Inside the economic power of Taylor Swift

>>> LAST NIGHT, TAYLOR SWIFT PLAYED THE THIRD OF SIX SHOWS AT A SOLDOUT FOOTBALL STADIUM IN LOS ANGELES AS SHE WRAPS UP THE FIRST LEG OF HER TOUR THAT BEGAN IN MARCH. AS A SIGN OF APPRECIATION TO HELPED HER PULL OFF THE TOUR, SHE HANDED OUT INDIVIDUAL CHECKS IN THE AMOUNT OF DWLR 100,000 TO HER TEAM, DANCERS, STAGE CREW, TRUCK DRIVERS, MANY MORE. A REPORTED $55 MILLION OUT OF POCKET ALL TOGETHER. AS THE TOUR ROLLS INTO AN INTERNATIONAL LEG THAT WILL LAST ANOTHER YEAR, IT IS PROJECTED TO GRESZ MORE THAN A BILLION DOLLARS IN SALES AND BECOME THE BIGGEST CONCERT TOUR IN THE ♪♪ WEEKEND HUNDREDS OF THOUSANDSRMING LOS ANGELES. AND NO, FANS WILL NOT CALM DOWN AS THE MEGASTAR WRAPS FIRST LEG OF THE HEIRESS TOUR. >> SHE IS' PAVING THE WAY FOR TikTok. ♪♪ AND THE ER LIFE'S WORK. ♪♪ SHE'S ALSO AN ECONOMIC FORCE THAT IS EVEN WORLD LEADERS REQUESTING THEIR OWN HEIRESS TOUR STOP. EACH FAN SPENDING AN ESTIMATED $1,300, WHICH MEANS THE TOUR COULD GENERATE $4.6 BILLION IN ♪♪ EVEN FANS WITHOUT TICKETS ARE TRAVELING TO TOUR STOPS NEARLY TO BE IN THE VICINITY OF THE STADIUM IN A PHENOMENON DUBBED TAYLORGATING. >> YOU ALSO KNOW THE WORDS TO. >> Reporter: THE INFLUX OF SWIFTIES CATCHING THE FEDERAL RESERVE'S ATTENTION, WRITING, "MAY WAS THE STRONGEST MONTH FOR HOTELS IN PHILADELPHIA SINCE THE ONSET OF THE PANDEMIC, CITING TAYLOR SWIFT SPECIFICALLY." HER IMPACT ENORMOUS. ECONOMICS ANALYSTS. >> IT'S AN UNPRECEDENTED MOMENT. >> SHE'S KIND OF LIKE A ONCE IN A GENERATION TYPE OF ARTIST. I'D ALMOST COMPARE IT TO THE T A ONCE-IN-A-LIFETIME EXPERIENCE. ♪ WHO RUNS THE WORLD ♪ >> Reporter: AND IT'S GIRLS RUNNING THE WORLD THIS SUMMER. ON TOP OF SWIFT MANIA, BEYONCE'S TOUR IS ATTRACTING FANS WORLDWIDE. IT IMPACTED INFLATION IN SWEDEN. AND WE CAN'T FORGET ABOUT "BARBIE," SCORING THE BIGGEST EVER DEBUT FOR A FEMALE MOVIE DIRECTOR. >> WOMEN ARE MORE LIKELY TO SPEND MONEY ON THINGS THAT ALIGN WITH THEIR VALUES AND WHERE THEY SEE THEMSELVES REPRESENTED. WE'RE SEEING SOME MAJOR STARS THAT HAVE CONTROL OF THEIR OWN NARRATIVES AND HAVE A VERY STRONG POWER AND MESSAGE. >> Reporter: TAYLOR SWIFT JUST ADDED 15 ADDITIONAL DATES NEXT FALL IN NEW ORLEANS, MIAMI, AND INDIANAPOLIS, AND TORONTO. DOES IT FEEL LIKE TO SWIFTMANIA IS NEVER ENDING? >> AND IT NEVER SHOULD END. >>> AND EMILY JOINS ME NOW LIVE. GOOD MORNING. IN THE INTEREST OF JOURNALISTIC TRANSPARENCY, WE SHOULD DISCLOSE YOU ARE A DIE-HARD SWIFTIE YOURSELF. WITH THAT SAID, YOU MENTIONED TAYLOR IS ADDING MORE UGGS DATES NEXT YEAR. IS THERE ANY HOPE OF GETTING A TICKET? >> THROUGH THIS NEXT BATCH OF TICKETS BEING RELEASED, TICKETMASTER IS USING ITS VERIFIED TICKET PROCESS. THAT DEADLINE HAS ALREADY PASSED. SO AT THIS POINT, YOU'LL LIKELY HAVE TO RELY ON TICKET RESELLERS AND GET CREATIVE. WHEN YOU'RE LOOKING AT THOSE WEBSITE, YOU WANT TO CONSIDER A CONCERT ON A WEEKDAY FOR A LOWER PRICE. ALSO MAYBE GO SOLO. GET A SINGLE TICKET. JUST REMEMBER TO BRING YOUR FRIENDSHIP BRACELETS. LOOK FOR TICKET RESELLERS THAT ARE PROTECTING BUYERS. YOU WANT THE CONSUMER PROTECTION POLICY. THE CLOSER YOU GET TO THE SHOW DATE, THE CHEAPER THE TICKETS. WITH AN ARTIST LIKE THIS, IT CAN BE A BIT OF A GAMBLE. EVEN FOR THE MOST AVID SWIFTIES, YOU'LL LOOK AT STEEP PRICES. DATA FROM STUB HUB SHOWS SHE IS THE HOTTEST ARTIST OF THE SUMMER AROUND THE WORLD OUTSELLING THE SECOND BEST-SELLING ARTIST BEYONCE SIX TIMES OVER. I'VE REPORTED ON THE ERAS TOUR A DOZEN TIMES OR SO, AND I HAVE YET TO SEE A CONCERT IN ITS ENTIRETY. I WILL BE CROSSING MY FINGERS. >> THIS HAS BECOME YOUR BEAT AND WE NEED TO FIX THAT. WE NEED TO GET YOU INSIDE ONE OF THOSE TOURS. SHE IS LEAVING THE U.S. NOW, OUT TO CONQUER THE

Channel: TODAY

Views: 134,055

Keywords: Today, Today Show, Savannah Guthrie, Al Roker, domestic news, international news, weather, interviews, politics, money, media, entertainment, sports, breaking news, food, health, home, parents, style, concerts, pets, shopping, Hoda Kotb, The TODAY Show, TODAY Show, TODAY, NBC, NBC News, Celebrity Interviews, Lifestyle, TODAY Show Interview, Hoda and Jenna, Craig Melvin, Carson Daly, TODAY show news, Taylor Swift, Taylor Swift Eras Tour, Taylor Swift tour

Id: uEKEf2xjIrM

Length: 5min 15sec (315 seconds)

Published: Sun Aug 06 2023