New Car Buying Done Right - Ep. 5.231

hello welcome once again to Latos law I'm Steve Leto see we're talk about car buying experience a friend of mine just bought a brand new car and I followed her through the process and studied it because she called me for advice and I said hey it's okay if I take notes and talk about this on my videos and she said go right ahead go right ahead do your worst no I'm just kidding she bought a car and it's interesting because I'm always fascinated about listening to people's car buying experiences because as you know most people would rather go to the dentist for emergency work than they would to go buy a car so she called me a few weeks before she decided to buy the car and said I'm gonna be going car shopping pretty soon him do some research right now figure what kind of car I want to get and she said is there any advice you can give me right off the bat I said number one don't shop alone she's a woman and she said well unfortunately that's not a choice or an option I have and I said well you know I have to give you advice it's my job I said but the interesting thing is that she is a salesperson she sells she's a salesperson she's been selling things of 10 different companies 15 of her companies in her adult life and she's been selling stuff since she was in high school and she's worked in different positions as a salesperson as a sales manager bunch of different companies so the interesting thing is is what happens when a salesperson goes in to buy something in a high-pressure sales setting so I told her I said well you know just to let you know I only know one or two people that I think are actually qualified to shop alone especially car shopping and said you're probably one of them so don't let your guard down but you gotta be smart said okay I'll update you let you know what happens so here's what happen she's driving a car an older car about ten years old made by let's call it car maker a because it does not matter this is absolutely universal across all makes of cars so she's driving an older car car a she's thinking about buying a car be from a different car company car be is the company and they're identical and MSRP and are identical and everything else in terms of the classification of the car and rough gas mileage and performance and all the other metrics that you might measure a car by now a lot of people like myself I will have a particular hankering for certain kinds of cars and if you said hey Steve I found you a Ford Explorer and a comparably equipped Chevrolet whatever the equivalent is blazer Trailblazer or whatever does I pick none I'm tending to like the Ford I just like the Fords and they had a lot of Fords a lot of good luck with Fords I mentioned before my brother worked at for it so I have a thing for Fords but what can I tell you but she has no such biases she goes I'm going to go and buy whichever car gets me the better price and she was because I consider these two cars to be equal okay they're equal so I said okay and she goes now I'm gonna test drive one of each because she'd never test driven one of car B before she'd driven one of a for the last ten years she goes so I'll try to also factor in whether or not this car is as good as this car is likely going to be and I said okay I said so update me on what you do so the funny thing is I've bought cars before new cars used cars the last few cars I bought were Ford with a plan which is a discount which is a fixed price and the purchase price so not as much negotiation but I've been in situations before sitting there with a used car person just making stuff up and telling me this worst BS and you know I give an example I actually went into one car dealer a couple months apart once to buy myself a car and once considering to buy a car for someone else and the funny thing is is that we were both there on both occasions and the salesman didn't recognize us which I thought was comical most good salespeople are pretty good with names and faces I thought so the first time we went in to see this car sales person to look at a car the guy told me what his best price was and I said that's too high and as I started indicating I might be off I mean I'm just deal's off he goes well let me go back and talk to my sales manager he could fall over hit his head and he might say yes let me go talk to my sales manager he could fall over hit his head and say yes so that's a very very strange thing to say but I have a decent memory for unusual statements I also have a pretty good memory when it comes to places like where things are local like positional geographical memory and um a couple months later come back into that same dealership and now we're talking about possibly buying a car for the person who's with me and name a decent price and the guy goes I can't do that okay we're out of here and as he stood up he was hanging on let me go ask my manager he could fall over hit his head and say yes to which I just looked at the gonna go um does you manage your brain damage now from all the time he's fallen over hitting his head you know just hitting his head or and the guy's like what what like you use that line on everyone he goes no no no I just I just know what are you talking about didn't in the heart to tell him you used the line on us couple months ago but the sales process is bizarre it's painful so my friend goes into dealership B that's the one it's a maker she's never owned a car from before but she's done the pricing she's found a car she likes it looks she likes the way it looks the price looks decent it looks comparable to the one made by a so she walks into the dealership and she and she looks in a car and she tells what she's looking for and she says to the salesman I am buying a car today just to let you know I'm buying a car today I'm trading in that car I'm buying a car today and the guy's like hey it's Christmas and she goes well no I'm not buying a car here today unless you make me the best deal she goes I am going to visit more than one dealership today and by the end of the day I'm buying a car now here's the thing she's telling the truth she was but she did back are the day but if you're a salesperson and someone walks onto your lot and walks up to you and says I am buying a car today I've got good credit I've got money book down I've got a trade-in everything everything's here and I'm and I'm a motivate I'm buying a car today I can't imagine as anything else that a car dealer or a salesperson would like to see other than somebody walking with a cane and a seeing-eye dog saying just give me anything and and my friend will drive his home and here's a bag of cash you counted short of that I would assume the person who walks in who's a professional and says you know here's my business card I have money to put down I'm buying a car today let me test drive one of those salesman goes great puts her in the car driving around the guys showing her all the googas on this car she's never owned a car for his company before and she said she liked it she liked the car the car the car was nice the car was nice it seemed a little better than the car she's driving now the car she's driving now is ten years old so they get back the dealership and the guy goes we're gonna put you in that car right now she was okay the guy goes you know sticker price is around 25 ish 26 ish she goes yeah and he goes I can get you in his car right now for 24 190 at 24 not 24 - 24 190 and she's looking at it she goes well you know seemed like a decent price it's less than the MSRP or the sticker or whatever you want to call it uh 24 is that the bets the best you can do 24 190 and the guy goes absolutely it's the best I can do and she goes okay here's the deal she goes I told you I'm going car shopping today I'm buying a car today the guys yeah she goes I am now going to leave go down the street to the dealer that sells car a and test drive their cars and see what they've got the guy goes what what huh she goes yeah I told him buying a car today but I'm gonna test drive more than one named her and that's stupid you know but there's some of these things I'm throwing in here I wasn't there so I'm just assuming I'm not stupid as implied if not set out loud and the guy goes no no no no you know 24 190 is a great price you want to buy this car for 20 minutes cuz no I don't she's hanging on a second he was hanging on a second let me go talk to my manager now he did not say he could fall down hit his head and say yes but he goes let me get my manager and next thing you know the manager comes back and the salesman puffing alongside him in the to of cup and the manager goes what's going on here and she goes nothing guy gave me his best price in the car 24 190 and I told him I'm buying a car today it might be this car but I'm going over the dealership that sells car a and I might buy one of their cars if it's a better price than that because I think there's a comparable model over there and the guy goes okay here's the deal we don't want you to leave true but more obvious words have never been said huh of course you don't want her to leave she's a buying car buyer hey-up is that way um what tell me something we don't know the guys we don't want you to leave and she goes don't know what to tell you about that and remember now this is a woman who routinely sells stuff to other people she's used to she's seen it all she's done at all she's you know a salespersons not gonna pull something at her she hasn't known about and seen in her industry and the guy goes here's what we can do we can get you a better price now remember three minutes earlier before our sales manager showed up the best price the best rock-bottom price was twenty four one ninety twenty I wrote it down 24 one ninety and she looks the salesman and she goes why 24 one ninety right that's the best price you can do because no no no twenty-one three he knocked the price almost three thousand dollars off simply because she suggested she's about to leave so the bizarre part about this and I now returns this in a second the other guy had knocked about a thousand dollars off the price this guy knocked off three now he's the manager he can do that but it makes you realize the maddening aspect of buying a car there is a price tag which is meaningless and a discounted price which might be meaningless and then there's the rock-bottom price which by the way they're still making a profit they're not giving these things away so she goes 21 3 the guy goes yan she goes write it down yeah read down right sit down on the card and she goes this is a good price than Guyana she goes okay I'll call in a few minutes where are you going where's she goes I'm gonna drive a car down the other dealership I told you I was gonna go do that the guy said well we don't want you to leave and she's like okay can you lower the price some more the guy's no 21-3 she's okay I'll let you know she gets in her car that's when she calls me and she's telling me this story no my oh my god this is the funniest thing I've ever heard except that this happens all the time except that many people don't get to that big discount by threatening to leave remember George Costanza you gotta be prepared to walk I'm walking okay wiser words from George Costanza were probably never spoken but I digress she's sitting in a parking lot calling and updating me on this and I go so what are you gonna do now she cuz I'm gonna go over to the other dealership not tell them what I did and I'm just gonna reverse the story and say by the way I'm car shopping today I'm buying a car today but I am gonna drive one of those down there I'm gonna drive one of these right here and I'm gonna pick a winner and I said okay that sounds like a good way to play it you know could get in the car test drive it decide you want it and then when they get the very bottom it's not alone if you could play the first one off the second one if you wanted to she goes I'm gonna try it my way and see what happens she's all keep that in my hip pocket so she goes into the other dealership goes have you got one of these cars I'm buying today salesman's eyes start spinning like a slot machine and yeah of course you know like jump on a car take it for a test drive there driving it all around and now she did say this car ran better sounded better felt better it was tighter she actually used the phrase you know that it was it was built better it seemed built better and that's probably true you know some cars are built better than others some cars rattle I've told the story before about how I went shopping and at one point I'm foolish she walked into a Saturn dealership cuz Saturn said we'll get rid of all this nonsense about trying to figure out what a car's gonna cost you here's your price take it or leave it boom I like that idea until I drove one we're driving down maple road with a car vibrating like this tonight and I and I am hearing rattles and stuff and I turn to the sales when I go what are all these noises and he goes they're all like that and I go wait brand-new Saturn's all rattled like this and he goes yeah it's a new car company would expect I think it rattled like a shopping cart missing a wheel it was bad I'm like oh okay and I went back and got back in my old used car I was happy to drive it after being in a Saturn I thought wow I mean I mean the car buying process is bad but to avoid it I'm not getting in a piece of junk car either so she's driving his other car she's actually in her mind going this car is actually a slight bit better than the other car but she hasn't told the salesman she's driven the other car yet so go back the dealership and the guy goes what can I tell you about the car and she goes well I like it I've got one similar to it right now to trade in how much he'd give me my trading and the guy offered her more money on her trade-in than the other place did 250 bucks okay she goes okay what's the best price you can give me on that car and the guy goes 21 7 21 7 now the funny thing is he didn't pull the old I gotta go talk to my manager Steve he falls over in his head he might say yes he actually pulled out the stops and gave her a really good price but the funny thing is is that when you factor in that she got more on the trade and the price when he went up 400 bucks and dropped back to 50 for the trade it was gonna cost about a hundred bucks more and she said I understand I said as gonna compare these things as if apples to apples and I was going to go with the one that was cheapest but she goes this one's a better car and it was more than a couple hundred bucks better she goes so I told the guy boom done write it up or done she said while she's sitting there her cell phone rings she doesn't recognize the caller ID so she answers it hello it's the other salesmen down the street and he goes hey what you doin she was buying a car because oh she was yeah sorry they beat your deal now mathematically I'm gonna concede right now they didn't beat her deal they came within a couple hundred bucks of it but again it was a better car as a known quantity to her and she liked the car better and she also liked the treatment better because there's something about going in someplace and I'm going here's the price and you go and okay I'm sorry here's the price okay yes - mica here's the price and now you're thinking yourself wait what were these other prices like the sucker price the idiot price the the person has done some negotiating but not enough price what is it what is all this what is it all and that's why so I know this car dealers and car people in the audience who watched my videos and I don't know what the answer is but I'm telling you right now by the way I'm in the market for a new car okay I know what I buy there's no negotiation involved because I'm gonna build about a plan so you can guess but I can tell you right now I'm gonna walk into the ownership I'm here to buy a car and they're to start lying to me just lyin like police officers on an investigation just lyin to me and and I'm enough to say excuse me stop I'm buying a plants we know what the price is I don't need that I don't need that I don't need that and I'm have to start deleting stuff that they're trying to stick into the deal for me because they want to make more money off me and when I buy a plan they don't make as much money off me and I know that there's gonna be an ugly period where I'm gonna get a Salesman looking at me kind of like what are you trying to do to me dude I've got I got children to feed you know that's him talking at me and and I don't have to look at him to say I didn't tell you to get in this field did I you know um so I don't know what the answer is I really don't know but I can tell you right now that I've spoken to and read about and I've heard interviews with and read interviews with successful salespeople the salespeople who are actually at dealerships not for just months which by the way is standard in industry the turnover and dealership sales tip was just insane but the dealership people who are there for years and years and years and and the number one sale person that any dealership has been there for years is there because they have repeat customers and repeat customers do not come back if you try to screw them okay now you might say Steve let's back up the original story you told about the case you actually went back didn't say we bought anything okay the point is that there was something on the lot I wanted to look at and boom you got the same salesman what are the odds but more often than not I know people who say no I know somebody at this dealership that's who I go to so if your car shopping or thing about car shop it's one thing you can do ask your friends but do you know anybody who sells cars I don't want to talk to your cousin or your distant thrice removed step brother-in-law do you know somebody well that you bought cars from that you liked it treated you well the transaction if it's smooth there people will like it they'll come back but the number of times I bought cars from the same person it's happened twice where I've actually gone back and bought the same person and there a plan buys from the same dealer just cuz it was near my office but most people I've bought cars from I would never deal with again just because it's such an unpleasant process and I know that many of them don't care you made some money great for you I'm not coming back and neither are so many other people whether they bought from you or not so that's the problem with the car buying process today but that's how you do it right and I like always as George Costanza said be prepared to walk question calms put them although secular you

Channel: Steve Lehto

Views: 21,904

Rating: 4.9629631 out of 5

Keywords: lemon law, michigan lemon law, lemon law attorney, lemon law lawyer, http://www.lehtoslaw.com, new cars. car shopping, new car buying

Id: SMQHfcFOyDo

Length: 19min 32sec (1172 seconds)

Published: Tue May 07 2019