Pop superstar Taylor Swift ended the first U. S leg of her eras tour last night, leaving American fans waiting until next year to see the concert that is Turbo charging the economy and capturing the pop culture zeitgeist this summer. Stephanie Sai reflects on the tour and the power of Taylor Swift part of our arts and Culture series canvas. It's the end of an era for now. Taylor Swift, closing out the first leg of her blockbuster eras tour That's enchanted Swifties. This is what I think. Who spent their savings plan their outfits, friendship bracelets and, of course, saying their hearts out Inside the stadium tailgating in the parking lot. Right here. Old pop phenom is shattering ceilings with this tour predicted to be the highest grossing in history over 1 billion in sales demand alone broke records. She sold a whopping 2 million tickets in the 1st 24 hours, temporarily shutting down Ticketmaster driving resale prices through the roof. And even prompting calls for action in Washington. Ticketmaster Auto Look in the mirror. And say. I'm the problem. It's me. At her first stop in Glendale, Arizona named Swift City for the event. I scored tickets for me and my daughter. I didn't The links have gone to see her perform, are matched only by the performance itself. Three hours packed with 44 songs, surprise performances, dazzling costume changes and choreography spanning 10 studio albums, eras access with their own. On average people spend about 100 to $500 on any given concert. People are spending $1300 on average to go see Taylor Swift. Mara Clonic is an economic analyst at Com Oin Associates, Swifty herself who has tracked the tours, financial ricochet. They're doing things like, you know, getting outfits and hair and makeup and nails to match their favorite era there. You know they're going out and dining at bars and restaurants that have themed menus. I think just The whole like The whole experience around the concert. Unlike anything we've ever seen 20 cities, the tour has left economic booms in its wake in Denver, an estimated 140 million and local revenue in Cincinnati 92 million in Philadelphia. The Federal Reserve reported the strongest month for hotels since the start of the pandemic, they said, in large part due to an influx of guests for the Taylor Swift concerts in the city. So what were your impressions? Of the show. That's pretty blown away by it. You know, I never really seen a live performance like that in my life. I mean the constant fog. It is a senior editor at The New Yorker. She made the commute from Manhattan to Philadelphia to see the show and write about it. Swift stardom rivals some of the biggest names in history. The Beatles, Bruce Springsteen, Michael Jackson. With lyrics that we've been invisible strength. Tying her to her fans. She herself has said that it's been a very therapeutic process, sort of, um, experiencing things, whether it be a breakup or just something else happening in her personal life, and then writing extremely confessional songs that she then performs in front of thousands of people, and I think that's why people like Taylor Swift. So much is because of that Diarist IX style of songwriting. This idea that you know she's writing about her life and wants to share it with us. She hasn't always been so widely praised. Fans still shudder at this moment in 2009 and 19 Year Old Swift accepting the award at the VMAs for best female music video Best Beyonce. I'm really happy for you. I'll let you finish. It ignited a years long feud with Kanye West and the lyrics for some of the songs on the album reputation. She eventually shook it off. The blades were sharpened battles to come. Which brings us to Scooter Braun. 10. Years later, no longer the rising teenage country star Swift announced her former record labels $300 Million deal giving control of her studio master albums to Scooter Broad with whom she had bad blood outsmarted the executives. Could you rerecord Oh, yeah. Might you do that? Oh, yeah. At her final show in L. A. Last night, Swift unveiled her latest album to be recorded 1989. Taylor's version. Taking ownership of her music has made her the man. Even the early skeptics. Recurrent fans who weren't fans before have actually said that was just like internalized misogyny. And I, like, you know, recognize the error of my ways, and now I respect Taylor. Swift as I always should have. You know, she's reframe. This whole project is something very political like it's. Um It's like a feminist act to listen to. You know, the Taylors version of Speak now or red instead of the original Swift concert kicked off the girl Bus summer one also defined by Greta Gerwig, Blockbuster Barbie movie and Beyonce's World Renaissance Tools. We're seeing just like women that are at the peak of their game that really own their narrative and control their marketing and their messaging and have a very strong voice and a strong message that they're putting out there and I think that's been really inspirational to a lot of women. And more women will get to see it live as Taylor Swift goes abroad and ADDS New American tour dates next fall for the PBS news hour. And for the Swifties, I'm Stephanie Sigh. I always knew Steph was a swifty. And
