Instagram Engagement Drop 2021 (What you NEED TO KNOW to INCREASE YOUR REACH)

okay it is no secret that instagram engagement is dropping for a lot of people you just need to be on the app for approximately 2.4 seconds before you see someone moaning about the instagram algorithm but there is a way to get algorithmic favor which is what i'm going to be revealing in this video so in this video i'm going to be spilling all my secrets to getting crazy good engagement on instagram i'm going to be sharing the mistakes you might be making that are meaning your feed and story posts are ranking low and what you can do to solve that problem for good so if you want to build business on instagram and attract an audience and convert them into customers then you cannot forget the engagement piece of the puzzle getting engagement will help you increase your followers and your dollars and the best way to do that right now is by making use of instagram's recent release reels so i'm going to be sharing the exact process i've been putting into place to research and see what kind of wheels content does and doesn't work for my market and then how you can follow the same formula to see what your ica aka your ideal client avatar will respond positively to as well okay so piece number one is feed posts reels are taking up a lot of space on the feed right now and on the explore page there was you know nothing that was replacing them the past just your feed post so your non real posts are going to be getting seen by fewer people than usual unless you're getting that good boost of initial engagement so if you put something out there that people aren't instantly engaging with then chances are you're going to get even less engagement now than you would have before reels because the valuable real estate on the feed and explore page is being taken up and i know a lot of you have been messaging me saying you've already noticed this so how do you overcome this obstacle besides creating wheels content of course well if you're putting out a piece of content you can do four things which will really help you to get engagement the first is make sure the message really resonates with your audience so are you sharing what your audience wants you to say or what your ideal client wants to hear make sure that you're purposefully posting so you're actually publishing something that really speaks the problem your ideal client is struggling to solve right now or the transformation they're trying to create and it's something that they're like wow they stopped the scroll wow i need to read this and engage with this then share it to your stories right away because nowadays people are more likely to skip through stories than scroll through the post so share it right there so that they can see that it's there and then encourage people to leave a like and a comment or to save and share calling people to action to save or share is actually a really powerful way of getting engagement and when i put save this post i get a lot more engagement and as soon as people start interacting with your post by leaving comments go straight into the comments section and reply to each and every one right away this is absolutely imperative if you want to start creating that all important meaningful social interaction that msi that i talk about all the time with your audience so those are the four things that i wanted to cover about just boosting that engagement you're getting on your feet post the second piece i want to talk about today is stories because people are noticing that engagement might be dropping on their stories too now if people are bored by your stories they'll skip through them and you can tell if that's the case by looking at your views so how is that well let's say you start with a thousand views on your first story frame and with every frame after that you lose 100 views even though it was filmed and uploaded at the same time that's a clear indicator that people aren't really getting value and connecting with what you're sharing because they're choosing they're not choosing to invest more time in it by just clicking off so you're losing people at every step whereas if you maintain that number throughout you can tell that they're interested in engaging because let's be real people are busy to be honest now more than ever more often than not people are really time poorer so you need to be educating them or entertaining them with rich content if you want them to stick around you have to keep them interested by giving them something of worth something that they are wanting to find out the answer to or keep it listening to or keep reading on so how do you solve this problem well when you show up on stories think about it as a place to share so what story are you telling why would someone want to listen to what you have to say until the very end you know what are they getting out of this time exchange it has to be worth their time and energy so what are they getting out of this every time you pull your phone out and you go to story really ask yourself what's the purpose of what i'm putting out there does it tell a story have you got captions on your stories for people who might be skipping through because their phone's on silent they're watching it on the bathroom in their bathroom or because they're in a meeting or in a grocery store whatever we've all done it do you have questions for people to answer or take actions like are you asking questions polls getting them to respond to you or are you just asking them to be really passive so really thinking through those things and then finally just think about how you're capturing someone's attention maybe are you using cliffhangers that people have no chat like they have to get to the last frame to figure out what you're hiding or they've got to come back tomorrow like are you teasing throughout rather than giving everything up front really think about your stories as stories and think about how you can build that suspense excitement fun factor so moving on from that here's the thing if your instagram engagement is dropping and you're noticing it and you want to increase your engagement rather than watch it decrease day on day because that's depressing you're gonna want to be doing wheels i know you probably hear this million times but i i just want to have a home to you you need to be doing wheels the tools and techniques that i've shared so far in this video will help but nothing will work more quickly and easily than making use of wheels because instagram gives algorithmic favor to its new features so how can you make sure your wheels actually get eyeballs on them i've got a step-by-step strategy so grab a notebook if you haven't already because you're going to want to write all of this down as per usual with these videos there's no flow there's lots of things to write down so number one go and study the people that your ideal clients are following and see what reels of theirs are performing really well either getting a lot of traction or going viral the way you can tell is by going to the rails tab and look at the views one might have 10 000 views um another one might have a million views so if loads have 10 000 and one has 1 million you can guess this one went viral so look into it what was it what was it about this particular wheel that made it do so well was it the structure was it the tone of voice was it the subject was it the kind of wheel was it done in a certain way what was it about this real-life god engagement and then number two when you think you have the answer that think about what content you can create along those lines and make no mistake here i am not telling you to copy in any way i'm just suggesting study what works for your ideal client and what doesn't so you can do the things that work and leave the things that don't make sure your content is completely original not just because it's the right thing to do guys but because otherwise you'll never build thought leadership people don't follow followers people follow leaders so make sure you create original content number three make yourself a little what to do and what not to do table even a list of real types that your idle client really responds to for example mis common misconceptions or mistakes people are making or six small steps to move the needle in whatever that might be whatever your niche is so i want you to get clarity around what you can do right now with wheels to get engagements that you can grow and monetize your instagram because that's what it really is all about if you want to build a business on this platform getting engagement and a surefire way like i said to increase your engagement and your impact and income as a result is by using wheels now you just don't need to be absolutely incredible at it right away and be doing the whole shoe throw and the flips and god knows what else you don't need to be doing that you do not need to be making transitions at the exact moment the beat drops or jumping and clicking and changing your output outfit like that gets complicated i'm not telling you to do that i'm asking you to just create content that's simple it's like sitting pointing to valuable tips that relieve kinds of pain points and solve their problems and put some music behind it it done is always better than perfect i've tried it i've tested it it's proving to work i'm not doing anything crazy fancy i'm learning the wheels just like you so do something that feels good to you that feels achievable to you you don't have to go like all out doing anything crazy complicated but by focusing your time and energy into reals right now it is something that i recommend if you want people liking sharing commenting saving following and ultimately buying from you it's really important so done is better than perfect and the only way to get better is by doing so if this video was helpful for you i would love it if you can leave me a like and a comment first thing up to what mistakes you've been making and maybe what action step you're going to take today and if you post a real leave the link below because i want to go stoke all of your wheels and be sure to subscribe my channel if you haven't just hit the notification bell um so you'll never miss a video thank you so much for tuning in and i will see you next week

Channel: Natalie Ellis

Views: 39,454

Rating: 4.9328585 out of 5

Keywords: Instagram Engagement Drop, Instagram engagement, instagram engagement 2020, instagram engagement down, instagram reels, instagram growth, how to increase reach on instagram, instagram reach and impressions, instagram reach decreasing, sudden drop instagram reach, instagram engagement strategy, how to get more story views on instagram, how to get more reach instagram 2020, instagram growth 2020, instagram reels engagement, natalie ellis, bossbabe, iga, iga review, instagram

Id: J6jE_R01yvM

Length: 8min 51sec (531 seconds)

Published: Wed Oct 28 2020