At the end of this video, you will have an
online store you can use to sell online today! Literally, you will have a link that you can
share with your customers. If you follow my tutorial in this video you
will have a custom-designed store, be able to ship products and take payments. I'm going to show you how to do all of this
for free. I'll talk more about that in the video, so
stay tuned. Here is what you're going to learn about in
this video. We will talk about what Ecwid Commerce is,
Who Ecwid is for (I'll also cover who it's not for in the section), we will talk about
eCommerce versus the competition, more specifically Ecwid vs Shopify, WooCommerce, and Bigcommerce. I'm also going to provide you with Ecwid Commerce
store examples. Now, Ecwid eCommerce is applicable to a variety
of industries, we will talk about it more in detail in this video. But if you're in retail or restaurants I will
show you examples of those kinds of stores. I’ll also talk to you about my favourite
Ecwid eCommerce features, and we will go into an in-depth Ecwid eCommerce tutorial. I will show you how to set up an online store,
and design it to match your branding. I'm also going to talk about marketing and
pricing. Because Ecwid eCommerce is a free solution,
they have a forever free plan, but if you want to upgrade and get way more advanced
features, it can be worth it, and I'm going to talk about that in the section. And then we'll conclude this video is a little
bit more information. If you want to jump to any section of this
video just use the timeline below or at the links in the description below. And of course, subscribe to this channel is
all about e-commerce for small and medium-sized businesses. So let's start off with what Ecwid Commerce
is. Ecwid eCommerce is an e-commerce solution,
so it allows you to create an online store so that you can sell products online. Now of course you can sell a variety of different
products with Ecwid, like physical products, digital products, you can do print on demand
or dropshipping. There are lots of different things that you
can do with Ecwid. And it is a very modern e-commerce solution. Ecwid is omnichannel so you can sell in multiple
places online. You can use just Ecwid eCommerce as the solution
to create your online store, and that's what I'm going to show you how to do today. But you can also connect it to Facebook, Instagram
shopping to tag products in photos and stories. You can also connect your central online store
to Amazon and eBay using a third-party app. You can also connect it to your POS system
if you have a brick-and-mortar store, and this allows for an incredible ecosystem where
you can manage your online store from one place in multiple places online. That is one of my favourite features of Ecwid
eCommerce. Another thing you can do with Ecwid is to
embed your store into an existing website. So if you already have a WordPress site or
a Wix website you can take your Ecwid store and place that into your existing website. Ecwid eCommerce is now over 10 years old. They were founded in 2009, and since the foundation
of the company, they had over 1.5 million users of their platform. Ecwid also recently raised 4.2 million to
continue helping small and medium-sized businesses sell online by expanding their business. Ecwid has teams based in Russia, California
and in Asia, and one of their most powerful features is the fact that they can translate
to so many different languages. They can actually translate the front end
of your store, so for your customer, into over 50 languages, and the back end (so where
you, the store owner, can manage your online store) into over 20 languages. Now listen up because this is extremely important. Ecwid eCommerce is a supported solution, which
means that if you need assistance and help building your online store, you can reach
out to their customer support team. Now, this is extremely important because a
lot of small and medium-sized businesses turn to web agencies. But what they don't realize that they're going
to pay a lot of money every time they reach out to that web agency. So if you want to change the title in your
online store a picture you might be dependant on them and have to pay every time. Whereas with Ecwid eCommerce you have way
more control over your online store. If you have a free plan you have access to
them by email. If you have a paid plan, you can also reach
out to them by chat. And in the higher-tiered plans, you can also
have a phone call with them. This is extremely important because it's included
in your monthly recurring fee. So if you decide to get a paid plan with Ecwid
eCommerce, you have even faster support with them. I honestly think this point is extremely important
because if you go with an e-commerce solution that you can't edit yourself, or if you're
dependent on a web agency, there is a high chance that you're going to be spending a
lot more money to be able to manage and edit and update your online store. I'll talk about that more in detail later
on in this video. And so Ecwid’s business model is a “freemium”
business model. What that means is that you can sign up for
free and use their services for free, and you can do a lot of things with the free plan. I'm going to show you exactly how to set that
up today. But if you want to have more advanced features,
then you can get a paid plan. And that's how Ecwid eCommerce's business
works. So a lot of people sign up for the free plan,
they really like it, they test it out, and then they want to have access to the paid
plans once they start to make a little bit of money. If you already have a little bit of a budget
to invest, it can be totally worth it to get a paid plan. Keep in mind that if you decide to work with
a web agency or a third party like a developer or a freelancer, in most cases your online
store is going to cost you more than if you create it yourself. Of course, some people actually need to work
with a web agency. If you have a large corporation or things
like that. But you're a small or medium-sized business
owner, in a lot of cases, you want to have control over your online store because it
is a full part of your business. If you're a self-learner and you are interested
in having an online store, definitely check out my Ecwid eCommerce Power course. The goal of that course is to teach you how
to create an online store better, faster, and cheaper than working with a web agency,
so you can have your online Independence. So if you like the contents of today’s video,
definitely check out that course, it really takes today’s video a huge leap further. Let's talk about who Ecwid e Commerce is for. Small and medium-sized businesses are Ecwid
eCommerce’s target market. Now most often, what qualifies as small and
medium-sized businesses are businesses that have 1 to 50 employees. And more specifically, the industries that
Ecwid eCommerce serves very well are retail and restaurants. And within retail more specifically, there's
a lot of industries that will very much enjoy using Ecwid to sell online. May that be people selling food products like
tea, home products like candles, beauty products, car products, clothing and even digital products. Digital products are anything that you can
download, so if you are selling PDF documents, any music files or video files, you can use
Ecwid eCommerce to sell them online. Now there are a couple other people who would
love using Ecwid eCommerce. If you already have a website and you just
want to add ecommerce capabilities to it, Ecwid can do that extremely well. Like I said at the beginning of the video
you can take your Ecwid store and embed it to an existing website. So let's say you're working with WordPress
and you just want to add e-commerce to your WordPress you can do that with Ecwd. If you have a Wix site and you want something
more powerful than Wix e-commerce, you can easily add Ecwid eCommerce to your Wix website. You can do it with Weebly, Squarespace, a
custom HTML website. You just take the code and embed your Ecwid
eCommerce store, it’s very easy. So if you already have a website, Ecwid is
a great solution to be able to get started selling online. I also recommend Ecwid eCommerce to people
who want their independence. So if you like to have control over your online
store, over your business processes, then you'll probably enjoy using Ecwid eCommerce. The reason for that is you can create your
own online store on your own and avoid the need for a web agency. Now of course some people will need a web
agency or a developer, if you need custom development, very specific features, if you
need a logo or icons, you may have to work with an agency or a freelancer to create those. But if you're just creating an online store,
a very basic online store, you could be completely independent using Ecwid. One of the reasons for that is a very quick
and easy setup. There's no huge learning curve, once you get
into Ecwid it’s very straightforward, you just click on the different options. I’m going to be showing you that in detail
in a couple minutes. Ecwid is also great for anyone who wants to
be able to sell digital goods, to print on demand dropshipping - there's lots of different
things that you can do do with Ecwid - lots of different e-commerce business models. If you're looking for a low-cost solution
with a high potential ROI, Ecwid is amazing for that. They don't take any commissions on your sales
and if you decide to get a paid plan they're extremely affordable. So I highly recommend Ecwid eCommerce to anyone
who is looking for their eCommerce Independence - being able to manage your store on your
own do it quickly, easily and affordably. Now I am going to talk about who I do not
recommend Ecwid eCommerce to. And this is from a lot of experience teaching
and using the platform. I do not recommend Ecwid eCommerce to people
who have service businesses. So let’s say you are a hairdresser and you
want to be able to book different timings with clients for different hairdressers and
you want to be able to have all of that seamlessly work with your online store. Ecwid is not a complete booking system. However, if you are a hairdresser and you're
selling hair products, then you can easily use Ecwid to sell those products online. But if you are planning on doing booking,
it's not made for that. I also have a use case where we use Ecwid
eCommerce for ticket sales, and it worked, but it wasn't the greatest user experience
for the people selling the tickets. The reason being, it's not a ticketing system. Sadly for the moment Ecwid is not a subscription
service. So if you want to be able to have recurring
revenue from your online store, you can't do this with Ecwid for the moment. So for example a subscription to a monthly
box, your clients can't go in your online store purchase that box and then have it renew
every month. So if you're looking for a subscription service
Ecwid is not the solution for you for the moment. Also, I don't recommend Ecwid eCommerce to
large corporations. It's not really their target market, and most
often those kinds of businesses have a big enough budget to be able to go with solutions
that are custom, built in-house, or that have developers or agencies that work on their
eCommerce them. So if you own a large corporation Ecwid, may
not be adapted to your needs. I don't recommend Ecwid to those who have
very specific development requirements. If you want to have an online store that does
these insane things that aren't done right now in the web, that are complex or that have
very specific custom development requirements, then Ecwid may not be for you. However, they do offer in-house development
services. So let’s say you get into Ecwid and there's
this feature that you absolutely need, and it’s not available there because it's kind
of complicated and very specific to your business needs. You can actually reach out to Ecwid and they
will let you know if they can do it and if they can, you can pay for it and have it done
in your online store. And custom development services are not offered
by every eCommerce solution. What I love about that is that it's Ecwid
themselves developing it for you. You're not paying a third party to go and
understand their code, and then do it. Generally it costs a lot less to just go right
through Ecwid eCommerce to have it done. Now these are very specific use cases in most
cases. In most cases Ecwid eCommerce replies to the
needs of those in retail and in restaurants. Of course, before you choose any e-commerce
solution, definitely carry out your own due diligence and make sure that it answers your
specific business needs. And keep in mind that some of the information
in this video might be outdated at the time it’s watched, so definitely just go head
over to Ecwid eCommerce and check out their website to see if it replies to your needs. Now, there is an affiliate link in the description
below. You can click on that link and head over to
Ecwid and have a look. Now, if you sign up through that link, I will
receive a commission if you decide to get a paid plan. But, that does not change that I use Ecwid
eCommerce everyday and absolutely love the solution. My entire YouTube channel is dedicated to
the solution and helping small and medium-sized businesses get started selling online. If you like this content so far, definitely
hit the like button on this video and subscribe. Now I'm going to talk about Ecwid versus the
competition, because a lot of people have heard of Shopify or WooCommerce, but Ecwid
doesn't really ring a bell. It's an amazing solution that's just not very
well known. Let’s talk a little bit more about how Ecwid
is different from their competition. Ecwid’s target audience is small and medium-sized
businesses. It's very accessible to anyone to get started
selling online because there's no big learning curve to understand how their platform works. Ecwid is a software-as-a-service solution
so when you sign up you automatically wind up in their free plan, and if you want you
can upgrade to a paid plan. Now, whenever there's a new development, whenever
there's new things that are available in Ecwid, you automatically have access to them. Of course, some things are only available
in certain plans, it depends on what plan you have, but if there's updates every Ecwid
eCommerce user has access to them. That's the beauty of software-as-a-service
solutions. Ecwid does not take transaction fees on your
sales. And it's a complete eCommere solution. You can sell in multiple places online. And they have a lot of really cool marketing
integration that you can use to be able to easily market your online store, may that
be with Google shopping or Facebook. You can also embed Ecwid eCommerce to an existing
website, and this is a very unique feature of Ecwid. And you can manage your store on the go with
your phone. Now let’s talk a little bit more about how
Ecwid compares to Shopify. Shopify is a very bare-bones solution which
means that when you sign up for Shopify you have a very basic e-commerce solution, and
if you want to be able to have more advanced features most often you have to use a lot
of third-party apps and plug-ins to be able to upgrade your online store. Shopify also does not have a forever free
plan, so if you sign up for Shopify you have access to a 14-day free trial, and not a forever
free plan. But what happens is, after you start that
trial, you will have to pay for Shopify to continue to use it. Their plans are also more expensive than Ecwid
in general. And they take transaction fees on your sales. It’s very easy to get locked into Shopify
since you can't take an entire Shopify store and embedded in another solution. Shopify's target market is more oriented towards
medium and larger size businesses. And they're not as strong internationally
as Ecwid eCommerce is as they don't have all those multilingual features that Ecwid has. Now let's talk more about WooCommerce. WooCommerce’s target market is also small
and medium-sized businesses, but is more oriented towards developers. WooCommerce is generally difficult for beginners
and requires merchants to handle maintenance and hosting themselves. It looks cheap at the beginning but once you
get started with WooCommerce you can actually easily crash your online store. WooCommerce is also limited to WordPress but
if you have an Ecwid store you can easily embed Ecwid to a WordPress, or any other site. So you don't have to rely on WooCommerce only
be able to sell on WordPress you can also use Ecwid. So the biggest problem in my opinion with
WooCommerce is your online Independence. If you're not a developer yourself and you
don't have those technical skills, are you willing to work with a developer and pay them
an ongoing fee to be able to maintain and update your online store? Keep in mind that Ecwid is a software-as-a-service
solution, so if you sign up with Ecwid they're going to take care of all of that backend
stuff for you. They do all of the software updates they make
sure Ecwid is secure, all of those things are taken care of. And with Ecwid you are just paying a recurring
monthly fee that is fixed. Whereas if you work with a developer is going
to incur different costs that may vary month to month/ Now let's talk about Bigcommerce. Bigcommerce is oriented towards larger corporations. It is also more oriented towards people with
more advanced technical skills. Unlike Ecwid, Bigcommerce cannot integrate
to an existing website. And generally the platform is much more expensive
than Ecwid eCommerce. Now keep in mind these things might change
in the future so you definitely want to carry all your own due diligence before choosing
an e-commerce platform for your specific businesses needs. But Ecwid eCommerce is my favourite e-commerce
solution for small and medium-sized businesses. I'm going to show you some more Ecwid eCommerce
examples and then demo how to set it up so you can have an online store and get started
selling today. But before we go any further I feel like I
should introduce myself a little bit more. I'm an Ecwid eCommerce expert. I am listed as such on Ecwid eCommerce’s
expert page. I have helped over 100 Merchants get started
selling online with Ecwid eCommerce. I have well over 10 years e-commerce experience
now, and I've been using Ecwid for over 5 years. I teach small and medium-sized businesses
how to use Ecwid eCommerce on this YouTube channel, and I've also been featured on their
podcast and written for their blog. I don't work for Ecwid eCommerce but I am
very passionate about their product. And our missions align super well. Their goal is to drive small and medium-sized
business success by providing a supported world-class e-commerce technology to the masses. And my goal is to provide small and medium-sized
businesses their eCommerce Independence. I have heard so many entrepreneurs tell me
that they spent over $10,000 on a website that they cannot edit themselves, and this
is after working with a web agency, or developer or freelancer. What happened to the web agency created a
website for them, but the merchant can no longer edit that online store, either because
it was a custom solution that's no longer supported, or because it cost too much money
to be able to update their online store by counting on that web agency. I want to cut out the middleman! And so in my Ecwid eCommerce Power Course,
I teach how to create an online store much faster, much better, and much cheaper than
working with a third party like an agency developer or freelancer. The goal of that course is to give you your
online independence, so that you can create your online store yourself, and then update
it and modify it on a regular basis yourself. Now of course, like I already said Ecwid eCommerce
is supported. So if you have questions, on-going questions,
if you want on going development or anything like that, you can just reach out to Ecwid
eCommerce’s team. You're not dependent on me, or an agency or
anyone else to be able to keep your online store up-to-date. And those are the profiles of the merchants
that I worked with throughout my career. I've mostly worked with entrepreneurs who
spent extraordinarily high amounts of money on websites so they could not edit themselves. What happened is two, three years later, the
agency no longer supports them, or helps them out, or they don't have enough money to be
able to pay $60 an hour every time they want to update a title or a picture on their website. So I am super passionate, excited and happy
to be able to share the solution with you. I really hope this video and that course can
help you save a lot of time and money in the future. If you like this content so far, definitely
like this video and subscribe to this Channel. It’s all about e-commerce for small and
medium-sized businesses. Let's have a look at a couple Ecwid eCommerce
store examples. Let’s first have a look at their Instant
Site. As you can see here the Ecwid eCommerce Instant
Site has a beautiful website layout. At the top of the page you can configure it
in a variety of different ways. In the background you can put an image, you
can put a video, you can just so many different things. You can change the fonts, the colours of the
button. There are lots of different ways that you
can configure it to match your branding. This is the website I'm going to show you
how to set up in this webinar. If you'd like to see even more examples of
the Ecwid eCommerce Instant Site, definitely check out the article in a link in the description
below. It contains over 100 examples. Now at the beginning of this video, I told
you that you can embed Ecwid eCommerce to a variety of different websites. I'm just going to show you an example in WIX
now. But this is applicable to Wordpress, WIX,
Weebly - no matter what content management system you would like to embed Ecwid eCommerce
to, there's probably a plug-in to be able to do so. This is still relevant information even if
you don't have a website yet, and you're planning on using the Instant Site. So as you can see here this is a WIX website,
but we have an Ecwid eCommerce store embedded in it. So it's pretty much just an app that’s available
in the WIX Marketplace. It's super easy and quick to set up. The storefront is extremely well presented
so it's easy to navigate for your customers, and it's customizable to match your branding. Now this storefront particularly is also available
on Facebook and Instagram because we connected that Ecwid store to a Facebook Store and Instagram
Shopping. Here is an example of that exact same store
in Facebook, and in Instagram. As you can see here the images have become
interactive. You can purchase a product directly from an
image. It's absolutely amazing. And I also talked about how Ecwid Works in
WordPress. I’m going to show you how Ecwid looks in
WordPress. So this is just my online store. But keep in mind, you can customize this to
match your branding. Here are some ways that you can customize
your Ecwid store backend. This is a quick overview I'm going to go into
much more detail about this later on in this video. As you can see you can change the design and
the layouts. You can change the size of the images. You can also change the colours in your online
store, if you want to change the colours of the fonts, you want to change what's written
on the buttons, you can also do that. Ecwid is very flexible. And of course if you have any specific design
requirements, you can always reach out to their team. They're there to help out. All right, so before we dive into creating
your online store, let's have a quick look at top Ecwid eCommerce features. These are some of the top features that I
really think it's worth using Ecwid eCommerce for. First of all, omni-channel e-commerce. I talked about that a little bit more at the
beginning of this video, but this has to do with Ecwid eCommerce's ability to integrate
multiple sales channels. So let’s say what do you want to sell on
Amazon, eBay, Facebook, Instagram Shopping, you can do that centrally from Ecwid e-commerce. So instead of managing a store individually
in all of these different places, you can manage them centrally from Ecwid eCommerce. And that's a huge time and money saver. Ecwid also has social e-commerce capabilities. So you can sell through a Facebook store and
on Instagram shopping using Ecwid eCommerce. Connecting your store to Facebook and Instagram
provide you with the ability to tag your products in your photos, so if you post beautiful photos
of your products in use, in lifestyle photos for example, you can actually tag your product
right within those photos. So when someone comes to your photo, they
can click on the product, and access that product directly. This is one of my favourite features of Ecwid,
they have integrated marketing apps. So if you easily want to be able to use Google
shopping, create ads on Facebook, retarget your audience through advertising, you can
do this using these apps connected to Ecwid eCommerce. I talk about them in detail in My Ecwid eCommerce
Power course, but what they allow you to do is save immense amounts of time. If you've never done any internet marketing
before with Google shopping, Google adds, Facebook - if you never uses those tools before
to actually market your product online, the plugins that are available with Ecwid are
truly powerful to be able to make this process extremely easy for Ecwid Merchants. If you actually want to check them out I am
talking about ROI Hunter and the marketing app by Klicken. There is also an automatic cart recovery feature
available in Ecwid. So if someone comes to your online store,
and they start placing an order, but they get distracted, or they have to go make dinner
or something like that, and they don't actually place the order in your online store, well,
2 hours later, after they try to place their order, they will receive an email where they
can directly access their abandoned cart and complete their order. Now this feature is really cool and it is
completely automated. All you have to do is just activate it, and
after that it'll run all on its own. You can have a coupon code if you want to
entice people to go back to your online through and actually make that purchased. There are a lot of really cool powerful marketing
features available there. Ecwid provided a statistic a couple years
ago and they said that 15% of abandoned carts were converted thanks to this automated feature. So if you have a lot of abandoned carts in
your online store, and you want to find a way to be able to automatically convert them,
this is a great way to try to increase your sales. Ecwid eCommerce also allows you to sell digital
goods online. So for example if you make any purchases in
my own online store you'll see that those are digital products. When someone comes to my online store and
they place an order, it is sent directly to their email, and they can download the document. May that be a PDF, an ebook, a course, a video
or anything like that. I love how this automaties the entire sales
process. Ecwid is also connected to Printful, so you
can sell print on demand products using Ecwid eCommerce. If you are interested in learning more about
this business model definitely check out the video above. What Printful allows you to do is put designs
on t-shirts, hats, different types of merchandise, and then when there's a sale in your online
store, it's automatically sent to the print on demand service which will fulfill the order
for you. So they take care of printing it, and shipping
it to your customer. It's really cool! It's an awesome business model! I think it's super interesting, and Ecwid
eCommerce allows you to do that thanks to Printful. Print on Demand can be your actual business
model, or it can be complementary to your existing business model. So if you have products that you are selling
your online store but you also want to sell a hat with your logo on it, you can use Printful
and Ecwid to be able to do that. Cross-selling is an awesome feature that's
available in Ecwid eCommerce, so you don't have to use a paid plug-in to be able to do
this like you have to do in Shopify. It's kind of like “Those who Purchased A
also Purchased B” on Amazon's website. So you can cross-reference different products. You have the option to choose them yourself,
or to have Ecwid automatically choose them within a category for example. You can place them under the products and
you can place them at checkout. It's a really cool way to try to increase
card value. Ecwid also allows for mobile only management. So they have an extremely powerful app that's
available to download on your phone. So if you're using an Android or an Apple
phone you can download the Ecwid app, open your online store and manage your entire store
right from there. So you can create products, you can manage
orders, if you get notifications on your phone when you get orders. I think it's a lot of fun to get sales notifications
at any time of day! So yeah, definitely install this app if you
want to be able to use it to be able to track your sales in real time. And in my opinion this is one of the most
important points: Ecwid eCommerce is a supported solution. I already talked a little bit about this at
the beginning of the video. If you need help, if you need assistance,
you have access to their team of customer support agents who are there to help out and
answer your questions. So if you have a free account, you have access
to email support, and if you have a paid account you have access to a chat which is extremely
useful. They are available 24/7 during the week so
Monday to Friday. And then if you have a higher tiered plan,
you also have access to phone support. I honestly think that Ecwid becomes priceless
when you start using their customer support. If you're currently working with a web agency
and it's costing you a lot of money to get support from them, and you decide to migrate
to Ecwid, you're going to have access to their team to be able to get ongoing support, and
you're just paying that fixed rate monthly. So if you're paying $35 a month for Ecwid
eCommerce to have your online store, and you require support 4x in the month, your price
isn't going to go up because you contacted them for support. Just having access to their customer support
team can really reduce your costs if you're currently working with a web agency or a developer
one-on-one. And definitely keep in mind the fact that
some other e-commerce solutions are not supported. They don't actually have a customer support
team who is there to help you with all of your questions. Of course this depends on the solution that
you choose but here's another point if you need specific custom development in your online
store Ecwid also offers a development service. So you can reach out to them, ask for a quote,
see if they can do it for you, and then they'll develop it in your online store. If you outsource that to a third party they're
going to have to understand Ecwid’s API, they are going to have to learn how it works
and then they're going to have to support that in the long term for you. So if there's a problem with that integration
that they created or that custom development thing that he did for you, then they are going
to go back and look at it in the future - you'll probably have to pay them to fix the issue. But with Ecwid, they already know their solution. So they are going to develop it for you and
they're going to make sure it always works. Now definitely keep in mind some of these
features are only available in paid plans. I am going to talk about paid plans much more
in detail at the end of this video. But for the most basic features, and email
support, that's available in the free plan. I hope you have enjoyed this video so far. Definitely hit the like button and subscribe,
we're now going to dive in to creating your online store. So this part of the video is an entire Ecwid
eCommerce set up, so that you can have an online store where you can send a link to
your customers today, and get started selling online. If you follow this tutorial, you'll have an
online store with a link that you can share with your customers, you'll be able to receive
payments and ship products. So the first thing we're going to do is head
over to Ecwid.com. You can access it directly from the link in
the description. Keep in mind that if you go to that link and
you decide to get a paid plan with Ecwid, I'll make a commission on that sale. Excellent, let's click on “Get Started For
Free.” So all you have to do is enter your name and
your email. Make sure to choose a complex password. And then click on setup your store. Now Ecwid is going to ask you a couple questions,
and this is going to help tailor your experience in your Ecwid eCommerce backed. Of course you don't have to answer these questions
if you don't want to, but if you do choose the correct industries, you will have different
information that'll appear in your back end. So the back end is where the store manager
can edit their online store. All right now we're in our Ecwid seller control
panel. So this is the back end, this is where you
can manage your online store. If ever you want to go manage your online
store, just head over to Ecwid.com and then login. So here we have a to-do list on the side. I'm just going to close this because I'm going
to provide you all the information you need in this video. If you want to reactivate I'll tell you where
you can reactivate that in the future. Before we dive in, I just want to scroll down
to the bottom of the page and show you something really interesting. If your native language is different from
the language of your backend right now, you can change it. Ecwid is available in over 20 Languages that
you can translate your seller control panel in. So for example, if your control panel is an
English right now and you'd rather it be in French, you can just go down to the bottom
and choose your preferred language. Before we go any further I’d also like to
show you where you can access customer support. So at the top right of your screen just click
on get help, and then since you have a free plan at the moment you can access email support. But if you upgrade later on, you can have
access to chat or phone support. I'll talk a little bit more about paid plans
at the end of this video. So the very first thing that I do whenever
I set up an Ecwid store is I head over to settings. Let's click on settings and general. This is where you can enter the information
about your store, so your store profile. It's really important to enter this information
because it will help Ecwid calculate shipping rates later on for example, among lots of
other things. So definitely put in your company name, and
email, your store name, your company address - all the information that you can add here. If you have social profiles definitely add
them. And if you want to edit your online store
without it being visible, you can click “close storefront for maintenance” and your store
will not be available to your customers but you'll be able to see it. And you remember that wizard that we saw at
the beginning? If you click on Reopen Wizard you'll have
that to-do list that will reappear. We're going to head back over to our Settings,
and we are going to go to Regional settings. Now as you saw at the beginning of the video
we indicated that we were selling in Canadian Dollars, and this is where that information
was entered. There's so many things here that you can edit,
if you want to be able to change the way the numbers are shown, or have a conversion rate,
or change the different weights and sizes from kilograms to pounds for example, you
can do all of that here. Now there is one thing I want to point out
for the Canadians and the Australians, and anyone who's using Dollars in their country
but not US Dollars. As you can see here we have Currency Symbol. There's a C and a Dollar sign. Here we can see the C and we can see the seat
and we can take it off if we want. I am going to show you what it looks like
in the storefront. Anytime you want to access your store just
click on View, and then you'll see your store name. I put Store Name - just as a generic name,
but if we click on it, you'll see your storefront. So this is your website! I don't want to give out any spoiler alerts
yet, but we're going to be tailoring that to match your brand in a couple minutes. So don't worry about the demo products and
what it looks like. We're going to be updating it to match your
branding in a couple minutes. As you can see here we have that C in front
of our products, and some people don’t want to show that. What you can do is just click here, hide the
C, and then hit Save. Everything is done in real time, so all you
have to do is go back up to your URL, refresh your page and you'll see that everything in
your storefront has been updated automatically. And there you have it, we just took off the
C on our storefront. That C was representing Canadian dollars,
just to differentiate with US Dollars. Awesome, little head over to Cart & Checkout. I'm really a nerd for the section. I absolutely love all of the features that
are available here, it's just people don't take the time to look at what's available
here although they can have an extremely important impact on your bottom line. There's a lot of features here that can help
you increase your sales and improve customer experience. I talk about this entire page in detail in
My Ecwid eCommerce Power course. I highly recommend you go check it out. The goal of that course is to help you create
an online store much better, much faster, and much cheaper than if you have to work
with third parties like web agencies, developers or Freelancers. If you actually want to take the time to look
at these features I highly recommend it. Some of them are paid features because we
just have a free plan for now, but it's really worth checking it out. Same thing for tracking and analytics. I actually have a full in-depth tutorial in
the course about this entire page too, and all of the incredible features that you can
unlock using this page. Okay so you're probably wondering, where do
I create my products? Let’s head over the catalogue and click
on products. As you can see here, the page is already populated
with a bunch of product examples. This is just to show you what it looks like
when you have a store that has some products in it. If you want to delete them to click on all,
and then Bulk Update, and then click on delete selected. I'm just going to keep them there because
I'd like to have some products to demonstrate in my online store for this demo. So before we dive into products, you might
have a couple categories that you like to set up. Just click on catalogue and categories. And here you can set up your categories. Click on add root category, and since we have
clothing we can add a woman's and a men’s category. Now I'm going to give you an example here
if I try to add a subcategory or another root category I won't be able to, because we have
the free plan we're only allowed two categories for now. Of course if you upgrade to any of the Ecwid
plans you'll have unlimited categories. And you can just drag and drop them to have
subcategories. All right let's go create our first product. Click on Products and then Add New Product. So it's super straightforward. First thing we're going to do is add a picture. Just click on upload image and select the
image that you'd like to upload. Then enter your product title, and SKU if
you'd like. An SKU was just a number that you used to
track your products in your inventory. Enter the weight. Click on Require Shipping if this product
does require shipping. It is very important to enter this information
because if you use automatic shipping calculations, they will rely on this information to calculate
shipping costs. I'll show you that and much more detail later
on in this video. If you want to see what it looks like, just
clock on Preview Product. That's looking good. Okay, we didn't enter the price, so we're
just going to enter a price. These are the most basic things that you can
do with the free plan, of course there's tons of advanced features with a paid plan. You can add product availability, you can
control stock, you can add a label to your product, with a little piece of information
at the top that says On Sale for example. You could add product subtitles if you'd like,
there's tons more features available that you can unlock in a paid plan. We'll talk about that more at the end of this
video. But just for basic let's get started selling
online here's what you can do. You could also add product attributes if you
would like. So, a little bit more information. For example if you're selling clothing, you
could have material as an attribute. You could have the brand as an attribute,
and you just enter that information every time within the attribute section. It’s super easy and it saves a lot of time
from typing in the information every time. You could also add product options. Product options are actually very powerful
within Ecwid eCommerce. You could add radio buttons, a drop down list,
you can make them paid, you can use these options to offer customizations, and so much
more. You can also set up product-specific tax information
right here. You can unlock more SEO features in Ecwid
paid plans, and the related products tab is all about cross-sales. If you would like to learn more about cross-sales
definitely check out the link above. Awesome we created your first product in your
online store. So all you have to do is repeat the process
for all your other products if you'd like to upload them. If you're already using another e-commerce
solution and you like to bulk upload your products, you can do that using the bulk upload
product feature. All right, let's finish setting up your online
store with taxes, shipping and payment methods, so you can finally use it and start getting
paid from your customers. Let's head over to Settings and Taxes. As you can see here, there is an option to
set up automatic tax calculations. I honestly think it's worth getting a paid
plan with Ecwid just for that feature. What happens when someone goes and places
in order in your online store, the automatic tax calculator will know what taxes to charge
them. This is really good for US based businesses
because there's so many different tax rules throughout the U.S. Same thing with Canada, I think it's been
super useful in my own online store. Instead of myself having to update and calculate
taxes, the automatic tax calculator does it for me. But if you don't want to get a paid plan and
you want to set it up manually, you can do that right here manually. I actually demonstrate how to use the manual
tax set up feature in My Ecwid eCommerce Power Course, you can check it out here. Another very important thing to set up in
your online store are your legal Pages. It's pretty much mandatory no matter what,
but it's especially important if you have traffic from the European Union, since you
will probably have to comply with the GDPR. Of course I'm not a lawyer, and this is not
legal advice, but it's extremely important to make sure that you have legal information
in your online store. May that pertain to Terms & Conditions, Privacy
Policy, Shipping and Payment Information, your Return Policy and having a complete About
Us. If you'd like to learn more about the GDPR
features that are available in Ecwid, have a full tutorial video on that in my Ecwid
eCommerce Power Course. Now there's some automatic messages that are
sent out thanks to Ecwid eCommerce, and you can check those out under the Mail Tab. There's the order confirmation, order status,
order shipped, so whatever you mark things in your online store as being shipped or having
change statuses, there's an automatic email that will be sent to your customer. You could activate or deactivate these here,
and you can also edit them. Now let's have a look at the invoice tab. If you click on Preview Invoice is an example
of what your invoices will look like for your customers. You can upload your logo if you'd like you,
can add your tax identification information, you can also customize your invoice. And one thing that's super important to me
is to always attach invoices to order confirmation emails. So if you let your customers to receive their
invoices automatically, definitely enable this feature. This is a great way to avoid customer support
requests from people who are asking to receive their invoices in the future. We're going to start talking about store design
very shortly, but I just want to show you the label editor really quickly since under
the settings. This feature allows you to customize the buttons
in your online store. So for example if a button and your online
store says Add to Cart and you like to change that to Add to Bag, you can easily do that
with this feature. All right let's make sure that you can get
paid. Let’s head over to payment. This is where you can set up your payment
options. So by default we have pay by cash, but I'm
going to remove it. Let's imagine that we are 100% online. Ecwid is actually integrated with over 50
payment gateways. It's incredible! Here we have Stripe, we have Square, we have
PayPal, and they are probably the most common ones that are used. If you don't see what you need to scroll down
to the bottom of the page and check out choose payment method. Here you'll see a whole list of payment methods. It's so long. It’s really awesome that Ecwid offers all
these payment integrations. And it's really cool, if you don't see what
you need here, you can always reach out to Ecwid and ask them for custom development,
and they can give you a quote to let you know if they can integrate with the payment provider
that you would like. Alright I am going to show you how to activate
PayPal, is very quick and easy. Just click on enable PayPal, and then click
on actions to be able to change the email, if you have to. You can also enter information for your customers
if you'd like. So appearance options - you could say PayPal
or something else if you like, and you can add payment instructions. Those will appear at it when your customer
is placing their order. Now for me personally like to have at least
two payment options in my online store. I'm currently using PayPal and Stripe. Usually have people who come to my online
store that don't want to use PayPal and they rather use Stripe and vice versa. If I had a brick-and-mortar store I probably
have a cash option, but I wouldn't put too many options and I wouldn't put too little. I like two because it's easy to manage. All right let's make sure that you can ship
your products. We're going to talk about product shipping. Under configuration, click on shipping and
pick up. So you have two main options in Ecwid eCommerce,
you can offer a free shipping and delivery option, or a self pick up option. If you have a restaurant for example you might
offer both: a pickup option and a local delivery option. If you have just an online store, you might
just want to ship products directly to your customers. Either way you can set up multiple shipping
options for your clients. In this demonstration I'm just going to talk
about shipping. So let's head over to Add a Shipping Method. As you can see here I indicated that I am
located in Canada so Ecwid eCommerce automatically chose Canada Post. But I could change that if I would like. Click on view all carriers and then you can
choose a different carrier if you need one. You also have the option to do local delivery
here, or to choose a different carrier. I'm going to click on Canada Post because
most people like to use the automatic shipping calculator. So when I click on Canada Post we have the
automatic shipping calculator. We have free shipping that we can choose. We also have conditional and free shipping,
a flat rate, or a custom rate that you can set up in the table. There's so much flexibility with regards to
shipping in Ecwid, I absolutely love it. So when I was demonstrating the products you
before were two things: there was the weight of the product we could enter, we could also
specify as a product needed to be shipped, in that time you can specify the dimensions
of the product. This is all really important information to
feed to the automatic shipping calculator so can be sure to give your customers the
right shipping options. Alright so when we click on that, we can specify
your shipping origin. So we are just going to enter some information
about where we're shipping from. And there we have it! Theoretically we have now setup taxes, we
set up a payment method, and we've set up shipping in our online store. We also created a product, so let's head over
to your online store and see what the checkout process would look like for the customer. All we have to do is click on our online store
at the top of the page, and we will be directed to our online store. Click the product we created. We can click on go to check out, or on the
bag. And this is what your customer will see once
they start checking out of your online store. So I am going to click on check out, and here
I can enter all my information, and then click on continue. At that point it'll offer me the automatic
shipping calculations. I can choose what shipping method I'd like,
and then pay by PayPal. But as you can see I have to enter all my
information, so if we go to payment, and we click on the payment Advance PayPal option,
we can enable PayPal checkout. So what happens is instead of having to enter
and all my information will have the PayPal button at checkout, and that directs me directly
to PayPal and it'll feed the information to Ecwid. So if you want your customers to save more
time at checkout you can use this option to be able to help them check out faster instead
of having to enter their address again. Excellent, in this part of the video we're
going to talk about customizing your storefront to match your branding. So as you can see here we have this generic
online store with demo products. But that doesn't match your brand, right? Well, we're going to edit this free website. It's called the Ecwid Instant Site, and it
comes for free with Ecwid. Let's head over to “Website,” and this
is where we can design this website. As you can see here you have a link that you
can share with your customers already. In my case it’s called demostore8.company.site. Now if you are using the free version of Ecwid,
you're going to have to use that domain name to share with your customers. But of course, you probably want to have your
custom domain name, like “YourCompanyName.com.” Of course you can use your own custom domain
name in a paid Ecwid plan, but for now since we're just demonstrating the free plan, you
can use that link and send it to your customers already. Remember at the beginning of the video I talked
about how you can embed Ecwid to an existing website. So if you already have a website click on
these options, you will see here that you have the ability to embed your Ecwid store
to an existing website. So WordPress, Wix, Joomla, Squarespace... You can add your Ecwid store to those platforms
using a plug-in most often. All right, for those of you who don't have
a website yet let's customize your Ecwid store. Click on Edit Site, and here you'll see that
you have the ability to transform this page. So first of all where to start with a hero
section, it's the very top of the page with that big beautiful image. As you can see Ecwid has a couple templates
that they created for you by default if you'd like. I'd like the sunglasses default, so I'm going
to take that picture. We can change the title, and the description. And if you scroll down a little bit you can
see that you can change the background image. You can change it to a colour, a gradient,
a different image, or even a video. Ecwid also has a pick from Gallery option
which allows you to choose from free photos online. You can change the fonts, you can change the
size, and the colour of the button. And you can take off or add different information
at the top of your site. For example your directions, your phone number,
and all that information. Take the time to play around these options
and adapt the page to your specific business needs. Let’s scroll down a little bit and have
a look at your Company Mission. This is where you can add information about
your business. I do recommend adding is information because
it can be very important for search engines like Google to have more information about
your business. Customer testimonials are extremely important
so definitely try to get real testimonials from customers and add them here. You can add a whole bunch of them, and you
can just set them up the way you would like. It’s really cool. At the bottom of the page you can add your
business information, this is also really important for SEO and for Google to make sure
that you have a legitimate business. This is also important for your EAT: Expertise
Authoritativeness and Trust. If you would like to learn more about SEO
I have a full in-depth playlist about SEO, definitely check it out here. If you have any social profiles you can add
them at the bottom of the page, and then they will show up at the top if you selected that
option. Now this is pretty cool, Ecwid has a site
sections thing here, that you can add or arranged, and it'll show you your entire website in
one bird's-eye view. And you can drag-and-drop the sections if
you'd like to change their order. Now personally, I don't recommend changing
the order of these too much. The page is a very very well laid out for
user experience, this is what people are used to seeing: hero image, the online store and
then more information at the bottom. But you could always move your customer testimonials
a little higher so they're closer to your online store because they're extremely important. Awesome now that we're done editing our online
store, we're going to refresh the page and see what it looks like. It's really cool that we just created a free
online store that quickly. So if you followed this tutorial, if you already
had a PayPal or Square account and you set up taxes and shipping according to your specific
needs, you should have it online so you can already share with your customers. All right, now that we finished setting up
the body of your website we're going to have to look at the product section specifically. So let’s head over to our Ecwid eCommerce
backend, and we're going to click on Design. This is where you can change the look of your
online store, so the products themselves. Just select whatever options work for you
and your online store and your specific business needs. You can set this up to match your branding
and your preferences. And what's really cool is that it's a visual
editor, so when you make these changes you can see them happen right here on the right
panel, and then when you update your online store they're automatically visible in your
online store. Just head over to your online store and refresh
the page. Congratulations you now have an online store
that you can share with your customers so you can start selling online today. If you really want to take this a huge leap
further definitely take out my Ecwid eCommerce Power Course. The goal of course is to help you set up your
online store faster, better and cheaper. If you like this video so far, definitely
hit the like button and subscribe to this channel, it is all about e-commerce for small
and medium-sized businesses. Now I'd like to talk a little bit more about
marketing features that are available in Ecwid, because from my experience and the eCommerce
merchants that I worked with in the past, what happens is they spent all of their money
on creating their online store initially. So two years before they met me they spent
all their money having their website and their online store created for them, and then they
realize that they couldn't update it anymore, they were dependant on a web agency, they
had spent $10,000 on something that was completely outdated, and they saved no money for marketing. In my opinion the best thing to do is create
your online store for the lowest-cost possible, because it's possible to make it for a very
low cost. And save your money for marketing. A website is not a build-it-and-they-will-come. Now that you have a website you have to have
someone to send it to, some people who are going to come there and make purchases. But if you just create your website and think
Google's going to send you traffic magically, I'm so sorry to break the news to you, it's
not going to happen. So marketing is extremely important. I have a full free playlist on my channel,
definitely check it out. That entire playlist goes into detail about
SEO, so Search Engine Optimization and paid advertising, so Pay Per Click, Pay Per Lead
and SEM. But to summarize very quickly, if you'd like
to do paid advertising with Ecwid, they make it extremely easy thanks to the apps that
they integrate with. So let's have a look here real quick here
in the marketing tab. We have advertised across Google. If you click on this section you'll be able
to start advertising on Google pretty easily. And the reason I say that is because normally
you have to have a web agency that does all of this work for you. There's a lot involved with this. I've done it myself manually and it does take
a lot of time. I've been in internet marketing for quite
a few years now so this is not something that scares me personally, but having the experience
of being there and setting up these ads, it is pretty complex for someone who's never
been in the Google Ads backend, and who doesn't have the experience of managing an Ad Budget
on a daily basis. Because you actually have to optimize and
update your ads every day. What’s really cool about these apps is that
they automate the process and make it very simple and easy for merchants to just get
started with paid advertising. Definitely check those out if you're interested
in learning more. Here you have a whole bunch of different options
that are available with Ecwid. Some of them are paid, but they're really
powerful options to help you boost traffic and sales in your online store. Of course two of my favourite features in
Ecwid are the ability to integrate with Facebook, so to have a Facebook Store on your Facebook
business page, and Instagram shopping for Instagram business accounts. You can submit your applications here. If you're planning on applying to Instagram
shopping, definitely check out the entire playlist above. I have a whole bunch of tips in there that
help Merchants prepare their accounts before applying to Instagram shopping. Because a lot of people do get refused. There's many reasons why some businesses don't
get accepted to Instagram shopping. Some of them include selling prohibited products,
not having enough information on their Instagram account, not having enough followers or engagement,
not having information in their bio, not having their business address or information. There are lots of things that you can do to
prepare your account to help put the chances on your side of getting accepted to Instagram
shopping, so definitely check that out. If you like this video so far definitely hit
the like button and subscribe to this channel, it’s all about e-commerce for small and
medium-sized businesses. At the beginning of this video I talked about
my favourite Ecwid eCommerce features and why they're so important. In this part we're going to go a little bit
more granular and we're going to have a look at other features that are available in Ecwid
that you might want to have in your online store, and therefore you might want to get
a paid plan for. In the Venture plan we have a site map feature. It is important Google to be able to crawl
your entire site to have that site map available. You also have advanced SEO features in the
higher tiered plans. We also talked about how you can have access
to Ecwid eCommerce's support team, and the higher tired plans with chat and phone support. And in my opinion that makes it 100% worth
having a paid plan. There's already incredible ROI having access
to adequate support team. With a free plan you can only add 10 products
and 2 categories, whereas in the paid plans you can add 100 to an unlimited amount of
products. When I'm talking to a client I usually recommend
a Venture Plan just to get started if they don't have a very big budget. It already unlocks a whole bunch of really
amazing and Powerful features that can increase your Revenue. But any serious small and medium-sized business
definitely wants a $35 a month plan at least. You can save money by getting a yearly plan. I personally have a yearly business plan and
that plan is absolutely amazing, it covers all of my needs. However if you have a brick-and-mortar store
and you have a POS system, you might want to go with the unlimited plan. The other profile of person that I recommend
go with the unlimited plan is anyone who wants to have a mobile store app. Yes you can have an app that's available in
the App Market thanks to Ecwid eCommerce's Unlimited plan: the yearly unlimited plan. So instead of having to pay a developer to
create an app for your online store you can have it seamlessly with Ecwid eCommerce. It's extremely powerful. So your clients can go to the App Store, download
your app, and your online store from their phone. It's really cool. Also in the unlimited plan Ecwid provides
12 hours of store customization so you can have access to Ecwid’s support team who
can customize your online store for you. That's a pretty powerful plan. But for most SMB’s the Venture or the Business
plan covers a vast amount of their needs. So, Ecwid eCommerce is an extremely powerful
e-commerce solution for small and medium-sized businesses. The thing is, it's just not very well known. Ecwid is a powerful omni-channel e-commerce
solution that provides really cool integrated marketing features. It's quick and easy to set up and it's really
powerful for those who want to be able to independently create and manage their online
stores. If you're one of those people who want to
be able to create their online store themselves, save money, time effort, have ongoing customer
support, have access to custom development if required, and want to do this much better,
much faster, and much cheaper than working with the web agency, definitely check out
my Ecwid eCommerce Power Course. That course will take you step-by-step from
creating your online store, designing it to match your brand, marketing it, getting your
first sales, and increasing your Revenue. If you like this video definitely hit the
like button and subscribe. This channel is all about e-commerce, and
more specifically Ecwid eCommerce. If you would like to learn even more about
Ecwid definitely check out this playlist where I provide Ecwid tutorials and tips. Thanks so much for watching.
