main Menu. And just like we've edited
our footer menu before, here we can simply add and
delete links on our top menu. For this store, I'm gonna
simply add links to the Men's and the Women's collection
and also to the contact page, which is already set up by default. Once that's saved, we can
go back to our editor, save and now we can see
our customized menu on top. Awesome. So now what we can do is
play with the overall style of our store. Let's go to a theme
settings on the left side. Here's where you can match
the design of your new store to your brand colors and fonts. Under colors, we can
choose the default colors for various elements on our
page and under typography, we can change the font of our website and under Favicon we
can add our brand logo so that people can see it in their browser when they visit our store. Then let's go to checkout and add our logo to the
checkout pages as well. Awesome! So let's make sure all
of our changes are saved and then we can also take a
look at the mobile version of our store. So let's go to the top right and change from desktop
view to mobile view. Normally when we use a Shopify theme, everything is already pretty
much optimized for a mobile, so we don't need to adjust anything. Now we can also go through the other pages like the product page
and the checkout page and make sure everything looks awesome. Great! We're almost done with our new store. Now we just need to go over
some important settings and then we'll be ready
to launch our store. So let's go back to our Shopify dashboard. Then we go to online store
and then preferences. Here we can enter our store
name and add a description so that people can
easily find it on Google. Then we can scroll down
to password protection. This is where we need to
disable the password protection so that people can actually
visit our new store. However, we can only disable our password once we've chosen a Shopify plan. So let's click on save
and then pick a plan. I'm gonna choose the basic
Shopify plan for now. And don't worry, your credit
card will only be charged after your 14 day trial if you don't cancel your subscription. So now that our plan is active, we can go back to online
store and preferences, then scroll down and untick
the password protection. Then click Save. Perfect! So now our new online
store is actually live and people can go and
visit our new website. All we need to do now is go through some more important settings so we are ready to launch. So let's click on settings
on the bottom left. Under store details, we wanna make sure to put the store name and also the legal name of our business. Also go through the other settings here and make sure everything is correct. Next, we're gonna go to payments where are we gonna set
up our payment providers to make sure we can get paid. If you want to use Shopify payments, simply click on complete account setup and type in your information. You can also scroll down and set up alternative payment methods like for example Stripe, which usually has less transaction fees compared to Shopify payments. By default, customers will also be able
to check out using PayPal. If you don't want to have
PayPal checkout on your store, make sure to deactivate
PayPal Express Checkout. Now let's go to shipping and delivery. Then under shipping,
let's go to manage rates. Here is where we can decide
on how much we want to charge for shipping our products. I'm gonna make it easy for this store and simply set up free shipping worldwide. So let's delete the
existing shipping zones and then create a new shipping zone. Here we can create separate shipping zones for different locations. For this store, I'm gonna
have free shipping worldwide. So I'm gonna simply choose
rest of the world here, then I'm gonna click on Add
Rate, name it Free Shipping and choose $0. Next, let's go to domains. Currently, the URL of our new store still has the name Shopify in it which is pretty unprofessional. We wanna make sure to get this store on our own branded domain. So we want to either
connect an existing domain or we can simply buy a
new domain through Shopify and connect it to our online store. Cool. So now we have gone through
the most important settings and we can check out how our new online store looks like live. So we can go back to our dashboard and click on the little eye
icon next to online store. This will open up a preview of our store, where we can test the customer experience and make sure everything works perfectly. And if it does, our new
store is now ready to launch.
