How UNIQLO Outpaced Luxury Brands With A Simple Bag?

as you all know I usually like to talk about luxury brands on this channel however it obviously does not mean that my wardrobe is filled with luxury items alone on the contrary I love to mix and match luxury products with non-luxury Brands especially when it comes to clothing I'm a huge fan of many non-luxury Brands such as Uniqlo I mean I'm certain that I've never come across a single soul Who's not a fan of Uniqlo however over the recent months I realized that somehow Uniqlo has managed to conquer the world of accessories as well the Brand's crossbody bag not only became viral on Tick Tock but also broke sales records as I feel like every other 20-something has this basic simple and yet highly useful bag so without further Ado I'll take you on a journey through Uniqlo and see how the brand has outpaced the luxury brands in sales with a seemingly very ordinary bag [Music] if you have somehow been under a rock here is a brief Uniqlo guide for you Uniqlo is a Japanese casual wear brand that is known for its high quality and affordable clothing it was founded in 1949 as a small men's tailoring shop in Hiroshima Japan and it took the brand almost 40 years to open its first store but this low start got rewarded by a quick globalization process during the 1990s and 2000s uniqlo's concept revolves around offering simple functional and well-designed clothing that is accessible to a wide range of customers the brand focuses on producing basic wardrobe Essentials such as t-shirts jeans sweaters and outerwear and a variety of colors and styles they're also known for their high quality fabrics and attention to detail in their clothing currently the brand has a store in almost every Metropol city in the world expanding its Horizon beyond the Japanese youth I personally love the basic Cotton shirts of the brand as well as the well tailored pants and of course the cut cardigan ends in fact over the years the brand has made the top of my list of my go-to stores for all my Basics and I've never been disappointed so far it seems like this is a pretty common opinion when it comes to Uniqlo as the brand sees a surge not only in sales but also all over social media why do people love this quite simple and even seemingly boring brand so much though well first of all when it comes to Uniqlo being simple is not a bad thing in fact it is the thing that puts the brand among the pioneers of the ever popular clean and minimalist style the focus is on creating Timeless and versatile pieces that can be easily mixed and matched which is something highly valued in modern fashion this quality makes the items highly functional as well which is yet another major Plus for the brand besides Uniqlo is committed to using high quality materials in its clothing which adds to the durability and longevity of its products and despite the good quality the brand is far from being expensive in fact all the items are always very reasonably surprised making me question how they managed to be so affordable with such good quality products last but not least unit closed designs often have a unisex or gender-neutral quality allowing for a broad appeal and inclusivity I personally like this quality of the brand very much and whenever I go to a Uniqlo store I always make sure to take a look at the men's section as well in fact some of my most used shirts are from uniqlo's Men's collection and I truly adore them on top of all these Uniqlo has managed to distinguish itself from the rest of the regular fast fashion brands as the company often Embraces Innovative Technologies in producing the Fabrics prioritizing sustainable practices with high importance and environmentally friendly products and make sure that all the collections they release are inclusive in terms of sizes and styles welcoming every single one of us naturally the brand is a favorite especially among the youth and yet it has never gained iconic status with any of its products up until the recent viral popularity of this simple bag [Music] foreign to understand what is so special about this particular Uniqlo bag I need to take you guys back in time to April 2022. the exact time when this bag has been brought to the attention of the folks in Tick Tock and if you need to know one thing about the 2020s it is the fact that anything that becomes viral on Tick Tock is bound to be immensely popular in real life as well the biggest reason why this bag gained so much attention instantly was the fact that it's a moderately small and predictable at first glance but once you start to pack in you realize that it can fit almost everything I mean truly the bags inside is somehow bigger than the outside and yes from your water bottle to your wallet lipstick bloating papers iPhone 14 plus and even the book you've been reading recently can fit into this bag easily how I don't have a single clue but I can confirm that it's highly versatile easy to use and very much practical for the everyday especially if you're on the run at all times just like yours truly then this bag is perfect for you it seems like this particular bag is the one that all of us modern people need in our lives right now as surveys prove that the interest in traditional purses has been going down dramatically according to a survey by consumer behavior analyst firm circana only 39 of women aged 18 to 34 in the U.S report carrying a handbag for everyday activities compared to 60 percent of women aged 35 and older the survey suggests that the athleisure movement and the quiet luxury Trend have disrupted traditional style habits leading to increased interest in canvas totes fanny packs and other utilitarian bags that are capturing the tension of young consumers another survey shows that handbag sales among consumers under 34 have declined by 2 percent while sales in other bag categories have increased of course there is a fact that the prices of luxury handbags are getting a raise every single day and it is no longer possible to keep up with them unless you're coming from old money or someone like Kim Kardashian so for any of us regular folks it is much more reasonable to lean towards the bags that we can not only Ford but use for almost every single occasion are you going to the gym here's your Uniqlo crossbody bag are you going shopping the Uniqlo crossbody bag is At Your Service are you heading to the office once again the Uniqlo bag is here to save the day I mean unless you're attending a wedding or something this bag can carry you through every single occasion without causing you any trouble so I'm not surprised that it is this popular if nothing the bag proves that our Behavior as consumers are changing not only in accordance with the economic realities but also with the shift in our lifestyles wearing yoga pants is no longer just for the yoga Salon it is a fashion statement in itself and crossbody bags are the ones that suit it we are no longer looking for uptight overwhelming uncomfortable clothing to consider ourselves stylish utilitarian items are the way to go and this makes popularity proves that in other words for just 19.90 you can be very much trendy stylish and also practical with this bag which is simply great do you own this particular crossbody bag do you think it's worth purchasing are you a fan of Uniqlo in general let me know what you think in the comments below and don't forget to like subscribe and share the video thank you for watching see you soon

Channel: My Perspective

Views: 17,166

Keywords: uniqlo bag, uniqlo nylon body bag, uniqlo nylon crossbody bag, uniqlo u 2023, uniqlo summer 2023, uniqlo japan, uniqlo round mini shoulder bag, styling uniqlo round mini shoulder bag, uniqlo 2023, uniqlo essentials

Id: 1G9QGHL5EHg

Length: 7min 18sec (438 seconds)

Published: Thu Aug 03 2023