This is an extract of the full
webinar that's available above. Definitely check it out if
you'd like to learn more. So this part of the video is an
entire Ecwid eCommerce set up, so that you can have an online store where
you can send a link to your customers today, and get started selling online. If you follow
this tutorial, you'll have an online store with a link that you can share with your
customers, you'll be able to receive payments and ship products. So the first thing we're
going to do is head over to Ecwid.com. You can access it directly from the link in the
description. Keep in mind that if you go to that link and you decide to get a paid plan with
Ecwid, I'll make a commission on that sale. Excellent, let's click on “Get Started For Free.” So all you have to do is enter your name and
your email. Make sure to choose a complex password. And then click on setup your store.
Now Ecwid is going to ask you a couple questions, and this is going to help tailor your experience
in your Ecwid eCommerce backed. Of course you don't have to answer these questions if
you don't want to, but if you do choose the correct industries, you will have different
information that'll appear in your back end. So the back end is where the store manager can
edit their online store. All right now we're in our Ecwid seller control panel. So this is the
back end, this is where you can manage your online store. If ever you want to go manage your online
store, just head over to Ecwid.com and then login. So here we have a to-do list on the side. I'm
just going to close this because I'm going to provide you all the information you need
in this video. If you want to reactivate I'll tell you where you can reactivate
that in the future. Before we dive in, I just want to scroll down to the bottom of the
page and show you something really interesting. If your native language is different from
the language of your backend right now, you can change it. Ecwid is available in over
20 Languages that you can translate your seller control panel in. So for example, if your control
panel is an English right now and you'd rather it be in French, you can just go down to the
bottom and choose your preferred language. Before we go any further I’d also like to show
you where you can access customer support. So at the top right of your screen just click on
get help, and then since you have a free plan at the moment you can access email support. But
if you upgrade later on, you can have access to chat or phone support. I'll talk a little bit
more about paid plans at the end of this video. So the very first thing that I do whenever I set
up an Ecwid store is I head over to settings. Let's click on settings and general. This is where
you can enter the information about your store, so your store profile. It's really important to
enter this information because it will help Ecwid calculate shipping rates later on for
example, among lots of other things. So definitely put in your company name, and email,
your store name, your company address - all the information that you can add here. If you have
social profiles definitely add them. And if you want to edit your online store without it being
visible, you can click “close storefront for maintenance” and your store will not be available
to your customers but you'll be able to see it. And you remember that wizard that we
saw at the beginning? If you click on Reopen Wizard you'll have that
to-do list that will reappear. We're going to head back over to our Settings, and
we are going to go to Regional settings. Now as you saw at the beginning of the video we indicated
that we were selling in Canadian Dollars, and this is where that information was entered.
There's so many things here that you can edit, if you want to be able to change the way the numbers
are shown, or have a conversion rate, or change the different weights and sizes from kilograms to
pounds for example, you can do all of that here. Now there is one thing I want to point out for the
Canadians and the Australians, and anyone who's using Dollars in their country but not US Dollars.
As you can see here we have Currency Symbol. There's a C and a Dollar sign. Here we can see
the C and we can see the seat and we can take it off if we want. I am going to show you
what it looks like in the storefront. Anytime you want to access your store just click
on View, and then you'll see your store name. I put Store Name - just as a generic name, but
if we click on it, you'll see your storefront. So this is your website! I don't want to give
out any spoiler alerts yet, but we're going to be tailoring that to match your brand in a couple
minutes. So don't worry about the demo products and what it looks like. We're going to be updating
it to match your branding in a couple minutes. As you can see here we have
that C in front of our products, and some people don’t want to show that. What
you can do is just click here, hide the C, and then hit Save. Everything is done
in real time, so all you have to do is go back up to your URL, refresh your page and
you'll see that everything in your storefront has been updated automatically. And there
you have it, we just took off the C on our storefront. That C was representing Canadian
dollars, just to differentiate with US Dollars. Awesome, little head over to Cart & Checkout.
I'm really a nerd for the section. I absolutely love all of the features that are available here,
it's just people don't take the time to look at what's available here although they can have an
extremely important impact on your bottom line. There's a lot of features here that can help
you increase your sales and improve customer experience. I talk about this entire page in
detail in My Ecwid eCommerce Power course. I highly recommend you go check it out.
The goal of that course is to help you create an online store much better, much
faster, and much cheaper than if you have to work with third parties like web
agencies, developers or Freelancers. If you actually want to take the time to look at
these features I highly recommend it. Some of them are paid features because we just have a free plan
for now, but it's really worth checking it out. Same thing for tracking and analytics. I actually
have a full in-depth tutorial in the course about this entire page too, and all of the incredible
features that you can unlock using this page. Okay so you're probably wondering, where do I
create my products? Let’s head over the catalogue and click on products. As you can see here, the
page is already populated with a bunch of product examples. This is just to show you what it
looks like when you have a store that has some products in it. If you want to delete
them to click on all, and then Bulk Update, and then click on delete selected. I'm just going
to keep them there because I'd like to have some products to demonstrate in my online store for
this demo. So before we dive into products, you might have a couple categories that you
like to set up. Just click on catalogue and categories. And here you can set up your
categories. Click on add root category, and since we have clothing we can
add a woman's and a men’s category. Now I'm going to give you an example here
if I try to add a subcategory or another root category I won't be able to, because
we have the free plan we're only allowed two categories for now. Of course if you
upgrade to any of the Ecwid plans you'll have unlimited categories. And you can just
drag and drop them to have subcategories. All right let's go create our first product.
Click on Products and then Add New Product. So it's super straightforward. First
thing we're going to do is add a picture. Just click on upload image and select
the image that you'd like to upload. Then enter your product title, and SKU
if you'd like. An SKU was just a number that you used to track your products
in your inventory. Enter the weight. Click on Require Shipping if this product
does require shipping. It is very important to enter this information because if
you use automatic shipping calculations, they will rely on this information to calculate
shipping costs. I'll show you that and much more detail later on in this video. If you want to see
what it looks like, just clock on Preview Product. That's looking good. Okay, we didn't enter the
price, so we're just going to enter a price. These are the most basic things that you can
do with the free plan, of course there's tons of advanced features with a paid plan. You can
add product availability, you can control stock, you can add a label to your product,
with a little piece of information at the top that says On Sale for example. You
could add product subtitles if you'd like, there's tons more features available that you can
unlock in a paid plan. We'll talk about that more at the end of this video. But just for basic let's
get started selling online here's what you can do. You could also add product attributes if you
would like. So, a little bit more information. For example if you're selling clothing, you could
have material as an attribute. You could have the brand as an attribute, and you just enter that
information every time within the attribute section. It’s super easy and it saves a lot of
time from typing in the information every time. You could also add product options. Product
options are actually very powerful within Ecwid eCommerce. You could add radio buttons,
a drop down list, you can make them paid, you can use these options to offer
customizations, and so much more. You can also set up product-specific tax
information right here. You can unlock more SEO features in Ecwid paid plans, and the
related products tab is all about cross-sales. If you would like to learn more about
cross-sales definitely check out the link above. Awesome we created your first product in your
online store. So all you have to do is repeat the process for all your other products
if you'd like to upload them. If you're already using another e-commerce solution
and you like to bulk upload your products, you can do that using the
bulk upload product feature. All right, let's finish setting up your online
store with taxes, shipping and payment methods, so you can finally use it and start getting paid
from your customers. Let's head over to Settings and Taxes. As you can see here, there is an
option to set up automatic tax calculations. I honestly think it's worth getting a paid plan
with Ecwid just for that feature. What happens when someone goes and places in order in your
online store, the automatic tax calculator will know what taxes to charge them. This is really
good for US based businesses because there's so many different tax rules throughout the U.S.
Same thing with Canada, I think it's been super useful in my own online store. Instead of
myself having to update and calculate taxes, the automatic tax calculator does it for me.
But if you don't want to get a paid plan and you want to set it up manually, you can do that
right here manually. I actually demonstrate how to use the manual tax set up feature in My Ecwid
eCommerce Power Course, you can check it out here. Another very important thing to set up in
your online store are your legal Pages. It's pretty much mandatory no matter what,
but it's especially important if you have traffic from the European Union, since you
will probably have to comply with the GDPR. Of course I'm not a lawyer, and this is not legal
advice, but it's extremely important to make sure that you have legal information in your online
store. May that pertain to Terms & Conditions, Privacy Policy, Shipping and Payment
Information, your Return Policy and having a complete About Us. If you'd like
to learn more about the GDPR features that are available in Ecwid, have a full tutorial video
on that in my Ecwid eCommerce Power Course. Now there's some automatic messages that
are sent out thanks to Ecwid eCommerce, and you can check those out under the Mail Tab.
There's the order confirmation, order status, order shipped, so whatever you mark things
in your online store as being shipped or having change statuses, there's an automatic
email that will be sent to your customer. You could activate or deactivate these
here, and you can also edit them. Now let's have a look at the invoice
tab. If you click on Preview Invoice is an example of what your invoices
will look like for your customers. You can upload your logo if you'd like you,
can add your tax identification information, you can also customize your invoice. And one
thing that's super important to me is to always attach invoices to order confirmation emails.
So if you let your customers to receive their invoices automatically, definitely enable
this feature. This is a great way to avoid customer support requests from people who are
asking to receive their invoices in the future. We're going to start talking about store
design very shortly, but I just want to show you the label editor really quickly since
under the settings. This feature allows you to customize the buttons in your online store. So for
example if a button and your online store says Add to Cart and you like to change that to Add to
Bag, you can easily do that with this feature. All right let's make sure that you can
get paid. Let’s head over to payment. This is where you can set up your payment
options. So by default we have pay by cash, but I'm going to remove it. Let's
imagine that we are 100% online. Ecwid is actually integrated with over 50 payment
gateways. It's incredible! Here we have Stripe, we have Square, we have PayPal, and they are probably
the most common ones that are used. If you don't see what you need to scroll down to the bottom
of the page and check out choose payment method. Here you'll see a whole list of payment methods.
It's so long. It’s really awesome that Ecwid offers all these payment integrations. And it's
really cool, if you don't see what you need here, you can always reach out to Ecwid and ask them
for custom development, and they can give you a quote to let you know if they can integrate
with the payment provider that you would like. Alright I am going to show you how to activate
PayPal, is very quick and easy. Just click on enable PayPal, and then click on actions to
be able to change the email, if you have to. You can also enter information for your
customers if you'd like. So appearance options - you could say PayPal or something else
if you like, and you can add payment instructions. Those will appear at it when your
customer is placing their order. Now for me personally like to have at least
two payment options in my online store. I'm currently using PayPal and Stripe.
Usually have people who come to my online store that don't want to use PayPal and
they rather use Stripe and vice versa. If I had a brick-and-mortar store I probably
have a cash option, but I wouldn't put too many options and I wouldn't put too little.
I like two because it's easy to manage. All right let's make sure that you can ship
your products. We're going to talk about product shipping. Under configuration, click on shipping
and pick up. So you have two main options in Ecwid eCommerce, you can offer a free shipping
and delivery option, or a self pick up option. If you have a restaurant for example
you might offer both: a pickup option and a local delivery option. If you have just
an online store, you might just want to ship products directly to your customers. Either way
you can set up multiple shipping options for your clients. In this demonstration I'm just going
to talk about shipping. So let's head over to Add a Shipping Method. As you can see here
I indicated that I am located in Canada so Ecwid eCommerce automatically chose Canada
Post. But I could change that if I would like. Click on view all carriers and then you can
choose a different carrier if you need one. You also have the option to do local delivery
here, or to choose a different carrier. I'm going to click on Canada Post because most people
like to use the automatic shipping calculator. So when I click on Canada Post we have
the automatic shipping calculator. We have free shipping that we can
choose. We also have conditional and free shipping, a flat rate, or a custom
rate that you can set up in the table. There's so much flexibility with regards
to shipping in Ecwid, I absolutely love it. So when I was demonstrating the products you
before were two things: there was the weight of the product we could enter, we could also
specify as a product needed to be shipped, in that time you can specify the dimensions
of the product. This is all really important information to feed to the automatic shipping
calculator so can be sure to give your customers the right shipping options. Alright so when
we click on that, we can specify your shipping origin. So we are just going to enter some
information about where we're shipping from. And there we have it! Theoretically we have
now setup taxes, we set up a payment method, and we've set up shipping in our online store.
We also created a product, so let's head over to your online store and see what the checkout
process would look like for the customer. All we have to do is click on our online store at
the top of the page, and we will be directed to our online store. Click the product we created.
We can click on go to check out, or on the bag. And this is what your customer will see once they
start checking out of your online store. So I am going to click on check out, and here I can enter
all my information, and then click on continue. At that point it'll offer me the automatic shipping
calculations. I can choose what shipping method I'd like, and then pay by PayPal. But as you
can see I have to enter all my information, so if we go to payment, and we click on the
payment Advance PayPal option, we can enable PayPal checkout. So what happens is instead of
having to enter and all my information will have the PayPal button at checkout, and that directs me
directly to PayPal and it'll feed the information to Ecwid. So if you want your customers to
save more time at checkout you can use this option to be able to help them check out faster
instead of having to enter their address again. Excellent, in this part of the video we're going
to talk about customizing your storefront to match your branding. So as you can see here we have
this generic online store with demo products. But that doesn't match your brand, right? Well,
we're going to edit this free website. It's called the Ecwid Instant Site, and it comes for
free with Ecwid. Let's head over to “Website,” and this is where we can design this website. As you can see here you have a link that
you can share with your customers already. In my case it’s called demostore8.company.site.
Now if you are using the free version of Ecwid, you're going to have to use that domain name
to share with your customers. But of course, you probably want to have your custom domain
name, like “YourCompanyName.com.” Of course you can use your own custom domain name in a
paid Ecwid plan, but for now since we're just demonstrating the free plan, you can use that
link and send it to your customers already. Remember at the beginning of the video I talked
about how you can embed Ecwid to an existing website. So if you already have a website click
on these options, you will see here that you have the ability to embed your Ecwid store to
an existing website. So WordPress, Wix, Joomla, Squarespace... You can add your Ecwid store
to those platforms using a plug-in most often. All right, for those of you who don't have a
website yet let's customize your Ecwid store. Click on Edit Site, and here you'll see that
you have the ability to transform this page. So first of all where to start with a hero
section, it's the very top of the page with that big beautiful image. As you can see Ecwid
has a couple templates that they created for you by default if you'd like. I'd like the sunglasses
default, so I'm going to take that picture. We can change the title, and the description. And if you scroll down a little bit you can
see that you can change the background image. You can change it to a colour, a gradient,
a different image, or even a video. Ecwid also has a pick from Gallery option which
allows you to choose from free photos online. You can change the fonts, you can change
the size, and the colour of the button. And you can take off or add different
information at the top of your site. For example your directions, your
phone number, and all that information. Take the time to play around these options and
adapt the page to your specific business needs. Let’s scroll down a little bit and have a
look at your Company Mission. This is where you can add information about your business. I do
recommend adding is information because it can be very important for search engines like Google
to have more information about your business. Customer testimonials are extremely important
so definitely try to get real testimonials from customers and add them here. You can add a whole
bunch of them, and you can just set them up the way you would like. It’s really cool. At the
bottom of the page you can add your business information, this is also really important for
SEO and for Google to make sure that you have a legitimate business. This is also important for
your EAT: Expertise Authoritativeness and Trust. If you would like to learn more about SEO I have a
full in-depth playlist about SEO, definitely check it out here. If you have any social profiles
you can add them at the bottom of the page, and then they will show up at the
top if you selected that option. Now this is pretty cool, Ecwid
has a site sections thing here, that you can add or arranged, and
it'll show you your entire website in one bird's-eye view. And you can drag-and-drop
the sections if you'd like to change their order. Now personally, I don't recommend changing the
order of these too much. The page is a very very well laid out for user experience, this is what
people are used to seeing: hero image, the online store and then more information at the bottom. But
you could always move your customer testimonials a little higher so they're closer to your online
store because they're extremely important. Awesome now that we're done editing our online
store, we're going to refresh the page and see what it looks like. It's really cool that we
just created a free online store that quickly. So if you followed this tutorial, if you
already had a PayPal or Square account and you set up taxes and shipping
according to your specific needs, you should have it online so you can
already share with your customers. All right, now that we finished setting up
the body of your website we're going to have to look at the product section specifically. So
let’s head over to our Ecwid eCommerce backend, and we're going to click on Design. This is where
you can change the look of your online store, so the products themselves. Just select whatever
options work for you and your online store and your specific business needs. You can set this
up to match your branding and your preferences. And what's really cool is
that it's a visual editor, so when you make these changes you can see
them happen right here on the right panel, and then when you update your online
store they're automatically visible in your online store. Just head over to
your online store and refresh the page. Congratulations you now have an online store that
you can share with your customers so you can start selling online today. If you really want to take
this a huge leap further definitely take out my Ecwid eCommerce Power Course. The goal of course
is to help you set up your online store faster, better and cheaper. If you like this video
so far, definitely hit the like button and subscribe to this channel, it is all about
e-commerce for small and medium-sized businesses. Now I'd like to talk a little bit more about
marketing features that are available in Ecwid, because from my experience and the eCommerce
merchants that I worked with in the past, what happens is they spent all of their money
on creating their online store initially. So two years before they met me they spent
all their money having their website and their online store created for them, and then they
realize that they couldn't update it anymore, they were dependant on a web agency, they had spent
$10,000 on something that was completely outdated, and they saved no money for marketing. In my
opinion the best thing to do is create your online store for the lowest-cost possible, because
it's possible to make it for a very low cost. And save your money for marketing. A website
is not a build-it-and-they-will-come. Now that you have a website you have to have someone to
send it to, some people who are going to come there and make purchases. But if you just create
your website and think Google's going to send you traffic magically, I'm so sorry to break
the news to you, it's not going to happen. So marketing is extremely important. I
have a full free playlist on my channel, definitely check it out. That entire
playlist goes into detail about SEO, so Search Engine Optimization and paid
advertising, so Pay Per Click, Pay Per Lead and SEM. But to summarize very quickly, if
you'd like to do paid advertising with Ecwid, they make it extremely easy thanks
to the apps that they integrate with. So let's have a look here real quick here in the
marketing tab. We have advertised across Google. If you click on this section you'll be able to
start advertising on Google pretty easily. And the reason I say that is because normally you have
to have a web agency that does all of this work for you. There's a lot involved with this. I've
done it myself manually and it does take a lot of time. I've been in internet marketing for quite a
few years now so this is not something that scares me personally, but having the experience
of being there and setting up these ads, it is pretty complex for someone who's never
been in the Google Ads backend, and who doesn't have the experience of managing an Ad Budget on a
daily basis. Because you actually have to optimize and update your ads every day. What’s really cool
about these apps is that they automate the process and make it very simple and easy for merchants
to just get started with paid advertising. Definitely check those out if you're
interested in learning more. Here you have a whole bunch of different options that
are available with Ecwid. Some of them are paid, but they're really powerful options to help you
boost traffic and sales in your online store. If you like this video so far definitely
hit the like button and subscribe this channel is all about e-commerce
for small and medium-sized businesses. If you like this video so far definitely hit
the like button and subscribe to this channel, it’s all about e-commerce for small and
medium-sized businesses. At the beginning of this video I talked about my favourite Ecwid
eCommerce features and why they're so important. In this part we're going to go a little bit
more granular and we're going to have a look at other features that are available
in Ecwid that you might want to have in your online store, and therefore
you might want to get a paid plan for. In the Venture plan we have a site map feature.
It is important Google to be able to crawl your entire site to have that site map available. You
also have advanced SEO features in the higher tiered plans. We also talked about how you can
have access to Ecwid eCommerce's support team, and the higher tired plans with chat and phone
support. And in my opinion that makes it 100% worth having a paid plan. There's already
incredible ROI having access to adequate support team. With a free plan you can
only add 10 products and 2 categories, whereas in the paid plans you can add
100 to an unlimited amount of products. When I'm talking to a client I usually
recommend a Venture Plan just to get started if they don't have a very
big budget. It already unlocks a whole bunch of really amazing and Powerful
features that can increase your Revenue. But any serious small and medium-sized
business definitely wants a $35 a month plan at least. You can save money by
getting a yearly plan. I personally have a yearly business plan and that plan is absolutely amazing,
it covers all of my needs. However if you have a brick-and-mortar store and you have a POS system,
you might want to go with the unlimited plan. The other profile of person that I recommend go
with the unlimited plan is anyone who wants to have a mobile store app. Yes you can have
an app that's available in the App Market thanks to Ecwid eCommerce's Unlimited
plan: the yearly unlimited plan. So instead of having to pay a developer
to create an app for your online store you can have it seamlessly with Ecwid eCommerce.
It's extremely powerful. So your clients can go to the App Store, download your app, and your
online store from their phone. It's really cool. Also in the unlimited plan Ecwid provides 12 hours
of store customization so you can have access to Ecwid’s support team who can customize your online
store for you. That's a pretty powerful plan. But for most SMB’s the Venture or the Business
plan covers a vast amount of their needs. So, Ecwid eCommerce is an extremely powerful
e-commerce solution for small and medium-sized businesses. The thing is, it's just not very
well known. Ecwid is a powerful omni-channel e-commerce solution that provides really cool
integrated marketing features. It's quick and easy to set up and it's really powerful for
those who want to be able to independently create and manage their online stores. If you're
one of those people who want to be able to create their online store themselves, save money,
time effort, have ongoing customer support, have access to custom development if required,
and want to do this much better, much faster, and much cheaper than working with the web agency,
definitely check out my Ecwid eCommerce Power Course. That course will take you step-by-step
from creating your online store, designing it to match your brand, marketing it, getting
your first sales, and increasing your Revenue. If you like this video definitely
hit the like button and subscribe. This channel is all about e-commerce,
and more specifically Ecwid eCommerce. If you would like to learn even more
about Ecwid definitely check out this playlist where I provide Ecwid tutorials
and tips. Thanks so much for watching.
